Period
to 26 June 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 26 June 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
26 Jun 2019
Same period 2018 Same period 2017
Rank 68 83 66
Rank change year-on-year +15 -17 0
Contract jobs citing Marketing 1,429 1,389 1,431
As % of all contract IT jobs advertised in London 3.54% 3.07% 3.56%
As % of the General category 8.28% 6.85% 7.77%
Number of daily rates quoted 931 958 938
London median daily rate £475 £450 £440
Median daily rate % change year-on-year +5.56% +2.27% +3.53%
10th Percentile £263 £213 £216
90th Percentile £675 £631 £600
England median daily rate £463 £425 £425
% change year-on-year +8.82% - +6.25%
Number of hourly rates quoted 19 15 23
London median hourly rate £32.00 £32.65 £22.62
Median hourly rate % change year-on-year -1.98% +44.32% -4.21%
10th Percentile £7.00 £21.35 £14.60
90th Percentile £49.85 £47.60 £39.70
England median hourly rate £21.16 £32.57 £21.16
% change year-on-year -35.04% +53.97% +5.78%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 17,263 20,263 18,416
As % of all contract IT jobs advertised in London 42.79% 44.77% 45.87%
Number of daily rates quoted 11,956 14,555 13,080
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £350 £315 £313
90th Percentile £713 £700 £675
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 174 227 189
London median hourly rate £21.09 £24.00 £21.75
Median hourly rate % change year-on-year -12.13% +10.34% -1.14%
10th Percentile £14.00 £15.00 £11.33
90th Percentile £53.38 £55.80 £56.50
England median hourly rate £32.50 £26.39 £25.00
% change year-on-year +23.16% +5.55% -2.91%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 26 June 2019.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 26 June 2019.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 26 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -1 246 £450 +9.09% 82
West London 0 77 £431 +9.35% 21
East London +19 43 £525 +2.44% 12
South London +27 38 £375 -30.23% 4
North London -7 9 £460 +8.24% 2
Marketing
England

For the 6 months to 26 June 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 475 (33.24%) Agile Software Development
2 362 (25.33%) Finance
3 306 (21.41%) Analytics
4 265 (18.54%) CRM
5 249 (17.42%) Digital Marketing
6 241 (16.86%) HTML
7 236 (16.52%) Salesforce.com
8 235 (16.45%) JavaScript
9 231 (16.17%) Adobe
10 224 (15.68%) CSS
11 196 (13.72%) Scrum
12 194 (13.58%) Business Intelligence
13 191 (13.37%) SQL
14 179 (12.53%) User Experience
15 177 (12.39%) Degree
16 164 (11.48%) E-Commerce
17 160 (11.20%) Java
18 155 (10.85%) Analytical Skills
19 150 (10.50%) Microsoft
20 149 (10.43%) Project Management
21 148 (10.36%) Telecoms
22 142 (9.94%) SAP
23 138 (9.66%) DevOps
24 132 (9.24%) Retail
25 130 (9.10%) JIRA
26 125 (8.75%) Programme Management
27 121 (8.47%) Problem-Solving
28 120 (8.40%) Manufacturing
28 120 (8.40%) CMS
29 118 (8.26%) Git (software)

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 120 (8.40%) CMS
2 97 (6.79%) Adobe Experience Manager
3 40 (2.80%) Confluence
4 35 (2.45%) Apache
5 24 (1.68%) Apache Spark
6 23 (1.61%) Elasticsearch
7 22 (1.54%) SAS
8 21 (1.47%) WordPress
9 14 (0.98%) Drupal
10 13 (0.91%) SharePoint
11 10 (0.70%) Apache Airflow
12 9 (0.63%) Umbraco
13 7 (0.49%) Sitecore CMS
13 7 (0.49%) Skype for Business
14 6 (0.42%) Tomcat
15 5 (0.35%) OpenStack
16 4 (0.28%) IIS
16 4 (0.28%) Luigi
17 3 (0.21%) nginx
17 3 (0.21%) WebSphere
Applications
1 75 (5.25%) Microsoft Excel
2 65 (4.55%) Photoshop
3 44 (3.08%) Microsoft PowerPoint
4 42 (2.94%) Adobe Illustrator
5 39 (2.73%) Sketch
6 34 (2.38%) Microsoft Office
7 21 (1.47%) Adobe Creative Suite
7 21 (1.47%) InVision
8 12 (0.84%) SPSS
9 8 (0.56%) InDesign
10 5 (0.35%) Stata
11 4 (0.28%) AutoCAD
11 4 (0.28%) Microsoft Project
12 3 (0.21%) Acrobat
12 3 (0.21%) Blender
12 3 (0.21%) CINEMA 4D
12 3 (0.21%) MS Visio
12 3 (0.21%) OmniGraffle
12 3 (0.21%) SketchUp
12 3 (0.21%) Spreadsheet
Business Applications
1 36 (2.52%) Dynamics CRM
2 29 (2.03%) Adobe Campaign
3 19 (1.33%) Eloqua
4 14 (0.98%) Salesforce.com CRM
5 12 (0.84%) SAP Hybris
6 11 (0.77%) Oracle ERP
7 9 (0.63%) Magento
8 5 (0.35%) Dynamics AX
8 5 (0.35%) FastStats
8 5 (0.35%) Payment Gateway
9 4 (0.28%) NetSuite
9 4 (0.28%) SAP CRM
10 3 (0.21%) Shopify
10 3 (0.21%) Social Studio
11 2 (0.14%) SAP ERP
11 2 (0.14%) Unica
11 2 (0.14%) Workfront
12 1 (0.070%) BusinessWorks
12 1 (0.070%) SAP HCM
12 1 (0.070%) SAP S/4HANA
Cloud Services
1 95 (6.65%) Amazon AWS
2 74 (5.18%) Adobe Analytics
3 71 (4.97%) Google Analytics
4 66 (4.62%) Microsoft Azure
5 50 (3.50%) Salesforce Service Cloud
6 49 (3.43%) Google Cloud Platform
7 40 (2.80%) Power Platform
8 38 (2.66%) SaaS
9 20 (1.40%) Serverless
10 17 (1.19%) npm
11 16 (1.12%) Salesforce Sales Cloud
12 14 (0.98%) AWS Lambda
13 13 (0.91%) Dynamics 365
13 13 (0.91%) Office 365
14 11 (0.77%) Adobe Creative Cloud
14 11 (0.77%) Amazon Kinesis
15 10 (0.70%) Amazon EC2
15 10 (0.70%) GitHub
15 10 (0.70%) PaaS
16 9 (0.63%) Azure Active Directory
Communications & Networking
1 19 (1.33%) Firewall
2 18 (1.26%) Internet
3 10 (0.70%) DNS
4 9 (0.63%) Intranet
4 9 (0.63%) VPN
5 8 (0.56%) SMS
6 7 (0.49%) HTTP
6 7 (0.49%) LAN
6 7 (0.49%) Network Security
6 7 (0.49%) Skype
6 7 (0.49%) WAN
7 6 (0.42%) BGP
7 6 (0.42%) Ethernet
7 6 (0.42%) OSPF
7 6 (0.42%) Wireless
8 5 (0.35%) DHCP
8 5 (0.35%) MPLS
8 5 (0.35%) Multicast
9 4 (0.28%) HSRP
9 4 (0.28%) NaaS
Database & Business Intelligence
1 53 (3.71%) Big Data
2 51 (3.57%) MySQL
3 40 (2.80%) Power BI
3 40 (2.80%) Relational Database
4 37 (2.59%) SQL Server
5 35 (2.45%) Data Warehouse
6 25 (1.75%) BigQuery
6 25 (1.75%) Hadoop
7 20 (1.40%) PostgreSQL
7 20 (1.40%) RDBMS
8 17 (1.19%) Data Lake
9 16 (1.12%) Data Mining
10 13 (0.91%) MongoDB
11 12 (0.84%) Amazon Redshift
12 11 (0.77%) Redis
12 11 (0.77%) SQL Server Integration Services
13 8 (0.56%) Apache Hive
13 8 (0.56%) Flink
13 8 (0.56%) Looker
13 8 (0.56%) NoSQL
Development Applications
1 130 (9.10%) JIRA
2 118 (8.26%) Git (software)
3 63 (4.41%) Jenkins
4 36 (2.52%) Visual Studio Team System
5 32 (2.24%) Selenium
6 29 (2.03%) gulp
7 21 (1.47%) Grunt
8 18 (1.26%) JUnit
8 18 (1.26%) Mercurial
8 18 (1.26%) Mockito
8 18 (1.26%) Subversion
9 12 (0.84%) Cucumber
9 12 (0.84%) webpack
10 11 (0.77%) Oracle APEX
10 11 (0.77%) TeamCity
11 9 (0.63%) Axure RP
11 9 (0.63%) Redmine
12 8 (0.56%) Maven
12 8 (0.56%) Sonatype Nexus
13 7 (0.49%) Eclipse
General
1 362 (25.33%) Finance
2 148 (10.36%) Telecoms
3 132 (9.24%) Retail
4 120 (8.40%) Manufacturing
5 114 (7.98%) Electronics
6 113 (7.91%) Advertising
7 70 (4.90%) Banking
8 39 (2.73%) Legal
9 30 (2.10%) Publishing
10 16 (1.12%) Games
11 14 (0.98%) French Language
12 11 (0.77%) Investment Banking
13 10 (0.70%) Automotive
13 10 (0.70%) Law
14 9 (0.63%) Digital Economy
15 7 (0.49%) German Language
16 6 (0.42%) Pharmaceutical
16 6 (0.42%) Social Science
16 6 (0.42%) Spanish Language
17 5 (0.35%) Italian Language
Job Titles
1 305 (21.34%) Developer
2 169 (11.83%) Analyst
3 119 (8.33%) Architect
4 111 (7.77%) Consultant
5 84 (5.88%) Project Manager
6 78 (5.46%) Designer
7 64 (4.48%) Business Analyst
8 51 (3.57%) Marketing Manager
9 50 (3.50%) Senior Developer
10 47 (3.29%) Data Scientist
11 46 (3.22%) Data Analyst
12 42 (2.94%) UX Designer
13 40 (2.80%) Marketing Consultant
14 39 (2.73%) Java Developer
14 39 (2.73%) Salesforce Developer
15 37 (2.59%) Salesforce Consultant
16 35 (2.45%) Front End Developer (Client-Side Developer)
16 35 (2.45%) Solutions Architect
17 27 (1.89%) DevOps Engineer
17 27 (1.89%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 241 (16.86%) HTML
2 224 (15.68%) CSS
3 94 (6.58%) XML
4 85 (5.95%) Web Services
5 84 (5.88%) jQuery
6 82 (5.74%) HTML5
7 81 (5.67%) AngularJS
8 66 (4.62%) REST
9 59 (4.13%) CSS3
9 59 (4.13%) React
10 58 (4.06%) SOAP
11 55 (3.85%) Node.js
12 42 (2.94%) Sass
13 39 (2.73%) .NET
13 39 (2.73%) JSON
14 30 (2.10%) Kafka
15 28 (1.96%) RESTful
16 23 (1.61%) Ajax
16 23 (1.61%) Twitter Bootstrap
17 22 (1.54%) Middleware
Miscellaneous
1 179 (12.53%) User Experience
2 155 (10.85%) Analytical Skills
3 113 (7.91%) Social Media
4 81 (5.67%) Virtual Team
5 75 (5.25%) Mobile App
6 39 (2.73%) Greenfield Project
7 28 (1.96%) Self-Motivation
8 26 (1.82%) Marketing Technology
9 22 (1.54%) Algorithms
9 22 (1.54%) Digital Media
10 21 (1.47%) Management Information System
11 17 (1.19%) Blog
12 13 (0.91%) Data Centre
12 13 (0.91%) FMCG
13 12 (0.84%) Data Structures
14 9 (0.63%) Animation
14 9 (0.63%) Public Cloud
15 7 (0.49%) Enterprise Software
15 7 (0.49%) Photography
15 7 (0.49%) W3C
Operating Systems
1 78 (5.46%) Linux
2 30 (2.10%) Apple iOS
3 28 (1.96%) Windows
4 27 (1.89%) Android
5 14 (0.98%) Windows 10
6 12 (0.84%) Red Hat Enterprise Linux
7 5 (0.35%) Unix
8 3 (0.21%) Windows 7
8 3 (0.21%) Windows Server
9 2 (0.14%) CentOS
9 2 (0.14%) Mac OS X
9 2 (0.14%) Ubuntu
9 2 (0.14%) VMS
Processes & Methodologies
1 475 (33.24%) Agile Software Development
2 306 (21.41%) Analytics
3 265 (18.54%) CRM
4 249 (17.42%) Digital Marketing
5 196 (13.72%) Scrum
6 194 (13.58%) Business Intelligence
7 164 (11.48%) E-Commerce
8 149 (10.43%) Project Management
9 138 (9.66%) DevOps
10 125 (8.75%) Programme Management
11 121 (8.47%) Problem-Solving
12 114 (7.98%) Stakeholder Management
13 104 (7.28%) Software Engineering
14 102 (7.14%) Data Science
15 95 (6.65%) Computer Science
16 94 (6.58%) TDD
17 92 (6.44%) Content Management
18 74 (5.18%) Test Automation
19 71 (4.97%) B2B
20 70 (4.90%) Microservices
Programming Languages
1 235 (16.45%) JavaScript
2 191 (13.37%) SQL
3 160 (11.20%) Java
4 112 (7.84%) Python
5 45 (3.15%) Apex Code
6 44 (3.08%) PHP
7 43 (3.01%) R
8 42 (2.94%) Java 8
9 39 (2.73%) C#
10 34 (2.38%) ES6
11 24 (1.68%) Bash Shell
12 18 (1.26%) C
13 17 (1.19%) Scala
14 13 (0.91%) TypeScript
15 11 (0.77%) MATLAB
15 11 (0.77%) T-SQL
16 10 (0.70%) PowerShell
16 10 (0.70%) Ruby
17 8 (0.56%) ES7
18 7 (0.49%) Perl
Qualifications
1 177 (12.39%) Degree
2 59 (4.13%) Security Cleared
3 53 (3.71%) SC Cleared
4 27 (1.89%) Computer Science Degree
5 14 (0.98%) Master's Degree
5 14 (0.98%) PhD
6 10 (0.70%) Cisco Certification
7 7 (0.49%) MBA
8 5 (0.35%) CCIE
8 5 (0.35%) JNCIE
8 5 (0.35%) Numerate Degree
9 3 (0.21%) CCNA
9 3 (0.21%) CTC Cleared
9 3 (0.21%) IIBA
9 3 (0.21%) ITIL Foundation Certificate
9 3 (0.21%) PMP
9 3 (0.21%) RHCE
9 3 (0.21%) Six Sigma Green Belt
10 2 (0.14%) DV Cleared
10 2 (0.14%) PMI Certification
Quality Assurance & Compliance
1 114 (7.98%) QA
2 35 (2.45%) GDPR
3 21 (1.47%) Data Quality
4 13 (0.91%) PMO
5 6 (0.42%) Actionable Recommendations
6 3 (0.21%) ISO/IEC 27001
6 3 (0.21%) PSD2
6 3 (0.21%) SLA
7 2 (0.14%) JSP 440
7 2 (0.14%) RMADS
8 1 (0.070%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.070%) NIST
8 1 (0.070%) PCI DSS
System Software
1 50 (3.50%) Docker
2 13 (0.91%) Active Directory
3 5 (0.35%) Virtual Machines
4 4 (0.28%) VMware Infrastructure
5 2 (0.14%) Firmware
5 2 (0.14%) HDFS
5 2 (0.14%) VMware ESXi
5 2 (0.14%) VMware Workstation
5 2 (0.14%) vSphere
6 1 (0.070%) Apache Flume
6 1 (0.070%) Hyper-V
6 1 (0.070%) ISA Server
6 1 (0.070%) KVM
6 1 (0.070%) LXC
6 1 (0.070%) Microsoft App-V
6 1 (0.070%) Varnish
6 1 (0.070%) Virtual Servers
6 1 (0.070%) VMware NSX
6 1 (0.070%) XenApp
6 1 (0.070%) XenDesktop
Systems Management
1 34 (2.38%) Puppet
2 32 (2.24%) Kubernetes
3 29 (2.03%) Terraform
4 27 (1.89%) Ansible
5 13 (0.91%) Opscode Chef
6 7 (0.49%) SCCM
7 6 (0.42%) Microsoft Intune
7 6 (0.42%) Single Sign-On
8 5 (0.35%) Systems Management Server (SMS)
9 4 (0.28%) AirWatch
9 4 (0.28%) Kibana
10 3 (0.21%) vCenter Server
11 2 (0.14%) logstash
11 2 (0.14%) Oozie
12 1 (0.070%) Cobbler
12 1 (0.070%) Grafana
12 1 (0.070%) Graphite
12 1 (0.070%) Icinga
12 1 (0.070%) Iperf
12 1 (0.070%) SELinux
Vendors
1 236 (16.52%) Salesforce.com
2 231 (16.17%) Adobe
3 150 (10.50%) Microsoft
4 142 (9.94%) SAP
5 105 (7.35%) Google
6 74 (5.18%) Salesforce Marketing Cloud
7 44 (3.08%) Oracle
8 32 (2.24%) Tableau
9 31 (2.17%) Marketo
10 30 (2.10%) Pardot
11 18 (1.26%) Facebook
11 18 (1.26%) Tealium
12 16 (1.12%) hybris
13 14 (0.98%) Sitecore
13 14 (0.98%) Twitter
14 13 (0.91%) IBM
14 13 (0.91%) Red Hat
15 12 (0.84%) Splunk
16 10 (0.70%) Cisco
16 10 (0.70%) Instagram