Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 166 218 242
Rank change year-on-year +52 +24 -27
Permanent jobs citing Digital Marketing 238 144 137
As % of all permanent IT jobs advertised in the North West 1.81% 1.16% 1.05%
As % of the Processes & Methodologies category 2.01% 1.29% 1.17%
Number of salaries quoted 203 133 110
North West median annual salary £40,000 £35,000 £29,500
Median salary % change year-on-year +14.29% +18.64% -1.67%
10th Percentile £26,250 £23,400 £20,425
90th Percentile £69,500 £59,750 £46,250
England median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11813 11184 11695
As % of all permanent IT jobs advertised in the North West 89.82% 89.74% 89.47%
Number of salaries quoted 9390 9336 9669
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +1.27%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 18 November 2017.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +40 196 £45,000 +28.57% 5
Cheshire -9 20 £35,000 -36.36%
Lancashire +6 14 £32,500 -
Merseyside +24 8 £32,000 -32.63%
Digital Marketing
England

For the 6 months to 18 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 238 (100.00%) Marketing
2 146 (61.34%) Finance
3 141 (59.24%) Electronics
3 141 (59.24%) Business Intelligence
4 140 (58.82%) Programme Management
5 139 (58.40%) Telecoms
5 139 (58.40%) Manufacturing
5 139 (58.40%) SAP
6 115 (48.32%) SQL
7 87 (36.55%) JavaScript
8 83 (34.87%) Agile Software Development
9 75 (31.51%) HTML
9 75 (31.51%) Analytics
10 74 (31.09%) CSS
11 72 (30.25%) .NET
12 65 (27.31%) Google
13 63 (26.47%) Web Development
14 54 (22.69%) SEO
15 53 (22.27%) E-Commerce
16 52 (21.85%) jQuery
17 50 (21.01%) Python
18 49 (20.59%) Java
19 48 (20.17%) SQL Server
19 48 (20.17%) Big Data
20 47 (19.75%) Open Source
20 47 (19.75%) MVC
21 45 (18.91%) Ajax
21 45 (18.91%) Machine Learning
22 44 (18.49%) Degree
22 44 (18.49%) OO

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (8.40%) IIS
2 16 (6.72%) Apache Spark
3 10 (4.20%) CMS
3 10 (4.20%) Umbraco
4 9 (3.78%) Drupal
5 8 (3.36%) Sitecore CMS
5 8 (3.36%) Sitefinity
6 3 (1.26%) WordPress
7 1 (0.42%) Apache
7 1 (0.42%) SharePoint
7 1 (0.42%) Tomcat
Applications
1 20 (8.40%) FileZilla
2 12 (5.04%) Microsoft Excel
3 7 (2.94%) Microsoft Office
4 4 (1.68%) Microsoft PowerPoint
5 2 (0.84%) Adobe Creative Suite
5 2 (0.84%) Adobe Illustrator
5 2 (0.84%) Photoshop
Business Applications
1 7 (2.94%) Payment Gateway
2 5 (2.10%) Magento
3 1 (0.42%) WebTrends
Cloud Services
1 33 (13.87%) Amazon AWS
1 33 (13.87%) Google Cloud Platform
1 33 (13.87%) Microsoft Azure
2 25 (10.50%) Google Analytics
3 8 (3.36%) AdWords
4 7 (2.94%) Sage Pay
5 2 (0.84%) Adobe Analytics
5 2 (0.84%) Google Tag Manager
6 1 (0.42%) Adobe Creative Cloud
6 1 (0.42%) MailChimp
6 1 (0.42%) Office 365
6 1 (0.42%) Responsys
6 1 (0.42%) Silverpop
Communications & Networking
1 20 (8.40%) FTP
1 20 (8.40%) SMTP
2 2 (0.84%) Internet
3 1 (0.42%) SMS
Database & Business Intelligence
1 48 (20.17%) Big Data
1 48 (20.17%) SQL Server
2 35 (14.71%) Hadoop
2 35 (14.71%) Relational Database
3 17 (7.14%) PostgreSQL
4 12 (5.04%) MySQL
5 7 (2.94%) Apache Accumulo
5 7 (2.94%) CouchDB
5 7 (2.94%) MongoDB
6 6 (2.52%) Crystal Reports
6 6 (2.52%) SQL Server Analysis Services
6 6 (2.52%) SQL Server Integration Services
6 6 (2.52%) SQL Server Reporting Services
7 2 (0.84%) Data Mining
8 1 (0.42%) BigQuery
8 1 (0.42%) Electronic Patient Records
8 1 (0.42%) HDInsight
8 1 (0.42%) Power BI
8 1 (0.42%) SQL Server 2008
8 1 (0.42%) SQL Server 2014
Development Applications
1 15 (6.30%) Git (software)
2 12 (5.04%) JIRA
2 12 (5.04%) TeamCity
3 10 (4.20%) Jenkins
4 9 (3.78%) Cucumber
5 8 (3.36%) Eclipse
6 7 (2.94%) JUnit
6 7 (2.94%) Maven
7 6 (2.52%) Atlassian Bamboo
7 6 (2.52%) Bitbucket
7 6 (2.52%) EasyMock
7 6 (2.52%) Grunt
7 6 (2.52%) gulp
8 5 (2.10%) GitLab
8 5 (2.10%) Jasmine
8 5 (2.10%) Karma Test Runner
8 5 (2.10%) QUnit
9 2 (0.84%) PyCharm
10 1 (0.42%) PhpStorm
10 1 (0.42%) SQL Server Management Studio (SSMS)
General
1 238 (100.00%) Marketing
2 146 (61.34%) Finance
3 141 (59.24%) Electronics
4 139 (58.40%) Manufacturing
4 139 (58.40%) Telecoms
5 27 (11.34%) Retail
6 9 (3.78%) Advertising
7 1 (0.42%) Automotive
7 1 (0.42%) Banking
7 1 (0.42%) Corporate Banking
7 1 (0.42%) Games
7 1 (0.42%) Legal
Job Titles
1 102 (42.86%) Developer
2 35 (14.71%) .NET Developer
3 33 (13.87%) Analyst
4 29 (12.18%) C# Developer
5 27 (11.34%) C# .NET Developer
6 26 (10.92%) ASP.NET Developer
6 26 (10.92%) C# ASP.NET Developer
6 26 (10.92%) Web Developer
7 23 (9.66%) Business Analyst
8 21 (8.82%) Front End Developer (Client-Side Developer)
9 18 (7.56%) Product Analyst
9 18 (7.56%) Product Manager
10 16 (6.72%) Architect
10 16 (6.72%) Business Manager
10 16 (6.72%) Cloud Architect
10 16 (6.72%) DevOps Engineer
10 16 (6.72%) Front End Web Developer (Client-Side Developer)
10 16 (6.72%) Product Business Analyst
11 15 (6.30%) JavaScript Developer
12 14 (5.88%) Agile Business Analyst
Libraries, Frameworks & Software Standards
1 75 (31.51%) HTML
2 74 (31.09%) CSS
3 72 (30.25%) .NET
4 52 (21.85%) jQuery
5 45 (18.91%) Ajax
6 31 (13.03%) ASP.NET Web API
7 27 (11.34%) ASP.NET
7 27 (11.34%) ASP.NET MVC
8 24 (10.08%) HTML5
9 22 (9.24%) JSON
10 20 (8.40%) Regular Expression
11 16 (6.72%) MSMQ
11 16 (6.72%) RabbitMQ
12 14 (5.88%) Spring
13 11 (4.62%) AngularJS
13 11 (4.62%) Laravel
14 10 (4.20%) CakePHP
14 10 (4.20%) Symfony
15 8 (3.36%) Akka
15 8 (3.36%) CSS3
Miscellaneous
1 30 (12.61%) Public Cloud
2 29 (12.18%) Analytical Skills
3 27 (11.34%) N-Tier
4 25 (10.50%) User Experience
5 20 (8.40%) Social Media
6 6 (2.52%) Fintech
7 5 (2.10%) Algorithms
7 5 (2.10%) Chip and PIN
7 5 (2.10%) Digital Media
7 5 (2.10%) EPoS
7 5 (2.10%) Mobile App
8 4 (1.68%) Graphic Design
8 4 (1.68%) Tandem
9 3 (1.26%) iPad
10 2 (0.84%) Animation
10 2 (0.84%) Blog
10 2 (0.84%) Linux Command Line
10 2 (0.84%) Photography
11 1 (0.42%) Computer Science
11 1 (0.42%) Social Network
Operating Systems
1 37 (15.55%) Windows
2 31 (13.03%) Unix
3 24 (10.08%) Linux
4 8 (3.36%) Android
4 8 (3.36%) Apple iOS
5 3 (1.26%) CentOS
6 2 (0.84%) Debian
6 2 (0.84%) Windows Server
7 1 (0.42%) Windows 10
7 1 (0.42%) Windows 7
7 1 (0.42%) Windows 8
7 1 (0.42%) Windows Server 2012
Processes & Methodologies
1 141 (59.24%) Business Intelligence
2 140 (58.82%) Programme Management
3 83 (34.87%) Agile Software Development
4 75 (31.51%) Analytics
5 63 (26.47%) Web Development
6 54 (22.69%) SEO
7 53 (22.27%) E-Commerce
8 47 (19.75%) MVC
8 47 (19.75%) Open Source
9 45 (18.91%) Machine Learning
10 44 (18.49%) OO
11 41 (17.23%) DevOps
12 34 (14.29%) Pay per click
12 34 (14.29%) Test Automation
13 27 (11.34%) Continuous Delivery
14 26 (10.92%) SOA
15 24 (10.08%) Software Engineering
15 24 (10.08%) TDD
16 23 (9.66%) Customer Insight
17 22 (9.24%) Front End Development
Programming Languages
1 115 (48.32%) SQL
2 87 (36.55%) JavaScript
3 50 (21.01%) Python
4 49 (20.59%) Java
5 41 (17.23%) C#
6 38 (15.97%) Shell Script
7 34 (14.29%) PHP
8 30 (12.61%) C++
8 30 (12.61%) Go
9 26 (10.92%) T-SQL
10 20 (8.40%) VBScript
11 8 (3.36%) Ruby
11 8 (3.36%) VB
12 7 (2.94%) Clojure
13 6 (2.52%) PL/SQL
13 6 (2.52%) VBA
14 5 (2.10%) TypeScript
14 5 (2.10%) VB.NET
15 4 (1.68%) MATLAB
15 4 (1.68%) R
Qualifications
1 44 (18.49%) Degree
2 6 (2.52%) Security Cleared
3 5 (2.10%) Master's Degree
4 4 (1.68%) PhD
Quality Assurance & Compliance
1 6 (2.52%) QA
System Software
1 16 (6.72%) Docker
2 1 (0.42%) Active Directory
2 1 (0.42%) Virtual Machines
Systems Management
1 34 (14.29%) Ansible
2 29 (12.18%) Opscode Chef
2 29 (12.18%) Puppet
3 16 (6.72%) Mesos
4 7 (2.94%) Kubernetes
5 3 (1.26%) Marathon
5 3 (1.26%) rkt
6 1 (0.42%) Plesk
Vendors
1 139 (58.40%) SAP
2 65 (27.31%) Google
3 20 (8.40%) PayPal
4 15 (6.30%) Microsoft
5 12 (5.04%) Twitter
6 9 (3.78%) Facebook
7 8 (3.36%) Sitecore
8 6 (2.52%) Adobe
8 6 (2.52%) CyberSource
9 4 (1.68%) comScore
9 4 (1.68%) DoubleClick
9 4 (1.68%) Hitwise
10 3 (1.26%) Zend
11 2 (0.84%) Atlassian
12 1 (0.42%) Hootsuite
12 1 (0.42%) Salesforce Marketing Cloud