Personalization Contract Job Trends in the UK excluding London

Personalization
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 366 337 386
Rank change year-on-year -29 +49 +54
Contract jobs citing Personalization 27 20 15
As % of all contract jobs in the UK excluding London 0.15% 0.13% 0.076%
As % of the Processes & Methodologies category 0.17% 0.15% 0.086%
Number of daily rates quoted 20 13 10
10th Percentile £303 £366 £518
25th Percentile £349 £383 £606
Median daily rate (50th Percentile) £445 £400 £700
Median % change year-on-year +11.25% -42.86% +21.74%
75th Percentile £600 £552 £756
90th Percentile £639 £603 £786
UK median daily rate £425 £488 £688
% change year-on-year -12.82% -29.09% +17.02%

All Process and Methodology Skills
UK excluding London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 15,617 13,041 17,394
As % of all contract IT jobs advertised in the UK excluding London 86.01% 86.97% 88.42%
Number of daily rates quoted 9,535 7,668 11,224
10th Percentile £220 £235 £250
25th Percentile £375 £381 £400
Median daily rate (50th Percentile) £477 £500 £500
Median % change year-on-year -4.60% - -
75th Percentile £575 £600 £600
90th Percentile £675 £688 £688
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,767 762 1,227
10th Percentile £14.38 £15.50 £14.25
25th Percentile £17.30 £20.03 £17.72
Median hourly rate £23.50 £32.50 £44.50
Median % change year-on-year -27.69% -26.97% +39.06%
75th Percentile £48.75 £64.01 £65.00
90th Percentile £68.00 £71.25 £77.50
UK median hourly rate £25.15 £32.50 £43.33
% change year-on-year -22.62% -24.99% +23.80%

Personalization
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in the UK excluding London.

Personalization job vacancy trend in the UK excluding London

Personalization
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Personalization.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Personalization

Personalization
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Personalization in the UK excluding London over the 6 months to 19 December 2025.

Daily rate histogram for Personalization in the UK excluding London

Personalization
Hourly Rate Trend in the UK excluding London

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Personalization.

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Personalization

Personalization
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the UK excluding London region over the 6 months to 19 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North of England -41 13 £360 -37.61% 6
North West -22 9 £360 -37.61% 4
East of England -24 5 £440 +13.55% 2
South East -24 4 £585 +51.95% 21
Yorkshire - 4 £450 - 1
Midlands -38 3 £600 -22.58% 2
West Midlands - 3 £600 - 1
Scotland - 2 £450 - 1
Personalization
UK

Personalization
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (29.63%) CMS
Applications
1 7 (25.93%) Sketch
2 1 (3.70%) Chatbot
2 1 (3.70%) InVision
Business Applications
1 4 (14.81%) Dynamics CRM
2 1 (3.70%) Magento
2 1 (3.70%) Oracle Applications
2 1 (3.70%) Oracle EBS
2 1 (3.70%) Oracle EBS R12
2 1 (3.70%) Oracle Procure-to-Pay
2 1 (3.70%) SAP Hybris
2 1 (3.70%) Shopify
Cloud Services
1 6 (22.22%) Figma
1 6 (22.22%) Power Platform
2 5 (18.52%) Azure
3 3 (11.11%) Azure Data Factory
3 3 (11.11%) Azure Synapse Analytics
3 3 (11.11%) Dynamics 365
3 3 (11.11%) GCP
3 3 (11.11%) Microsoft Purview
4 2 (7.41%) Adobe Analytics
4 2 (7.41%) Google Analytics
4 2 (7.41%) Google Tag Manager
5 1 (3.70%) Adobe Creative Cloud
5 1 (3.70%) AWS
5 1 (3.70%) Azure DevOps
5 1 (3.70%) Contentsquare
5 1 (3.70%) Salesforce Commerce Cloud
5 1 (3.70%) SAP Commerce Cloud
5 1 (3.70%) Snowflake
Database & Business Intelligence
1 6 (22.22%) Power BI
2 3 (11.11%) Data Warehouse
2 3 (11.11%) Looker
3 1 (3.70%) BigQuery
3 1 (3.70%) Tableau
Development Applications
1 2 (7.41%) JIRA
2 1 (3.70%) Git
General
1 13 (48.15%) Marketing
1 13 (48.15%) Social Skills
2 11 (40.74%) Finance
3 5 (18.52%) Analytical Skills
4 3 (11.11%) Telecoms
5 1 (3.70%) Legal
5 1 (3.70%) Manufacturing
5 1 (3.70%) Retail
Job Titles
1 7 (25.93%) Architect
2 6 (22.22%) Designer
3 5 (18.52%) Consultant
3 5 (18.52%) Senior
3 5 (18.52%) UX Designer
4 3 (11.11%) Data Architect
4 3 (11.11%) Pega Architect
4 3 (11.11%) Pega Consultant
4 3 (11.11%) Senior Architect
4 3 (11.11%) Senior Consultant
5 2 (7.41%) Business Intelligence Architect
5 2 (7.41%) Content Designer
5 2 (7.41%) Developer
5 2 (7.41%) Dynamics 365 Architect
6 1 (3.70%) E-Commerce Director
6 1 (3.70%) Head of CRM
6 1 (3.70%) Head of Projects
6 1 (3.70%) Lead
6 1 (3.70%) Lead Product Owner
6 1 (3.70%) Microsoft BI Architect
Libraries, Frameworks & Software Standards
1 4 (14.81%) REST
1 4 (14.81%) SOAP
2 1 (3.70%) CSS
2 1 (3.70%) HTML
2 1 (3.70%) Middleware
Miscellaneous
1 5 (18.52%) Onboarding
1 5 (18.52%) Product Ownership
2 3 (11.11%) Marketing Technology
2 3 (11.11%) Taxonomies
3 2 (7.41%) Algorithms
3 2 (7.41%) Mobile App
4 1 (3.70%) Analytical Mindset
4 1 (3.70%) Client/Server
4 1 (3.70%) Data Protection Act
4 1 (3.70%) EMV
4 1 (3.70%) Java Card
Operating Systems
1 1 (3.70%) Android
1 1 (3.70%) Apple iOS
1 1 (3.70%) Unix
Processes & Methodologies
1 12 (44.44%) Agile
1 12 (44.44%) Analytics
1 12 (44.44%) User Experience
2 11 (40.74%) Validation
3 8 (29.63%) Content Management
3 8 (29.63%) CRM
3 8 (29.63%) Customer Engagement
4 7 (25.93%) Data Modelling
4 7 (25.93%) Interaction Design
4 7 (25.93%) Stakeholder Management
4 7 (25.93%) UX Design
5 6 (22.22%) Business Intelligence
5 6 (22.22%) Customer Experience
5 6 (22.22%) Data Integration
6 5 (18.52%) AI
6 5 (18.52%) Roadmaps
6 5 (18.52%) Usability Testing
7 4 (14.81%) Conversion Rate Optimisation
7 4 (14.81%) Customer-Centricity
7 4 (14.81%) Data Science
Programming Languages
1 4 (14.81%) SQL
2 1 (3.70%) Java
2 1 (3.70%) JavaScript
2 1 (3.70%) PL/SQL
2 1 (3.70%) Python
2 1 (3.70%) Shell Script
Qualifications
1 2 (7.41%) Azure Certification
2 1 (3.70%) Computer Science Degree
2 1 (3.70%) Degree
2 1 (3.70%) Microsoft Certification
Quality Assurance & Compliance
1 6 (22.22%) Accessibility
2 5 (18.52%) QA
3 2 (7.41%) GDPR
4 1 (3.70%) Data Quality
4 1 (3.70%) PCI DSS
System Software
1 1 (3.70%) Docker
Systems Management
1 1 (3.70%) Kubernetes
Vendors
1 7 (25.93%) Microsoft
2 6 (22.22%) Hopewiser
3 4 (14.81%) Adobe
3 4 (14.81%) Salesforce
4 3 (11.11%) Google
4 3 (11.11%) Pega
5 2 (7.41%) Optimizely
5 2 (7.41%) Salesforce Marketing Cloud
6 1 (3.70%) Amplitude
6 1 (3.70%) Hotjar
6 1 (3.70%) Oracle
6 1 (3.70%) SAP
6 1 (3.70%) Zoho