Period
to 16 October 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 16 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
16 Oct 2021
Same period 2020 Same period 2019
Rank 72 75 78
Rank change year-on-year +3 +3 +24
Contract jobs citing Marketing 1,241 473 1,208
As % of all contract jobs advertised in London 3.52% 3.43% 3.26%
As % of the General category 6.11% 5.76% 5.96%
Number of daily rates quoted 732 303 846
10th Percentile £313 £280 £250
25th Percentile £413 £328 £363
Median daily rate (50th Percentile) £525 £450 £453
Median % change year-on-year +16.67% -0.55% +0.56%
75th Percentile £638 £575 £575
90th Percentile £738 £645 £675
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 24 10 25
10th Percentile £18.75 £25.13 £12.35
25th Percentile £20.97 £27.43 £20.25
Median hourly rate £31.25 £44.25 £30.00
Median % change year-on-year -29.38% +47.50% -10.45%
75th Percentile £49.06 £49.29 £37.44
90th Percentile £67.83 £53.05 £45.90
England median hourly rate £28.41 £24.65 £28.50
% change year-on-year +15.25% -13.51% +48.05%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,309 8,216 20,282
As % of all contract IT jobs advertised in London 57.62% 59.56% 54.81%
Number of daily rates quoted 14,424 5,911 14,355
10th Percentile £363 £320 £310
25th Percentile £462 £419 £413
Median daily rate (50th Percentile) £550 £525 £513
Median % change year-on-year +4.76% +2.44% +2.50%
75th Percentile £675 £645 £619
90th Percentile £750 £750 £700
England median daily rate £525 £495 £475
% change year-on-year +6.06% +4.21% -
Number of hourly rates quoted 190 80 270
10th Percentile £13.25 £15.00 £12.76
25th Percentile £18.75 £19.39 £16.25
Median hourly rate £30.35 £30.95 £21.00
Median % change year-on-year -1.92% +47.36% +10.53%
75th Percentile £49.88 £40.38 £29.96
90th Percentile £62.63 £53.78 £51.25
England median hourly rate £18.50 £22.00 £18.70
% change year-on-year -15.91% +17.65% +3.80%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 16 October 2021.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 16 October 2021.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 16 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -15 122 £485 +44.78% 129
West London -10 33 £300 -40.00% 49
South London +9 9 £400 -27.27% 6
East London -9 3 £350 -22.22% 42
North London - 2 £388 - 2
Marketing
England

For the 6 months to 16 October 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 421 (33.92%) Finance
2 391 (31.51%) Social Skills
3 365 (29.41%) Digital Marketing
4 356 (28.69%) Agile Software Development
5 324 (26.11%) Analytics
6 265 (21.35%) Business Intelligence
7 213 (17.16%) Analytical Skills
8 210 (16.92%) CRM
9 202 (16.28%) Programme Management
10 197 (15.87%) Salesforce.com
11 195 (15.71%) SQL
12 192 (15.47%) SAP
13 191 (15.39%) Telecoms
13 191 (15.39%) Public Sector
14 175 (14.10%) Problem-Solving
15 170 (13.70%) Project Management
16 169 (13.62%) Manufacturing
17 168 (13.54%) Electronics
17 168 (13.54%) Degree
18 149 (12.01%) Microsoft
19 138 (11.12%) Stakeholder Management
20 137 (11.04%) Azure
21 135 (10.88%) Adobe
21 135 (10.88%) JavaScript
22 129 (10.39%) User Experience
23 126 (10.15%) E-Commerce
23 126 (10.15%) Retail
24 125 (10.07%) Scrum
25 119 (9.59%) HTML
26 118 (9.51%) Presentation Skills

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 87 (7.01%) CMS
2 49 (3.95%) SharePoint
3 37 (2.98%) Adobe Experience Manager
4 18 (1.45%) Confluence
5 16 (1.29%) Apache Spark
5 16 (1.29%) Jupyter
6 11 (0.89%) Apache
7 9 (0.73%) BizTalk Server
7 9 (0.73%) WordPress
8 6 (0.48%) Drupal
9 5 (0.40%) SAS
9 5 (0.40%) SharePoint 2010
9 5 (0.40%) Sitecore CMS
10 4 (0.32%) Apache Airflow
10 4 (0.32%) Headless CMS
11 3 (0.24%) Elasticsearch
12 2 (0.16%) EPiServer
12 2 (0.16%) nginx
12 2 (0.16%) TPMS
12 2 (0.16%) Umbraco
Applications
1 91 (7.33%) Microsoft Excel
2 59 (4.75%) Microsoft PowerPoint
3 37 (2.98%) Microsoft Office
4 25 (2.01%) Photoshop
5 23 (1.85%) InVision
6 21 (1.69%) Figma
7 16 (1.29%) Sketch
8 14 (1.13%) Adobe Creative Suite
9 10 (0.81%) Adobe Illustrator
9 10 (0.81%) Chatbot
9 10 (0.81%) MS Visio
10 6 (0.48%) Zeplin
11 5 (0.40%) InDesign
11 5 (0.40%) InfoPath
12 4 (0.32%) Adobe After Effects
12 4 (0.32%) Adobe Premiere
13 3 (0.24%) Adobe XD
13 3 (0.24%) Microsoft Project
13 3 (0.24%) Spreadsheet
14 1 (0.081%) Blender
Business Applications
1 50 (4.03%) Dynamics CRM
2 20 (1.61%) Salesforce.com CRM
3 16 (1.29%) Adobe Campaign
4 11 (0.89%) Dynamics AX
5 7 (0.56%) Workfront
6 6 (0.48%) Magento
7 5 (0.40%) SAP Hybris
8 4 (0.32%) Eloqua
8 4 (0.32%) NetSuite
8 4 (0.32%) Shopify
9 3 (0.24%) Payment Gateway
9 3 (0.24%) Unica
10 2 (0.16%) Cloudability
10 2 (0.16%) Elite 3E
10 2 (0.16%) Oracle BRM
10 2 (0.16%) SAP Oil and Gas
10 2 (0.16%) SAP S/4HANA
11 1 (0.081%) Finacle
11 1 (0.081%) SAP ERP
11 1 (0.081%) Sentinel
Cloud Services
1 137 (11.04%) Azure
2 99 (7.98%) Power Platform
3 98 (7.90%) AWS
4 46 (3.71%) Adobe Analytics
5 44 (3.55%) SaaS
6 40 (3.22%) Dynamics 365
7 39 (3.14%) Microsoft 365
8 34 (2.74%) Google Analytics
9 33 (2.66%) IaaS
10 32 (2.58%) Salesforce Sales Cloud
11 30 (2.42%) GitHub
12 29 (2.34%) PaaS
13 23 (1.85%) Salesforce Service Cloud
14 22 (1.77%) Serverless
15 20 (1.61%) GCP
16 14 (1.13%) Power Automate
17 12 (0.97%) GitHub Actions
17 12 (0.97%) PowerApps
18 11 (0.89%) Amazon SQS
18 11 (0.89%) Azure Logic Apps
Communications & Networking
1 16 (1.29%) HTTP
2 14 (1.13%) SMS
3 7 (0.56%) Network Security
4 6 (0.48%) Broadband
5 5 (0.40%) DNS
5 5 (0.40%) Firewall
5 5 (0.40%) Internet
5 5 (0.40%) Wi-Fi
6 4 (0.32%) Intranet
7 3 (0.24%) LAN
7 3 (0.24%) Unified Communications
7 3 (0.24%) VPN
7 3 (0.24%) WAN
8 2 (0.16%) Cisco Nexus
8 2 (0.16%) DHCP
8 2 (0.16%) Ethernet
8 2 (0.16%) HTTPS
9 1 (0.081%) CTI
9 1 (0.081%) SAN
9 1 (0.081%) TCP/IP
Database & Business Intelligence
1 90 (7.25%) Power BI
2 70 (5.64%) Tableau
3 49 (3.95%) Data Warehouse
4 44 (3.55%) Metadata
5 35 (2.82%) SQL Server
6 27 (2.18%) QlikView
7 25 (2.01%) SQL Server Integration Services
8 24 (1.93%) Big Data
9 23 (1.85%) PostgreSQL
10 21 (1.69%) Data Lake
10 21 (1.69%) Metadata Repository
11 20 (1.61%) Relational Database
12 19 (1.53%) NoSQL
13 17 (1.37%) Hadoop
14 16 (1.29%) Apache Cassandra
15 15 (1.21%) Redis
16 13 (1.05%) Qlik Sense
17 12 (0.97%) Amazon Redshift
17 12 (0.97%) Pentaho
18 10 (0.81%) MongoDB
Development Applications
1 52 (4.19%) JIRA
2 46 (3.71%) Git (software)
3 24 (1.93%) Mockito
4 23 (1.85%) Subversion
5 21 (1.69%) Jenkins
6 15 (1.21%) JUnit
7 9 (0.73%) Gatling
8 5 (0.40%) ERwin
9 4 (0.32%) CircleCI
9 4 (0.32%) Oracle APEX
9 4 (0.32%) Storybook
9 4 (0.32%) Visual Studio
10 3 (0.24%) Ant
10 3 (0.24%) Axure RP
10 3 (0.24%) Bitbucket
10 3 (0.24%) Octopus Deploy
10 3 (0.24%) Visual Studio Team System
11 2 (0.16%) Dreamweaver
11 2 (0.16%) JMeter
11 2 (0.16%) PowerDesigner
General
1 421 (33.92%) Finance
2 391 (31.51%) Social Skills
3 213 (17.16%) Analytical Skills
4 191 (15.39%) Public Sector
4 191 (15.39%) Telecoms
5 169 (13.62%) Manufacturing
6 168 (13.54%) Electronics
7 126 (10.15%) Retail
8 118 (9.51%) Presentation Skills
9 63 (5.08%) Advertising
10 49 (3.95%) Legal
11 41 (3.30%) Organisational Skills
12 32 (2.58%) German Language
13 30 (2.42%) Banking
13 30 (2.42%) French Language
14 27 (2.18%) Publishing
15 26 (2.10%) Games
16 23 (1.85%) Influencing Skills
17 21 (1.69%) Documentation Skills
18 20 (1.61%) Pharmaceutical
Job Titles
1 179 (14.42%) Analyst
2 143 (11.52%) Developer
3 132 (10.64%) Architect
4 86 (6.93%) Consultant
4 86 (6.93%) Marketing Manager
5 82 (6.61%) Project Manager
6 78 (6.29%) Business Analyst
7 49 (3.95%) Data Architect
7 49 (3.95%) Designer
8 45 (3.63%) Product Manager
9 34 (2.74%) Solutions Architect
10 32 (2.58%) Data Scientist
11 31 (2.50%) Data Analyst
12 26 (2.10%) Data Engineer
12 26 (2.10%) Marketing Analyst
12 26 (2.10%) Senior Manager
13 25 (2.01%) Product Owner
14 24 (1.93%) Marketing Specialist
15 23 (1.85%) Technical Architect
15 23 (1.85%) UX Designer
Libraries, Frameworks & Software Standards
1 119 (9.59%) HTML
2 92 (7.41%) CSS
3 59 (4.75%) React
4 54 (4.35%) Web Services
5 37 (2.98%) .NET
6 31 (2.50%) RESTful
7 30 (2.42%) Node.js
8 24 (1.93%) HTML5
9 20 (1.61%) CSS3
9 20 (1.61%) REST
9 20 (1.61%) XML
10 18 (1.45%) J2EE
11 16 (1.29%) D3.js
11 16 (1.29%) Kafka
11 16 (1.29%) OSGi
11 16 (1.29%) Shiny
12 15 (1.21%) GraphQL
12 15 (1.21%) jQuery
12 15 (1.21%) Preactjs
13 14 (1.13%) AngularJS
Miscellaneous
1 129 (10.39%) User Experience
2 87 (7.01%) Social Media
3 62 (5.00%) Management Information System
4 42 (3.38%) Marketing Technology
5 36 (2.90%) Mobile App
5 36 (2.90%) Virtual Team
6 35 (2.82%) Self-Motivation
7 32 (2.58%) Algorithms
8 25 (2.01%) Digital Media
9 24 (1.93%) FMCG
10 20 (1.61%) Data Structures
11 15 (1.21%) Reference Data
12 13 (1.05%) Analytical Mindset
12 13 (1.05%) Foreign Exchange (FX)
12 13 (1.05%) Public Cloud
12 13 (1.05%) Taxonomies
13 11 (0.89%) Data Protection Act
14 10 (0.81%) Blog
14 10 (0.81%) Life Science
15 7 (0.56%) Graphic Design
Operating Systems
1 36 (2.90%) Linux
2 19 (1.53%) Unix
3 18 (1.45%) Windows
4 8 (0.64%) Apple iOS
5 6 (0.48%) Android
5 6 (0.48%) Mac OS X
6 5 (0.40%) Windows Server
7 3 (0.24%) Windows 10
8 2 (0.16%) Red Hat Enterprise Linux
8 2 (0.16%) Windows Mobile
8 2 (0.16%) Windows Server 2012
9 1 (0.081%) Ubuntu
Processes & Methodologies
1 365 (29.41%) Digital Marketing
2 356 (28.69%) Agile Software Development
3 324 (26.11%) Analytics
4 265 (21.35%) Business Intelligence
5 210 (16.92%) CRM
6 202 (16.28%) Programme Management
7 175 (14.10%) Problem-Solving
8 170 (13.70%) Project Management
9 138 (11.12%) Stakeholder Management
10 126 (10.15%) E-Commerce
11 125 (10.07%) Scrum
12 106 (8.54%) B2B
13 96 (7.74%) Visualisation
14 94 (7.57%) Data Analysis
15 82 (6.61%) Decision-Making
16 81 (6.53%) DevOps
17 80 (6.45%) Product Management
17 80 (6.45%) User Stories
18 77 (6.20%) Migration
18 77 (6.20%) Software Engineering
Programming Languages
1 195 (15.71%) SQL
2 135 (10.88%) JavaScript
3 94 (7.57%) Java
4 81 (6.53%) Python
5 46 (3.71%) C#
6 34 (2.74%) R
7 30 (2.42%) TypeScript
8 21 (1.69%) Scala
8 21 (1.69%) T-SQL
9 17 (1.37%) PHP
10 16 (1.29%) C++
10 16 (1.29%) Java 11
10 16 (1.29%) VBA
11 15 (1.21%) Java 8
12 14 (1.13%) PowerShell
13 9 (0.73%) Ruby
14 8 (0.64%) C
15 7 (0.56%) HiveQL
16 6 (0.48%) Apex Code
17 5 (0.40%) Go
Qualifications
1 168 (13.54%) Degree
2 23 (1.85%) Security Cleared
3 22 (1.77%) MBA
4 17 (1.37%) SC Cleared
5 15 (1.21%) PMP
6 8 (0.64%) PMI Certification
7 7 (0.56%) Master's Degree
8 6 (0.48%) Computer Science Degree
9 5 (0.40%) PhD
10 4 (0.32%) AWS Certification
11 3 (0.24%) CCNP
11 3 (0.24%) Cisco Certification
11 3 (0.24%) PRINCE2 Practitioner
12 2 (0.16%) CCNA
12 2 (0.16%) PRINCE2 Certification
12 2 (0.16%) RIBA
12 2 (0.16%) TOGAF Certification
13 1 (0.081%) CSPO
13 1 (0.081%) DBS Check
13 1 (0.081%) ITIL Certification
Quality Assurance & Compliance
1 46 (3.71%) QA
2 37 (2.98%) Data Quality
3 32 (2.58%) GDPR
4 28 (2.26%) Accessibility
5 9 (0.73%) SLA
6 5 (0.40%) PCI DSS
7 4 (0.32%) PMO
8 3 (0.24%) COBIT
8 3 (0.24%) NCSC
8 3 (0.24%) UCITS
9 2 (0.16%) Actionable Recommendations
9 2 (0.16%) ISO/IEC 27001
9 2 (0.16%) Sarbanes-Oxley
10 1 (0.081%) GRC
10 1 (0.081%) ISO 20022
10 1 (0.081%) ISO/IEC 20000
10 1 (0.081%) NIST
10 1 (0.081%) P3O
10 1 (0.081%) SOC 2
10 1 (0.081%) WCAG
System Software
1 29 (2.34%) Docker
2 14 (1.13%) Active Directory
3 2 (0.16%) VMware Infrastructure
3 2 (0.16%) XenApp
3 2 (0.16%) XenDesktop
4 1 (0.081%) vSphere
Systems Management
1 24 (1.93%) Kubernetes
2 21 (1.69%) Terraform
3 13 (1.05%) Ansible
4 10 (0.81%) Prometheus
5 9 (0.73%) Grafana
6 7 (0.56%) SCCM
7 4 (0.32%) Puppet
8 3 (0.24%) AirWatch
9 2 (0.16%) Active Directory Federation Services
9 2 (0.16%) Automic
9 2 (0.16%) Hadoop YARN
9 2 (0.16%) Microsoft Intune
9 2 (0.16%) Oozie
9 2 (0.16%) Opscode Chef
9 2 (0.16%) Single Sign-On
10 1 (0.081%) EMC NetWorker
10 1 (0.081%) HP Quality Center
10 1 (0.081%) Kibana
10 1 (0.081%) Salt
10 1 (0.081%) Tivoli Storage Manager
Vendors
1 197 (15.87%) Salesforce.com
2 192 (15.47%) SAP
3 149 (12.01%) Microsoft
4 135 (10.88%) Adobe
5 77 (6.20%) Salesforce Marketing Cloud
6 66 (5.32%) Google
7 40 (3.22%) Oracle
8 31 (2.50%) Alteryx
9 25 (2.01%) Marketo
10 20 (1.61%) Sparx
11 19 (1.53%) Informatica
12 17 (1.37%) Cadence
12 17 (1.37%) Pardot
13 16 (1.29%) Remedy
14 15 (1.21%) Pega
15 12 (0.97%) Facebook
16 8 (0.64%) MuleSoft
16 8 (0.64%) ServiceNow
16 8 (0.64%) VMware
17 7 (0.56%) Databricks