Actionable Insight Contracts in the West Midlands

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > West Midlands

The table below provides summary statistics for contract job vacancies advertised in the West Midlands requiring Actionable Insight skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Actionable Insight over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 83 76 136
Rank change year-on-year -7 +60 +26
Contract jobs citing Actionable Insight 14 35 3
As % of all contract jobs advertised in the West Midlands 1.04% 1.80% 0.13%
As % of the Processes & Methodologies category 1.18% 2.14% 0.14%
Number of daily rates quoted 8 23 1
10th Percentile £300 £373 -
25th Percentile £347 £532 £455
Median daily rate (50th Percentile) £388 £615 £480
Median % change year-on-year -36.99% +28.13% -12.73%
75th Percentile £399 £688 £505
90th Percentile £420 £850 -
England median daily rate £475 £514 £510
% change year-on-year -7.63% +0.83% -5.56%

All Process and Methodology Skills
West Midlands

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the West Midlands.

Contract vacancies with a requirement for process or methodology skills 1,188 1,636 2,114
As % of all contract IT jobs advertised in the West Midlands 88.33% 84.03% 88.67%
Number of daily rates quoted 786 1,083 1,452
10th Percentile £195 £275 £263
25th Percentile £381 £375 £401
Median daily rate (50th Percentile) £500 £500 £512
Median % change year-on-year - -2.34% +5.03%
75th Percentile £588 £625 £600
90th Percentile £675 £750 £694
England median daily rate £525 £525 £550
% change year-on-year - -4.55% +2.33%
Number of hourly rates quoted 59 115 45
10th Percentile £12.62 £11.09 £12.20
25th Percentile £14.14 £14.00 £13.31
Median hourly rate £18.00 £22.50 £17.72
Median % change year-on-year -20.00% +26.98% +4.24%
75th Percentile £23.99 £41.13 £23.75
90th Percentile £38.19 £57.75 £51.25
England median hourly rate £29.07 £36.00 £37.50
% change year-on-year -19.25% -4.00% +53.06%

Actionable Insight
Job Vacancy Trend in the West Midlands

Job postings citing Actionable Insight as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Actionable Insight in the West Midlands

Actionable Insight
Contractor Daily Rate Trend in the West Midlands

3-month moving average daily rate quoted in jobs citing Actionable Insight in the West Midlands.

Daily rate trend for Actionable Insight in the West Midlands

Actionable Insight
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Actionable Insight in the West Midlands over the 6 months to 1 May 2025.

Daily rate histogram for Actionable Insight in the West Midlands

Actionable Insight
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Actionable Insight within the West Midlands region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +21 9 £374 +3.17% 21
Coventry - 4 £388 - 4
Warwickshire -1 1 - - 8
Actionable Insight
England

Actionable Insight
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) R Markdown
2 1 (7.14%) Microsoft Exchange
2 1 (7.14%) SharePoint
Applications
1 2 (14.29%) Microsoft Excel
Business Applications
1 1 (7.14%) SAP S/4HANA
Cloud Services
1 4 (28.57%) Power Platform
2 3 (21.43%) Azure
2 3 (21.43%) Microsoft 365
3 2 (14.29%) SuccessFactors
4 1 (7.14%) Azure Data Factory
4 1 (7.14%) GCP
4 1 (7.14%) IaaS
4 1 (7.14%) PaaS
4 1 (7.14%) SaaS
Database & Business Intelligence
1 4 (28.57%) Power BI
2 2 (14.29%) Power Query
3 1 (7.14%) Azure SQL Data Warehouse
3 1 (7.14%) BigQuery
3 1 (7.14%) BusinessObjects
3 1 (7.14%) Data Lake
3 1 (7.14%) Data Warehouse
3 1 (7.14%) Looker
3 1 (7.14%) Metadata
3 1 (7.14%) Oracle Reports
3 1 (7.14%) Pentaho
3 1 (7.14%) SAP BW
3 1 (7.14%) Spark SQL
Development Applications
1 1 (7.14%) Pa11y
General
1 6 (42.86%) Social Skills
2 4 (28.57%) Analytical Skills
2 4 (28.57%) Finance
2 4 (28.57%) Public Sector
3 2 (14.29%) Presentation Skills
4 1 (7.14%) Advertising
4 1 (7.14%) Law
4 1 (7.14%) Manufacturing
Job Titles
1 4 (28.57%) Data Engineer
2 3 (21.43%) Developer
3 2 (14.29%) Business Intelligence Developer
3 2 (14.29%) Lead
3 2 (14.29%) Power BI Developer
4 1 (7.14%) Analyst
4 1 (7.14%) Applications Tester
4 1 (7.14%) Business Developer
4 1 (7.14%) Business Intelligence Specialist
4 1 (7.14%) Data Analyst
4 1 (7.14%) Data Architect
4 1 (7.14%) Data Visualisation Specialist
4 1 (7.14%) Infrastructure Engineer
4 1 (7.14%) IT Manager
4 1 (7.14%) IT Project Manager
4 1 (7.14%) Lead Data Engineer
4 1 (7.14%) Looker Analyst
4 1 (7.14%) PMO Lead
4 1 (7.14%) Power BI Specialist
4 1 (7.14%) SAP BusinessObjects Developer (SAP BO Developer)
Libraries, Frameworks & Software Standards
1 3 (21.43%) Shiny
2 1 (7.14%) PySpark
Miscellaneous
1 2 (14.29%) Analytical Mindset
2 1 (7.14%) Cloud Native
2 1 (7.14%) CMDB
2 1 (7.14%) Data Protection Act
2 1 (7.14%) Data Structures
2 1 (7.14%) Management Information System
2 1 (7.14%) Mobile App
2 1 (7.14%) PMI
Processes & Methodologies
1 8 (57.14%) Visualisation
2 7 (50.00%) Problem-Solving
3 6 (42.86%) Data Analysis
4 5 (35.71%) Data Modelling
5 4 (28.57%) Agile
5 4 (28.57%) Business Intelligence
5 4 (28.57%) Decision-Making
6 3 (21.43%) Data Collection
6 3 (21.43%) Data Governance
6 3 (21.43%) Data Sharing
6 3 (21.43%) Data Visualisation
6 3 (21.43%) Migration
6 3 (21.43%) Sprint Retrospective
7 2 (14.29%) Analytics
7 2 (14.29%) Artificial Intelligence
7 2 (14.29%) Data Integration
7 2 (14.29%) Data Pipeline
7 2 (14.29%) ETL
7 2 (14.29%) Machine Learning
7 2 (14.29%) Project Management
Programming Languages
1 4 (28.57%) SQL
2 3 (21.43%) R
3 2 (14.29%) Data Analysis Expressions
4 1 (7.14%) Python
Qualifications
1 1 (7.14%) Azure Certification
1 1 (7.14%) PMI Certification
Quality Assurance & Compliance
1 4 (28.57%) Accessibility
1 4 (28.57%) GDPR
1 4 (28.57%) WCAG
2 3 (21.43%) Actionable Recommendations
2 3 (21.43%) Data Quality
3 2 (14.29%) PMO
Vendors
1 3 (21.43%) Microsoft
1 3 (21.43%) SAP
2 1 (7.14%) Databricks
2 1 (7.14%) Google
2 1 (7.14%) Oracle