Period
to 15 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 89 67 72
Rank change year-on-year -22 +5 +2
Contract jobs citing Marketing 1,307 1,567 1,534
As % of all contract IT jobs advertised in London 2.87% 3.68% 3.38%
As % of the General category 6.44% 7.98% 7.72%
Number of daily rates quoted 895 1,013 1,102
London median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +13.33%
10th Percentile £225 £226 £228
90th Percentile £631 £601 £625
England median daily rate £438 £435 £400
% change year-on-year +0.57% +8.75% +6.67%
Number of hourly rates quoted 14 29 44
London median hourly rate £34.00 £27.16 £20.00
Median hourly rate % change year-on-year +25.18% +35.80% +1.45%
10th Percentile £22.55 £14.15 £10.00
90th Percentile £86.15 £64.00 £35.77
England median hourly rate £33.00 £21.16 £19.00
% change year-on-year +55.99% +11.34% -3.63%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,297 19,643 19,880
As % of all contract IT jobs advertised in London 44.60% 46.09% 43.80%
Number of daily rates quoted 14,583 14,045 14,548
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% -
10th Percentile £325 £313 £300
90th Percentile £700 £675 £675
England median daily rate £475 £465 £450
% change year-on-year +2.15% +3.33% +5.88%
Number of hourly rates quoted 209 185 198
London median hourly rate £25.00 £21.90 £20.00
Median hourly rate % change year-on-year +14.16% +9.50% -6.54%
10th Percentile £15.00 £12.87 £10.00
90th Percentile £53.75 £47.70 £55.38
England median hourly rate £25.00 £25.00 £23.75
% change year-on-year - +5.26% +5.56%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 15 August 2018.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 15 August 2018.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +10 267 £419 -1.47% 127
West London -33 87 £450 +9.76% 91
South London -14 33 £475 -9.95% 10
East London -48 13 £469 +1.35% 43
North London +3 8 £413 -25.00% 7
Marketing
England

For the 6 months to 15 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 368 (28.16%) Agile Software Development
2 340 (26.01%) Digital Marketing
3 324 (24.79%) Finance
4 290 (22.19%) Analytics
5 207 (15.84%) SQL
6 200 (15.30%) Business Intelligence
7 180 (13.77%) CRM
8 166 (12.70%) Project Management
9 163 (12.47%) Telecoms
9 163 (12.47%) JavaScript
10 162 (12.39%) User Experience
11 159 (12.17%) HTML
12 157 (12.01%) Adobe
13 153 (11.71%) Analytical Skills
14 152 (11.63%) Salesforce.com
15 144 (11.02%) Degree
16 140 (10.71%) Programme Management
17 131 (10.02%) SAP
18 129 (9.87%) CSS
19 125 (9.56%) E-Commerce
19 125 (9.56%) Manufacturing
20 123 (9.41%) Electronics
20 123 (9.41%) Google
21 118 (9.03%) Stakeholder Management
22 115 (8.80%) Python
22 115 (8.80%) Scrum
23 108 (8.26%) Retail
24 102 (7.80%) Microsoft
25 100 (7.65%) Amazon AWS
26 94 (7.19%) Java

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (6.20%) CMS
2 49 (3.75%) Adobe Experience Manager
3 32 (2.45%) Elasticsearch
4 30 (2.30%) SAS
5 27 (2.07%) WordPress
6 22 (1.68%) Confluence
7 21 (1.61%) Apache Spark
8 16 (1.22%) Sitecore CMS
9 15 (1.15%) SharePoint
10 11 (0.84%) Umbraco
11 10 (0.77%) Drupal
12 9 (0.69%) Apache
13 6 (0.46%) Apache Airflow
13 6 (0.46%) MS Exchange
14 5 (0.38%) EPiServer
14 5 (0.38%) nginx
15 4 (0.31%) Exchange Server 2010
15 4 (0.31%) Exchange Server 2013
16 3 (0.23%) Apache Solr
16 3 (0.23%) OpenStack
Applications
1 59 (4.51%) Microsoft Excel
2 37 (2.83%) Microsoft PowerPoint
3 28 (2.14%) Microsoft Office
3 28 (2.14%) Photoshop
4 20 (1.53%) InVision
5 14 (1.07%) Adobe Illustrator
6 11 (0.84%) Adobe Creative Suite
7 10 (0.77%) Microsoft Project
7 10 (0.77%) SPSS
8 7 (0.54%) Acrobat
8 7 (0.54%) InDesign
8 7 (0.54%) MS Visio
9 4 (0.31%) OmniGraffle
9 4 (0.31%) Spreadsheet
10 3 (0.23%) Adobe After Effects
10 3 (0.23%) AutoCAD
10 3 (0.23%) FreeHand
11 2 (0.15%) Stata
12 1 (0.077%) Chatbot
12 1 (0.077%) UserZoom
Business Applications
1 30 (2.30%) Eloqua
2 22 (1.68%) Adobe Campaign
3 15 (1.15%) Dynamics CRM
4 13 (0.99%) Salesforce.com CRM
5 8 (0.61%) Magento
6 6 (0.46%) FastStats
7 5 (0.38%) Unica
8 4 (0.31%) Dynamics NAV
8 4 (0.31%) Shopify
9 2 (0.15%) Dynamics AX
9 2 (0.15%) Oracle EBS
9 2 (0.15%) Payment Gateway
9 2 (0.15%) Sprinklr
10 1 (0.077%) BigMachines
10 1 (0.077%) Data Workbench
10 1 (0.077%) Oracle CRM
10 1 (0.077%) Raiser's Edge
10 1 (0.077%) SAP Hybris
10 1 (0.077%) Social Studio
10 1 (0.077%) Temenos T24
Cloud Services
1 100 (7.65%) Amazon AWS
2 77 (5.89%) Google Analytics
3 39 (2.98%) Microsoft Azure
4 31 (2.37%) Adobe Analytics
5 26 (1.99%) Salesforce Service Cloud
6 24 (1.84%) SaaS
7 22 (1.68%) Google Cloud Platform
7 22 (1.68%) Google Tag Manager
8 20 (1.53%) Amazon S3
8 20 (1.53%) GitHub
9 17 (1.30%) Amazon EC2
10 16 (1.22%) PaaS
11 14 (1.07%) Amazon ELB
12 12 (0.92%) Adobe Creative Cloud
12 12 (0.92%) Office 365
13 11 (0.84%) Trello
14 10 (0.77%) Cloud Computing
15 9 (0.69%) AdWords
15 9 (0.69%) Serverless
16 8 (0.61%) Salesforce Sales Cloud
Communications & Networking
1 24 (1.84%) Internet
2 17 (1.30%) Firewall
3 14 (1.07%) SMS
4 10 (0.77%) DNS
4 10 (0.77%) HTTP
5 9 (0.69%) SSL
6 8 (0.61%) TCP/IP
7 6 (0.46%) VPN
8 5 (0.38%) SMTP
9 4 (0.31%) Telepresence
9 4 (0.31%) Wireless
10 3 (0.23%) DKIM
10 3 (0.23%) DMARC
10 3 (0.23%) FTP
10 3 (0.23%) GoToMeeting
10 3 (0.23%) NetScaler
10 3 (0.23%) Skype
11 2 (0.15%) DHCP
11 2 (0.15%) IPv6
11 2 (0.15%) WLAN
Database & Business Intelligence
1 63 (4.82%) Big Data
2 51 (3.90%) MySQL
3 50 (3.83%) SQL Server
4 42 (3.21%) Data Warehouse
5 28 (2.14%) Power BI
6 27 (2.07%) PostgreSQL
7 26 (1.99%) MongoDB
7 26 (1.99%) NoSQL
7 26 (1.99%) Relational Database
8 25 (1.91%) Hadoop
9 18 (1.38%) SQL Server Integration Services
10 16 (1.22%) Blockchain
11 15 (1.15%) Amazon Redshift
12 13 (0.99%) BigQuery
13 12 (0.92%) Apache Hive
14 11 (0.84%) Data Mining
15 9 (0.69%) InfluxDB
15 9 (0.69%) RDBMS
16 8 (0.61%) Amazon Athena
16 8 (0.61%) Apache Cassandra
Development Applications
1 61 (4.67%) JIRA
2 49 (3.75%) Git (software)
3 43 (3.29%) Jenkins
4 17 (1.30%) Artifactory
5 16 (1.22%) Sonatype Nexus
6 14 (1.07%) Axure RP
7 11 (0.84%) Eclipse
8 10 (0.77%) Bitbucket
8 10 (0.77%) Selenium
9 9 (0.69%) Cucumber
9 9 (0.69%) Dreamweaver
9 9 (0.69%) Grunt
9 9 (0.69%) JUnit
9 9 (0.69%) Maven
10 7 (0.54%) gulp
10 7 (0.54%) Team Foundation Server
10 7 (0.54%) Visual Studio
10 7 (0.54%) webpack
11 5 (0.38%) TestNG
11 5 (0.38%) Visual Studio Team System
General
1 324 (24.79%) Finance
2 163 (12.47%) Telecoms
3 125 (9.56%) Manufacturing
4 123 (9.41%) Electronics
5 108 (8.26%) Retail
6 83 (6.35%) Advertising
7 76 (5.81%) Banking
8 66 (5.05%) Legal
9 44 (3.37%) Publishing
10 25 (1.91%) Games
11 21 (1.61%) Law
12 18 (1.38%) French Language
13 16 (1.22%) Digital Economy
14 15 (1.15%) Back Office
15 14 (1.07%) Front Office
15 14 (1.07%) German Language
16 12 (0.92%) Financial Institution
17 8 (0.61%) Dutch Language
18 7 (0.54%) Investment Banking
19 6 (0.46%) Retail Banking
Job Titles
1 224 (17.14%) Developer
2 219 (16.76%) Analyst
3 109 (8.34%) Project Manager
4 81 (6.20%) Business Analyst
5 75 (5.74%) Consultant
6 71 (5.43%) Marketing Manager
7 65 (4.97%) Architect
8 57 (4.36%) Designer
9 56 (4.28%) Data Analyst
10 46 (3.52%) Marketing Analyst
11 39 (2.98%) Product Manager
12 37 (2.83%) Senior Manager
13 36 (2.75%) Digital Project Manager
14 35 (2.68%) DevOps Engineer
15 32 (2.45%) Digital Analyst
16 31 (2.37%) Front End Developer (Client-Side Developer)
17 30 (2.30%) Senior Developer
18 28 (2.14%) Insight Analyst
19 26 (1.99%) Salesforce Developer
20 25 (1.91%) Solutions Architect
Libraries, Frameworks & Software Standards
1 159 (12.17%) HTML
2 129 (9.87%) CSS
3 54 (4.13%) HTML5
4 40 (3.06%) .NET
4 40 (3.06%) Node.js
5 35 (2.68%) CSS3
6 33 (2.52%) jQuery
6 33 (2.52%) React
7 27 (2.07%) AngularJS
7 27 (2.07%) Web Services
8 24 (1.84%) XML
9 23 (1.76%) RESTful
10 20 (1.53%) REST
11 19 (1.45%) Kafka
11 19 (1.45%) Sass
12 18 (1.38%) SOAP
13 16 (1.22%) Redux
13 16 (1.22%) Spring Boot
14 15 (1.15%) ASP.NET
14 15 (1.15%) Elastic Stack
Miscellaneous
1 162 (12.39%) User Experience
2 153 (11.71%) Analytical Skills
3 78 (5.97%) Social Media
4 43 (3.29%) Computer Science
5 38 (2.91%) Mobile App
6 33 (2.52%) Algorithms
7 27 (2.07%) Greenfield Project
8 24 (1.84%) Marketing Technology
9 23 (1.76%) Blog
9 23 (1.76%) Fintech
10 22 (1.68%) Management Information System
10 22 (1.68%) Self-Motivation
11 18 (1.38%) Digital Media
12 16 (1.22%) Credit Risk
13 14 (1.07%) Over-the-Top Content
14 9 (0.69%) Animation
14 9 (0.69%) Data Centre
14 9 (0.69%) Graphic Design
14 9 (0.69%) Public Cloud
14 9 (0.69%) Video on Demand
Operating Systems
1 50 (3.83%) Linux
2 28 (2.14%) Windows
3 18 (1.38%) Android
4 17 (1.30%) Apple iOS
5 15 (1.15%) Unix
5 15 (1.15%) Windows Server
6 5 (0.38%) CentOS
6 5 (0.38%) Windows Server 2008
7 4 (0.31%) Mac OS X
7 4 (0.31%) Windows 10
7 4 (0.31%) Windows Server 2012
8 3 (0.23%) Solaris
9 2 (0.15%) Ubuntu
9 2 (0.15%) Windows Mobile
10 1 (0.077%) Red Hat Enterprise Linux
10 1 (0.077%) Windows 8
Processes & Methodologies
1 368 (28.16%) Agile Software Development
2 340 (26.01%) Digital Marketing
3 290 (22.19%) Analytics
4 200 (15.30%) Business Intelligence
5 180 (13.77%) CRM
6 166 (12.70%) Project Management
7 140 (10.71%) Programme Management
8 125 (9.56%) E-Commerce
9 118 (9.03%) Stakeholder Management
10 115 (8.80%) Scrum
11 86 (6.58%) Problem-Solving
12 80 (6.12%) SEO
13 66 (5.05%) DevOps
13 66 (5.05%) Microservices
14 64 (4.90%) Migration
15 58 (4.44%) Content Management
16 57 (4.36%) Data Analysis
16 57 (4.36%) User Stories
17 56 (4.28%) TDD
17 56 (4.28%) Visualisation
Programming Languages
1 207 (15.84%) SQL
2 163 (12.47%) JavaScript
3 115 (8.80%) Python
4 94 (7.19%) Java
5 41 (3.14%) PHP
6 35 (2.68%) R
7 32 (2.45%) Ruby
8 31 (2.37%) C#
9 18 (1.38%) Apex Code
10 17 (1.30%) Bash Shell
11 16 (1.22%) Perl
12 15 (1.15%) T-SQL
13 14 (1.07%) Scala
13 14 (1.07%) VBA
14 13 (0.99%) C
14 13 (0.99%) ES6
15 11 (0.84%) PowerShell
16 9 (0.69%) Go
17 4 (0.31%) ES7
17 4 (0.31%) ES8
Qualifications
1 144 (11.02%) Degree
2 71 (5.43%) Security Cleared
3 63 (4.82%) SC Cleared
4 19 (1.45%) Master's Degree
5 16 (1.22%) Computer Science Degree
6 12 (0.92%) MBA
7 10 (0.77%) PhD
7 10 (0.77%) PMI Certification
8 6 (0.46%) CCNA
8 6 (0.46%) CCNP
8 6 (0.46%) Cisco Certification
8 6 (0.46%) ISEB
8 6 (0.46%) Microsoft Certification
8 6 (0.46%) PMP
8 6 (0.46%) PRINCE2 Certification
9 5 (0.38%) CTC Cleared
9 5 (0.38%) ITIL Certification
9 5 (0.38%) Numerate Degree
10 4 (0.31%) CCIE
10 4 (0.31%) CISSP
Quality Assurance & Compliance
1 66 (5.05%) QA
2 45 (3.44%) GDPR
3 20 (1.53%) Data Quality
4 14 (1.07%) PMO
5 9 (0.69%) PCI DSS
6 6 (0.46%) Actionable Recommendations
7 5 (0.38%) HL7
8 4 (0.31%) ISO/IEC 27001
8 4 (0.31%) SLA
9 3 (0.23%) GCP
10 2 (0.15%) Cyber Essentials
10 2 (0.15%) HMG Security Policy Framework
10 2 (0.15%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.077%) Disclosure Scotland
11 1 (0.077%) PSD2
11 1 (0.077%) SEPA
System Software
1 36 (2.75%) Docker
2 7 (0.54%) Active Directory
3 6 (0.46%) HDFS
4 4 (0.31%) etcd
4 4 (0.31%) flannel
4 4 (0.31%) VMware Infrastructure
5 2 (0.15%) Apache Flume
5 2 (0.15%) Hyper-V
5 2 (0.15%) Postfix
5 2 (0.15%) Varnish
5 2 (0.15%) Virtual Machines
6 1 (0.077%) Apache ZooKeeper
Systems Management
1 32 (2.45%) Puppet
2 27 (2.07%) Terraform
3 23 (1.76%) Kubernetes
4 16 (1.22%) Ansible
5 13 (0.99%) Kibana
6 12 (0.92%) Nagios
6 12 (0.92%) Uchiwa
6 12 (0.92%) ZABBIX
7 11 (0.84%) Pingdom
8 10 (0.77%) logstash
9 6 (0.46%) Opscode Chef
10 4 (0.31%) Consul
10 4 (0.31%) Oozie
11 3 (0.23%) HAProxy
11 3 (0.23%) rkt
11 3 (0.23%) WSUS
12 2 (0.15%) Salt
12 2 (0.15%) SCCM
12 2 (0.15%) SCOM
12 2 (0.15%) StackStorm
Vendors
1 157 (12.01%) Adobe
2 152 (11.63%) Salesforce.com
3 131 (10.02%) SAP
4 123 (9.41%) Google
5 102 (7.80%) Microsoft
6 51 (3.90%) Salesforce Marketing Cloud
6 51 (3.90%) Tableau
7 37 (2.83%) Oracle
8 32 (2.45%) Sitecore
9 25 (1.91%) Twitter
10 21 (1.61%) Facebook
11 15 (1.15%) Cisco
11 15 (1.15%) Marketo
12 14 (1.07%) hybris
13 12 (0.92%) Omniture
14 11 (0.84%) Informatica
14 11 (0.84%) PagerDuty
15 9 (0.69%) New Relic
15 9 (0.69%) Pardot
15 9 (0.69%) Teradata