Period
to 28 October 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 28 October 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
28 Oct 2020
Same period 2019 Same period 2018
Rank 71 77 101
Rank change year-on-year +6 +24 -30
Contract jobs citing Marketing 497 1,179 1,224
As % of all contract jobs advertised in London 3.46% 3.23% 2.67%
As % of the General category 6.97% 7.30% 5.67%
Number of daily rates quoted 341 859 860
Median daily rate £450 £455 £450
Median daily rate % change year-on-year -1.10% +1.11% -
10th Percentile £275 £258 £260
90th Percentile £634 £675 £631
England median daily rate £465 £450 £445
% change year-on-year +3.33% +1.12% +4.71%
Number of hourly rates quoted 12 24 11
Median hourly rate £44.25 £24.03 £34.50
Median hourly rate % change year-on-year +84.13% -30.34% +27.03%
10th Percentile £25.28 £7.45 £10.50
90th Percentile £57.45 £52.63 £149.75
England median hourly rate £25.00 £25.00 £25.00

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 7,132 16,150 21,605
As % of all contract IT jobs advertised in London 49.66% 44.19% 47.06%
Number of daily rates quoted 4,928 11,324 15,374
Median daily rate £525 £525 £525
10th Percentile £325 £325 £324
90th Percentile £750 £713 £700
England median daily rate £500 £495 £475
% change year-on-year +1.01% +4.21% +0.53%
Number of hourly rates quoted 104 193 248
Median hourly rate £35.00 £22.00 £22.50
Median hourly rate % change year-on-year +59.09% -2.22% +2.27%
10th Percentile £15.75 £12.44 £13.22
90th Percentile £54.70 £52.50 £54.58
Median hourly rate £29.45 £21.87 £22.00
% change year-on-year +34.64% -0.59% -2.22%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 28 October 2020.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 28 October 2020.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 28 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +21 64 £335 -21.18% 44
West London +36 32 £500 +51.52% 5
South London +23 3 - - 1
East London +42 1 £475 +15.15% 3
Marketing
England

For the 6 months to 28 October 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 171 (34.41%) Finance
2 140 (28.17%) Digital Marketing
3 138 (27.77%) Business Intelligence
4 125 (25.15%) Agile Software Development
5 122 (24.55%) Public Sector
6 117 (23.54%) SAP
7 115 (23.14%) Telecoms
8 112 (22.54%) Programme Management
9 109 (21.93%) Electronics
10 108 (21.73%) Manufacturing
11 89 (17.91%) Analytics
12 69 (13.88%) Microsoft
13 68 (13.68%) HTML
14 67 (13.48%) SQL
14 67 (13.48%) CRM
15 63 (12.68%) Analytical Skills
16 59 (11.87%) Salesforce.com
17 57 (11.47%) Degree
17 57 (11.47%) Azure
18 55 (11.07%) Social Media
19 50 (10.06%) Data Science
20 48 (9.66%) Python
21 46 (9.26%) Java
22 43 (8.65%) Project Management
23 42 (8.45%) CSS
23 42 (8.45%) Stakeholder Management
24 41 (8.25%) Problem-Solving
25 40 (8.05%) Git (software)
26 39 (7.85%) Scrum
27 38 (7.65%) Project Delivery

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (3.22%) CMS
2 15 (3.02%) Apache Spark
3 11 (2.21%) Apache
4 9 (1.81%) Oracle SOA Suite
5 8 (1.61%) Mule
5 8 (1.61%) SAS
5 8 (1.61%) WebSphere
5 8 (1.61%) WebSphere Application Server
5 8 (1.61%) WordPress
6 7 (1.41%) Oracle Service Bus
6 7 (1.41%) Red Hat Fuse
7 5 (1.01%) Sitecore CMS
8 4 (0.80%) EPiServer
8 4 (0.80%) SharePoint
9 3 (0.60%) Confluence
9 3 (0.60%) Elasticsearch
9 3 (0.60%) PrestaShop
10 2 (0.40%) Adobe Experience Manager
11 1 (0.20%) Exchange Server 2010
11 1 (0.20%) SilverStripe
Applications
1 18 (3.62%) Microsoft Excel
2 12 (2.41%) Microsoft PowerPoint
3 7 (1.41%) MS Visio
3 7 (1.41%) Photoshop
4 6 (1.21%) Figma
4 6 (1.21%) Microsoft Office
5 3 (0.60%) Adobe Creative Suite
5 3 (0.60%) Adobe Illustrator
5 3 (0.60%) Spreadsheet
6 2 (0.40%) Adobe XD
6 2 (0.40%) Chatbot
6 2 (0.40%) InDesign
6 2 (0.40%) InVision
6 2 (0.40%) Microsoft Project
6 2 (0.40%) Sketch
7 1 (0.20%) Acrobat
7 1 (0.20%) Adobe Premiere
7 1 (0.20%) Blender
7 1 (0.20%) ScreenFlow
7 1 (0.20%) Zeplin
Business Applications
1 8 (1.61%) Dynamics CRM
1 8 (1.61%) Eloqua
2 4 (0.80%) Salesforce.com CRM
2 4 (0.80%) Workfront
3 3 (0.60%) Shopify
3 3 (0.60%) Sparx Enterprise Architect
4 2 (0.40%) SAP CO
4 2 (0.40%) SAP FI
4 2 (0.40%) SAP FI/CO
4 2 (0.40%) SAP S/4HANA
4 2 (0.40%) Social Studio
5 1 (0.20%) Magento
5 1 (0.20%) Oracle ERP
5 1 (0.20%) Payment Gateway
5 1 (0.20%) Primavera
5 1 (0.20%) Raiser's Edge
5 1 (0.20%) SAP MM
5 1 (0.20%) SAP PM
5 1 (0.20%) SAP PP
5 1 (0.20%) SAP PS
Cloud Services
1 57 (11.47%) Azure
2 29 (5.84%) AWS
3 25 (5.03%) Power Platform
4 13 (2.62%) GCP
5 10 (2.01%) SaaS
5 10 (2.01%) Salesforce Sales Cloud
5 10 (2.01%) Salesforce Service Cloud
6 9 (1.81%) Azure Data Factory
6 9 (1.81%) Dynamics 365
7 8 (1.61%) Adobe Analytics
7 8 (1.61%) Google Analytics
8 6 (1.21%) PowerApps
8 6 (1.21%) Serverless
9 5 (1.01%) Amazon EKS
9 5 (1.01%) Office 365
9 5 (1.01%) Veeva
10 4 (0.80%) Azure Active Directory
10 4 (0.80%) Slack
11 3 (0.60%) AdWords
11 3 (0.60%) AWS Lambda
Communications & Networking
1 9 (1.81%) HTTP
2 8 (1.61%) SMS
3 7 (1.41%) VoIP
4 6 (1.21%) TCP/IP
5 5 (1.01%) Firewall
5 5 (1.01%) RTCP
5 5 (1.01%) RTP
5 5 (1.01%) Wireshark
6 4 (0.80%) Broadband
6 4 (0.80%) DNS
6 4 (0.80%) Internet
6 4 (0.80%) VPN
7 3 (0.60%) Wi-Fi
8 2 (0.40%) WAN
9 1 (0.20%) DMZ
9 1 (0.20%) Intranet
9 1 (0.20%) Reverse Proxy
9 1 (0.20%) SAN
9 1 (0.20%) SMTP
9 1 (0.20%) SSL
Database & Business Intelligence
1 34 (6.84%) Big Data
2 23 (4.63%) Power BI
3 22 (4.43%) Tableau
4 19 (3.82%) Data Warehouse
5 18 (3.62%) Hadoop
6 16 (3.22%) Relational Database
7 13 (2.62%) Data Mining
8 10 (2.01%) Data Lake
8 10 (2.01%) MongoDB
9 8 (1.61%) BusinessObjects
9 8 (1.61%) MySQL
10 7 (1.41%) BigQuery
11 6 (1.21%) Amazon Redshift
11 6 (1.21%) Azure SQL Database
11 6 (1.21%) Looker
11 6 (1.21%) RDBMS
11 6 (1.21%) SAS EBI
11 6 (1.21%) SQL Server
12 5 (1.01%) Azure SQL Data Warehouse
12 5 (1.01%) NoSQL
Development Applications
1 40 (8.05%) Git (software)
2 25 (5.03%) Jenkins
3 14 (2.82%) JIRA
4 9 (1.81%) Subversion
5 5 (1.01%) Redmine
5 5 (1.01%) Visual Studio Team System
6 4 (0.80%) Artifactory
6 4 (0.80%) GitLab
6 4 (0.80%) webpack
7 3 (0.60%) Visual Studio
8 2 (0.40%) Axure RP
8 2 (0.40%) Codeship
8 2 (0.40%) Gradle
8 2 (0.40%) Jasmine
8 2 (0.40%) Maven
8 2 (0.40%) Mockito
8 2 (0.40%) Octopus Deploy
8 2 (0.40%) Visual Studio Code
9 1 (0.20%) GoCD
9 1 (0.20%) Grunt
General
1 171 (34.41%) Finance
2 122 (24.55%) Public Sector
3 115 (23.14%) Telecoms
4 109 (21.93%) Electronics
5 108 (21.73%) Manufacturing
6 24 (4.83%) Retail
7 16 (3.22%) Advertising
7 16 (3.22%) Legal
8 15 (3.02%) Banking
9 14 (2.82%) Pharmaceutical
10 12 (2.41%) Back Office
11 9 (1.81%) Games
12 7 (1.41%) Publishing
13 6 (1.21%) Front Office
14 5 (1.01%) Law
15 4 (0.80%) Billing
15 4 (0.80%) French Language
15 4 (0.80%) German Language
15 4 (0.80%) Investment Banking
15 4 (0.80%) Italian Language
Job Titles
1 101 (20.32%) Developer
2 64 (12.88%) Analyst
3 35 (7.04%) Architect
4 29 (5.84%) Consultant
5 23 (4.63%) Marketing Manager
6 20 (4.02%) Java Developer
7 18 (3.62%) Business Analyst
7 18 (3.62%) Copywriter
7 18 (3.62%) Data Engineer
7 18 (3.62%) Project Manager
8 16 (3.22%) Research Analyst
9 15 (3.02%) Azure Developer
9 15 (3.02%) Marketing Analyst
10 14 (2.82%) C# Developer
10 14 (2.82%) Data Architect
10 14 (2.82%) Data Scientist
10 14 (2.82%) Designer
11 13 (2.62%) Salesforce Developer
11 13 (2.62%) Senior Developer
12 12 (2.41%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 68 (13.68%) HTML
2 42 (8.45%) CSS
3 33 (6.64%) Web Services
4 25 (5.03%) Kafka
5 24 (4.83%) REST
6 22 (4.43%) .NET
6 22 (4.43%) jQuery
6 22 (4.43%) SOAP
7 21 (4.23%) Node.js
8 20 (4.02%) HTML5
9 18 (3.62%) RESTful
10 16 (3.22%) JSON
10 16 (3.22%) Velocity
11 14 (2.82%) Middleware
11 14 (2.82%) XML
12 12 (2.41%) XSLT
13 11 (2.21%) React
13 11 (2.21%) Spring
14 9 (1.81%) Ajax
14 9 (1.81%) J2EE
Miscellaneous
1 63 (12.68%) Analytical Skills
2 55 (11.07%) Social Media
3 37 (7.44%) User Experience
4 14 (2.82%) Algorithms
4 14 (2.82%) FMCG
4 14 (2.82%) Management Information System
4 14 (2.82%) Marketing Technology
4 14 (2.82%) Virtual Team
5 10 (2.01%) Smart City
6 8 (1.61%) Mobile App
6 8 (1.61%) NHS
7 7 (1.41%) Analytical Mindset
8 6 (1.21%) Data Structures
8 6 (1.21%) Fixed Income
9 5 (1.01%) Digital Media
9 5 (1.01%) EPoS
9 5 (1.01%) Life Science
9 5 (1.01%) Self-Motivation
10 4 (0.80%) Blog
10 4 (0.80%) STB
Operating Systems
1 17 (3.42%) Linux
1 17 (3.42%) Windows
2 8 (1.61%) Windows 10
3 5 (1.01%) Android
3 5 (1.01%) Apple iOS
3 5 (1.01%) Unix
4 3 (0.60%) Mac OS X
4 3 (0.60%) Windows Server
5 2 (0.40%) Red Hat Enterprise Linux
5 2 (0.40%) Windows Mobile
6 1 (0.20%) AIX
6 1 (0.20%) HPUX
6 1 (0.20%) Mac OS
Processes & Methodologies
1 140 (28.17%) Digital Marketing
2 138 (27.77%) Business Intelligence
3 125 (25.15%) Agile Software Development
4 112 (22.54%) Programme Management
5 89 (17.91%) Analytics
6 67 (13.48%) CRM
7 50 (10.06%) Data Science
8 43 (8.65%) Project Management
9 42 (8.45%) Stakeholder Management
10 41 (8.25%) Problem-Solving
11 39 (7.85%) Scrum
12 38 (7.65%) Project Delivery
13 37 (7.44%) Data Modelling
13 37 (7.44%) E-Commerce
14 32 (6.44%) DevOps
15 31 (6.24%) Artificial Intelligence
15 31 (6.24%) Computer Science
16 30 (6.04%) Visualisation
17 29 (5.84%) Machine Learning
18 23 (4.63%) Data Architecture
Programming Languages
1 67 (13.48%) SQL
2 48 (9.66%) Python
3 46 (9.26%) Java
4 36 (7.24%) JavaScript
5 21 (4.23%) C#
6 12 (2.41%) XPath
7 11 (2.21%) Apex Code
8 9 (1.81%) PHP
8 9 (1.81%) TypeScript
9 8 (1.61%) C
10 7 (1.41%) Bash Shell
10 7 (1.41%) R
11 5 (1.01%) Perl
12 4 (0.80%) Java 8
13 3 (0.60%) Scala
13 3 (0.60%) SOQL
13 3 (0.60%) SOSL
14 2 (0.40%) C++
15 1 (0.20%) DataFlex
15 1 (0.20%) Shell Script
Qualifications
1 57 (11.47%) Degree
2 30 (6.04%) Security Cleared
3 27 (5.43%) SC Cleared
4 17 (3.42%) Master's Degree
5 8 (1.61%) PhD
6 7 (1.41%) Numerate Degree
7 5 (1.01%) MBA
8 4 (0.80%) CFA
8 4 (0.80%) CIMA
8 4 (0.80%) Computer Science Degree
9 2 (0.40%) AWS Certification
9 2 (0.40%) DV Cleared
10 1 (0.20%) BC Cleared
10 1 (0.20%) BPSS Clearance
10 1 (0.20%) CISSP
10 1 (0.20%) ITIL Certification
Quality Assurance & Compliance
1 19 (3.82%) QA
2 9 (1.81%) Data Quality
2 9 (1.81%) GDPR
3 4 (0.80%) GxP
3 4 (0.80%) NIST
3 4 (0.80%) PMO
4 3 (0.60%) ISO/IEC 27001
5 2 (0.40%) ISO/IEC 20000
5 2 (0.40%) SLA
5 2 (0.40%) WCAG
6 1 (0.20%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 1 (0.20%) NCSC
6 1 (0.20%) PCI DSS
6 1 (0.20%) UCITS
System Software
1 32 (6.44%) Docker
2 5 (1.01%) Active Directory
3 2 (0.40%) Terminal Server
3 2 (0.40%) VMware Infrastructure
Systems Management
1 15 (3.02%) Kubernetes
1 15 (3.02%) Terraform
2 8 (1.61%) Ansible
3 6 (1.21%) Kibana
3 6 (1.21%) logstash
4 5 (1.01%) AirWatch
4 5 (1.01%) Consul
4 5 (1.01%) Prometheus
4 5 (1.01%) Rancher
4 5 (1.01%) SCCM
5 4 (0.80%) Grafana
5 4 (0.80%) Istio
5 4 (0.80%) Single Sign-On
6 3 (0.60%) Microsoft Intune
6 3 (0.60%) Opscode Chef
6 3 (0.60%) Puppet
7 2 (0.40%) Fluentd
8 1 (0.20%) Rundeck
Vendors
1 117 (23.54%) SAP
2 69 (13.88%) Microsoft
3 59 (11.87%) Salesforce.com
4 26 (5.23%) Salesforce Marketing Cloud
5 22 (4.43%) Adobe
5 22 (4.43%) Databricks
5 22 (4.43%) Google
6 15 (3.02%) Oracle
6 15 (3.02%) Pega
6 15 (3.02%) StreamSets
7 9 (1.81%) Marketo
7 9 (1.81%) Teradata
8 8 (1.61%) Pardot
9 7 (1.41%) Cadence
9 7 (1.41%) Tealium
9 7 (1.41%) WSO2
10 6 (1.21%) Sitecore
10 6 (1.21%) Splunk
11 5 (1.01%) Informatica
11 5 (1.01%) Sparx