Social Media Job Trends in the City of London

Social Media
Central London > City of London

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 26 August 2026, comparing them to the same period in the previous two years.

6 months to
26 Aug 2026
Same period 2025 Same period 2024
Rank 129 115 146
Rank change year-on-year -14 +31 +26
Permanent jobs citing Social Media 13 18 16
As % of all permanent jobs in the City of London 0.38% 1.00% 0.58%
As % of the Miscellaneous category 1.43% 2.39% 1.55%
Number of salaries quoted 0 1 13
10th Percentile - - £40,547
25th Percentile - £142,500 £41,250
Median annual salary (50th Percentile) - £155,000 £45,000
Median % change year-on-year - +244.44% +5.88%
75th Percentile - £167,500 £53,750
90th Percentile - - £61,750
Central London median annual salary £50,000 £118,750 £45,000
% change year-on-year -57.89% +163.89% +5.88%

All Generic Skills
City of London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the City of London.

Permanent vacancies with a requirement for generic IT skills 911 752 1,030
As % of all permanent jobs advertised in the City of London 26.55% 41.96% 37.22%
Number of salaries quoted 647 592 740
10th Percentile £46,000 £40,000 £46,250
25th Percentile £62,500 £56,250 £54,000
Median annual salary (50th Percentile) £80,000 £75,000 £75,000
Median % change year-on-year +6.67% - -3.23%
75th Percentile £100,000 £99,063 £93,938
90th Percentile £119,250 £132,500 £115,000
Central London median annual salary £80,000 £75,000 £72,500
% change year-on-year +6.67% +3.45% -6.45%

Social Media
Job Vacancy Trend in the City of London

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the City of London.

Social Media job vacancy trend in the City of London

Social Media
Salary Trend in the City of London

Salary distribution trend for jobs in the City of London citing Social Media.

Salary distribution trend for jobs in the City of London citing Social Media

Social Media
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (7.69%) CMS
1 1 (7.69%) Confluence
1 1 (7.69%) Drupal
Applications
1 6 (46.15%) UserZoom
Business Applications
1 4 (30.77%) Adobe Campaign
2 1 (7.69%) Dynamics CRM
Cloud Services
1 7 (53.85%) Adobe Analytics
2 6 (46.15%) Contentsquare
3 1 (7.69%) AWS
3 1 (7.69%) Azure
3 1 (7.69%) GCP
Communications & Networking
1 11 (84.62%) Broadband
Database & Business Intelligence
1 1 (7.69%) Amazon Redshift
1 1 (7.69%) DynamoDB
1 1 (7.69%) MongoDB
1 1 (7.69%) Pinecone
1 1 (7.69%) PostgreSQL
1 1 (7.69%) SQLPlus
Development Applications
1 1 (7.69%) JIRA
General
1 7 (53.85%) Games
2 5 (38.46%) Marketing
3 1 (7.69%) Banking
3 1 (7.69%) Finance
3 1 (7.69%) Law
3 1 (7.69%) Manufacturing
3 1 (7.69%) Pharmaceutical
3 1 (7.69%) Publishing
Job Titles
1 7 (53.85%) Lead
2 4 (30.77%) Campaign Manager
2 4 (30.77%) User Researcher
3 3 (23.08%) Product Manager
3 3 (23.08%) User Experience Researcher
4 2 (15.38%) Digital User Researcher
4 2 (15.38%) Senior
4 2 (15.38%) Senior Campaign Manager
4 2 (15.38%) Senior Manager
5 1 (7.69%) Artificial Intelligence Engineer
5 1 (7.69%) Associate Director
5 1 (7.69%) Development Manager
5 1 (7.69%) Operations Director
5 1 (7.69%) Product Development Manager
5 1 (7.69%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
1 1 (7.69%) Keras
1 1 (7.69%) LangChain
1 1 (7.69%) LangGraph
1 1 (7.69%) NumPy
1 1 (7.69%) Pandas
1 1 (7.69%) PyTorch
1 1 (7.69%) scikit-learn
1 1 (7.69%) TensorFlow
Miscellaneous
1 5 (38.46%) Product Ownership
2 4 (30.77%) Marketing Technology
2 4 (30.77%) Over-the-Top Content
3 1 (7.69%) AI Agents
3 1 (7.69%) Biopharmaceutical
3 1 (7.69%) Cloud Native
3 1 (7.69%) Clustering
Processes & Methodologies
1 12 (92.31%) Customer Experience
1 12 (92.31%) Roadmaps
2 11 (84.62%) Analytics
3 9 (69.23%) AI
4 8 (61.54%) Agile
4 8 (61.54%) Product Roadmap
5 7 (53.85%) Digital Customer Experience
5 7 (53.85%) Storytelling
5 7 (53.85%) User Research
5 7 (53.85%) User-Centered Design (UCD)
6 6 (46.15%) Behavioural Analytics
6 6 (46.15%) Diary Studies
6 6 (46.15%) Ethnography
6 6 (46.15%) Qualitative Research
6 6 (46.15%) Quantitative Research
6 6 (46.15%) Usability Testing
7 5 (38.46%) Decision-Making
7 5 (38.46%) Personalization
7 5 (38.46%) Sprint Planning
7 5 (38.46%) User Stories
Programming Languages
1 1 (7.69%) C
1 1 (7.69%) C++
1 1 (7.69%) Java
1 1 (7.69%) Python
1 1 (7.69%) R
1 1 (7.69%) SQL
Qualifications
1 1 (7.69%) Degree
1 1 (7.69%) Master's Degree
1 1 (7.69%) MBA
Quality Assurance & Compliance
1 7 (53.85%) Accessibility
System Software
1 1 (7.69%) Docker
Systems Management
1 1 (7.69%) Kubernetes
Vendors
1 11 (84.62%) Adobe
2 1 (7.69%) OpenAI
2 1 (7.69%) Salesforce