Period
to 17 May 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
17 May 2021
Same period 2020 Same period 2019
Rank 75 82 77
Rank change year-on-year +7 -5 +3
Contract jobs citing Marketing 810 619 1,368
As % of all contract jobs advertised in London 3.41% 3.01% 3.36%
As % of the General category 5.98% 5.43% 5.91%
Number of daily rates quoted 478 409 901
10th Percentile £300 £281 £263
25th Percentile £363 £381 £370
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +8.57%
75th Percentile £600 £588 £598
90th Percentile £729 £660 £675
England median daily rate £485 £475 £475
% change year-on-year +2.11% - +11.76%
Number of hourly rates quoted 35 10 16
10th Percentile £18.25 £20.10 £15.75
25th Percentile £21.88 £25.50 £17.73
Median hourly rate £32.00 £27.50 £26.75
Median % change year-on-year +16.36% +2.80% -18.06%
75th Percentile £48.55 £36.56 £39.56
90th Percentile £62.45 £45.71 £45.91
England median hourly rate £30.00 £27.00 £20.88
% change year-on-year +11.11% +29.34% -36.05%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 13,538 11,406 23,150
As % of all contract IT jobs advertised in London 56.95% 55.54% 56.82%
Number of daily rates quoted 9,602 8,086 16,342
10th Percentile £350 £306 £319
25th Percentile £425 £413 £413
Median daily rate (50th Percentile) £525 £525 £525
75th Percentile £650 £625 £625
90th Percentile £725 £713 £700
England median daily rate £500 £475 £475
% change year-on-year +5.26% - +2.70%
Number of hourly rates quoted 155 190 282
10th Percentile £14.60 £12.76 £11.25
25th Percentile £20.00 £17.25 £15.00
Median hourly rate £28.02 £23.00 £20.00
Median % change year-on-year +21.83% +15.00% -6.98%
75th Percentile £47.38 £38.75 £34.44
90th Percentile £64.60 £53.75 £50.92
England median hourly rate £22.32 £19.71 £18.73
% change year-on-year +13.24% +5.26% +0.56%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 17 May 2021.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 17 May 2021.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 17 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -20 80 £444 -6.58% 72
West London +12 27 £620 +30.53% 26
South London +29 6 £430 -15.27% 4
North London +11 4 £388 +21.09% 5
East London +12 1 £500 +17.65% 39
Marketing
England

For the 6 months to 17 May 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 291 (35.93%) Finance
2 266 (32.84%) Digital Marketing
3 204 (25.19%) Business Intelligence
4 203 (25.06%) Analytics
5 197 (24.32%) Agile Software Development
6 189 (23.33%) Social Skills
7 172 (21.23%) Telecoms
8 169 (20.86%) SAP
9 165 (20.37%) Salesforce.com
9 165 (20.37%) Programme Management
10 157 (19.38%) Public Sector
11 154 (19.01%) Manufacturing
12 153 (18.89%) Electronics
13 138 (17.04%) SQL
14 136 (16.79%) Analytical Skills
15 119 (14.69%) CRM
16 99 (12.22%) Python
16 99 (12.22%) Azure
17 92 (11.36%) Project Management
18 88 (10.86%) JavaScript
19 87 (10.74%) Social Media
20 85 (10.49%) Microsoft
21 82 (10.12%) HTML
22 77 (9.51%) Degree
23 74 (9.14%) Data Science
24 71 (8.77%) Adobe
25 69 (8.52%) CSS
26 67 (8.27%) Visualisation
27 66 (8.15%) E-Commerce
28 65 (8.02%) Problem-Solving

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (3.83%) CMS
2 26 (3.21%) WordPress
3 24 (2.96%) Apache Spark
4 20 (2.47%) SharePoint
5 16 (1.98%) Jupyter
6 15 (1.85%) Adobe Experience Manager
7 8 (0.99%) Confluence
8 7 (0.86%) Apache Airflow
8 7 (0.86%) SharePoint 2010
9 6 (0.74%) Mule
9 6 (0.74%) Sitecore CMS
10 4 (0.49%) Apache
10 4 (0.49%) Umbraco
11 3 (0.37%) Anypoint
11 3 (0.37%) Mule ESB
11 3 (0.37%) Red Hat Fuse
11 3 (0.37%) SAS
12 2 (0.25%) Elasticsearch
12 2 (0.25%) Exchange Server 2010
12 2 (0.25%) OpenStack
Applications
1 47 (5.80%) Microsoft Excel
2 34 (4.20%) Microsoft PowerPoint
3 20 (2.47%) Microsoft Office
4 19 (2.35%) Photoshop
5 8 (0.99%) Adobe Illustrator
6 7 (0.86%) InfoPath
6 7 (0.86%) Sketch
7 5 (0.62%) Adobe After Effects
7 5 (0.62%) Microsoft Project
8 4 (0.49%) Figma
9 3 (0.37%) Adobe Creative Suite
9 3 (0.37%) Adobe Premiere
9 3 (0.37%) Chatbot
9 3 (0.37%) InDesign
9 3 (0.37%) MS Visio
10 1 (0.12%) Acrobat
10 1 (0.12%) AutoCAD
10 1 (0.12%) OmniGraffle
10 1 (0.12%) Spreadsheet
10 1 (0.12%) Stata
Business Applications
1 13 (1.60%) Adobe Campaign
1 13 (1.60%) Salesforce.com CRM
2 12 (1.48%) Dynamics CRM
3 11 (1.36%) Sparx Enterprise Architect
4 5 (0.62%) Social Studio
5 4 (0.49%) Workfront
6 3 (0.37%) Eloqua
6 3 (0.37%) SAP Hybris
6 3 (0.37%) SDL Web 8
7 2 (0.25%) NetSuite
7 2 (0.25%) Payment Gateway
7 2 (0.25%) Radian6
7 2 (0.25%) SAP S/4HANA
7 2 (0.25%) Shopify
7 2 (0.25%) WebTrends
8 1 (0.12%) Dynamics AX
8 1 (0.12%) Elite 3E
8 1 (0.12%) SAP ERP
8 1 (0.12%) Sprinklr
8 1 (0.12%) Unica
Cloud Services
1 99 (12.22%) Azure
2 59 (7.28%) AWS
3 40 (4.94%) Salesforce Sales Cloud
4 38 (4.69%) Salesforce Service Cloud
5 37 (4.57%) Microsoft 365
5 37 (4.57%) Power Platform
6 35 (4.32%) SaaS
7 27 (3.33%) IaaS
8 21 (2.59%) Azure Active Directory
8 21 (2.59%) Google Analytics
8 21 (2.59%) Serverless
9 20 (2.47%) Adobe Analytics
10 19 (2.35%) PaaS
11 18 (2.22%) GCP
12 14 (1.73%) Heroku
13 10 (1.23%) Azure Functions
13 10 (1.23%) GitHub
14 9 (1.11%) AWS Lambda
14 9 (1.11%) Dynamics 365
15 7 (0.86%) Slack
Communications & Networking
1 13 (1.60%) Wi-Fi
2 12 (1.48%) HTTP
2 12 (1.48%) VPN
3 9 (1.11%) SMS
4 7 (0.86%) DNS
4 7 (0.86%) Firewall
5 6 (0.74%) DMARC
6 5 (0.62%) SMTP
6 5 (0.62%) VoIP
7 4 (0.49%) Network Security
7 4 (0.49%) Wireshark
8 2 (0.25%) Internet
8 2 (0.25%) Intranet
8 2 (0.25%) WebEx
9 1 (0.12%) 802.11
9 1 (0.12%) MPLS
9 1 (0.12%) OSPF
9 1 (0.12%) Remote Desktop
9 1 (0.12%) Skype
9 1 (0.12%) Unified Communications
Database & Business Intelligence
1 36 (4.44%) Tableau
2 31 (3.83%) Power BI
3 22 (2.72%) PostgreSQL
4 21 (2.59%) Big Data
5 20 (2.47%) Data Warehouse
6 19 (2.35%) Relational Database
7 18 (2.22%) QlikView
8 16 (1.98%) Hadoop
9 14 (1.73%) Redis
10 12 (1.48%) NoSQL
11 10 (1.23%) Looker
12 9 (1.11%) MySQL
12 9 (1.11%) SQL Server
13 8 (0.99%) Data Lake
14 7 (0.86%) Apache Cassandra
14 7 (0.86%) BigQuery
15 6 (0.74%) Qlik Sense
15 6 (0.74%) SQL Server Integration Services
16 5 (0.62%) Amazon Redshift
16 5 (0.62%) Data Mining
Development Applications
1 55 (6.79%) Git (software)
2 36 (4.44%) JIRA
3 24 (2.96%) Jenkins
4 15 (1.85%) Subversion
5 13 (1.60%) Visual Studio Team System
6 12 (1.48%) Mockito
7 8 (0.99%) Fiddler
7 8 (0.99%) PowerDesigner
7 8 (0.99%) TestRail
7 8 (0.99%) webpack
8 7 (0.86%) Gatling
9 6 (0.74%) Cucumber
9 6 (0.74%) Cypress.io
10 5 (0.62%) JUnit
10 5 (0.62%) MLflow
10 5 (0.62%) Selenium
11 4 (0.49%) Charles Proxy
11 4 (0.49%) Eclipse
11 4 (0.49%) Maven
12 3 (0.37%) Visual Studio
General
1 291 (35.93%) Finance
2 189 (23.33%) Social Skills
3 172 (21.23%) Telecoms
4 157 (19.38%) Public Sector
5 154 (19.01%) Manufacturing
6 153 (18.89%) Electronics
7 136 (16.79%) Analytical Skills
8 54 (6.67%) Retail
9 53 (6.54%) Presentation Skills
10 43 (5.31%) Advertising
11 33 (4.07%) Banking
12 31 (3.83%) Publishing
13 21 (2.59%) Legal
14 19 (2.35%) Games
15 16 (1.98%) Organisational Skills
16 15 (1.85%) German Language
17 10 (1.23%) French Language
17 10 (1.23%) Front Office
18 7 (0.86%) Billing
18 7 (0.86%) Documentation Skills
Job Titles
1 115 (14.20%) Developer
2 109 (13.46%) Architect
3 76 (9.38%) Analyst
4 69 (8.52%) Consultant
5 54 (6.67%) Marketing Manager
6 50 (6.17%) Data Scientist
7 48 (5.93%) Project Manager
8 33 (4.07%) Salesforce Architect
9 31 (3.83%) Business Analyst
9 31 (3.83%) Designer
9 31 (3.83%) Solutions Architect
10 29 (3.58%) Data Architect
11 22 (2.72%) Data Modeller
12 20 (2.47%) Product Manager
12 20 (2.47%) Senior Developer
13 19 (2.35%) Data Analyst
13 19 (2.35%) Senior Data Scientist
14 18 (2.22%) Full Stack Developer
14 18 (2.22%) Marketing Analyst
14 18 (2.22%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 82 (10.12%) HTML
2 69 (8.52%) CSS
3 42 (5.19%) Web Services
4 26 (3.21%) RESTful
5 25 (3.09%) Node.js
6 24 (2.96%) Spring
7 22 (2.72%) REST
7 22 (2.72%) SOAP
8 20 (2.47%) React
9 18 (2.22%) JSON
10 17 (2.10%) HTML5
11 16 (1.98%) AngularJS
12 15 (1.85%) Symfony
12 15 (1.85%) Velocity
13 14 (1.73%) D3.js
13 14 (1.73%) NumPy
14 13 (1.60%) CSS3
14 13 (1.60%) Shiny
15 12 (1.48%) Pandas
15 12 (1.48%) XML
Miscellaneous
1 87 (10.74%) Social Media
2 57 (7.04%) User Experience
3 41 (5.06%) Management Information System
4 25 (3.09%) Algorithms
5 21 (2.59%) Marketing Technology
6 16 (1.98%) FMCG
7 14 (1.73%) Graphic Design
8 12 (1.48%) Virtual Team
9 10 (1.23%) Digital Media
10 9 (1.11%) Blog
10 9 (1.11%) NHS
10 9 (1.11%) Public Cloud
11 7 (0.86%) Analytical Mindset
11 7 (0.86%) Greenfield Project
11 7 (0.86%) Mobile App
11 7 (0.86%) PlayStation
12 6 (0.74%) Self-Motivation
13 5 (0.62%) Reference Data
13 5 (0.62%) W3C
14 4 (0.49%) Video Editing
Operating Systems
1 32 (3.95%) Linux
2 28 (3.46%) Windows
3 18 (2.22%) Unix
4 14 (1.73%) Android
4 14 (1.73%) Apple iOS
5 11 (1.36%) Windows Mobile
6 9 (1.11%) Mac OS X
7 8 (0.99%) Windows 10
8 6 (0.74%) Windows Server
9 1 (0.12%) Mac OS
9 1 (0.12%) Tizen
9 1 (0.12%) webOS
Processes & Methodologies
1 266 (32.84%) Digital Marketing
2 204 (25.19%) Business Intelligence
3 203 (25.06%) Analytics
4 197 (24.32%) Agile Software Development
5 165 (20.37%) Programme Management
6 119 (14.69%) CRM
7 92 (11.36%) Project Management
8 74 (9.14%) Data Science
9 67 (8.27%) Visualisation
10 66 (8.15%) E-Commerce
11 65 (8.02%) Problem-Solving
12 61 (7.53%) Data Modelling
13 59 (7.28%) Scrum
14 58 (7.16%) Data Analysis
15 56 (6.91%) SEO
16 54 (6.67%) B2B
16 54 (6.67%) Stakeholder Management
17 51 (6.30%) Decision-Making
18 48 (5.93%) DevOps
18 48 (5.93%) Machine Learning
Programming Languages
1 138 (17.04%) SQL
2 99 (12.22%) Python
3 88 (10.86%) JavaScript
4 58 (7.16%) Java
5 45 (5.56%) R
6 22 (2.72%) PHP
7 20 (2.47%) TypeScript
8 17 (2.10%) C#
9 16 (1.98%) PowerShell
10 13 (1.60%) VBA
11 12 (1.48%) Apex Code
12 11 (1.36%) Ruby
13 8 (0.99%) Scala
14 6 (0.74%) Java 8
14 6 (0.74%) T-SQL
15 5 (0.62%) Ada
15 5 (0.62%) ES6
16 4 (0.49%) C
16 4 (0.49%) XPath
17 3 (0.37%) PL/SQL
Qualifications
1 77 (9.51%) Degree
2 22 (2.72%) Security Cleared
3 14 (1.73%) SC Cleared
4 6 (0.74%) PMP
5 5 (0.62%) PMI Certification
6 4 (0.49%) Master's Degree
6 4 (0.49%) PhD
7 3 (0.37%) Numerate Degree
8 2 (0.25%) Computer Science Degree
8 2 (0.25%) DV Cleared
9 1 (0.12%) ACCA
9 1 (0.12%) CCNP
9 1 (0.12%) CESG Certified Professional
9 1 (0.12%) CFA
9 1 (0.12%) CIMA
9 1 (0.12%) Cisco Certification
9 1 (0.12%) DBS Check
9 1 (0.12%) MBA
Quality Assurance & Compliance
1 36 (4.44%) Data Quality
2 32 (3.95%) QA
3 29 (3.58%) GDPR
4 6 (0.74%) SLA
5 5 (0.62%) ISO/IEC 27001
6 4 (0.49%) ISO/IEC 20000
7 3 (0.37%) NIST
7 3 (0.37%) PCI DSS
7 3 (0.37%) Sarbanes-Oxley
8 2 (0.25%) HL7
8 2 (0.25%) ISO 20022
9 1 (0.12%) Actionable Recommendations
9 1 (0.12%) GRC
9 1 (0.12%) HMG Security Policy Framework
9 1 (0.12%) JSP 440
9 1 (0.12%) NCSC
9 1 (0.12%) SEPA
System Software
1 24 (2.96%) Active Directory
2 21 (2.59%) Docker
3 5 (0.62%) VMware Infrastructure
4 4 (0.49%) Terminal Server
5 1 (0.12%) vSphere
5 1 (0.12%) XenApp
5 1 (0.12%) XenDesktop
Systems Management
1 30 (3.70%) Terraform
2 19 (2.35%) Ansible
3 15 (1.85%) Kubernetes
4 14 (1.73%) Microsoft Intune
5 11 (1.36%) Single Sign-On
6 8 (0.99%) Prometheus
6 8 (0.99%) SCCM
7 7 (0.86%) Grafana
8 5 (0.62%) AirWatch
9 3 (0.37%) CloudHub
9 3 (0.37%) Puppet
10 2 (0.25%) Docker Swarm
10 2 (0.25%) Marathon
10 2 (0.25%) Mesos
10 2 (0.25%) Opscode Chef
11 1 (0.12%) Hadoop YARN
11 1 (0.12%) Oozie
11 1 (0.12%) Rancher
11 1 (0.12%) Salt
11 1 (0.12%) Tivoli Storage Manager
Vendors
1 169 (20.86%) SAP
2 165 (20.37%) Salesforce.com
3 85 (10.49%) Microsoft
4 71 (8.77%) Adobe
5 57 (7.04%) Salesforce Marketing Cloud
6 38 (4.69%) Google
7 23 (2.84%) Remedy
8 21 (2.59%) Alteryx
9 17 (2.10%) Facebook
9 17 (2.10%) Oracle
10 13 (1.60%) Pega
10 13 (1.60%) Sparx
10 13 (1.60%) VMware
11 11 (1.36%) Samsung
12 9 (1.11%) Marketo
13 7 (0.86%) Databricks
13 7 (0.86%) Dell
13 7 (0.86%) Nintex
13 7 (0.86%) Pardot
13 7 (0.86%) Sitecore