Period
to 4 March 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 4 March 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
4 Mar 2021
Same period 2020 Same period 2019
Rank 71 75 85
Rank change year-on-year +4 +10 -8
Contract jobs citing Marketing 687 878 1,282
As % of all contract jobs advertised in London 3.43% 3.14% 2.95%
As % of the General category 7.31% 7.30% 6.31%
Number of daily rates quoted 601 635 884
Median daily rate £510 £475 £475
Median daily rate % change year-on-year +7.37% - +8.57%
10th Percentile £275 £263 £275
90th Percentile £738 £675 £675
England median daily rate £500 £450 £463
% change year-on-year +11.11% -2.70% +8.82%
Number of hourly rates quoted 27 11 18
Median hourly rate £31.00 £28.00 £24.11
Median hourly rate % change year-on-year +10.71% +16.13% -10.70%
10th Percentile £20.05 £10.25 £11.73
90th Percentile £48.75 £53.75 £44.34
England median hourly rate £26.75 £27.50 £21.00
% change year-on-year -2.73% +30.95% -30.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 9,403 12,027 20,318
As % of all contract IT jobs advertised in London 46.90% 43.07% 46.69%
Number of daily rates quoted 6,812 8,628 14,622
Median daily rate £525 £525 £525
10th Percentile £345 £318 £324
90th Percentile £725 £723 £700
England median daily rate £500 £488 £500
% change year-on-year +2.56% -2.50% +5.26%
Number of hourly rates quoted 101 144 201
Median hourly rate £27.76 £21.05 £21.00
Median hourly rate % change year-on-year +31.88% +0.24% -4.33%
10th Percentile £14.50 £12.42 £12.76
90th Percentile £61.75 £53.04 £47.25
Median hourly rate £24.42 £20.00 £20.41
% change year-on-year +22.08% -2.02% -5.06%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 4 March 2021.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 4 March 2021.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 4 March 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -32 43 £484 +1.84% 82
West London +20 24 £620 +55.97% 27
South London +35 4 £525 -2.33% 2
East London +24 1 £500 +11.11% 39
North London +7 1 £375 +17.19% 1
Marketing
England

For the 6 months to 4 March 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 247 (35.95%) Finance
2 225 (32.75%) Digital Marketing
3 180 (26.20%) SAP
4 179 (26.06%) Business Intelligence
5 172 (25.04%) Telecoms
6 171 (24.89%) Public Sector
7 168 (24.45%) Manufacturing
7 168 (24.45%) Agile Software Development
8 166 (24.16%) Programme Management
9 161 (23.44%) Electronics
10 130 (18.92%) Analytics
11 117 (17.03%) Salesforce.com
12 105 (15.28%) Analytical Skills
13 102 (14.85%) SQL
14 95 (13.83%) Azure
15 85 (12.37%) HTML
16 76 (11.06%) Python
17 75 (10.92%) CRM
17 75 (10.92%) Project Management
18 73 (10.63%) JavaScript
19 71 (10.33%) Microsoft
20 69 (10.04%) CSS
21 64 (9.32%) Java
22 60 (8.73%) Data Modelling
23 57 (8.30%) Web Services
23 57 (8.30%) Social Media
24 56 (8.15%) E-Commerce
25 52 (7.57%) Adobe
25 52 (7.57%) Git (software)
25 52 (7.57%) Salesforce Marketing Cloud

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (4.22%) WordPress
2 28 (4.08%) CMS
3 20 (2.91%) Apache Spark
4 15 (2.18%) Mule
5 14 (2.04%) Red Hat Fuse
6 12 (1.75%) SharePoint
7 11 (1.60%) Adobe Experience Manager
7 11 (1.60%) Oracle SOA Suite
8 10 (1.46%) Oracle Service Bus
9 8 (1.16%) Confluence
10 7 (1.02%) Apache Airflow
10 7 (1.02%) SAS
10 7 (1.02%) Sitecore CMS
11 6 (0.87%) Apache
12 4 (0.58%) EPiServer
12 4 (0.58%) WebSphere
12 4 (0.58%) WebSphere Application Server
13 3 (0.44%) Exchange Server 2010
13 3 (0.44%) MS Exchange
14 2 (0.29%) Elasticsearch
Applications
1 21 (3.06%) Microsoft Excel
2 17 (2.47%) Microsoft PowerPoint
3 16 (2.33%) Microsoft Office
4 12 (1.75%) Photoshop
5 8 (1.16%) Adobe Illustrator
6 6 (0.87%) Adobe After Effects
6 6 (0.87%) Sketch
7 4 (0.58%) Adobe Creative Suite
8 3 (0.44%) Adobe Premiere
8 3 (0.44%) Figma
9 2 (0.29%) Chatbot
9 2 (0.29%) InVision
9 2 (0.29%) Microsoft Project
9 2 (0.29%) MS Visio
10 1 (0.15%) Acrobat
10 1 (0.15%) AutoCAD
10 1 (0.15%) InDesign
10 1 (0.15%) InfoPath
10 1 (0.15%) Spreadsheet
10 1 (0.15%) SPSS
Business Applications
1 18 (2.62%) Sparx Enterprise Architect
2 9 (1.31%) Dynamics CRM
3 5 (0.73%) Social Studio
4 4 (0.58%) Adobe Campaign
4 4 (0.58%) Eloqua
4 4 (0.58%) Salesforce.com CRM
4 4 (0.58%) Shopify
5 3 (0.44%) SAP S/4HANA
6 2 (0.29%) Magento
6 2 (0.29%) SAP BRIM
6 2 (0.29%) SAP CO
6 2 (0.29%) SAP FI
6 2 (0.29%) SAP FI/CO
6 2 (0.29%) SAP Hybris
6 2 (0.29%) SDL Web 8
7 1 (0.15%) Dynamics AX
7 1 (0.15%) Payment Gateway
7 1 (0.15%) Radian6
7 1 (0.15%) SAP CRM
7 1 (0.15%) SAP ERP
Cloud Services
1 95 (13.83%) Azure
2 48 (6.99%) AWS
3 32 (4.66%) Salesforce Sales Cloud
4 27 (3.93%) Salesforce Service Cloud
5 26 (3.78%) Serverless
6 24 (3.49%) Power Platform
7 18 (2.62%) GCP
8 16 (2.33%) Google Analytics
8 16 (2.33%) SaaS
9 15 (2.18%) Azure Functions
10 14 (2.04%) Adobe Analytics
10 14 (2.04%) Heroku
10 14 (2.04%) Microsoft 365
11 13 (1.89%) Azure Active Directory
12 11 (1.60%) AWS Lambda
13 10 (1.46%) IaaS
14 9 (1.31%) Dynamics 365
15 6 (0.87%) Adobe Creative Cloud
16 5 (0.73%) PaaS
17 4 (0.58%) G Suite
Communications & Networking
1 19 (2.77%) HTTP
2 12 (1.75%) SMS
3 10 (1.46%) Firewall
3 10 (1.46%) VoIP
4 6 (0.87%) Wireshark
5 4 (0.58%) DMARC
5 4 (0.58%) DNS
5 4 (0.58%) RTCP
5 4 (0.58%) RTP
5 4 (0.58%) TCP/IP
5 4 (0.58%) VPN
6 3 (0.44%) Internet
6 3 (0.44%) Network Security
6 3 (0.44%) SMTP
6 3 (0.44%) Wi-Fi
7 2 (0.29%) Intranet
8 1 (0.15%) Broadband
8 1 (0.15%) Cisco IOS
8 1 (0.15%) DMZ
8 1 (0.15%) WAN
Database & Business Intelligence
1 24 (3.49%) Big Data
2 23 (3.35%) Relational Database
3 18 (2.62%) Power BI
4 16 (2.33%) PostgreSQL
5 14 (2.04%) SQL Server
6 13 (1.89%) Tableau
7 12 (1.75%) Data Warehouse
7 12 (1.75%) Hadoop
8 10 (1.46%) RDBMS
9 9 (1.31%) Qlik Sense
9 9 (1.31%) SQL Server Integration Services
10 8 (1.16%) NoSQL
10 8 (1.16%) Pentaho
10 8 (1.16%) QlikView
11 7 (1.02%) Data Lake
11 7 (1.02%) MySQL
11 7 (1.02%) SAP Data Services
12 5 (0.73%) Looker
13 4 (0.58%) Blockchain
13 4 (0.58%) Redis
Development Applications
1 52 (7.57%) Git (software)
2 27 (3.93%) Jenkins
3 23 (3.35%) JIRA
4 15 (2.18%) Visual Studio Team System
5 10 (1.46%) Subversion
6 8 (1.16%) webpack
7 5 (0.73%) MLflow
8 4 (0.58%) Fiddler
8 4 (0.58%) GitLab
8 4 (0.58%) Redmine
8 4 (0.58%) TestRail
9 3 (0.44%) Artifactory
9 3 (0.44%) Atlassian Bamboo
9 3 (0.44%) Cucumber
9 3 (0.44%) Cypress.io
9 3 (0.44%) Grunt
9 3 (0.44%) JUnit
9 3 (0.44%) Mockito
9 3 (0.44%) Selenium
10 2 (0.29%) Vagrant
General
1 247 (35.95%) Finance
2 172 (25.04%) Telecoms
3 171 (24.89%) Public Sector
4 168 (24.45%) Manufacturing
5 161 (23.44%) Electronics
6 44 (6.40%) Retail
7 32 (4.66%) Banking
8 23 (3.35%) Advertising
9 21 (3.06%) Legal
10 17 (2.47%) Publishing
11 14 (2.04%) Billing
11 14 (2.04%) Front Office
12 13 (1.89%) Pharmaceutical
13 12 (1.75%) Games
14 8 (1.16%) German Language
15 6 (0.87%) French Language
16 5 (0.73%) Automotive
16 5 (0.73%) Brand Awareness
16 5 (0.73%) Investment Banking
17 4 (0.58%) Financial Institution
Job Titles
1 129 (18.78%) Developer
2 101 (14.70%) Architect
3 56 (8.15%) Analyst
4 46 (6.70%) Consultant
5 35 (5.09%) Data Architect
5 35 (5.09%) Project Manager
6 34 (4.95%) Java Developer
7 32 (4.66%) Marketing Manager
8 31 (4.51%) Senior Developer
9 28 (4.08%) Data Scientist
10 27 (3.93%) Data Modeller
10 27 (3.93%) Salesforce Architect
11 26 (3.78%) Designer
12 25 (3.64%) Integration Developer
13 23 (3.35%) Solutions Architect
14 22 (3.20%) Data Analyst
14 22 (3.20%) Full Stack Developer
15 19 (2.77%) Salesforce Developer
16 18 (2.62%) Business Analyst
16 18 (2.62%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 85 (12.37%) HTML
2 69 (10.04%) CSS
3 57 (8.30%) Web Services
4 36 (5.24%) JSON
4 36 (5.24%) SOAP
5 34 (4.95%) RESTful
6 29 (4.22%) XML
7 28 (4.08%) Middleware
8 24 (3.49%) REST
9 23 (3.35%) XSLT
10 21 (3.06%) Node.js
11 17 (2.47%) jQuery
12 16 (2.33%) HTML5
13 14 (2.04%) Apache Camel
13 14 (2.04%) React
13 14 (2.04%) Symfony
14 13 (1.89%) .NET
14 13 (1.89%) Spring
15 12 (1.75%) ADO
16 11 (1.60%) AngularJS
Miscellaneous
1 105 (15.28%) Analytical Skills
2 57 (8.30%) Social Media
3 46 (6.70%) User Experience
4 19 (2.77%) Marketing Technology
5 17 (2.47%) Management Information System
6 15 (2.18%) FMCG
7 11 (1.60%) Analytical Mindset
7 11 (1.60%) Mobile App
8 10 (1.46%) Graphic Design
8 10 (1.46%) Virtual Team
9 9 (1.31%) Algorithms
9 9 (1.31%) NHS
10 8 (1.16%) EPoS
10 8 (1.16%) Reference Data
11 7 (1.02%) Blog
12 5 (0.73%) Greenfield Project
12 5 (0.73%) PlayStation
12 5 (0.73%) Self-Motivation
12 5 (0.73%) W3C
13 4 (0.58%) Smart City
Operating Systems
1 21 (3.06%) Windows
2 16 (2.33%) Linux
3 9 (1.31%) Windows 10
4 8 (1.16%) Unix
5 7 (1.02%) Windows Server
6 6 (0.87%) Android
6 6 (0.87%) Apple iOS
7 5 (0.73%) Mac OS X
8 3 (0.44%) Windows Mobile
9 2 (0.29%) Red Hat Enterprise Linux
10 1 (0.15%) AIX
10 1 (0.15%) HPUX
10 1 (0.15%) Mac OS
10 1 (0.15%) Windows Server 2012
10 1 (0.15%) Windows Server 2016
Processes & Methodologies
1 225 (32.75%) Digital Marketing
2 179 (26.06%) Business Intelligence
3 168 (24.45%) Agile Software Development
4 166 (24.16%) Programme Management
5 130 (18.92%) Analytics
6 75 (10.92%) CRM
6 75 (10.92%) Project Management
7 60 (8.73%) Data Modelling
8 56 (8.15%) E-Commerce
9 48 (6.99%) Data Architecture
10 45 (6.55%) Data Science
10 45 (6.55%) Project Delivery
11 44 (6.40%) Problem-Solving
12 41 (5.97%) B2B
12 41 (5.97%) Stakeholder Management
13 40 (5.82%) Scrum
14 39 (5.68%) SEO
14 39 (5.68%) Strategic Thinking
15 38 (5.53%) TDD
16 37 (5.39%) Data Analysis
Programming Languages
1 102 (14.85%) SQL
2 76 (11.06%) Python
3 73 (10.63%) JavaScript
4 64 (9.32%) Java
5 23 (3.35%) XPath
6 21 (3.06%) PHP
7 20 (2.91%) R
8 19 (2.77%) C#
9 13 (1.89%) TypeScript
10 12 (1.75%) Apex Code
11 10 (1.46%) T-SQL
12 7 (1.02%) C
12 7 (1.02%) Ruby
13 6 (0.87%) PowerShell
14 5 (0.73%) Ada
15 4 (0.58%) Bash Shell
15 4 (0.58%) ES6
15 4 (0.58%) Java 8
15 4 (0.58%) Perl
16 3 (0.44%) SOQL
Qualifications
1 46 (6.70%) Degree
2 20 (2.91%) Security Cleared
3 17 (2.47%) SC Cleared
4 5 (0.73%) PhD
5 4 (0.58%) Computer Science Degree
5 4 (0.58%) Master's Degree
6 3 (0.44%) ACCA
6 3 (0.44%) Numerate Degree
6 3 (0.44%) PMP
7 2 (0.29%) CISSP
7 2 (0.29%) DV Cleared
7 2 (0.29%) MBA
7 2 (0.29%) PMI Certification
8 1 (0.15%) AWS Certification
8 1 (0.15%) CEH
8 1 (0.15%) CESG Certified Professional
8 1 (0.15%) CIMA
8 1 (0.15%) CISM
8 1 (0.15%) MCSA
8 1 (0.15%) Microsoft Certification
Quality Assurance & Compliance
1 30 (4.37%) Data Quality
2 29 (4.22%) QA
3 19 (2.77%) GDPR
4 8 (1.16%) SLA
5 6 (0.87%) ISO/IEC 20000
6 5 (0.73%) ISO/IEC 27001
6 5 (0.73%) PCI DSS
7 4 (0.58%) NIST
7 4 (0.58%) PMO
8 3 (0.44%) Sarbanes-Oxley
9 2 (0.29%) Dublin Core
9 2 (0.29%) NCSC
10 1 (0.15%) GxP
10 1 (0.15%) HMG Security Policy Framework
10 1 (0.15%) JSP 440
System Software
1 21 (3.06%) Docker
2 11 (1.60%) Active Directory
3 6 (0.87%) Terminal Server
3 6 (0.87%) VMware Infrastructure
4 1 (0.15%) Hyper-V
Systems Management
1 26 (3.78%) Terraform
2 21 (3.06%) Ansible
3 12 (1.75%) Kubernetes
4 7 (1.02%) SCCM
5 6 (0.87%) Microsoft Intune
6 5 (0.73%) AirWatch
6 5 (0.73%) Opscode Chef
6 5 (0.73%) Puppet
7 4 (0.58%) Consul
8 3 (0.44%) Grafana
8 3 (0.44%) Istio
8 3 (0.44%) Kibana
8 3 (0.44%) logstash
8 3 (0.44%) Prometheus
8 3 (0.44%) Rancher
8 3 (0.44%) Single Sign-On
9 2 (0.29%) Docker Swarm
9 2 (0.29%) Fluentd
9 2 (0.29%) Marathon
9 2 (0.29%) Mesos
Vendors
1 180 (26.20%) SAP
2 117 (17.03%) Salesforce.com
3 71 (10.33%) Microsoft
4 52 (7.57%) Adobe
4 52 (7.57%) Salesforce Marketing Cloud
5 37 (5.39%) Google
6 28 (4.08%) Oracle
7 27 (3.93%) Remedy
8 19 (2.77%) Sparx
9 16 (2.33%) Facebook
10 13 (1.89%) Pega
11 11 (1.60%) Databricks
11 11 (1.60%) Informatica
12 10 (1.46%) WSO2
13 9 (1.31%) Marketo
13 9 (1.31%) Sitecore
14 8 (1.16%) Cadence
14 8 (1.16%) Pardot
14 8 (1.16%) VMware
15 6 (0.87%) Apple