Period
to 14 October 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 October 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
14 Oct 2019
Same period 2018 Same period 2017
Rank 78 98 70
Rank change year-on-year +20 -28 -5
Contract jobs citing Marketing 1,196 1,253 1,612
As % of all contract IT jobs advertised in London 3.22% 2.74% 3.62%
As % of the General category 7.26% 5.80% 7.30%
Number of daily rates quoted 827 863 1,025
London median daily rate £455 £450 £450
Median daily rate % change year-on-year +1.11% - +5.88%
10th Percentile £250 £251 £241
90th Percentile £675 £625 £610
England median daily rate £450 £450 £425
% change year-on-year - +5.88% +6.25%
Number of hourly rates quoted 25 11 30
London median hourly rate £23.07 £34.50 £27.16
Median hourly rate % change year-on-year -33.14% +27.03% +35.80%
10th Percentile £7.60 £10.50 £15.83
90th Percentile £45.90 £149.75 £43.88
England median hourly rate £24.25 £25.00 £26.75
% change year-on-year -3.00% -6.54% +36.41%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 16,479 21,598 22,073
As % of all contract IT jobs advertised in London 44.38% 47.26% 49.53%
Number of daily rates quoted 11,487 15,348 15,932
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £325 £320 £313
90th Percentile £713 £700 £675
England median daily rate £500 £475 £468
% change year-on-year +5.26% +1.60% +3.89%
Number of hourly rates quoted 199 258 214
London median hourly rate £21.50 £22.38 £22.00
Median hourly rate % change year-on-year -3.93% +1.73% +10.00%
10th Percentile £12.70 £13.18 £13.26
90th Percentile £52.50 £53.85 £47.00
England median hourly rate £22.00 £21.76 £22.62
% change year-on-year +1.10% -3.78% +10.32%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 14 October 2019.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 14 October 2019.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 14 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +11 222 £425 -2.86% 114
West London +4 58 £390 -8.24% 58
South London +37 20 £563 +30.06% 12
East London +15 9 £525 +10.53% 23
North London 0 7 £450 +5.88% 4
Marketing
England

For the 6 months to 14 October 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 372 (31.10%) Agile Software Development
2 311 (26.00%) Finance
3 265 (22.16%) Digital Marketing
4 251 (20.99%) Analytics
5 218 (18.23%) CRM
6 214 (17.89%) Salesforce.com
7 205 (17.14%) JavaScript
8 201 (16.81%) HTML
9 183 (15.30%) CSS
10 169 (14.13%) Business Intelligence
11 162 (13.55%) Adobe
12 147 (12.29%) Telecoms
13 139 (11.62%) Microsoft
14 137 (11.45%) Retail
15 135 (11.29%) SAP
16 129 (10.79%) Programme Management
17 126 (10.54%) Degree
17 126 (10.54%) User Experience
18 123 (10.28%) Public Sector
19 121 (10.12%) Manufacturing
20 118 (9.87%) Electronics
21 117 (9.78%) SQL
21 117 (9.78%) E-Commerce
22 111 (9.28%) Project Management
23 110 (9.20%) Problem-Solving
24 103 (8.61%) Analytical Skills
25 101 (8.44%) Java
25 101 (8.44%) Scrum
26 96 (8.03%) Social Media
27 90 (7.53%) Advertising

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (4.93%) CMS
2 54 (4.52%) Adobe Experience Manager
3 30 (2.51%) Elasticsearch
4 26 (2.17%) Confluence
5 18 (1.51%) SAS
6 16 (1.34%) SharePoint
7 14 (1.17%) WordPress
8 10 (0.84%) Apache
8 10 (0.84%) Apache Spark
9 8 (0.67%) Apache Airflow
10 7 (0.59%) Umbraco
11 6 (0.50%) Skype for Business
12 5 (0.42%) IIS
13 4 (0.33%) Drupal
13 4 (0.33%) EPiServer
13 4 (0.33%) OpenStack
13 4 (0.33%) Tomcat
14 3 (0.25%) BizTalk Server
14 3 (0.25%) SharePoint 2013
15 2 (0.17%) Sitecore CMS
Applications
1 53 (4.43%) Microsoft Excel
2 45 (3.76%) Photoshop
3 33 (2.76%) Sketch
4 32 (2.68%) Adobe Illustrator
5 28 (2.34%) Microsoft Office
6 23 (1.92%) Microsoft PowerPoint
7 22 (1.84%) Adobe Creative Suite
7 22 (1.84%) InVision
8 9 (0.75%) InDesign
9 7 (0.59%) Adobe XD
9 7 (0.59%) MS Visio
9 7 (0.59%) SPSS
10 4 (0.33%) SketchUp
11 3 (0.25%) 3ds Max
11 3 (0.25%) Adobe Premiere
11 3 (0.25%) AutoCAD
11 3 (0.25%) CINEMA 4D
11 3 (0.25%) Microsoft Project
11 3 (0.25%) OmniGraffle
11 3 (0.25%) Stata
Business Applications
1 37 (3.09%) Dynamics CRM
2 31 (2.59%) Adobe Campaign
3 18 (1.51%) Eloqua
4 10 (0.84%) Salesforce.com CRM
5 7 (0.59%) SAP CRM
6 5 (0.42%) NetSuite
7 3 (0.25%) Dynamics AX
7 3 (0.25%) Magento
8 2 (0.17%) Unica
8 2 (0.17%) Workfront
9 1 (0.084%) BusinessWorks
9 1 (0.084%) Infor CRM
9 1 (0.084%) Lawson
9 1 (0.084%) Primavera
9 1 (0.084%) SAP HCM
9 1 (0.084%) SAP S/4HANA
9 1 (0.084%) SAP SD
9 1 (0.084%) Shopify
9 1 (0.084%) Sparx Enterprise Architect
9 1 (0.084%) Sprinklr
Cloud Services
1 61 (5.10%) AWS
2 58 (4.85%) Azure
3 55 (4.60%) Adobe Analytics
4 53 (4.43%) Google Analytics
5 48 (4.01%) Salesforce Service Cloud
6 36 (3.01%) SaaS
7 35 (2.93%) Power Platform
8 30 (2.51%) Office 365
9 21 (1.76%) PaaS
10 20 (1.67%) GCP
11 18 (1.51%) IaaS
12 17 (1.42%) Salesforce Sales Cloud
13 15 (1.25%) GitHub
14 13 (1.09%) Azure Active Directory
15 12 (1.00%) Serverless
16 11 (0.92%) AWS Lambda
17 10 (0.84%) Dynamics 365
18 9 (0.75%) Adobe Creative Cloud
19 7 (0.59%) Cloud Computing
20 6 (0.50%) Amazon S3
Communications & Networking
1 22 (1.84%) Firewall
2 16 (1.34%) Internet
3 12 (1.00%) SMS
4 11 (0.92%) Intranet
4 11 (0.92%) VPN
5 10 (0.84%) DNS
6 8 (0.67%) DHCP
6 8 (0.67%) WAN
7 6 (0.50%) BGP
7 6 (0.50%) Ethernet
7 6 (0.50%) LAN
7 6 (0.50%) Network Security
7 6 (0.50%) OSPF
7 6 (0.50%) Skype
7 6 (0.50%) SSL
8 5 (0.42%) MPLS
8 5 (0.42%) Multicast
8 5 (0.42%) TCP/IP
8 5 (0.42%) Wi-Fi
8 5 (0.42%) Wireless
Database & Business Intelligence
1 37 (3.09%) Big Data
1 37 (3.09%) PostgreSQL
2 36 (3.01%) SQL Server
3 35 (2.93%) Power BI
3 35 (2.93%) Relational Database
4 34 (2.84%) Data Warehouse
5 30 (2.51%) MySQL
6 20 (1.67%) RDBMS
7 18 (1.51%) Data Lake
8 14 (1.17%) Amazon Redshift
9 13 (1.09%) Data Mining
10 10 (0.84%) Hadoop
11 8 (0.67%) Flink
11 8 (0.67%) MongoDB
11 8 (0.67%) SQL Server 2016
12 7 (0.59%) BigQuery
12 7 (0.59%) SQL Server Integration Services
13 6 (0.50%) NoSQL
14 5 (0.42%) Redis
14 5 (0.42%) SQL Server 2008
Development Applications
1 83 (6.94%) Git (software)
2 67 (5.60%) JIRA
3 41 (3.43%) Jenkins
4 19 (1.59%) Axure RP
5 16 (1.34%) Subversion
6 14 (1.17%) TeamCity
7 11 (0.92%) Visual Studio
8 9 (0.75%) Cucumber
8 9 (0.75%) Selenium
8 9 (0.75%) Visual Studio Team System
9 7 (0.59%) JUnit
9 7 (0.59%) Mercurial
9 7 (0.59%) Mockito
10 5 (0.42%) Eclipse
10 5 (0.42%) GitLab
10 5 (0.42%) Maven
10 5 (0.42%) Mocha
10 5 (0.42%) Octopus Deploy
10 5 (0.42%) SonarQube
11 4 (0.33%) gulp
General
1 311 (26.00%) Finance
2 147 (12.29%) Telecoms
3 137 (11.45%) Retail
4 123 (10.28%) Public Sector
5 121 (10.12%) Manufacturing
6 118 (9.87%) Electronics
7 90 (7.53%) Advertising
8 64 (5.35%) Banking
9 36 (3.01%) Publishing
10 25 (2.09%) Legal
11 15 (1.25%) Law
12 14 (1.17%) Games
12 14 (1.17%) Investment Banking
13 9 (0.75%) Brand Awareness
14 8 (0.67%) Automotive
15 7 (0.59%) Pharmaceutical
16 6 (0.50%) Front Office
17 5 (0.42%) Billing
17 5 (0.42%) German Language
17 5 (0.42%) Local Government
Job Titles
1 233 (19.48%) Developer
2 119 (9.95%) Analyst
3 110 (9.20%) Architect
4 109 (9.11%) Consultant
5 87 (7.27%) Project Manager
6 68 (5.69%) Designer
7 51 (4.26%) Marketing Manager
8 48 (4.01%) Business Analyst
9 44 (3.68%) Salesforce Developer
10 41 (3.43%) Solutions Architect
11 37 (3.09%) Administrator
11 37 (3.09%) UX Designer
12 36 (3.01%) Data Scientist
13 31 (2.59%) Senior Developer
14 29 (2.42%) Marketing Consultant
15 27 (2.26%) Java Developer
15 27 (2.26%) React Developer
16 26 (2.17%) Salesforce Administrator
17 25 (2.09%) CRM Manager
17 25 (2.09%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 201 (16.81%) HTML
2 183 (15.30%) CSS
3 53 (4.43%) jQuery
3 53 (4.43%) REST
4 52 (4.35%) Node.js
5 48 (4.01%) XML
6 45 (3.76%) React
7 43 (3.60%) SOAP
8 42 (3.51%) .NET
8 42 (3.51%) Web Services
9 40 (3.34%) AngularJS
10 39 (3.26%) HTML5
11 32 (2.68%) Visualforce
12 29 (2.42%) CSS3
13 25 (2.09%) JSON
14 23 (1.92%) Kafka
14 23 (1.92%) Twitter Bootstrap
15 21 (1.76%) Sass
16 20 (1.67%) LESS
16 20 (1.67%) OAuth
Miscellaneous
1 126 (10.54%) User Experience
2 103 (8.61%) Analytical Skills
3 96 (8.03%) Social Media
4 32 (2.68%) Marketing Technology
4 32 (2.68%) Self-Motivation
5 31 (2.59%) Algorithms
6 26 (2.17%) Management Information System
6 26 (2.17%) Mobile App
7 22 (1.84%) Virtual Team
8 20 (1.67%) Greenfield Project
9 14 (1.17%) Digital Media
10 13 (1.09%) Public Cloud
11 12 (1.00%) Data Centre
12 10 (0.84%) Blog
12 10 (0.84%) Enterprise Software
13 9 (0.75%) Clustering
14 8 (0.67%) Graphic Design
14 8 (0.67%) Photography
15 7 (0.59%) Animation
16 6 (0.50%) FMCG
Operating Systems
1 45 (3.76%) Windows
2 36 (3.01%) Linux
3 31 (2.59%) Windows 10
4 20 (1.67%) Apple iOS
5 19 (1.59%) Android
6 6 (0.50%) Red Hat Enterprise Linux
7 4 (0.33%) Unix
7 4 (0.33%) Windows 7
7 4 (0.33%) Windows Mobile
8 3 (0.25%) Windows Server 2012
9 2 (0.17%) VMS
9 2 (0.17%) Windows Server
Processes & Methodologies
1 372 (31.10%) Agile Software Development
2 265 (22.16%) Digital Marketing
3 251 (20.99%) Analytics
4 218 (18.23%) CRM
5 169 (14.13%) Business Intelligence
6 129 (10.79%) Programme Management
7 117 (9.78%) E-Commerce
8 111 (9.28%) Project Management
9 110 (9.20%) Problem-Solving
10 101 (8.44%) Scrum
11 90 (7.53%) Data Science
12 86 (7.19%) Stakeholder Management
13 83 (6.94%) DevOps
14 73 (6.10%) TDD
15 65 (5.43%) Software Engineering
16 62 (5.18%) Data Management
16 62 (5.18%) Web Development
17 59 (4.93%) Computer Science
18 57 (4.77%) Migration
19 56 (4.68%) Front End Development
Programming Languages
1 205 (17.14%) JavaScript
2 117 (9.78%) SQL
3 101 (8.44%) Java
4 89 (7.44%) Python
5 49 (4.10%) C#
6 46 (3.85%) Apex Code
7 32 (2.68%) PHP
8 28 (2.34%) R
9 23 (1.92%) Java 8
10 19 (1.59%) ES6
11 18 (1.51%) Bash Shell
11 18 (1.51%) C
12 12 (1.00%) PowerShell
12 12 (1.00%) TypeScript
13 10 (0.84%) SOQL
14 8 (0.67%) Scala
15 7 (0.59%) Kotlin
15 7 (0.59%) T-SQL
16 6 (0.50%) MATLAB
16 6 (0.50%) Ruby
Qualifications
1 126 (10.54%) Degree
2 44 (3.68%) Security Cleared
3 36 (3.01%) SC Cleared
4 20 (1.67%) Computer Science Degree
5 11 (0.92%) Cisco Certification
6 9 (0.75%) Master's Degree
7 8 (0.67%) PMI Certification
8 7 (0.59%) CCNA
9 6 (0.50%) CCIE
10 5 (0.42%) PhD
11 4 (0.33%) JNCIE
11 4 (0.33%) MBA
11 4 (0.33%) PMP
11 4 (0.33%) TOGAF Certification
12 3 (0.25%) MCP
13 2 (0.17%) APMG
13 2 (0.17%) BC Cleared
13 2 (0.17%) CCNP
13 2 (0.17%) CEH
13 2 (0.17%) Six Sigma Master Black Belt
Quality Assurance & Compliance
1 48 (4.01%) QA
2 23 (1.92%) GDPR
3 19 (1.59%) Data Quality
4 17 (1.42%) PMO
5 8 (0.67%) WCAG
6 4 (0.33%) SLA
7 2 (0.17%) JSP 440
7 2 (0.17%) RMADS
8 1 (0.084%) Actionable Recommendations
8 1 (0.084%) GxP
8 1 (0.084%) ISO/IEC 27001
8 1 (0.084%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.084%) Sarbanes-Oxley
System Software
1 36 (3.01%) Docker
2 19 (1.59%) Active Directory
3 6 (0.50%) Virtual Machines
4 2 (0.17%) Firmware
4 2 (0.17%) VMware ESXi
4 2 (0.17%) VMware Infrastructure
4 2 (0.17%) VMware Workstation
4 2 (0.17%) vSphere
5 1 (0.084%) ISA Server
5 1 (0.084%) Microsoft App-V
5 1 (0.084%) Terminal Services
5 1 (0.084%) Virtual Desktop
5 1 (0.084%) XenApp
5 1 (0.084%) XenDesktop
Systems Management
1 25 (2.09%) Kubernetes
2 22 (1.84%) Terraform
3 18 (1.51%) SCCM
4 14 (1.17%) Microsoft Intune
5 13 (1.09%) AirWatch
5 13 (1.09%) Puppet
6 12 (1.00%) Ansible
6 12 (1.00%) Single Sign-On
7 6 (0.50%) Systems Management Server (SMS)
8 2 (0.17%) Kibana
8 2 (0.17%) Opscode Chef
8 2 (0.17%) Salt
8 2 (0.17%) vCenter Server
9 1 (0.084%) Consul
9 1 (0.084%) Iperf
9 1 (0.084%) Microsoft Data Protection Manager
9 1 (0.084%) MOM
9 1 (0.084%) SCOM
9 1 (0.084%) SCVMM
9 1 (0.084%) Stealthwatch
Vendors
1 214 (17.89%) Salesforce.com
2 162 (13.55%) Adobe
3 139 (11.62%) Microsoft
4 135 (11.29%) SAP
5 77 (6.44%) Google
6 71 (5.94%) Salesforce Marketing Cloud
7 36 (3.01%) Tableau
8 31 (2.59%) Pardot
9 19 (1.59%) Marketo
9 19 (1.59%) Tealium
10 16 (1.34%) Oracle
11 14 (1.17%) Demandware
11 14 (1.17%) Facebook
12 11 (0.92%) Twitter
13 10 (0.84%) HubSpot
14 8 (0.67%) Cisco
14 8 (0.67%) Ensighten
14 8 (0.67%) Optimizely
15 7 (0.59%) Splunk
16 6 (0.50%) Alteryx