Period
to 24 July 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 July 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
24 Jul 2021
Same period 2020 Same period 2019
Rank 73 84 72
Rank change year-on-year +11 -12 +16
Contract jobs citing Marketing 1,045 492 1,436
As % of all contract jobs advertised in London 3.51% 3.03% 3.54%
As % of the General category 6.08% 5.22% 6.32%
Number of daily rates quoted 573 306 957
10th Percentile £300 £263 £263
25th Percentile £394 £363 £363
Median daily rate (50th Percentile) £525 £475 £475
Median % change year-on-year +10.53% - +5.56%
75th Percentile £638 £575 £575
90th Percentile £725 £641 £675
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +5.88%
Number of hourly rates quoted 40 8 20
10th Percentile £18.25 £21.18 £15.45
25th Percentile £20.75 £25.50 £17.73
Median hourly rate £31.00 £27.25 £31.00
Median % change year-on-year +13.76% -12.10% -7.66%
75th Percentile £53.38 £45.90 £38.00
90th Percentile £66.40 £55.88 £42.78
England median hourly rate £29.81 £23.08 £29.00
% change year-on-year +29.20% -20.43% -3.33%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 17,196 9,427 22,739
As % of all contract IT jobs advertised in London 57.75% 58.08% 56.03%
Number of daily rates quoted 12,111 6,716 15,986
10th Percentile £356 £325 £319
25th Percentile £450 £419 £413
Median daily rate (50th Percentile) £550 £525 £525
Median % change year-on-year +4.76% - +5.00%
75th Percentile £650 £638 £623
90th Percentile £738 £738 £700
England median daily rate £513 £498 £475
% change year-on-year +3.02% +4.74% +1.60%
Number of hourly rates quoted 183 142 289
10th Percentile £15.20 £13.78 £11.95
25th Percentile £20.00 £19.00 £15.49
Median hourly rate £29.63 £27.30 £21.00
Median % change year-on-year +8.54% +29.98% -2.01%
75th Percentile £47.38 £43.34 £31.00
90th Percentile £64.00 £54.90 £51.25
England median hourly rate £19.51 £20.25 £20.00
% change year-on-year -3.63% +1.23% +6.95%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 24 July 2021.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 24 July 2021.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 24 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -11 117 £450 +5.88% 105
West London +10 33 £373 -13.37% 30
South London +23 6 £430 +1.18% 4
East London +1 3 £350 -17.65% 52
North London - 3 £400 - 2
Marketing
England

For the 6 months to 24 July 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 344 (32.92%) Finance
2 313 (29.95%) Digital Marketing
3 295 (28.23%) Analytics
4 267 (25.55%) Agile Software Development
5 260 (24.88%) Social Skills
6 239 (22.87%) Business Intelligence
7 202 (19.33%) Salesforce.com
8 190 (18.18%) SQL
9 182 (17.42%) Analytical Skills
10 179 (17.13%) Telecoms
11 177 (16.94%) SAP
11 177 (16.94%) CRM
12 174 (16.65%) Programme Management
13 169 (16.17%) Public Sector
14 157 (15.02%) Manufacturing
15 156 (14.93%) Electronics
16 128 (12.25%) Project Management
17 124 (11.87%) Degree
18 118 (11.29%) Python
19 117 (11.20%) Adobe
20 116 (11.10%) Azure
21 109 (10.43%) JavaScript
22 108 (10.33%) Problem-Solving
23 103 (9.86%) Microsoft
24 102 (9.76%) E-Commerce
25 99 (9.47%) User Experience
26 98 (9.38%) Visualisation
27 95 (9.09%) HTML
28 93 (8.90%) Social Media
29 91 (8.71%) Retail

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (5.26%) CMS
2 32 (3.06%) Adobe Experience Manager
3 29 (2.78%) SharePoint
4 25 (2.39%) Apache Spark
5 20 (1.91%) Jupyter
6 17 (1.63%) WordPress
7 9 (0.86%) Confluence
7 9 (0.86%) SharePoint 2010
8 8 (0.77%) Apache
9 6 (0.57%) Apache Airflow
9 6 (0.57%) Sitecore CMS
10 4 (0.38%) Anypoint
10 4 (0.38%) BizTalk Server
10 4 (0.38%) Elasticsearch
10 4 (0.38%) Mule
10 4 (0.38%) Mule ESB
11 3 (0.29%) Drupal
11 3 (0.29%) Umbraco
12 2 (0.19%) Apache Solr
12 2 (0.19%) TPMS
Applications
1 67 (6.41%) Microsoft Excel
2 41 (3.92%) Microsoft PowerPoint
3 26 (2.49%) Photoshop
4 21 (2.01%) Microsoft Office
5 18 (1.72%) Figma
5 18 (1.72%) InVision
6 12 (1.15%) Sketch
7 10 (0.96%) Adobe Illustrator
8 9 (0.86%) Chatbot
8 9 (0.86%) InfoPath
9 7 (0.67%) Adobe Creative Suite
10 5 (0.48%) Adobe After Effects
10 5 (0.48%) InDesign
11 3 (0.29%) Adobe Premiere
11 3 (0.29%) Adobe XD
11 3 (0.29%) Microsoft Project
11 3 (0.29%) MS Visio
11 3 (0.29%) Zeplin
12 2 (0.19%) Spreadsheet
13 1 (0.096%) ZBrush
Business Applications
1 22 (2.11%) Salesforce.com CRM
2 21 (2.01%) Dynamics CRM
3 20 (1.91%) Adobe Campaign
4 6 (0.57%) Workfront
5 5 (0.48%) Magento
5 5 (0.48%) SAP Hybris
6 4 (0.38%) Dynamics AX
6 4 (0.38%) Shopify
7 3 (0.29%) Eloqua
7 3 (0.29%) Payment Gateway
7 3 (0.29%) SAP S/4HANA
7 3 (0.29%) Social Studio
7 3 (0.29%) Unica
8 2 (0.19%) Cloudability
8 2 (0.19%) Elite 3E
8 2 (0.19%) NetSuite
8 2 (0.19%) Oracle BRM
8 2 (0.19%) SAP ERP
8 2 (0.19%) Sprinklr
8 2 (0.19%) WebTrends
Cloud Services
1 116 (11.10%) Azure
2 83 (7.94%) AWS
3 66 (6.32%) Power Platform
4 46 (4.40%) IaaS
5 41 (3.92%) Microsoft 365
6 39 (3.73%) Adobe Analytics
7 38 (3.64%) SaaS
8 36 (3.44%) PaaS
9 35 (3.35%) Salesforce Sales Cloud
10 30 (2.87%) Google Analytics
11 28 (2.68%) Salesforce Service Cloud
12 19 (1.82%) Dynamics 365
13 18 (1.72%) Serverless
14 16 (1.53%) GitHub
15 15 (1.44%) Azure Active Directory
16 13 (1.24%) GCP
17 9 (0.86%) Slack
17 9 (0.86%) Workato
18 5 (0.48%) AWS Lambda
18 5 (0.48%) Azure Cosmos DB
Communications & Networking
1 19 (1.82%) HTTP
2 14 (1.34%) SMS
3 12 (1.15%) Wi-Fi
4 11 (1.05%) VPN
5 10 (0.96%) DNS
6 6 (0.57%) DMARC
7 5 (0.48%) Firewall
7 5 (0.48%) Internet
7 5 (0.48%) Intranet
7 5 (0.48%) Network Security
7 5 (0.48%) SMTP
8 3 (0.29%) HTTPS
8 3 (0.29%) LAN
8 3 (0.29%) Unified Communications
8 3 (0.29%) WAN
8 3 (0.29%) Wireshark
9 2 (0.19%) DHCP
9 2 (0.19%) Ethernet
9 2 (0.19%) VLAN
9 2 (0.19%) VoIP
Database & Business Intelligence
1 64 (6.12%) Power BI
2 53 (5.07%) Tableau
3 40 (3.83%) Metadata
4 37 (3.54%) Data Warehouse
5 30 (2.87%) PostgreSQL
6 29 (2.78%) Big Data
7 28 (2.68%) Relational Database
8 23 (2.20%) QlikView
9 19 (1.82%) Hadoop
10 18 (1.72%) Metadata Repository
10 18 (1.72%) NoSQL
10 18 (1.72%) Redis
11 15 (1.44%) Data Lake
11 15 (1.44%) SQL Server
11 15 (1.44%) SQL Server Integration Services
12 12 (1.15%) Apache Cassandra
13 11 (1.05%) Looker
14 10 (0.96%) MySQL
15 8 (0.77%) Apache Hive
15 8 (0.77%) MongoDB
Development Applications
1 59 (5.65%) Git (software)
2 50 (4.78%) JIRA
3 26 (2.49%) Subversion
4 20 (1.91%) Jenkins
5 18 (1.72%) Mockito
6 10 (0.96%) Gatling
7 9 (0.86%) PowerDesigner
8 8 (0.77%) JUnit
9 7 (0.67%) TestRail
10 6 (0.57%) Cucumber
10 6 (0.57%) Cypress.io
10 6 (0.57%) Fiddler
10 6 (0.57%) webpack
11 5 (0.48%) Selenium
11 5 (0.48%) Visual Studio Team System
12 4 (0.38%) Maven
12 4 (0.38%) Storybook
12 4 (0.38%) Visual Studio
13 3 (0.29%) Axure RP
13 3 (0.29%) Charles Proxy
General
1 344 (32.92%) Finance
2 260 (24.88%) Social Skills
3 182 (17.42%) Analytical Skills
4 179 (17.13%) Telecoms
5 169 (16.17%) Public Sector
6 157 (15.02%) Manufacturing
7 156 (14.93%) Electronics
8 91 (8.71%) Retail
9 80 (7.66%) Presentation Skills
10 54 (5.17%) Advertising
11 37 (3.54%) Organisational Skills
12 33 (3.16%) Banking
12 33 (3.16%) Legal
13 25 (2.39%) Publishing
14 24 (2.30%) French Language
15 23 (2.20%) German Language
16 18 (1.72%) Games
17 14 (1.34%) Influencing Skills
18 12 (1.15%) Italian Language
19 11 (1.05%) Front Office
Job Titles
1 131 (12.54%) Developer
2 120 (11.48%) Architect
3 115 (11.00%) Analyst
4 77 (7.37%) Consultant
5 73 (6.99%) Marketing Manager
6 54 (5.17%) Project Manager
7 53 (5.07%) Data Scientist
8 46 (4.40%) Business Analyst
9 42 (4.02%) Designer
10 40 (3.83%) Solutions Architect
11 33 (3.16%) Data Architect
12 27 (2.58%) Marketing Analyst
12 27 (2.58%) Product Manager
13 24 (2.30%) Data Engineer
14 23 (2.20%) UX Designer
15 20 (1.91%) Salesforce Architect
16 19 (1.82%) Marketing Consultant
16 19 (1.82%) Salesforce Developer
16 19 (1.82%) Technical Architect
17 18 (1.72%) Data Analyst
Libraries, Frameworks & Software Standards
1 95 (9.09%) HTML
2 71 (6.79%) CSS
3 48 (4.59%) Web Services
4 43 (4.11%) React
5 33 (3.16%) Node.js
6 29 (2.78%) REST
7 26 (2.49%) .NET
8 25 (2.39%) RESTful
8 25 (2.39%) Spring
9 23 (2.20%) HTML5
10 21 (2.01%) SOAP
11 18 (1.72%) D3.js
11 18 (1.72%) Velocity
12 17 (1.63%) Shiny
13 15 (1.44%) CSS3
13 15 (1.44%) Hibernate
13 15 (1.44%) Kafka
14 14 (1.34%) J2EE
14 14 (1.34%) Ruby on Rails
15 13 (1.24%) JSON
Miscellaneous
1 99 (9.47%) User Experience
2 93 (8.90%) Social Media
3 60 (5.74%) Management Information System
4 33 (3.16%) Marketing Technology
5 31 (2.97%) Algorithms
6 29 (2.78%) Virtual Team
7 21 (2.01%) FMCG
8 20 (1.91%) Self-Motivation
9 16 (1.53%) Mobile App
9 16 (1.53%) Public Cloud
10 15 (1.44%) Digital Media
11 12 (1.15%) Analytical Mindset
11 12 (1.15%) Data Structures
11 12 (1.15%) Taxonomies
12 11 (1.05%) Blog
13 10 (0.96%) Graphic Design
14 9 (0.86%) Tandem
15 7 (0.67%) Data Protection Act
15 7 (0.67%) PlayStation
16 6 (0.57%) Reference Data
Operating Systems
1 45 (4.31%) Linux
2 25 (2.39%) Unix
3 24 (2.30%) Windows
4 13 (1.24%) Android
4 13 (1.24%) Apple iOS
4 13 (1.24%) Mac OS X
5 9 (0.86%) Windows Mobile
6 4 (0.38%) Windows Server
7 3 (0.29%) Windows 10
8 2 (0.19%) Windows Server 2012
9 1 (0.096%) Mac OS
9 1 (0.096%) Tizen
9 1 (0.096%) Ubuntu
9 1 (0.096%) webOS
Processes & Methodologies
1 313 (29.95%) Digital Marketing
2 295 (28.23%) Analytics
3 267 (25.55%) Agile Software Development
4 239 (22.87%) Business Intelligence
5 177 (16.94%) CRM
6 174 (16.65%) Programme Management
7 128 (12.25%) Project Management
8 108 (10.33%) Problem-Solving
9 102 (9.76%) E-Commerce
10 98 (9.38%) Visualisation
11 89 (8.52%) Stakeholder Management
12 87 (8.33%) B2B
13 86 (8.23%) Scrum
14 84 (8.04%) Data Science
15 77 (7.37%) Data Analysis
16 72 (6.89%) User Stories
17 69 (6.60%) Decision-Making
18 66 (6.32%) SEO
18 66 (6.32%) Software Engineering
19 63 (6.03%) Data Modelling
Programming Languages
1 190 (18.18%) SQL
2 118 (11.29%) Python
3 109 (10.43%) JavaScript
4 84 (8.04%) Java
5 51 (4.88%) R
6 32 (3.06%) TypeScript
7 27 (2.58%) C#
8 20 (1.91%) PHP
8 20 (1.91%) PowerShell
9 18 (1.72%) VBA
10 16 (1.53%) Scala
10 16 (1.53%) T-SQL
11 15 (1.44%) Ruby
12 11 (1.05%) Apex Code
13 10 (0.96%) C++
14 8 (0.77%) Java 8
15 7 (0.67%) C
15 7 (0.67%) HiveQL
16 6 (0.57%) Kotlin
17 5 (0.48%) ES6
Qualifications
1 124 (11.87%) Degree
2 24 (2.30%) Security Cleared
3 16 (1.53%) SC Cleared
4 14 (1.34%) MBA
5 8 (0.77%) Master's Degree
6 6 (0.57%) PhD
7 5 (0.48%) PMP
8 4 (0.38%) Computer Science Degree
8 4 (0.38%) PMI Certification
9 3 (0.29%) CCNP
9 3 (0.29%) Cisco Certification
9 3 (0.29%) Numerate Degree
10 2 (0.19%) CCNA
10 2 (0.19%) TOGAF Certification
11 1 (0.096%) CFA
11 1 (0.096%) DBS Check
11 1 (0.096%) DV Cleared
11 1 (0.096%) ITIL Certification
Quality Assurance & Compliance
1 44 (4.21%) QA
2 37 (3.54%) Data Quality
3 34 (3.25%) GDPR
4 14 (1.34%) Accessibility
5 8 (0.77%) SLA
6 6 (0.57%) ISO/IEC 27001
6 6 (0.57%) PCI DSS
7 5 (0.48%) Sarbanes-Oxley
8 3 (0.29%) PMO
9 2 (0.19%) Actionable Recommendations
9 2 (0.19%) HL7
9 2 (0.19%) ISO 20022
9 2 (0.19%) NIST
9 2 (0.19%) UCITS
10 1 (0.096%) COBIT
10 1 (0.096%) ISO/IEC 20000
10 1 (0.096%) NCSC
10 1 (0.096%) P3O
10 1 (0.096%) SEPA
System Software
1 20 (1.91%) Docker
2 18 (1.72%) Active Directory
3 2 (0.19%) VMware Infrastructure
3 2 (0.19%) vSphere
3 2 (0.19%) XenApp
3 2 (0.19%) XenDesktop
Systems Management
1 26 (2.49%) Terraform
2 21 (2.01%) Kubernetes
3 16 (1.53%) Ansible
4 12 (1.15%) Prometheus
5 10 (0.96%) Grafana
5 10 (0.96%) Microsoft Intune
6 9 (0.86%) Active Directory Federation Services
6 9 (0.86%) Single Sign-On
7 5 (0.48%) SCCM
8 4 (0.38%) CloudHub
9 2 (0.19%) AirWatch
9 2 (0.19%) Hadoop YARN
9 2 (0.19%) Oozie
9 2 (0.19%) Puppet
9 2 (0.19%) Tivoli Storage Manager
10 1 (0.096%) HP Quality Center
10 1 (0.096%) Kibana
10 1 (0.096%) Rancher
10 1 (0.096%) Salt
Vendors
1 202 (19.33%) Salesforce.com
2 177 (16.94%) SAP
3 117 (11.20%) Adobe
4 103 (9.86%) Microsoft
5 64 (6.12%) Salesforce Marketing Cloud
6 46 (4.40%) Google
7 34 (3.25%) Alteryx
8 26 (2.49%) Oracle
9 19 (1.82%) Marketo
10 15 (1.44%) Facebook
10 15 (1.44%) Remedy
11 14 (1.34%) Pega
12 13 (1.24%) Pardot
13 12 (1.15%) VMware
14 10 (0.96%) Samsung
14 10 (0.96%) Sparx
15 9 (0.86%) Informatica
15 9 (0.86%) Nintex
16 8 (0.77%) hybris
16 8 (0.77%) MuleSoft