Period
to 18 February 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Cheshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 February 2018 with a comparison to the same period over the previous 2 years.

Social Media
North West > Cheshire
6 months to
18 Feb 2018
Same period 2017 Same period 2016
Rank 176 126 124
Rank change year-on-year -50 -2 +10
Permanent jobs citing Social Media 10 16 36
As % of all permanent IT jobs advertised in Cheshire 0.30% 0.75% 1.27%
As % of the Miscellaneous category 0.74% 2.00% 3.53%
Number of salaries quoted 9 11 29
Cheshire median annual salary £27,500 £30,000 £25,000
Median salary % change year-on-year -8.33% +20.00% -16.67%
10th Percentile £22,500 £18,250 £21,850
90th Percentile £36,250 £40,000 £48,750
North West median annual salary £30,000 £35,750 £27,750
% change year-on-year -16.08% +28.83% -7.50%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for generic IT skills.

All Generic IT Skills
Cheshire
Permanent vacancies with a requirement for generic IT skills 1,355 802 1,020
As % of all permanent IT jobs advertised in Cheshire 40.41% 37.41% 36.02%
Number of salaries quoted 938 591 889
Cheshire median annual salary £45,000 £37,500 £37,500
Median salary % change year-on-year +20.00% - -9.09%
10th Percentile £26,250 £21,875 £22,500
90th Percentile £68,750 £57,500 £56,250
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Cheshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Social Media in Cheshire

Social Media
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Cheshire.

Salary trend for Social Media in Cheshire

Social Media
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Cheshire region over the 6 months to 18 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warrington -6 4 £26,250 -12.50%
Runcorn - 4 £30,000 -
Wilmslow +17 1 £25,000 +17.65% 1
Macclesfield - 1 £37,500 -
Northwich - 1 - -
Social Media
North West

For the 6 months to 18 February 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for Social Media.

1 9 (90.00%) Marketing
2 8 (80.00%) Digital Marketing
3 7 (70.00%) Advertising
4 6 (60.00%) HTML
4 6 (60.00%) CSS
4 6 (60.00%) SEO
4 6 (60.00%) Pay per click
4 6 (60.00%) Email Marketing
4 6 (60.00%) User Experience
5 5 (50.00%) Conversion Rate Optimisation
5 5 (50.00%) Display Advertising
5 5 (50.00%) Analytics
5 5 (50.00%) Google
5 5 (50.00%) JavaScript
6 3 (30.00%) Microsoft
6 3 (30.00%) Microsoft Office
6 3 (30.00%) GAP Analysis
6 3 (30.00%) Marketing Strategy
7 2 (20.00%) Link Building
7 2 (20.00%) HTML5
7 2 (20.00%) Google Analytics
7 2 (20.00%) Copywriting
7 2 (20.00%) Finance
7 2 (20.00%) Data Analysis
7 2 (20.00%) Microsoft Excel
7 2 (20.00%) Photoshop
8 1 (10.00%) OO
8 1 (10.00%) Adobe
8 1 (10.00%) Salesforce.com
8 1 (10.00%) Internet

Social Media
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
Applications
1 3 (30.00%) Microsoft Office
2 2 (20.00%) Microsoft Excel
2 2 (20.00%) Photoshop
3 1 (10.00%) Adobe Illustrator
Cloud Services
1 2 (20.00%) Google Analytics
Communications & Networking
1 1 (10.00%) Internet
Development Applications
1 1 (10.00%) Git (software)
General
1 9 (90.00%) Marketing
2 7 (70.00%) Advertising
3 2 (20.00%) Finance
Job Titles
1 3 (30.00%) Analyst
1 3 (30.00%) Digital Analyst
1 3 (30.00%) Digital Marketing Analyst
1 3 (30.00%) Marketing Analyst
2 1 (10.00%) Consultant
2 1 (10.00%) Designer
2 1 (10.00%) Developer
2 1 (10.00%) Digital Executive
2 1 (10.00%) Digital Marketing Executive
2 1 (10.00%) Front End Developer (Client-Side Developer)
2 1 (10.00%) Graphic Designer
2 1 (10.00%) HTML CSS Developer
2 1 (10.00%) HTML Developer
2 1 (10.00%) JavaScript Developer
2 1 (10.00%) Marketing Assistant
2 1 (10.00%) Marketing Executive
2 1 (10.00%) Recruitment Consultant
2 1 (10.00%) Trainee
2 1 (10.00%) Trainee Consultant
2 1 (10.00%) Trainee Recruitment Consultant
Libraries, Frameworks & Software Standards
1 6 (60.00%) CSS
1 6 (60.00%) HTML
2 2 (20.00%) HTML5
3 1 (10.00%) CSS3
3 1 (10.00%) LESS
3 1 (10.00%) Node.js
3 1 (10.00%) React
3 1 (10.00%) Sass
Miscellaneous
1 6 (60.00%) User Experience
2 1 (10.00%) Analytical Skills
2 1 (10.00%) Animation
2 1 (10.00%) Blog
2 1 (10.00%) Graphic Design
Processes & Methodologies
1 8 (80.00%) Digital Marketing
2 6 (60.00%) Email Marketing
2 6 (60.00%) Pay per click
2 6 (60.00%) SEO
3 5 (50.00%) Analytics
3 5 (50.00%) Conversion Rate Optimisation
3 5 (50.00%) Display Advertising
4 3 (30.00%) GAP Analysis
4 3 (30.00%) Marketing Strategy
5 2 (20.00%) Copywriting
5 2 (20.00%) Data Analysis
5 2 (20.00%) Link Building
6 1 (10.00%) Cross-Browser Compatibility
6 1 (10.00%) Front End Development
6 1 (10.00%) OO
6 1 (10.00%) Product Marketing
6 1 (10.00%) Responsive Web Design
6 1 (10.00%) Software Engineering
6 1 (10.00%) Telesales
6 1 (10.00%) Web Design
Programming Languages
1 5 (50.00%) JavaScript
Vendors
1 5 (50.00%) Google
2 3 (30.00%) Microsoft
3 1 (10.00%) Adobe
3 1 (10.00%) Marketo
3 1 (10.00%) Salesforce.com
3 1 (10.00%) Screaming Frog
3 1 (10.00%) Twitter