Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Cheshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 157 139 156
Rank change year-on-year -18 +17 +30
Permanent jobs citing Digital Marketing 22 8 30
As % of all permanent IT jobs advertised in Cheshire 0.72% 0.36% 0.92%
As % of the Processes & Methodologies category 0.81% 0.41% 1.04%
Number of salaries quoted 21 14 24
Cheshire median annual salary £35,000 £55,000 £25,500
Median salary % change year-on-year -36.36% +115.69% -20.31%
10th Percentile £23,250 £25,850 £19,425
90th Percentile £43,750 £89,750 £38,750
North West median annual salary £40,000 £35,000 £29,000
% change year-on-year +14.29% +20.69% -3.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Cheshire
Permanent vacancies with a requirement for process or methodology skills 2710 1953 2873
As % of all permanent IT jobs advertised in Cheshire 88.68% 87.34% 88.40%
Number of salaries quoted 2049 1656 2431
Cheshire median annual salary £44,000 £37,500 £40,000
Median salary % change year-on-year +17.33% -6.25% -
10th Percentile £26,250 £22,500 £22,500
90th Percentile £65,000 £60,000 £60,000
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

Digital Marketing
Job Vacancy Trend in Cheshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Digital Marketing in Cheshire

Digital Marketing
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Cheshire.

Salary trend for Digital Marketing in Cheshire

Digital Marketing
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Digital Marketing in Cheshire over the 6 months to 20 November 2017.

Salary histogram for Digital Marketing in Cheshire

Digital Marketing
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Cheshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Crewe +3 6 £36,250 -34.09%
Chester -5 3 £30,000 -66.67%
Warrington - 3 £26,250 -
Knutsford - 2 £33,500 -
Runcorn - 2 £27,500 -
Digital Marketing
North West

For the 6 months to 20 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cheshire region with a requirement for Digital Marketing.

1 22 (100.00%) Marketing
2 9 (40.91%) HTML
2 9 (40.91%) CSS
2 9 (40.91%) SEO
3 7 (31.82%) JavaScript
3 7 (31.82%) Google
4 6 (27.27%) Pay per click
4 6 (27.27%) User Experience
4 6 (27.27%) Conversion Rate Optimisation
5 5 (22.73%) Analytics
6 4 (18.18%) C#
7 3 (13.64%) Microsoft
7 3 (13.64%) MVC
7 3 (13.64%) Advertising
7 3 (13.64%) SQL
7 3 (13.64%) Web Design
7 3 (13.64%) Web Development
7 3 (13.64%) Google Analytics
7 3 (13.64%) Display Advertising
7 3 (13.64%) jQuery
7 3 (13.64%) AngularJS
7 3 (13.64%) Online Marketing
7 3 (13.64%) Social Media
7 3 (13.64%) Link Building
8 2 (9.09%) Twitter
8 2 (9.09%) Marketing Strategy
8 2 (9.09%) Twitter Bootstrap
8 2 (9.09%) Analytical Skills
8 2 (9.09%) Adobe Creative Suite
8 2 (9.09%) Typography

Digital Marketing
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.55%) CMS
1 1 (4.55%) Umbraco
Applications
1 2 (9.09%) Adobe Creative Suite
1 2 (9.09%) Microsoft Excel
1 2 (9.09%) Microsoft Office
Business Applications
1 1 (4.55%) WebTrends
Cloud Services
1 3 (13.64%) Google Analytics
2 2 (9.09%) Adobe Creative Cloud
2 2 (9.09%) AdWords
Database & Business Intelligence
1 2 (9.09%) SQL Server
2 1 (4.55%) Crystal Reports
2 1 (4.55%) Data Warehouse
2 1 (4.55%) Power BI
2 1 (4.55%) SQL Server 2008
2 1 (4.55%) SQL Server 2012
2 1 (4.55%) SQL Server 2014
2 1 (4.55%) SQL Server Analysis Services
2 1 (4.55%) SQL Server Integration Services
2 1 (4.55%) SQL Server Reporting Services
Development Applications
1 1 (4.55%) Git (software)
1 1 (4.55%) Jenkins
1 1 (4.55%) MSTest
1 1 (4.55%) NUnit
1 1 (4.55%) Octopus Deploy
1 1 (4.55%) TeamCity
1 1 (4.55%) Visual Studio
General
1 22 (100.00%) Marketing
2 3 (13.64%) Advertising
3 2 (9.09%) Finance
4 1 (4.55%) Automotive
Job Titles
1 4 (18.18%) Analyst
1 4 (18.18%) Developer
1 4 (18.18%) Digital Analyst
2 3 (13.64%) Account Manager
2 3 (13.64%) Digital Account Manager
2 3 (13.64%) Digital Marketing Analyst
2 3 (13.64%) Marketing Analyst
2 3 (13.64%) Web Developer
3 2 (9.09%) C# Developer
3 2 (9.09%) C# Web Developer
3 2 (9.09%) Copywriter
3 2 (9.09%) Designer
3 2 (9.09%) Digital Copywriter
3 2 (9.09%) Digital Designer
3 2 (9.09%) PPC Manager
4 1 (4.55%) Digital Executive
4 1 (4.55%) Digital Performance Analyst
4 1 (4.55%) Digital Strategist
4 1 (4.55%) Front End Developer (Client-Side Developer)
4 1 (4.55%) Senior Copywriter
Libraries, Frameworks & Software Standards
1 9 (40.91%) CSS
1 9 (40.91%) HTML
2 3 (13.64%) AngularJS
2 3 (13.64%) jQuery
3 2 (9.09%) .NET
3 2 (9.09%) Twitter Bootstrap
4 1 (4.55%) CSS3
4 1 (4.55%) Ember.js
4 1 (4.55%) HTML5
4 1 (4.55%) JSON
4 1 (4.55%) Node.js
4 1 (4.55%) REST
4 1 (4.55%) SOAP
4 1 (4.55%) Web Services
4 1 (4.55%) XML
Miscellaneous
1 6 (27.27%) User Experience
2 3 (13.64%) Social Media
3 2 (9.09%) Analytical Skills
3 2 (9.09%) Graphic Design
3 2 (9.09%) Tandem
4 1 (4.55%) Digital Media
4 1 (4.55%) Driving Licence
4 1 (4.55%) Mobile App
4 1 (4.55%) N-Tier
4 1 (4.55%) Social Network
Processes & Methodologies
1 9 (40.91%) SEO
2 6 (27.27%) Conversion Rate Optimisation
2 6 (27.27%) Pay per click
3 5 (22.73%) Analytics
4 3 (13.64%) Display Advertising
4 3 (13.64%) Link Building
4 3 (13.64%) MVC
4 3 (13.64%) Online Marketing
4 3 (13.64%) Web Design
4 3 (13.64%) Web Development
5 2 (9.09%) Content Development
5 2 (9.09%) Copywriting
5 2 (9.09%) Data Analysis
5 2 (9.09%) E-Commerce
5 2 (9.09%) Email Marketing
5 2 (9.09%) Marketing Strategy
5 2 (9.09%) Mobile Marketing
5 2 (9.09%) Typography
6 1 (4.55%) Front End Development
6 1 (4.55%) Innovative Thinking
Programming Languages
1 7 (31.82%) JavaScript
2 4 (18.18%) C#
3 3 (13.64%) SQL
4 1 (4.55%) T-SQL
Qualifications
1 2 (9.09%) Degree
Vendors
1 7 (31.82%) Google
2 3 (13.64%) Microsoft
3 2 (9.09%) Adobe
3 2 (9.09%) Twitter