Period
to 21 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
UK
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 799 853 870
Rank change year-on-year +54 +17 +25
Contract jobs citing Google Tag Manager 80 29 25
As % of all contract IT jobs advertised in the UK 0.078% 0.029% 0.024%
As % of the Cloud Services category 0.35% 0.19% 0.21%
Number of daily rates quoted 57 23 12
UK median daily rate £425 £350 £338
Median daily rate % change year-on-year +21.43% +3.70% -5.26%
10th Percentile £265 £200 £258
90th Percentile £475 £435 £416
UK excluding London median daily rate £325 £300 £350
% change year-on-year +8.33% -14.29% -3.45%
Number of hourly rates quoted 1 2 3
UK median hourly rate £32.50 £29.00 £36.00
Median hourly rate % change year-on-year +12.07% -19.44% -
10th Percentile £31.25 £27.00 £32.10
90th Percentile £33.75 £31.00 £87.30
UK excluding London median hourly rate £32.50 £29.00 £34.25
% change year-on-year +12.07% -15.33% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 22,834 15,507 12,082
As % of all contract IT jobs advertised in the UK 22.31% 15.61% 11.38%
Number of daily rates quoted 15,712 10,690 8,306
UK median daily rate £475 £463 £450
Median daily rate % change year-on-year +2.70% +2.78% +8.43%
10th Percentile £303 £270 £275
90th Percentile £650 £625 £600
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 319 220 187
UK median hourly rate £17.50 £20.00 £18.00
Median hourly rate % change year-on-year -12.50% +11.11% -18.18%
10th Percentile £11.25 £11.23 £11.59
90th Percentile £60.59 £63.75 £56.75
UK excluding London median hourly rate £17.50 £18.75 £17.03
% change year-on-year -6.67% +10.10% -24.31%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager.

Contractor daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Tag Manager over the 6 months to 21 October 2018.

Contractor daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Tag Manager.

Contractor hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +42 72 £425 +21.43% 22
London +5 50 £425 +21.43% 12
UK excluding London +7 30 £325 +8.33% 10
Midlands - 9 £200 - 1
West Midlands - 9 £200 - 1
Scotland -14 8 £395 +31.67%
South East -7 6 £300 - 2
North of England - 5 £325 - 6
North West - 4 £325 - 4
East of England - 2 £425 -
Yorkshire - 1 - - 2

For the 6 months to 21 October 2018, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Tag Manager.

1 80 (100.00%) Google
2 69 (86.25%) Analytics
3 61 (76.25%) Google Analytics
4 45 (56.25%) JavaScript
5 42 (52.50%) Web Analytics
6 33 (41.25%) Marketing
7 29 (36.25%) E-Commerce
8 26 (32.50%) Tealium
9 24 (30.00%) SQL
10 23 (28.75%) HTML
11 22 (27.50%) Tag Management
12 18 (22.50%) Web Development
12 18 (22.50%) jQuery
13 15 (18.75%) Adobe
14 14 (17.50%) Agile Software Development
15 13 (16.25%) SEO
15 13 (16.25%) CRM
15 13 (16.25%) Data Strategy
16 12 (15.00%) Analytical Skills
16 12 (15.00%) Finance
17 11 (13.75%) CMS
17 11 (13.75%) QA
17 11 (13.75%) Front End Development
18 10 (12.50%) WordPress
18 10 (12.50%) Amazon AWS
18 10 (12.50%) Migration
18 10 (12.50%) CSS
19 9 (11.25%) Digital Marketing
19 9 (11.25%) Pay per click
19 9 (11.25%) Content Management

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (13.75%) CMS
2 10 (12.50%) WordPress
3 3 (3.75%) SAS
4 2 (2.50%) Apache
4 2 (2.50%) Drupal
4 2 (2.50%) MODX
4 2 (2.50%) nginx
Applications
1 8 (10.00%) Microsoft Excel
2 1 (1.25%) Microsoft Office
2 1 (1.25%) Microsoft PowerPoint
2 1 (1.25%) SPSS
Business Applications
1 5 (6.25%) WebTrends
2 3 (3.75%) SessionCam
Cloud Services
1 61 (76.25%) Google Analytics
2 10 (12.50%) Amazon AWS
3 7 (8.75%) Adobe Analytics
3 7 (8.75%) Microsoft Azure
4 5 (6.25%) AdWords
5 4 (5.00%) Google Cloud Platform
6 3 (3.75%) Akamai
6 3 (3.75%) Apple Pay
7 2 (2.50%) Mailgun
7 2 (2.50%) npm
8 1 (1.25%) Datadog
Communications & Networking
1 2 (2.50%) DNS
1 2 (2.50%) Firewall
2 1 (1.25%) Intranet
Database & Business Intelligence
1 7 (8.75%) Azure SQL Database
2 4 (5.00%) BigQuery
2 4 (5.00%) Power BI
3 3 (3.75%) Big Data
3 3 (3.75%) MySQL
4 2 (2.50%) NoSQL
5 1 (1.25%) Data Mining
5 1 (1.25%) Qlik Sense
5 1 (1.25%) QlikView
5 1 (1.25%) Spotfire
5 1 (1.25%) SQL Server
Development Applications
1 6 (7.50%) Git (software)
2 4 (5.00%) JIRA
3 3 (3.75%) Bower
3 3 (3.75%) gulp
3 3 (3.75%) Jasmine
3 3 (3.75%) Jenkins
3 3 (3.75%) webpack
3 3 (3.75%) Yeoman
4 2 (2.50%) SoapUI
General
1 33 (41.25%) Marketing
2 12 (15.00%) Finance
3 3 (3.75%) Law
3 3 (3.75%) Legal
3 3 (3.75%) Multimedia
4 1 (1.25%) Billing
4 1 (1.25%) French Language
4 1 (1.25%) Publishing
Job Titles
1 32 (40.00%) Analyst
2 21 (26.25%) Developer
3 15 (18.75%) Web Analyst
3 15 (18.75%) Web Manager
4 12 (15.00%) Analytics Manager
5 11 (13.75%) Front End Developer (Client-Side Developer)
6 10 (12.50%) Web Analytics Manager
7 9 (11.25%) Digital Analyst
7 9 (11.25%) Google Analytics Manager
7 9 (11.25%) Technical Analyst
8 8 (10.00%) Consultant
8 8 (10.00%) Google Analytics Analyst
9 7 (8.75%) Analytics Consultant
9 7 (8.75%) E-Commerce Consultant
9 7 (8.75%) Implementation Consultant
9 7 (8.75%) WordPress Developer
10 6 (7.50%) E-Commerce Manager
11 5 (6.25%) Business Analyst
11 5 (6.25%) Google Analytics Web Analyst
11 5 (6.25%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 23 (28.75%) HTML
2 18 (22.50%) jQuery
3 10 (12.50%) CSS
4 8 (10.00%) HTML5
5 5 (6.25%) Node.js
6 4 (5.00%) Handlebars
6 4 (5.00%) React
6 4 (5.00%) Sass
6 4 (5.00%) Web Services
7 3 (3.75%) CSS3
7 3 (3.75%) LAMP
8 2 (2.50%) LEMP Stack
8 2 (2.50%) RESTful
8 2 (2.50%) SOAP
9 1 (1.25%) AngularJS
9 1 (1.25%) Express
9 1 (1.25%) Smarty
9 1 (1.25%) Symfony
9 1 (1.25%) Twig
Miscellaneous
1 12 (15.00%) Analytical Skills
2 9 (11.25%) User Experience
3 4 (5.00%) Greenfield Project
4 3 (3.75%) Computer Science
4 3 (3.75%) Taxonomies
5 2 (2.50%) Linux Command Line
5 2 (2.50%) Social Media
6 1 (1.25%) Credit Risk
6 1 (1.25%) Mobile App
Operating Systems
1 2 (2.50%) Linux
1 2 (2.50%) Unix
Processes & Methodologies
1 69 (86.25%) Analytics
2 42 (52.50%) Web Analytics
3 29 (36.25%) E-Commerce
4 22 (27.50%) Tag Management
5 18 (22.50%) Web Development
6 14 (17.50%) Agile Software Development
7 13 (16.25%) CRM
7 13 (16.25%) Data Strategy
7 13 (16.25%) SEO
8 11 (13.75%) Front End Development
9 10 (12.50%) Migration
10 9 (11.25%) Content Management
10 9 (11.25%) Digital Marketing
10 9 (11.25%) Pay per click
11 8 (10.00%) A/B Testing
11 8 (10.00%) Digital Analytics
11 8 (10.00%) Microservices
11 8 (10.00%) Visualisation
12 7 (8.75%) Data Visualisation
13 6 (7.50%) Decision-Making
Programming Languages
1 45 (56.25%) JavaScript
2 24 (30.00%) SQL
3 4 (5.00%) PHP
4 2 (2.50%) Java
5 1 (1.25%) SOQL
5 1 (1.25%) VBA
Qualifications
1 2 (2.50%) Degree
2 1 (1.25%) Analytics IQ
2 1 (1.25%) CBAP
Quality Assurance & Compliance
1 11 (13.75%) QA
2 2 (2.50%) Data Quality
System Software
1 3 (3.75%) Docker
2 2 (2.50%) Postfix
Systems Management
1 2 (2.50%) Ansible
1 2 (2.50%) Fail2ban
1 2 (2.50%) HAProxy
1 2 (2.50%) Opscode Chef
1 2 (2.50%) Puppet
Vendors
1 80 (100.00%) Google
2 26 (32.50%) Tealium
3 15 (18.75%) Adobe
4 8 (10.00%) Tableau
5 6 (7.50%) DoubleClick
6 5 (6.25%) Facebook
7 4 (5.00%) Ensighten
8 3 (3.75%) AppDynamics
8 3 (3.75%) Apple
8 3 (3.75%) Maxymiser
8 3 (3.75%) Optimizely
8 3 (3.75%) Qubit
8 3 (3.75%) Tealeaf
9 2 (2.50%) Alteryx
9 2 (2.50%) Lets Encrypt
9 2 (2.50%) Microsoft
9 2 (2.50%) Twitter
10 1 (1.25%) Brightcove
10 1 (1.25%) Hitwise
10 1 (1.25%) Rollbar