Period
to 19 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Cheshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
North West > Cheshire
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 154 139 126
Rank change year-on-year -15 -13 +34
Permanent jobs citing Social Media 17 22 19
As % of all permanent IT jobs advertised in Cheshire 0.59% 0.81% 0.86%
As % of the Miscellaneous category 1.44% 1.83% 2.37%
Number of salaries quoted 11 5 14
Cheshire median annual salary £28,000 £18,000 £32,500
Median salary % change year-on-year +55.56% -44.62% -17.20%
10th Percentile £26,250 £18,000 £30,000
90th Percentile £58,750 £29,400 £57,500
North West median annual salary £34,500 £37,000 £32,500
% change year-on-year -6.76% +13.85% +20.37%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for generic IT skills.

All Generic IT Skills
Cheshire
Permanent vacancies with a requirement for generic IT skills 1,181 1,201 802
As % of all permanent IT jobs advertised in Cheshire 40.91% 44.07% 36.47%
Number of salaries quoted 860 788 659
Cheshire median annual salary £45,000 £40,000 £37,500
Median salary % change year-on-year +12.50% +6.67% -6.25%
10th Percentile £26,975 £22,500 £21,250
90th Percentile £70,000 £60,000 £57,500
North West median annual salary £45,000 £42,000 £40,000
% change year-on-year +7.14% +5.00% -

Social Media
Job Vacancy Trend in Cheshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Social Media in Cheshire

Social Media
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Cheshire.

Salary trend for Social Media in Cheshire

Social Media
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Social Media in Cheshire over the 6 months to 19 August 2018.

Salary histogram for Social Media in Cheshire

Social Media
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Cheshire region over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chester - 5 £25,000 -
Runcorn - 4 £28,000 -
Warrington - 3 £35,000 -
Macclesfield - 2 £27,500 -
Knutsford -17 1 - -
Social Media
North West

For the 6 months to 19 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for Social Media.

1 10 (58.82%) Marketing
2 5 (29.41%) Pay per click
2 5 (29.41%) SEO
3 4 (23.53%) Adobe
3 4 (23.53%) HTML
3 4 (23.53%) Google
3 4 (23.53%) Analytics
3 4 (23.53%) Problem-Solving
4 3 (17.65%) Driving Licence
4 3 (17.65%) Twitter
4 3 (17.65%) Analytical Skills
4 3 (17.65%) Typography
4 3 (17.65%) Photography
4 3 (17.65%) CSS
4 3 (17.65%) Finance
4 3 (17.65%) Business Development
4 3 (17.65%) Graphic Design
4 3 (17.65%) Digital Marketing
4 3 (17.65%) Adobe Premiere
4 3 (17.65%) Adobe After Effects
5 2 (11.76%) MVC
5 2 (11.76%) CMS
5 2 (11.76%) Web Development
5 2 (11.76%) Internet
5 2 (11.76%) E-Commerce
5 2 (11.76%) SMS
5 2 (11.76%) C#
5 2 (11.76%) ASP.NET
5 2 (11.76%) CRM
5 2 (11.76%) Java

Social Media
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.76%) CMS
2 1 (5.88%) SAS
2 1 (5.88%) Sitefinity
2 1 (5.88%) WordPress
Applications
1 3 (17.65%) Adobe After Effects
1 3 (17.65%) Adobe Premiere
2 1 (5.88%) Acrobat
2 1 (5.88%) Adobe Illustrator
2 1 (5.88%) InDesign
2 1 (5.88%) Microsoft Office
2 1 (5.88%) Photoshop
Cloud Services
1 1 (5.88%) Google Analytics
1 1 (5.88%) Responsys
1 1 (5.88%) Silverpop
Communications & Networking
1 2 (11.76%) Internet
1 2 (11.76%) SMS
Database & Business Intelligence
1 1 (5.88%) Data Warehouse
1 1 (5.88%) SQL Server
Development Applications
1 1 (5.88%) Dreamweaver
1 1 (5.88%) Git (software)
1 1 (5.88%) Team Foundation Server
General
1 10 (58.82%) Marketing
2 3 (17.65%) Finance
3 1 (5.88%) Advertising
3 1 (5.88%) Banking
3 1 (5.88%) Investment Banking
3 1 (5.88%) Law
3 1 (5.88%) Legal
3 1 (5.88%) Retail
Job Titles
1 4 (23.53%) Designer
2 3 (17.65%) Business Development Manager
2 3 (17.65%) Business Manager
2 3 (17.65%) Creative Designer
2 3 (17.65%) Development Manager
3 2 (11.76%) Developer
3 2 (11.76%) Web Developer
4 1 (5.88%) .NET Developer
4 1 (5.88%) Analyst
4 1 (5.88%) ASP.NET Developer
4 1 (5.88%) C# ASP.NET Developer
4 1 (5.88%) C# Developer
4 1 (5.88%) C# Web Developer
4 1 (5.88%) Lead Systems Engineer
4 1 (5.88%) Marketing Executive
4 1 (5.88%) Senior Marketing Executive
4 1 (5.88%) SQL Developer
4 1 (5.88%) SQL Server Developer
4 1 (5.88%) Systems Engineer
4 1 (5.88%) Web Designer
Libraries, Frameworks & Software Standards
1 4 (23.53%) HTML
2 3 (17.65%) CSS
3 2 (11.76%) .NET
3 2 (11.76%) ASP.NET
4 1 (5.88%) .NET Framework
4 1 (5.88%) AngularJS
4 1 (5.88%) ASP.NET Web API
4 1 (5.88%) ASP.NET Web Forms
4 1 (5.88%) jQuery
4 1 (5.88%) JSON
4 1 (5.88%) OAuth
4 1 (5.88%) Twitter Bootstrap
4 1 (5.88%) Web Services
4 1 (5.88%) XML
Miscellaneous
1 3 (17.65%) Analytical Skills
1 3 (17.65%) Driving Licence
1 3 (17.65%) Graphic Design
1 3 (17.65%) Photography
2 1 (5.88%) Animation
2 1 (5.88%) Data Structures
2 1 (5.88%) Fintech
2 1 (5.88%) User Experience
Processes & Methodologies
1 5 (29.41%) Pay per click
1 5 (29.41%) SEO
2 4 (23.53%) Analytics
2 4 (23.53%) Problem-Solving
3 3 (17.65%) Business Development
3 3 (17.65%) Digital Marketing
3 3 (17.65%) Typography
4 2 (11.76%) CRM
4 2 (11.76%) E-Commerce
4 2 (11.76%) Email Marketing
4 2 (11.76%) MVC
4 2 (11.76%) OSINT
4 2 (11.76%) Web Development
5 1 (5.88%) B2B
5 1 (5.88%) B2C
5 1 (5.88%) ITIL
5 1 (5.88%) Marketing Strategy
5 1 (5.88%) Open Source
5 1 (5.88%) Time Management
5 1 (5.88%) User Acceptance Testing
Programming Languages
1 2 (11.76%) C#
1 2 (11.76%) Java
1 2 (11.76%) JavaScript
1 2 (11.76%) SQL
2 1 (5.88%) Groovy
2 1 (5.88%) T-SQL
Qualifications
1 1 (5.88%) Degree
1 1 (5.88%) Security Cleared
Quality Assurance & Compliance
1 1 (5.88%) QA
1 1 (5.88%) SLA
Systems Management
1 1 (5.88%) Single Sign-On
Vendors
1 4 (23.53%) Adobe
1 4 (23.53%) Google
2 3 (17.65%) Twitter
3 2 (11.76%) Facebook
4 1 (5.88%) Microsoft
4 1 (5.88%) Salesforce Marketing Cloud