Senior Marketing Manager (Lead Lifecycle & Conversion)
- Location
- Greater London, England, United Kingdom
Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team and own the strategy for how prospects progress through the buying journey – from initial engagement and qualification through to opportunity and revenue This role will bring together lifecycle strategy, nurture, buying signals, lead … buying signals to understand customer behaviour, and build a lifecycle strategy that turns engagement into measurable business outcomes Own and continuously evolve Sophos’ global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity and revenue Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities ...