Period
to 19 July 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 224 155 219
Rank change year-on-year -69 +64 -46
Permanent jobs citing Digital Marketing 138 268 133
As % of all permanent IT jobs advertised in the North West 1.11% 2.04% 1.15%
As % of the Processes & Methodologies category 1.22% 2.24% 1.28%
Number of salaries quoted 130 240 118
North West median annual salary £42,500 £42,500 £35,000
Median salary % change year-on-year - +21.43% +16.67%
10th Percentile £27,500 £24,675 £21,250
90th Percentile £81,250 £69,500 £59,000
England median annual salary £45,000 £45,000 £45,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11,343 11,961 10,398
As % of all permanent IT jobs advertised in the North West 91.20% 91.16% 89.71%
Number of salaries quoted 9,147 9,735 8,672
North West median annual salary £44,471 £41,500 £40,000
Median salary % change year-on-year +7.16% +3.75% -
10th Percentile £26,250 £26,250 £24,750
90th Percentile £66,250 £63,750 £62,500
England median annual salary £50,000 £50,000 £50,000

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 19 July 2018.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -49 112 £47,500 +3.26% 30
Cheshire -20 11 £27,500 -31.25% 10
Lancashire -13 5 £35,000 +12.00% 4
Merseyside +9 3 £31,750 +5.83% 5
Cumbria - 3 £25,000 - 1
Digital Marketing
England

For the 6 months to 19 July 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Digital Marketing.

1 138 (100.00%) Marketing
2 72 (52.17%) Agile Software Development
3 71 (51.45%) Finance
4 69 (50.00%) Analytical Skills
5 65 (47.10%) Business Intelligence
6 64 (46.38%) Manufacturing
7 63 (45.65%) Electronics
7 63 (45.65%) Telecoms
7 63 (45.65%) Programme Management
7 63 (45.65%) SAP
8 56 (40.58%) JavaScript
9 45 (32.61%) Retail
9 45 (32.61%) Kubernetes
10 44 (31.88%) Software Engineering
10 44 (31.88%) Continuous Integration
11 41 (29.71%) Google
11 41 (29.71%) HTML
11 41 (29.71%) Analytics
12 38 (27.54%) Docker
12 38 (27.54%) C#
12 38 (27.54%) Python
13 36 (26.09%) .NET
14 33 (23.91%) SQL
15 31 (22.46%) Test Automation
15 31 (22.46%) Big Data
16 29 (21.01%) Java
17 28 (20.29%) DevOps
17 28 (20.29%) AngularJS
17 28 (20.29%) Problem-Solving
18 27 (19.57%) CSS

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (13.77%) Apache Spark
2 14 (10.14%) CMS
3 9 (6.52%) IIS
4 8 (5.80%) WordPress
5 4 (2.90%) Apache Solr
5 4 (2.90%) Sitefinity
6 2 (1.45%) Content Management Server
6 2 (1.45%) DNN
6 2 (1.45%) EPiServer
6 2 (1.45%) Sitecore CMS
6 2 (1.45%) Umbraco
7 1 (0.72%) IBM Domino
Applications
1 5 (3.62%) Photoshop
2 3 (2.17%) InDesign
2 3 (2.17%) Microsoft Excel
2 3 (2.17%) Microsoft Office
3 1 (0.72%) Adobe Illustrator
Business Applications
1 4 (2.90%) Magento
2 3 (2.17%) Epicor Tropos
3 1 (0.72%) Dynamics CRM
Cloud Services
1 25 (18.12%) Google Cloud Platform
2 22 (15.94%) SaaS
3 20 (14.49%) Microsoft Azure
4 17 (12.32%) Amazon AWS
5 12 (8.70%) Google Analytics
6 6 (4.35%) Google Tag Manager
7 4 (2.90%) AdWords
7 4 (2.90%) AWS CloudFormation
8 2 (1.45%) Adobe Analytics
9 1 (0.72%) GitHub
9 1 (0.72%) IaaS
9 1 (0.72%) PaaS
Communications & Networking
1 5 (3.62%) Internet
Database & Business Intelligence
1 31 (22.46%) Big Data
2 24 (17.39%) Hadoop
3 12 (8.70%) SQL Server
4 7 (5.07%) Data Warehouse
4 7 (5.07%) Relational Database
5 6 (4.35%) Couchbase
6 5 (3.62%) SQL Server 2016
7 4 (2.90%) Apache Cassandra
8 3 (2.17%) PostgreSQL
9 2 (1.45%) Mixpanel
9 2 (1.45%) MySQL
9 2 (1.45%) NoSQL
10 1 (0.72%) Crystal Reports
Development Applications
1 14 (10.14%) TeamCity
2 13 (9.42%) Git (software)
3 12 (8.70%) JIRA
4 10 (7.25%) Selenium
5 8 (5.80%) SpecFlow
6 7 (5.07%) gulp
6 7 (5.07%) Jenkins
7 6 (4.35%) Cucumber
8 5 (3.62%) Atlassian Bamboo
8 5 (3.62%) Hudson
8 5 (3.62%) Vagrant
9 4 (2.90%) Subversion
9 4 (2.90%) Visual Studio
10 3 (2.17%) webpack
11 2 (1.45%) GitLab
11 2 (1.45%) LoadRunner
11 2 (1.45%) Redmine
11 2 (1.45%) Serilog
11 2 (1.45%) Team Foundation Server
11 2 (1.45%) WATIR
General
1 138 (100.00%) Marketing
2 71 (51.45%) Finance
3 64 (46.38%) Manufacturing
4 63 (45.65%) Electronics
4 63 (45.65%) Telecoms
5 45 (32.61%) Retail
6 5 (3.62%) Advertising
7 4 (2.90%) Brand Awareness
8 2 (1.45%) Games
9 1 (0.72%) Legal
Job Titles
1 31 (22.46%) Developer
2 27 (19.57%) Analyst
3 16 (11.59%) Engineering Manager
3 16 (11.59%) Software Engineering Manager
4 12 (8.70%) .NET Developer
5 11 (7.97%) C# .NET Developer
5 11 (7.97%) C# Developer
5 11 (7.97%) Software Manager
5 11 (7.97%) Test Analyst
6 9 (6.52%) Web Analyst
7 8 (5.80%) PHP Developer
7 8 (5.80%) Product Manager
8 7 (5.07%) Digital Developer
8 7 (5.07%) Project Manager
8 7 (5.07%) Software Engineer
9 6 (4.35%) Digital Executive
9 6 (4.35%) Junior
9 6 (4.35%) Marketing Executive
9 6 (4.35%) Software Product Manager
9 6 (4.35%) Web Developer
Libraries, Frameworks & Software Standards
1 41 (29.71%) HTML
2 36 (26.09%) .NET
3 28 (20.29%) AngularJS
4 27 (19.57%) CSS
5 23 (16.67%) React
6 20 (14.49%) ASP.NET
7 18 (13.04%) jQuery
8 14 (10.14%) Ajax
8 14 (10.14%) HTML5
9 11 (7.97%) ASP.NET MVC
9 11 (7.97%) ASP.NET Web API
10 8 (5.80%) .NET Core
10 8 (5.80%) .NET Framework
10 8 (5.80%) CSS3
10 8 (5.80%) Entity Framework
10 8 (5.80%) REST
10 8 (5.80%) SignalR
10 8 (5.80%) Twitter Bootstrap
11 6 (4.35%) LINQ
11 6 (4.35%) RESTful
Miscellaneous
1 69 (50.00%) Analytical Skills
2 14 (10.14%) Social Media
3 12 (8.70%) Blog
3 12 (8.70%) User Experience
4 9 (6.52%) Greenfield Project
5 8 (5.80%) Enterprise Software
5 8 (5.80%) Virtual Team
6 5 (3.62%) Mobile App
7 4 (2.90%) Cloud Native
7 4 (2.90%) Computer Science
7 4 (2.90%) Management Information System
8 2 (1.45%) Graphic Design
8 2 (1.45%) Public Cloud
9 1 (0.72%) Analytical Mindset
9 1 (0.72%) Animation
9 1 (0.72%) Driving Licence
9 1 (0.72%) Life Science
9 1 (0.72%) N-Tier
9 1 (0.72%) Photography
9 1 (0.72%) Self-Motivation
Operating Systems
1 19 (13.77%) Linux
2 8 (5.80%) Windows
3 4 (2.90%) CentOS
3 4 (2.90%) Debian
4 2 (1.45%) Unix
Processes & Methodologies
1 72 (52.17%) Agile Software Development
2 65 (47.10%) Business Intelligence
3 63 (45.65%) Programme Management
4 44 (31.88%) Continuous Integration
4 44 (31.88%) Software Engineering
5 41 (29.71%) Analytics
6 31 (22.46%) Test Automation
7 28 (20.29%) DevOps
7 28 (20.29%) Problem-Solving
8 24 (17.39%) Open Source
9 21 (15.22%) BDD
9 21 (15.22%) Machine Learning
10 20 (14.49%) Kanban
10 20 (14.49%) TDD
11 18 (13.04%) E-Commerce
11 18 (13.04%) MVC
11 18 (13.04%) Scrum
11 18 (13.04%) Web Development
12 15 (10.87%) Commercial Awareness
12 15 (10.87%) Deployment Automation
Programming Languages
1 56 (40.58%) JavaScript
2 38 (27.54%) C#
2 38 (27.54%) Python
3 33 (23.91%) SQL
4 29 (21.01%) Java
5 21 (15.22%) Go
6 14 (10.14%) C++
6 14 (10.14%) Ruby
7 8 (5.80%) PHP
7 8 (5.80%) T-SQL
8 7 (5.07%) C
9 3 (2.17%) Bash Shell
9 3 (2.17%) Perl
10 2 (1.45%) MATLAB
10 2 (1.45%) PowerShell
10 2 (1.45%) R
10 2 (1.45%) Shell Script
Qualifications
1 4 (2.90%) Degree
2 2 (1.45%) PhD
Quality Assurance & Compliance
1 15 (10.87%) QA
2 13 (9.42%) GCP
3 1 (0.72%) GDPR
3 1 (0.72%) SLA
System Software
1 38 (27.54%) Docker
2 2 (1.45%) Active Directory
Systems Management
1 45 (32.61%) Kubernetes
2 24 (17.39%) Ansible
3 10 (7.25%) Terraform
4 7 (5.07%) Puppet
5 6 (4.35%) Packer
6 5 (3.62%) Consul
6 5 (3.62%) Docker Swarm
6 5 (3.62%) Nagios
7 3 (2.17%) Opscode Chef
7 3 (2.17%) Systems Management Server (SMS)
8 2 (1.45%) Istio
8 2 (1.45%) Marathon
8 2 (1.45%) Mesos
8 2 (1.45%) rkt
9 1 (0.72%) Grafana
9 1 (0.72%) Kibana
Vendors
1 63 (45.65%) SAP
2 41 (29.71%) Google
3 13 (9.42%) Adobe
4 6 (4.35%) Microsoft
4 6 (4.35%) New Relic
5 5 (3.62%) Twitter
6 4 (2.90%) Zend
7 3 (2.17%) Epicor
8 2 (1.45%) Crazy Egg
8 2 (1.45%) Hotjar
8 2 (1.45%) hybris
8 2 (1.45%) Sitecore
8 2 (1.45%) Tealium
9 1 (0.72%) Capita
9 1 (0.72%) Facebook
9 1 (0.72%) HubSpot
9 1 (0.72%) Marketo
9 1 (0.72%) Salesforce.com