The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
London / City of London
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 206 215 171
Rank change year-on-year +9 -44  
Permanent jobs citing Social Media 29 43 151
As % of all permanent IT jobs advertised in the City of London 0.56% 0.68% 1.45%
As % of the Miscellaneous category 1.18% 1.45% 3.34%
Number of salaries quoted 25 32 90
Median salary £39,000 £45,000 £47,500
Median salary % change year-on-year -13.33% -5.26%  
90% offered a salary of more than £25,000 £26,600 £32,250
10% offered a salary of more than £65,500 £76,750 £75,000
UK excluding London median salary £34,000 £33,500 £37,500
% change year-on-year +1.49% -10.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

Generic IT Skills
City of London
Permanent job vacancies with a requirement for generic IT skills 2457 2971 4519
As % of all permanent IT job vacancies advertised in the City of London 47.20% 46.80% 43.51%
Number of salaries quoted 2163 2669 3721
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £35,000 £38,000 £35,000
10% offered a salary of more than £90,000 £82,500 £82,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

The salary distribution of IT jobs citing Social Media in the City of London over the 3 months to 23 June 2017.

Salary histogram for Social Media in the City of London

For the 6 months to 23 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Social Media.

1 37 (48.68%) Marketing
2 19 (25.00%) SEO
3 18 (23.68%) Analytics
4 15 (19.74%) Google
5 13 (17.11%) Agile Software Development
5 13 (17.11%) Internet
6 12 (15.79%) Apple iOS
7 11 (14.47%) iOS Development
7 11 (14.47%) JavaScript
8 10 (13.16%) Pay per click
8 10 (13.16%) Internet Marketing
8 10 (13.16%) Digital Marketing
9 9 (11.84%) Google Analytics
9 9 (11.84%) HTML
9 9 (11.84%) Finance
10 8 (10.53%) B2B
11 7 (9.21%) B2C
11 7 (9.21%) CRM
11 7 (9.21%) CSS
11 7 (9.21%) Scrum
11 7 (9.21%) Business Development
11 7 (9.21%) User Experience
11 7 (9.21%) SaaS
11 7 (9.21%) Kanban
11 7 (9.21%) AngularJS
12 6 (7.89%) Open Source
12 6 (7.89%) TDD
12 6 (7.89%) Android
12 6 (7.89%) OOP
12 6 (7.89%) SQL

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.26%) Apache Solr
2 3 (3.95%) CMS
3 1 (1.32%) Adobe Experience Manager
3 1 (1.32%) EPiServer
3 1 (1.32%) Sitecore CMS
3 1 (1.32%) Umbraco
3 1 (1.32%) WordPress
Applications
1 3 (3.95%) Microsoft Excel
2 1 (1.32%) Microsoft Project
2 1 (1.32%) Photoshop
Business Applications
1 4 (5.26%) Eloqua
2 1 (1.32%) Dynamics CRM
2 1 (1.32%) SessionCam
2 1 (1.32%) Social Studio
Cloud Services
1 9 (11.84%) Google Analytics
2 7 (9.21%) SaaS
3 1 (1.32%) Adobe Analytics
3 1 (1.32%) Amazon AWS
3 1 (1.32%) GitHub
Communications & Networking
1 13 (17.11%) Internet
2 1 (1.32%) FTP
Database & Business Intelligence
1 6 (7.89%) MySQL
2 5 (6.58%) Big Data
3 4 (5.26%) MongoDB
4 2 (2.63%) Mixpanel
4 2 (2.63%) OLAP
5 1 (1.32%) Geospatial Data
5 1 (1.32%) NoSQL
5 1 (1.32%) SQL Server
5 1 (1.32%) Tick Data
Development Applications
1 5 (6.58%) Git (software)
1 5 (6.58%) Maven
2 1 (1.32%) Cucumber
2 1 (1.32%) JIRA
General
1 37 (48.68%) Marketing
2 9 (11.84%) Finance
3 5 (6.58%) Banking
4 4 (5.26%) Advertising
5 3 (3.95%) Publishing
5 3 (3.95%) Retail
6 2 (2.63%) Games
6 2 (2.63%) Investment Banking
6 2 (2.63%) Retail Banking
7 1 (1.32%) Multimedia
7 1 (1.32%) Music Industry
7 1 (1.32%) Pharmaceutical
7 1 (1.32%) Telecoms
Job Titles
1 23 (30.26%) Developer
2 13 (17.11%) Consultant
3 8 (10.53%) Senior Developer
4 7 (9.21%) Sales Consultant
5 6 (7.89%) iOS Developer
5 6 (7.89%) Senior iOS Developer
5 6 (7.89%) SEO Consultant
6 5 (6.58%) Android Developer
7 4 (5.26%) Marketing Manager
7 4 (5.26%) Senior Consultant
7 4 (5.26%) Senior Sales Consultant
7 4 (5.26%) Senior SEO Consultant
7 4 (5.26%) Social Media Engineer
8 3 (3.95%) Analyst
8 3 (3.95%) Business Development Manager
8 3 (3.95%) Business Manager
8 3 (3.95%) Development Manager
8 3 (3.95%) PHP Developer
8 3 (3.95%) Recruitment Consultant
8 3 (3.95%) Sales Manager
Libraries, Frameworks & Software Standards
1 9 (11.84%) HTML
2 7 (9.21%) AngularJS
2 7 (9.21%) CSS
3 5 (6.58%) Android SDK
3 5 (6.58%) iOS SDK
3 5 (6.58%) RxJava
4 4 (5.26%) HTML5
4 4 (5.26%) LAMP
4 4 (5.26%) React
5 3 (3.95%) CakePHP
6 2 (2.63%) JSON
7 1 (1.32%) .NET
7 1 (1.32%) DOM
7 1 (1.32%) Flash
7 1 (1.32%) Gherkin
7 1 (1.32%) Kafka
7 1 (1.32%) LINQ
7 1 (1.32%) REST
7 1 (1.32%) RESTful
Miscellaneous
1 7 (9.21%) User Experience
2 4 (5.26%) Blog
2 4 (5.26%) Computer Science
2 4 (5.26%) Digital Media
2 4 (5.26%) Fintech
3 3 (3.95%) Credit Risk
4 2 (2.63%) Animation
4 2 (2.63%) Video Editing
5 1 (1.32%) Analytical Skills
5 1 (1.32%) Data Structures
5 1 (1.32%) Equities
5 1 (1.32%) FMCG
5 1 (1.32%) Mobile App
5 1 (1.32%) New Media
5 1 (1.32%) Video on Demand
Operating Systems
1 12 (15.79%) Apple iOS
2 6 (7.89%) Android
3 1 (1.32%) Linux
Processes & Methodologies
1 19 (25.00%) SEO
2 18 (23.68%) Analytics
3 13 (17.11%) Agile Software Development
4 11 (14.47%) iOS Development
5 10 (13.16%) Digital Marketing
5 10 (13.16%) Internet Marketing
5 10 (13.16%) Pay per click
6 8 (10.53%) B2B
7 7 (9.21%) B2C
7 7 (9.21%) Business Development
7 7 (9.21%) CRM
7 7 (9.21%) Kanban
7 7 (9.21%) Scrum
8 6 (7.89%) OOP
8 6 (7.89%) Open Source
8 6 (7.89%) TDD
9 5 (6.58%) Android Development
9 5 (6.58%) Campaign Management
9 5 (6.58%) Marketing Analytics
9 5 (6.58%) Monetization
Programming Languages
1 11 (14.47%) JavaScript
2 6 (7.89%) Python
2 6 (7.89%) SQL
3 4 (5.26%) PHP
4 2 (2.63%) R
5 1 (1.32%) Apple Swift
5 1 (1.32%) C#
5 1 (1.32%) C++
5 1 (1.32%) Objective-C
Qualifications
1 5 (6.58%) Degree
2 1 (1.32%) APMP
Quality Assurance & Compliance
1 1 (1.32%) PMO
1 1 (1.32%) QA
Systems Management
1 4 (5.26%) Opscode Chef
Vendors
1 15 (19.74%) Google
2 4 (5.26%) Marketo
3 3 (3.95%) Adobe
3 3 (3.95%) HubSpot
3 3 (3.95%) Pardot
3 3 (3.95%) Zend
4 2 (2.63%) Microsoft
4 2 (2.63%) MicroStrategy
4 2 (2.63%) Optimizely
4 2 (2.63%) Salesforce.com
4 2 (2.63%) Twitter
5 1 (1.32%) Apple
5 1 (1.32%) Facebook
5 1 (1.32%) Hootsuite
5 1 (1.32%) Salesforce Marketing Cloud
5 1 (1.32%) Sitecore
City, London
Gravitas Recruitment Group Ltd
Salary: No Threshold, Uncapped Commission
Posted: 12 hours ago
City, London
Software Personnel International Ltd
Salary: From £45,000 to £60,000 per annum Excellent Benefits
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £47,000 - £130,000 base salary + Competitive Benefits
Posted: 3 days ago
City, London
ANSON MCCADE
Salary: UKP 78000 per year
Posted: 6 days ago
City, Newcastle Upon Tyne
Recruitment Genius
Posted: 11 days ago
City, London
Bonobo
Posted: 9 days ago
City, London
Schroders plc
Posted: 12 days ago
City, London
Advantage XPO
Posted: 2 days ago
City of London
Robert Walters UK
Salary: £80000 - £95000 per annum
Posted: 12 days ago
City, London
PA Consulting
Posted: 16 days ago