Period
to 23 August 2019

The following table provides summary statistics for contract job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 23 August 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
UK
6 months to
23 Aug 2019
Same period 2018 Same period 2017
Rank 784 811 823
Rank change year-on-year +27 +12 +69
Contract jobs citing Google Tag Manager 39 84 29
As % of all contract IT jobs advertised in the UK 0.043% 0.082% 0.030%
As % of the Cloud Services category 0.15% 0.37% 0.20%
Number of daily rates quoted 30 51 21
UK median daily rate £425 £425 £350
Median daily rate % change year-on-year - +21.43% +27.27%
10th Percentile £298 £294 £300
90th Percentile £575 £475 £425
UK excluding London median daily rate £425 £325 £313
% change year-on-year +30.77% +4.00% +19.05%
Number of hourly rates quoted 1 1 2
UK median hourly rate £17.50 £32.50 £29.00
Median hourly rate % change year-on-year -46.15% +12.07% -15.33%
10th Percentile £16.25 £31.25 £27.00
90th Percentile £18.75 £33.75 £31.00
UK excluding London median hourly rate £17.50 £32.50 £29.00
% change year-on-year -46.15% +12.07% -15.33%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 25,893 22,672 14,527
As % of all contract IT jobs advertised in the UK 28.65% 22.20% 15.12%
Number of daily rates quoted 17,641 15,544 9,948
UK median daily rate £500 £475 £458
Median daily rate % change year-on-year +5.26% +3.83% +1.67%
10th Percentile £306 £304 £275
90th Percentile £656 £638 £625
UK excluding London median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% -
Number of hourly rates quoted 412 336 202
UK median hourly rate £21.50 £18.80 £19.00
Median hourly rate % change year-on-year +14.39% -1.08% -1.58%
10th Percentile £13.25 £11.75 £11.00
90th Percentile £71.23 £58.75 £58.75
UK excluding London median hourly rate £21.46 £17.50 £17.50
% change year-on-year +22.63% - +2.94%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager.

Contractor daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Tag Manager over the 6 months to 23 August 2019.

Contractor daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Tag Manager.

Contractor hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 23 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 39 £425 - 22
London +36 29 £461 +8.53% 13
UK excluding London +9 10 £425 +30.77% 9
South East +35 4 £450 +50.00% 2
North of England +22 4 £425 +21.43% 5
Yorkshire +13 4 £425 -2.86% 1
Midlands +27 1 - - 1
West Midlands +18 1 - -
South West - 1 £363 - 1

For the 6 months to 23 August 2019, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Tag Manager.

1 39 (100.00%) Google
2 33 (84.62%) Analytics
3 32 (82.05%) Google Analytics
4 21 (53.85%) JavaScript
5 17 (43.59%) jQuery
6 15 (38.46%) HTML
7 14 (35.90%) E-Commerce
8 13 (33.33%) Web Analytics
9 9 (23.08%) Tag Management
9 9 (23.08%) SQL
9 9 (23.08%) Adobe
10 8 (20.51%) Digital Analytics
11 7 (17.95%) Marketing
11 7 (17.95%) Adobe Analytics
11 7 (17.95%) QA
12 6 (15.38%) Visualisation
12 6 (15.38%) Data Modelling
12 6 (15.38%) Python
12 6 (15.38%) Fintech
13 5 (12.82%) A/B Testing
13 5 (12.82%) ETL
13 5 (12.82%) CSS
13 5 (12.82%) Retail
13 5 (12.82%) Tableau
13 5 (12.82%) Algorithms
13 5 (12.82%) Firebase
13 5 (12.82%) User Experience
14 4 (10.26%) Machine Learning
14 4 (10.26%) Big Data
14 4 (10.26%) Public Cloud

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.26%) Apache Airflow
1 4 (10.26%) Apache Spark
2 2 (5.13%) WordPress
3 1 (2.56%) Confluence
Applications
1 3 (7.69%) Microsoft Excel
2 1 (2.56%) Microsoft PowerPoint
2 1 (2.56%) Sketch
2 1 (2.56%) Zeplin
Business Applications
1 1 (2.56%) Magento
1 1 (2.56%) SAP Hybris
1 1 (2.56%) Shopify
Cloud Services
1 32 (82.05%) Google Analytics
2 7 (17.95%) Adobe Analytics
3 5 (12.82%) Firebase
4 4 (10.26%) AWS
4 4 (10.26%) GCP
5 1 (2.56%) Power Platform
Communications & Networking
1 2 (5.13%) Internet
Database & Business Intelligence
1 4 (10.26%) Big Data
1 4 (10.26%) Data Warehouse
1 4 (10.26%) Snowflake Schema
2 2 (5.13%) BigQuery
2 2 (5.13%) Mixpanel
3 1 (2.56%) Power BI
Development Applications
1 3 (7.69%) JIRA
2 1 (2.56%) SoapUI
General
1 7 (17.95%) Marketing
2 5 (12.82%) Retail
3 3 (7.69%) Finance
4 1 (2.56%) Advertising
4 1 (2.56%) Back Office
4 1 (2.56%) Banking
4 1 (2.56%) Electronics
4 1 (2.56%) Games
4 1 (2.56%) Manufacturing
4 1 (2.56%) Public Sector
4 1 (2.56%) Telecoms
Job Titles
1 21 (53.85%) Analyst
2 10 (25.64%) Google Analytics Analyst
3 7 (17.95%) Digital Analyst
3 7 (17.95%) Web Analyst
4 5 (12.82%) Data Analyst
4 5 (12.82%) Data Engineer
4 5 (12.82%) Implementation Analyst
5 4 (10.26%) AWS Engineer
5 4 (10.26%) Big Data Engineer
5 4 (10.26%) Developer
5 4 (10.26%) Google Analytics Web Analyst
5 4 (10.26%) Web Analytics Analyst
6 3 (7.69%) Analytics Manager
6 3 (7.69%) Consultant
6 3 (7.69%) Digital Analytics Analyst
6 3 (7.69%) Google Analytics Manager
7 2 (5.13%) Analytics Consultant
7 2 (5.13%) Digital Analytics Manager
7 2 (5.13%) E-Commerce Analyst
7 2 (5.13%) Google Analytics Specialist
Libraries, Frameworks & Software Standards
1 17 (43.59%) jQuery
2 15 (38.46%) HTML
3 5 (12.82%) CSS
4 4 (10.26%) DOM
5 2 (5.13%) Sass
5 2 (5.13%) Twitter Bootstrap
6 1 (2.56%) Ajax
6 1 (2.56%) AngularJS
6 1 (2.56%) Handlebars
6 1 (2.56%) JSON
6 1 (2.56%) Laravel
6 1 (2.56%) Node.js
6 1 (2.56%) Regular Expression
6 1 (2.56%) RESTful
6 1 (2.56%) SOAP
Miscellaneous
1 5 (12.82%) Algorithms
1 5 (12.82%) User Experience
2 4 (10.26%) Public Cloud
3 2 (5.13%) Analytical Skills
3 2 (5.13%) Greenfield Project
3 2 (5.13%) Taxonomies
3 2 (5.13%) Video Conferencing
4 1 (2.56%) Mobile App
Processes & Methodologies
1 33 (84.62%) Analytics
2 14 (35.90%) E-Commerce
3 13 (33.33%) Web Analytics
4 9 (23.08%) Tag Management
5 8 (20.51%) Digital Analytics
6 6 (15.38%) Data Modelling
6 6 (15.38%) Fintech
6 6 (15.38%) Visualisation
7 5 (12.82%) A/B Testing
7 5 (12.82%) ETL
8 4 (10.26%) Actionable Insight
8 4 (10.26%) Data Security
8 4 (10.26%) Data-Driven Decision Making
8 4 (10.26%) Decision-Making
8 4 (10.26%) Front End Development
8 4 (10.26%) Machine Learning
8 4 (10.26%) OO
8 4 (10.26%) OOP
9 3 (7.69%) Agile Software Development
9 3 (7.69%) Data Analysis
Programming Languages
1 21 (53.85%) JavaScript
2 9 (23.08%) SQL
3 6 (15.38%) Python
4 2 (5.13%) R
5 1 (2.56%) PHP
Qualifications
1 4 (10.26%) BPSS Clearance
1 4 (10.26%) Degree
1 4 (10.26%) Security Cleared
2 2 (5.13%) Numerate Degree
3 1 (2.56%) Master's Degree
Quality Assurance & Compliance
1 7 (17.95%) QA
2 4 (10.26%) GDPR
Systems Management
1 4 (10.26%) Matomo
Vendors
1 39 (100.00%) Google
2 9 (23.08%) Adobe
3 5 (12.82%) Tableau
4 4 (10.26%) Tealium
5 3 (7.69%) Snowplow
6 2 (5.13%) Ensighten
6 2 (5.13%) IBM
6 2 (5.13%) Qubit
6 2 (5.13%) SAP
7 1 (2.56%) ATG
7 1 (2.56%) Cognos
7 1 (2.56%) Demandware
7 1 (2.56%) hybris
7 1 (2.56%) Intershop
7 1 (2.56%) Maxymiser
7 1 (2.56%) Screaming Frog