Period
to 10 December 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 10 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
UK
6 months to
10 Dec 2018
Same period 2017 Same period 2016
Rank 810 868 862
Rank change year-on-year +58 -6 +26
Contract jobs citing Google Tag Manager 72 31 26
As % of all contract IT jobs advertised in the UK 0.069% 0.030% 0.025%
As % of the Cloud Services category 0.29% 0.18% 0.21%
Number of daily rates quoted 53 23 14
UK median daily rate £425 £410 £350
Median daily rate % change year-on-year +3.66% +17.14% -1.75%
10th Percentile £210 £258 £274
90th Percentile £475 £588 £423
UK excluding London median daily rate £325 £575 £338
% change year-on-year -43.48% +70.37% -8.47%
Number of hourly rates quoted 1 1 3
UK median hourly rate £32.50 £29.00 £36.00
Median hourly rate % change year-on-year +12.07% -19.44% -
10th Percentile £31.25 £27.00 £32.10
90th Percentile £33.75 £31.00 £87.30
UK excluding London median hourly rate £32.50 £29.00 £34.25
% change year-on-year +12.07% -15.33% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 24,694 17,107 12,487
As % of all contract IT jobs advertised in the UK 23.51% 16.70% 12.16%
Number of daily rates quoted 17,123 11,868 8,567
UK median daily rate £499 £475 £450
Median daily rate % change year-on-year +5.00% +5.56% +5.88%
10th Percentile £306 £275 £275
90th Percentile £650 £625 £600
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 321 219 189
UK median hourly rate £17.50 £20.00 £18.00
Median hourly rate % change year-on-year -12.50% +11.11% -16.28%
10th Percentile £11.25 £11.25 £11.45
90th Percentile £62.94 £58.75 £56.75
UK excluding London median hourly rate £17.50 £18.50 £17.03
% change year-on-year -5.41% +8.63% -24.31%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager.

Contractor daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Tag Manager over the 6 months to 10 December 2018.

Contractor daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Tag Manager.

Contractor hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 10 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 65 £425 +1.80% 24
London +39 46 £425 +16.44% 6
UK excluding London -14 25 £325 -43.48% 18
Midlands - 8 £200 - 2
West Midlands - 8 £200 - 1
Scotland -12 6 £395 +31.67%
South East -22 6 - - 2
North West -10 4 £325 - 6
North of England -13 4 £325 - 10
South West -32 1 £200 -57.89% 1

For the 6 months to 10 December 2018, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Tag Manager.

1 72 (100.00%) Google
2 61 (84.72%) Analytics
3 45 (62.50%) JavaScript
4 44 (61.11%) Google Analytics
5 31 (43.06%) Web Analytics
6 26 (36.11%) Marketing
6 26 (36.11%) SQL
6 26 (36.11%) E-Commerce
7 24 (33.33%) Tag Management
8 19 (26.39%) HTML
9 16 (22.22%) Adobe
10 15 (20.83%) Tealium
11 13 (18.06%) Agile Software Development
12 12 (16.67%) Visualisation
12 12 (16.67%) Analytical Skills
12 12 (16.67%) Tableau
13 11 (15.28%) Web Development
14 10 (13.89%) jQuery
14 10 (13.89%) Amazon AWS
14 10 (13.89%) CRM
14 10 (13.89%) User Experience
14 10 (13.89%) Digital Analytics
14 10 (13.89%) Data Strategy
15 9 (12.50%) Microsoft Excel
15 9 (12.50%) CMS
15 9 (12.50%) Finance
15 9 (12.50%) HTML5
15 9 (12.50%) Digital Marketing
16 8 (11.11%) WordPress
16 8 (11.11%) Microservices

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (12.50%) CMS
2 8 (11.11%) WordPress
3 2 (2.78%) Adobe Experience Manager
3 2 (2.78%) Sitecore CMS
4 1 (1.39%) Apache
4 1 (1.39%) Drupal
4 1 (1.39%) Marvel
4 1 (1.39%) MODX
4 1 (1.39%) nginx
4 1 (1.39%) SharePoint Server
Applications
1 9 (12.50%) Microsoft Excel
2 4 (5.56%) Spreadsheet
3 3 (4.17%) Microsoft PowerPoint
4 2 (2.78%) Microsoft Office
5 1 (1.39%) SPSS
Business Applications
1 5 (6.94%) WebTrends
2 3 (4.17%) SessionCam
3 2 (2.78%) SDL Web 8
4 1 (1.39%) Shopify
Cloud Services
1 44 (61.11%) Google Analytics
2 10 (13.89%) Amazon AWS
3 8 (11.11%) Google Cloud Platform
4 7 (9.72%) Microsoft Azure
5 5 (6.94%) Adobe Analytics
5 5 (6.94%) AdWords
6 3 (4.17%) Apple Pay
7 2 (2.78%) Heroku
7 2 (2.78%) PaaS
8 1 (1.39%) Akamai
8 1 (1.39%) Datadog
8 1 (1.39%) GitHub
8 1 (1.39%) Mailgun
8 1 (1.39%) npm
8 1 (1.39%) Trello
8 1 (1.39%) Zapier
Communications & Networking
1 1 (1.39%) DNS
1 1 (1.39%) Firewall
1 1 (1.39%) Intranet
Database & Business Intelligence
1 8 (11.11%) BigQuery
2 7 (9.72%) Azure SQL Database
3 3 (4.17%) Data Warehouse
4 1 (1.39%) Data Mining
4 1 (1.39%) MongoDB
4 1 (1.39%) MySQL
4 1 (1.39%) NoSQL
4 1 (1.39%) Power BI
4 1 (1.39%) SQL Server
Development Applications
1 7 (9.72%) Git (software)
2 4 (5.56%) gulp
2 4 (5.56%) Jasmine
2 4 (5.56%) webpack
3 3 (4.17%) Bower
3 3 (4.17%) Jenkins
3 3 (4.17%) Yeoman
4 2 (2.78%) git-flow
4 2 (2.78%) JIRA
4 2 (2.78%) SoapUI
5 1 (1.39%) Babel
5 1 (1.39%) Bitbucket
5 1 (1.39%) Grunt
5 1 (1.39%) Mocha
General
1 26 (36.11%) Marketing
2 9 (12.50%) Finance
3 3 (4.17%) Multimedia
4 2 (2.78%) Automotive
4 2 (2.78%) French Language
5 1 (1.39%) Dutch Language
5 1 (1.39%) German Language
5 1 (1.39%) Retail
Job Titles
1 25 (34.72%) Analyst
2 24 (33.33%) Developer
3 13 (18.06%) Digital Analyst
4 8 (11.11%) Consultant
4 8 (11.11%) Front End Developer (Client-Side Developer)
4 8 (11.11%) JavaScript Developer
5 7 (9.72%) Analytics Consultant
5 7 (9.72%) E-Commerce Consultant
5 7 (9.72%) Implementation Consultant
5 7 (9.72%) Web Analyst
5 7 (9.72%) WordPress Developer
6 6 (8.33%) Google Analytics Analyst
7 5 (6.94%) Analytics Manager
7 5 (6.94%) Business Analyst
7 5 (6.94%) Digital Analytics Analyst
7 5 (6.94%) Web Manager
8 4 (5.56%) Customer Analyst
8 4 (5.56%) Data Analyst
8 4 (5.56%) Technical Analyst
8 4 (5.56%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 19 (26.39%) HTML
2 10 (13.89%) jQuery
3 9 (12.50%) HTML5
4 6 (8.33%) CSS
4 6 (8.33%) Node.js
5 5 (6.94%) React
5 5 (6.94%) Sass
6 4 (5.56%) Web Services
7 3 (4.17%) CSS3
7 3 (4.17%) Handlebars
8 2 (2.78%) RESTful
8 2 (2.78%) SOAP
9 1 (1.39%) .NET
9 1 (1.39%) AngularJS
9 1 (1.39%) Express
9 1 (1.39%) LAMP
9 1 (1.39%) LEMP Stack
9 1 (1.39%) React Native
9 1 (1.39%) REST
9 1 (1.39%) Vue.js
Miscellaneous
1 12 (16.67%) Analytical Skills
2 10 (13.89%) User Experience
3 3 (4.17%) Greenfield Project
3 3 (4.17%) Taxonomies
4 1 (1.39%) Linux Command Line
4 1 (1.39%) Mobile App
Operating Systems
1 1 (1.39%) Linux
1 1 (1.39%) Unix
Processes & Methodologies
1 61 (84.72%) Analytics
2 31 (43.06%) Web Analytics
3 26 (36.11%) E-Commerce
4 24 (33.33%) Tag Management
5 13 (18.06%) Agile Software Development
6 12 (16.67%) Visualisation
7 11 (15.28%) Web Development
8 10 (13.89%) CRM
8 10 (13.89%) Data Strategy
8 10 (13.89%) Digital Analytics
9 9 (12.50%) Digital Marketing
10 8 (11.11%) Front End Development
10 8 (11.11%) Microservices
11 7 (9.72%) Actionable Insight
11 7 (9.72%) Migration
12 6 (8.33%) A/B Testing
12 6 (8.33%) Content Management
12 6 (8.33%) Data Visualisation
12 6 (8.33%) SEO
13 5 (6.94%) User-Centered Design (UCD)
Programming Languages
1 45 (62.50%) JavaScript
2 26 (36.11%) SQL
3 2 (2.78%) PHP
4 1 (1.39%) ES6
4 1 (1.39%) Java
4 1 (1.39%) R
4 1 (1.39%) SOQL
Qualifications
1 3 (4.17%) Security Cleared
2 2 (2.78%) SC Cleared
3 1 (1.39%) Analytics IQ
3 1 (1.39%) CBAP
Quality Assurance & Compliance
1 3 (4.17%) QA
System Software
1 3 (4.17%) Docker
2 1 (1.39%) Postfix
Systems Management
1 1 (1.39%) Ansible
1 1 (1.39%) Fail2ban
1 1 (1.39%) HAProxy
1 1 (1.39%) Opscode Chef
1 1 (1.39%) Puppet
Vendors
1 72 (100.00%) Google
2 16 (22.22%) Adobe
3 15 (20.83%) Tealium
4 12 (16.67%) Tableau
5 4 (5.56%) DoubleClick
5 4 (5.56%) Facebook
6 3 (4.17%) AppDynamics
6 3 (4.17%) Apple
6 3 (4.17%) Ensighten
6 3 (4.17%) Microsoft
6 3 (4.17%) Salesforce.com
6 3 (4.17%) Tealeaf
7 2 (2.78%) Sitecore
8 1 (1.39%) Brightcove
8 1 (1.39%) Dynatrace
8 1 (1.39%) Lets Encrypt
8 1 (1.39%) New Relic
8 1 (1.39%) Rollbar
8 1 (1.39%) Twitter