Marketing Contract Job Trends in London

Marketing
England > London

The table below looks at the prevalence of the term Marketing in contract job vacancies in London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 16 July 2026, comparing them to the same period in the previous two years.

6 months to
16 Jul 2026
Same period 2025 Same period 2024
Rank 83 71 73
Rank change year-on-year -12 +2 +25
Contract jobs citing Marketing 632 486 546
As % of all contract jobs in London 3.20% 3.58% 3.15%
As % of the General category 5.29% 5.26% 5.06%
Number of daily rates quoted 376 261 330
10th Percentile £263 £250 £250
25th Percentile £350 £318 £327
Median daily rate (50th Percentile) £450 £463 £475
Median % change year-on-year -2.70% -2.63% -7.77%
75th Percentile £565 £575 £609
90th Percentile £675 £668 £825
England median daily rate £450 £475 £481
% change year-on-year -5.26% -1.30% -6.10%
Number of hourly rates quoted 37 32 36
10th Percentile £21.96 £27.40 £29.25
25th Percentile £35.25 £33.25 £34.25
Median hourly rate £37.50 £43.79 £40.00
Median % change year-on-year -14.36% +9.47% +2.56%
75th Percentile £50.00 £50.67 £50.00
90th Percentile £54.75 £54.00 £68.75
England median hourly rate £35.50 £39.50 £33.00
% change year-on-year -10.13% +19.70% -9.59%

All General Skills
London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in London.

Contract vacancies with a requirement for general skills 11,956 9,232 10,791
As % of all contract IT jobs advertised in London 60.51% 68.07% 62.23%
Number of daily rates quoted 7,639 6,143 7,662
10th Percentile £350 £330 £335
25th Percentile £438 £425 £450
Median daily rate (50th Percentile) £550 £550 £571
Median % change year-on-year - -3.72% -4.79%
75th Percentile £675 £694 £700
90th Percentile £788 £813 £825
England median daily rate £525 £513 £530
% change year-on-year +2.44% -3.30% -3.64%
Number of hourly rates quoted 224 178 208
10th Percentile £18.75 £15.84 £16.25
25th Percentile £21.93 £24.66 £20.18
Median hourly rate £31.75 £32.70 £32.00
Median % change year-on-year -2.89% +2.17% -8.57%
75th Percentile £44.97 £50.75 £48.75
90th Percentile £66.75 £63.75 £68.75
England median hourly rate £34.00 £26.48 £33.75
% change year-on-year +28.42% -21.56% +10.51%

Marketing
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in London.

Marketing job vacancy trend in London

Marketing
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Marketing.

Contractor daily rate distribution trend for jobs in London citing Marketing

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 16 July 2026.

Daily rate histogram for Marketing in London

Marketing
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Marketing.

Contractor hourly rate distribution trend for jobs in London citing Marketing

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 16 July 2026.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 16 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -13 57 £400 -15.79% 60
West London -6 14 £655 +19.09% 35
East London +1 2 £260 -44.39% 13
North London -2 2 £450 +28.57% 1
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 63 (9.97%) CMS
2 21 (3.32%) Adobe Experience Manager
3 7 (1.11%) SharePoint
4 6 (0.95%) Confluence
5 5 (0.79%) Drupal
6 4 (0.63%) Apache Airflow
7 3 (0.47%) Apache Spark
7 3 (0.47%) WordPress
8 1 (0.16%) Apache
8 1 (0.16%) Headless CMS
8 1 (0.16%) Kentico
8 1 (0.16%) nginx
8 1 (0.16%) Oracle Collaboration Suite
8 1 (0.16%) Sitecore CMS
Applications
1 20 (3.16%) Microsoft Office
1 20 (3.16%) Microsoft PowerPoint
2 19 (3.01%) Microsoft Excel
3 13 (2.06%) Photoshop
4 8 (1.27%) Adobe Illustrator
5 4 (0.63%) Acrobat
5 4 (0.63%) MS Visio
6 3 (0.47%) Adobe Creative Suite
6 3 (0.47%) Final Cut Pro
6 3 (0.47%) InDesign
6 3 (0.47%) Spreadsheet
7 2 (0.32%) Chatbot
7 2 (0.32%) Trello
8 1 (0.16%) Adobe After Effects
8 1 (0.16%) Adobe Premiere
Business Applications
1 20 (3.16%) Dynamics CRM
2 17 (2.69%) Salesforce CRM
3 14 (2.22%) Adobe Campaign
4 9 (1.42%) Magento
5 8 (1.27%) Sprinklr
6 5 (0.79%) Eloqua
6 5 (0.79%) Shopify
7 2 (0.32%) SAP MDG
7 2 (0.32%) Workfront
8 1 (0.16%) Dynamics NAV
8 1 (0.16%) Payment Gateway
8 1 (0.16%) Raiser’s Edge
8 1 (0.16%) SAP S/4HANA
Cloud Services
1 70 (11.08%) SaaS
2 42 (6.65%) Azure
3 33 (5.22%) AWS
3 33 (5.22%) Power Platform
3 33 (5.22%) Salesforce Sales Cloud
4 31 (4.91%) Salesforce Service Cloud
5 25 (3.96%) GCP
6 20 (3.16%) Snowflake
7 16 (2.53%) Figma
8 15 (2.37%) Google Ads
9 14 (2.22%) Dynamics 365
10 10 (1.58%) Adobe Analytics
11 9 (1.42%) Azure DevOps
11 9 (1.42%) Google Analytics
11 9 (1.42%) Smartsheet
12 8 (1.27%) Microsoft 365
12 8 (1.27%) Power Automate
12 8 (1.27%) PowerApps
12 8 (1.27%) Slack
13 7 (1.11%) Salesforce Commerce Cloud
Communications & Networking
1 11 (1.74%) SMS
2 3 (0.47%) Internet
3 2 (0.32%) CTI
3 2 (0.32%) WebEx
4 1 (0.16%) 3G
4 1 (0.16%) 4G
4 1 (0.16%) 5G
4 1 (0.16%) Broadband
4 1 (0.16%) Intranet
4 1 (0.16%) Wi-Fi
Database & Business Intelligence
1 27 (4.27%) Power BI
2 25 (3.96%) Tableau
3 14 (2.22%) Data Warehouse
4 12 (1.90%) BigQuery
5 10 (1.58%) Data Lake
6 9 (1.42%) Looker
6 9 (1.42%) Metadata
7 8 (1.27%) Qlik Sense
8 6 (0.95%) Relational Database
9 4 (0.63%) Big Data
9 4 (0.63%) NoSQL
10 3 (0.47%) MySQL
10 3 (0.47%) Semantic Layer
10 3 (0.47%) Star Schema
11 2 (0.32%) Enterprise Data Warehouse
11 2 (0.32%) SQLPlus
12 1 (0.16%) Azure SQL Database
12 1 (0.16%) PostgreSQL
12 1 (0.16%) SAP BW
12 1 (0.16%) SQL Server Integration Services
Development Applications
1 22 (3.48%) Postman
2 16 (2.53%) JIRA
3 12 (1.90%) Git
4 10 (1.58%) Jenkins
5 9 (1.42%) Subversion
6 2 (0.32%) Charles Proxy
6 2 (0.32%) GitLab
6 2 (0.32%) Robot Framework
6 2 (0.32%) Selenium
7 1 (0.16%) PHPUnit
7 1 (0.16%) Team Foundation Server
7 1 (0.16%) Vite
General
1 197 (31.17%) Social Skills
2 91 (14.40%) Analytical Skills
3 81 (12.82%) Finance
4 69 (10.92%) Retail
5 42 (6.65%) Organisational Skills
6 36 (5.70%) Advertising
7 24 (3.80%) Legal
8 23 (3.64%) Public Sector
9 19 (3.01%) Banking
10 18 (2.85%) Influencing Skills
10 18 (2.85%) Presentation Skills
11 15 (2.37%) Publishing
12 12 (1.90%) Documentation Skills
12 12 (1.90%) Telecoms
13 10 (1.58%) Pharmaceutical
14 9 (1.42%) Law
15 8 (1.27%) Electronics
15 8 (1.27%) Inclusion and Diversity
16 7 (1.11%) Games
17 5 (0.79%) Billing
Job Titles
1 85 (13.45%) Analyst
2 67 (10.60%) Senior
3 51 (8.07%) Marketing Manager
4 41 (6.49%) Developer
5 39 (6.17%) Product Manager
6 34 (5.38%) Lead
7 33 (5.22%) Project Manager
8 32 (5.06%) Architect
8 32 (5.06%) Senior Manager
9 31 (4.91%) Consultant
9 31 (4.91%) Salesforce Developer
10 25 (3.96%) Data Analyst
11 23 (3.64%) Designer
12 22 (3.48%) Programme Manager
13 21 (3.32%) Business Analyst
14 20 (3.16%) Product Owner
15 18 (2.85%) Cloud Developer
16 16 (2.53%) Business Manager
16 16 (2.53%) Development Manager
17 14 (2.22%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 23 (3.64%) HTML
2 20 (3.16%) CSS
3 18 (2.85%) REST
4 10 (1.58%) Lightning Web Components
5 9 (1.42%) VML
6 6 (0.95%) JSON
6 6 (0.95%) Kafka
7 5 (0.79%) Middleware
7 5 (0.79%) Pandas
7 5 (0.79%) PySpark
7 5 (0.79%) SOAP
8 4 (0.63%) AngularJS
8 4 (0.63%) Flutter
8 4 (0.63%) React
8 4 (0.63%) React Native
9 3 (0.47%) HTML5
9 3 (0.47%) scikit-learn
10 2 (0.32%) GraphQL
10 2 (0.32%) Next.js
10 2 (0.32%) TensorFlow
Miscellaneous
1 65 (10.28%) Product Ownership
2 64 (10.13%) Marketing Technology
3 47 (7.44%) Social Media
4 41 (6.49%) Onboarding
5 19 (3.01%) Web Conferencing
6 18 (2.85%) PMI
7 17 (2.69%) Analytical Mindset
8 12 (1.90%) Data Structures
9 10 (1.58%) Legacy Systems
9 10 (1.58%) Self-Motivation
10 9 (1.42%) Greenfield Project
10 9 (1.42%) Mobile App
11 8 (1.27%) Data Protection Act
11 8 (1.27%) FMCG
12 7 (1.11%) AI Agents
13 6 (0.95%) Digital Media
13 6 (0.95%) Educational Technology
13 6 (0.95%) Management Information System
14 5 (0.79%) Graphic Design
14 5 (0.79%) Motion Graphics
Operating Systems
1 1 (0.16%) Linux
Processes & Methodologies
1 139 (21.99%) Analytics
2 137 (21.68%) Stakeholder Management
3 135 (21.36%) CRM
4 131 (20.73%) Agile
5 103 (16.30%) Project Management
6 98 (15.51%) Roadmaps
7 87 (13.77%) AI
8 83 (13.13%) B2B
9 72 (11.39%) Decision-Making
10 69 (10.92%) Digital Marketing
11 63 (9.97%) Scrum
12 58 (9.18%) Problem-Solving
13 51 (8.07%) Stakeholder Engagement
14 48 (7.59%) E-Commerce
14 48 (7.59%) Personalization
15 47 (7.44%) Marketing Strategy
16 46 (7.28%) User Experience
17 45 (7.12%) Business Intelligence
17 45 (7.12%) DevOps
17 45 (7.12%) Marketing Automation
Programming Languages
1 92 (14.56%) SQL
2 56 (8.86%) Python
3 13 (2.06%) JavaScript
4 10 (1.58%) Apex Code
5 8 (1.27%) TypeScript
6 6 (0.95%) R
7 4 (0.63%) SOQL
8 3 (0.47%) Java
8 3 (0.47%) LookML
9 2 (0.32%) C#
9 2 (0.32%) Google Apps Script
9 2 (0.32%) Korn
10 1 (0.16%) Bash
10 1 (0.16%) Data Analysis Expressions
10 1 (0.16%) PHP
10 1 (0.16%) SOSL
Qualifications
1 68 (10.76%) Degree
2 25 (3.96%) Security Cleared
3 23 (3.64%) PMP
4 22 (3.48%) PMI Certification
5 20 (3.16%) SC Cleared
6 10 (1.58%) Master's Degree
7 8 (1.27%) Computer Science Degree
8 7 (1.11%) MBA
9 5 (0.79%) DV Cleared
10 4 (0.63%) PhD
10 4 (0.63%) RIBA
11 1 (0.16%) AWS Certification
11 1 (0.16%) BPSS Clearance
11 1 (0.16%) Microsoft Certification
11 1 (0.16%) MOS
Quality Assurance & Compliance
1 41 (6.49%) QA
2 36 (5.70%) Data Quality
3 27 (4.27%) GDPR
4 15 (2.37%) Accessibility
5 11 (1.74%) PMO
6 6 (0.95%) Actionable Recommendations
6 6 (0.95%) SLA
7 4 (0.63%) GRC
8 2 (0.32%) California Consumer Privacy Act
8 2 (0.32%) PERC
8 2 (0.32%) WCAG
9 1 (0.16%) UCITS
9 1 (0.16%) WAI
9 1 (0.16%) WAI-ARIA
System Software
1 1 (0.16%) Active Directory
1 1 (0.16%) Docker
1 1 (0.16%) Varnish
1 1 (0.16%) Virtual Machines
Systems Management
1 8 (1.27%) Systems Management Server (SMS)
2 4 (0.63%) Kubernetes
3 2 (0.32%) Terraform
4 1 (0.16%) Ansible
4 1 (0.16%) Grafana
Vendors
1 129 (20.41%) Salesforce
2 64 (10.13%) Adobe
3 49 (7.75%) Google
4 48 (7.59%) Microsoft
5 46 (7.28%) Salesforce Marketing Cloud
6 25 (3.96%) Databricks
7 15 (2.37%) Braze
8 13 (2.06%) TikTok
9 10 (1.58%) Oracle
10 9 (1.42%) MuleSoft
11 8 (1.27%) HubSpot
11 8 (1.27%) YouTube
12 7 (1.11%) Marketo
13 6 (0.95%) SAP
14 5 (0.79%) BT
14 5 (0.79%) Cisco
14 5 (0.79%) Facebook
14 5 (0.79%) Pardot
14 5 (0.79%) Pinterest
14 5 (0.79%) Snapchat