hands-on role with ownership of channel performance, budget efficiency, conversion optimisation, tracking, attribution and testing, with decisions driven by downstream MQL, SQL, Opportunity and pipeline quality rather than surface metrics. Key Responsibilities and Accountabilities Own digital demand generation across approved paid and owned channels, including targeting, budgets, launch calendar … campaign optimisation. Demonstrable ability to interpret data and make budget, channel and optimisation decisions. Comfort with CPL, CAC/CPA, ROAS, CVR, MQL/SQL/Opportunity conversion, pipeline and attribution concepts. Experience with HubSpot or comparable CRM/marketing automation, source tracking and UTM governance. Strong spreadsheet/dashboard ...