Period
to 26 September 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 26 September 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > North West
6 months to
26 Sep 2017
Same period 2016 Same period 2015
Rank 154 210 185
Rank change year-on-year +56 -25 -1
Permanent jobs citing Digital Marketing 267 151 191
As % of all permanent IT jobs advertised in the North West 2.03% 1.27% 1.46%
As % of the Processes & Methodologies category 2.26% 1.43% 1.63%
Number of salaries quoted 223 131 137
North West median annual salary £42,500 £35,000 £29,000
Median salary % change year-on-year +21.43% +20.69% -9.38%
10th Percentile £27,500 £23,000 £20,300
90th Percentile £69,500 £57,500 £47,500
England median annual salary £47,500 £45,000 £41,000
% change year-on-year +5.56% +9.76% -3.53%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11801 10572 11705
As % of all permanent IT jobs advertised in the North West 89.75% 88.81% 89.60%
Number of salaries quoted 9406 8866 9614
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +5.26%
10th Percentile £26,250 £25,750 £25,000
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 26 September 2017.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 26 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +50 228 £46,000 +31.43% 8
Lancashire -2 16 £32,500 - 2
Cheshire -31 13 £38,750 +7.64% 1
Merseyside +11 10 £29,500 +22.92% 1
Digital Marketing
England

For the 6 months to 26 September 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Digital Marketing.

1 267 (100.00%) Marketing
2 184 (68.91%) Finance
3 180 (67.42%) Electronics
4 179 (67.04%) Programme Management
4 179 (67.04%) Business Intelligence
5 178 (66.67%) SAP
5 178 (66.67%) Telecoms
5 178 (66.67%) Manufacturing
6 142 (53.18%) SQL
7 101 (37.83%) HTML
8 100 (37.45%) JavaScript
9 96 (35.96%) CSS
10 90 (33.71%) .NET
11 86 (32.21%) Agile Software Development
12 79 (29.59%) Python
13 77 (28.84%) Web Development
14 73 (27.34%) Java
15 71 (26.59%) Big Data
16 69 (25.84%) jQuery
17 67 (25.09%) Open Source
18 66 (24.72%) E-Commerce
19 61 (22.85%) Machine Learning
20 58 (21.72%) SQL Server
21 55 (20.60%) Google
21 55 (20.60%) Analytics
21 55 (20.60%) DevOps
22 54 (20.22%) Degree
23 53 (19.85%) PHP
24 52 (19.48%) OO
25 50 (18.73%) MVC

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (12.73%) Apache Spark
2 32 (11.99%) IIS
3 17 (6.37%) CMS
4 14 (5.24%) Umbraco
5 12 (4.49%) Drupal
6 10 (3.75%) Sitecore CMS
6 10 (3.75%) Sitefinity
7 5 (1.87%) Apache
7 5 (1.87%) WordPress
8 4 (1.50%) Confluence
9 2 (0.75%) Apache Airflow
10 1 (0.37%) SharePoint
10 1 (0.37%) Tomcat
Applications
1 32 (11.99%) FileZilla
2 10 (3.75%) Microsoft Excel
3 5 (1.87%) Microsoft Office
4 2 (0.75%) Adobe Illustrator
4 2 (0.75%) Microsoft PowerPoint
4 2 (0.75%) Photoshop
5 1 (0.37%) Adobe Creative Suite
Business Applications
1 7 (2.62%) Payment Gateway
2 4 (1.50%) Magento
3 1 (0.37%) WebTrends
Cloud Services
1 45 (16.85%) Amazon AWS
2 43 (16.10%) Microsoft Azure
3 41 (15.36%) Google Cloud Platform
4 13 (4.87%) Google Analytics
5 7 (2.62%) Sage Pay
6 5 (1.87%) AdWords
7 1 (0.37%) Adobe Analytics
7 1 (0.37%) AWS CloudFormation
7 1 (0.37%) MailChimp
7 1 (0.37%) Office 365
7 1 (0.37%) Responsys
7 1 (0.37%) Silverpop
Communications & Networking
1 36 (13.48%) FTP
2 32 (11.99%) SMTP
3 2 (0.75%) HTTP
4 1 (0.37%) SMS
Database & Business Intelligence
1 71 (26.59%) Big Data
2 58 (21.72%) SQL Server
3 49 (18.35%) Hadoop
4 47 (17.60%) Relational Database
5 15 (5.62%) MySQL
5 15 (5.62%) PostgreSQL
6 7 (2.62%) Apache Accumulo
6 7 (2.62%) CouchDB
6 7 (2.62%) MongoDB
7 5 (1.87%) Crystal Reports
7 5 (1.87%) SQL Server Analysis Services
7 5 (1.87%) SQL Server Integration Services
7 5 (1.87%) SQL Server Reporting Services
8 4 (1.50%) SQL Server 2008
8 4 (1.50%) SQL Server 2012
8 4 (1.50%) SQL Server 2014
9 2 (0.75%) Data Mining
9 2 (0.75%) NoSQL
Development Applications
1 21 (7.87%) JIRA
2 19 (7.12%) Jenkins
3 18 (6.74%) TeamCity
4 15 (5.62%) Git (software)
5 14 (5.24%) Atlassian Bamboo
6 11 (4.12%) JUnit
7 10 (3.75%) Bitbucket
7 10 (3.75%) Cucumber
7 10 (3.75%) EasyMock
8 8 (3.00%) Eclipse
8 8 (3.00%) GitLab
9 7 (2.62%) Maven
9 7 (2.62%) PyCharm
10 6 (2.25%) Grunt
11 5 (1.87%) gulp
11 5 (1.87%) Jasmine
11 5 (1.87%) Karma Test Runner
11 5 (1.87%) QUnit
12 4 (1.50%) MSTest
12 4 (1.50%) Octopus Deploy
General
1 267 (100.00%) Marketing
2 184 (68.91%) Finance
3 180 (67.42%) Electronics
4 178 (66.67%) Manufacturing
4 178 (66.67%) Telecoms
5 31 (11.61%) Retail
6 3 (1.12%) Advertising
7 1 (0.37%) Banking
7 1 (0.37%) Corporate Banking
7 1 (0.37%) Games
7 1 (0.37%) Legal
Job Titles
1 119 (44.57%) Developer
2 40 (14.98%) Web Developer
3 38 (14.23%) .NET Developer
4 33 (12.36%) Front End Developer (Client-Side Developer)
5 28 (10.49%) ASP.NET Developer
5 28 (10.49%) C# Developer
5 28 (10.49%) Front End Web Developer (Client-Side Developer)
6 27 (10.11%) JavaScript Developer
7 26 (9.74%) Analyst
7 26 (9.74%) C# .NET Developer
7 26 (9.74%) C# ASP.NET Developer
8 23 (8.61%) Architect
8 23 (8.61%) Cloud Architect
9 22 (8.24%) DevOps Architect
9 22 (8.24%) DevOps Engineer
9 22 (8.24%) Lead DevOps
10 19 (7.12%) Business Analyst
11 18 (6.74%) Software Engineer
12 17 (6.37%) Product Manager
13 16 (5.99%) Product Analyst
Libraries, Frameworks & Software Standards
1 101 (37.83%) HTML
2 96 (35.96%) CSS
3 90 (33.71%) .NET
4 69 (25.84%) jQuery
5 47 (17.60%) Ajax
6 37 (13.86%) JSON
7 32 (11.99%) ASP.NET
7 32 (11.99%) ASP.NET Web API
7 32 (11.99%) Regular Expression
8 28 (10.49%) ASP.NET MVC
9 27 (10.11%) HTML5
10 23 (8.61%) MSMQ
10 23 (8.61%) RabbitMQ
11 18 (6.74%) Spring
12 13 (4.87%) Laravel
13 12 (4.49%) AngularJS
13 12 (4.49%) Java EE
13 12 (4.49%) REST
13 12 (4.49%) Symfony
14 11 (4.12%) CakePHP
Miscellaneous
1 37 (13.86%) Public Cloud
2 33 (12.36%) Analytical Skills
3 29 (10.86%) N-Tier
4 19 (7.12%) User Experience
5 9 (3.37%) Algorithms
6 8 (3.00%) Linux Command Line
6 8 (3.00%) Social Media
7 6 (2.25%) Fintech
7 6 (2.25%) Mobile App
8 5 (1.87%) Chip and PIN
8 5 (1.87%) EPoS
8 5 (1.87%) iPad
9 4 (1.50%) Social Network
9 4 (1.50%) W3C
9 4 (1.50%) Wiki
10 2 (0.75%) Digital Media
11 1 (0.37%) Computer Science
11 1 (0.37%) Graphic Design
Operating Systems
1 49 (18.35%) Windows
2 38 (14.23%) Unix
3 34 (12.73%) Linux
4 10 (3.75%) Android
4 10 (3.75%) Apple iOS
5 5 (1.87%) CentOS
6 4 (1.50%) Red Hat Enterprise Linux
7 2 (0.75%) Windows Server
8 1 (0.37%) Windows 10
8 1 (0.37%) Windows 7
8 1 (0.37%) Windows 8
8 1 (0.37%) Windows Server 2012
Processes & Methodologies
1 179 (67.04%) Business Intelligence
1 179 (67.04%) Programme Management
2 86 (32.21%) Agile Software Development
3 77 (28.84%) Web Development
4 67 (25.09%) Open Source
5 66 (24.72%) E-Commerce
6 61 (22.85%) Machine Learning
7 55 (20.60%) Analytics
7 55 (20.60%) DevOps
8 52 (19.48%) OO
9 50 (18.73%) MVC
10 49 (18.35%) SEO
11 41 (15.36%) Test Automation
12 35 (13.11%) Continuous Delivery
13 34 (12.73%) Front End Development
13 34 (12.73%) TDD
14 27 (10.11%) SOA
14 27 (10.11%) Software Engineering
15 26 (9.74%) Scrum
16 25 (9.36%) Unit Testing
Programming Languages
1 142 (53.18%) SQL
2 100 (37.45%) JavaScript
3 79 (29.59%) Python
4 73 (27.34%) Java
5 53 (19.85%) PHP
6 49 (18.35%) C++
7 46 (17.23%) C#
8 45 (16.85%) Shell Script
9 38 (14.23%) Go
10 37 (13.86%) T-SQL
11 32 (11.99%) VBScript
12 12 (4.49%) VB
13 10 (3.75%) Ruby
14 9 (3.37%) MATLAB
14 9 (3.37%) R
15 8 (3.00%) C
16 7 (2.62%) Clojure
16 7 (2.62%) TypeScript
17 6 (2.25%) PL/SQL
17 6 (2.25%) VBA
Qualifications
1 54 (20.22%) Degree
2 13 (4.87%) Security Cleared
3 9 (3.37%) PhD
4 5 (1.87%) Master's Degree
5 3 (1.12%) ISEB
5 3 (1.12%) ISTQB
Quality Assurance & Compliance
1 9 (3.37%) QA
System Software
1 26 (9.74%) Docker
2 1 (0.37%) Active Directory
2 1 (0.37%) etcd
2 1 (0.37%) flannel
2 1 (0.37%) Virtual Machines
Systems Management
1 45 (16.85%) Ansible
2 44 (16.48%) Opscode Chef
2 44 (16.48%) Puppet
3 23 (8.61%) Mesos
4 12 (4.49%) Kubernetes
5 1 (0.37%) Consul
5 1 (0.37%) Marathon
5 1 (0.37%) rkt
5 1 (0.37%) Salt
5 1 (0.37%) Sysdig
5 1 (0.37%) Terraform
Vendors
1 178 (66.67%) SAP
2 55 (20.60%) Google
3 32 (11.99%) PayPal
4 14 (5.24%) Microsoft
5 11 (4.12%) Facebook
6 10 (3.75%) Sitecore
6 10 (3.75%) Twitter
7 7 (2.62%) Atlassian
8 6 (2.25%) CyberSource
9 4 (1.50%) Adobe
9 4 (1.50%) Red Hat
10 2 (0.75%) comScore
10 2 (0.75%) DoubleClick
10 2 (0.75%) Hitwise
11 1 (0.37%) Hootsuite
11 1 (0.37%) Salesforce Marketing Cloud
11 1 (0.37%) Zend