Period
to 19 April 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 April 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 230 208 226
Rank change year-on-year -22 +18 -26
Permanent jobs citing Digital Marketing 147 152 118
As % of all permanent IT jobs advertised in the North West 1.14% 1.23% 1.04%
As % of the Processes & Methodologies category 1.23% 1.34% 1.16%
Number of salaries quoted 137 147 112
North West median annual salary £47,500 £40,000 £32,500
Median salary % change year-on-year +18.75% +23.08% +8.33%
10th Percentile £27,500 £20,750 £21,250
90th Percentile £81,250 £65,000 £88,750
England median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11,919 11,311 10,188
As % of all permanent IT jobs advertised in the North West 92.05% 91.48% 89.76%
Number of salaries quoted 9,607 9,416 8,480
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £27,500 £25,750 £24,000
90th Percentile £67,000 £62,500 £60,275
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +2.15%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 19 April 2018.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 19 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +6 110 £49,500 +16.47% 29
Cheshire -20 21 £32,500 - 6
Lancashire -24 6 £35,000 +59.09% 9
Cumbria - 6 £25,000 -
Merseyside +14 1 £42,500 +9.68% 6
Digital Marketing
England

For the 6 months to 19 April 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Digital Marketing.

1 147 (100.00%) Marketing
2 78 (53.06%) Business Intelligence
3 75 (51.02%) Finance
4 74 (50.34%) Telecoms
5 72 (48.98%) Manufacturing
5 72 (48.98%) Electronics
5 72 (48.98%) Programme Management
5 72 (48.98%) SAP
6 64 (43.54%) JavaScript
7 62 (42.18%) Analytical Skills
8 57 (38.78%) Python
9 49 (33.33%) Big Data
10 47 (31.97%) Agile Software Development
10 47 (31.97%) Analytics
11 45 (30.61%) Google
12 44 (29.93%) Software Engineering
12 44 (29.93%) Java
12 44 (29.93%) Kubernetes
13 43 (29.25%) DevOps
13 43 (29.25%) Machine Learning
14 41 (27.89%) C#
15 36 (24.49%) .NET
16 35 (23.81%) AngularJS
16 35 (23.81%) Docker
17 32 (21.77%) Ansible
18 30 (20.41%) Continuous Integration
19 28 (19.05%) Hadoop
19 28 (19.05%) C++
19 28 (19.05%) React
20 27 (18.37%) SEO

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (14.97%) Apache Spark
2 9 (6.12%) WordPress
3 6 (4.08%) CMS
4 5 (3.40%) IIS
5 2 (1.36%) Umbraco
6 1 (0.68%) Apache
6 1 (0.68%) Content Management Server
6 1 (0.68%) DNN
6 1 (0.68%) Drupal
6 1 (0.68%) EPiServer
6 1 (0.68%) SharePoint
6 1 (0.68%) Sitecore CMS
Applications
1 9 (6.12%) Microsoft Excel
2 5 (3.40%) Microsoft Office
3 3 (2.04%) Adobe Creative Suite
3 3 (2.04%) Photoshop
4 2 (1.36%) Microsoft PowerPoint
5 1 (0.68%) Adobe Illustrator
Business Applications
1 9 (6.12%) Magento
Cloud Services
1 22 (14.97%) Google Analytics
2 15 (10.20%) Google Cloud Platform
3 9 (6.12%) SaaS
4 8 (5.44%) Microsoft Azure
5 7 (4.76%) Amazon AWS
5 7 (4.76%) Google Tag Manager
6 3 (2.04%) Adobe Creative Cloud
6 3 (2.04%) AdWords
7 1 (0.68%) Adobe Analytics
7 1 (0.68%) Office 365
Communications & Networking
1 7 (4.76%) Internet
Database & Business Intelligence
1 49 (33.33%) Big Data
2 28 (19.05%) Hadoop
3 11 (7.48%) SQL Server
4 5 (3.40%) SQL Server 2016
5 4 (2.72%) Data Warehouse
5 4 (2.72%) PostgreSQL
5 4 (2.72%) Relational Database
6 3 (2.04%) Electronic Patient Records
6 3 (2.04%) HDInsight
7 2 (1.36%) Crystal Reports
7 2 (1.36%) Data Lake
7 2 (1.36%) Power BI
7 2 (1.36%) SQL Server Analysis Services
7 2 (1.36%) SQL Server Integration Services
7 2 (1.36%) SQL Server Reporting Services
8 1 (0.68%) BigQuery
8 1 (0.68%) MySQL
Development Applications
1 19 (12.93%) Git (software)
2 15 (10.20%) TeamCity
3 10 (6.80%) GitLab
4 9 (6.12%) Cucumber
5 8 (5.44%) JIRA
6 7 (4.76%) Jenkins
7 6 (4.08%) PyCharm
8 4 (2.72%) gulp
9 3 (2.04%) Atlassian Bamboo
9 3 (2.04%) Hudson
9 3 (2.04%) Vagrant
9 3 (2.04%) webpack
10 2 (1.36%) PHPUnit
10 2 (1.36%) Visual Studio
11 1 (0.68%) Eclipse
11 1 (0.68%) Grunt
11 1 (0.68%) PhpStorm
General
1 147 (100.00%) Marketing
2 75 (51.02%) Finance
3 74 (50.34%) Telecoms
4 72 (48.98%) Electronics
4 72 (48.98%) Manufacturing
5 25 (17.01%) Retail
6 8 (5.44%) Advertising
7 4 (2.72%) Brand Awareness
8 2 (1.36%) Games
8 2 (1.36%) Legal
9 1 (0.68%) Automotive
Job Titles
1 30 (20.41%) Developer
2 23 (15.65%) Analyst
3 15 (10.20%) Software Engineer
4 14 (9.52%) Engineering Manager
4 14 (9.52%) Software Engineering Manager
5 13 (8.84%) Marketing Executive
6 12 (8.16%) Software Manager
7 11 (7.48%) Digital Executive
7 11 (7.48%) PHP Developer
8 10 (6.80%) Digital Marketing Executive
9 9 (6.12%) DevOps Engineer
9 9 (6.12%) Digital Developer
9 9 (6.12%) Product Manager
9 9 (6.12%) Test Analyst
10 8 (5.44%) Web Developer
11 7 (4.76%) QA Analyst
11 7 (4.76%) QA Test Analyst
11 7 (4.76%) Senior Developer
11 7 (4.76%) Software Product Manager
12 6 (4.08%) Digital Analyst
Libraries, Frameworks & Software Standards
1 36 (24.49%) .NET
2 35 (23.81%) AngularJS
3 28 (19.05%) React
4 25 (17.01%) HTML
5 23 (15.65%) CSS
6 20 (13.61%) jQuery
7 11 (7.48%) CakePHP
8 9 (6.12%) CodeIgniter
8 9 (6.12%) Gherkin
8 9 (6.12%) Laravel
8 9 (6.12%) Symfony
9 8 (5.44%) Ajax
9 8 (5.44%) ASP.NET
10 6 (4.08%) Node.js
11 5 (3.40%) Apache Flex
11 5 (3.40%) ASP.NET Web API
11 5 (3.40%) Classic ASP
12 4 (2.72%) HTML5
12 4 (2.72%) MSMQ
12 4 (2.72%) Sass
Miscellaneous
1 62 (42.18%) Analytical Skills
2 16 (10.88%) Social Media
3 13 (8.84%) User Experience
4 8 (5.44%) Graphic Design
5 7 (4.76%) Tandem
6 6 (4.08%) Linux Command Line
6 6 (4.08%) Mobile App
7 5 (3.40%) Greenfield Project
7 5 (3.40%) Virtual Team
8 4 (2.72%) Animation
8 4 (2.72%) Enterprise Software
8 4 (2.72%) Photography
8 4 (2.72%) Public Cloud
9 2 (1.36%) Computer Science
10 1 (0.68%) Algorithms
10 1 (0.68%) Blog
10 1 (0.68%) Digital Media
10 1 (0.68%) Driving Licence
10 1 (0.68%) N-Tier
Operating Systems
1 22 (14.97%) Linux
2 9 (6.12%) CentOS
2 9 (6.12%) Debian
3 7 (4.76%) Windows
4 4 (2.72%) Unix
Processes & Methodologies
1 78 (53.06%) Business Intelligence
2 72 (48.98%) Programme Management
3 47 (31.97%) Agile Software Development
3 47 (31.97%) Analytics
4 44 (29.93%) Software Engineering
5 43 (29.25%) DevOps
5 43 (29.25%) Machine Learning
6 30 (20.41%) Continuous Integration
7 27 (18.37%) SEO
8 25 (17.01%) Problem-Solving
9 24 (16.33%) Pay per click
10 18 (12.24%) Test Automation
11 17 (11.56%) BDD
11 17 (11.56%) E-Commerce
11 17 (11.56%) Email Marketing
11 17 (11.56%) Open Source
12 16 (10.88%) Web Development
13 14 (9.52%) MVC
13 14 (9.52%) Scrum
14 13 (8.84%) TDD
Programming Languages
1 64 (43.54%) JavaScript
2 57 (38.78%) Python
3 44 (29.93%) Java
4 41 (27.89%) C#
5 28 (19.05%) C++
6 22 (14.97%) Go
7 18 (12.24%) SQL
8 13 (8.84%) Ruby
9 12 (8.16%) PHP
10 7 (4.76%) C
11 4 (2.72%) Shell Script
12 2 (1.36%) T-SQL
13 1 (0.68%) Bash Shell
13 1 (0.68%) MATLAB
13 1 (0.68%) Perl
13 1 (0.68%) R
Qualifications
1 7 (4.76%) Degree
2 1 (0.68%) PhD
Quality Assurance & Compliance
1 21 (14.29%) QA
2 13 (8.84%) GCP
3 2 (1.36%) Data Quality
System Software
1 35 (23.81%) Docker
Systems Management
1 44 (29.93%) Kubernetes
2 32 (21.77%) Ansible
3 9 (6.12%) Opscode Chef
4 7 (4.76%) Puppet
5 4 (2.72%) Marathon
5 4 (2.72%) Mesos
5 4 (2.72%) rkt
5 4 (2.72%) Terraform
6 3 (2.04%) Consul
6 3 (2.04%) Docker Swarm
6 3 (2.04%) Nagios
6 3 (2.04%) Packer
7 1 (0.68%) Plesk
Vendors
1 72 (48.98%) SAP
2 45 (30.61%) Google
3 11 (7.48%) Microsoft
3 11 (7.48%) Zend
4 7 (4.76%) Adobe
5 6 (4.08%) Atlassian
6 5 (3.40%) Twitter
7 4 (2.72%) Facebook
8 2 (1.36%) hybris
8 2 (1.36%) New Relic
8 2 (1.36%) Yahoo!
9 1 (0.68%) Capita
9 1 (0.68%) Marketo
9 1 (0.68%) Salesforce.com
9 1 (0.68%) Sitecore