Period
to 13 August 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 13 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > London
6 months to
13 Aug 2020
Same period 2019 Same period 2018
Rank 84 70 91
Rank change year-on-year -14 +21 -24
Contract jobs citing Marketing 459 1,378 1,317
As % of all contract jobs advertised in London 3.08% 3.46% 2.88%
As % of the General category 6.29% 7.64% 6.12%
Number of daily rates quoted 283 970 918
Median daily rate £450 £460 £450
Median daily rate % change year-on-year -2.17% +2.22% -
10th Percentile £263 £263 £225
90th Percentile £675 £651 £638
England median daily rate £475 £450 £434
% change year-on-year +5.56% +3.75% +0.87%
Number of hourly rates quoted 12 20 13
Median hourly rate £31.25 £24.03 £33.50
Median hourly rate % change year-on-year +30.03% -28.26% +23.34%
10th Percentile £22.13 £7.00 £22.20
90th Percentile £51.85 £42.78 £86.12
England median hourly rate £26.00 £23.28 £32.82
% change year-on-year +11.67% -29.07% +55.15%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 7,295 18,033 21,519
As % of all contract IT jobs advertised in London 48.88% 45.25% 47.10%
Number of daily rates quoted 4,988 12,567 15,364
Median daily rate £530 £525 £525
Median daily rate % change year-on-year +0.95% - +5.00%
10th Percentile £334 £338 £325
90th Percentile £750 £713 £700
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 147 200 248
Median hourly rate £35.00 £22.00 £24.50
Median hourly rate % change year-on-year +59.09% -10.20% +15.16%
10th Percentile £17.77 £13.00 £15.00
90th Percentile £58.10 £52.55 £49.13
Median hourly rate £30.31 £23.50 £22.93
% change year-on-year +28.99% +2.49% +6.48%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Marketing in London.

Daily rate trend for Marketing in London

Marketing
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing in London over the 6 months to 13 August 2020.

Daily rate histogram for Marketing in London

Marketing
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Marketing in London.

Hourly rate trend for Marketing in London

Marketing
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Marketing in London over the 6 months to 13 August 2020.

Hourly rate histogram for Marketing in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 6 months to 13 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +21 81 £400 -11.11% 31
West London +24 25 £450 +10.09% 9
East London +25 5 £425 -19.05% 3
South London +22 5 £300 -40.00% 1
Marketing
England

For the 6 months to 13 August 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing.

1 140 (30.50%) Finance
2 122 (26.58%) Digital Marketing
3 120 (26.14%) Business Intelligence
4 112 (24.40%) Agile Software Development
5 94 (20.48%) Telecoms
6 91 (19.83%) Programme Management
7 90 (19.61%) SAP
8 87 (18.95%) Analytics
9 86 (18.74%) Electronics
10 84 (18.30%) Manufacturing
11 82 (17.86%) Public Sector
12 79 (17.21%) Microsoft
13 72 (15.69%) Azure
14 70 (15.25%) CRM
15 66 (14.38%) Salesforce.com
16 63 (13.73%) Analytical Skills
17 60 (13.07%) Degree
18 56 (12.20%) SQL
19 52 (11.33%) HTML
20 48 (10.46%) Problem-Solving
21 47 (10.24%) Social Media
22 43 (9.37%) Stakeholder Management
23 41 (8.93%) User Experience
24 39 (8.50%) Python
25 36 (7.84%) Scrum
25 36 (7.84%) Big Data
25 36 (7.84%) Project Delivery
26 35 (7.63%) Adobe
27 34 (7.41%) E-Commerce
27 34 (7.41%) CSS

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (3.70%) CMS
2 13 (2.83%) Apache Spark
3 10 (2.18%) Adobe Experience Manager
3 10 (2.18%) SharePoint
4 8 (1.74%) SAS
5 7 (1.53%) Confluence
6 5 (1.09%) Apache
6 5 (1.09%) EPiServer
7 4 (0.87%) Elasticsearch
7 4 (0.87%) Skype for Business
7 4 (0.87%) WebSphere
7 4 (0.87%) WebSphere Application Server
8 3 (0.65%) WordPress
9 2 (0.44%) Oracle SOA Suite
9 2 (0.44%) Sitecore CMS
10 1 (0.22%) Jupyter
10 1 (0.22%) OpenStack
10 1 (0.22%) PrestaShop
10 1 (0.22%) SilverStripe
10 1 (0.22%) WebLogic
Applications
1 27 (5.88%) Microsoft Excel
2 12 (2.61%) Microsoft PowerPoint
3 11 (2.40%) Microsoft Office
4 9 (1.96%) Photoshop
5 6 (1.31%) Adobe Creative Suite
5 6 (1.31%) Figma
5 6 (1.31%) MS Visio
5 6 (1.31%) Sketch
6 5 (1.09%) InDesign
7 4 (0.87%) Adobe Illustrator
8 3 (0.65%) Adobe After Effects
8 3 (0.65%) Adobe Premiere
8 3 (0.65%) Adobe XD
8 3 (0.65%) InVision
9 2 (0.44%) Chatbot
9 2 (0.44%) Spreadsheet
9 2 (0.44%) Zeplin
10 1 (0.22%) Acrobat
10 1 (0.22%) Microsoft Project
10 1 (0.22%) SPSS
Business Applications
1 11 (2.40%) Dynamics CRM
2 7 (1.53%) Eloqua
3 6 (1.31%) Sprinklr
4 5 (1.09%) Payment Gateway
5 4 (0.87%) Salesforce.com CRM
5 4 (0.87%) Workfront
6 3 (0.65%) Oracle ERP
7 2 (0.44%) SAP CRM
7 2 (0.44%) SAP Oil and Gas
7 2 (0.44%) SAP SD
7 2 (0.44%) Social Studio
8 1 (0.22%) Dynamics AX
8 1 (0.22%) FastStats
8 1 (0.22%) Oracle ASCP
8 1 (0.22%) Oracle CRM
8 1 (0.22%) Raiser's Edge
8 1 (0.22%) SAP IS-U
8 1 (0.22%) SAP S/4HANA
8 1 (0.22%) Shopify
Cloud Services
1 72 (15.69%) Azure
2 31 (6.75%) AWS
3 29 (6.32%) Power Platform
4 22 (4.79%) SaaS
5 18 (3.92%) Office 365
6 15 (3.27%) Google Analytics
7 14 (3.05%) Salesforce Sales Cloud
8 12 (2.61%) PaaS
9 11 (2.40%) GCP
9 11 (2.40%) IaaS
9 11 (2.40%) Salesforce Service Cloud
10 7 (1.53%) Azure Active Directory
10 7 (1.53%) Dynamics 365
10 7 (1.53%) Serverless
11 6 (1.31%) Azure Data Factory
11 6 (1.31%) Veeva
12 5 (1.09%) Adobe Analytics
13 4 (0.87%) Cloud Computing
13 4 (0.87%) OneDrive
13 4 (0.87%) Slack
Communications & Networking
1 12 (2.61%) DNS
2 10 (2.18%) Firewall
3 9 (1.96%) Internet
4 5 (1.09%) Skype
4 5 (1.09%) Wi-Fi
5 4 (0.87%) 5G
5 4 (0.87%) VPN
6 3 (0.65%) Broadband
6 3 (0.65%) HTTP
7 2 (0.44%) 2G
7 2 (0.44%) 3G
7 2 (0.44%) 4G
7 2 (0.44%) Intranet
7 2 (0.44%) SAN
8 1 (0.22%) Cisco Wireless
8 1 (0.22%) Junos
8 1 (0.22%) Structured Cabling
8 1 (0.22%) Unified Communications
8 1 (0.22%) VXLAN
8 1 (0.22%) Wireless
Database & Business Intelligence
1 36 (7.84%) Big Data
2 28 (6.10%) Power BI
3 16 (3.49%) Hadoop
4 15 (3.27%) Data Warehouse
5 13 (2.83%) Relational Database
6 11 (2.40%) Data Mining
7 10 (2.18%) MongoDB
8 9 (1.96%) Data Lake
9 8 (1.74%) SQL Server
10 7 (1.53%) BusinessObjects
11 6 (1.31%) MySQL
11 6 (1.31%) PostgreSQL
12 5 (1.09%) BigQuery
12 5 (1.09%) QlikView
13 4 (0.87%) Azure SQL Database
13 4 (0.87%) Looker
13 4 (0.87%) OLAP
13 4 (0.87%) SAS EBI
13 4 (0.87%) SQL Server Integration Services
13 4 (0.87%) SQL Server Reporting Services
Development Applications
1 29 (6.32%) Git (software)
2 17 (3.70%) Jenkins
3 15 (3.27%) JIRA
4 5 (1.09%) Subversion
5 4 (0.87%) Visual Studio Team System
6 3 (0.65%) Team Foundation Server
6 3 (0.65%) Visual Studio
7 2 (0.44%) CircleCI
7 2 (0.44%) Dreamweaver
7 2 (0.44%) JUnit
7 2 (0.44%) minitest
7 2 (0.44%) Mockito
7 2 (0.44%) RSpec
7 2 (0.44%) Selenium
7 2 (0.44%) Visual Studio Code
7 2 (0.44%) webpack
8 1 (0.22%) gulp
8 1 (0.22%) Katalon Studio
8 1 (0.22%) Mocha
8 1 (0.22%) Protractor
General
1 140 (30.50%) Finance
2 94 (20.48%) Telecoms
3 86 (18.74%) Electronics
4 84 (18.30%) Manufacturing
5 82 (17.86%) Public Sector
6 23 (5.01%) Retail
7 16 (3.49%) Advertising
7 16 (3.49%) Legal
8 11 (2.40%) Banking
9 9 (1.96%) Back Office
10 8 (1.74%) Pharmaceutical
11 7 (1.53%) Games
11 7 (1.53%) German Language
11 7 (1.53%) Law
11 7 (1.53%) Publishing
12 5 (1.09%) Spanish Language
13 4 (0.87%) French Language
13 4 (0.87%) Front Office
14 3 (0.65%) Billing
14 3 (0.65%) Brand Awareness
Job Titles
1 83 (18.08%) Developer
2 59 (12.85%) Analyst
3 34 (7.41%) Architect
4 27 (5.88%) Business Analyst
4 27 (5.88%) Consultant
5 19 (4.14%) Marketing Manager
6 17 (3.70%) Designer
7 16 (3.49%) Salesforce Developer
8 14 (3.05%) C# Developer
8 14 (3.05%) Project Manager
9 13 (2.83%) Data Analyst
9 13 (2.83%) Data Scientist
9 13 (2.83%) Office 365 Engineer
10 12 (2.61%) Azure Developer
11 11 (2.40%) Copywriter
11 11 (2.40%) Senior Analyst
12 10 (2.18%) C# Developer - Commodities
12 10 (2.18%) Product Manager
12 10 (2.18%) UX Designer
12 10 (2.18%) Windows Engineer
Libraries, Frameworks & Software Standards
1 52 (11.33%) HTML
2 34 (7.41%) CSS
3 23 (5.01%) Velocity
4 22 (4.79%) Web Services
5 21 (4.58%) REST
6 20 (4.36%) .NET
7 16 (3.49%) Kafka
8 15 (3.27%) HTML5
9 12 (2.61%) Node.js
10 11 (2.40%) jQuery
10 11 (2.40%) SOAP
11 8 (1.74%) Middleware
11 8 (1.74%) React
11 8 (1.74%) Spring
12 6 (1.31%) AngularJS
12 6 (1.31%) Elastic Stack
13 5 (1.09%) Ajax
13 5 (1.09%) JPA
13 5 (1.09%) Sass
13 5 (1.09%) Visualforce
Miscellaneous
1 63 (13.73%) Analytical Skills
2 47 (10.24%) Social Media
3 41 (8.93%) User Experience
4 16 (3.49%) Virtual Team
5 15 (3.27%) Algorithms
6 14 (3.05%) Management Information System
7 13 (2.83%) Marketing Technology
7 13 (2.83%) Self-Motivation
8 10 (2.18%) FMCG
8 10 (2.18%) Mobile App
9 8 (1.74%) Digital Media
10 7 (1.53%) Analytical Mindset
11 6 (1.31%) Blog
11 6 (1.31%) Graphic Design
12 5 (1.09%) Internet of Things
13 4 (0.87%) Fixed Income
13 4 (0.87%) Life Science
13 4 (0.87%) NHS
13 4 (0.87%) Video Editing
14 3 (0.65%) Video\Live Streaming
Operating Systems
1 25 (5.45%) Windows
2 16 (3.49%) Windows 10
3 12 (2.61%) Linux
4 7 (1.53%) Apple iOS
5 6 (1.31%) Android
6 3 (0.65%) Mac OS X
6 3 (0.65%) Unix
6 3 (0.65%) Windows Mobile
7 2 (0.44%) Windows Server
8 1 (0.22%) Mac OS
8 1 (0.22%) Red Hat Enterprise Linux
8 1 (0.22%) Ubuntu
8 1 (0.22%) VME
8 1 (0.22%) Windows Server 2008
8 1 (0.22%) Windows Server 2019
Processes & Methodologies
1 122 (26.58%) Digital Marketing
2 120 (26.14%) Business Intelligence
3 112 (24.40%) Agile Software Development
4 91 (19.83%) Programme Management
5 87 (18.95%) Analytics
6 70 (15.25%) CRM
7 48 (10.46%) Problem-Solving
8 43 (9.37%) Stakeholder Management
9 36 (7.84%) Project Delivery
9 36 (7.84%) Scrum
10 34 (7.41%) E-Commerce
11 33 (7.19%) Data Science
11 33 (7.19%) Project Management
12 32 (6.97%) DevOps
13 31 (6.75%) Visualisation
14 30 (6.54%) Data Modelling
15 29 (6.32%) Migration
16 26 (5.66%) Business Analysis
16 26 (5.66%) Computer Science
16 26 (5.66%) Machine Learning
Programming Languages
1 56 (12.20%) SQL
2 39 (8.50%) Python
3 32 (6.97%) JavaScript
4 23 (5.01%) Java
5 21 (4.58%) C#
6 14 (3.05%) Apex Code
7 11 (2.40%) R
8 7 (1.53%) PHP
8 7 (1.53%) TypeScript
9 6 (1.31%) Java 8
10 5 (1.09%) Scala
11 4 (0.87%) Bash Shell
11 4 (0.87%) C
11 4 (0.87%) Go
12 3 (0.65%) Ruby
12 3 (0.65%) SOQL
12 3 (0.65%) SOSL
13 1 (0.22%) C++
13 1 (0.22%) Perl
13 1 (0.22%) PowerShell
Qualifications
1 60 (13.07%) Degree
2 22 (4.79%) Security Cleared
3 18 (3.92%) SC Cleared
4 16 (3.49%) Master's Degree
5 6 (1.31%) Numerate Degree
6 5 (1.09%) MBA
7 3 (0.65%) CFA
7 3 (0.65%) CIMA
7 3 (0.65%) PhD
8 2 (0.44%) CISM
8 2 (0.44%) CREST Certified
8 2 (0.44%) DV Cleared
8 2 (0.44%) OSCP
8 2 (0.44%) Tigerscheme
9 1 (0.22%) AWS Certification
9 1 (0.22%) CESG Certified Professional
9 1 (0.22%) CHECK Team Leader
9 1 (0.22%) CHECK Team Member
9 1 (0.22%) Cyber Scheme
9 1 (0.22%) ECSA
Quality Assurance & Compliance
1 22 (4.79%) GDPR
2 12 (2.61%) QA
3 8 (1.74%) Data Quality
4 4 (0.87%) WCAG
5 3 (0.65%) PMO
5 3 (0.65%) SLA
6 2 (0.44%) ISO/IEC 27001
6 2 (0.44%) NIST
7 1 (0.22%) COBIT
7 1 (0.22%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 1 (0.22%) PCI DSS
7 1 (0.22%) UCITS
System Software
1 24 (5.23%) Docker
2 12 (2.61%) Active Directory
3 1 (0.22%) KVM
3 1 (0.22%) VMware Infrastructure
3 1 (0.22%) VMware NSX
Systems Management
1 15 (3.27%) Microsoft Intune
2 13 (2.83%) Kubernetes
3 12 (2.61%) Terraform
4 7 (1.53%) SCCM
5 5 (1.09%) Single Sign-On
6 4 (0.87%) AirWatch
6 4 (0.87%) Ansible
7 3 (0.65%) Prometheus
7 3 (0.65%) Rancher
8 2 (0.44%) Kibana
8 2 (0.44%) logstash
9 1 (0.22%) Cobbler
9 1 (0.22%) Icinga
9 1 (0.22%) Opscode Chef
9 1 (0.22%) Puppet
9 1 (0.22%) vCenter Server
Vendors
1 90 (19.61%) SAP
2 79 (17.21%) Microsoft
3 66 (14.38%) Salesforce.com
4 35 (7.63%) Adobe
5 28 (6.10%) Google
6 20 (4.36%) Databricks
7 18 (3.92%) Salesforce Marketing Cloud
7 18 (3.92%) Tableau
8 13 (2.83%) Oracle
8 13 (2.83%) Pardot
8 13 (2.83%) StreamSets
9 12 (2.61%) Pega
10 9 (1.96%) Facebook
11 8 (1.74%) Marketo
12 6 (1.31%) Tealium
12 6 (1.31%) Teradata
12 6 (1.31%) YouTube
13 5 (1.09%) Atlassian
14 4 (0.87%) CA
14 4 (0.87%) HubSpot