CRM Marketing Manager
- Hiring Organisation
- Blue Pelican Consulting Limited
- Location
- Hemel Hempstead, Hertfordshire, South East, United Kingdom
- Employment Type
- Permanent
- Salary
- £55,000
booking journey. Working closely with commercial, digital and brand teams, you will translate trading priorities into targeted campaigns while continually identifying opportunities to improve performance through personalisation, automation and testing. Key Responsibilities Lifecycle Campaign Strategy and Delivery Develop and implement lifecycle marketing initiatives that drive bookings, ancillary sales … Management Build and manage customer journeys within a CRM/CDP environment (Bloomreach preferred) Implement behavioural triggers and always-on lifecycle programmes Analyse campaign performance and identify opportunities for optimisation and incremental revenue Use segmentation and personalisation to deliver more relevant communications at scale Commercial and Strategic Contribution Translate ...