Actionable Insight Job Trends in the West Midlands

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 12 July 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jul 2026
Same period 2025 Same period 2024
Rank 121 117 162
Rank change year-on-year -4 +45 +15
Permanent jobs citing Actionable Insight 72 59 109
As % of all permanent jobs in the West Midlands 0.90% 1.76% 1.35%
As % of the Processes & Methodologies category 1.30% 2.04% 1.68%
Number of salaries quoted 51 48 70
10th Percentile £40,000 £40,450 £34,500
25th Percentile £43,498 £42,500 £50,000
Median annual salary (50th Percentile) £50,000 £51,750 £57,500
Median % change year-on-year -3.38% -10.00% -
75th Percentile £51,300 £59,063 £66,250
90th Percentile £65,000 £67,500 -
England median annual salary £58,500 £55,000 £50,000
% change year-on-year +6.36% +10.00% -10.71%

All Process & Methodology Skills
West Midlands

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 5,518 2,887 6,506
As % of all permanent jobs advertised in the West Midlands 68.86% 85.92% 80.55%
Number of salaries quoted 4,135 1,821 4,363
10th Percentile £31,250 £28,822 £26,750
25th Percentile £40,000 £36,250 £36,175
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -4.76%
75th Percentile £70,000 £67,500 £65,000
90th Percentile £85,000 £80,000 £79,180
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -12.00%

Actionable Insight
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the West Midlands.

Actionable Insight job vacancy trend in the West Midlands

Actionable Insight
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Actionable Insight.

Salary distribution trend for jobs in the West Midlands citing Actionable Insight

Actionable Insight
Salary Histogram in the West Midlands

Salary distribution for jobs citing Actionable Insight in the West Midlands over the 6 months to 12 July 2026.

Salary histogram for Actionable Insight in the West Midlands

Actionable Insight
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the West Midlands region over the 6 months to 12 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +7 41 £51,300 +2.60% 12
Solihull +17 7 - -
Worcestershire -12 7 £47,500 -
Shropshire - 6 £50,000 - 3
Walsall +4 3 £44,000 +2.33%
Herefordshire -18 2 £62,500 -16.67% 2
Warwickshire -19 2 £60,500 +15.24% 9
Staffordshire - 1 £43,500 - 1
Wolverhampton - 1 - - 1
Coventry - 1 £47,500 -
Actionable Insight
England

Actionable Insight
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (1.39%) WordPress
Applications
1 7 (9.72%) Microsoft Excel
2 3 (4.17%) Microsoft PowerPoint
3 2 (2.78%) Microsoft Office
4 1 (1.39%) Spreadsheet
Business Applications
1 1 (1.39%) Shopify
Cloud Services
1 20 (27.78%) Power Platform
2 13 (18.06%) Azure
3 4 (5.56%) GCP
4 3 (4.17%) AWS
4 3 (4.17%) Google Analytics
4 3 (4.17%) iPaaS
4 3 (4.17%) Power Automate
4 3 (4.17%) PowerApps
5 2 (2.78%) Azure Data Factory
5 2 (2.78%) Azure Synapse Analytics
5 2 (2.78%) Google Tag Manager
6 1 (1.39%) Adobe Analytics
6 1 (1.39%) Azure DevOps
6 1 (1.39%) Azure Sentinel
6 1 (1.39%) Contentsquare
6 1 (1.39%) Google Ads
6 1 (1.39%) MailChimp
6 1 (1.39%) Miro
6 1 (1.39%) Pulumi
Communications & Networking
1 1 (1.39%) DNS
1 1 (1.39%) Firewall
1 1 (1.39%) Network Security
Database & Business Intelligence
1 20 (27.78%) Power BI
2 5 (6.94%) Looker
2 5 (6.94%) Power Query
3 3 (4.17%) Amazon Redshift
3 3 (4.17%) BigQuery
4 2 (2.78%) Semantic Layer
4 2 (2.78%) Tableau
5 1 (1.39%) Amazon QuickSight
5 1 (1.39%) Azure SQL Database
5 1 (1.39%) Data Lake
5 1 (1.39%) Data Warehouse
Development Applications
1 4 (5.56%) JIRA
2 2 (2.78%) JMeter
2 2 (2.78%) LoadRunner
3 1 (1.39%) Cypress.io
3 1 (1.39%) GitLab
3 1 (1.39%) Jenkins
3 1 (1.39%) Postman
3 1 (1.39%) REST Assured
3 1 (1.39%) Selenium
3 1 (1.39%) SoapUI
General
1 38 (52.78%) Analytical Skills
2 33 (45.83%) Finance
3 20 (27.78%) Social Skills
4 11 (15.28%) Public Sector
5 8 (11.11%) Inclusion and Diversity
6 4 (5.56%) Marketing
6 4 (5.56%) Retail
7 1 (1.39%) Documentation Skills
7 1 (1.39%) Organisational Skills
7 1 (1.39%) Presentation Skills
Job Titles
1 24 (33.33%) Analyst
2 16 (22.22%) Accountant
2 16 (22.22%) Systems Accountant
3 11 (15.28%) Data Analyst
3 11 (15.28%) Senior
4 10 (13.89%) Senior Analyst
5 6 (8.33%) Business Intelligence Analyst
5 6 (8.33%) Head of QA
6 5 (6.94%) Lead
7 4 (5.56%) Architect
7 4 (5.56%) Financial Analyst
7 4 (5.56%) PMO Analyst
7 4 (5.56%) Senior Financial Analyst
7 4 (5.56%) Senior PMO
7 4 (5.56%) Senior PMO Analyst
8 3 (4.17%) Business Intelligence Data Analyst
8 3 (4.17%) Enterprise Architect
8 3 (4.17%) Lead Architect
8 3 (4.17%) Lead Enterprise Architect
8 3 (4.17%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 1 (1.39%) Playwright
Miscellaneous
1 8 (11.11%) Analytical Mindset
2 3 (4.17%) Management Information System
3 2 (2.78%) CMDB
3 2 (2.78%) Enterprise Software
4 1 (1.39%) Cloud Native
4 1 (1.39%) FMCG
4 1 (1.39%) Onboarding
4 1 (1.39%) Product Ownership
4 1 (1.39%) Self-Motivation
4 1 (1.39%) Taxonomies
Processes & Methodologies
1 31 (43.06%) Analytics
2 22 (30.56%) AI
3 21 (29.17%) Business Intelligence
4 20 (27.78%) Continuous Improvement
5 19 (26.39%) Decision-Making
6 15 (20.83%) Budgeting
7 14 (19.44%) ERP
8 12 (16.67%) Problem-Solving
9 11 (15.28%) Stakeholder Engagement
10 8 (11.11%) Agile
10 8 (11.11%) Change Management
10 8 (11.11%) Customer Experience
10 8 (11.11%) Data Modelling
10 8 (11.11%) PRINCE2
10 8 (11.11%) Stakeholder Management
11 7 (9.72%) Data Governance
11 7 (9.72%) Service Delivery
12 6 (8.33%) Coaching
12 6 (8.33%) Mentoring
12 6 (8.33%) Root Cause Analysis
Programming Languages
1 12 (16.67%) SQL
2 5 (6.94%) Data Analysis Expressions
3 4 (5.56%) Python
4 3 (4.17%) T-SQL
5 2 (2.78%) PowerShell
6 1 (1.39%) Bash
6 1 (1.39%) Bicep
6 1 (1.39%) Groovy
6 1 (1.39%) Java
6 1 (1.39%) JavaScript
Qualifications
1 16 (22.22%) ACCA
1 16 (22.22%) CIMA
2 8 (11.11%) Security Cleared
3 7 (9.72%) SC Cleared
4 6 (8.33%) IRCA
5 4 (5.56%) Degree
6 3 (4.17%) CITP
6 3 (4.17%) Microsoft Certification
7 2 (2.78%) DV Cleared
7 2 (2.78%) PMI Certification
7 2 (2.78%) PMP
8 1 (1.39%) IIBA
Quality Assurance & Compliance
1 11 (15.28%) Data Quality
2 10 (13.89%) Actionable Recommendations
3 9 (12.50%) QA
4 7 (9.72%) GDPR
5 6 (8.33%) ISO 9001
6 5 (6.94%) Accessibility
7 4 (5.56%) PMO
Systems Management
1 1 (1.39%) Ansible
1 1 (1.39%) Grafana
1 1 (1.39%) SCCM
1 1 (1.39%) Terraform
Vendors
1 11 (15.28%) Microsoft
2 5 (6.94%) Databricks
3 4 (5.56%) Google
4 3 (4.17%) ServiceNow
5 2 (2.78%) Salesforce
6 1 (1.39%) Adobe
6 1 (1.39%) AppDynamics
6 1 (1.39%) Hotjar
6 1 (1.39%) New Relic
6 1 (1.39%) Qualtrics
6 1 (1.39%) WooCommerce