Google Tag Manager Job Trends in the UK excluding London

Google Tag Manager
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Google Tag Manager skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 494 529 555
Rank change year-on-year +35 +26 +183
Permanent jobs citing Google Tag Manager 15 37 18
As % of all permanent jobs in the UK excluding London 0.035% 0.10% 0.052%
As % of the Cloud Services category 0.11% 0.32% 0.14%
Number of salaries quoted 13 8 17
10th Percentile - £31,000 £29,750
25th Percentile £28,500 £34,938 £31,250
Median annual salary (50th Percentile) £31,500 £40,000 £37,500
Median % change year-on-year -21.25% +6.67% -9.81%
75th Percentile £38,000 £44,688 £45,938
90th Percentile £43,750 £47,500 £59,250
UK median annual salary £32,656 £45,000 £40,000
% change year-on-year -27.43% +12.50% -20.00%

All Cloud Computing Skills
UK excluding London

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the UK excluding London.

Permanent vacancies with a requirement for cloud computing skills 13,614 11,604 12,668
As % of all permanent jobs advertised in the UK excluding London 32.10% 32.30% 36.71%
Number of salaries quoted 6,850 6,313 10,415
10th Percentile £28,000 £31,250 £30,000
25th Percentile £33,500 £41,250 £39,750
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% -4.55%
75th Percentile £70,000 £72,500 £68,750
90th Percentile £85,000 £83,750 £82,500
UK median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Tag Manager
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Google Tag Manager relative to all permanent IT jobs advertised in the UK excluding London.

Google Tag Manager job vacancy trend in the UK excluding London

Google Tag Manager
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Google Tag Manager.

Salary distribution trend for jobs in the UK excluding London citing Google Tag Manager

Google Tag Manager
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Google Tag Manager in the UK excluding London over the 6 months to 14 January 2026.

Salary histogram for Google Tag Manager in the UK excluding London

Google Tag Manager
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK excluding London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +20 8 £31,500 - 4
East of England - 4 £29,000 - 2
Midlands +12 1 £42,500 +13.33%
South West +12 1 £47,500 +11.76% 1
North of England +8 1 - - 4
East Midlands -8 1 £42,500 +37.10%
Yorkshire - 1 - - 1
Google Tag Manager
UK

Google Tag Manager
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (26.67%) CMS
1 4 (26.67%) WordPress
2 3 (20.00%) Drupal
2 3 (20.00%) Joomla!
2 3 (20.00%) Umbraco
3 1 (6.67%) Confluence
3 1 (6.67%) Sitecore CMS
Applications
1 1 (6.67%) Microsoft Excel
1 1 (6.67%) Spreadsheet
Business Applications
1 5 (33.33%) Shopify
Cloud Services
1 13 (86.67%) Google Analytics
2 8 (53.33%) Google Ads
3 1 (6.67%) AWS
3 1 (6.67%) Google Data Studio
3 1 (6.67%) Google Sheets
Communications & Networking
1 1 (6.67%) DNS
1 1 (6.67%) SSL
Database & Business Intelligence
1 4 (26.67%) Looker
Development Applications
1 3 (20.00%) Visual Website Optimizer
2 1 (6.67%) JIRA
General
1 15 (100.00%) Marketing
2 4 (26.67%) Analytical Skills
2 4 (26.67%) Social Skills
3 2 (13.33%) Retail
4 1 (6.67%) Advertising
4 1 (6.67%) Brand Awareness
4 1 (6.67%) Finance
4 1 (6.67%) Law
Job Titles
1 6 (40.00%) SEO Executive
2 3 (20.00%) SEO Specialist
3 2 (13.33%) Paid Search Manager
3 2 (13.33%) PPC Manager
3 2 (13.33%) Search Manager
3 2 (13.33%) Senior
4 1 (6.67%) Marketing Executive
4 1 (6.67%) Marketing Specialist
4 1 (6.67%) Performance Specialist
4 1 (6.67%) Senior Data Warehouse Specialist
4 1 (6.67%) Senior SEO Specialist
4 1 (6.67%) Web Manager
Libraries, Frameworks & Software Standards
1 4 (26.67%) HTML
2 1 (6.67%) CSS
2 1 (6.67%) React
Miscellaneous
1 4 (26.67%) Algorithms
2 2 (13.33%) Analytical Mindset
3 1 (6.67%) Self-Motivation
Processes & Methodologies
1 14 (93.33%) Analytics
2 10 (66.67%) SEO
3 9 (60.00%) Competitor Analysis
4 8 (53.33%) Digital Marketing
4 8 (53.33%) User Experience
5 5 (33.33%) Paid Search
6 4 (26.67%) Content Syndication
6 4 (26.67%) Copywriting
6 4 (26.67%) Link Building
7 3 (20.00%) Actionable Insight
7 3 (20.00%) Agile
7 3 (20.00%) AI
7 3 (20.00%) Content Strategy
7 3 (20.00%) Decision-Making
7 3 (20.00%) Marketing Strategy
7 3 (20.00%) UX Research
8 2 (13.33%) Commercial Awareness
8 2 (13.33%) Data Privacy
8 2 (13.33%) Performance Metrics
8 2 (13.33%) Problem-Solving
Quality Assurance & Compliance
1 1 (6.67%) Accessibility
1 1 (6.67%) Actionable Recommendations
1 1 (6.67%) GDPR
1 1 (6.67%) ISO/IEC 27001
1 1 (6.67%) WCAG
Vendors
1 15 (100.00%) Google
2 7 (46.67%) Screaming Frog
3 3 (20.00%) Hotjar
3 3 (20.00%) Microsoft
4 1 (6.67%) Sitecore
4 1 (6.67%) TikTok