Period
to 22 January 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 January 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
22 Jan 2020
Same period 2019 Same period 2018
Rank 73 92 73
Rank change year-on-year +19 -19 0
Contract jobs citing Marketing 950 1,226 1,598
As % of all contract IT jobs advertised in London 3.14% 2.75% 3.46%
As % of the General category 7.29% 5.87% 7.16%
Number of daily rates quoted 685 834 1,030
London median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% -
10th Percentile £264 £263 £225
90th Percentile £675 £650 £638
England median daily rate £450 £450 £425
% change year-on-year - +5.88% +3.34%
Number of hourly rates quoted 17 16 39
London median hourly rate £28.00 £24.11 £27.00
Median hourly rate % change year-on-year +16.13% -10.70% +10.61%
10th Percentile £16.25 £11.38 £16.45
90th Percentile £53.75 £106.75 £42.75
England median hourly rate £28.00 £23.00 £29.00
% change year-on-year +21.74% -20.69% +36.37%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 13,039 20,878 22,319
As % of all contract IT jobs advertised in London 43.13% 46.88% 48.32%
Number of daily rates quoted 9,173 14,778 16,154
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £313 £313 £307
90th Percentile £713 £700 £688
England median daily rate £488 £495 £475
% change year-on-year -1.52% +4.21% +5.56%
Number of hourly rates quoted 166 248 241
London median hourly rate £25.07 £24.08 £22.00
Median hourly rate % change year-on-year +4.13% +9.43% -
10th Percentile £12.44 £13.79 £13.31
90th Percentile £52.50 £54.73 £47.50
England median hourly rate £21.76 £22.00 £22.18
% change year-on-year -1.09% -0.81% +5.62%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 22 January 2020.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 22 January 2020.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 22 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +40 195 £450 - 156
West London -1 55 £398 -6.47% 46
South London +30 23 £525 +10.53% 10
East London +3 5 £475 -20.83% 24
North London +15 4 £320 -26.01% 2
Marketing
England

For the 6 months to 22 January 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 309 (32.53%) Agile Software Development
2 283 (29.79%) Finance
3 237 (24.95%) Digital Marketing
4 176 (18.53%) Business Intelligence
5 163 (17.16%) Salesforce.com
6 162 (17.05%) Analytics
7 155 (16.32%) CRM
8 150 (15.79%) SAP
9 137 (14.42%) Telecoms
10 132 (13.89%) HTML
11 131 (13.79%) Programme Management
12 125 (13.16%) Public Sector
13 121 (12.74%) Manufacturing
14 119 (12.53%) Electronics
15 118 (12.42%) JavaScript
16 114 (12.00%) CSS
17 109 (11.47%) Scrum
18 107 (11.26%) Retail
19 104 (10.95%) Microsoft
19 104 (10.95%) Adobe
20 103 (10.84%) User Experience
21 87 (9.16%) Problem-Solving
22 86 (9.05%) Analytical Skills
23 80 (8.42%) SQL
24 79 (8.32%) Social Media
25 78 (8.21%) Project Management
25 78 (8.21%) Stakeholder Management
26 76 (8.00%) Python
27 75 (7.89%) E-Commerce
28 73 (7.68%) TDD

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 51 (5.37%) CMS
2 36 (3.79%) Adobe Experience Manager
3 23 (2.42%) Confluence
4 21 (2.21%) Elasticsearch
5 14 (1.47%) SharePoint
6 9 (0.95%) SAS
7 7 (0.74%) Apache
7 7 (0.74%) Apache Spark
7 7 (0.74%) Kentico
7 7 (0.74%) Sitecore CMS
7 7 (0.74%) WordPress
8 6 (0.63%) Anypoint
8 6 (0.63%) Umbraco
9 3 (0.32%) BizTalk Server
9 3 (0.32%) SharePoint 2013
9 3 (0.32%) WebLogic
10 2 (0.21%) Apache Airflow
10 2 (0.21%) IIS
10 2 (0.21%) JBoss
10 2 (0.21%) MQSeries
Applications
1 42 (4.42%) Microsoft Excel
2 30 (3.16%) Photoshop
3 25 (2.63%) Microsoft Office
4 24 (2.53%) Adobe Illustrator
4 24 (2.53%) Sketch
5 18 (1.89%) Microsoft PowerPoint
6 16 (1.68%) InVision
7 15 (1.58%) Adobe Creative Suite
8 11 (1.16%) InDesign
9 10 (1.05%) MS Visio
10 7 (0.74%) OmniGraffle
11 5 (0.53%) Adobe XD
11 5 (0.53%) Microsoft Project
12 3 (0.32%) Adobe After Effects
12 3 (0.32%) Chatbot
12 3 (0.32%) GNU Octave
13 2 (0.21%) Adobe Premiere
14 1 (0.11%) 3ds Max
14 1 (0.11%) AutoCAD
14 1 (0.11%) Inkscape
Business Applications
1 35 (3.68%) Dynamics CRM
2 21 (2.21%) Eloqua
3 13 (1.37%) Adobe Campaign
4 9 (0.95%) Salesforce.com CRM
5 8 (0.84%) Sprinklr
6 4 (0.42%) SAP CRM
6 4 (0.42%) SAP Oil and Gas
7 3 (0.32%) SAP S/4HANA
8 2 (0.21%) Dynamics AX
8 2 (0.21%) Magento
8 2 (0.21%) Payment Gateway
8 2 (0.21%) Unica
9 1 (0.11%) Infor CRM
9 1 (0.11%) Lawson
9 1 (0.11%) NetSuite
9 1 (0.11%) Oracle AML
9 1 (0.11%) Oracle EBS
9 1 (0.11%) Oracle Procure-to-Pay
9 1 (0.11%) SAP PLM
Cloud Services
1 70 (7.37%) AWS
2 68 (7.16%) Azure
3 45 (4.74%) SaaS
4 31 (3.26%) Google Analytics
5 28 (2.95%) Power Platform
6 26 (2.74%) Office 365
7 25 (2.63%) Adobe Analytics
7 25 (2.63%) Salesforce Service Cloud
8 21 (2.21%) PaaS
9 20 (2.11%) IaaS
10 19 (2.00%) GitHub
11 18 (1.89%) GCP
12 17 (1.79%) Dynamics 365
12 17 (1.79%) Serverless
13 15 (1.58%) AWS Lambda
14 10 (1.05%) Salesforce Sales Cloud
15 9 (0.95%) Amazon S3
16 8 (0.84%) Force.com
17 7 (0.74%) TestFlight
18 6 (0.63%) Cloud Computing
Communications & Networking
1 21 (2.21%) Firewall
2 11 (1.16%) DNS
3 9 (0.95%) SMS
4 7 (0.74%) HTTPS
4 7 (0.74%) WAN
5 6 (0.63%) Bluetooth
6 4 (0.42%) DHCP
7 3 (0.32%) Broadband
7 3 (0.32%) Internet
7 3 (0.32%) LAN
7 3 (0.32%) Network Security
7 3 (0.32%) TCP/IP
7 3 (0.32%) VPN
8 2 (0.21%) Extranet
8 2 (0.21%) Intranet
8 2 (0.21%) SSL
8 2 (0.21%) Telepresence
8 2 (0.21%) VoIP
8 2 (0.21%) Wi-Fi
9 1 (0.11%) Spanning Tree
Database & Business Intelligence
1 34 (3.58%) Data Warehouse
2 31 (3.26%) Big Data
3 30 (3.16%) PostgreSQL
4 28 (2.95%) Power BI
5 26 (2.74%) SQL Server
6 25 (2.63%) Data Lake
7 18 (1.89%) Relational Database
8 17 (1.79%) Hadoop
8 17 (1.79%) MySQL
9 13 (1.37%) NoSQL
10 11 (1.16%) Amazon Redshift
11 8 (0.84%) BigQuery
11 8 (0.84%) RDBMS
12 7 (0.74%) Flink
13 6 (0.63%) Amazon DynamoDB
14 5 (0.53%) Jackrabbit
14 5 (0.53%) Looker
14 5 (0.53%) SQL Server Integration Services
15 4 (0.42%) Azure SQL Data Warehouse
15 4 (0.42%) Blockchain
Development Applications
1 66 (6.95%) JIRA
2 61 (6.42%) Git (software)
3 15 (1.58%) Axure RP
3 15 (1.58%) Jenkins
4 14 (1.47%) Team Foundation Server
5 13 (1.37%) JUnit
6 12 (1.26%) Visual Studio
7 10 (1.05%) CircleCI
8 9 (0.95%) Visual Studio Team System
9 7 (0.74%) CocoaPods
9 7 (0.74%) fastlane
9 7 (0.74%) JIRA Agile
9 7 (0.74%) Sonatype Nexus
9 7 (0.74%) Xcode
10 6 (0.63%) Selenium
11 5 (0.53%) Maven
11 5 (0.53%) PowerDesigner
11 5 (0.53%) Subversion
12 4 (0.42%) MSTest
12 4 (0.42%) TeamCity
General
1 283 (29.79%) Finance
2 137 (14.42%) Telecoms
3 125 (13.16%) Public Sector
4 121 (12.74%) Manufacturing
5 119 (12.53%) Electronics
6 107 (11.26%) Retail
7 60 (6.32%) Advertising
8 51 (5.37%) Banking
9 31 (3.26%) Publishing
10 28 (2.95%) Legal
11 18 (1.89%) Law
12 16 (1.68%) Games
12 16 (1.68%) Investment Banking
13 11 (1.16%) Pharmaceutical
14 8 (0.84%) Automotive
14 8 (0.84%) Brand Awareness
14 8 (0.84%) Spanish Language
15 7 (0.74%) Front Office
16 6 (0.63%) Back Office
16 6 (0.63%) Police
Job Titles
1 182 (19.16%) Developer
2 101 (10.63%) Analyst
3 87 (9.16%) Architect
4 71 (7.47%) Consultant
5 65 (6.84%) Project Manager
6 59 (6.21%) Designer
7 46 (4.84%) Marketing Manager
8 44 (4.63%) Business Analyst
9 38 (4.00%) Senior Developer
10 31 (3.26%) Solutions Architect
11 28 (2.95%) UX Designer
12 25 (2.63%) CRM Manager
12 25 (2.63%) Data Scientist
12 25 (2.63%) Salesforce Developer
13 23 (2.42%) Administrator
14 21 (2.21%) Digital Project Manager
15 20 (2.11%) Front End Developer (Client-Side Developer)
15 20 (2.11%) Full Stack Developer
15 20 (2.11%) Salesforce Architect
16 19 (2.00%) Salesforce Administrator
Libraries, Frameworks & Software Standards
1 132 (13.89%) HTML
2 114 (12.00%) CSS
3 47 (4.95%) REST
4 41 (4.32%) React
5 37 (3.89%) .NET
6 34 (3.58%) Node.js
7 28 (2.95%) Web Services
8 27 (2.84%) AngularJS
9 25 (2.63%) SOAP
10 23 (2.42%) XML
11 20 (2.11%) Spring
12 19 (2.00%) HTML5
13 18 (1.89%) Visualforce
14 17 (1.79%) Kafka
15 16 (1.68%) OAuth
16 15 (1.58%) jQuery
17 14 (1.47%) GraphQL
18 13 (1.37%) JSON
19 12 (1.26%) Django
19 12 (1.26%) JPA
Miscellaneous
1 103 (10.84%) User Experience
2 86 (9.05%) Analytical Skills
3 79 (8.32%) Social Media
4 27 (2.84%) Management Information System
5 24 (2.53%) Mobile App
6 22 (2.32%) Enterprise Software
6 22 (2.32%) Greenfield Project
7 21 (2.21%) Algorithms
8 20 (2.11%) Digital Media
9 19 (2.00%) Marketing Technology
9 19 (2.00%) Self-Motivation
10 17 (1.79%) Public Cloud
11 14 (1.47%) Virtual Team
12 12 (1.26%) Animation
12 12 (1.26%) Graphic Design
13 10 (1.05%) Blog
14 9 (0.95%) FMCG
15 8 (0.84%) iPad
16 6 (0.63%) Data Structures
16 6 (0.63%) Learning Management System
Operating Systems
1 32 (3.37%) Windows
2 30 (3.16%) Apple iOS
3 28 (2.95%) Linux
4 21 (2.21%) Windows 10
5 18 (1.89%) Android
6 8 (0.84%) Unix
7 6 (0.63%) Red Hat Enterprise Linux
8 4 (0.42%) Windows Server
9 3 (0.32%) Mac OS X
9 3 (0.32%) Windows 7
9 3 (0.32%) Windows Server 2012
10 2 (0.21%) Windows Mobile
11 1 (0.11%) CentOS
11 1 (0.11%) Mac OS
11 1 (0.11%) Ubuntu
11 1 (0.11%) VMS
11 1 (0.11%) Windows 8
11 1 (0.11%) Windows Server 2008
Processes & Methodologies
1 309 (32.53%) Agile Software Development
2 237 (24.95%) Digital Marketing
3 176 (18.53%) Business Intelligence
4 162 (17.05%) Analytics
5 155 (16.32%) CRM
6 131 (13.79%) Programme Management
7 109 (11.47%) Scrum
8 87 (9.16%) Problem-Solving
9 78 (8.21%) Project Management
9 78 (8.21%) Stakeholder Management
10 75 (7.89%) E-Commerce
11 73 (7.68%) TDD
12 71 (7.47%) DevOps
13 63 (6.63%) Data Science
14 60 (6.32%) Front End Development
15 51 (5.37%) Creative Thinking
15 51 (5.37%) Migration
16 46 (4.84%) BDD
16 46 (4.84%) Visualisation
17 44 (4.63%) Data Management
Programming Languages
1 118 (12.42%) JavaScript
2 80 (8.42%) SQL
3 76 (8.00%) Python
4 68 (7.16%) Java
5 29 (3.05%) C#
6 26 (2.74%) Apex Code
7 22 (2.32%) PHP
8 21 (2.21%) C
8 21 (2.21%) R
9 19 (2.00%) Ruby
10 18 (1.89%) Bash Shell
11 17 (1.79%) Java 8
12 14 (1.47%) Apple Swift
13 12 (1.26%) ES6
13 12 (1.26%) Scala
14 10 (1.05%) Kotlin
14 10 (1.05%) Objective-C
15 7 (0.74%) SOQL
16 6 (0.63%) Go
16 6 (0.63%) T-SQL
Qualifications
1 72 (7.58%) Degree
2 54 (5.68%) Security Cleared
3 43 (4.53%) SC Cleared
4 13 (1.37%) Computer Science Degree
5 12 (1.26%) PMI Certification
6 10 (1.05%) Master's Degree
7 8 (0.84%) Cisco Certification
8 7 (0.74%) PMP
9 5 (0.53%) CCNA
10 4 (0.42%) CEH
10 4 (0.42%) CISSP
10 4 (0.42%) Microsoft Certification
11 3 (0.32%) CCNP
11 3 (0.32%) CTC Cleared
11 3 (0.32%) DV Cleared
11 3 (0.32%) MBA
11 3 (0.32%) MCP
11 3 (0.32%) PhD
11 3 (0.32%) TOGAF Certification
12 2 (0.21%) (ISC)2 CCSP
Quality Assurance & Compliance
1 41 (4.32%) QA
2 24 (2.53%) Data Quality
3 19 (2.00%) GDPR
4 14 (1.47%) PMO
5 10 (1.05%) SLA
6 9 (0.95%) WCAG
7 6 (0.63%) NIST
8 4 (0.42%) ISO/IEC 27001
9 3 (0.32%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 2 (0.21%) ISO/IEC 27005
10 2 (0.21%) NCSC
10 2 (0.21%) NIST 800
11 1 (0.11%) GxP
11 1 (0.11%) PCI DSS
System Software
1 26 (2.74%) Docker
2 15 (1.58%) Active Directory
3 5 (0.53%) zsh
4 3 (0.32%) Virtual Machines
5 2 (0.21%) Firmware
5 2 (0.21%) Terminal Services
6 1 (0.11%) Apache ZooKeeper
6 1 (0.11%) Hyper-V
6 1 (0.11%) Virtual Desktop
6 1 (0.11%) VMware Infrastructure
Systems Management
1 20 (2.11%) Terraform
2 16 (1.68%) Kubernetes
3 12 (1.26%) Ansible
3 12 (1.26%) Microsoft Intune
4 11 (1.16%) Puppet
5 6 (0.63%) SCCM
5 6 (0.63%) Single Sign-On
6 5 (0.53%) AirWatch
7 3 (0.32%) Kibana
8 2 (0.21%) Opscode Chef
8 2 (0.21%) Salt
9 1 (0.11%) Consul
9 1 (0.11%) HAProxy
9 1 (0.11%) Host Intrusion Detection System
9 1 (0.11%) logstash
9 1 (0.11%) MOM
9 1 (0.11%) Network Intrusion Detection System
9 1 (0.11%) Systems Management Server (SMS)
Vendors
1 163 (17.16%) Salesforce.com
2 150 (15.79%) SAP
3 104 (10.95%) Adobe
3 104 (10.95%) Microsoft
4 66 (6.95%) Google
5 46 (4.84%) Salesforce Marketing Cloud
6 36 (3.79%) Tableau
7 32 (3.37%) Facebook
8 23 (2.42%) Oracle
9 20 (2.11%) Pardot
9 20 (2.11%) Twitter
10 13 (1.37%) MuleSoft
11 12 (1.26%) Marketo
12 11 (1.16%) Apple
12 11 (1.16%) Tealium
12 11 (1.16%) YouTube
13 10 (1.05%) Perforce
13 10 (1.05%) Sitecore
14 9 (0.95%) Instagram
15 8 (0.84%) Demandware