Period
to 17 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 October 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 193 155 214
Rank change year-on-year -38 +59 -12
Permanent jobs citing Digital Marketing 180 253 151
As % of all permanent IT jobs advertised in the North West 1.53% 1.98% 1.24%
As % of the Processes & Methodologies category 1.68% 2.17% 1.36%
Number of salaries quoted 162 210 133
North West median annual salary £42,500 £42,500 £35,000
Median salary % change year-on-year - +21.43% +20.69%
10th Percentile £27,500 £26,225 £23,000
90th Percentile £75,950 £69,500 £62,000
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +9.76%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 10,693 11,643 11,073
As % of all permanent IT jobs advertised in the North West 90.93% 91.05% 90.95%
Number of salaries quoted 8,559 9,258 9,253
North West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £26,250 £26,250 £25,750
90th Percentile £68,750 £65,000 £62,500
England median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - +5.26%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 17 October 2018.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -34 148 £44,000 -4.35% 22
Cheshire +19 16 £49,875 +38.54% 3
Merseyside +20 15 £30,000 +8.11% 3
Digital Marketing
England

For the 6 months to 17 October 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Digital Marketing.

1 180 (100.00%) Marketing
2 86 (47.78%) Finance
3 82 (45.56%) SAP
4 76 (42.22%) Manufacturing
5 75 (41.67%) Electronics
5 75 (41.67%) Telecoms
5 75 (41.67%) Programme Management
5 75 (41.67%) Business Intelligence
6 65 (36.11%) Agile Software Development
7 52 (28.89%) Test Automation
8 51 (28.33%) HTML
8 51 (28.33%) Analytical Skills
9 48 (26.67%) JavaScript
10 44 (24.44%) Software Engineering
11 42 (23.33%) Google
12 40 (22.22%) Analytics
13 36 (20.00%) Retail
14 33 (18.33%) Kubernetes
15 32 (17.78%) Docker
15 32 (17.78%) Open Source
15 32 (17.78%) Amazon AWS
16 31 (17.22%) Continuous Integration
17 30 (16.67%) CSS
18 29 (16.11%) E-Commerce
19 28 (15.56%) C#
19 28 (15.56%) SQL
19 28 (15.56%) .NET
20 26 (14.44%) Hadoop
21 25 (13.89%) Java
21 25 (13.89%) HTML5

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.33%) Apache Solr
2 13 (7.22%) CMS
3 12 (6.67%) Apache Spark
4 10 (5.56%) IIS
5 7 (3.89%) Sitefinity
5 7 (3.89%) WordPress
6 1 (0.56%) Content Management Server
6 1 (0.56%) DNN
6 1 (0.56%) Drupal
6 1 (0.56%) Elasticsearch
6 1 (0.56%) EPiServer
6 1 (0.56%) IBM Domino
6 1 (0.56%) Sitecore CMS
6 1 (0.56%) Umbraco
Applications
1 5 (2.78%) Adobe Illustrator
1 5 (2.78%) InDesign
1 5 (2.78%) Photoshop
2 3 (1.67%) Microsoft Excel
Business Applications
1 3 (1.67%) Epicor Tropos
2 2 (1.11%) Dynamics CRM
3 1 (0.56%) Magento
Cloud Services
1 32 (17.78%) Amazon AWS
2 24 (13.33%) Google Cloud Platform
3 23 (12.78%) SaaS
4 22 (12.22%) Microsoft Azure
5 15 (8.33%) AWS CloudFormation
6 13 (7.22%) Google Analytics
7 9 (5.00%) AdWords
8 4 (2.22%) IaaS
8 4 (2.22%) Office 365
8 4 (2.22%) PaaS
9 2 (1.11%) Adobe Analytics
9 2 (1.11%) Google Tag Manager
10 1 (0.56%) Dynamics 365
10 1 (0.56%) GitHub
Communications & Networking
1 5 (2.78%) Internet
2 4 (2.22%) TCP/IP
3 2 (1.11%) Wireless
4 1 (0.56%) SMS
Database & Business Intelligence
1 26 (14.44%) Hadoop
2 20 (11.11%) Big Data
3 15 (8.33%) Apache Cassandra
4 9 (5.00%) Data Warehouse
5 8 (4.44%) Couchbase
5 8 (4.44%) SQL Server
6 4 (2.22%) NoSQL
6 4 (2.22%) Relational Database
7 2 (1.11%) Mixpanel
7 2 (1.11%) MySQL
8 1 (0.56%) Crystal Reports
8 1 (0.56%) MongoDB
8 1 (0.56%) PostgreSQL
Development Applications
1 16 (8.89%) JIRA
1 16 (8.89%) Selenium
2 15 (8.33%) gulp
2 15 (8.33%) TeamCity
3 14 (7.78%) Git (software)
4 12 (6.67%) SpecFlow
5 10 (5.56%) Visual Studio
6 7 (3.89%) Subversion
7 6 (3.33%) Grunt
8 5 (2.78%) Cucumber
8 5 (2.78%) Team Foundation Server
9 4 (2.22%) JMeter
9 4 (2.22%) LoadRunner
9 4 (2.22%) Redmine
9 4 (2.22%) Serilog
9 4 (2.22%) WATIR
10 2 (1.11%) GCC
10 2 (1.11%) Hudson
10 2 (1.11%) Jenkins
10 2 (1.11%) Vagrant
General
1 180 (100.00%) Marketing
2 86 (47.78%) Finance
3 76 (42.22%) Manufacturing
4 75 (41.67%) Electronics
4 75 (41.67%) Telecoms
5 36 (20.00%) Retail
6 5 (2.78%) Advertising
7 4 (2.22%) Multimedia
8 1 (0.56%) Brand Awareness
8 1 (0.56%) Games
8 1 (0.56%) Legal
8 1 (0.56%) Music Industry
8 1 (0.56%) Publishing
Job Titles
1 40 (22.22%) Developer
2 29 (16.11%) Analyst
3 18 (10.00%) .NET Developer
4 17 (9.44%) Digital Executive
5 15 (8.33%) C# .NET Developer
5 15 (8.33%) C# Developer
6 14 (7.78%) Software Engineer
7 12 (6.67%) Software Developer
8 11 (6.11%) Marketing Executive
8 11 (6.11%) Web Analyst
9 10 (5.56%) Architect
10 8 (4.44%) Sales Executive
10 8 (4.44%) Solutions Architect
11 7 (3.89%) Kubernetes Engineer
11 7 (3.89%) Product Manager
11 7 (3.89%) SAP Architect
11 7 (3.89%) SAP Solutions Architect
12 6 (3.33%) C++ Software Engineer
12 6 (3.33%) Senior Analyst
12 6 (3.33%) Software Engineering Manager
Libraries, Frameworks & Software Standards
1 51 (28.33%) HTML
2 30 (16.67%) CSS
3 28 (15.56%) .NET
4 25 (13.89%) AngularJS
4 25 (13.89%) HTML5
5 22 (12.22%) ASP.NET
6 20 (11.11%) React
7 17 (9.44%) Web Services
8 16 (8.89%) XML
9 15 (8.33%) ASP.NET MVC
9 15 (8.33%) JAX-RS
10 13 (7.22%) Twitter Bootstrap
11 12 (6.67%) .NET Core
11 12 (6.67%) SignalR
12 11 (6.11%) .NET Framework
12 11 (6.11%) Entity Framework
12 11 (6.11%) REST
13 10 (5.56%) Sass
13 10 (5.56%) XHTML
14 9 (5.00%) Ember.js
Miscellaneous
1 51 (28.33%) Analytical Skills
2 17 (9.44%) Blog
2 17 (9.44%) Social Media
2 17 (9.44%) User Experience
3 15 (8.33%) Cloud Native
4 14 (7.78%) Mobile App
5 10 (5.56%) Greenfield Project
6 7 (3.89%) Acoustics
7 6 (3.33%) Management Information System
8 5 (2.78%) Algorithms
8 5 (2.78%) Enterprise Software
9 4 (2.22%) Computer Science
9 4 (2.22%) Social Network
10 3 (1.67%) Field-Programmable Gate Array
10 3 (1.67%) Vector Graphics
10 3 (1.67%) Virtual Team
11 2 (1.11%) Marketing Technology
12 1 (0.56%) Analytical Mindset
12 1 (0.56%) Driving Licence
12 1 (0.56%) Self-Motivation
Operating Systems
1 24 (13.33%) Linux
2 8 (4.44%) Windows
3 5 (2.78%) Android
3 5 (2.78%) Apple iOS
4 4 (2.22%) Windows 10
4 4 (2.22%) Windows 7
4 4 (2.22%) Windows Server 2008
4 4 (2.22%) Windows Server 2012
5 2 (1.11%) Embedded Linux
5 2 (1.11%) Mac OS
Processes & Methodologies
1 75 (41.67%) Business Intelligence
1 75 (41.67%) Programme Management
2 65 (36.11%) Agile Software Development
3 52 (28.89%) Test Automation
4 44 (24.44%) Software Engineering
5 40 (22.22%) Analytics
6 32 (17.78%) Open Source
7 31 (17.22%) Continuous Integration
8 29 (16.11%) E-Commerce
9 22 (12.22%) Continuous Delivery
9 22 (12.22%) SEO
10 21 (11.67%) DevOps
10 21 (11.67%) MVC
10 21 (11.67%) Problem-Solving
11 20 (11.11%) BDD
12 19 (10.56%) Pay per click
13 17 (9.44%) Mentoring
13 17 (9.44%) TDD
14 16 (8.89%) Deployment Automation
14 16 (8.89%) Microservices
Programming Languages
1 48 (26.67%) JavaScript
2 28 (15.56%) C#
2 28 (15.56%) SQL
3 25 (13.89%) Java
4 23 (12.78%) Python
5 16 (8.89%) Go
6 12 (6.67%) C++
7 11 (6.11%) T-SQL
8 9 (5.00%) Ruby
9 8 (4.44%) PowerShell
10 7 (3.89%) PHP
11 5 (2.78%) Apple Swift
11 5 (2.78%) Objective-C
12 3 (1.67%) GLSL
13 2 (1.11%) Bash Shell
13 2 (1.11%) C
13 2 (1.11%) Embedded C++
13 2 (1.11%) MATLAB
13 2 (1.11%) Perl
14 1 (0.56%) Assembly Language
Qualifications
1 10 (5.56%) Degree
2 2 (1.11%) Computer Science Degree
3 1 (0.56%) PhD
Quality Assurance & Compliance
1 18 (10.00%) QA
2 5 (2.78%) SLA
3 1 (0.56%) GDPR
System Software
1 32 (17.78%) Docker
2 7 (3.89%) Active Directory
3 4 (2.22%) VMware ESXi
3 4 (2.22%) VMware Infrastructure
3 4 (2.22%) vSphere
Systems Management
1 33 (18.33%) Kubernetes
2 17 (9.44%) Puppet
3 13 (7.22%) Ansible
4 10 (5.56%) Terraform
5 7 (3.89%) Packer
6 4 (2.22%) Grafana
6 4 (2.22%) Istio
6 4 (2.22%) Kibana
7 3 (1.67%) Systems Management Server (SMS)
8 2 (1.11%) Consul
8 2 (1.11%) Docker Swarm
8 2 (1.11%) Nagios
8 2 (1.11%) Opscode Chef
Vendors
1 82 (45.56%) SAP
2 42 (23.33%) Google
3 17 (9.44%) Adobe
4 6 (3.33%) Microsoft
5 5 (2.78%) Facebook
6 4 (2.22%) New Relic
6 4 (2.22%) Twitter
6 4 (2.22%) VMware
7 3 (1.67%) Epicor
8 2 (1.11%) Crazy Egg
8 2 (1.11%) Hotjar
8 2 (1.11%) Tealium
9 1 (0.56%) EMC
9 1 (0.56%) HubSpot
9 1 (0.56%) Sitecore