Period
to 17 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Cheshire
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 157 139 143
Rank change year-on-year -18 +4 +36
Permanent jobs citing Digital Marketing 22 5 27
As % of all permanent IT jobs advertised in Cheshire 0.69% 0.22% 0.95%
As % of the Processes & Methodologies category 0.77% 0.25% 1.09%
Number of salaries quoted 21 8 24
Cheshire median annual salary £32,500 £75,000 £26,000
Median salary % change year-on-year -56.67% +188.46% +4.00%
10th Percentile £26,250 £22,475 £21,325
90th Percentile £47,500 £95,000 £43,125
North West median annual salary £40,500 £35,000 £31,000
% change year-on-year +15.71% +12.90% +3.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Cheshire
Permanent vacancies with a requirement for process or methodology skills 2,839 1,996 2,472
As % of all permanent IT jobs advertised in Cheshire 88.77% 87.85% 86.62%
Number of salaries quoted 2,135 1,622 2,176
Cheshire median annual salary £45,000 £38,500 £40,000
Median salary % change year-on-year +16.88% -3.75% -
10th Percentile £27,500 £22,750 £22,500
90th Percentile £66,250 £61,250 £57,500
North West median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -

Digital Marketing
Job Vacancy Trend in Cheshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Digital Marketing in Cheshire

Digital Marketing
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Cheshire.

Salary trend for Digital Marketing in Cheshire

Digital Marketing
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Digital Marketing in Cheshire over the 6 months to 17 January 2018.

Salary histogram for Digital Marketing in Cheshire

Digital Marketing
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Cheshire region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chester -16 5 £30,000 -66.67% 4
Runcorn - 4 £27,500 -
Warrington -1 3 £26,250 +16.67% 3
Crewe +8 2 £40,000 -46.67% 1
Nantwich - 1 £32,500 -
Digital Marketing
North West

For the 6 months to 17 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cheshire region with a requirement for Digital Marketing.

1 22 (100.00%) Marketing
2 12 (54.55%) Google
3 11 (50.00%) SEO
4 10 (45.45%) Pay per click
5 9 (40.91%) Analytics
6 8 (36.36%) HTML
6 8 (36.36%) CSS
6 8 (36.36%) Conversion Rate Optimisation
7 6 (27.27%) User Experience
8 5 (22.73%) JavaScript
8 5 (22.73%) Advertising
8 5 (22.73%) Display Advertising
8 5 (22.73%) Google Analytics
8 5 (22.73%) Social Media
9 4 (18.18%) Email Marketing
9 4 (18.18%) Marketing Strategy
9 4 (18.18%) SQL
9 4 (18.18%) AdWords
10 3 (13.64%) Adobe Creative Cloud
10 3 (13.64%) Tag Management
10 3 (13.64%) Typography
10 3 (13.64%) Adobe Creative Suite
10 3 (13.64%) E-Commerce
10 3 (13.64%) Microsoft
10 3 (13.64%) Adobe
10 3 (13.64%) Tandem
10 3 (13.64%) GAP Analysis
10 3 (13.64%) Web Design
10 3 (13.64%) Link Building
10 3 (13.64%) Graphic Design

Digital Marketing
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (13.64%) Adobe Creative Suite
2 2 (9.09%) Microsoft Excel
2 2 (9.09%) Microsoft Office
Cloud Services
1 5 (22.73%) Google Analytics
2 4 (18.18%) AdWords
3 3 (13.64%) Adobe Creative Cloud
Database & Business Intelligence
1 2 (9.09%) Crystal Reports
1 2 (9.09%) Data Warehouse
1 2 (9.09%) Power BI
1 2 (9.09%) SQL Server Analysis Services
1 2 (9.09%) SQL Server Integration Services
1 2 (9.09%) SQL Server Reporting Services
2 1 (4.55%) SQL Server
Development Applications
1 2 (9.09%) Visual Studio
General
1 22 (100.00%) Marketing
2 5 (22.73%) Advertising
3 1 (4.55%) Automotive
Job Titles
1 4 (18.18%) Analyst
1 4 (18.18%) Digital Analyst
2 3 (13.64%) Account Manager
2 3 (13.64%) Designer
2 3 (13.64%) Digital Account Manager
2 3 (13.64%) Digital Designer
2 3 (13.64%) Digital Marketing Analyst
2 3 (13.64%) Marketing Analyst
3 2 (9.09%) Developer
3 2 (9.09%) PPC Manager
3 2 (9.09%) SQL Developer
4 1 (4.55%) Consultant
4 1 (4.55%) Digital Executive
4 1 (4.55%) Digital Performance Analyst
4 1 (4.55%) Digital Strategist
4 1 (4.55%) Performance Analyst
4 1 (4.55%) SEO Consultant
4 1 (4.55%) Technical Consultant
Libraries, Frameworks & Software Standards
1 8 (36.36%) CSS
1 8 (36.36%) HTML
2 1 (4.55%) Ember.js
2 1 (4.55%) Node.js
Miscellaneous
1 6 (27.27%) User Experience
2 5 (22.73%) Social Media
3 3 (13.64%) Graphic Design
3 3 (13.64%) Tandem
4 2 (9.09%) Analytical Skills
5 1 (4.55%) Digital Media
5 1 (4.55%) Driving Licence
Processes & Methodologies
1 11 (50.00%) SEO
2 10 (45.45%) Pay per click
3 9 (40.91%) Analytics
4 8 (36.36%) Conversion Rate Optimisation
5 5 (22.73%) Display Advertising
6 4 (18.18%) Email Marketing
6 4 (18.18%) Marketing Strategy
7 3 (13.64%) E-Commerce
7 3 (13.64%) GAP Analysis
7 3 (13.64%) Link Building
7 3 (13.64%) Online Marketing
7 3 (13.64%) Tag Management
7 3 (13.64%) Typography
7 3 (13.64%) Web Design
8 2 (9.09%) Agile Software Development
8 2 (9.09%) Business Intelligence
8 2 (9.09%) Data Modelling
8 2 (9.09%) Mentoring
8 2 (9.09%) Performance Tuning
8 2 (9.09%) Scrum
Programming Languages
1 5 (22.73%) JavaScript
2 4 (18.18%) SQL
3 2 (9.09%) T-SQL
Vendors
1 12 (54.55%) Google
2 3 (13.64%) Adobe
2 3 (13.64%) Microsoft
3 2 (9.09%) Twitter
3 2 (9.09%) Yahoo!