Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 219 222 248
Rank change year-on-year +3 +26 -29
Permanent jobs citing Digital Marketing 158 144 100
As % of all permanent IT jobs advertised in the North West 1.25% 1.18% 0.83%
As % of the Processes & Methodologies category 1.38% 1.31% 0.93%
Number of salaries quoted 138 134 91
North West median annual salary £40,500 £35,000 £31,500
Median salary % change year-on-year +15.71% +11.11% +5.00%
10th Percentile £26,000 £22,300 £21,250
90th Percentile £76,250 £65,000 £88,750
England median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11,462 10,984 10,746
As % of all permanent IT jobs advertised in the North West 90.44% 90.35% 88.76%
Number of salaries quoted 9,108 9,194 8,936
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £27,263 £26,000 £25,000
90th Percentile £66,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 22 January 2018.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +13 122 £47,500 +35.71% 35
Cheshire -13 22 £32,500 -56.67% 10
Lancashire -10 6 £25,000 -23.08% 7
Merseyside +24 5 £26,000 -50.48% 4
Cumbria - 3 - - 1
Digital Marketing
England

For the 6 months to 22 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 158 (100.00%) Marketing
2 81 (51.27%) Finance
3 80 (50.63%) Business Intelligence
4 78 (49.37%) Electronics
4 78 (49.37%) Telecoms
5 76 (48.10%) Manufacturing
5 76 (48.10%) Programme Management
5 76 (48.10%) SAP
6 54 (34.18%) JavaScript
7 51 (32.28%) Analytics
8 48 (30.38%) Google
9 43 (27.22%) Python
10 42 (26.58%) Analytical Skills
11 40 (25.32%) Big Data
12 39 (24.68%) Pay per click
13 38 (24.05%) SEO
14 35 (22.15%) Agile Software Development
14 35 (22.15%) Machine Learning
15 33 (20.89%) .NET
15 33 (20.89%) Java
16 32 (20.25%) SQL
17 31 (19.62%) E-Commerce
18 30 (18.99%) C#
18 30 (18.99%) DevOps
19 29 (18.35%) HTML
20 28 (17.72%) CSS
20 28 (17.72%) Google Analytics
21 27 (17.09%) Kubernetes
22 25 (15.82%) Docker
23 24 (15.19%) Software Engineering

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.86%) Apache Spark
2 5 (3.16%) IIS
2 5 (3.16%) WordPress
3 3 (1.90%) Drupal
3 3 (1.90%) Umbraco
4 2 (1.27%) CMS
4 2 (1.27%) Sitecore CMS
4 2 (1.27%) Sitefinity
5 1 (0.63%) Apache
5 1 (0.63%) SharePoint
5 1 (0.63%) Tomcat
Applications
1 16 (10.13%) Microsoft Excel
2 7 (4.43%) Microsoft Office
3 5 (3.16%) FileZilla
4 4 (2.53%) Microsoft PowerPoint
5 3 (1.90%) Adobe Creative Suite
6 1 (0.63%) Photoshop
Business Applications
1 7 (4.43%) Magento
2 5 (3.16%) Payment Gateway
Cloud Services
1 28 (17.72%) Google Analytics
2 11 (6.96%) AdWords
2 11 (6.96%) Google Cloud Platform
3 9 (5.70%) Amazon AWS
3 9 (5.70%) Microsoft Azure
4 5 (3.16%) Sage Pay
5 3 (1.90%) Adobe Creative Cloud
5 3 (1.90%) Google Tag Manager
6 2 (1.27%) Adobe Analytics
7 1 (0.63%) MailChimp
7 1 (0.63%) Office 365
7 1 (0.63%) Responsys
7 1 (0.63%) Silverpop
Communications & Networking
1 5 (3.16%) FTP
1 5 (3.16%) SMTP
2 4 (2.53%) Internet
3 1 (0.63%) SMS
Database & Business Intelligence
1 40 (25.32%) Big Data
2 21 (13.29%) Hadoop
3 14 (8.86%) SQL Server
4 5 (3.16%) Crystal Reports
4 5 (3.16%) PostgreSQL
4 5 (3.16%) SQL Server Analysis Services
4 5 (3.16%) SQL Server Integration Services
4 5 (3.16%) SQL Server Reporting Services
5 4 (2.53%) MySQL
6 3 (1.90%) Electronic Patient Records
6 3 (1.90%) HDInsight
7 2 (1.27%) Data Lake
7 2 (1.27%) Data Mining
7 2 (1.27%) Data Warehouse
7 2 (1.27%) Power BI
7 2 (1.27%) Relational Database
8 1 (0.63%) BigQuery
Development Applications
1 16 (10.13%) Git (software)
2 14 (8.86%) TeamCity
3 11 (6.96%) GitLab
3 11 (6.96%) JIRA
4 8 (5.06%) Cucumber
5 6 (3.80%) PyCharm
6 5 (3.16%) Jenkins
7 4 (2.53%) Grunt
7 4 (2.53%) gulp
8 3 (1.90%) Jasmine
8 3 (1.90%) Karma Test Runner
8 3 (1.90%) QUnit
9 2 (1.27%) PHPUnit
9 2 (1.27%) Visual Studio
10 1 (0.63%) Eclipse
10 1 (0.63%) JUnit
10 1 (0.63%) PhpStorm
10 1 (0.63%) SQL Server Management Studio (SSMS)
General
1 158 (100.00%) Marketing
2 81 (51.27%) Finance
3 78 (49.37%) Electronics
3 78 (49.37%) Telecoms
4 76 (48.10%) Manufacturing
5 14 (8.86%) Retail
6 12 (7.59%) Advertising
7 3 (1.90%) Legal
8 1 (0.63%) Automotive
8 1 (0.63%) Games
Job Titles
1 42 (26.58%) Developer
2 25 (15.82%) Analyst
3 15 (9.49%) Business Analyst
4 13 (8.23%) Marketing Executive
5 12 (7.59%) Product Manager
6 11 (6.96%) .NET Developer
6 11 (6.96%) Software Analyst
7 10 (6.33%) Software Engineer
7 10 (6.33%) Software Product Manager
8 9 (5.70%) C# .NET Developer
8 9 (5.70%) C# Developer
8 9 (5.70%) Digital Analyst
8 9 (5.70%) Digital Executive
8 9 (5.70%) PHP Developer
8 9 (5.70%) Product Analyst
8 9 (5.70%) Product Business Analyst
9 8 (5.06%) ASP.NET Developer
9 8 (5.06%) Business Manager
9 8 (5.06%) Product Development Manager
9 8 (5.06%) Software Development Manager
Libraries, Frameworks & Software Standards
1 33 (20.89%) .NET
2 29 (18.35%) HTML
3 28 (17.72%) CSS
4 21 (13.29%) AngularJS
5 18 (11.39%) Ajax
6 17 (10.76%) jQuery
7 16 (10.13%) React
8 11 (6.96%) ASP.NET Web API
9 9 (5.70%) ASP.NET
9 9 (5.70%) ASP.NET MVC
9 9 (5.70%) CakePHP
10 7 (4.43%) Laravel
10 7 (4.43%) Symfony
11 6 (3.80%) Gherkin
11 6 (3.80%) HTML5
11 6 (3.80%) JSON
11 6 (3.80%) MSMQ
11 6 (3.80%) RabbitMQ
12 5 (3.16%) CodeIgniter
12 5 (3.16%) Regular Expression
Miscellaneous
1 42 (26.58%) Analytical Skills
2 23 (14.56%) Social Media
3 14 (8.86%) User Experience
4 8 (5.06%) N-Tier
5 7 (4.43%) Tandem
6 6 (3.80%) Graphic Design
6 6 (3.80%) Linux Command Line
6 6 (3.80%) Public Cloud
7 5 (3.16%) Digital Media
8 3 (1.90%) Animation
8 3 (1.90%) Chip and PIN
8 3 (1.90%) EPoS
8 3 (1.90%) Fintech
8 3 (1.90%) Mobile App
8 3 (1.90%) Photography
9 2 (1.27%) Blog
9 2 (1.27%) Greenfield Project
10 1 (0.63%) Algorithms
10 1 (0.63%) Driving Licence
10 1 (0.63%) Optoelectronics
Operating Systems
1 19 (12.03%) Linux
2 10 (6.33%) Windows
3 7 (4.43%) Unix
4 5 (3.16%) CentOS
4 5 (3.16%) Debian
5 2 (1.27%) Android
5 2 (1.27%) Apple iOS
Processes & Methodologies
1 80 (50.63%) Business Intelligence
2 76 (48.10%) Programme Management
3 51 (32.28%) Analytics
4 39 (24.68%) Pay per click
5 38 (24.05%) SEO
6 35 (22.15%) Agile Software Development
6 35 (22.15%) Machine Learning
7 31 (19.62%) E-Commerce
8 30 (18.99%) DevOps
9 24 (15.19%) Software Engineering
10 22 (13.92%) MVC
11 21 (13.29%) Test Automation
12 20 (12.66%) Web Development
13 18 (11.39%) SDLC
14 16 (10.13%) Continuous Delivery
15 15 (9.49%) BDD
15 15 (9.49%) OO
15 15 (9.49%) Open Source
16 13 (8.23%) Marketing Strategy
16 13 (8.23%) TDD
Programming Languages
1 54 (34.18%) JavaScript
2 43 (27.22%) Python
3 33 (20.89%) Java
4 32 (20.25%) SQL
5 30 (18.99%) C#
6 19 (12.03%) C++
7 15 (9.49%) Go
7 15 (9.49%) PHP
8 10 (6.33%) T-SQL
9 9 (5.70%) Shell Script
10 6 (3.80%) Ruby
11 5 (3.16%) VB
11 5 (3.16%) VBScript
12 3 (1.90%) TypeScript
12 3 (1.90%) VB.NET
12 3 (1.90%) VBA
13 2 (1.27%) Clojure
Qualifications
1 19 (12.03%) Degree
2 3 (1.90%) Master's Degree
Quality Assurance & Compliance
1 16 (10.13%) QA
2 4 (2.53%) GCP
3 2 (1.27%) Data Quality
System Software
1 25 (15.82%) Docker
Systems Management
1 27 (17.09%) Kubernetes
2 22 (13.92%) Ansible
3 9 (5.70%) Opscode Chef
4 7 (4.43%) Puppet
5 6 (3.80%) Mesos
6 5 (3.16%) Marathon
6 5 (3.16%) rkt
7 1 (0.63%) Plesk
Vendors
1 76 (48.10%) SAP
2 48 (30.38%) Google
3 18 (11.39%) Microsoft
4 7 (4.43%) Zend
5 6 (3.80%) Atlassian
5 6 (3.80%) Facebook
5 6 (3.80%) Twitter
6 5 (3.16%) Adobe
6 5 (3.16%) CyberSource
6 5 (3.16%) PayPal
7 4 (2.53%) comScore
7 4 (2.53%) DoubleClick
7 4 (2.53%) Hitwise
8 2 (1.27%) Sitecore
8 2 (1.27%) Yahoo!
9 1 (0.63%) Capita
9 1 (0.63%) Hootsuite
9 1 (0.63%) Salesforce Marketing Cloud