Period
to 23 July 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Cheshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 July 2019 with a comparison to the same period over the previous 2 years.

Social Media
North West > Cheshire
6 months to
23 Jul 2019
Same period 2018 Same period 2017
Rank 131 155 130
Rank change year-on-year +24 -25 -14
Permanent jobs citing Social Media 7 19 23
As % of all permanent IT jobs advertised in Cheshire 0.35% 0.61% 0.88%
As % of the Miscellaneous category 0.84% 1.58% 2.23%
Number of salaries quoted 7 12 7
Cheshire median annual salary £19,048 £29,000 £18,000
Median salary % change year-on-year -34.32% +61.11% -40.00%
North West median annual salary £42,000 £32,750 £35,000
% change year-on-year +28.24% -6.43% +7.69%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for generic IT skills.

All Generic IT Skills
Cheshire
Permanent vacancies with a requirement for generic IT skills 829 1,199 1,030
As % of all permanent IT jobs advertised in Cheshire 40.92% 38.74% 39.36%
Number of salaries quoted 572 844 678
Cheshire median annual salary £42,500 £45,000 £40,000
Median salary % change year-on-year -5.56% +12.50% +5.96%
10th Percentile £25,851 £26,750 £22,500
90th Percentile £67,500 £67,500 £60,000
North West median annual salary £42,500 £43,750 £40,000
% change year-on-year -2.86% +9.38% -

Social Media
Job Vacancy Trend in Cheshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Social Media in Cheshire

Social Media
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Cheshire.

Salary trend for Social Media in Cheshire

Social Media
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Social Media in Cheshire over the 6 months to 23 July 2019.

Salary histogram for Social Media in Cheshire

Social Media
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Cheshire region over the 6 months to 23 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Macclesfield +10 4 £19,048 -30.73%
Chester +10 2 £48,500 +94.00%
Widnes - 1 £45,000 -
Social Media
North West

For the 6 months to 23 July 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for Social Media.

1 4 (57.14%) SC Cleared
1 4 (57.14%) Security Cleared
2 2 (28.57%) Marketing
2 2 (28.57%) Web Development
2 2 (28.57%) Sass
2 2 (28.57%) LESS
2 2 (28.57%) Advertising
2 2 (28.57%) Agile Software Development
2 2 (28.57%) HTML
2 2 (28.57%) CSS
2 2 (28.57%) User Experience
2 2 (28.57%) Digital Marketing
2 2 (28.57%) Lead Generation
3 1 (14.29%) Umbraco
3 1 (14.29%) WordPress
3 1 (14.29%) cPanel
3 1 (14.29%) gulp
3 1 (14.29%) Google Tag Manager
3 1 (14.29%) Wireframes
3 1 (14.29%) Prototyping
3 1 (14.29%) Web Services
3 1 (14.29%) DNS
3 1 (14.29%) Business Intelligence
3 1 (14.29%) Adobe
3 1 (14.29%) JavaScript
3 1 (14.29%) PHP
3 1 (14.29%) Photoshop
3 1 (14.29%) Google
3 1 (14.29%) Adobe Illustrator
3 1 (14.29%) SEO

Social Media
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) Umbraco
1 1 (14.29%) WordPress
Applications
1 1 (14.29%) Adobe Illustrator
1 1 (14.29%) Photoshop
Cloud Services
1 1 (14.29%) Google Tag Manager
Communications & Networking
1 1 (14.29%) DNS
Development Applications
1 1 (14.29%) Axure RP
1 1 (14.29%) gulp
General
1 2 (28.57%) Advertising
1 2 (28.57%) Marketing
Job Titles
1 4 (57.14%) Junior
2 1 (14.29%) Customer Insight Manager
2 1 (14.29%) Designer
2 1 (14.29%) Development Manager
2 1 (14.29%) Insight Manager
2 1 (14.29%) Product Manager
2 1 (14.29%) UX Designer
2 1 (14.29%) Web Development Manager
2 1 (14.29%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
1 2 (28.57%) LESS
1 2 (28.57%) Sass
2 1 (14.29%) AngularJS
2 1 (14.29%) HTML5
2 1 (14.29%) Web Services
Miscellaneous
1 2 (28.57%) User Experience
2 1 (14.29%) Graphic Design
Processes & Methodologies
1 2 (28.57%) Agile Software Development
1 2 (28.57%) Digital Marketing
1 2 (28.57%) Lead Generation
1 2 (28.57%) Web Development
2 1 (14.29%) Analytics
2 1 (14.29%) Business Intelligence
2 1 (14.29%) Customer Insight
2 1 (14.29%) Email Marketing
2 1 (14.29%) Information Architecture
2 1 (14.29%) Product Management
2 1 (14.29%) Prototyping
2 1 (14.29%) SEO
2 1 (14.29%) Wireframes
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) PHP
Qualifications
1 4 (57.14%) SC Cleared
1 4 (57.14%) Security Cleared
Quality Assurance & Compliance
1 1 (14.29%) QA
Systems Management
1 1 (14.29%) cPanel
Vendors
1 1 (14.29%) Adobe
1 1 (14.29%) Google