Period
to 17 January 2022

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 January 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
17 Jan 2022
Same period 2021 Same period 2020
Rank 77 69 73
Rank change year-on-year -8 +4 +26
Contract jobs citing Marketing 1,230 596 954
As % of all contract jobs advertised in London 3.32% 3.50% 3.15%
As % of the General category 5.75% 6.09% 5.84%
Number of daily rates quoted 824 410 693
10th Percentile £358 £275 £263
25th Percentile £450 £345 £368
Median daily rate (50th Percentile) £538 £475 £475
Median % change year-on-year +13.16% - -
75th Percentile £643 £588 £588
90th Percentile £738 £713 £675
England median daily rate £525 £475 £450
% change year-on-year +10.53% +5.56% -
Number of hourly rates quoted 28 16 18
10th Percentile £20.65 £22.13 £10.25
25th Percentile £25.88 £25.19 £21.04
Median hourly rate £35.25 £32.98 £27.75
Median % change year-on-year +6.90% +18.83% +15.10%
75th Percentile £53.19 £46.38 £39.34
90th Percentile £62.14 £49.57 £53.75
England median hourly rate £29.75 £25.00 £27.50
% change year-on-year +19.00% -9.09% +23.60%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21,388 9,794 16,341
As % of all contract IT jobs advertised in London 57.74% 57.48% 53.96%
Number of daily rates quoted 15,351 7,061 11,679
10th Percentile £375 £315 £300
25th Percentile £470 £413 £406
Median daily rate (50th Percentile) £575 £523 £513
Median % change year-on-year +10.05% +1.95% -0.49%
75th Percentile £688 £625 £625
90th Percentile £775 £713 £700
England median daily rate £525 £475 £475
% change year-on-year +10.53% - -
Number of hourly rates quoted 249 102 236
10th Percentile £16.20 £15.15 £12.44
25th Percentile £21.26 £21.81 £16.50
Median hourly rate £35.00 £27.63 £20.85
Median % change year-on-year +26.67% +32.55% +8.29%
75th Percentile £49.25 £45.63 £29.96
90th Percentile £62.50 £60.78 £52.50
England median hourly rate £19.50 £23.00 £18.70
% change year-on-year -15.22% +22.99% +1.08%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 17 January 2022.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 17 January 2022.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 17 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -20 91 £501 +49.63% 107
West London -14 38 £500 - 36
South London -5 6 £413 -21.43% 7
North London +5 5 £158 -58.00% 2
East London -9 1 £475 -5.00% 40
Marketing
England

For the 6 months to 17 January 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 458 (37.24%) Finance
2 384 (31.22%) Digital Marketing
3 378 (30.73%) Social Skills
4 344 (27.97%) Agile Software Development
5 312 (25.37%) Business Intelligence
6 295 (23.98%) Analytics
7 268 (21.79%) Programme Management
8 258 (20.98%) SAP
9 257 (20.89%) Public Sector
10 252 (20.49%) Telecoms
11 238 (19.35%) Manufacturing
12 232 (18.86%) Electronics
13 177 (14.39%) Azure
14 172 (13.98%) Project Management
15 168 (13.66%) SQL
15 168 (13.66%) CRM
15 168 (13.66%) Analytical Skills
16 162 (13.17%) Degree
17 161 (13.09%) Microsoft
18 150 (12.20%) Stakeholder Management
19 142 (11.54%) Salesforce.com
20 141 (11.46%) Problem-Solving
21 140 (11.38%) JavaScript
22 130 (10.57%) User Experience
23 120 (9.76%) Scrum
24 117 (9.51%) HTML
25 114 (9.27%) Retail
26 110 (8.94%) AWS
27 107 (8.70%) Adobe
28 106 (8.62%) Java

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (6.34%) CMS
2 64 (5.20%) SharePoint
3 38 (3.09%) Confluence
4 31 (2.52%) Apache Spark
5 22 (1.79%) Adobe Experience Manager
6 20 (1.63%) Apache
7 15 (1.22%) Drupal
8 12 (0.98%) Elasticsearch
9 11 (0.89%) WordPress
10 10 (0.81%) Apache Airflow
10 10 (0.81%) Sitecore CMS
11 9 (0.73%) Headless CMS
11 9 (0.73%) SAS
12 8 (0.65%) BizTalk Server
13 5 (0.41%) Apache Pulsar
13 5 (0.41%) Ethereum
14 4 (0.33%) EPiServer
14 4 (0.33%) IIS
14 4 (0.33%) Umbraco
15 3 (0.24%) nginx
Applications
1 72 (5.85%) Microsoft Excel
2 44 (3.58%) Microsoft Office
2 44 (3.58%) Microsoft PowerPoint
3 21 (1.71%) MS Visio
4 17 (1.38%) Adobe Creative Suite
5 15 (1.22%) Sketch
6 14 (1.14%) Photoshop
7 8 (0.65%) Adobe Illustrator
7 8 (0.65%) InVision
8 6 (0.49%) Chatbot
9 5 (0.41%) Microsoft Project
10 4 (0.33%) Spreadsheet
10 4 (0.33%) Zeplin
11 3 (0.24%) InDesign
11 3 (0.24%) SPSS
12 2 (0.16%) Acrobat
12 2 (0.16%) Adobe XD
12 2 (0.16%) Blender
13 1 (0.081%) Adobe Premiere
13 1 (0.081%) Final Cut Pro
Business Applications
1 43 (3.50%) Dynamics CRM
2 12 (0.98%) Shopify
3 10 (0.81%) Adobe Campaign
3 10 (0.81%) Dynamics AX
4 5 (0.41%) Eloqua
4 5 (0.41%) Salesforce.com CRM
4 5 (0.41%) Workfront
5 3 (0.24%) Dynamics GP
5 3 (0.24%) Magento
5 3 (0.24%) SAP Hybris
5 3 (0.24%) SAP Oil and Gas
5 3 (0.24%) SAP S/4HANA
5 3 (0.24%) Sentinel
6 2 (0.16%) NetSuite
6 2 (0.16%) Payment Gateway
6 2 (0.16%) SAP BRIM
6 2 (0.16%) SAP CO
6 2 (0.16%) SAP FI
6 2 (0.16%) SAP FI/CO
6 2 (0.16%) SAP MDG
Cloud Services
1 177 (14.39%) Azure
2 110 (8.94%) AWS
3 83 (6.75%) Power Platform
4 53 (4.31%) SaaS
5 48 (3.90%) GCP
6 43 (3.50%) Microsoft 365
7 39 (3.17%) Dynamics 365
8 38 (3.09%) GitHub
9 37 (3.01%) Adobe Analytics
10 35 (2.85%) Google Analytics
11 33 (2.68%) Salesforce Service Cloud
12 32 (2.60%) Salesforce Sales Cloud
13 29 (2.36%) IaaS
14 19 (1.54%) PaaS
14 19 (1.54%) Serverless
15 18 (1.46%) Power Automate
16 16 (1.30%) Azure Active Directory
17 15 (1.22%) Azure Data Factory
18 13 (1.06%) Figma
18 13 (1.06%) PowerApps
Communications & Networking
1 22 (1.79%) HTTP
2 12 (0.98%) SMS
3 8 (0.65%) Firewall
3 8 (0.65%) Unified Communications
4 7 (0.57%) Broadband
4 7 (0.57%) Internet
4 7 (0.57%) PABX
5 5 (0.41%) IPFS
5 5 (0.41%) Network Security
6 4 (0.33%) DNS
6 4 (0.33%) Intranet
7 3 (0.24%) LAN
7 3 (0.24%) MQTT
8 2 (0.16%) DHCP
8 2 (0.16%) Intrusion Detection
8 2 (0.16%) Wi-Fi
9 1 (0.081%) Ethernet
9 1 (0.081%) HTTPS
9 1 (0.081%) SAN
9 1 (0.081%) WAN
Database & Business Intelligence
1 71 (5.77%) Power BI
2 65 (5.28%) Tableau
3 48 (3.90%) Metadata
4 42 (3.41%) SQL Server
5 36 (2.93%) Data Warehouse
6 34 (2.76%) Big Data
7 33 (2.68%) PostgreSQL
8 29 (2.36%) Metadata Repository
9 28 (2.28%) NoSQL
10 27 (2.20%) Data Lake
11 21 (1.71%) Amazon Redshift
11 21 (1.71%) Apache Cassandra
11 21 (1.71%) Hadoop
11 21 (1.71%) Relational Database
12 20 (1.63%) BigQuery
13 19 (1.54%) MongoDB
14 18 (1.46%) SQL Server Integration Services
15 14 (1.14%) Blockchain
16 13 (1.06%) Amazon DynamoDB
17 12 (0.98%) Redis
Development Applications
1 48 (3.90%) JIRA
2 45 (3.66%) Git (software)
3 27 (2.20%) Jenkins
4 21 (1.71%) Subversion
5 18 (1.46%) Mockito
6 17 (1.38%) JUnit
7 12 (0.98%) Bitbucket
8 9 (0.73%) webpack
9 8 (0.65%) Grunt
9 8 (0.65%) gulp
10 7 (0.57%) Atlassian Bamboo
10 7 (0.57%) ERwin
10 7 (0.57%) ESLint
11 6 (0.49%) Octopus Deploy
12 5 (0.41%) Ant
12 5 (0.41%) Gatling
12 5 (0.41%) Selenium
13 4 (0.33%) CircleCI
13 4 (0.33%) Maven
13 4 (0.33%) SonarQube
General
1 458 (37.24%) Finance
2 378 (30.73%) Social Skills
3 257 (20.89%) Public Sector
4 252 (20.49%) Telecoms
5 238 (19.35%) Manufacturing
6 232 (18.86%) Electronics
7 168 (13.66%) Analytical Skills
8 114 (9.27%) Retail
9 92 (7.48%) Presentation Skills
10 56 (4.55%) Advertising
11 50 (4.07%) Banking
12 48 (3.90%) Legal
13 39 (3.17%) Publishing
14 34 (2.76%) Organisational Skills
15 31 (2.52%) Influencing Skills
16 28 (2.28%) Pharmaceutical
17 27 (2.20%) German Language
18 25 (2.03%) Games
19 22 (1.79%) Billing
20 21 (1.71%) Front Office
Job Titles
1 172 (13.98%) Analyst
2 163 (13.25%) Architect
3 160 (13.01%) Developer
4 76 (6.18%) Project Manager
5 71 (5.77%) Business Analyst
6 70 (5.69%) Marketing Manager
7 67 (5.45%) Consultant
8 62 (5.04%) Data Architect
9 50 (4.07%) Product Manager
10 44 (3.58%) Solutions Architect
11 42 (3.41%) Designer
12 41 (3.33%) Data Analyst
12 41 (3.33%) Data Engineer
13 30 (2.44%) Product Owner
14 29 (2.36%) Lead Architect
15 27 (2.20%) Technical Architect
16 24 (1.95%) Senior Manager
17 23 (1.87%) Data Modeller
17 23 (1.87%) Senior Developer
17 23 (1.87%) UX Designer
Libraries, Frameworks & Software Standards
1 117 (9.51%) HTML
2 87 (7.07%) CSS
3 61 (4.96%) React
4 49 (3.98%) Web Services
5 43 (3.50%) Node.js
6 37 (3.01%) XML
7 35 (2.85%) Kafka
7 35 (2.85%) REST
8 33 (2.68%) .NET
9 31 (2.52%) JSON
10 29 (2.36%) RESTful
11 28 (2.28%) GraphQL
12 25 (2.03%) jQuery
13 23 (1.87%) CSS3
14 22 (1.79%) HTML5
15 20 (1.63%) AngularJS
16 13 (1.06%) Ajax
16 13 (1.06%) Middleware
16 13 (1.06%) OSGi
16 13 (1.06%) Preactjs
Miscellaneous
1 130 (10.57%) User Experience
2 83 (6.75%) Social Media
3 43 (3.50%) Management Information System
4 37 (3.01%) Marketing Technology
5 33 (2.68%) Self-Motivation
6 29 (2.36%) Mobile App
7 27 (2.20%) Virtual Team
8 24 (1.95%) Digital Media
9 20 (1.63%) FMCG
10 19 (1.54%) Analytical Mindset
11 16 (1.30%) Reference Data
12 15 (1.22%) Greenfield Project
13 14 (1.14%) Algorithms
14 12 (0.98%) Data Structures
15 11 (0.89%) Blog
16 10 (0.81%) Data Protection Act
16 10 (0.81%) Life Science
17 9 (0.73%) Public Cloud
18 8 (0.65%) Graphic Design
18 8 (0.65%) Legacy Systems
Operating Systems
1 54 (4.39%) Linux
2 25 (2.03%) Windows
3 21 (1.71%) Unix
4 11 (0.89%) Mac OS X
5 8 (0.65%) Apple iOS
6 7 (0.57%) Windows 10
7 6 (0.49%) Android
7 6 (0.49%) Red Hat Enterprise Linux
7 6 (0.49%) Windows Server
8 3 (0.24%) Ubuntu
9 2 (0.16%) Solaris
10 1 (0.081%) Amazon Linux
10 1 (0.081%) CentOS
10 1 (0.081%) Windows Mobile
Processes & Methodologies
1 384 (31.22%) Digital Marketing
2 344 (27.97%) Agile Software Development
3 312 (25.37%) Business Intelligence
4 295 (23.98%) Analytics
5 268 (21.79%) Programme Management
6 172 (13.98%) Project Management
7 168 (13.66%) CRM
8 150 (12.20%) Stakeholder Management
9 141 (11.46%) Problem-Solving
10 120 (9.76%) Scrum
11 100 (8.13%) E-Commerce
12 95 (7.72%) Data Analysis
13 94 (7.64%) DevOps
14 84 (6.83%) Data Modelling
15 81 (6.59%) User Stories
16 79 (6.42%) B2B
17 76 (6.18%) Software Engineering
18 73 (5.93%) Migration
19 69 (5.61%) Decision-Making
20 68 (5.53%) UX Design
Programming Languages
1 168 (13.66%) SQL
2 140 (11.38%) JavaScript
3 106 (8.62%) Java
4 88 (7.15%) Python
5 37 (3.01%) TypeScript
6 35 (2.85%) C#
7 24 (1.95%) Scala
8 19 (1.54%) Ruby
9 15 (1.22%) C
9 15 (1.22%) C++
10 14 (1.14%) PHP
11 13 (1.06%) Java 11
11 13 (1.06%) Java 8
11 13 (1.06%) R
12 10 (0.81%) T-SQL
13 7 (0.57%) Apex Code
14 6 (0.49%) XPath
15 5 (0.41%) ES6
15 5 (0.41%) Go
15 5 (0.41%) PowerShell
Qualifications
1 162 (13.17%) Degree
2 23 (1.87%) Security Cleared
3 19 (1.54%) PMP
4 13 (1.06%) SC Cleared
5 12 (0.98%) Computer Science Degree
5 12 (0.98%) MBA
6 9 (0.73%) Microsoft Certification
6 9 (0.73%) PMI Certification
7 7 (0.57%) Master's Degree
7 7 (0.57%) MCSE
7 7 (0.57%) PRINCE2 Practitioner
8 4 (0.33%) AWS Certification
9 3 (0.24%) PhD
10 2 (0.16%) HND
10 2 (0.16%) PRINCE2 Certification
10 2 (0.16%) RIBA
11 1 (0.081%) CSPO
Quality Assurance & Compliance
1 45 (3.66%) QA
2 37 (3.01%) Data Quality
3 32 (2.60%) Accessibility
4 26 (2.11%) GDPR
5 20 (1.63%) SLA
6 12 (0.98%) NCSC
7 3 (0.24%) COBIT
7 3 (0.24%) PMO
7 3 (0.24%) WCAG
8 2 (0.16%) PCI DSS
9 1 (0.081%) Dublin Core
9 1 (0.081%) GRC
9 1 (0.081%) ISO/IEC 20000
9 1 (0.081%) ISO/IEC 27001
9 1 (0.081%) NIST
9 1 (0.081%) SOC 2
9 1 (0.081%) UCITS
System Software
1 43 (3.50%) Docker
2 20 (1.63%) Active Directory
3 4 (0.33%) Virtual Machines
4 1 (0.081%) Hyper-V
4 1 (0.081%) VMware Infrastructure
Systems Management
1 41 (3.33%) Kubernetes
2 22 (1.79%) Terraform
3 10 (0.81%) Ansible
4 9 (0.73%) Puppet
5 8 (0.65%) Microsoft Intune
6 7 (0.57%) Cisco CUCM
6 7 (0.57%) SCCM
7 5 (0.41%) Grafana
7 5 (0.41%) Prometheus
8 4 (0.33%) AirWatch
9 3 (0.24%) Nagios
9 3 (0.24%) Opscode Chef
10 2 (0.16%) Automic
10 2 (0.16%) Istio
10 2 (0.16%) Salt
10 2 (0.16%) Single Sign-On
11 1 (0.081%) Active Directory Federation Services
11 1 (0.081%) CA Single Sign-On
11 1 (0.081%) Consul
11 1 (0.081%) QRadar
Vendors
1 258 (20.98%) SAP
2 161 (13.09%) Microsoft
3 142 (11.54%) Salesforce.com
4 107 (8.70%) Adobe
5 83 (6.75%) Google
6 63 (5.12%) Salesforce Marketing Cloud
7 32 (2.60%) Oracle
8 21 (1.71%) Remedy
8 21 (1.71%) Sparx
9 18 (1.46%) Databricks
10 17 (1.38%) Informatica
10 17 (1.38%) Pardot
11 15 (1.22%) Cadence
11 15 (1.22%) ServiceNow
12 14 (1.14%) Facebook
13 12 (0.98%) Cisco
14 10 (0.81%) Marketo
14 10 (0.81%) MuleSoft
14 10 (0.81%) Sitecore
15 8 (0.65%) Instagram