The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / North West
Rank 169 172 161
Rank change year-on-year +3 -11  
Permanent jobs citing Digital Marketing 79 64 98
As % of all permanent IT jobs advertised in the North West 1.30% 1.13% 1.47%
As % of the Processes & Methodologies category 1.43% 1.28% 1.66%
Number of salaries quoted 78 61 78
Median salary £42,500 £35,000 £35,000
Median salary % change year-on-year +21.42% -  
90% offered a salary of more than £21,500 £22,500 £23,000
10% offered a salary of more than £60,000 £82,500 £65,000
UK excluding London median salary £42,500 £42,500 £35,000
% change year-on-year - +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 5510 4996 5898
As % of all permanent IT job vacancies advertised in the North West 90.45% 87.88% 88.51%
Number of salaries quoted 4582 4155 4746
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 3 months to 27 March 2017.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 63 £45,000 +12.50% 20
Lancashire - 13 £21,500 - 1
Cheshire -1 3 £25,000 -9.09%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 27 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 141 (100.00%) Marketing
2 51 (36.17%) Finance
3 48 (34.04%) CSS
4 45 (31.91%) Telecoms
5 44 (31.21%) HTML
6 42 (29.79%) Business Intelligence
7 41 (29.08%) SAP
7 41 (29.08%) Manufacturing
7 41 (29.08%) Electronics
7 41 (29.08%) Programme Management
7 41 (29.08%) SAP Oil and Gas
8 40 (28.37%) SEO
8 40 (28.37%) E-Commerce
9 39 (27.66%) JavaScript
10 38 (26.95%) Pay per click
10 38 (26.95%) Analytics
11 34 (24.11%) SQL
12 33 (23.40%) Agile Software Development
13 31 (21.99%) .NET
14 29 (20.57%) Marketing Strategy
15 28 (19.86%) MVC
15 28 (19.86%) jQuery
16 27 (19.15%) iPad
16 27 (19.15%) Java
17 25 (17.73%) C#
17 25 (17.73%) SQL Server
18 24 (17.02%) Google
18 24 (17.02%) Web Development
18 24 (17.02%) Google Analytics
18 24 (17.02%) Analytical Skills

Digital Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (14.89%) WordPress
2 16 (11.35%) CMS
2 16 (11.35%) Drupal
3 10 (7.09%) Apache Spark
4 9 (6.38%) Sitefinity
5 8 (5.67%) Sitecore CMS
5 8 (5.67%) Umbraco
6 3 (2.13%) Joomla!
6 3 (2.13%) Liferay
6 3 (2.13%) Tomcat
7 2 (1.42%) Apache Pig
8 1 (0.71%) Apache
8 1 (0.71%) nginx
8 1 (0.71%) SAS
Applications
1 19 (13.48%) MS Office
2 10 (7.09%) Photoshop
3 8 (5.67%) MS Excel
4 7 (4.96%) Adobe Illustrator
5 3 (2.13%) Adobe Creative Suite
6 1 (0.71%) InDesign
6 1 (0.71%) Maya
6 1 (0.71%) MS PowerPoint
6 1 (0.71%) MS Project
6 1 (0.71%) SPSS
Business Applications
1 41 (29.08%) SAP Oil and Gas
2 16 (11.35%) Magento
3 5 (3.55%) OpenCart
3 5 (3.55%) Payment Gateway
4 1 (0.71%) Dynamics NAV
Cloud Services
1 24 (17.02%) Google Analytics
2 19 (13.48%) AdWords
3 6 (4.26%) Amazon AWS
4 5 (3.55%) Microsoft Azure
4 5 (3.55%) Sage Pay
5 3 (2.13%) MailChimp
6 2 (1.42%) PaaS
7 1 (0.71%) Basecamp
7 1 (0.71%) GitHub
7 1 (0.71%) Google Cloud Platform
7 1 (0.71%) Responsys
Communications & Networking
1 3 (2.13%) HTTP
2 2 (1.42%) DNS
2 2 (1.42%) FTP
3 1 (0.71%) Firewall
3 1 (0.71%) Intrusion Detection
3 1 (0.71%) SMS
Database & Business Intelligence
1 25 (17.73%) SQL Server
2 16 (11.35%) MySQL
3 12 (8.51%) Big Data
4 10 (7.09%) Hadoop
5 7 (4.96%) Relational Database
6 4 (2.84%) NoSQL
7 3 (2.13%) Crystal Reports
7 3 (2.13%) PostgreSQL
7 3 (2.13%) Power BI
8 2 (1.42%) Apache Hive
8 2 (1.42%) Impala
8 2 (1.42%) Sqoop
9 1 (0.71%) Amazon DynamoDB
9 1 (0.71%) Apache Cassandra
9 1 (0.71%) Couchbase
9 1 (0.71%) MongoDB
9 1 (0.71%) QlikView
Development Applications
1 8 (5.67%) Selenium
2 6 (4.26%) Jasmine
2 6 (4.26%) Team Foundation Server
3 5 (3.55%) Cucumber
3 5 (3.55%) Visual Studio
4 4 (2.84%) FitNesse
4 4 (2.84%) JIRA
5 3 (2.13%) Atlassian Bamboo
5 3 (2.13%) Git (software)
5 3 (2.13%) Grunt
5 3 (2.13%) gulp
5 3 (2.13%) JBehave
5 3 (2.13%) JUnit
5 3 (2.13%) Maven
5 3 (2.13%) Mockito
6 2 (1.42%) Karma Test Runner
6 2 (1.42%) QUnit
7 1 (0.71%) Bitbucket
7 1 (0.71%) PhpStorm
7 1 (0.71%) SpecFlow
General
1 141 (100.00%) Marketing
2 51 (36.17%) Finance
3 45 (31.91%) Telecoms
4 41 (29.08%) Electronics
4 41 (29.08%) Manufacturing
5 17 (12.06%) Advertising
6 14 (9.93%) Retail
7 1 (0.71%) Games
7 1 (0.71%) Music Industry
7 1 (0.71%) Pharmaceutical
Job Titles
1 59 (41.84%) Developer
2 19 (13.48%) Analyst
3 18 (12.77%) .NET Developer
4 13 (9.22%) Digital Executive
4 13 (9.22%) PPC Executive
5 12 (8.51%) Campaign Executive
5 12 (8.51%) Web Developer
6 11 (7.80%) PHP Developer
7 10 (7.09%) C# Developer
8 9 (6.38%) Marketing Manager
9 8 (5.67%) ASP.NET Developer
9 8 (5.67%) C# .NET Developer
10 7 (4.96%) Head of Marketing
10 7 (4.96%) Senior Developer
10 7 (4.96%) Test Analyst
11 6 (4.26%) Architect
11 6 (4.26%) C# ASP.NET Developer
11 6 (4.26%) Java Developer
11 6 (4.26%) QA Analyst
11 6 (4.26%) QA Test Analyst
Libraries, Frameworks & Software Standards
1 48 (34.04%) CSS
2 44 (31.21%) HTML
3 31 (21.99%) .NET
4 28 (19.86%) jQuery
5 14 (9.93%) ASP.NET Web API
5 14 (9.93%) HTML5
6 13 (9.22%) ASP.NET
7 12 (8.51%) AngularJS
8 9 (6.38%) Web Services
9 8 (5.67%) Laravel
9 8 (5.67%) Node.js
9 8 (5.67%) REST
10 7 (4.96%) .NET Framework
10 7 (4.96%) Ajax
10 7 (4.96%) Entity Framework
10 7 (4.96%) WCF
11 6 (4.26%) ASP.NET MVC
11 6 (4.26%) CSS3
11 6 (4.26%) Java EE
11 6 (4.26%) Sass
Miscellaneous
1 27 (19.15%) iPad
2 24 (17.02%) Analytical Skills
3 21 (14.89%) Social Media
4 12 (8.51%) Digital Media
5 11 (7.80%) User Experience
6 5 (3.55%) Public Cloud
7 3 (2.13%) Blog
7 3 (2.13%) Mobile App
8 2 (1.42%) Algorithms
8 2 (1.42%) Data Structures
8 2 (1.42%) Enterprise Software
8 2 (1.42%) FMCG
8 2 (1.42%) New Media
8 2 (1.42%) Social Network
9 1 (0.71%) Computer Science
9 1 (0.71%) EPoS
9 1 (0.71%) Graphic Design
9 1 (0.71%) Management Information System
9 1 (0.71%) Smartphone
Operating Systems
1 16 (11.35%) Windows
2 9 (6.38%) Apple iOS
2 9 (6.38%) Linux
3 8 (5.67%) Android
4 7 (4.96%) Unix
5 5 (3.55%) Windows Server
6 1 (0.71%) CentOS
Processes & Methodologies
1 42 (29.79%) Business Intelligence
2 41 (29.08%) Programme Management
3 40 (28.37%) E-Commerce
3 40 (28.37%) SEO
4 38 (26.95%) Analytics
4 38 (26.95%) Pay per click
5 33 (23.40%) Agile Software Development
6 29 (20.57%) Marketing Strategy
7 28 (19.86%) MVC
8 24 (17.02%) Web Development
9 16 (11.35%) CRM
9 16 (11.35%) TDD
10 15 (10.64%) Online Marketing
11 14 (9.93%) OO
12 13 (9.22%) Project Management
13 12 (8.51%) Campaign Management
13 12 (8.51%) Performance Management
13 12 (8.51%) Performance Optimisation
14 11 (7.80%) BDD
14 11 (7.80%) Unit Testing
Programming Languages
1 39 (27.66%) JavaScript
2 34 (24.11%) SQL
3 27 (19.15%) Java
4 25 (17.73%) C#
5 22 (15.60%) PHP
6 12 (8.51%) C++
7 10 (7.09%) Python
8 5 (3.55%) C
8 5 (3.55%) Go
8 5 (3.55%) Shell Script
8 5 (3.55%) TypeScript
9 2 (1.42%) R
10 1 (0.71%) Apple Swift
10 1 (0.71%) Bash Shell
10 1 (0.71%) Groovy
10 1 (0.71%) MATLAB
10 1 (0.71%) Objective-C
10 1 (0.71%) Ruby
10 1 (0.71%) T-SQL
Qualifications
1 14 (9.93%) Degree
2 3 (2.13%) HNC
2 3 (2.13%) HND
3 1 (0.71%) CISM
3 1 (0.71%) CISSP
3 1 (0.71%) ISTQB
3 1 (0.71%) PhD
3 1 (0.71%) Security Cleared
Quality Assurance & Compliance
1 6 (4.26%) QA
2 1 (0.71%) PMO
2 1 (0.71%) SLA
System Software
1 2 (1.42%) Docker
Systems Management
1 6 (4.26%) Ansible
1 6 (4.26%) Puppet
2 5 (3.55%) Mesos
2 5 (3.55%) Opscode Chef
3 2 (1.42%) Kubernetes
4 1 (0.71%) Rancher
4 1 (0.71%) rkt
4 1 (0.71%) Terraform
Vendors
1 41 (29.08%) SAP
2 24 (17.02%) Google
3 13 (9.22%) Twitter
4 12 (8.51%) Facebook
4 12 (8.51%) Microsoft
5 8 (5.67%) Adobe
5 8 (5.67%) Sitecore
6 7 (4.96%) Zend
7 4 (2.84%) Oracle
8 2 (1.42%) Cloudera
8 2 (1.42%) Hortonworks
9 1 (0.71%) Optimizely
9 1 (0.71%) Red Hat
9 1 (0.71%) Tableau
Manchester, Lancashire
People Source Consulting
Salary: £40000 - £52000 per annum + bonus + benefits
Posted: 6 hours ago
Altrincham, Cheshire
RecruitmentRevolution.com Limited
Salary: From £24,000 to £30,000 per annum
Posted: 1 hour ago
Greater Manchester
Energize Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum
Posted: 3 days ago
Lancaster, Lancashire
I4 Recruitment
Salary: £25k - 40k per year + Exc Benefits
Posted: 5 days ago
Manchester, Lancashire
People Source Consulting
Salary: £60000 - £72000 per annum + bonus + benefits
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Manchester, Lancashire
People Source Consulting
Salary: £54000 - £62000 per annum + bonus + benefits
Posted: 6 days ago
Manchester
Recruitment Genius Ltd
Salary: £16000 - £20000 per annum
Posted: 3 days ago
Manchester, Lancashire
Bright HR
Salary: £0 - 32k per year + Excellent Benefits
Posted: 5 days ago
Salford
ECOM
Salary: £23000 - £26000 per annum
Posted: 7 days ago
Manchester, Lancashire
People Source Consulting
Salary: £35000 - £45000 per annum + amazing benefits + bonus
Posted: 6 days ago
Manchester
People Source Consulting
Salary: £65000 - £75000 per annum + bonus + benefits
Posted: 10 days ago
Manchester
Churchill Frank
Salary: £28000 - £35000 per annum
Posted: 10 days ago
Manchester
Adria Solutions Ltd
Salary: £24000 per annum
Posted: 11 days ago
Manchester
People Source Consulting
Salary: £35000 - £55000 per annum
Posted: 14 days ago
Manchester
People Source Consulting
Salary: £35000 - £40000 per annum
Posted: 14 days ago
Manchester
People Source Consulting
Salary: £54000 - £63000 per annum + bonus + benefits
Posted: 20 days ago
Manchester
Recruitment Genius Ltd
Salary: £20000 - £25000 per annum
Posted: 17 days ago
Manchester
ECOM
Salary: £26000 - £35000 per annum + generous benefits package
Posted: 20 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £34,000 per annum depending on experience
Posted: 20 days ago