Period
to 22 April 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 April 2021 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
22 Apr 2021
Same period 2020 Same period 2019
Rank 185 232 290
Rank change year-on-year +47 +58 +17
Permanent jobs citing Social Media 38 51 43
As % of all permanent jobs advertised in the City of London 0.78% 0.63% 0.42%
As % of the Miscellaneous category 1.92% 1.52% 1.01%
Number of salaries quoted 25 45 39
10th Percentile £40,500 £27,500 £30,300
25th Percentile £47,500 £29,000 £35,041
Median annual salary (50th Percentile) £52,500 £45,000 £47,500
Median % change year-on-year +16.67% -5.26% -20.83%
75th Percentile £88,750 £76,250 £70,625
90th Percentile " £81,500 £92,500
Central London median annual salary £55,000 £45,000 £48,750
% change year-on-year +22.22% -7.69% -18.75%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 1,977 3,360 4,268
As % of all permanent IT jobs advertised in the City of London 40.39% 41.32% 41.79%
Number of salaries quoted 1,737 2,927 3,802
10th Percentile £42,500 £40,000 £37,500
25th Percentile £56,250 £52,500 £51,250
Median annual salary (50th Percentile) £75,000 £70,000 £67,500
Median % change year-on-year +7.14% +3.70% +8.00%
75th Percentile £92,500 £87,500 £82,500
90th Percentile £110,000 £107,500 £100,000
Central London median annual salary £72,500 £69,000 £65,000
% change year-on-year +5.07% +6.15% +8.33%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 22 April 2021.

Salary histogram for Social Media in the City of London

For the 6 months to 22 April 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Social Media.

1 16 (42.11%) Microservices
2 14 (36.84%) JavaScript
2 14 (36.84%) Agile Software Development
3 13 (34.21%) Continuous Integration
4 12 (31.58%) Test Automation
4 12 (31.58%) CRM
4 12 (31.58%) MVC
4 12 (31.58%) DevOps
5 10 (26.32%) Analytics
5 10 (26.32%) React
5 10 (26.32%) SQL
5 10 (26.32%) CSS
5 10 (26.32%) Azure
5 10 (26.32%) Blog
5 10 (26.32%) jQuery
6 9 (23.68%) Visual Studio Team System
6 9 (23.68%) PowerShell
6 9 (23.68%) Entity Framework
6 9 (23.68%) OO
6 9 (23.68%) .NET
6 9 (23.68%) SQL Server
6 9 (23.68%) Java
6 9 (23.68%) Software Engineering
6 9 (23.68%) Marketing
6 9 (23.68%) Kubernetes
6 9 (23.68%) Docker
6 9 (23.68%) Twitter Bootstrap
6 9 (23.68%) Opscode Chef
6 9 (23.68%) .NET Core
6 9 (23.68%) Deployment Automation

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (15.79%) SharePoint
2 3 (7.89%) Confluence
2 3 (7.89%) GlassFish
2 3 (7.89%) JBoss
2 3 (7.89%) WebSphere
3 2 (5.26%) Apache Airflow
3 2 (5.26%) Apache Spark
3 2 (5.26%) CMS
3 2 (5.26%) Drupal
3 2 (5.26%) Umbraco
4 1 (2.63%) Apache
4 1 (2.63%) WordPress
Applications
1 1 (2.63%) Microsoft Office
Business Applications
1 6 (15.79%) Dynamics CRM
2 4 (10.53%) Shopify
3 3 (7.89%) IBM Operational Decision Manager
Cloud Services
1 10 (26.32%) Azure
2 6 (15.79%) Azure Active Directory
2 6 (15.79%) Azure App Service
2 6 (15.79%) Azure Functions
2 6 (15.79%) Azure Key Vault
2 6 (15.79%) Azure Service Bus
2 6 (15.79%) Azure Service Fabric
2 6 (15.79%) Azure Storage
2 6 (15.79%) PaaS
2 6 (15.79%) Serverless
3 3 (7.89%) Cloud Computing
3 3 (7.89%) GitHub
4 2 (5.26%) AWS
4 2 (5.26%) GCP
4 2 (5.26%) Veeva
5 1 (2.63%) Google Analytics
5 1 (2.63%) Google Workspace
Communications & Networking
1 2 (5.26%) 5G
1 2 (5.26%) Broadband
Database & Business Intelligence
1 9 (23.68%) SQL Server
2 4 (10.53%) NoSQL
3 2 (5.26%) Big Data
3 2 (5.26%) Relational Database
Development Applications
1 9 (23.68%) Visual Studio Team System
2 6 (15.79%) Team Foundation Server
3 4 (10.53%) Bitbucket
3 4 (10.53%) Git (software)
4 3 (7.89%) Apache Archiva
4 3 (7.89%) Artifactory
4 3 (7.89%) Atlassian Bamboo
4 3 (7.89%) GitLab
4 3 (7.89%) Jenkins
4 3 (7.89%) JIRA
4 3 (7.89%) JUnit
4 3 (7.89%) Mockito
4 3 (7.89%) Sonatype Nexus
4 3 (7.89%) TeamCity
5 1 (2.63%) Selenium
General
1 9 (23.68%) Marketing
2 6 (15.79%) Online Betting
3 5 (13.16%) Advertising
4 3 (7.89%) Finance
4 3 (7.89%) Legal
5 2 (5.26%) Games
5 2 (5.26%) Law
5 2 (5.26%) Pharmaceutical
5 2 (5.26%) Publishing
6 1 (2.63%) Banking
6 1 (2.63%) iGaming
6 1 (2.63%) Japanese Language
Job Titles
1 13 (34.21%) Developer
2 9 (23.68%) Senior Developer
3 6 (15.79%) Azure Developer
3 6 (15.79%) C# Developer
3 6 (15.79%) DevOps Developer
3 6 (15.79%) Digital Developer
3 6 (15.79%) Integration Developer
3 6 (15.79%) Senior C# Developer
3 6 (15.79%) Senior DevOps
3 6 (15.79%) Senior Integration Developer
4 3 (7.89%) Cloud Engineer
4 3 (7.89%) Cloud Native Engineer
4 3 (7.89%) Engineering Manager
4 3 (7.89%) Java Developer
4 3 (7.89%) Microsoft Engineer
4 3 (7.89%) Senior Java Developer
4 3 (7.89%) Technical Leader
5 2 (5.26%) Communications Manager
5 2 (5.26%) Data Manager
5 2 (5.26%) Designer
Libraries, Frameworks & Software Standards
1 10 (26.32%) CSS
1 10 (26.32%) jQuery
1 10 (26.32%) React
2 9 (23.68%) .NET
2 9 (23.68%) .NET Core
2 9 (23.68%) Entity Framework
2 9 (23.68%) Twitter Bootstrap
3 6 (15.79%) ASP.NET Web API
3 6 (15.79%) Web Services
4 5 (13.16%) Kafka
5 4 (10.53%) HTML
5 4 (10.53%) Node.js
6 3 (7.89%) .NET Framework
6 3 (7.89%) Java EE
6 3 (7.89%) JMS
6 3 (7.89%) REST
6 3 (7.89%) RESTful
6 3 (7.89%) Spring Batch
6 3 (7.89%) Spring Integration
6 3 (7.89%) Velocity
Miscellaneous
1 10 (26.32%) Blog
2 6 (15.79%) N-Tier
3 4 (10.53%) Cloud Native
4 2 (5.26%) Data Centre
4 2 (5.26%) Data Structures
4 2 (5.26%) Graphic Design
4 2 (5.26%) Motion Graphics
4 2 (5.26%) Self-Motivation
4 2 (5.26%) User Experience
5 1 (2.63%) Digital Media
5 1 (2.63%) Online Gambling
5 1 (2.63%) Online Games
5 1 (2.63%) Podcast
5 1 (2.63%) Video Editing
Operating Systems
1 1 (2.63%) Linux
1 1 (2.63%) Windows
Processes & Methodologies
1 16 (42.11%) Microservices
2 14 (36.84%) Agile Software Development
3 13 (34.21%) Continuous Integration
4 12 (31.58%) CRM
4 12 (31.58%) DevOps
4 12 (31.58%) MVC
4 12 (31.58%) Test Automation
5 10 (26.32%) Analytics
6 9 (23.68%) Deployment Automation
6 9 (23.68%) OO
6 9 (23.68%) Software Engineering
7 7 (18.42%) CQRS
7 7 (18.42%) Domain-Driven Design
7 7 (18.42%) Open Source
8 6 (15.79%) Continuous Improvement
8 6 (15.79%) Don't repeat yourself (DRY)
8 6 (15.79%) Mentoring
8 6 (15.79%) SOA
8 6 (15.79%) SOLID
8 6 (15.79%) UML
Programming Languages
1 14 (36.84%) JavaScript
2 10 (26.32%) SQL
3 9 (23.68%) Java
3 9 (23.68%) PowerShell
4 7 (18.42%) Python
5 6 (15.79%) C#
5 6 (15.79%) Java 8
5 6 (15.79%) T-SQL
6 1 (2.63%) Cython
6 1 (2.63%) Go
6 1 (2.63%) XPath
Qualifications
1 8 (21.05%) Degree
2 1 (2.63%) PhD
System Software
1 9 (23.68%) Docker
Systems Management
1 9 (23.68%) Kubernetes
1 9 (23.68%) Opscode Chef
2 7 (18.42%) Terraform
3 1 (2.63%) Ansible
Vendors
1 7 (18.42%) Microsoft
2 6 (15.79%) Nintex
3 4 (10.53%) IBM
4 1 (2.63%) Google
4 1 (2.63%) Instagram
4 1 (2.63%) Snapchat
4 1 (2.63%) Twitter