The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
London / City of London
Rank 172 216 177
Rank change year-on-year +44 -39  
Permanent jobs citing Social Media 47 54 143
As % of all permanent IT jobs advertised in the City of London 0.94% 0.77% 1.41%
As % of the Miscellaneous category 1.98% 1.73% 3.32%
Number of salaries quoted 43 43 91
Median salary £55,000 £50,000 £45,000
Median salary % change year-on-year +10.00% +11.11%  
90% offered a salary of more than £32,500 £35,000 £26,500
10% offered a salary of more than £72,500 £79,000 £70,000
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

Generic IT Skills
City of London
Permanent job vacancies with a requirement for generic IT skills 2369 3125 4313
As % of all permanent IT job vacancies advertised in the City of London 47.29% 44.46% 42.64%
Number of salaries quoted 2186 2721 3564
Median salary £62,500 £60,000 £55,000
Median salary % change year-on-year +4.16% +9.09%  
90% offered a salary of more than £35,000 £37,500 £35,000
10% offered a salary of more than £92,500 £82,500 £85,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

The salary distribution of IT jobs citing Social Media in the City of London over the 3 months to 23 March 2017.

Salary histogram for Social Media in the City of London

Social Media
Top 30 Related IT Skills in the City of London

For the 6 months to 23 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Social Media.

1 35 (42.17%) Marketing
2 24 (28.92%) Google
3 22 (26.51%) SEO
4 16 (19.28%) Internet
4 16 (19.28%) Apple iOS
4 16 (19.28%) Analytics
4 16 (19.28%) iOS Development
5 15 (18.07%) Agile Software Development
6 14 (16.87%) JavaScript
7 13 (15.66%) Kanban
8 12 (14.46%) Google Analytics
8 12 (14.46%) Degree
8 12 (14.46%) MySQL
8 12 (14.46%) Scrum
9 11 (13.25%) Pay per click
9 11 (13.25%) Continuous Integration
9 11 (13.25%) Git (software)
9 11 (13.25%) AngularJS
10 10 (12.05%) Android SDK
10 10 (12.05%) Android Development
10 10 (12.05%) iOS SDK
10 10 (12.05%) Open Source
10 10 (12.05%) Internet Marketing
10 10 (12.05%) Android
10 10 (12.05%) Maven
10 10 (12.05%) TDD
10 10 (12.05%) Python
11 9 (10.84%) Finance
11 9 (10.84%) Computer Science
11 9 (10.84%) Digital Marketing

Social Media
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.64%) Apache Solr
2 2 (2.41%) SharePoint
2 2 (2.41%) WordPress
3 1 (1.20%) Confluence
Applications
1 2 (2.41%) Photoshop
2 1 (1.20%) MS Excel
2 1 (1.20%) MS Project
2 1 (1.20%) Spreadsheet
Cloud Services
1 12 (14.46%) Google Analytics
2 7 (8.43%) SaaS
3 4 (4.82%) GitHub
4 3 (3.61%) AdWords
5 2 (2.41%) Amazon AWS
5 2 (2.41%) NUVI
5 2 (2.41%) Office 365
Communications & Networking
1 16 (19.28%) Internet
2 2 (2.41%) VoIP
3 1 (1.20%) DHCP
3 1 (1.20%) DNS
3 1 (1.20%) Ethernet
3 1 (1.20%) Firewall
3 1 (1.20%) TCP/IP
Database & Business Intelligence
1 12 (14.46%) MySQL
2 8 (9.64%) MongoDB
3 3 (3.61%) Big Data
4 2 (2.41%) OLAP
5 1 (1.20%) Blockchain
5 1 (1.20%) Mixpanel
Development Applications
1 11 (13.25%) Git (software)
2 10 (12.05%) Maven
3 2 (2.41%) JIRA
4 1 (1.20%) Cucumber
4 1 (1.20%) Jenkins
General
1 35 (42.17%) Marketing
2 9 (10.84%) Finance
3 5 (6.02%) Banking
3 5 (6.02%) Retail
4 3 (3.61%) Games
4 3 (3.61%) Investment Banking
4 3 (3.61%) Publishing
5 2 (2.41%) Front Office
5 2 (2.41%) Music Industry
5 2 (2.41%) Prime Brokerage
5 2 (2.41%) Retail Banking
5 2 (2.41%) Telecoms
6 1 (1.20%) Financial Institution
6 1 (1.20%) Multimedia
Job Titles
1 24 (28.92%) Developer
2 15 (18.07%) Consultant
3 10 (12.05%) Android Developer
3 10 (12.05%) Sales Consultant
4 9 (10.84%) Senior Developer
4 9 (10.84%) SEO Consultant
5 8 (9.64%) Social Media Engineer
6 6 (7.23%) iOS Developer
6 6 (7.23%) Senior Consultant
6 6 (7.23%) Senior iOS Developer
6 6 (7.23%) Senior Sales Consultant
6 6 (7.23%) Senior SEO Consultant
7 4 (4.82%) Analyst
7 4 (4.82%) Social Media Specialist
8 3 (3.61%) Marketing Manager
8 3 (3.61%) New Business Sales Executive
8 3 (3.61%) Sales Executive
8 3 (3.61%) SEO Executive
9 2 (2.41%) Presales Consultant
9 2 (2.41%) Technical Leader
Libraries, Frameworks & Software Standards
1 11 (13.25%) AngularJS
2 10 (12.05%) Android SDK
2 10 (12.05%) iOS SDK
3 9 (10.84%) React
4 5 (6.02%) RxJava
5 4 (4.82%) HTML
6 3 (3.61%) CSS
6 3 (3.61%) LAMP
7 2 (2.41%) DOM
7 2 (2.41%) EDI
8 1 (1.20%) Angular 2
8 1 (1.20%) CakePHP
8 1 (1.20%) Flash
8 1 (1.20%) Gherkin
8 1 (1.20%) Node.js
Miscellaneous
1 9 (10.84%) Computer Science
2 6 (7.23%) Blog
2 6 (7.23%) User Experience
3 4 (4.82%) Digital Media
4 3 (3.61%) Analytical Skills
4 3 (3.61%) Credit Risk
5 2 (2.41%) Fintech
5 2 (2.41%) Fixed Income
5 2 (2.41%) Social Network
5 2 (2.41%) Video Conferencing
6 1 (1.20%) Animation
6 1 (1.20%) Mobile App
6 1 (1.20%) New Media
6 1 (1.20%) Video on Demand
Operating Systems
1 16 (19.28%) Apple iOS
2 10 (12.05%) Android
3 1 (1.20%) Windows
3 1 (1.20%) Windows 7
Processes & Methodologies
1 22 (26.51%) SEO
2 16 (19.28%) Analytics
2 16 (19.28%) iOS Development
3 15 (18.07%) Agile Software Development
4 13 (15.66%) Kanban
5 12 (14.46%) Scrum
6 11 (13.25%) Continuous Integration
6 11 (13.25%) Pay per click
7 10 (12.05%) Android Development
7 10 (12.05%) Internet Marketing
7 10 (12.05%) Open Source
7 10 (12.05%) TDD
8 9 (10.84%) Digital Marketing
9 7 (8.43%) OOP
10 6 (7.23%) B2C
10 6 (7.23%) Campaign Management
10 6 (7.23%) Lead Generation
11 5 (6.02%) Business Intelligence
11 5 (6.02%) Global Marketing
12 4 (4.82%) B2B
Programming Languages
1 14 (16.87%) JavaScript
2 10 (12.05%) Python
3 7 (8.43%) Java
4 5 (6.02%) SQL
5 3 (3.61%) PHP
6 2 (2.41%) R
6 2 (2.41%) Scala
7 1 (1.20%) Apple Swift
7 1 (1.20%) Objective-C
Qualifications
1 12 (14.46%) Degree
Systems Management
1 8 (9.64%) Opscode Chef
Vendors
1 24 (28.92%) Google
2 7 (8.43%) Twitter
3 3 (3.61%) Facebook
4 2 (2.41%) Crimson Hexagon
4 2 (2.41%) MicroStrategy
5 1 (1.20%) Apple
5 1 (1.20%) DoubleClick
5 1 (1.20%) Microsoft
5 1 (1.20%) Optimizely
5 1 (1.20%) Salesforce.com
5 1 (1.20%) Zend
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ANSON MCCADE
Salary: £50,000 to £80,000
Posted: Yesterday
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Salary: £47,000 to £58,000 + Generous package (30 days paid Holidays)
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Salary: £45,000 - £85,000 per annum
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