Period
to 21 February 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
21 Feb 2018
Same period 2017 Same period 2016
Rank 72 69 73
Rank change year-on-year -3 +4 +11
Contract jobs citing Marketing 1,585 1,462 1,365
As % of all contract IT jobs advertised in London 3.38% 3.54% 3.12%
As % of the General category 7.45% 8.08% 6.77%
Number of daily rates quoted 1,045 990 963
London median daily rate £438 £450 £390
Median daily rate % change year-on-year -2.78% +15.38% +4.00%
10th Percentile £225 £250 £213
90th Percentile £625 £638 £585
England median daily rate £421 £413 £380
% change year-on-year +2.12% +8.55% +1.33%
Number of hourly rates quoted 36 25 34
London median hourly rate £27.00 £24.41 £25.50
Median hourly rate % change year-on-year +10.61% -4.27% -
10th Percentile £16.38 £13.50 £17.35
90th Percentile £46.30 £50.08 £52.50
England median hourly rate £30.50 £22.48 £23.34
% change year-on-year +35.71% -3.71% +6.09%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21,271 18,095 20,175
As % of all contract IT jobs advertised in London 45.31% 43.79% 46.08%
Number of daily rates quoted 15,373 12,902 14,227
London median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £313 £308 £290
90th Percentile £700 £675 £675
England median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +2.94%
Number of hourly rates quoted 223 195 224
London median hourly rate £22.02 £24.41 £22.50
Median hourly rate % change year-on-year -9.81% +8.49% +12.50%
10th Percentile £13.55 £11.28 £10.75
90th Percentile £48.45 £64.00 £52.50
England median hourly rate £25.00 £25.00 £26.25
% change year-on-year - -4.76% +15.69%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 21 February 2018.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 21 February 2018.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 21 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +17 309 £450 +12.50% 137
West London -15 106 £381 -4.69% 147
East London -5 36 £513 -2.38% 33
South London -29 29 £481 +1.32% 23
North London -8 3 £425 -22.73% 9
Marketing
England

For the 6 months to 21 February 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 467 (29.46%) Finance
2 413 (26.06%) Agile Software Development
3 365 (23.03%) Digital Marketing
4 315 (19.87%) Analytics
5 265 (16.72%) Business Intelligence
6 219 (13.82%) HTML
7 210 (13.25%) CRM
8 209 (13.19%) CSS
9 203 (12.81%) Telecoms
10 201 (12.68%) Adobe
11 200 (12.62%) Salesforce.com
12 199 (12.56%) JavaScript
13 188 (11.86%) Project Management
14 186 (11.74%) SQL
15 183 (11.55%) Degree
16 178 (11.23%) Analytical Skills
17 174 (10.98%) Stakeholder Management
18 168 (10.60%) SAP
19 156 (9.84%) E-Commerce
20 155 (9.78%) Manufacturing
21 152 (9.59%) Programme Management
22 151 (9.53%) Electronics
23 148 (9.34%) Retail
24 147 (9.27%) Java
25 139 (8.77%) User Experience
26 138 (8.71%) Scrum
27 137 (8.64%) Advertising
28 135 (8.52%) CMS
29 133 (8.39%) Microsoft
30 123 (7.76%) Social Media

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 135 (8.52%) CMS
2 68 (4.29%) Adobe Experience Manager
3 40 (2.52%) SAS
4 35 (2.21%) SharePoint
5 33 (2.08%) Apache
5 33 (2.08%) Apache Spark
6 22 (1.39%) WordPress
7 21 (1.32%) Drupal
7 21 (1.32%) Elasticsearch
8 10 (0.63%) Apache Pig
8 10 (0.63%) Confluence
9 9 (0.57%) Sitecore CMS
9 9 (0.57%) Umbraco
10 8 (0.50%) Apache Solr
11 7 (0.44%) Mule
11 7 (0.44%) Mule ESB
12 6 (0.38%) IIS
13 5 (0.32%) Kentico
13 5 (0.32%) nginx
13 5 (0.32%) WebSphere
Applications
1 112 (7.07%) Microsoft Excel
2 80 (5.05%) Microsoft PowerPoint
3 55 (3.47%) Photoshop
4 43 (2.71%) Microsoft Office
5 33 (2.08%) Adobe Illustrator
6 28 (1.77%) Microsoft Project
7 18 (1.14%) MS Visio
8 14 (0.88%) Adobe Creative Suite
9 12 (0.76%) InDesign
10 11 (0.69%) InVision
10 11 (0.69%) SPSS
11 5 (0.32%) Spreadsheet
11 5 (0.32%) Stata
12 3 (0.19%) Acrobat
12 3 (0.19%) Adobe After Effects
12 3 (0.19%) Adobe Premiere
13 2 (0.13%) Chatbot
13 2 (0.13%) EViews
14 1 (0.063%) HipChat
14 1 (0.063%) UXPin
Business Applications
1 31 (1.96%) Adobe Campaign
2 24 (1.51%) Dynamics CRM
3 19 (1.20%) Eloqua
4 17 (1.07%) Magento
5 15 (0.95%) Salesforce.com CRM
6 9 (0.57%) NetSuite
6 9 (0.57%) Social Studio
7 8 (0.50%) WebTrends
8 7 (0.44%) Dynamics AX
9 6 (0.38%) Unica
10 5 (0.32%) OpenText VIM for SAP
10 5 (0.32%) Radian6
11 4 (0.25%) Payment Gateway
11 4 (0.25%) SAP ERP
11 4 (0.25%) Unit4 Business World
12 3 (0.19%) Dynamics NAV
12 3 (0.19%) SAP Hybris
12 3 (0.19%) SAP Oil and Gas
13 2 (0.13%) Infor CRM
13 2 (0.13%) Workfront
Cloud Services
1 107 (6.75%) Amazon AWS
2 85 (5.36%) Google Analytics
3 54 (3.41%) Microsoft Azure
4 53 (3.34%) SaaS
5 35 (2.21%) Adobe Analytics
6 31 (1.96%) Salesforce Service Cloud
7 23 (1.45%) Office 365
8 19 (1.20%) Amazon S3
9 18 (1.14%) Amazon EC2
10 16 (1.01%) AdWords
10 16 (1.01%) PaaS
11 15 (0.95%) Salesforce Sales Cloud
12 13 (0.82%) Dynamics 365
12 13 (0.82%) GitHub
12 13 (0.82%) Google Cloud Platform
13 12 (0.76%) Serverless
14 10 (0.63%) Amazon ELB
14 10 (0.63%) Force.com
15 9 (0.57%) Adobe Creative Cloud
15 9 (0.57%) AWS Lambda
Communications & Networking
1 31 (1.96%) Internet
2 22 (1.39%) Intranet
3 17 (1.07%) SMS
4 12 (0.76%) HTTP
5 11 (0.69%) TCP/IP
6 8 (0.50%) Broadband
7 7 (0.44%) DNS
8 6 (0.38%) Firewall
8 6 (0.38%) FTP
9 4 (0.25%) Network Security
9 4 (0.25%) SSL
10 3 (0.19%) LAN
10 3 (0.19%) SMTP
10 3 (0.19%) WAN
10 3 (0.19%) Wireless
11 2 (0.13%) CTI
11 2 (0.13%) Intrusion Detection
11 2 (0.13%) SAN
11 2 (0.13%) Wi-Fi
11 2 (0.13%) WLAN
Database & Business Intelligence
1 75 (4.73%) Big Data
2 62 (3.91%) Data Warehouse
3 60 (3.79%) SQL Server
4 58 (3.66%) Hadoop
4 58 (3.66%) MySQL
5 51 (3.22%) NoSQL
6 40 (2.52%) Power BI
7 35 (2.21%) Relational Database
8 33 (2.08%) MongoDB
9 30 (1.89%) PostgreSQL
10 21 (1.32%) SQL Server Integration Services
11 20 (1.26%) SQL Server Reporting Services
12 19 (1.20%) Data Mining
13 18 (1.14%) SQL Server Analysis Services
14 17 (1.07%) Amazon Redshift
14 17 (1.07%) Apache Hive
14 17 (1.07%) QlikView
15 16 (1.01%) HBase
16 13 (0.82%) RDBMS
17 10 (0.63%) BusinessObjects
Development Applications
1 90 (5.68%) Git (software)
2 39 (2.46%) Jenkins
3 31 (1.96%) JIRA
4 25 (1.58%) JUnit
5 16 (1.01%) Mockito
6 14 (0.88%) gulp
6 14 (0.88%) Visual Studio
7 13 (0.82%) Mercurial
8 11 (0.69%) webpack
9 10 (0.63%) Grunt
9 10 (0.63%) Subversion
9 10 (0.63%) Vagrant
10 9 (0.57%) Artifactory
10 9 (0.57%) Bitbucket
10 9 (0.57%) Protractor
10 9 (0.57%) Selenium
10 9 (0.57%) Visual Studio Team System
11 8 (0.50%) Mocha
11 8 (0.50%) Sonatype Nexus
12 7 (0.44%) Axure RP
General
1 467 (29.46%) Finance
2 203 (12.81%) Telecoms
3 155 (9.78%) Manufacturing
4 151 (9.53%) Electronics
5 148 (9.34%) Retail
6 137 (8.64%) Advertising
7 78 (4.92%) Banking
8 58 (3.66%) Legal
9 42 (2.65%) Publishing
10 31 (1.96%) Games
11 23 (1.45%) Automotive
12 20 (1.26%) Digital Economy
12 20 (1.26%) Law
13 15 (0.95%) German Language
14 13 (0.82%) Billing
14 13 (0.82%) Investment Banking
15 11 (0.69%) Italian Language
16 9 (0.57%) Japanese Language
17 8 (0.50%) Pharmaceutical
17 8 (0.50%) Retail Banking
Job Titles
1 300 (18.93%) Developer
2 220 (13.88%) Analyst
3 151 (9.53%) Project Manager
4 125 (7.89%) Consultant
5 112 (7.07%) Architect
6 107 (6.75%) Business Analyst
7 79 (4.98%) Marketing Manager
8 65 (4.10%) Designer
9 51 (3.22%) Data Analyst
10 42 (2.65%) Front End Developer (Client-Side Developer)
11 40 (2.52%) Senior Manager
12 35 (2.21%) Digital Project Manager
13 33 (2.08%) Java Developer
14 32 (2.02%) Salesforce Analyst
14 32 (2.02%) Solutions Architect
15 30 (1.89%) PHP Developer
15 30 (1.89%) Product Manager
16 28 (1.77%) .NET Developer
16 28 (1.77%) Data Scientist
16 28 (1.77%) HTML Developer
Libraries, Frameworks & Software Standards
1 219 (13.82%) HTML
2 209 (13.19%) CSS
3 95 (5.99%) HTML5
4 72 (4.54%) jQuery
5 70 (4.42%) CSS3
6 61 (3.85%) .NET
7 50 (3.15%) Web Services
8 49 (3.09%) AngularJS
9 46 (2.90%) XML
10 43 (2.71%) React
11 39 (2.46%) Sass
12 35 (2.21%) Node.js
13 34 (2.15%) RESTful
14 28 (1.77%) SOAP
15 26 (1.64%) JSON
16 25 (1.58%) REST
17 20 (1.26%) ASP.NET
18 19 (1.20%) Kafka
19 18 (1.14%) Middleware
20 17 (1.07%) Spring
Miscellaneous
1 178 (11.23%) Analytical Skills
2 139 (8.77%) User Experience
3 123 (7.76%) Social Media
4 76 (4.79%) Computer Science
5 69 (4.35%) Mobile App
6 42 (2.65%) Algorithms
7 37 (2.33%) FMCG
8 35 (2.21%) Virtual Team
9 32 (2.02%) Fintech
10 29 (1.83%) Greenfield Project
11 22 (1.39%) Data Structures
11 22 (1.39%) Digital Media
11 22 (1.39%) Management Information System
12 21 (1.32%) Blog
13 17 (1.07%) Marketing Technology
14 13 (0.82%) Graphic Design
14 13 (0.82%) NHS
14 13 (0.82%) Over-the-Top Content
15 12 (0.76%) Media Streaming
16 9 (0.57%) Data Protection Act
Operating Systems
1 49 (3.09%) Linux
2 12 (0.76%) Windows
3 11 (0.69%) Android
3 11 (0.69%) Apple iOS
3 11 (0.69%) Unix
4 5 (0.32%) Windows Server
5 2 (0.13%) Ubuntu
5 2 (0.13%) Windows Server 2012
6 1 (0.063%) CentOS
6 1 (0.063%) CoreOS
6 1 (0.063%) DC/OS
6 1 (0.063%) Fedora
6 1 (0.063%) Mac OS X
6 1 (0.063%) MVS
6 1 (0.063%) Red Hat Enterprise Linux
Processes & Methodologies
1 413 (26.06%) Agile Software Development
2 365 (23.03%) Digital Marketing
3 315 (19.87%) Analytics
4 265 (16.72%) Business Intelligence
5 210 (13.25%) CRM
6 188 (11.86%) Project Management
7 174 (10.98%) Stakeholder Management
8 156 (9.84%) E-Commerce
9 152 (9.59%) Programme Management
10 138 (8.71%) Scrum
11 87 (5.49%) Content Management
12 83 (5.24%) Web Development
13 78 (4.92%) Front End Development
13 78 (4.92%) TDD
14 76 (4.79%) DevOps
15 75 (4.73%) SEO
16 67 (4.23%) Migration
17 65 (4.10%) B2B
18 63 (3.97%) Product Management
18 63 (3.97%) Visualisation
Programming Languages
1 199 (12.56%) JavaScript
2 186 (11.74%) SQL
3 147 (9.27%) Java
4 102 (6.44%) Python
5 65 (4.10%) PHP
6 46 (2.90%) C#
7 38 (2.40%) R
8 30 (1.89%) Scala
9 26 (1.64%) C
10 23 (1.45%) ES6
11 19 (1.20%) Ruby
12 18 (1.14%) VBA
13 15 (0.95%) Apex Code
13 15 (0.95%) T-SQL
14 10 (0.63%) PowerShell
14 10 (0.63%) TypeScript
15 9 (0.57%) Perl
16 8 (0.50%) C++
16 8 (0.50%) VB.NET
17 6 (0.38%) MUMPS
Qualifications
1 183 (11.55%) Degree
2 73 (4.61%) Security Cleared
3 54 (3.41%) SC Cleared
4 18 (1.14%) Computer Science Degree
5 15 (0.95%) Master's Degree
6 10 (0.63%) DV Cleared
7 9 (0.57%) CTC Cleared
7 9 (0.57%) PhD
8 5 (0.32%) AWS Certification
8 5 (0.32%) BPSS Clearance
8 5 (0.32%) ISEB
8 5 (0.32%) MBA
8 5 (0.32%) Numerate Degree
8 5 (0.32%) PMI Certification
9 4 (0.25%) CISSP
9 4 (0.25%) CREST Certified
9 4 (0.25%) PMP
10 3 (0.19%) CCSP
10 3 (0.19%) Cisco Certification
11 2 (0.13%) Postgraduate
Quality Assurance & Compliance
1 76 (4.79%) QA
2 61 (3.85%) GDPR
3 23 (1.45%) Data Quality
4 10 (0.63%) PMO
5 9 (0.57%) ISO/IEC 27001
6 5 (0.32%) MiFID
7 4 (0.25%) Disclosure Scotland
7 4 (0.25%) GCP
8 3 (0.19%) SLA
8 3 (0.19%) WCAG
9 2 (0.13%) Actionable Recommendations
9 2 (0.13%) Cyber Essentials
9 2 (0.13%) EMIR
9 2 (0.13%) ISO 9001
9 2 (0.13%) PCI DSS
9 2 (0.13%) Solvency II
10 1 (0.063%) Cyber Essentials PLUS
10 1 (0.063%) FINRA
10 1 (0.063%) Government Security Classifications
10 1 (0.063%) NIST 800
System Software
1 36 (2.27%) Docker
2 11 (0.69%) Apache Flume
3 9 (0.57%) Active Directory
4 5 (0.32%) VMware Infrastructure
5 3 (0.19%) Apache ZooKeeper
5 3 (0.19%) HDFS
6 2 (0.13%) Oracle Clusterware
6 2 (0.13%) Oracle RAC
7 1 (0.063%) Firmware
7 1 (0.063%) Virtual Machines
7 1 (0.063%) vSphere
7 1 (0.063%) Xen
Systems Management
1 25 (1.58%) Puppet
2 20 (1.26%) Terraform
3 14 (0.88%) Ansible
4 13 (0.82%) Kubernetes
5 9 (0.57%) logstash
6 8 (0.50%) Kibana
7 6 (0.38%) Nagios
7 6 (0.38%) Opscode Chef
7 6 (0.38%) Systems Management Server (SMS)
7 6 (0.38%) ZABBIX
8 5 (0.32%) Oozie
9 4 (0.25%) Uchiwa
10 3 (0.19%) HAProxy
10 3 (0.19%) HP Quality Center
10 3 (0.19%) Nessus
10 3 (0.19%) TeamSite
11 2 (0.13%) Data Guard
11 2 (0.13%) Grafana
11 2 (0.13%) Oracle RMAN
11 2 (0.13%) Pingdom
Vendors
1 201 (12.68%) Adobe
2 200 (12.62%) Salesforce.com
3 168 (10.60%) SAP
4 133 (8.39%) Microsoft
5 110 (6.94%) Google
6 102 (6.44%) Salesforce Marketing Cloud
7 61 (3.85%) Tableau
8 29 (1.83%) Oracle
9 21 (1.32%) Facebook
10 18 (1.14%) Sitecore
11 17 (1.07%) hybris
11 17 (1.07%) Pega
12 13 (0.82%) IBM
13 12 (0.76%) Talend
14 10 (0.63%) Cisco
14 10 (0.63%) Cognos
14 10 (0.63%) Marketo
14 10 (0.63%) Pardot
14 10 (0.63%) Twitter
15 9 (0.57%) Genesys