2 Customer Insight Jobs in the East of England

across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE is made up of 5 specialist teams - Marketing Strategy … Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research; the team will lead on all marketing activity. As one of the Paid Search Executives, you will be responsible for the delivery of paid search strategy and capabilities to deliver ambitious growth for … Demand Gen, Performance Max, and YouTube Ads). You’ll have experience working with 1st party data and driving growth from existing and new customer groups, effectively delivering test and learn initiatives to drive cost efficiencies while gaining actionable insights. You’ll have a strong analytical mindset to turn more »

in the move to GA4 Oversee all tag changes across the websites to ensure all data is captured in the right systems. Develop a customer insight reporting suite to support the marketing strategy. About you: working knowledge of SQL query writing to extract and transform data for reporting. more »