Social Media Job Trends in the City of London

Social Media
Central London > City of London

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 18 November 2025, comparing them to the same period in the previous two years.

6 months to
18 Nov 2025
Same period 2024 Same period 2023
Rank 124 146 170
Rank change year-on-year +22 +24 +59
Permanent jobs citing Social Media 8 20 8
As % of all permanent jobs in the City of London 0.47% 0.72% 0.26%
As % of the Miscellaneous category 1.13% 1.75% 0.76%
Number of salaries quoted 4 4 5
10th Percentile £38,125 - £35,250
25th Percentile £40,938 £41,250 £41,250
Median annual salary (50th Percentile) £72,500 £43,750 £42,500
Median % change year-on-year +65.71% +2.94% -33.33%
75th Percentile £116,875 £55,625 £50,000
90th Percentile £147,250 £74,750 £105,500
Central London median annual salary £82,500 £43,750 £42,500
% change year-on-year +88.57% +2.94% -29.17%

All Generic Skills
City of London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the City of London.

Permanent vacancies with a requirement for generic IT skills 707 1,142 1,056
As % of all permanent jobs advertised in the City of London 41.64% 41.21% 34.62%
Number of salaries quoted 562 688 940
10th Percentile £40,000 £45,000 £39,085
25th Percentile £55,000 £55,000 £52,500
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
Median % change year-on-year - - -3.23%
75th Percentile £105,000 £94,063 £97,500
90th Percentile £131,125 £118,750 £122,500
Central London median annual salary £75,000 £75,000 £75,000
% change year-on-year - - -3.23%

Social Media
Job Vacancy Trend in the City of London

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the City of London.

Social Media job vacancy trend in the City of London

Social Media
Salary Trend in the City of London

Salary distribution trend for jobs in the City of London citing Social Media.

Salary distribution trend for jobs in the City of London citing Social Media

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 18 November 2025.

Salary histogram for Social Media in the City of London

Social Media
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (12.50%) Adobe Creative Suite
1 1 (12.50%) Adobe Illustrator
1 1 (12.50%) Adobe XD
1 1 (12.50%) InDesign
1 1 (12.50%) Microsoft Excel
1 1 (12.50%) Photoshop
Cloud Services
1 2 (25.00%) Figma
2 1 (12.50%) AWS
2 1 (12.50%) Canva
2 1 (12.50%) GCP
2 1 (12.50%) Google Ads
2 1 (12.50%) Google Analytics
2 1 (12.50%) Google Sheets
2 1 (12.50%) npm
2 1 (12.50%) SaaS
2 1 (12.50%) Serverless
Communications & Networking
1 2 (25.00%) Broadband
Database & Business Intelligence
1 1 (12.50%) BigQuery
1 1 (12.50%) MySQL
1 1 (12.50%) NoSQL
Development Applications
1 1 (12.50%) CircleCI
1 1 (12.50%) Cypress.io
1 1 (12.50%) Git
1 1 (12.50%) JIRA
1 1 (12.50%) Mocha
1 1 (12.50%) webpack
General
1 5 (62.50%) Social Skills
2 4 (50.00%) Marketing
3 2 (25.00%) Multimedia
4 1 (12.50%) Advertising
4 1 (12.50%) Analytical Skills
4 1 (12.50%) Finance
4 1 (12.50%) Organisational Skills
4 1 (12.50%) Presentation Skills
4 1 (12.50%) Retail
4 1 (12.50%) Telecoms
Job Titles
1 2 (25.00%) Designer
1 2 (25.00%) Senior
2 1 (12.50%) Account Executive
2 1 (12.50%) BigQuery Data Engineer
2 1 (12.50%) Business Development Executive
2 1 (12.50%) Business Development Manager
2 1 (12.50%) Business Manager
2 1 (12.50%) Creative Designer
2 1 (12.50%) Data Engineer
2 1 (12.50%) Full-Stack Developer
2 1 (12.50%) GCP Data Engineer
2 1 (12.50%) GCP Engineer
2 1 (12.50%) PPC Analyst
2 1 (12.50%) Senior Business Development Manager
2 1 (12.50%) Senior Business Manager
2 1 (12.50%) Senior Data Engineer
2 1 (12.50%) Senior Development Manager
2 1 (12.50%) UI Designer
2 1 (12.50%) UI/UX Designer
2 1 (12.50%) UX Designer
Libraries, Frameworks & Software Standards
1 1 (12.50%) D3.js
1 1 (12.50%) Node.js
1 1 (12.50%) React
1 1 (12.50%) Redux
Miscellaneous
1 2 (25.00%) Self-Motivation
2 1 (12.50%) Foreign Exchange (FX)
2 1 (12.50%) Graphic Design
2 1 (12.50%) Media Streaming
2 1 (12.50%) Motion Graphics
2 1 (12.50%) Smart City
2 1 (12.50%) Video Editing
Operating Systems
1 1 (12.50%) Linux
1 1 (12.50%) Unix
Processes & Methodologies
1 3 (37.50%) Business Development
2 2 (25.00%) Business Strategy
2 2 (25.00%) CRM
2 2 (25.00%) Wireframes
3 1 (12.50%) A/B Testing
3 1 (12.50%) Actionable Insight
3 1 (12.50%) CI/CD
3 1 (12.50%) Collaborative Culture
3 1 (12.50%) Collaborative Working
3 1 (12.50%) DevSecOps
3 1 (12.50%) Front End Development
3 1 (12.50%) Full-Stack Development
3 1 (12.50%) High-Fidelity Prototypes
3 1 (12.50%) Mobile First
3 1 (12.50%) Prototyping
3 1 (12.50%) Sales Enablement
3 1 (12.50%) SDLC
3 1 (12.50%) Software Delivery
3 1 (12.50%) Storytelling
3 1 (12.50%) Strategic Thinking
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) Python
1 1 (12.50%) R
1 1 (12.50%) SQL
Qualifications
1 2 (25.00%) Degree
Vendors
1 3 (37.50%) Google
2 1 (12.50%) Adobe
2 1 (12.50%) Microsoft
2 1 (12.50%) Salesforce