Period
to 20 January 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 January 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
20 Jan 2019
Same period 2018 Same period 2017
Rank 92 70 72
Rank change year-on-year -22 +2 +8
Contract jobs citing Marketing 1,210 1,600 1,472
As % of all contract IT jobs advertised in London 2.76% 3.47% 3.52%
As % of the General category 6.26% 7.62% 8.15%
Number of daily rates quoted 824 1,033 1,008
London median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +20.00%
10th Percentile £263 £225 £250
90th Percentile £650 £638 £638
England median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +10.00%
Number of hourly rates quoted 16 37 30
London median hourly rate £24.11 £27.00 £24.41
Median hourly rate % change year-on-year -10.70% +10.61% +4.58%
10th Percentile £11.38 £16.40 £14.75
90th Percentile £106.75 £43.00 £47.44
England median hourly rate £22.25 £28.50 £21.27
% change year-on-year -21.93% +34.02% -8.89%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 19,336 21,010 18,054
As % of all contract IT jobs advertised in London 44.09% 45.56% 43.16%
Number of daily rates quoted 13,717 15,236 12,926
London median daily rate £525 £503 £488
Median daily rate % change year-on-year +4.48% +3.08% +2.63%
10th Percentile £315 £310 £306
90th Percentile £700 £688 £675
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +2.86%
Number of hourly rates quoted 204 197 188
London median hourly rate £22.93 £22.02 £23.71
Median hourly rate % change year-on-year +4.16% -7.13% -2.17%
10th Percentile £13.30 £14.40 £11.40
90th Percentile £69.55 £47.83 £64.00
England median hourly rate £25.00 £26.00 £25.00
% change year-on-year -3.85% +4.00% -3.85%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in London.

Contractor daily rate trend for Marketing in London

Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing in London over the 6 months to 20 January 2019.

Contractor daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in London.

Contractor hourly rate trend for Marketing in London

Marketing
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing in London over the 6 months to 20 January 2019.

Contractor hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 20 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -41 207 £450 - 189
West London +7 96 £425 +6.25% 125
East London -20 39 £600 +17.07% 35
South London +1 28 £500 - 13
North London -5 5 £433 -17.62% 8
Marketing
England

For the 6 months to 20 January 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 363 (30.00%) Agile Software Development
2 334 (27.60%) Finance
3 292 (24.13%) Analytics
4 287 (23.72%) Digital Marketing
5 223 (18.43%) SQL
6 213 (17.60%) Business Intelligence
7 169 (13.97%) User Experience
8 168 (13.88%) Analytical Skills
9 164 (13.55%) CRM
10 159 (13.14%) Project Management
11 151 (12.48%) Adobe
12 146 (12.07%) Degree
13 140 (11.57%) SAP
14 139 (11.49%) HTML
15 138 (11.40%) E-Commerce
16 137 (11.32%) Telecoms
17 135 (11.16%) JavaScript
18 127 (10.50%) Programme Management
19 125 (10.33%) Microsoft
20 124 (10.25%) Retail
21 120 (9.92%) Scrum
22 119 (9.83%) Python
23 116 (9.59%) Google
24 115 (9.50%) Advertising
25 114 (9.42%) Manufacturing
25 114 (9.42%) Electronics
26 111 (9.17%) Amazon AWS
27 109 (9.01%) CSS
28 103 (8.51%) Salesforce.com
29 100 (8.26%) Stakeholder Management

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 74 (6.12%) CMS
2 51 (4.21%) Adobe Experience Manager
3 30 (2.48%) SharePoint
4 26 (2.15%) Apache Spark
5 21 (1.74%) Elasticsearch
6 20 (1.65%) Confluence
6 20 (1.65%) SAS
7 17 (1.40%) Sitecore CMS
8 11 (0.91%) Jupyter
9 9 (0.74%) Apache
10 8 (0.66%) WordPress
11 6 (0.50%) Apache Solr
11 6 (0.50%) nginx
12 5 (0.41%) Drupal
12 5 (0.41%) Marvel
12 5 (0.41%) WebSphere
13 4 (0.33%) Exchange Server 2010
13 4 (0.33%) Exchange Server 2013
13 4 (0.33%) MS Exchange
13 4 (0.33%) Umbraco
Applications
1 69 (5.70%) Microsoft Excel
2 42 (3.47%) Microsoft PowerPoint
3 36 (2.98%) Photoshop
4 32 (2.64%) Microsoft Office
5 28 (2.31%) Adobe Illustrator
6 21 (1.74%) InVision
7 18 (1.49%) Adobe Creative Suite
8 8 (0.66%) SPSS
9 7 (0.58%) Microsoft Project
10 6 (0.50%) InDesign
11 5 (0.41%) Acrobat
11 5 (0.41%) Adobe After Effects
11 5 (0.41%) Spreadsheet
12 4 (0.33%) AutoCAD
13 3 (0.25%) SketchUp
13 3 (0.25%) Stata
14 2 (0.17%) Adobe Premiere
14 2 (0.17%) Chatbot
14 2 (0.17%) MS Visio
14 2 (0.17%) OmniGraffle
Business Applications
1 23 (1.90%) Dynamics CRM
2 17 (1.40%) SAP Hybris
3 16 (1.32%) FastStats
4 13 (1.07%) Eloqua
5 11 (0.91%) Adobe Campaign
5 11 (0.91%) Unica
6 7 (0.58%) Salesforce.com CRM
7 6 (0.50%) Magento
7 6 (0.50%) Payment Gateway
8 5 (0.41%) Social Studio
9 3 (0.25%) Dynamics AX
9 3 (0.25%) SAP ERP
9 3 (0.25%) SAP MM
9 3 (0.25%) SAP Oil and Gas
9 3 (0.25%) SAP R/3
9 3 (0.25%) SAP S/4HANA
10 1 (0.083%) Dynamics NAV
10 1 (0.083%) Endur
10 1 (0.083%) SAP CRM
10 1 (0.083%) SDL Web 8
Cloud Services
1 111 (9.17%) Amazon AWS
2 59 (4.88%) Microsoft Azure
3 57 (4.71%) Google Analytics
4 36 (2.98%) Adobe Analytics
5 35 (2.89%) Google Cloud Platform
6 17 (1.40%) Office 365
7 16 (1.32%) Amazon S3
7 16 (1.32%) Dynamics 365
7 16 (1.32%) Salesforce Service Cloud
8 15 (1.24%) Serverless
9 14 (1.16%) Google Tag Manager
10 13 (1.07%) AdWords
10 13 (1.07%) SaaS
11 11 (0.91%) PaaS
12 10 (0.83%) G Suite
12 10 (0.83%) GitHub
13 9 (0.74%) Amazon EC2
13 9 (0.74%) Amazon EMR
14 8 (0.66%) Amazon ELB
15 7 (0.58%) Adobe Creative Cloud
Communications & Networking
1 14 (1.16%) HTTP
2 11 (0.91%) Firewall
3 10 (0.83%) Internet
4 7 (0.58%) Intranet
5 6 (0.50%) TCP/IP
6 5 (0.41%) WAN
7 4 (0.33%) Cisco Nexus
7 4 (0.33%) DNS
7 4 (0.33%) IMAP
7 4 (0.33%) MVNO
7 4 (0.33%) SMS
7 4 (0.33%) SMTP
8 3 (0.25%) WAAS
8 3 (0.25%) Wireless
9 2 (0.17%) LAN
9 2 (0.17%) NetScaler
9 2 (0.17%) Skype
9 2 (0.17%) VPN
10 1 (0.083%) GoToMeeting
10 1 (0.083%) VXLAN
Database & Business Intelligence
1 58 (4.79%) Big Data
2 57 (4.71%) Power BI
3 54 (4.46%) Data Warehouse
3 54 (4.46%) MySQL
4 41 (3.39%) SQL Server
5 36 (2.98%) Hadoop
6 35 (2.89%) Relational Database
7 32 (2.64%) PostgreSQL
8 26 (2.15%) NoSQL
9 19 (1.57%) Apache Hive
10 18 (1.49%) Data Mining
11 17 (1.40%) Amazon Redshift
11 17 (1.40%) BigQuery
11 17 (1.40%) Data Lake
11 17 (1.40%) RDBMS
12 14 (1.16%) MongoDB
12 14 (1.16%) SQL Server Integration Services
13 13 (1.07%) BusinessObjects
14 12 (0.99%) Text Mining
15 10 (0.83%) SAP HANA
Development Applications
1 63 (5.21%) Git (software)
2 56 (4.63%) Jenkins
3 54 (4.46%) JIRA
4 13 (1.07%) Artifactory
5 11 (0.91%) Axure RP
5 11 (0.91%) Selenium
6 9 (0.74%) Sonatype Nexus
7 8 (0.66%) Dreamweaver
7 8 (0.66%) JUnit
8 7 (0.58%) GitLab
9 6 (0.50%) Bitbucket
9 6 (0.50%) Cucumber
10 5 (0.41%) Eclipse
10 5 (0.41%) TeamCity
11 4 (0.33%) Maven
11 4 (0.33%) Mercurial
11 4 (0.33%) TestNG
11 4 (0.33%) Visual Studio
11 4 (0.33%) Visual Studio Team System
11 4 (0.33%) WebDriver
General
1 334 (27.60%) Finance
2 137 (11.32%) Telecoms
3 124 (10.25%) Retail
4 115 (9.50%) Advertising
5 114 (9.42%) Electronics
5 114 (9.42%) Manufacturing
6 58 (4.79%) Banking
7 39 (3.22%) Legal
8 25 (2.07%) Games
8 25 (2.07%) Publishing
9 17 (1.40%) Automotive
10 15 (1.24%) Digital Economy
11 12 (0.99%) German Language
12 11 (0.91%) French Language
12 11 (0.91%) Law
13 9 (0.74%) Retail Banking
14 8 (0.66%) Investment Banking
14 8 (0.66%) Spanish Language
15 6 (0.50%) Dutch Language
15 6 (0.50%) Front Office
Job Titles
1 202 (16.69%) Analyst
2 184 (15.21%) Developer
3 95 (7.85%) Project Manager
4 85 (7.02%) Designer
5 79 (6.53%) Business Analyst
6 66 (5.45%) Consultant
7 64 (5.29%) Marketing Manager
8 56 (4.63%) Architect
9 47 (3.88%) Data Analyst
10 41 (3.39%) UX Designer
11 40 (3.31%) DevOps Engineer
12 35 (2.89%) Marketing Analyst
13 32 (2.64%) Digital Analyst
13 32 (2.64%) Digital Project Manager
14 30 (2.48%) Data Scientist
15 27 (2.23%) Product Manager
16 26 (2.15%) Data Engineer
17 25 (2.07%) Senior Developer
18 24 (1.98%) Insight Analyst
18 24 (1.98%) Product Owner
Libraries, Frameworks & Software Standards
1 139 (11.49%) HTML
2 109 (9.01%) CSS
3 46 (3.80%) HTML5
4 40 (3.31%) Node.js
5 37 (3.06%) REST
5 37 (3.06%) Web Services
6 33 (2.73%) React
7 28 (2.31%) XML
8 26 (2.15%) CSS3
9 25 (2.07%) AngularJS
10 24 (1.98%) Middleware
11 23 (1.90%) Kafka
11 23 (1.90%) SOAP
12 20 (1.65%) .NET
13 17 (1.40%) Natural Language Processing
14 16 (1.32%) RESTful
15 15 (1.24%) Laravel
15 15 (1.24%) Spring
15 15 (1.24%) Visualforce
16 14 (1.16%) TensorFlow
Miscellaneous
1 169 (13.97%) User Experience
2 168 (13.88%) Analytical Skills
3 43 (3.55%) Social Media
4 39 (3.22%) Algorithms
5 32 (2.64%) Mobile App
6 29 (2.40%) Greenfield Project
7 26 (2.15%) Digital Media
7 26 (2.15%) Management Information System
8 25 (2.07%) Marketing Technology
9 22 (1.82%) Data Structures
10 20 (1.65%) Self-Motivation
11 18 (1.49%) Fintech
11 18 (1.49%) FMCG
12 14 (1.16%) Virtual Team
13 11 (0.91%) Data Centre
14 10 (0.83%) Blog
14 10 (0.83%) Graphic Design
15 9 (0.74%) Animation
16 8 (0.66%) NHS
17 7 (0.58%) Over-the-Top Content
Operating Systems
1 55 (4.55%) Linux
2 21 (1.74%) Windows
3 13 (1.07%) Android
3 13 (1.07%) Apple iOS
4 12 (0.99%) Red Hat Enterprise Linux
5 11 (0.91%) Unix
6 7 (0.58%) Windows Server 2008
7 6 (0.50%) Windows Server
8 5 (0.41%) Mac OS X
9 4 (0.33%) Windows 10
10 3 (0.25%) CentOS
10 3 (0.25%) Windows 7
10 3 (0.25%) Windows Server 2012
11 2 (0.17%) CoreOS
11 2 (0.17%) Ubuntu
12 1 (0.083%) Mac OS
Processes & Methodologies
1 363 (30.00%) Agile Software Development
2 292 (24.13%) Analytics
3 287 (23.72%) Digital Marketing
4 213 (17.60%) Business Intelligence
5 164 (13.55%) CRM
6 159 (13.14%) Project Management
7 138 (11.40%) E-Commerce
8 127 (10.50%) Programme Management
9 120 (9.92%) Scrum
10 100 (8.26%) Stakeholder Management
11 91 (7.52%) Problem-Solving
12 88 (7.27%) DevOps
13 73 (6.03%) Visualisation
14 69 (5.70%) Data Science
14 69 (5.70%) User Stories
15 66 (5.45%) Data Analysis
15 66 (5.45%) TDD
16 65 (5.37%) SEO
17 58 (4.79%) Computer Science
18 56 (4.63%) Content Management
Programming Languages
1 223 (18.43%) SQL
2 135 (11.16%) JavaScript
3 119 (9.83%) Python
4 94 (7.77%) Java
5 53 (4.38%) R
6 29 (2.40%) PHP
7 22 (1.82%) Scala
8 21 (1.74%) Ruby
9 19 (1.57%) Apex Code
10 13 (1.07%) C#
11 11 (0.91%) Bash Shell
11 11 (0.91%) MATLAB
12 10 (0.83%) T-SQL
13 8 (0.66%) Java 8
14 7 (0.58%) C
14 7 (0.58%) Go
14 7 (0.58%) Perl
14 7 (0.58%) PL/SQL
15 5 (0.41%) ES6
16 4 (0.33%) TypeScript
Qualifications
1 146 (12.07%) Degree
2 47 (3.88%) Security Cleared
3 37 (3.06%) SC Cleared
4 23 (1.90%) PhD
5 17 (1.40%) Computer Science Degree
6 14 (1.16%) Master's Degree
7 11 (0.91%) MBA
8 10 (0.83%) Numerate Degree
9 7 (0.58%) CCNP
9 7 (0.58%) Cisco Certification
9 7 (0.58%) DV Cleared
10 6 (0.50%) PMI Certification
11 4 (0.33%) ITIL Foundation Certificate
11 4 (0.33%) PMP
12 3 (0.25%) BC Cleared
12 3 (0.25%) CISSP
12 3 (0.25%) ITIL Certification
12 3 (0.25%) PRINCE2 Practitioner
13 2 (0.17%) PCI QSA
13 2 (0.17%) PRINCE2 Certification
Quality Assurance & Compliance
1 78 (6.45%) QA
2 25 (2.07%) GDPR
3 18 (1.49%) Data Quality
4 10 (0.83%) PMO
5 9 (0.74%) SLA
6 8 (0.66%) PCI DSS
7 6 (0.50%) Actionable Recommendations
8 5 (0.41%) ISO/IEC 27001
9 4 (0.33%) ISO 9001
10 3 (0.25%) WCAG
11 2 (0.17%) Cyber Essentials
12 1 (0.083%) HL7
12 1 (0.083%) HMG Security Policy Framework
12 1 (0.083%) PSD2
12 1 (0.083%) Sarbanes-Oxley
12 1 (0.083%) SEPA
12 1 (0.083%) WAI
System Software
1 38 (3.14%) Docker
2 7 (0.58%) Active Directory
3 4 (0.33%) VMware Infrastructure
4 3 (0.25%) Apache Flume
5 2 (0.17%) Ceph
5 2 (0.17%) etcd
5 2 (0.17%) flannel
5 2 (0.17%) GlusterFS
5 2 (0.17%) HDFS
5 2 (0.17%) SkyDNS
6 1 (0.083%) KVM
6 1 (0.083%) VMware NSX
Systems Management
1 47 (3.88%) Ansible
2 36 (2.98%) Terraform
3 31 (2.56%) Puppet
4 19 (1.57%) Kubernetes
5 14 (1.16%) Opscode Chef
6 8 (0.66%) Kibana
7 7 (0.58%) Nagios
8 6 (0.50%) logstash
8 6 (0.50%) ZABBIX
9 5 (0.41%) Pingdom
9 5 (0.41%) Uchiwa
10 3 (0.25%) Graphite
11 2 (0.17%) HAProxy
11 2 (0.17%) Host Intrusion Detection System
11 2 (0.17%) Network Intrusion Detection System
11 2 (0.17%) Prometheus
11 2 (0.17%) rkt
11 2 (0.17%) SCCM
11 2 (0.17%) Sysdig
12 1 (0.083%) HP Quality Center
Vendors
1 151 (12.48%) Adobe
2 140 (11.57%) SAP
3 125 (10.33%) Microsoft
4 116 (9.59%) Google
5 103 (8.51%) Salesforce.com
6 55 (4.55%) Tableau
7 51 (4.21%) Oracle
8 28 (2.31%) Salesforce Marketing Cloud
9 26 (2.15%) Sitecore
10 24 (1.98%) hybris
11 20 (1.65%) IBM
12 14 (1.16%) Facebook
13 13 (1.07%) Cisco
14 11 (0.91%) Red Hat
14 11 (0.91%) Splunk
15 10 (0.83%) Talend
15 10 (0.83%) Twitter
16 9 (0.74%) Marketo
17 8 (0.66%) Omniture
18 7 (0.58%) Teradata