Period
to 15 October 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 94 70 65
Rank change year-on-year -24 -5 +12
Contract jobs citing Marketing 1,268 1,612 1,589
As % of all contract IT jobs advertised in London 2.75% 3.62% 3.58%
As % of the General category 6.16% 7.79% 8.27%
Number of daily rates quoted 875 1,025 1,129
London median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +13.33%
10th Percentile £256 £241 £227
90th Percentile £625 £610 £630
England median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% +6.67%
Number of hourly rates quoted 11 30 49
London median hourly rate £34.50 £27.16 £20.00
Median hourly rate % change year-on-year +27.03% +35.80% -5.50%
10th Percentile £10.50 £15.83 £10.00
90th Percentile £149.75 £43.88 £39.00
England median hourly rate £25.00 £26.75 £19.61
% change year-on-year -6.54% +36.41% -8.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,597 20,704 19,203
As % of all contract IT jobs advertised in London 44.64% 46.45% 43.24%
Number of daily rates quoted 14,714 14,983 13,888
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% -
10th Percentile £325 £313 £300
90th Percentile £700 £675 £675
England median daily rate £485 £475 £450
% change year-on-year +2.11% +5.56% +4.65%
Number of hourly rates quoted 215 178 203
London median hourly rate £20.50 £22.25 £20.00
Median hourly rate % change year-on-year -7.87% +11.25% -7.92%
10th Percentile £13.00 £13.17 £10.80
90th Percentile £56.10 £47.50 £56.74
England median hourly rate £23.50 £26.47 £23.59
% change year-on-year -11.22% +12.21% +3.33%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 15 October 2018.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 15 October 2018.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -13 241 £438 +3.24% 163
West London -32 91 £425 +6.25% 111
South London -10 32 £433 -15.61% 10
East London -44 14 £475 - 41
North London +4 9 £425 -20.93% 9
Marketing
England

For the 6 months to 15 October 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 346 (27.29%) Agile Software Development
2 319 (25.16%) Digital Marketing
3 310 (24.45%) Finance
4 277 (21.85%) Analytics
5 203 (16.01%) SQL
6 184 (14.51%) Business Intelligence
7 179 (14.12%) Project Management
8 174 (13.72%) CRM
9 173 (13.64%) User Experience
10 160 (12.62%) Analytical Skills
11 158 (12.46%) Adobe
12 155 (12.22%) HTML
13 152 (11.99%) JavaScript
14 142 (11.20%) Telecoms
15 140 (11.04%) E-Commerce
16 134 (10.57%) Salesforce.com
16 134 (10.57%) Degree
17 133 (10.49%) Programme Management
18 130 (10.25%) SAP
19 123 (9.70%) CSS
20 122 (9.62%) Google
21 115 (9.07%) Manufacturing
22 113 (8.91%) Electronics
22 113 (8.91%) Scrum
23 110 (8.68%) Stakeholder Management
23 110 (8.68%) Python
24 109 (8.60%) Microsoft
25 107 (8.44%) Advertising
26 105 (8.28%) Retail
27 95 (7.49%) Amazon AWS

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 70 (5.52%) CMS
2 44 (3.47%) Adobe Experience Manager
3 36 (2.84%) Elasticsearch
4 24 (1.89%) SAS
5 20 (1.58%) Apache Spark
6 19 (1.50%) Confluence
7 17 (1.34%) WordPress
8 16 (1.26%) SharePoint
9 8 (0.63%) Drupal
9 8 (0.63%) Sitecore CMS
9 8 (0.63%) Umbraco
10 6 (0.47%) Apache Airflow
11 5 (0.39%) MS Exchange
12 4 (0.32%) Apache
12 4 (0.32%) Apache Solr
12 4 (0.32%) Exchange Server 2010
12 4 (0.32%) Exchange Server 2013
12 4 (0.32%) Jupyter
13 3 (0.24%) Apache Pig
13 3 (0.24%) Marvel
Applications
1 53 (4.18%) Microsoft Excel
2 36 (2.84%) Microsoft PowerPoint
3 31 (2.44%) Microsoft Office
4 28 (2.21%) Photoshop
5 23 (1.81%) InVision
6 18 (1.42%) Adobe Creative Suite
7 16 (1.26%) Adobe Illustrator
8 11 (0.87%) Microsoft Project
9 10 (0.79%) SPSS
10 7 (0.55%) InDesign
11 6 (0.47%) MS Visio
12 4 (0.32%) Adobe After Effects
12 4 (0.32%) AutoCAD
12 4 (0.32%) Stata
13 3 (0.24%) Acrobat
13 3 (0.24%) FreeHand
13 3 (0.24%) OmniGraffle
13 3 (0.24%) Spreadsheet
14 2 (0.16%) Adobe Premiere
14 2 (0.16%) UserZoom
Business Applications
1 22 (1.74%) Adobe Campaign
2 21 (1.66%) Eloqua
3 13 (1.03%) Dynamics CRM
3 13 (1.03%) Salesforce.com CRM
4 11 (0.87%) Unica
5 9 (0.71%) Magento
6 8 (0.63%) FastStats
7 7 (0.55%) SAP Hybris
8 4 (0.32%) Dynamics NAV
9 3 (0.24%) SAP MM
9 3 (0.24%) SAP Oil and Gas
9 3 (0.24%) SAP R/3
9 3 (0.24%) Shopify
10 2 (0.16%) Dynamics AX
10 2 (0.16%) Payment Gateway
10 2 (0.16%) SAP S/4HANA
10 2 (0.16%) Sprinklr
11 1 (0.079%) BigMachines
11 1 (0.079%) Raiser's Edge
11 1 (0.079%) Social Studio
Cloud Services
1 95 (7.49%) Amazon AWS
2 71 (5.60%) Google Analytics
3 36 (2.84%) Microsoft Azure
4 31 (2.44%) Adobe Analytics
5 28 (2.21%) Google Cloud Platform
5 28 (2.21%) Salesforce Service Cloud
6 24 (1.89%) Amazon S3
6 24 (1.89%) Google Tag Manager
7 20 (1.58%) SaaS
8 17 (1.34%) Amazon EC2
9 16 (1.26%) GitHub
9 16 (1.26%) Office 365
10 15 (1.18%) AdWords
11 14 (1.10%) Amazon ELB
11 14 (1.10%) Serverless
12 10 (0.79%) G Suite
12 10 (0.79%) PaaS
13 8 (0.63%) Adobe Creative Cloud
13 8 (0.63%) Trello
14 6 (0.47%) npm
Communications & Networking
1 13 (1.03%) HTTP
2 12 (0.95%) Firewall
3 10 (0.79%) Internet
4 9 (0.71%) SMS
5 6 (0.47%) Intranet
5 6 (0.47%) TCP/IP
6 5 (0.39%) DNS
6 5 (0.39%) SMTP
6 5 (0.39%) SSL
6 5 (0.39%) WAN
7 3 (0.24%) DHCP
7 3 (0.24%) GoToMeeting
7 3 (0.24%) LAN
7 3 (0.24%) NetScaler
7 3 (0.24%) VPN
7 3 (0.24%) Wireless
8 2 (0.16%) MVNO
8 2 (0.16%) Skype
8 2 (0.16%) Telepresence
8 2 (0.16%) WebEx
Database & Business Intelligence
1 53 (4.18%) MySQL
2 51 (4.02%) Big Data
2 51 (4.02%) SQL Server
3 43 (3.39%) Power BI
4 42 (3.31%) Data Warehouse
5 25 (1.97%) NoSQL
5 25 (1.97%) Relational Database
6 24 (1.89%) MongoDB
7 23 (1.81%) PostgreSQL
8 21 (1.66%) SQL Server Integration Services
9 20 (1.58%) Amazon Redshift
10 18 (1.42%) BigQuery
10 18 (1.42%) Hadoop
11 12 (0.95%) Apache Hive
12 10 (0.79%) Amazon Athena
12 10 (0.79%) SQL Server 2008
13 9 (0.71%) Apache Cassandra
13 9 (0.71%) InfluxDB
13 9 (0.71%) RDBMS
13 9 (0.71%) SAP HANA
Development Applications
1 54 (4.26%) Git (software)
2 53 (4.18%) JIRA
3 47 (3.71%) Jenkins
4 17 (1.34%) Artifactory
4 17 (1.34%) Axure RP
5 15 (1.18%) Sonatype Nexus
6 12 (0.95%) Bitbucket
7 11 (0.87%) Selenium
8 10 (0.79%) Eclipse
9 8 (0.63%) Dreamweaver
9 8 (0.63%) Visual Studio Team System
10 7 (0.55%) Cucumber
10 7 (0.55%) JUnit
10 7 (0.55%) Team Foundation Server
10 7 (0.55%) TeamCity
10 7 (0.55%) Visual Studio
11 6 (0.47%) GitLab
11 6 (0.47%) Grunt
11 6 (0.47%) gulp
12 5 (0.39%) Maven
General
1 310 (24.45%) Finance
2 142 (11.20%) Telecoms
3 115 (9.07%) Manufacturing
4 113 (8.91%) Electronics
5 107 (8.44%) Advertising
6 105 (8.28%) Retail
7 69 (5.44%) Banking
8 58 (4.57%) Legal
9 37 (2.92%) Publishing
10 23 (1.81%) Games
11 20 (1.58%) French Language
12 18 (1.42%) Digital Economy
13 16 (1.26%) Law
14 15 (1.18%) Front Office
15 14 (1.10%) German Language
16 13 (1.03%) Back Office
17 9 (0.71%) Dutch Language
18 8 (0.63%) Brand Awareness
18 8 (0.63%) Financial Institution
18 8 (0.63%) Spanish Language
Job Titles
1 219 (17.27%) Analyst
2 203 (16.01%) Developer
3 104 (8.20%) Project Manager
4 87 (6.86%) Business Analyst
5 81 (6.39%) Consultant
6 71 (5.60%) Marketing Manager
7 69 (5.44%) Designer
8 56 (4.42%) Data Analyst
9 46 (3.63%) Architect
10 42 (3.31%) Marketing Analyst
10 42 (3.31%) Senior Manager
11 41 (3.23%) Product Manager
12 37 (2.92%) Digital Project Manager
13 34 (2.68%) DevOps Engineer
14 32 (2.52%) Digital Analyst
15 31 (2.44%) UX Designer
16 30 (2.37%) Senior Developer
17 25 (1.97%) Front End Developer (Client-Side Developer)
17 25 (1.97%) Marketing Consultant
17 25 (1.97%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 155 (12.22%) HTML
2 123 (9.70%) CSS
3 55 (4.34%) HTML5
4 40 (3.15%) Node.js
5 39 (3.08%) Web Services
6 38 (3.00%) .NET
6 38 (3.00%) CSS3
7 30 (2.37%) REST
8 28 (2.21%) React
9 26 (2.05%) Kafka
10 25 (1.97%) RESTful
11 21 (1.66%) jQuery
11 21 (1.66%) XML
12 20 (1.58%) AngularJS
13 18 (1.42%) ASP.NET
13 18 (1.42%) Redux
13 18 (1.42%) SOAP
14 16 (1.26%) ASP.NET Web API
14 16 (1.26%) Spring Boot
14 16 (1.26%) Visualforce
Miscellaneous
1 173 (13.64%) User Experience
2 160 (12.62%) Analytical Skills
3 67 (5.28%) Social Media
4 43 (3.39%) Computer Science
5 37 (2.92%) Mobile App
6 28 (2.21%) Algorithms
7 25 (1.97%) Digital Media
7 25 (1.97%) Greenfield Project
7 25 (1.97%) Management Information System
8 24 (1.89%) Marketing Technology
9 23 (1.81%) Fintech
10 21 (1.66%) Self-Motivation
11 16 (1.26%) Blog
12 12 (0.95%) Credit Risk
13 10 (0.79%) Animation
13 10 (0.79%) Data Structures
13 10 (0.79%) FMCG
13 10 (0.79%) Over-the-Top Content
14 9 (0.71%) Data Centre
14 9 (0.71%) Virtual Team
Operating Systems
1 40 (3.15%) Linux
2 31 (2.44%) Windows
3 17 (1.34%) Apple iOS
4 14 (1.10%) Android
4 14 (1.10%) Windows Server
5 13 (1.03%) Unix
6 6 (0.47%) Windows Server 2008
7 5 (0.39%) CentOS
8 4 (0.32%) Windows 10
8 4 (0.32%) Windows Server 2012
9 3 (0.24%) Mac OS X
9 3 (0.24%) Red Hat Enterprise Linux
9 3 (0.24%) Windows 7
10 2 (0.16%) Ubuntu
11 1 (0.079%) Mac OS
11 1 (0.079%) Windows Mobile
Processes & Methodologies
1 346 (27.29%) Agile Software Development
2 319 (25.16%) Digital Marketing
3 277 (21.85%) Analytics
4 184 (14.51%) Business Intelligence
5 179 (14.12%) Project Management
6 174 (13.72%) CRM
7 140 (11.04%) E-Commerce
8 133 (10.49%) Programme Management
9 113 (8.91%) Scrum
10 110 (8.68%) Stakeholder Management
11 88 (6.94%) Problem-Solving
12 78 (6.15%) SEO
13 70 (5.52%) DevOps
14 66 (5.21%) User Stories
15 61 (4.81%) B2B
16 59 (4.65%) Visualisation
17 57 (4.50%) Data Analysis
17 57 (4.50%) TDD
18 56 (4.42%) Microservices
19 54 (4.26%) Data Science
Programming Languages
1 203 (16.01%) SQL
2 152 (11.99%) JavaScript
3 110 (8.68%) Python
4 93 (7.33%) Java
5 38 (3.00%) PHP
6 31 (2.44%) R
7 29 (2.29%) C#
7 29 (2.29%) Ruby
8 18 (1.42%) Apex Code
8 18 (1.42%) T-SQL
9 13 (1.03%) Perl
9 13 (1.03%) Scala
10 12 (0.95%) ES6
11 8 (0.63%) VBA
12 7 (0.55%) Bash Shell
12 7 (0.55%) C
13 5 (0.39%) Go
13 5 (0.39%) PowerShell
14 4 (0.32%) Java 8
14 4 (0.32%) PL/SQL
Qualifications
1 134 (10.57%) Degree
2 55 (4.34%) Security Cleared
3 47 (3.71%) SC Cleared
4 15 (1.18%) Computer Science Degree
4 15 (1.18%) Master's Degree
5 13 (1.03%) MBA
6 12 (0.95%) PhD
7 10 (0.79%) PMI Certification
8 7 (0.55%) PMP
9 6 (0.47%) Numerate Degree
9 6 (0.47%) PRINCE2 Certification
10 4 (0.32%) CCNP
10 4 (0.32%) Cisco Certification
10 4 (0.32%) CISSP
10 4 (0.32%) Microsoft Certification
11 3 (0.24%) CTC Cleared
11 3 (0.24%) DBS Check
11 3 (0.24%) DV Cleared
11 3 (0.24%) ITIL Certification
12 2 (0.16%) BC Cleared
Quality Assurance & Compliance
1 75 (5.91%) QA
2 25 (1.97%) GDPR
3 19 (1.50%) Data Quality
4 14 (1.10%) PMO
5 10 (0.79%) PCI DSS
6 5 (0.39%) Actionable Recommendations
7 4 (0.32%) HL7
7 4 (0.32%) SLA
8 3 (0.24%) ISO/IEC 27001
9 2 (0.16%) Cyber Essentials
9 2 (0.16%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 2 (0.16%) WCAG
10 1 (0.079%) HMG Security Policy Framework
10 1 (0.079%) PSD2
10 1 (0.079%) WAI
System Software
1 41 (3.23%) Docker
2 11 (0.87%) Active Directory
3 5 (0.39%) HDFS
4 3 (0.24%) Apache Flume
4 3 (0.24%) etcd
4 3 (0.24%) flannel
4 3 (0.24%) VMware Infrastructure
5 2 (0.16%) Hyper-V
5 2 (0.16%) Postfix
5 2 (0.16%) Varnish
5 2 (0.16%) Virtual Machines
6 1 (0.079%) Apache ZooKeeper
Systems Management
1 30 (2.37%) Puppet
1 30 (2.37%) Terraform
2 28 (2.21%) Kubernetes
3 20 (1.58%) Ansible
4 14 (1.10%) Nagios
4 14 (1.10%) Uchiwa
4 14 (1.10%) ZABBIX
5 13 (1.03%) Kibana
6 12 (0.95%) Pingdom
7 11 (0.87%) logstash
8 5 (0.39%) Opscode Chef
9 4 (0.32%) Oozie
10 3 (0.24%) WSUS
11 2 (0.16%) Consul
11 2 (0.16%) Forum Sentry
11 2 (0.16%) rkt
11 2 (0.16%) Salt
11 2 (0.16%) SCCM
12 1 (0.079%) Single Sign-On
12 1 (0.079%) StackStorm
Vendors
1 158 (12.46%) Adobe
2 134 (10.57%) Salesforce.com
3 130 (10.25%) SAP
4 122 (9.62%) Google
5 109 (8.60%) Microsoft
6 54 (4.26%) Tableau
7 45 (3.55%) Salesforce Marketing Cloud
8 43 (3.39%) Oracle
9 22 (1.74%) Facebook
10 21 (1.66%) Sitecore
11 20 (1.58%) hybris
12 19 (1.50%) Twitter
13 17 (1.34%) IBM
14 14 (1.10%) Cisco
14 14 (1.10%) Informatica
15 13 (1.03%) Omniture
15 13 (1.03%) PagerDuty
16 12 (0.95%) Marketo
17 9 (0.71%) New Relic
18 8 (0.63%) Tealium