Visual Website Optimizer (VWO)
UK
The table below provides summary statistics and contractor rates for jobs requiring Visual Website Optimizer skills. It covers vacancies from the 6 months leading up to 31 August 2025, with comparisons to the same periods in the previous two years.
| 6 months to 31 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 561 | 572 | - |
| Rank change year-on-year | +11 | - | - |
| Contract jobs citing Visual Website Optimizer | 3 | 1 | 0 |
| As % of all contract jobs advertised in the UK | 0.009% | 0.003% | - |
| As % of the Development Applications category | 0.060% | 0.020% | - |
| Number of daily rates quoted | 3 | 1 | 0 |
| Median daily rate (50th Percentile) | £371 | £300 | - |
| Median % change year-on-year | +23.67% | - | - |
| UK excluding London median daily rate | - | - | - |
All Development Application Skills
UK
Visual Website Optimizer falls under the Development Applications category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring development application skills.
| Contract vacancies with a requirement for development application skills | 4,992 | 5,053 | 6,890 |
| As % of all contract IT jobs advertised in the UK | 15.15% | 13.09% | 13.63% |
| Number of daily rates quoted | 3,363 | 3,279 | 4,793 |
| 10th Percentile | £325 | £350 | £363 |
| 25th Percentile | £406 | £425 | £450 |
| Median daily rate (50th Percentile) | £500 | £525 | £550 |
| Median % change year-on-year | -4.76% | -4.55% | - |
| 75th Percentile | £600 | £625 | £650 |
| 90th Percentile | £688 | £725 | £750 |
| UK excluding London median daily rate | £475 | £500 | £510 |
| % change year-on-year | -5.00% | -1.96% | +2.00% |
| Number of hourly rates quoted | 115 | 180 | 233 |
| 10th Percentile | £28.65 | £27.80 | £45.94 |
| 25th Percentile | £50.00 | £51.19 | £52.50 |
| Median hourly rate | £65.00 | £65.00 | £65.00 |
| Median % change year-on-year | - | - | +8.33% |
| 75th Percentile | £73.75 | £70.00 | £75.00 |
| 90th Percentile | £86.60 | £71.88 | £90.00 |
| UK excluding London median hourly rate | £65.00 | £65.00 | £65.00 |
| % change year-on-year | - | - | +8.33% |
Visual Website Optimizer
Job Vacancy Trend
Job postings citing Visual Website Optimizer as a proportion of all IT jobs advertised.
Visual Website Optimizer
Daily Rate Trend
Contractor daily rate distribution trend for jobs in the UK citing Visual Website Optimizer.
Visual Website Optimizer
Top 2 Contract Job Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Visual Website Optimizer within the UK over the 6 months to 31 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +27 | 3 | £371 | +23.67% | 16 |
| London | +22 | 3 | £371 | +23.67% | 7 |
Visual Website Optimizer
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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