Propensity Modelling Contract Job Trends in the UK excluding London

Propensity Modelling
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Propensity Modelling skills. It covers contract job vacancies from the 6 months leading up to 15 December 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Dec 2025
Same period 2024 Same period 2023
Rank 403 - 399
Rank change year-on-year - - +94
Contract jobs citing Propensity Modelling 1 0 1
As % of all contract jobs in the UK excluding London 0.006% - 0.005%
As % of the Processes & Methodologies category 0.006% - 0.006%
Number of daily rates quoted 1 0 1
10th Percentile - - -
25th Percentile - - £425
Median daily rate (50th Percentile) £300 - £450
Median % change year-on-year - - -10.00%
75th Percentile - - £475
90th Percentile - - -
UK median daily rate £300 £838 £450
% change year-on-year -64.18% +86.11% -14.29%

All Process and Methodology Skills
UK excluding London

Propensity Modelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 15,486 12,996 17,498
As % of all contract IT jobs advertised in the UK excluding London 86.16% 86.69% 88.50%
Number of daily rates quoted 9,465 7,632 11,289
10th Percentile £219 £235 £250
25th Percentile £375 £381 £400
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -
75th Percentile £575 £600 £600
90th Percentile £675 £688 £688
UK median daily rate £500 £525 £531
% change year-on-year -4.76% -1.13% -3.45%
Number of hourly rates quoted 1,755 780 1,222
10th Percentile £14.25 £15.50 £14.25
25th Percentile £17.30 £20.00 £17.72
Median hourly rate £23.00 £32.39 £44.50
Median % change year-on-year -28.99% -27.21% +39.06%
75th Percentile £48.75 £64.20 £65.00
90th Percentile £68.00 £71.96 £77.50
UK median hourly rate £25.15 £32.50 £43.79
% change year-on-year -22.62% -25.79% +25.12%

Propensity Modelling
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Propensity Modelling relative to all contract IT jobs advertised in the UK excluding London.

Propensity Modelling job vacancy trend in the UK excluding London

Propensity Modelling
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Propensity Modelling.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Propensity Modelling

Propensity Modelling
Hourly Rate Trend in the UK excluding London

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Propensity Modelling.

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Propensity Modelling

Propensity Modelling
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Propensity Modelling within the UK excluding London region over the 6 months to 15 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East - 1 £300 - 8
Propensity Modelling
UK

Propensity Modelling
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (100.00%) Chatbot
Business Applications
1 1 (100.00%) SAP Hybris
Cloud Services
1 1 (100.00%) SAP Commerce Cloud
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Business Consultant
1 1 (100.00%) Consultant
Miscellaneous
1 1 (100.00%) Marketing Technology
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) Analytics
1 1 (100.00%) Business Process Improvement
1 1 (100.00%) Conversational UI
1 1 (100.00%) CRM
1 1 (100.00%) Customer Engagement
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Digital Transformation Programme
1 1 (100.00%) E-Commerce
1 1 (100.00%) Personalization
1 1 (100.00%) Process Improvement
1 1 (100.00%) Use Case
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Salesforce
1 1 (100.00%) Salesforce Marketing Cloud
1 1 (100.00%) SAP