Period
to 20 May 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 78 63 72
Rank change year-on-year -15 +9 +10
Contract jobs citing Marketing 1,453 1,393 1,419
As % of all contract IT jobs advertised in London 3.18% 3.51% 3.27%
As % of the General category 7.11% 7.76% 7.28%
Number of daily rates quoted 984 928 1,038
London median daily rate £440 £440 £425
Median daily rate % change year-on-year - +3.53% +13.33%
10th Percentile £213 £225 £225
90th Percentile £625 £620 £638
England median daily rate £425 £425 £400
% change year-on-year - +6.25% +6.67%
Number of hourly rates quoted 16 20 26
London median hourly rate £34.11 £21.16 £26.25
Median hourly rate % change year-on-year +61.25% -19.41% +16.67%
10th Percentile £19.73 £14.20 £15.53
90th Percentile £50.55 £48.66 £54.38
England median hourly rate £33.00 £20.54 £19.61
% change year-on-year +60.66% +4.74% +8.94%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,425 17,941 19,505
As % of all contract IT jobs advertised in London 44.72% 45.23% 45.00%
Number of daily rates quoted 14,657 12,755 14,141
London median daily rate £513 £500 £475
Median daily rate % change year-on-year +2.50% +5.26% +1.06%
10th Percentile £313 £313 £300
90th Percentile £700 £675 £675
England median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 236 178 201
London median hourly rate £26.00 £21.75 £22.50
Median hourly rate % change year-on-year +19.54% -3.33% +12.50%
10th Percentile £14.38 £11.25 £10.25
90th Percentile £59.19 £59.00 £52.50
England median hourly rate £26.78 £25.00 £26.93
% change year-on-year +7.10% -7.15% +19.67%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 20 May 2018.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 20 May 2018.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +14 305 £435 +12.26% 139
West London -20 108 £361 -11.89% 103
East London -26 28 £513 +7.89% 29
South London -31 27 £525 +16.67% 9
North London +2 8 £425 -22.73% 11
Marketing
England

For the 6 months to 20 May 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 377 (25.95%) Agile Software Development
2 371 (25.53%) Finance
3 346 (23.81%) Digital Marketing
4 340 (23.40%) Analytics
5 212 (14.59%) Business Intelligence
6 195 (13.42%) SQL
7 193 (13.28%) CRM
7 193 (13.28%) Degree
8 188 (12.94%) Adobe
9 183 (12.59%) Project Management
10 177 (12.18%) Telecoms
11 176 (12.11%) Salesforce.com
12 170 (11.70%) Stakeholder Management
13 169 (11.63%) Analytical Skills
14 164 (11.29%) HTML
15 162 (11.15%) User Experience
16 161 (11.08%) JavaScript
17 153 (10.53%) E-Commerce
18 147 (10.12%) CSS
19 145 (9.98%) Retail
20 135 (9.29%) SAP
21 128 (8.81%) Programme Management
22 125 (8.60%) Manufacturing
23 123 (8.47%) Python
24 121 (8.33%) Electronics
25 120 (8.26%) Microsoft
26 117 (8.05%) Google
27 115 (7.91%) Java
28 111 (7.64%) Amazon AWS
29 110 (7.57%) Problem-Solving

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 108 (7.43%) CMS
2 64 (4.40%) Adobe Experience Manager
3 44 (3.03%) SAS
4 31 (2.13%) Apache Spark
5 27 (1.86%) SharePoint
5 27 (1.86%) WordPress
6 21 (1.45%) Sitecore CMS
7 18 (1.24%) Elasticsearch
8 17 (1.17%) Apache
8 17 (1.17%) Confluence
9 13 (0.89%) Drupal
10 10 (0.69%) Apache Pig
11 9 (0.62%) Umbraco
12 7 (0.48%) EPiServer
13 6 (0.41%) Apache Solr
14 5 (0.34%) Apache Airflow
14 5 (0.34%) nginx
15 4 (0.28%) Mule
15 4 (0.28%) Mule ESB
15 4 (0.28%) OpenStack
Applications
1 94 (6.47%) Microsoft Excel
2 68 (4.68%) Microsoft PowerPoint
3 47 (3.23%) Photoshop
4 33 (2.27%) Microsoft Office
5 25 (1.72%) Adobe Illustrator
6 18 (1.24%) Adobe Creative Suite
7 15 (1.03%) InDesign
7 15 (1.03%) InVision
8 14 (0.96%) Microsoft Project
8 14 (0.96%) MS Visio
8 14 (0.96%) SPSS
9 6 (0.41%) Spreadsheet
10 5 (0.34%) Stata
11 4 (0.28%) Acrobat
12 2 (0.14%) Adobe Premiere
12 2 (0.14%) AutoCAD
12 2 (0.14%) FreeHand
12 2 (0.14%) OmniGraffle
13 1 (0.069%) Adobe After Effects
13 1 (0.069%) UXPin
Business Applications
1 23 (1.58%) Eloqua
2 21 (1.45%) Dynamics CRM
3 20 (1.38%) Adobe Campaign
4 12 (0.83%) Magento
5 9 (0.62%) NetSuite
5 9 (0.62%) Salesforce.com CRM
6 5 (0.34%) Payment Gateway
7 4 (0.28%) Dynamics NAV
7 4 (0.28%) Radian6
7 4 (0.28%) Social Studio
8 3 (0.21%) FastStats
8 3 (0.21%) SAP Oil and Gas
8 3 (0.21%) Unit4 Business World
9 2 (0.14%) Dynamics AX
9 2 (0.14%) Infor CRM
9 2 (0.14%) Oracle EBS
9 2 (0.14%) SAP CRM
9 2 (0.14%) Temenos T24
9 2 (0.14%) Unica
9 2 (0.14%) Workfront
Cloud Services
1 111 (7.64%) Amazon AWS
2 86 (5.92%) Google Analytics
3 49 (3.37%) Microsoft Azure
4 45 (3.10%) SaaS
5 36 (2.48%) Adobe Analytics
6 27 (1.86%) Salesforce Service Cloud
7 25 (1.72%) Amazon S3
8 21 (1.45%) PaaS
9 18 (1.24%) Amazon EC2
10 17 (1.17%) Office 365
10 17 (1.17%) Salesforce Sales Cloud
11 16 (1.10%) Cloud Computing
11 16 (1.10%) GitHub
12 14 (0.96%) Google Tag Manager
13 12 (0.83%) Amazon ELB
13 12 (0.83%) Google Cloud Platform
13 12 (0.83%) Serverless
14 10 (0.69%) Adobe Creative Cloud
15 8 (0.55%) AWS Lambda
15 8 (0.55%) Dynamics 365
Communications & Networking
1 35 (2.41%) Internet
2 17 (1.17%) Intranet
2 17 (1.17%) SMS
3 14 (0.96%) Firewall
4 13 (0.89%) TCP/IP
5 12 (0.83%) HTTP
6 10 (0.69%) DNS
6 10 (0.69%) SSL
7 6 (0.41%) FTP
8 5 (0.34%) Broadband
9 4 (0.28%) Network Security
9 4 (0.28%) SMTP
9 4 (0.28%) Telepresence
9 4 (0.28%) VPN
9 4 (0.28%) Wireless
9 4 (0.28%) WLAN
10 3 (0.21%) DKIM
10 3 (0.21%) DMARC
10 3 (0.21%) Skype
11 2 (0.14%) WebEx
Database & Business Intelligence
1 77 (5.30%) Big Data
2 62 (4.27%) MySQL
3 47 (3.23%) NoSQL
3 47 (3.23%) SQL Server
4 46 (3.17%) Data Warehouse
5 45 (3.10%) Hadoop
6 34 (2.34%) PostgreSQL
7 32 (2.20%) MongoDB
8 27 (1.86%) Power BI
9 23 (1.58%) Relational Database
10 22 (1.51%) Apache Hive
11 20 (1.38%) Amazon Redshift
12 19 (1.31%) Data Mining
13 18 (1.24%) SQL Server Integration Services
14 15 (1.03%) Blockchain
14 15 (1.03%) HBase
14 15 (1.03%) SQL Server Reporting Services
15 14 (0.96%) SQL Server Analysis Services
16 13 (0.89%) Apache Cassandra
17 9 (0.62%) Data Lake
Development Applications
1 52 (3.58%) Git (software)
2 45 (3.10%) Jenkins
2 45 (3.10%) JIRA
3 14 (0.96%) Artifactory
3 14 (0.96%) Visual Studio
4 13 (0.89%) JUnit
5 11 (0.76%) Visual Studio Team System
5 11 (0.76%) webpack
6 10 (0.69%) Selenium
6 10 (0.69%) Sonatype Nexus
7 8 (0.55%) Axure RP
7 8 (0.55%) Cucumber
7 8 (0.55%) Grunt
7 8 (0.55%) Subversion
8 7 (0.48%) Eclipse
9 6 (0.41%) Ant
9 6 (0.41%) gulp
9 6 (0.41%) Maven
10 5 (0.34%) Bitbucket
10 5 (0.34%) Dreamweaver
General
1 371 (25.53%) Finance
2 177 (12.18%) Telecoms
3 145 (9.98%) Retail
4 125 (8.60%) Manufacturing
5 121 (8.33%) Electronics
6 92 (6.33%) Advertising
7 69 (4.75%) Banking
8 67 (4.61%) Legal
9 46 (3.17%) Publishing
10 32 (2.20%) Games
11 24 (1.65%) Law
12 18 (1.24%) Digital Economy
13 12 (0.83%) Automotive
14 11 (0.76%) Investment Banking
15 10 (0.69%) French Language
16 9 (0.62%) Front Office
16 9 (0.62%) German Language
17 8 (0.55%) Back Office
18 7 (0.48%) Financial Institution
19 6 (0.41%) Billing
Job Titles
1 237 (16.31%) Developer
2 231 (15.90%) Analyst
3 119 (8.19%) Project Manager
4 108 (7.43%) Architect
5 94 (6.47%) Business Analyst
6 84 (5.78%) Consultant
7 61 (4.20%) Designer
8 58 (3.99%) Marketing Manager
9 57 (3.92%) Data Analyst
10 40 (2.75%) Senior Manager
11 37 (2.55%) Marketing Analyst
12 33 (2.27%) PHP Developer
13 32 (2.20%) Insight Analyst
14 30 (2.06%) Administrator
15 29 (2.00%) DevOps Engineer
15 29 (2.00%) Solutions Architect
16 27 (1.86%) .NET Developer
16 27 (1.86%) Digital Project Manager
16 27 (1.86%) Senior Developer
17 26 (1.79%) Data Architect
Libraries, Frameworks & Software Standards
1 164 (11.29%) HTML
2 147 (10.12%) CSS
3 54 (3.72%) HTML5
4 48 (3.30%) .NET
5 43 (2.96%) jQuery
6 38 (2.62%) AngularJS
6 38 (2.62%) React
7 36 (2.48%) CSS3
8 35 (2.41%) XML
9 32 (2.20%) Node.js
10 25 (1.72%) SOAP
10 25 (1.72%) Web Services
11 24 (1.65%) Sass
12 21 (1.45%) RESTful
13 20 (1.38%) Middleware
14 19 (1.31%) Kafka
15 18 (1.24%) REST
16 16 (1.10%) ASP.NET
17 13 (0.89%) Ajax
17 13 (0.89%) JSON
Miscellaneous
1 169 (11.63%) Analytical Skills
2 162 (11.15%) User Experience
3 95 (6.54%) Social Media
4 71 (4.89%) Computer Science
5 45 (3.10%) Algorithms
6 44 (3.03%) Mobile App
7 34 (2.34%) Self-Motivation
8 28 (1.93%) FMCG
8 28 (1.93%) Marketing Technology
9 25 (1.72%) Blog
9 25 (1.72%) Fintech
10 23 (1.58%) Digital Media
11 22 (1.51%) Greenfield Project
12 19 (1.31%) Management Information System
13 18 (1.24%) Graphic Design
14 14 (0.96%) Over-the-Top Content
14 14 (0.96%) Virtual Team
15 12 (0.83%) Equities
15 12 (0.83%) Public Cloud
16 10 (0.69%) Data Structures
Operating Systems
1 45 (3.10%) Linux
2 17 (1.17%) Unix
3 16 (1.10%) Apple iOS
4 15 (1.03%) Android
4 15 (1.03%) Windows
5 7 (0.48%) Windows Server
6 4 (0.28%) Windows 10
7 3 (0.21%) Solaris
7 3 (0.21%) Ubuntu
8 2 (0.14%) Mac OS X
8 2 (0.14%) Windows Mobile
8 2 (0.14%) Windows Server 2008
9 1 (0.069%) Windows 8
9 1 (0.069%) Windows Server 2012
Processes & Methodologies
1 377 (25.95%) Agile Software Development
2 346 (23.81%) Digital Marketing
3 340 (23.40%) Analytics
4 212 (14.59%) Business Intelligence
5 193 (13.28%) CRM
6 183 (12.59%) Project Management
7 170 (11.70%) Stakeholder Management
8 153 (10.53%) E-Commerce
9 128 (8.81%) Programme Management
10 110 (7.57%) Problem-Solving
11 105 (7.23%) Scrum
12 85 (5.85%) Migration
13 84 (5.78%) SEO
14 73 (5.02%) Web Development
15 69 (4.75%) Content Management
16 63 (4.34%) Front End Development
17 62 (4.27%) Data Analysis
17 62 (4.27%) Product Management
18 60 (4.13%) TDD
19 55 (3.79%) Data Science
Programming Languages
1 195 (13.42%) SQL
2 161 (11.08%) JavaScript
3 123 (8.47%) Python
4 115 (7.91%) Java
5 55 (3.79%) PHP
6 49 (3.37%) R
7 42 (2.89%) C#
8 33 (2.27%) Ruby
9 29 (2.00%) C
10 24 (1.65%) Scala
11 18 (1.24%) VBA
12 16 (1.10%) Bash Shell
13 15 (1.03%) Apex Code
13 15 (1.03%) PowerShell
14 14 (0.96%) ES6
14 14 (0.96%) T-SQL
15 12 (0.83%) Perl
16 11 (0.76%) Go
17 8 (0.55%) C++
17 8 (0.55%) VB.NET
Qualifications
1 193 (13.28%) Degree
2 67 (4.61%) Security Cleared
3 57 (3.92%) SC Cleared
4 30 (2.06%) Master's Degree
5 16 (1.10%) Computer Science Degree
6 13 (0.89%) PhD
7 10 (0.69%) MBA
8 8 (0.55%) PMI Certification
9 7 (0.48%) ISEB
10 6 (0.41%) CCNA
10 6 (0.41%) CCNP
10 6 (0.41%) Cisco Certification
10 6 (0.41%) CTC Cleared
11 5 (0.34%) AWS Certification
11 5 (0.34%) DV Cleared
11 5 (0.34%) Numerate Degree
12 4 (0.28%) CCIE
12 4 (0.28%) CISSP
12 4 (0.28%) Microsoft Certification
12 4 (0.28%) PMP
Quality Assurance & Compliance
1 60 (4.13%) GDPR
2 56 (3.85%) QA
3 21 (1.45%) Data Quality
4 14 (0.96%) PMO
5 10 (0.69%) ISO/IEC 27001
6 4 (0.28%) Actionable Recommendations
6 4 (0.28%) Disclosure Scotland
7 3 (0.21%) GCP
7 3 (0.21%) HL7
7 3 (0.21%) PCI DSS
7 3 (0.21%) SLA
8 2 (0.14%) ISO 9001
8 2 (0.14%) MiFID
9 1 (0.069%) FINRA
9 1 (0.069%) HMG Security Policy Framework
9 1 (0.069%) SEPA
9 1 (0.069%) Solvency II
System Software
1 43 (2.96%) Docker
2 12 (0.83%) Apache Flume
3 7 (0.48%) Active Directory
4 5 (0.34%) HDFS
5 4 (0.28%) VMware Infrastructure
6 3 (0.21%) etcd
6 3 (0.21%) flannel
7 2 (0.14%) Apache ZooKeeper
7 2 (0.14%) Varnish
8 1 (0.069%) vSphere
Systems Management
1 24 (1.65%) Puppet
2 20 (1.38%) Kubernetes
3 19 (1.31%) Terraform
4 9 (0.62%) Ansible
5 8 (0.55%) Nagios
5 8 (0.55%) Uchiwa
5 8 (0.55%) ZABBIX
6 6 (0.41%) Kibana
7 5 (0.34%) logstash
7 5 (0.34%) Opscode Chef
7 5 (0.34%) Pingdom
8 3 (0.21%) Consul
8 3 (0.21%) HAProxy
8 3 (0.21%) Oozie
8 3 (0.21%) rkt
8 3 (0.21%) Single Sign-On
9 2 (0.14%) Grafana
9 2 (0.14%) SCCM
9 2 (0.14%) StackStorm
9 2 (0.14%) Systems Management Server (SMS)
Vendors
1 188 (12.94%) Adobe
2 176 (12.11%) Salesforce.com
3 135 (9.29%) SAP
4 120 (8.26%) Microsoft
5 117 (8.05%) Google
6 72 (4.96%) Salesforce Marketing Cloud
7 58 (3.99%) Tableau
8 32 (2.20%) Sitecore
9 29 (2.00%) Oracle
10 22 (1.51%) Twitter
11 21 (1.45%) Facebook
12 15 (1.03%) Alteryx
12 15 (1.03%) Pardot
13 14 (0.96%) hybris
13 14 (0.96%) Marketo
14 12 (0.83%) Cisco
14 12 (0.83%) Pega
14 12 (0.83%) Talend
15 9 (0.62%) Apigee
15 9 (0.62%) IBM