Period
to 15 August 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 15 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
UK
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 797 838 903
Rank change year-on-year +41 +65 -32
Contract jobs citing Google Tag Manager 84 29 14
As % of all contract IT jobs advertised in the UK 0.082% 0.030% 0.013%
As % of the Cloud Services category 0.39% 0.21% 0.13%
Number of daily rates quoted 51 21 8
UK median daily rate £425 £350 £270
Median daily rate % change year-on-year +21.43% +29.63% -22.86%
10th Percentile £313 £300 £178
90th Percentile £475 £425 £349
UK excluding London median daily rate £325 £300 £263
% change year-on-year +8.33% +14.29% -25.00%
Number of hourly rates quoted 1 2 2
UK median hourly rate £32.50 £29.00 £34.25
Median hourly rate % change year-on-year +12.07% -15.33% -
10th Percentile £31.25 £27.00 £31.68
90th Percentile £33.75 £31.00 £36.23
UK excluding London median hourly rate £32.50 £29.00 £34.25
% change year-on-year +12.07% -15.33% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 21,642 13,800 11,112
As % of all contract IT jobs advertised in the UK 21.15% 14.43% 10.18%
Number of daily rates quoted 14,840 9,456 7,709
UK median daily rate £475 £463 £450
Median daily rate % change year-on-year +2.70% +2.78% +12.50%
10th Percentile £304 £275 £286
90th Percentile £638 £625 £600
UK excluding London median daily rate £440 £425 £425
% change year-on-year +3.53% - +7.59%
Number of hourly rates quoted 313 198 173
UK median hourly rate £18.50 £19.00 £19.61
Median hourly rate % change year-on-year -2.63% -3.11% -12.84%
10th Percentile £11.75 £11.00 £11.50
90th Percentile £70.00 £59.43 £47.26
UK excluding London median hourly rate £17.50 £18.25 £17.00
% change year-on-year -4.11% +7.35% -15.00%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager.

Contractor daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Tag Manager over the 6 months to 15 August 2018.

Contractor daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Tag Manager.

Contractor hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 81 £425 +18.88% 23
London +9 50 £425 +16.44% 7
UK excluding London +3 34 £325 +8.33% 16
North of England -10 13 £350 - 10
Midlands - 11 £200 - 4
Yorkshire -6 9 £438 - 5
West Midlands - 7 £200 - 3
South East -22 5 £300 -4.00% 2
East Midlands - 4 - - 1
North West - 4 £325 - 5
Scotland -40 3 - -
East of England - 2 £425 -

For the 6 months to 15 August 2018, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Tag Manager.

1 84 (100.00%) Google
2 68 (80.95%) Analytics
3 61 (72.62%) Google Analytics
4 44 (52.38%) JavaScript
5 31 (36.90%) Web Analytics
6 28 (33.33%) Marketing
7 26 (30.95%) HTML
8 25 (29.76%) SQL
9 24 (28.57%) E-Commerce
10 23 (27.38%) Web Development
11 22 (26.19%) Agile Software Development
11 22 (26.19%) Tealium
12 21 (25.00%) Tag Management
13 18 (21.43%) jQuery
14 17 (20.24%) Adobe
14 17 (20.24%) CSS
15 16 (19.05%) Analytical Skills
16 13 (15.48%) Git (software)
17 12 (14.29%) A/B Testing
17 12 (14.29%) User Experience
17 12 (14.29%) QA
17 12 (14.29%) SEO
18 11 (13.10%) PHP
18 11 (13.10%) Adobe Analytics
18 11 (13.10%) Sass
18 11 (13.10%) Handlebars
19 10 (11.90%) Data Strategy
19 10 (11.90%) Front End Development
19 10 (11.90%) CRM
20 9 (10.71%) Visualisation

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (10.71%) CMS
2 8 (9.52%) WordPress
3 3 (3.57%) SAS
4 2 (2.38%) Apache
4 2 (2.38%) Drupal
4 2 (2.38%) MODX
4 2 (2.38%) nginx
5 1 (1.19%) Adobe Experience Manager
Applications
1 3 (3.57%) Microsoft Excel
2 2 (2.38%) Adobe Creative Suite
3 1 (1.19%) Microsoft Office
3 1 (1.19%) SPSS
Business Applications
1 3 (3.57%) WebTrends
Cloud Services
1 61 (72.62%) Google Analytics
2 11 (13.10%) Adobe Analytics
3 8 (9.52%) Amazon AWS
4 5 (5.95%) Google Cloud Platform
4 5 (5.95%) Microsoft Azure
5 3 (3.57%) Akamai
5 3 (3.57%) Firebase
6 2 (2.38%) Mailgun
6 2 (2.38%) npm
7 1 (1.19%) AdWords
7 1 (1.19%) Datadog
Communications & Networking
1 2 (2.38%) DNS
1 2 (2.38%) Firewall
2 1 (1.19%) Internet
Database & Business Intelligence
1 5 (5.95%) Azure SQL Database
1 5 (5.95%) BigQuery
2 4 (4.76%) Power BI
3 3 (3.57%) Big Data
3 3 (3.57%) MySQL
4 2 (2.38%) NoSQL
5 1 (1.19%) Data Mining
5 1 (1.19%) Qlik Sense
5 1 (1.19%) QlikView
5 1 (1.19%) Spotfire
5 1 (1.19%) SQL Server
Development Applications
1 13 (15.48%) Git (software)
2 4 (4.76%) JIRA
3 3 (3.57%) Bower
3 3 (3.57%) gulp
3 3 (3.57%) Jasmine
3 3 (3.57%) Jenkins
3 3 (3.57%) webpack
3 3 (3.57%) Yeoman
4 2 (2.38%) SoapUI
5 1 (1.19%) Visual Website Optimizer
General
1 28 (33.33%) Marketing
2 8 (9.52%) Finance
3 4 (4.76%) Law
4 3 (3.57%) Legal
4 3 (3.57%) Multimedia
5 2 (2.38%) Advertising
6 1 (1.19%) Billing
6 1 (1.19%) French Language
6 1 (1.19%) Publishing
6 1 (1.19%) Retail
Job Titles
1 34 (40.48%) Analyst
2 27 (32.14%) Developer
3 15 (17.86%) Web Analyst
4 14 (16.67%) Web Manager
5 13 (15.48%) Analytics Manager
6 11 (13.10%) Google Analytics Manager
7 10 (11.90%) Digital Analyst
7 10 (11.90%) Front End Developer (Client-Side Developer)
7 10 (11.90%) Technical Analyst
8 9 (10.71%) Web Analytics Manager
9 8 (9.52%) Web Developer
10 7 (8.33%) Google Analytics Analyst
10 7 (8.33%) Performance Analyst
11 6 (7.14%) E-Commerce Manager
12 5 (5.95%) Analytics Consultant
12 5 (5.95%) Business Analyst
12 5 (5.95%) Consultant
12 5 (5.95%) Digital Performance Analyst
12 5 (5.95%) WordPress Developer
13 4 (4.76%) E-Commerce Consultant
Libraries, Frameworks & Software Standards
1 26 (30.95%) HTML
2 18 (21.43%) jQuery
3 17 (20.24%) CSS
4 11 (13.10%) Handlebars
4 11 (13.10%) Sass
5 8 (9.52%) Smarty
5 8 (9.52%) Symfony
5 8 (9.52%) Twig
6 7 (8.33%) HTML5
7 5 (5.95%) Node.js
8 4 (4.76%) Web Services
9 3 (3.57%) CSS3
9 3 (3.57%) LAMP
9 3 (3.57%) React
10 2 (2.38%) LEMP Stack
10 2 (2.38%) RESTful
10 2 (2.38%) SOAP
11 1 (1.19%) Express
Miscellaneous
1 16 (19.05%) Analytical Skills
2 12 (14.29%) User Experience
3 4 (4.76%) Greenfield Project
4 3 (3.57%) Computer Science
4 3 (3.57%) Social Media
4 3 (3.57%) Taxonomies
5 2 (2.38%) Linux Command Line
6 1 (1.19%) Credit Risk
Operating Systems
1 2 (2.38%) Linux
1 2 (2.38%) Unix
Processes & Methodologies
1 68 (80.95%) Analytics
2 31 (36.90%) Web Analytics
3 24 (28.57%) E-Commerce
4 23 (27.38%) Web Development
5 22 (26.19%) Agile Software Development
6 21 (25.00%) Tag Management
7 12 (14.29%) A/B Testing
7 12 (14.29%) SEO
8 10 (11.90%) CRM
8 10 (11.90%) Data Strategy
8 10 (11.90%) Front End Development
9 9 (10.71%) Digital Marketing
9 9 (10.71%) Visualisation
10 8 (9.52%) Data Visualisation
10 8 (9.52%) Digital Analytics
10 8 (9.52%) Microservices
10 8 (9.52%) Migration
10 8 (9.52%) Pay per click
11 7 (8.33%) Content Management
12 6 (7.14%) Stakeholder Management
Programming Languages
1 44 (52.38%) JavaScript
2 25 (29.76%) SQL
3 11 (13.10%) PHP
4 2 (2.38%) Java
4 2 (2.38%) VBA
5 1 (1.19%) SOQL
Qualifications
1 3 (3.57%) Degree
2 2 (2.38%) Analytics IQ
3 1 (1.19%) CBAP
Quality Assurance & Compliance
1 12 (14.29%) QA
2 3 (3.57%) Data Quality
System Software
1 3 (3.57%) Docker
2 2 (2.38%) Postfix
Systems Management
1 2 (2.38%) Ansible
1 2 (2.38%) Fail2ban
1 2 (2.38%) HAProxy
1 2 (2.38%) Opscode Chef
1 2 (2.38%) Puppet
2 1 (1.19%) Grafana
Vendors
1 84 (100.00%) Google
2 22 (26.19%) Tealium
3 17 (20.24%) Adobe
4 9 (10.71%) Tableau
5 5 (5.95%) Hotjar
6 4 (4.76%) Ensighten
7 3 (3.57%) Alteryx
7 3 (3.57%) Apple
7 3 (3.57%) Maxymiser
7 3 (3.57%) Optimizely
7 3 (3.57%) Qubit
8 2 (2.38%) DoubleClick
8 2 (2.38%) Lets Encrypt
8 2 (2.38%) Microsoft
9 1 (1.19%) Brandwatch
9 1 (1.19%) Facebook
9 1 (1.19%) Hitwise
9 1 (1.19%) Rollbar
9 1 (1.19%) Splunk
9 1 (1.19%) Twitter