Period
to 28 February 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 28 February 2020 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
28 Feb 2020
Same period 2019 Same period 2018
Rank 234 288 288
Rank change year-on-year +54 0 -26
Permanent jobs citing Social Media 62 43 57
As % of all permanent IT jobs advertised in the City of London 0.69% 0.41% 0.53%
As % of the Miscellaneous category 1.68% 1.00% 1.27%
Number of salaries quoted 55 39 53
City of London median annual salary £42,500 £55,000 £57,500
Median salary % change year-on-year -22.73% -4.35% +4.55%
10th Percentile £27,500 £25,200 £22,250
90th Percentile £80,750 £92,500 £82,500
Central London median annual salary £42,500 £45,000 £55,000
% change year-on-year -5.56% -18.18% +37.50%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 3,698 4,286 4,474
As % of all permanent IT jobs advertised in the City of London 41.03% 41.14% 41.73%
Number of salaries quoted 3,165 3,799 3,944
City of London median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +8.50%
10th Percentile £39,234 £40,000 £37,500
90th Percentile £107,000 £96,250 £97,500
Central London median annual salary £70,000 £65,000 £60,000
% change year-on-year +7.69% +8.33% +4.35%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

The salary distribution of IT jobs citing Social Media in the City of London over the 6 months to 28 February 2020.

Salary histogram for Social Media in the City of London

For the 6 months to 28 February 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Social Media.

1 31 (50.00%) Marketing
2 19 (30.65%) Digital Marketing
3 15 (24.19%) Agile Software Development
3 15 (24.19%) Google
4 14 (22.58%) Degree
4 14 (22.58%) Finance
5 13 (20.97%) JavaScript
6 12 (19.35%) E-Commerce
6 12 (19.35%) AWS
7 11 (17.74%) Retail
7 11 (17.74%) Adobe
7 11 (17.74%) Analytics
7 11 (17.74%) Mobile App
7 11 (17.74%) GraphQL
8 10 (16.13%) Apple iOS
8 10 (16.13%) React
8 10 (16.13%) Content Management
9 9 (14.52%) HTML
9 9 (14.52%) CSS
9 9 (14.52%) Workflow
9 9 (14.52%) React Native
9 9 (14.52%) Node.js
10 8 (12.90%) Microservices
10 8 (12.90%) SEO
10 8 (12.90%) Software Engineering
10 8 (12.90%) Android
11 7 (11.29%) Git (software)
11 7 (11.29%) Azure
11 7 (11.29%) Advertising
11 7 (11.29%) OO

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.68%) Headless CMS
2 4 (6.45%) CMS
3 2 (3.23%) Adobe Experience Manager
3 2 (3.23%) Apache
3 2 (3.23%) Apache Spark
4 1 (1.61%) Oracle SOA Suite
Applications
1 6 (9.68%) Photoshop
2 5 (8.06%) Adobe Creative Suite
3 4 (6.45%) Adobe After Effects
3 4 (6.45%) Adobe Illustrator
4 3 (4.84%) InDesign
4 3 (4.84%) Sketch
5 2 (3.23%) Adobe XD
5 2 (3.23%) Fireworks
6 1 (1.61%) Adobe Premiere
6 1 (1.61%) InVision
6 1 (1.61%) OmniGraffle
Business Applications
1 2 (3.23%) Shopify
Cloud Services
1 12 (19.35%) AWS
2 7 (11.29%) AWS Lambda
2 7 (11.29%) Azure
2 7 (11.29%) GCP
2 7 (11.29%) GitHub
2 7 (11.29%) Serverless
3 6 (9.68%) Azure Functions
3 6 (9.68%) Firebase
4 5 (8.06%) Google Analytics
5 4 (6.45%) Adobe Creative Cloud
6 2 (3.23%) Amazon Kinesis
6 2 (3.23%) Google Play
6 2 (3.23%) Google Tag Manager
6 2 (3.23%) iTunes
7 1 (1.61%) Amazon S3
7 1 (1.61%) Heroku
7 1 (1.61%) SaaS
7 1 (1.61%) Salesforce Sales Cloud
7 1 (1.61%) Salesforce Service Cloud
Database & Business Intelligence
1 3 (4.84%) Big Data
1 3 (4.84%) Hadoop
1 3 (4.84%) PostgreSQL
1 3 (4.84%) Relational Database
2 2 (3.23%) Amazon Athena
2 2 (3.23%) SQL Server
3 1 (1.61%) Oracle Database
Development Applications
1 7 (11.29%) Git (software)
2 2 (3.23%) Dreamweaver
2 2 (3.23%) Xcode
3 1 (1.61%) Jasmine
3 1 (1.61%) JIRA
3 1 (1.61%) Mocha
General
1 31 (50.00%) Marketing
2 14 (22.58%) Finance
3 11 (17.74%) Retail
4 7 (11.29%) Advertising
5 4 (6.45%) Publishing
6 3 (4.84%) Billing
6 3 (4.84%) Brand Awareness
6 3 (4.84%) Pharmaceutical
7 2 (3.23%) Games
8 1 (1.61%) Financial Institution
8 1 (1.61%) Law
Job Titles
1 18 (29.03%) Developer
2 6 (9.68%) Consultant
2 6 (9.68%) Full Stack Developer
2 6 (9.68%) JavaScript Developer
3 5 (8.06%) Designer
4 4 (6.45%) Recruitment Consultant
5 3 (4.84%) Creative Director
5 3 (4.84%) Graphic Designer
5 3 (4.84%) IT Consultant
5 3 (4.84%) Junior
5 3 (4.84%) Junior Designer
5 3 (4.84%) React Developer
6 2 (3.23%) Campaign Manager
6 2 (3.23%) Clojure Developer
6 2 (3.23%) Data Scientist
6 2 (3.23%) Digital Marketing Consultant
6 2 (3.23%) IT Support
6 2 (3.23%) Junior Graphic Designer
6 2 (3.23%) Marketing Consultant
6 2 (3.23%) Marketing Manager
Libraries, Frameworks & Software Standards
1 11 (17.74%) GraphQL
2 10 (16.13%) React
3 9 (14.52%) CSS
3 9 (14.52%) HTML
3 9 (14.52%) Node.js
3 9 (14.52%) React Native
4 7 (11.29%) REST
5 6 (9.68%) AngularJS
5 6 (9.68%) AWS Amplify
5 6 (9.68%) CSS3
5 6 (9.68%) Ember.js
5 6 (9.68%) HTML5
5 6 (9.68%) Serverless Framework
6 4 (6.45%) Web Services
7 3 (4.84%) JDBC
8 2 (3.23%) iOS SDK
9 1 (1.61%) Kafka
9 1 (1.61%) PySpark
9 1 (1.61%) Spring
9 1 (1.61%) XML
Miscellaneous
1 11 (17.74%) Mobile App
2 7 (11.29%) User Experience
3 6 (9.68%) Blog
3 6 (9.68%) Cloud Native
4 5 (8.06%) Analytical Skills
5 4 (6.45%) Photography
6 3 (4.84%) Animation
6 3 (4.84%) Graphic Design
6 3 (4.84%) Management Information System
7 2 (3.23%) Analytical Mindset
7 2 (3.23%) Digital Media
7 2 (3.23%) Social Network
8 1 (1.61%) Algorithms
8 1 (1.61%) Client/Server
8 1 (1.61%) Motion Graphics
Operating Systems
1 10 (16.13%) Apple iOS
2 8 (12.90%) Android
Processes & Methodologies
1 19 (30.65%) Digital Marketing
2 15 (24.19%) Agile Software Development
3 12 (19.35%) E-Commerce
4 11 (17.74%) Analytics
5 10 (16.13%) Content Management
6 9 (14.52%) Workflow
7 8 (12.90%) Microservices
7 8 (12.90%) SEO
7 8 (12.90%) Software Engineering
8 7 (11.29%) OO
9 6 (9.68%) BDD
9 6 (9.68%) Business Development
9 6 (9.68%) Continuous Integration
9 6 (9.68%) CRM
9 6 (9.68%) DevOps
9 6 (9.68%) Open Source
9 6 (9.68%) Progressive Web App
10 5 (8.06%) Continuous Improvement
10 5 (8.06%) Data Visualisation
10 5 (8.06%) Visualisation
Programming Languages
1 13 (20.97%) JavaScript
2 6 (9.68%) Java
2 6 (9.68%) Python
3 4 (6.45%) SQL
4 3 (4.84%) Clojure
4 3 (4.84%) Ruby
5 2 (3.23%) Java 8
5 2 (3.23%) PHP
6 1 (1.61%) Apple Swift
6 1 (1.61%) Kotlin
Qualifications
1 14 (22.58%) Degree
2 1 (1.61%) Computer Science Degree
2 1 (1.61%) Master's Degree
Quality Assurance & Compliance
1 3 (4.84%) SLA
2 2 (3.23%) QA
System Software
1 5 (8.06%) Docker
Systems Management
1 2 (3.23%) Terraform
2 1 (1.61%) Kubernetes
2 1 (1.61%) Opscode Chef
Vendors
1 15 (24.19%) Google
2 11 (17.74%) Adobe
3 4 (6.45%) Salesforce.com
4 3 (4.84%) Oracle
5 2 (3.23%) HubSpot
5 2 (3.23%) Microsoft
5 2 (3.23%) Pardot
6 1 (1.61%) Conga
6 1 (1.61%) DocuSign
6 1 (1.61%) Facebook
6 1 (1.61%) Informatica
6 1 (1.61%) Instagram
6 1 (1.61%) Marketo
6 1 (1.61%) MuleSoft
6 1 (1.61%) Twitter
6 1 (1.61%) Workday