Marketing Job Trends in Aberdeen

Marketing
Scotland > Aberdeen

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Aberdeen. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 15 April 2026, comparing them to the same period in the previous two years.

6 months to
15 Apr 2026
Same period 2025 Same period 2024
Rank 29 - 43
Rank change year-on-year - - -13
Permanent jobs citing Marketing 2 0 3
As % of all permanent jobs in Aberdeen 1.05% - 0.99%
As % of the General category 2.02% - 1.74%
Number of salaries quoted 1 0 3
10th Percentile - - £29,500
25th Percentile £34,250 - £34,375
Median annual salary (50th Percentile) £39,500 - £45,000
Median % change year-on-year - - +28.57%
75th Percentile £44,750 - £47,500
90th Percentile - - -
Scotland median annual salary £39,500 £50,000 £43,750
% change year-on-year -21.00% +14.29% +9.22%

All General Skills
Aberdeen

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Aberdeen.

Permanent vacancies with a requirement for general skills 99 34 172
As % of all permanent jobs advertised in Aberdeen 51.83% 50.00% 56.77%
Number of salaries quoted 23 22 133
10th Percentile £27,300 - £25,750
25th Percentile £27,875 £35,000 £32,500
Median annual salary (50th Percentile) £35,000 £50,000 £45,000
Median % change year-on-year -30.00% +11.11% +5.26%
75th Percentile £40,000 £61,563 £58,750
90th Percentile - £98,300 £65,000
Scotland median annual salary £40,000 £55,000 £51,528
% change year-on-year -27.27% +6.74% -13.44%

Marketing
Job Vacancy Trend in Aberdeen

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Aberdeen.

Marketing job vacancy trend in Aberdeen

Marketing
Salary Trend in Aberdeen

Salary distribution trend for jobs in Aberdeen citing Marketing.

Salary distribution trend for jobs in Aberdeen citing Marketing

Marketing
Co-Occurring Skills & Capabilities in Aberdeen by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (50.00%) SAP ERP
General
1 2 (100.00%) Social Skills
2 1 (50.00%) Advertising
2 1 (50.00%) Finance
2 1 (50.00%) Inclusion and Diversity
2 1 (50.00%) Manufacturing
Job Titles
1 1 (50.00%) Business Sales Executive
1 1 (50.00%) Client Director
1 1 (50.00%) New Business Sales Executive
1 1 (50.00%) Sales Executive
1 1 (50.00%) Services Director
Miscellaneous
1 2 (100.00%) Onboarding
2 1 (50.00%) Algorithms
2 1 (50.00%) Enterprise Software
Processes & Methodologies
1 2 (100.00%) Customer-Centricity
1 2 (100.00%) Strategic Thinking
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Coaching
2 1 (50.00%) Collaborative Culture
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Customer Experience
2 1 (50.00%) Customer-Centric Approach
2 1 (50.00%) Digital Marketing
2 1 (50.00%) ERP
2 1 (50.00%) Line Management
2 1 (50.00%) Mentoring
2 1 (50.00%) Presales
2 1 (50.00%) Process Improvement
2 1 (50.00%) Stakeholder Engagement
2 1 (50.00%) User Experience
Vendors
1 1 (50.00%) SAP