The following table provides summary statistics for contract job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / Yorkshire
Rank 118 - -
Rank change year-on-year - 0  
Contract jobs citing Google Analytics 9 0 0
As % of all contract IT jobs advertised in Yorkshire 0.42% - -
As % of the Cloud Services category 4.25% - -
Number of daily rates quoted 8 0 0
Median daily rate £300 - -
UK excluding London median daily rate £325 £298 £325
% change year-on-year +9.24% -8.46%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Yorkshire
Contract job vacancies with a requirement for cloud computing skills 212 186 114
As % of all contract IT job vacancies advertised in Yorkshire 9.81% 6.61% 4.33%
Number of daily rates quoted 138 132 79
Median daily rate £425 £450 £400
Median daily rate % change year-on-year -5.55% +12.50%  
90% offered a daily rate of more than £294 £325 £275
10% offered a daily rate of more than £550 £588 £470
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 6 7 0
Median hourly rate £15.50 £15.50 -
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year -12.79% -13.35%  

Google Analytics
Job Vacancy Trend in Yorkshire

The job posting trend of jobs advertised in Yorkshire citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Yorkshire.

Contractor daily rate trend for Google Analytics in Yorkshire

Google Analytics
Contractor Daily Rate Histogram in Yorkshire

The daily rate distribution of IT jobs citing Google Analytics in Yorkshire over the 3 months to 24 March 2017.

Contractor daily rate histogram for Google Analytics in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 9 £300 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 19 (100.00%) Google
1 19 (100.00%) Analytics
2 13 (68.42%) SQL
3 12 (63.16%) Tableau
4 8 (42.11%) SQL Server Integration Services
4 8 (42.11%) T-SQL
5 7 (36.84%) Data Modelling
5 7 (36.84%) Agile Software Development
5 7 (36.84%) Data Integration
6 6 (31.58%) Marketing
6 6 (31.58%) E-Commerce
6 6 (31.58%) A/B Testing
7 5 (26.32%) MySQL
7 5 (26.32%) Pay per click
7 5 (26.32%) Social Media
8 4 (21.05%) User Experience
8 4 (21.05%) SQL Server
9 3 (15.79%) JavaScript
9 3 (15.79%) Business Intelligence
9 3 (15.79%) Mobile App
10 2 (10.53%) Translating Business Requirements
10 2 (10.53%) Adobe Creative Suite
10 2 (10.53%) OmniGraffle
10 2 (10.53%) Axure RP
10 2 (10.53%) Taxonomies
10 2 (10.53%) Degree
10 2 (10.53%) Adobe
10 2 (10.53%) Benchmarking
10 2 (10.53%) HTML
10 2 (10.53%) CSS

Google Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) CMS
1 1 (5.26%) Umbraco
Applications
1 2 (10.53%) Adobe Creative Suite
1 2 (10.53%) OmniGraffle
Cloud Services
1 1 (5.26%) Google Tag Manager
Communications & Networking
1 1 (5.26%) Extranet
1 1 (5.26%) Intranet
Database & Business Intelligence
1 8 (42.11%) SQL Server Integration Services
2 5 (26.32%) MySQL
3 4 (21.05%) SQL Server
4 1 (5.26%) Big Data
4 1 (5.26%) Data Warehouse
4 1 (5.26%) Hadoop
4 1 (5.26%) OLAP
4 1 (5.26%) OLAP Cube
4 1 (5.26%) SQL Server Reporting Services
Development Applications
1 2 (10.53%) Axure RP
General
1 6 (31.58%) Marketing
2 1 (5.26%) Finance
2 1 (5.26%) Games
Job Titles
1 9 (47.37%) Developer
2 8 (42.11%) SQL Developer
3 5 (26.32%) Analyst
4 4 (21.05%) Digital Analyst
4 4 (21.05%) Digital Analytics Analyst
5 2 (10.53%) Designer
5 2 (10.53%) Google Analytics Analyst
5 2 (10.53%) Google Analytics Web Analyst
5 2 (10.53%) SQL Server Developer
5 2 (10.53%) UX Designer
5 2 (10.53%) Web Analyst
5 2 (10.53%) Web Analytics Analyst
6 1 (5.26%) Business Intelligence Analyst
6 1 (5.26%) Consultant
6 1 (5.26%) Digital Media Specialist
6 1 (5.26%) Front End Developer (Client-Side Developer)
6 1 (5.26%) Senior Designer
6 1 (5.26%) Senior UX Designer
6 1 (5.26%) UI Engineer
6 1 (5.26%) UX Engineer
Libraries, Frameworks & Software Standards
1 2 (10.53%) CSS
1 2 (10.53%) HTML
2 1 (5.26%) AngularJS
2 1 (5.26%) Apache Avro
2 1 (5.26%) Apache Thrift
2 1 (5.26%) CSS3
2 1 (5.26%) HTML5
2 1 (5.26%) jQuery
2 1 (5.26%) JSON
2 1 (5.26%) Sass
Miscellaneous
1 5 (26.32%) Social Media
2 4 (21.05%) User Experience
3 3 (15.79%) Mobile App
4 2 (10.53%) Taxonomies
5 1 (5.26%) Digital Media
5 1 (5.26%) W3C
Processes & Methodologies
1 19 (100.00%) Analytics
2 7 (36.84%) Agile Software Development
2 7 (36.84%) Data Integration
2 7 (36.84%) Data Modelling
3 6 (31.58%) A/B Testing
3 6 (31.58%) E-Commerce
4 5 (26.32%) Pay per click
5 3 (15.79%) Business Intelligence
6 2 (10.53%) Benchmarking
6 2 (10.53%) Competitor Analysis
6 2 (10.53%) Digital Analytics
6 2 (10.53%) Scrum
6 2 (10.53%) Translating Business Requirements
6 2 (10.53%) Wireframes
7 1 (5.26%) Data Management
7 1 (5.26%) Front End Development
7 1 (5.26%) Web Development
Programming Languages
1 13 (68.42%) SQL
2 8 (42.11%) T-SQL
3 3 (15.79%) JavaScript
Qualifications
1 2 (10.53%) Degree
Quality Assurance & Compliance
1 1 (5.26%) ISO 9001
1 1 (5.26%) ISO/IEC 27001
Vendors
1 19 (100.00%) Google
2 12 (63.16%) Tableau
3 2 (10.53%) Adobe
4 1 (5.26%) Omniture