The following table provides summary statistics for contract job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / Yorkshire
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 120 137 147
Rank change year-on-year +17 +10  
Contract jobs citing Google Analytics 3 8 3
As % of all contract IT jobs advertised in Yorkshire 0.15% 0.29% 0.10%
As % of the Cloud Services category 2.22% 2.80% 2.36%
Number of daily rates quoted 2 7 2
Median daily rate £306 £375 £268
Median daily rate % change year-on-year -18.33% +40.18%  
90% offered a daily rate of more than £261 £330 £242
10% offered a daily rate of more than £351 £413 £294
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Yorkshire
Contract job vacancies with a requirement for cloud computing skills 135 286 127
As % of all contract IT job vacancies advertised in Yorkshire 6.78% 10.33% 4.31%
Number of daily rates quoted 84 220 92
Median daily rate £450 £500 £400
Median daily rate % change year-on-year -10.00% +25.00%  
90% offered a daily rate of more than £301 £340 £275
10% offered a daily rate of more than £575 £625 £481
UK excluding London median daily rate £450 £450 £393
% change year-on-year - +14.64%  
Number of hourly rates quoted 4 1 0
Median hourly rate £15.25 £13.50 -
Median hourly rate % change year-on-year +12.96% -  
UK excluding London median hourly rate £29.00 £16.50 £27.50
% change year-on-year +75.75% -40.00%  

Google Analytics
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Yorkshire.

Contractor daily rate trend for Google Analytics in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +16 3 £306 -18.33% 2
Google Analytics
England

For the 6 months to 25 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 8 (66.67%) Marketing
3 6 (50.00%) SQL
3 6 (50.00%) E-Commerce
3 6 (50.00%) Social Media
4 5 (41.67%) Tableau
4 5 (41.67%) MySQL
4 5 (41.67%) Pay per click
4 5 (41.67%) A/B Testing
5 3 (25.00%) Adobe Creative Suite
5 3 (25.00%) Translating Business Requirements
5 3 (25.00%) OmniGraffle
5 3 (25.00%) Axure RP
5 3 (25.00%) User Experience
5 3 (25.00%) Competitor Analysis
5 3 (25.00%) Agile Software Development
5 3 (25.00%) Adobe
5 3 (25.00%) Benchmarking
5 3 (25.00%) Wireframes
6 2 (16.67%) Digital Analytics
6 2 (16.67%) Cognitive Science
6 2 (16.67%) Business Intelligence
6 2 (16.67%) Finance
6 2 (16.67%) CMS
6 2 (16.67%) Taxonomies
6 2 (16.67%) Degree
6 2 (16.67%) Mobile App
7 1 (8.33%) Time Series Analysis
7 1 (8.33%) Analytical Skills

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
Applications
1 3 (25.00%) Adobe Creative Suite
1 3 (25.00%) OmniGraffle
2 1 (8.33%) Microsoft Office
Cloud Services
1 1 (8.33%) AdWords
1 1 (8.33%) Basecamp
1 1 (8.33%) Google Tag Manager
Communications & Networking
1 1 (8.33%) Extranet
1 1 (8.33%) Intranet
Database & Business Intelligence
1 5 (41.67%) MySQL
2 1 (8.33%) Big Data
2 1 (8.33%) Hadoop
Development Applications
1 3 (25.00%) Axure RP
General
1 8 (66.67%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Games
3 1 (8.33%) Retail
Job Titles
1 6 (50.00%) Analyst
2 4 (33.33%) Digital Analyst
2 4 (33.33%) Digital Analytics Analyst
3 3 (25.00%) Designer
3 3 (25.00%) UX Designer
4 2 (16.67%) Google Analytics Analyst
4 2 (16.67%) Google Analytics Web Analyst
4 2 (16.67%) Web Analyst
4 2 (16.67%) Web Analytics Analyst
5 1 (8.33%) Business Intelligence Analyst
5 1 (8.33%) Business Intelligence Consultant
5 1 (8.33%) Consultant
5 1 (8.33%) Digital Project Manager
5 1 (8.33%) E-Commerce Manager
5 1 (8.33%) E-Commerce Project Manager
5 1 (8.33%) Insight Analyst
5 1 (8.33%) Marketing Campaign Analyst
5 1 (8.33%) Project Manager
5 1 (8.33%) Senior Designer
5 1 (8.33%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (8.33%) Apache Avro
1 1 (8.33%) Apache Thrift
1 1 (8.33%) CSS
1 1 (8.33%) HTML
1 1 (8.33%) jQuery
1 1 (8.33%) JSON
Miscellaneous
1 6 (50.00%) Social Media
2 3 (25.00%) User Experience
3 2 (16.67%) Mobile App
3 2 (16.67%) Taxonomies
4 1 (8.33%) Analytical Skills
4 1 (8.33%) Digital Media
4 1 (8.33%) Video on Demand
4 1 (8.33%) W3C
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) E-Commerce
3 5 (41.67%) A/B Testing
3 5 (41.67%) Pay per click
4 3 (25.00%) Agile Software Development
4 3 (25.00%) Benchmarking
4 3 (25.00%) Competitor Analysis
4 3 (25.00%) Translating Business Requirements
4 3 (25.00%) Wireframes
5 2 (16.67%) Business Intelligence
5 2 (16.67%) Cognitive Science
5 2 (16.67%) Digital Analytics
6 1 (8.33%) Content Marketing
6 1 (8.33%) Data Management
6 1 (8.33%) Data Strategy
6 1 (8.33%) Online Marketing
6 1 (8.33%) Project Management
6 1 (8.33%) Time Series Analysis
Programming Languages
1 6 (50.00%) SQL
2 1 (8.33%) JavaScript
Qualifications
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 1 (8.33%) ISO 9001
1 1 (8.33%) ISO/IEC 27001
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Tableau
3 3 (25.00%) Adobe
4 1 (8.33%) Microsoft
4 1 (8.33%) Omniture