Period
to 13 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Cheshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 13 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
North West > Cheshire
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 139 162 128
Rank change year-on-year +23 -34 +25
Permanent jobs citing Social Media 11 13 20
As % of all permanent IT jobs advertised in Cheshire 0.46% 0.41% 0.88%
As % of the Miscellaneous category 1.05% 1.04% 2.25%
Number of salaries quoted 7 7 17
Cheshire median annual salary £27,500 £27,500 £32,500
Median salary % change year-on-year - -15.38% -13.33%
10th Percentile £25,750 £22,500 £25,700
90th Percentile £37,150 £36,000 £57,500
North West median annual salary £35,000 £32,500 £32,500
% change year-on-year +7.69% - +14.04%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for generic IT skills.

All Generic IT Skills
Cheshire
Permanent vacancies with a requirement for generic IT skills 1,044 1,251 888
As % of all permanent IT jobs advertised in Cheshire 43.66% 39.93% 38.96%
Number of salaries quoted 785 868 685
Cheshire median annual salary £45,000 £45,000 £37,500
Median salary % change year-on-year - +20.00% -3.85%
10th Percentile £26,600 £26,250 £21,750
90th Percentile £73,750 £66,250 £56,250
North West median annual salary £45,000 £43,000 £40,000
% change year-on-year +4.65% +7.50% -

Social Media
Job Vacancy Trend in Cheshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Social Media in Cheshire

Social Media
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Cheshire.

Salary trend for Social Media in Cheshire

Social Media
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Social Media in Cheshire over the 6 months to 13 December 2018.

Salary histogram for Social Media in Cheshire

Social Media
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Cheshire region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warrington +7 4 £32,500 +23.81%
Chester - 3 £25,000 - 1
Runcorn +4 2 £28,750 +4.55%
Macclesfield +20 1 £27,500 -26.67%
Knutsford +12 1 - -
Social Media
North West

For the 6 months to 13 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for Social Media.

1 10 (90.91%) Marketing
2 6 (54.55%) Pay per click
2 6 (54.55%) SEO
3 5 (45.45%) Degree
3 5 (45.45%) Digital Marketing
3 5 (45.45%) Analytics
4 4 (36.36%) Google
4 4 (36.36%) E-Commerce
4 4 (36.36%) B2B
4 4 (36.36%) B2C
5 3 (27.27%) Adobe
5 3 (27.27%) HTML
5 3 (27.27%) Stakeholder Management
5 3 (27.27%) Google Analytics
5 3 (27.27%) User Experience
6 2 (18.18%) Analytical Skills
6 2 (18.18%) Campaign Management
6 2 (18.18%) Campaign Analysis
6 2 (18.18%) Stakeholder and Relationship Management
6 2 (18.18%) Customer Acquisition
6 2 (18.18%) Problem-Solving
6 2 (18.18%) Email Marketing
6 2 (18.18%) Marketing Strategy
6 2 (18.18%) Facebook
6 2 (18.18%) WordPress
6 2 (18.18%) CRM
6 2 (18.18%) Data Analysis
6 2 (18.18%) CMS
6 2 (18.18%) Adobe Illustrator
6 2 (18.18%) JavaScript

Social Media
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
1 2 (18.18%) WordPress
2 1 (9.09%) Sitefinity
Applications
1 2 (18.18%) Adobe Illustrator
1 2 (18.18%) Photoshop
2 1 (9.09%) Acrobat
2 1 (9.09%) Adobe After Effects
2 1 (9.09%) Adobe Premiere
2 1 (9.09%) InDesign
2 1 (9.09%) Microsoft Office
Cloud Services
1 3 (27.27%) Google Analytics
2 1 (9.09%) Responsys
2 1 (9.09%) Silverpop
Communications & Networking
1 2 (18.18%) Internet
1 2 (18.18%) SMS
Development Applications
1 1 (9.09%) Dreamweaver
1 1 (9.09%) Git (software)
General
1 10 (90.91%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Banking
2 1 (9.09%) Finance
2 1 (9.09%) Investment Banking
2 1 (9.09%) Law
2 1 (9.09%) Legal
2 1 (9.09%) Retail
2 1 (9.09%) Telecoms
Job Titles
1 2 (18.18%) Designer
1 2 (18.18%) E-Commerce Manager
1 2 (18.18%) Marketing Manager
2 1 (9.09%) Analyst
2 1 (9.09%) Business Development Manager
2 1 (9.09%) Business Manager
2 1 (9.09%) Campaign Executive
2 1 (9.09%) Creative Designer
2 1 (9.09%) CRM Executive
2 1 (9.09%) Development Manager
2 1 (9.09%) Digital Development Manager
2 1 (9.09%) Digital Executive
2 1 (9.09%) Digital Marketing Executive
2 1 (9.09%) Digital Marketing Specialist
2 1 (9.09%) Marketing Executive
2 1 (9.09%) Marketing Specialist
2 1 (9.09%) Senior Digital Marketing Executive
2 1 (9.09%) Senior Marketing Executive
2 1 (9.09%) Social Media Analyst
2 1 (9.09%) Web Designer
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 2 (18.18%) CSS
Miscellaneous
1 3 (27.27%) User Experience
2 2 (18.18%) Analytical Skills
3 1 (9.09%) Animation
3 1 (9.09%) Blog
3 1 (9.09%) Driving Licence
3 1 (9.09%) Fintech
3 1 (9.09%) Graphic Design
3 1 (9.09%) Photography
Processes & Methodologies
1 6 (54.55%) Pay per click
1 6 (54.55%) SEO
2 5 (45.45%) Analytics
2 5 (45.45%) Digital Marketing
3 4 (36.36%) B2B
3 4 (36.36%) B2C
3 4 (36.36%) E-Commerce
4 3 (27.27%) Stakeholder Management
5 2 (18.18%) Campaign Analysis
5 2 (18.18%) Campaign Management
5 2 (18.18%) CRM
5 2 (18.18%) Customer Acquisition
5 2 (18.18%) Data Analysis
5 2 (18.18%) Email Marketing
5 2 (18.18%) Marketing Strategy
5 2 (18.18%) Problem-Solving
5 2 (18.18%) Project Management
5 2 (18.18%) Stakeholder and Relationship Management
6 1 (9.09%) Creative Thinking
6 1 (9.09%) Strategic Thinking
Programming Languages
1 2 (18.18%) JavaScript
2 1 (9.09%) SQL
Qualifications
1 5 (45.45%) Degree
Quality Assurance & Compliance
1 1 (9.09%) QA
Vendors
1 4 (36.36%) Google
2 3 (27.27%) Adobe
3 2 (18.18%) Facebook
4 1 (9.09%) Microsoft
4 1 (9.09%) Salesforce Marketing Cloud