The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Hampshire / Basingstoke
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 64 - 60
Rank change year-on-year - 0  
Permanent jobs citing SEO 2 0 2
As % of all permanent IT jobs advertised in Basingstoke 0.34% - 0.42%
As % of the Processes & Methodologies category 0.41% - 0.48%
Number of salaries quoted 2 0 2
Median salary £33,500 - £43,750
90% offered a salary of more than £25,500 - £42,750
10% offered a salary of more than £41,500 - £44,750
UK excluding London median salary £33,000 £32,500 £32,500
% change year-on-year +1.53% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for process and methodology skills.

Process & Methodology Skills
Basingstoke
Permanent job vacancies with a requirement for process and methodology skills 482 441 414
As % of all permanent IT job vacancies advertised in Basingstoke 82.25% 84.00% 86.97%
Number of salaries quoted 415 376 355
Median salary £42,500 £40,000 £50,000
Median salary % change year-on-year +6.25% -20.00%  
90% offered a salary of more than £31,500 £30,000 £29,000
10% offered a salary of more than £67,500 £62,500 £64,750
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Basingstoke.

Salary trend for SEO in Basingstoke

SEO
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing SEO in Basingstoke over the 3 months to 22 June 2017.

Salary histogram for SEO in Basingstoke

For the 6 months to 22 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for SEO.

1 2 (50.00%) ASP.NET
1 2 (50.00%) CSS
1 2 (50.00%) HTML
1 2 (50.00%) JavaScript
1 2 (50.00%) .NET
1 2 (50.00%) CMS
1 2 (50.00%) Google Analytics
1 2 (50.00%) Web Development
1 2 (50.00%) HTML5
1 2 (50.00%) Analytics
1 2 (50.00%) Google
1 2 (50.00%) CSS3
2 1 (25.00%) KnockoutJS
2 1 (25.00%) AngularJS
2 1 (25.00%) Pay per click
2 1 (25.00%) Marketing
2 1 (25.00%) C#
2 1 (25.00%) Line Management
2 1 (25.00%) Digital Content Management
2 1 (25.00%) Front End Development
2 1 (25.00%) Digital Analytics
2 1 (25.00%) Content Writing
2 1 (25.00%) Greenfield Project
2 1 (25.00%) Content Syndication
2 1 (25.00%) Programme Delivery
2 1 (25.00%) Social Media
2 1 (25.00%) Kentico
2 1 (25.00%) 4G
2 1 (25.00%) High Availability
2 1 (25.00%) QA

SEO
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) CMS
2 1 (25.00%) EPiServer
2 1 (25.00%) Kentico
2 1 (25.00%) Sitecore CMS
2 1 (25.00%) Umbraco
Applications
1 1 (25.00%) Adobe Illustrator
1 1 (25.00%) Photoshop
Cloud Services
1 2 (50.00%) Google Analytics
Communications & Networking
1 1 (25.00%) 4G
1 1 (25.00%) Broadband
Database & Business Intelligence
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2008
General
1 1 (25.00%) Advertising
1 1 (25.00%) Marketing
1 1 (25.00%) Publishing
1 1 (25.00%) Telecoms
Job Titles
1 2 (50.00%) Developer
2 1 (25.00%) .NET Developer
2 1 (25.00%) .NET Web Developer
2 1 (25.00%) Content Manager
2 1 (25.00%) Deputy Project Manager
2 1 (25.00%) Digital Content Manager
2 1 (25.00%) Front End Developer (Client-Side Developer)
2 1 (25.00%) Junior
2 1 (25.00%) Junior Developer
2 1 (25.00%) Junior Front End Developer (Client-Side Developer)
2 1 (25.00%) Project Manager
2 1 (25.00%) Telecoms Manager
2 1 (25.00%) Telecoms Project Manager
2 1 (25.00%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (50.00%) .NET
1 2 (50.00%) ASP.NET
1 2 (50.00%) CSS
1 2 (50.00%) CSS3
1 2 (50.00%) HTML
1 2 (50.00%) HTML5
2 1 (25.00%) AngularJS
2 1 (25.00%) ASP.NET MVC
2 1 (25.00%) KnockoutJS
2 1 (25.00%) Web Services
Miscellaneous
1 1 (25.00%) Blog
1 1 (25.00%) Greenfield Project
1 1 (25.00%) Social Media
Processes & Methodologies
1 2 (50.00%) Analytics
1 2 (50.00%) Web Development
2 1 (25.00%) Content Management
2 1 (25.00%) Content Syndication
2 1 (25.00%) Content Writing
2 1 (25.00%) Customer Engagement
2 1 (25.00%) Digital Analytics
2 1 (25.00%) Digital Content Management
2 1 (25.00%) E-Commerce
2 1 (25.00%) Email Marketing
2 1 (25.00%) Front End Development
2 1 (25.00%) High Availability
2 1 (25.00%) Line Management
2 1 (25.00%) MVC
2 1 (25.00%) Pay per click
2 1 (25.00%) Programme Delivery
2 1 (25.00%) Project Management
2 1 (25.00%) Risk Management
2 1 (25.00%) Service Management
Programming Languages
1 2 (50.00%) JavaScript
2 1 (25.00%) C#
2 1 (25.00%) PHP
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 2 (50.00%) Google
2 1 (25.00%) Sitecore