Social Media Job Trends in the City of London

Social Media
Central London > City of London

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 18 September 2025, comparing them to the same period in the previous two years.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 113 157 173
Rank change year-on-year +44 +16 +81
Permanent jobs citing Social Media 16 15 15
As % of all permanent jobs advertised in the City of London 0.93% 0.52% 0.44%
As % of the Miscellaneous category 2.16% 1.34% 1.18%
Number of salaries quoted 3 11 7
10th Percentile £37,500 £40,547 £37,250
25th Percentile £39,375 £40,898 £41,250
Median annual salary (50th Percentile) £45,000 £43,941 £50,000
Median % change year-on-year +2.41% -12.12% -23.08%
75th Percentile £107,500 £51,875 £93,750
90th Percentile £143,500 £63,750 £113,250
Central London median annual salary £63,750 £43,338 £50,000
% change year-on-year +47.10% -13.33% -15.25%

All Generic Skills
City of London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the City of London.

Permanent vacancies with a requirement for generic IT skills 740 1,116 1,266
As % of all permanent jobs advertised in the City of London 43.20% 38.68% 37.27%
Number of salaries quoted 596 714 1,123
10th Percentile £39,450 £46,250 £39,085
25th Percentile £55,000 £55,000 £53,750
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
75th Percentile £102,500 £93,250 £100,000
90th Percentile £135,000 £116,750 £122,500
Central London median annual salary £75,000 £75,000 £75,000

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

Salary distribution trend for jobs in the City of London citing Social Media.

Salary distribution trend for jobs in the City of London citing Social Media

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 18 September 2025.

Salary histogram for Social Media in the City of London

Social Media
Co-occurring Skills and Capabilities in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) CMS
Applications
1 5 (31.25%) Microsoft Excel
2 3 (18.75%) Microsoft Office
3 1 (6.25%) Adobe Creative Suite
3 1 (6.25%) Adobe Illustrator
3 1 (6.25%) Adobe XD
3 1 (6.25%) InDesign
3 1 (6.25%) Photoshop
Business Applications
1 3 (18.75%) Salesforce CRM
Cloud Services
1 6 (37.50%) Google Analytics
2 3 (18.75%) Fivetran
2 3 (18.75%) Google Ads
2 3 (18.75%) Google Sheets
2 3 (18.75%) Power Automate
2 3 (18.75%) Power Platform
2 3 (18.75%) Snowflake
2 3 (18.75%) Zapier
3 2 (12.50%) Figma
4 1 (6.25%) Canva
4 1 (6.25%) SaaS
Communications & Networking
1 1 (6.25%) Broadband
Database & Business Intelligence
1 3 (18.75%) Data Warehouse
1 3 (18.75%) Power BI
General
1 12 (75.00%) Social Skills
2 11 (68.75%) Marketing
3 6 (37.50%) Finance
4 3 (18.75%) Advertising
4 3 (18.75%) Analytical Skills
4 3 (18.75%) Inclusion and Diversity
5 1 (6.25%) Multimedia
5 1 (6.25%) Organisational Skills
5 1 (6.25%) Presentation Skills
5 1 (6.25%) Retail
5 1 (6.25%) Telecoms
Job Titles
1 3 (18.75%) Analyst
1 3 (18.75%) Data Manager
1 3 (18.75%) Digital Producer
1 3 (18.75%) Digital Project Manager
1 3 (18.75%) PPC Analyst
1 3 (18.75%) Project Manager
1 3 (18.75%) Senior
1 3 (18.75%) Systems Manager
2 2 (12.50%) Designer
3 1 (6.25%) Account Executive
3 1 (6.25%) Business Development Executive
3 1 (6.25%) Business Manager
3 1 (6.25%) Creative Designer
3 1 (6.25%) Development Manager
3 1 (6.25%) Graduate
3 1 (6.25%) Senior Business Development Manager
3 1 (6.25%) Senior Business Manager
3 1 (6.25%) Senior Manager
3 1 (6.25%) UI Designer
3 1 (6.25%) UX Designer
Miscellaneous
1 4 (25.00%) Self-Motivation
2 3 (18.75%) Management Information System
2 3 (18.75%) Video Editing
3 2 (12.50%) Digital Media
4 1 (6.25%) Foreign Exchange (FX)
4 1 (6.25%) Graphic Design
4 1 (6.25%) Motion Graphics
4 1 (6.25%) Smart City
Processes & Methodologies
1 6 (37.50%) Analytics
1 6 (37.50%) Data-Driven Decision Making
1 6 (37.50%) Project Management
2 5 (31.25%) CRM
3 4 (25.00%) Strategic Thinking
4 3 (18.75%) A/B Testing
4 3 (18.75%) Actionable Insight
4 3 (18.75%) Asset Management
4 3 (18.75%) Collaborative Working
4 3 (18.75%) Commercial Awareness
4 3 (18.75%) Contract Negotiation
4 3 (18.75%) Creative Thinking
4 3 (18.75%) Data Visualisation
4 3 (18.75%) Decision-Making
4 3 (18.75%) ETL
4 3 (18.75%) Generative AI
4 3 (18.75%) Project Delivery
4 3 (18.75%) SEO
4 3 (18.75%) Social Media Analytics
4 3 (18.75%) Visualisation
Programming Languages
1 3 (18.75%) SQL
1 3 (18.75%) T-SQL
Qualifications
1 7 (43.75%) Degree
Quality Assurance & Compliance
1 3 (18.75%) Cyber Essentials
1 3 (18.75%) Data Quality
1 3 (18.75%) GDPR
Vendors
1 7 (43.75%) Google
2 5 (31.25%) Microsoft
3 4 (25.00%) Salesforce
4 3 (18.75%) Xero
5 2 (12.50%) Facebook
5 2 (12.50%) Twitter
6 1 (6.25%) Adobe