Period
to

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 2 July 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
2 Jul 2022
Same period 2021 Same period 2020
Rank 103 74 83
Rank change year-on-year -29 +9 -12
Contract jobs citing Marketing 995 955 522
As % of all contract jobs advertised in London 2.51% 3.45% 2.97%
As % of the General category 4.10% 5.98% 5.17%
Number of daily rates quoted 674 529 335
10th Percentile £345 £300 £275
25th Percentile £425 £363 £366
Median daily rate (50th Percentile) £538 £500 £475
Median % change year-on-year +7.50% +5.26% -
75th Percentile £638 £613 £575
90th Percentile £738 £713 £648
England median daily rate £525 £500 £475
% change year-on-year +5.00% +5.26% +2.70%
Number of hourly rates quoted 28 37 9
10th Percentile £24.64 £18.25 £19.10
25th Percentile £32.19 £21.25 £25.50
Median hourly rate £41.00 £32.00 £27.00
Median % change year-on-year +28.13% +18.52% -15.63%
75th Percentile £48.75 £49.59 £43.70
90th Percentile £61.05 £60.80 £54.75
England median hourly rate £40.00 £31.00 £23.29
% change year-on-year +29.03% +33.12% -22.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 24,289 15,962 10,100
As % of all contract IT jobs advertised in London 61.32% 57.66% 57.38%
Number of daily rates quoted 17,679 11,269 7,196
10th Percentile £388 £350 £320
25th Percentile £475 £450 £417
Median daily rate (50th Percentile) £586 £550 £525
Median % change year-on-year +6.55% +4.76% -
75th Percentile £700 £650 £638
90th Percentile £800 £730 £725
England median daily rate £550 £500 £488
% change year-on-year +10.00% +2.56% +2.63%
Number of hourly rates quoted 263 176 150
10th Percentile £18.09 £14.88 £14.34
25th Percentile £25.68 £20.00 £18.55
Median hourly rate £35.50 £29.00 £26.47
Median % change year-on-year +22.41% +9.56% +26.05%
75th Percentile £50.00 £46.69 £42.25
90th Percentile £67.50 £64.00 £55.10
England median hourly rate £23.91 £20.94 £20.00
% change year-on-year +14.21% +4.68% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 2 July 2022.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 2 July 2022.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 2 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -42 85 £525 +16.67% 75
West London -9 28 £557 +39.25% 37
South London -13 4 £470 +23.68% 1
North London -3 3 £275 -29.03% 1
East London -10 1 £425 +21.43% 31
Marketing
England

For the 6 months to 2 July 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 341 (34.27%) Finance
2 300 (30.15%) Agile
3 263 (26.43%) Digital Marketing
4 221 (22.21%) Social Skills
5 213 (21.41%) Business Intelligence
6 200 (20.10%) Analytics
7 184 (18.49%) SAP
8 181 (18.19%) Telecoms
9 173 (17.39%) Programme Management
10 168 (16.88%) Public Sector
11 163 (16.38%) Manufacturing
12 159 (15.98%) Electronics
13 149 (14.97%) Azure
14 146 (14.67%) CRM
15 145 (14.57%) Salesforce.com
15 145 (14.57%) Analytical Skills
16 142 (14.27%) Microsoft
17 141 (14.17%) Stakeholder Management
18 131 (13.17%) Project Management
19 125 (12.56%) SQL
20 107 (10.75%) Degree
21 101 (10.15%) Problem-Solving
22 96 (9.65%) User Experience
23 85 (8.54%) E-Commerce
23 85 (8.54%) AWS
24 82 (8.24%) Migration
25 80 (8.04%) Scrum
26 74 (7.44%) Python
27 72 (7.24%) DevOps
28 69 (6.93%) CMS

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 69 (6.93%) CMS
2 40 (4.02%) SharePoint
3 28 (2.81%) Confluence
4 21 (2.11%) Apache Spark
5 18 (1.81%) Adobe Experience Manager
6 14 (1.41%) Sitecore CMS
7 12 (1.21%) Umbraco
8 11 (1.11%) Apache Airflow
9 10 (1.01%) WordPress
10 9 (0.90%) EPiServer
11 7 (0.70%) SAS
12 6 (0.60%) Drupal
12 6 (0.60%) Ethereum
13 5 (0.50%) Apache
14 4 (0.40%) Headless CMS
15 3 (0.30%) Hyperledger
15 3 (0.30%) IIS
16 2 (0.20%) BizTalk Server
16 2 (0.20%) CICS
17 1 (0.10%) Skype for Business
Applications
1 56 (5.63%) Microsoft Excel
2 46 (4.62%) Microsoft PowerPoint
3 24 (2.41%) Microsoft Office
4 10 (1.01%) MS Visio
5 8 (0.80%) Microsoft Project
5 8 (0.80%) Photoshop
6 7 (0.70%) Adobe Illustrator
7 6 (0.60%) Adobe Creative Suite
8 5 (0.50%) Adobe After Effects
8 5 (0.50%) InDesign
8 5 (0.50%) Sketch
8 5 (0.50%) SPSS
9 3 (0.30%) Adobe XD
9 3 (0.30%) InVision
10 2 (0.20%) Stata
11 1 (0.10%) 3ds Max
11 1 (0.10%) Adobe Premiere
11 1 (0.10%) CINEMA 4D
11 1 (0.10%) Houdini
11 1 (0.10%) Maya
Business Applications
1 27 (2.71%) Dynamics CRM
2 10 (1.01%) Eloqua
3 7 (0.70%) Workfront
4 6 (0.60%) Salesforce.com CRM
5 5 (0.50%) SAP HCM
5 5 (0.50%) Shopify
6 4 (0.40%) SAP S/4HANA
7 2 (0.20%) Adobe Campaign
7 2 (0.20%) Dynamics AX
7 2 (0.20%) Magento
7 2 (0.20%) Payment Gateway
7 2 (0.20%) R3 Corda
7 2 (0.20%) SAP Hybris
8 1 (0.10%) NetSuite
8 1 (0.10%) Oracle ERP
8 1 (0.10%) PRMS
8 1 (0.10%) Quorum
8 1 (0.10%) SAP CRM
8 1 (0.10%) SAP FI-CA
8 1 (0.10%) SAP HR
Cloud Services
1 149 (14.97%) Azure
2 85 (8.54%) AWS
3 68 (6.83%) Power Platform
4 46 (4.62%) Dynamics 365
5 44 (4.42%) SaaS
6 37 (3.72%) GCP
7 31 (3.12%) Salesforce Sales Cloud
8 29 (2.91%) Salesforce Service Cloud
9 27 (2.71%) PaaS
10 26 (2.61%) Google Analytics
11 23 (2.31%) Microsoft 365
12 22 (2.21%) Adobe Analytics
13 20 (2.01%) Azure DevOps
14 19 (1.91%) PowerApps
15 18 (1.81%) IaaS
16 14 (1.41%) Figma
16 14 (1.41%) GitHub
17 12 (1.21%) Azure Active Directory
18 11 (1.11%) Salesforce Commerce Cloud
19 9 (0.90%) Power Automate
Communications & Networking
1 11 (1.11%) HTTP
2 10 (1.01%) Internet
3 7 (0.70%) SMS
4 6 (0.60%) Intranet
5 5 (0.50%) Network Security
6 4 (0.40%) SAN
7 3 (0.30%) DNS
7 3 (0.30%) Firewall
7 3 (0.30%) MQTT
7 3 (0.30%) PABX
7 3 (0.30%) Unified Communications
8 2 (0.20%) CTI
8 2 (0.20%) HTTPS
8 2 (0.20%) VPN
9 1 (0.10%) BGP
9 1 (0.10%) DHCP
9 1 (0.10%) FTP
9 1 (0.10%) Multicast
9 1 (0.10%) NetScaler
9 1 (0.10%) WAN
Database & Business Intelligence
1 56 (5.63%) Power BI
2 33 (3.32%) Data Warehouse
3 25 (2.51%) Metadata
4 23 (2.31%) Tableau
5 21 (2.11%) SQL Server
6 20 (2.01%) PostgreSQL
7 19 (1.91%) Amazon Redshift
7 19 (1.91%) Data Lake
8 18 (1.81%) Hadoop
8 18 (1.81%) MongoDB
9 16 (1.61%) Big Data
10 11 (1.11%) Qlik Sense
11 10 (1.01%) Metadata Repository
12 9 (0.90%) QlikView
12 9 (0.90%) Relational Database
12 9 (0.90%) SQL Server Integration Services
13 8 (0.80%) BigQuery
13 8 (0.80%) Looker
13 8 (0.80%) Pentaho
14 7 (0.70%) NoSQL
Development Applications
1 45 (4.52%) JIRA
2 24 (2.41%) Git (software)
3 17 (1.71%) Jenkins
4 7 (0.70%) CircleCI
5 6 (0.60%) Crucible
5 6 (0.60%) ERwin
5 6 (0.60%) Visual Studio Team System
6 5 (0.50%) Eclipse
7 4 (0.40%) Bitbucket
7 4 (0.40%) Dreamweaver
7 4 (0.40%) Selenium
7 4 (0.40%) SonarQube
7 4 (0.40%) Subversion
7 4 (0.40%) Team Foundation Server
7 4 (0.40%) webpack
8 3 (0.30%) Cypress.io
8 3 (0.30%) Hudson
8 3 (0.30%) Maven
8 3 (0.30%) Postman
8 3 (0.30%) SoapUI
General
1 341 (34.27%) Finance
2 221 (22.21%) Social Skills
3 181 (18.19%) Telecoms
4 168 (16.88%) Public Sector
5 163 (16.38%) Manufacturing
6 159 (15.98%) Electronics
7 145 (14.57%) Analytical Skills
8 68 (6.83%) Advertising
9 62 (6.23%) Retail
10 43 (4.32%) Influencing Skills
11 41 (4.12%) Presentation Skills
12 37 (3.72%) Legal
13 34 (3.42%) Banking
13 34 (3.42%) Publishing
14 23 (2.31%) Pharmaceutical
15 21 (2.11%) Inclusion and Diversity
16 14 (1.41%) Documentation Skills
16 14 (1.41%) Front Office
16 14 (1.41%) Investment Banking
16 14 (1.41%) Organisational Skills
Job Titles
1 156 (15.68%) Analyst
2 118 (11.86%) Architect
3 104 (10.45%) Developer
4 88 (8.84%) Project Manager
5 84 (8.44%) Business Analyst
6 46 (4.62%) Marketing Manager
7 45 (4.52%) Consultant
7 45 (4.52%) Solutions Architect
8 44 (4.42%) Designer
9 34 (3.42%) Data Engineer
10 28 (2.81%) Data Analyst
11 24 (2.41%) Data Architect
12 22 (2.21%) Marketing Analyst
12 22 (2.21%) Product Manager
12 22 (2.21%) Product Owner
13 21 (2.11%) Digital Analyst
14 19 (1.91%) Salesforce Architect
15 18 (1.81%) Senior Manager
16 17 (1.71%) Data Modeller
16 17 (1.71%) Programme Manager
Libraries, Frameworks & Software Standards
1 60 (6.03%) HTML
2 42 (4.22%) CSS
3 35 (3.52%) REST
4 29 (2.91%) React
5 23 (2.31%) Kafka
6 22 (2.21%) .NET
7 15 (1.51%) AngularJS
7 15 (1.51%) Node.js
7 15 (1.51%) SOAP
7 15 (1.51%) Spring
8 14 (1.41%) jQuery
9 13 (1.31%) HTML5
10 11 (1.11%) GraphQL
10 11 (1.11%) JSON
11 10 (1.01%) RESTful
11 10 (1.01%) Web Services
12 9 (0.90%) MACH
12 9 (0.90%) Spring Boot
13 8 (0.80%) Pandas
14 7 (0.70%) PySpark
Miscellaneous
1 96 (9.65%) User Experience
2 55 (5.53%) Social Media
3 26 (2.61%) FMCG
3 26 (2.61%) Management Information System
4 25 (2.51%) Marketing Technology
5 24 (2.41%) Digital Media
6 23 (2.31%) Virtual Team
7 20 (2.01%) Self-Motivation
8 16 (1.61%) Blog
9 15 (1.51%) Analytical Mindset
9 15 (1.51%) Greenfield Project
9 15 (1.51%) Reference Data
10 13 (1.31%) Mobile App
10 13 (1.31%) PMI
11 12 (1.21%) Data Structures
12 11 (1.11%) Foreign Exchange (FX)
13 10 (1.01%) Enterprise Software
13 10 (1.01%) IoT
14 9 (0.90%) Data Protection Act
14 9 (0.90%) Legacy Systems
Operating Systems
1 24 (2.41%) Linux
2 23 (2.31%) Windows
3 7 (0.70%) Apple iOS
3 7 (0.70%) Windows Server
4 5 (0.50%) Red Hat Enterprise Linux
4 5 (0.50%) Unix
5 4 (0.40%) Android
5 4 (0.40%) Windows Server 2012
6 3 (0.30%) Windows Server 2019
7 2 (0.20%) Windows Server 2008
7 2 (0.20%) zOS
8 1 (0.10%) Mac OS X
8 1 (0.10%) Solaris
8 1 (0.10%) Windows 10
8 1 (0.10%) Windows 2000
8 1 (0.10%) Windows Server 2003
Processes & Methodologies
1 300 (30.15%) Agile
2 263 (26.43%) Digital Marketing
3 213 (21.41%) Business Intelligence
4 200 (20.10%) Analytics
5 173 (17.39%) Programme Management
6 146 (14.67%) CRM
7 141 (14.17%) Stakeholder Management
8 131 (13.17%) Project Management
9 101 (10.15%) Problem-Solving
10 85 (8.54%) E-Commerce
11 82 (8.24%) Migration
12 80 (8.04%) Scrum
13 72 (7.24%) DevOps
14 67 (6.73%) Project Delivery
15 61 (6.13%) CI/CD
16 58 (5.83%) B2B
17 57 (5.73%) Data Analysis
18 50 (5.03%) Business Analysis
19 48 (4.82%) Data Architecture
19 48 (4.82%) Decision-Making
Programming Languages
1 125 (12.56%) SQL
2 74 (7.44%) Python
3 64 (6.43%) JavaScript
4 52 (5.23%) Java
5 21 (2.11%) C#
6 18 (1.81%) R
6 18 (1.81%) TypeScript
7 11 (1.11%) Go
8 10 (1.01%) C++
8 10 (1.01%) T-SQL
9 8 (0.80%) Apex Code
9 8 (0.80%) C
9 8 (0.80%) PHP
10 5 (0.50%) Ruby
10 5 (0.50%) Scala
11 4 (0.40%) ES6
11 4 (0.40%) Kotlin
11 4 (0.40%) MATLAB
11 4 (0.40%) Solidity
11 4 (0.40%) SOQL
Qualifications
1 107 (10.75%) Degree
2 15 (1.51%) PMI Certification
2 15 (1.51%) Security Cleared
3 12 (1.21%) Microsoft Certification
4 11 (1.11%) SC Cleared
5 10 (1.01%) Computer Science Degree
6 9 (0.90%) Master's Degree
6 9 (0.90%) PMP
7 7 (0.70%) CBAP
7 7 (0.70%) MCSE
8 4 (0.40%) CISSP
8 4 (0.40%) PRINCE2 Practitioner
8 4 (0.40%) TOGAF Certification
9 3 (0.30%) CEH
10 2 (0.20%) APMP
10 2 (0.20%) CISM
10 2 (0.20%) MCSA
11 1 (0.10%) BPSS Clearance
11 1 (0.10%) CRISC
11 1 (0.10%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 24 (2.41%) QA
2 23 (2.31%) Data Quality
3 18 (1.81%) GDPR
3 18 (1.81%) PMO
4 14 (1.41%) Accessibility
4 14 (1.41%) SLA
5 3 (0.30%) EMIR
6 2 (0.20%) GxP
6 2 (0.20%) NCSC
6 2 (0.20%) NIST
7 1 (0.10%) Actionable Recommendations
7 1 (0.10%) COBIT
7 1 (0.10%) Cyber Essentials
7 1 (0.10%) HMG Security Policy Framework
7 1 (0.10%) ISO/IEC 27001
7 1 (0.10%) Sarbanes-Oxley
System Software
1 24 (2.41%) Docker
2 14 (1.41%) Active Directory
3 4 (0.40%) Virtual Machines
4 2 (0.20%) Virtual Desktop
4 2 (0.20%) VMware Infrastructure
5 1 (0.10%) Citrix Hypervisor
5 1 (0.10%) Citrix Presentation Server
5 1 (0.10%) MetaFrame
5 1 (0.10%) VMware ESXi
Systems Management
1 19 (1.91%) Kubernetes
2 17 (1.71%) Terraform
3 8 (0.80%) Ansible
4 4 (0.40%) Microsoft Intune
4 4 (0.40%) NetBackup
4 4 (0.40%) Single Sign-On
5 3 (0.30%) Cisco CUCM
6 2 (0.20%) HP Quality Center
6 2 (0.20%) Puppet
7 1 (0.10%) Active Directory Federation Services
7 1 (0.10%) EMC NetWorker
Vendors
1 184 (18.49%) SAP
2 145 (14.57%) Salesforce.com
3 142 (14.27%) Microsoft
4 60 (6.03%) Adobe
4 60 (6.03%) Google
5 34 (3.42%) Salesforce Marketing Cloud
6 22 (2.21%) Databricks
7 20 (2.01%) Oracle
8 17 (1.71%) Informatica
9 16 (1.61%) Pardot
10 15 (1.51%) Sitecore
11 14 (1.41%) Facebook
12 11 (1.11%) Cisco
13 9 (0.90%) ServiceNow
14 8 (0.80%) Instagram
15 7 (0.70%) MuleSoft
15 7 (0.70%) Tealium
16 6 (0.60%) Atlassian
16 6 (0.60%) Marketo
16 6 (0.60%) Remedy