Period
to 24 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 71 63 80
Rank change year-on-year -8 +17 +1
Contract jobs citing Marketing 1663 1663 1288
As % of all contract IT jobs advertised in London 3.53% 3.69% 2.74%
As % of the General category 7.63% 8.53% 5.87%
Number of daily rates quoted 1059 1149 876
London median daily rate £450 £430 £375
Median daily rate % change year-on-year +4.65% +14.67% +7.14%
10th Percentile £231 £230 £200
90th Percentile £625 £630 £550
England median daily rate £430 £400 £375
% change year-on-year +7.50% +6.67% +7.14%
Number of hourly rates quoted 39 50 32
London median hourly rate £27.00 £20.71 £21.02
Median hourly rate % change year-on-year +30.37% -1.45% -2.53%
10th Percentile £16.45 £10.00 £15.50
90th Percentile £45.70 £45.93 £37.13
England median hourly rate £27.13 £20.00 £22.50
% change year-on-year +35.63% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21790 19499 21952
As % of all contract IT jobs advertised in London 46.26% 43.23% 46.76%
Number of daily rates quoted 15758 14007 15539
London median daily rate £513 £475 £475
Median daily rate % change year-on-year +7.89% - +5.56%
10th Percentile £313 £303 £290
90th Percentile £688 £675 £674
England median daily rate £475 £450 £433
% change year-on-year +5.56% +4.05% +1.76%
Number of hourly rates quoted 187 200 238
London median hourly rate £22.50 £20.00 £21.75
Median hourly rate % change year-on-year +12.50% -8.05% +11.25%
10th Percentile £13.75 £11.25 £12.00
90th Percentile £47.50 £56.87 £52.27
England median hourly rate £25.50 £24.50 £24.93
% change year-on-year +4.08% -1.71% +13.30%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 24 November 2017.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 24 November 2017.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -3 275 £450 +10.43% 88
West London -12 110 £400 - 17
East London -5 34 £475 +5.56% 14
South London -5 27 £500 +8.11% 11
North London -14 2 £550 +137.84% 4
Marketing
England

For the 6 months to 24 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Marketing.

1 613 (36.86%) Finance
2 478 (28.74%) Agile Software Development
3 476 (28.62%) Digital Marketing
4 386 (23.21%) Business Intelligence
5 337 (20.26%) Analytics
6 320 (19.24%) Telecoms
7 284 (17.08%) SAP
8 278 (16.72%) Programme Management
9 277 (16.66%) Electronics
10 274 (16.48%) Manufacturing
11 241 (14.49%) HTML
12 234 (14.07%) SQL
13 220 (13.23%) JavaScript
14 218 (13.11%) CSS
15 214 (12.87%) CRM
16 194 (11.67%) Java
17 193 (11.61%) Analytical Skills
18 183 (11.00%) Project Management
18 183 (11.00%) Scrum
19 174 (10.46%) Adobe
20 161 (9.68%) Degree
21 157 (9.44%) Salesforce.com
22 155 (9.32%) Python
23 154 (9.26%) Advertising
24 150 (9.02%) User Experience
25 144 (8.66%) Retail
26 140 (8.42%) E-Commerce
27 139 (8.36%) CMS
28 136 (8.18%) Stakeholder Management
29 134 (8.06%) Security Cleared

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 139 (8.36%) CMS
2 53 (3.19%) Adobe Experience Manager
3 43 (2.59%) Apache Spark
4 40 (2.41%) Apache
5 38 (2.29%) SharePoint
6 29 (1.74%) Confluence
6 29 (1.74%) SAS
7 28 (1.68%) Drupal
8 24 (1.44%) WordPress
9 18 (1.08%) Elasticsearch
10 15 (0.90%) IIS
11 14 (0.84%) nginx
12 13 (0.78%) Apache Solr
12 13 (0.78%) Sitecore CMS
13 12 (0.72%) Mule
13 12 (0.72%) Mule ESB
13 12 (0.72%) WebSphere
14 10 (0.60%) EPiServer
14 10 (0.60%) Umbraco
14 10 (0.60%) WebLogic
Applications
1 91 (5.47%) Microsoft Excel
2 56 (3.37%) Photoshop
3 55 (3.31%) Microsoft PowerPoint
4 50 (3.01%) Microsoft Office
5 32 (1.92%) Adobe Illustrator
6 27 (1.62%) Microsoft Project
7 25 (1.50%) MS Visio
8 11 (0.66%) Adobe After Effects
9 8 (0.48%) Adobe Premiere
9 8 (0.48%) InVision
9 8 (0.48%) SPSS
10 7 (0.42%) InDesign
11 6 (0.36%) Adobe Creative Suite
12 5 (0.30%) OmniGraffle
13 4 (0.24%) Acrobat
13 4 (0.24%) Spreadsheet
13 4 (0.24%) Stata
14 3 (0.18%) EViews
14 3 (0.18%) Quicktime
15 2 (0.12%) Chatbot
Business Applications
1 27 (1.62%) Adobe Campaign
2 22 (1.32%) Dynamics CRM
3 16 (0.96%) Eloqua
4 15 (0.90%) Unica
5 13 (0.78%) Salesforce.com CRM
6 12 (0.72%) Dynamics AX
6 12 (0.72%) NetSuite
7 11 (0.66%) Magento
7 11 (0.66%) WebTrends
8 8 (0.48%) Social Studio
9 7 (0.42%) R3 Corda
10 6 (0.36%) Dynamics NAV
10 6 (0.36%) OpenText VIM for SAP
11 5 (0.30%) SAP ERP
12 4 (0.24%) FastStats
12 4 (0.24%) SAP Hybris
12 4 (0.24%) Unit4 Business World
13 3 (0.18%) Radian6
14 2 (0.12%) Sprinklr
15 1 (0.060%) Workfront
Cloud Services
1 128 (7.70%) Amazon AWS
2 70 (4.21%) Google Analytics
3 53 (3.19%) Microsoft Azure
4 29 (1.74%) Google Cloud Platform
5 27 (1.62%) Adobe Analytics
6 25 (1.50%) Salesforce Service Cloud
7 24 (1.44%) SaaS
8 23 (1.38%) GitHub
8 23 (1.38%) IaaS
9 22 (1.32%) Salesforce Sales Cloud
10 19 (1.14%) AdWords
11 18 (1.08%) Office 365
12 17 (1.02%) PaaS
13 15 (0.90%) G Suite
14 12 (0.72%) Force.com
14 12 (0.72%) Veeva
15 11 (0.66%) npm
16 10 (0.60%) Adobe Creative Cloud
17 9 (0.54%) Amazon EMR
18 7 (0.42%) Google App Engine
Communications & Networking
1 32 (1.92%) Internet
2 26 (1.56%) Firewall
3 21 (1.26%) HTTP
4 18 (1.08%) TCP/IP
5 16 (0.96%) SSL
6 15 (0.90%) DNS
7 12 (0.72%) SMS
7 12 (0.72%) Wi-Fi
8 11 (0.66%) Intranet
8 11 (0.66%) SAN
9 10 (0.60%) LAN
10 9 (0.54%) Broadband
10 9 (0.54%) VPN
11 7 (0.42%) HTTPS
11 7 (0.42%) Wireless
12 6 (0.36%) WAN
13 5 (0.30%) Bluetooth
13 5 (0.30%) Kerberos
14 4 (0.24%) LDAP
15 3 (0.18%) FTP
Database & Business Intelligence
1 94 (5.65%) Big Data
2 73 (4.39%) Hadoop
3 70 (4.21%) MySQL
4 66 (3.97%) SQL Server
5 62 (3.73%) PostgreSQL
6 60 (3.61%) Data Warehouse
7 53 (3.19%) MongoDB
8 52 (3.13%) Relational Database
9 51 (3.07%) NoSQL
10 27 (1.62%) Power BI
11 25 (1.50%) BusinessObjects
12 24 (1.44%) HBase
13 23 (1.38%) RDBMS
14 18 (1.08%) QlikView
14 18 (1.08%) SQL Server 2012
15 16 (0.96%) SQL Server Integration Services
15 16 (0.96%) SQL Server Reporting Services
16 15 (0.90%) Data Mining
17 14 (0.84%) SQL Server Analysis Services
18 13 (0.78%) Apache Hive
Development Applications
1 119 (7.16%) Git (software)
2 62 (3.73%) JIRA
3 60 (3.61%) Jenkins
4 19 (1.14%) JUnit
5 17 (1.02%) Artifactory
5 17 (1.02%) gulp
6 16 (0.96%) Cucumber
7 15 (0.90%) IntelliJ
7 15 (0.90%) Mercurial
7 15 (0.90%) Mockito
7 15 (0.90%) Visual Studio
8 14 (0.84%) Grunt
9 13 (0.78%) Karma Test Runner
9 13 (0.78%) Maven
9 13 (0.78%) Selenium
10 12 (0.72%) Jasmine
10 12 (0.72%) Mocha
10 12 (0.72%) Sonatype Nexus
11 11 (0.66%) Axure RP
11 11 (0.66%) Protractor
General
1 613 (36.86%) Finance
2 320 (19.24%) Telecoms
3 277 (16.66%) Electronics
4 274 (16.48%) Manufacturing
5 154 (9.26%) Advertising
6 144 (8.66%) Retail
7 82 (4.93%) Banking
8 66 (3.97%) Legal
9 33 (1.98%) Publishing
10 28 (1.68%) German Language
11 26 (1.56%) Automotive
12 21 (1.26%) Digital Economy
13 20 (1.20%) Games
13 20 (1.20%) Law
14 15 (0.90%) Italian Language
15 14 (0.84%) French Language
15 14 (0.84%) Pharmaceutical
16 13 (0.78%) Back Office
17 11 (0.66%) Financial Institution
17 11 (0.66%) Investment Banking
Job Titles
1 361 (21.71%) Developer
2 255 (15.33%) Analyst
3 160 (9.62%) Project Manager
4 129 (7.76%) Business Analyst
5 107 (6.43%) Consultant
6 96 (5.77%) Architect
7 73 (4.39%) Marketing Manager
8 69 (4.15%) Designer
9 64 (3.85%) Front End Developer (Client-Side Developer)
10 56 (3.37%) Data Analyst
11 52 (3.13%) Java Developer
12 42 (2.53%) DevOps Engineer
13 40 (2.41%) Digital Project Manager
14 39 (2.35%) Senior Manager
15 38 (2.29%) Product Manager
15 38 (2.29%) Senior Developer
16 37 (2.22%) Marketing Analyst
17 34 (2.04%) Data Scientist
18 33 (1.98%) Solutions Architect
19 32 (1.92%) Data Engineer
Libraries, Frameworks & Software Standards
1 241 (14.49%) HTML
2 218 (13.11%) CSS
3 111 (6.67%) HTML5
4 102 (6.13%) Web Services
5 91 (5.47%) CSS3
6 86 (5.17%) jQuery
7 75 (4.51%) Node.js
8 72 (4.33%) .NET
9 60 (3.61%) AngularJS
10 57 (3.43%) JSON
11 56 (3.37%) RESTful
12 47 (2.83%) REST
13 46 (2.77%) React
14 41 (2.47%) Spring
15 38 (2.29%) Sass
16 35 (2.10%) XML
17 28 (1.68%) Ajax
17 28 (1.68%) SOAP
18 25 (1.50%) Kafka
19 24 (1.44%) Twitter Bootstrap
Miscellaneous
1 193 (11.61%) Analytical Skills
2 150 (9.02%) User Experience
3 112 (6.73%) Social Media
4 80 (4.81%) Mobile App
5 73 (4.39%) Computer Science
6 42 (2.53%) Virtual Team
7 41 (2.47%) Fintech
8 40 (2.41%) Data Structures
9 28 (1.68%) Greenfield Project
10 27 (1.62%) Algorithms
10 27 (1.62%) FMCG
11 21 (1.26%) Management Information System
12 15 (0.90%) Digital Media
12 15 (0.90%) NHS
13 14 (0.84%) Blog
14 13 (0.78%) Data Protection Act
14 13 (0.78%) Over-the-Top Content
15 10 (0.60%) Analytical Mindset
15 10 (0.60%) Enterprise Software
15 10 (0.60%) Marketing Technology
Operating Systems
1 99 (5.95%) Linux
2 32 (1.92%) Unix
3 31 (1.86%) Windows
4 28 (1.68%) Android
5 22 (1.32%) Apple iOS
6 8 (0.48%) Windows Server
7 7 (0.42%) AIX
7 7 (0.42%) Solaris
8 4 (0.24%) Windows Server 2012
9 3 (0.18%) Mac OS X
9 3 (0.18%) Ubuntu
10 1 (0.060%) CentOS
10 1 (0.060%) CoreOS
10 1 (0.060%) DC/OS
10 1 (0.060%) Fedora
10 1 (0.060%) MVS
10 1 (0.060%) Red Hat Enterprise Linux
10 1 (0.060%) Windows 10
10 1 (0.060%) Windows 7
10 1 (0.060%) Windows Phone
Processes & Methodologies
1 478 (28.74%) Agile Software Development
2 476 (28.62%) Digital Marketing
3 386 (23.21%) Business Intelligence
4 337 (20.26%) Analytics
5 278 (16.72%) Programme Management
6 214 (12.87%) CRM
7 183 (11.00%) Project Management
7 183 (11.00%) Scrum
8 140 (8.42%) E-Commerce
9 136 (8.18%) Stakeholder Management
10 123 (7.40%) DevOps
11 118 (7.10%) TDD
12 94 (5.65%) Content Management
13 89 (5.35%) Front End Development
14 82 (4.93%) Web Development
15 81 (4.87%) Continuous Integration
16 73 (4.39%) SEO
16 73 (4.39%) Visualisation
17 68 (4.09%) Data Analysis
18 65 (3.91%) Migration
Programming Languages
1 234 (14.07%) SQL
2 220 (13.23%) JavaScript
3 194 (11.67%) Java
4 155 (9.32%) Python
5 68 (4.09%) PHP
6 52 (3.13%) C#
7 46 (2.77%) R
8 25 (1.50%) Ruby
9 24 (1.44%) Scala
10 20 (1.20%) T-SQL
11 19 (1.14%) ES6
12 17 (1.02%) Apex Code
13 16 (0.96%) C
14 14 (0.84%) Bash Shell
15 13 (0.78%) Shell Script
15 13 (0.78%) VBA
16 12 (0.72%) Go
17 10 (0.60%) Perl
17 10 (0.60%) PL/SQL
18 9 (0.54%) SOQL
Qualifications
1 161 (9.68%) Degree
2 134 (8.06%) Security Cleared
3 115 (6.92%) SC Cleared
4 23 (1.38%) Computer Science Degree
5 12 (0.72%) DV Cleared
5 12 (0.72%) Master's Degree
6 9 (0.54%) PhD
6 9 (0.54%) PMI Certification
7 7 (0.42%) BPSS Clearance
7 7 (0.42%) Cisco Certification
8 6 (0.36%) CTC Cleared
8 6 (0.36%) ISEB
8 6 (0.36%) MBA
8 6 (0.36%) Numerate Degree
9 4 (0.24%) CCNP
9 4 (0.24%) PMP
10 3 (0.18%) APMP
10 3 (0.18%) CCSP
10 3 (0.18%) CREST Certified
10 3 (0.18%) Six Sigma Green Belt
Quality Assurance & Compliance
1 71 (4.27%) QA
2 50 (3.01%) GDPR
3 33 (1.98%) Data Quality
4 15 (0.90%) PMO
5 12 (0.72%) Actionable Recommendations
6 7 (0.42%) GCP
7 5 (0.30%) ISO/IEC 27001
7 5 (0.30%) MiFID
8 4 (0.24%) SLA
9 3 (0.18%) WCAG
10 2 (0.12%) Cyber Essentials
10 2 (0.12%) EMIR
10 2 (0.12%) HMG Security Policy Framework
10 2 (0.12%) RMADS
10 2 (0.12%) Sarbanes-Oxley
10 2 (0.12%) SEPA
10 2 (0.12%) Solvency II
11 1 (0.060%) Cyber Essentials PLUS
11 1 (0.060%) ISO 22301
11 1 (0.060%) NIST 800
System Software
1 69 (4.15%) Docker
2 11 (0.66%) Active Directory
3 7 (0.42%) Apache ZooKeeper
4 6 (0.36%) HDFS
4 6 (0.36%) VMware Infrastructure
5 2 (0.12%) Apache Flume
5 2 (0.12%) Oracle Clusterware
5 2 (0.12%) Oracle RAC
6 1 (0.060%) Firmware
6 1 (0.060%) Squid
6 1 (0.060%) Virtual Machines
6 1 (0.060%) Xen
Systems Management
1 47 (2.83%) Puppet
2 42 (2.53%) Ansible
3 37 (2.22%) Kubernetes
4 22 (1.32%) Terraform
5 19 (1.14%) logstash
5 19 (1.14%) Opscode Chef
6 17 (1.02%) Kibana
7 10 (0.60%) HAProxy
8 8 (0.48%) Grafana
8 8 (0.48%) HP Quality Center
9 7 (0.42%) Salt
10 6 (0.36%) ZABBIX
11 5 (0.30%) Systems Management Server (SMS)
12 4 (0.24%) HP Operations Orchestration
12 4 (0.24%) Oozie
12 4 (0.24%) TrustSec
13 3 (0.18%) Nessus
13 3 (0.18%) Prometheus
13 3 (0.18%) SCCM
13 3 (0.18%) TeamSite
Vendors
1 284 (17.08%) SAP
2 174 (10.46%) Adobe
3 157 (9.44%) Salesforce.com
4 128 (7.70%) Microsoft
5 125 (7.52%) Google
6 79 (4.75%) Salesforce Marketing Cloud
7 63 (3.79%) Tableau
8 50 (3.01%) Oracle
9 36 (2.16%) Sitecore
10 28 (1.68%) IBM
11 18 (1.08%) Cognos
11 18 (1.08%) Facebook
12 17 (1.02%) HP
13 15 (0.90%) VMware
14 14 (0.84%) Marketo
15 13 (0.78%) hybris
16 11 (0.66%) Ariba
16 11 (0.66%) DoubleClick
16 11 (0.66%) MicroStrategy
16 11 (0.66%) Pega