Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > Yorkshire
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 181 189 198
Rank change year-on-year +8 +9 -27
Contract jobs citing Google Analytics 7 21 23
As % of all contract IT jobs advertised in Yorkshire 0.16% 0.39% 0.37%
As % of the Cloud Services category 1.25% 4.25% 7.42%
Number of daily rates quoted 5 16 13
Yorkshire median daily rate £363 £374 £388
Median daily rate % change year-on-year -3.01% -3.55% +34.78%
10th Percentile £213 £263 £220
90th Percentile £400 £428 £394
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 0 0 0
Yorkshire median hourly rate - - -
England median hourly rate £35.50 £19.61 £19.03
% change year-on-year +81.03% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Contract vacancies with a requirement for cloud computing skills 560 494 310
As % of all contract IT jobs advertised in Yorkshire 12.87% 9.08% 5.01%
Number of daily rates quoted 393 354 190
Yorkshire median daily rate £430 £425 £400
Median daily rate % change year-on-year +1.18% +6.25% +14.29%
10th Percentile £205 £305 £300
90th Percentile £600 £588 £560
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 6 11 3
Yorkshire median hourly rate £21.25 £15.50 £12.00
Median hourly rate % change year-on-year +37.10% +29.17% -20.00%
10th Percentile £11.88 £10.00 £10.40
90th Percentile £30.25 £127.50 £21.60
England median hourly rate £20.00 £19.00 £21.64
% change year-on-year +5.26% -12.20% +20.22%

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Contractor Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Yorkshire.

Contractor daily rate trend for Google Analytics in Yorkshire

Google Analytics
Contractor Daily Rate Histogram in Yorkshire

The daily rate distribution of IT jobs citing Google Analytics in Yorkshire over the 6 months to 19 November 2017.

Contractor daily rate histogram for Google Analytics in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Yorkshire +16 2 - -
West Yorkshire +8 2 £294 -26.56% 4
Humberside - 1 £400 -
North Yorkshire - 1 £225 -
Google Analytics
England

For the 6 months to 19 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) Agile Software Development
3 3 (42.86%) Stakeholder Management
3 3 (42.86%) JIRA
3 3 (42.86%) Analytical Skills
4 2 (28.57%) Software Delivery
4 2 (28.57%) Degree
4 2 (28.57%) Kibana
4 2 (28.57%) Confluence
4 2 (28.57%) Splunk
4 2 (28.57%) Kanban
4 2 (28.57%) Atlassian
4 2 (28.57%) Finance
4 2 (28.57%) CMS
4 2 (28.57%) Scrum
4 2 (28.57%) Web Services
4 2 (28.57%) Project Management
4 2 (28.57%) Adobe
5 1 (14.29%) MVC
5 1 (14.29%) PMP
5 1 (14.29%) PMI Certification
5 1 (14.29%) PRINCE2
5 1 (14.29%) XHTML
5 1 (14.29%) E-Commerce
5 1 (14.29%) HTML
5 1 (14.29%) JavaScript
5 1 (14.29%) Photoshop
5 1 (14.29%) CSS
5 1 (14.29%) Web Design

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
1 2 (28.57%) Confluence
2 1 (14.29%) Sitecore CMS
2 1 (14.29%) WordPress
Applications
1 1 (14.29%) Photoshop
Cloud Services
1 1 (14.29%) Amazon AWS
1 1 (14.29%) Amazon EC2
1 1 (14.29%) Amazon S3
1 1 (14.29%) Basecamp
Database & Business Intelligence
1 1 (14.29%) Mixpanel
Development Applications
1 3 (42.86%) JIRA
General
1 2 (28.57%) Finance
2 1 (14.29%) Marketing
2 1 (14.29%) Publishing
2 1 (14.29%) Retail
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Business Analyst
1 2 (28.57%) Digital Analyst
1 2 (28.57%) Digital Business Analyst
1 2 (28.57%) Digital Programme Manager
1 2 (28.57%) Digital Project Manager
1 2 (28.57%) Programme Manager
1 2 (28.57%) Project Manager
2 1 (14.29%) Developer
2 1 (14.29%) E-Commerce Manager
2 1 (14.29%) E-Commerce Project Manager
2 1 (14.29%) Front End Developer (Client-Side Developer)
2 1 (14.29%) Service Analyst
2 1 (14.29%) Web Analyst
2 1 (14.29%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 2 (28.57%) Web Services
2 1 (14.29%) CSS
2 1 (14.29%) HTML
2 1 (14.29%) jQuery
2 1 (14.29%) Laravel
2 1 (14.29%) Twitter Bootstrap
2 1 (14.29%) XHTML
Miscellaneous
1 3 (42.86%) Analytical Skills
2 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Agile Software Development
3 3 (42.86%) Stakeholder Management
4 2 (28.57%) Kanban
4 2 (28.57%) Project Management
4 2 (28.57%) Scrum
4 2 (28.57%) Software Delivery
5 1 (14.29%) Content Development
5 1 (14.29%) Content Management
5 1 (14.29%) Content Marketing
5 1 (14.29%) E-Commerce
5 1 (14.29%) Front End Development
5 1 (14.29%) Issue Tracking
5 1 (14.29%) MVC
5 1 (14.29%) Open Source
5 1 (14.29%) PRINCE2
5 1 (14.29%) Project Planning
5 1 (14.29%) Software Testing
5 1 (14.29%) Web Design
5 1 (14.29%) Web Development
Programming Languages
1 1 (14.29%) JavaScript
Qualifications
1 2 (28.57%) Degree
2 1 (14.29%) PMI Certification
2 1 (14.29%) PMP
Systems Management
1 2 (28.57%) Kibana
Vendors
1 7 (100.00%) Google
2 2 (28.57%) Adobe
2 2 (28.57%) Atlassian
2 2 (28.57%) Splunk
3 1 (14.29%) Sitecore