Period
to 25 January 2022

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 25 January 2022 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
25 Jan 2022
Same period 2021 Same period 2020
Rank 213 204 239
Rank change year-on-year -9 +35 +56
Permanent jobs citing Social Media 49 16 70
As % of all permanent jobs advertised in the City of London 0.78% 0.37% 0.77%
As % of the Miscellaneous category 2.18% 1.00% 2.02%
Number of salaries quoted 39 14 59
10th Percentile £36,400 £32,000 £27,250
25th Percentile £36,750 £32,125 £29,000
Median annual salary (50th Percentile) £57,500 £40,000 £41,500
Median % change year-on-year +43.75% -3.61% -30.83%
75th Percentile £71,875 £52,500 £72,500
90th Percentile £77,500 £61,250 £85,250
Central London median annual salary £52,500 £40,000 £45,000
% change year-on-year +31.25% -11.11% -10.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 2,251 1,605 3,461
As % of all permanent IT jobs advertised in the City of London 35.92% 37.31% 38.02%
Number of salaries quoted 1,970 1,421 2,987
10th Percentile £45,000 £45,000 £40,000
25th Percentile £57,500 £58,750 £52,500
Median annual salary (50th Percentile) £75,000 £75,000 £70,000
Median % change year-on-year - +7.14% +3.70%
75th Percentile £96,250 £90,000 £87,500
90th Percentile £115,000 £110,000 £110,000
Central London median annual salary £75,000 £75,000 £70,000
% change year-on-year - +7.14% +7.69%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 25 January 2022.

Salary histogram for Social Media in the City of London

For the 6 months to 25 January 2022, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Social Media.

1 23 (46.94%) Marketing
2 21 (42.86%) Analytics
3 17 (34.69%) User Experience
4 13 (26.53%) Digital Marketing
4 13 (26.53%) E-Commerce
4 13 (26.53%) Agile Software Development
5 12 (24.49%) Marketing Strategy
6 11 (22.45%) SEO
7 10 (20.41%) Google
7 10 (20.41%) AWS
7 10 (20.41%) R
7 10 (20.41%) Collaborative Working
8 9 (18.37%) Social Skills
8 9 (18.37%) Git (software)
8 9 (18.37%) Google Analytics
8 9 (18.37%) Software Engineering
8 9 (18.37%) CI/CD
9 8 (16.33%) Games
9 8 (16.33%) SQL
9 8 (16.33%) Email Marketing
9 8 (16.33%) Web Analytics
9 8 (16.33%) Google Ads
9 8 (16.33%) Kubernetes
10 7 (14.29%) Fintech
10 7 (14.29%) Data Quality
10 7 (14.29%) Facebook
10 7 (14.29%) DevOps
10 7 (14.29%) GitHub
10 7 (14.29%) Shopify
10 7 (14.29%) Budgeting and Forecasting

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.08%) WordPress
2 1 (2.04%) CMS
2 1 (2.04%) Umbraco
Applications
1 7 (14.29%) Chatbot
1 7 (14.29%) Spreadsheet
2 3 (6.12%) Adobe After Effects
2 3 (6.12%) Adobe Premiere
2 3 (6.12%) Photoshop
3 2 (4.08%) Adobe Creative Suite
3 2 (4.08%) Adobe Illustrator
3 2 (4.08%) InDesign
3 2 (4.08%) Microsoft PowerPoint
3 2 (4.08%) UserZoom
Business Applications
1 7 (14.29%) Shopify
2 1 (2.04%) Dynamics CRM
2 1 (2.04%) SAP CO
2 1 (2.04%) SAP FI
2 1 (2.04%) SAP FI/CO
2 1 (2.04%) SAP S/4HANA
Cloud Services
1 10 (20.41%) AWS
2 9 (18.37%) Google Analytics
3 8 (16.33%) Google Ads
4 7 (14.29%) Facebook Ads
4 7 (14.29%) GitHub
5 2 (4.08%) Amazon EC2
5 2 (4.08%) Amazon S3
5 2 (4.08%) Azure
5 2 (4.08%) Cloud Computing
5 2 (4.08%) SaaS
5 2 (4.08%) Slack
6 1 (2.04%) Azure ExpressRoute
6 1 (2.04%) IaaS
6 1 (2.04%) PaaS
6 1 (2.04%) Power Platform
6 1 (2.04%) Serverless
6 1 (2.04%) SuccessFactors
Communications & Networking
1 3 (6.12%) Internet
2 1 (2.04%) DNS
Database & Business Intelligence
1 6 (12.24%) Blockchain
1 6 (12.24%) Relational Database
2 2 (4.08%) Amazon RDS
2 2 (4.08%) Data Warehouse
2 2 (4.08%) PostgreSQL
2 2 (4.08%) Tableau
3 1 (2.04%) Azure SQL Data Warehouse
3 1 (2.04%) Azure SQL Database
3 1 (2.04%) Power BI
3 1 (2.04%) Qlik Sense
3 1 (2.04%) QlikView
3 1 (2.04%) SQL Server
Development Applications
1 9 (18.37%) Git (software)
2 6 (12.24%) git-flow
General
1 23 (46.94%) Marketing
2 9 (18.37%) Social Skills
3 8 (16.33%) Games
4 7 (14.29%) Legal
4 7 (14.29%) Publishing
5 5 (10.20%) Finance
6 3 (6.12%) Banking
6 3 (6.12%) Influencing Skills
7 2 (4.08%) Analytical Skills
7 2 (4.08%) Pharmaceutical
8 1 (2.04%) Advertising
8 1 (2.04%) Inclusion and Diversity
8 1 (2.04%) Organisational Skills
8 1 (2.04%) Presentation Skills
8 1 (2.04%) Public Sector
8 1 (2.04%) Telecoms
Job Titles
1 8 (16.33%) Marketing Manager
2 7 (14.29%) E-Commerce Manager
2 7 (14.29%) E-Commerce Marketing Manager
3 6 (12.24%) Data Engineer
4 5 (10.20%) Designer
4 5 (10.20%) Digital Marketing Manager
4 5 (10.20%) Digital Performance Manager
4 5 (10.20%) Performance Manager
5 4 (8.16%) Head of Marketing
6 3 (6.12%) Analyst
6 3 (6.12%) Developer
6 3 (6.12%) Head of Digital
6 3 (6.12%) Java Developer
6 3 (6.12%) Senior Designer
6 3 (6.12%) User Experience Researcher
7 2 (4.08%) Architect
7 2 (4.08%) Consultant
7 2 (4.08%) Senior Software Engineer
7 2 (4.08%) Software Engineer
7 2 (4.08%) Solutions Architect
Libraries, Frameworks & Software Standards
1 5 (10.20%) HTML
2 4 (8.16%) CSS
3 3 (6.12%) RESTful
3 3 (6.12%) Spring
3 3 (6.12%) XHTML
4 2 (4.08%) CSS3
4 2 (4.08%) GraphQL
4 2 (4.08%) Next.js
4 2 (4.08%) Node.js
4 2 (4.08%) React
4 2 (4.08%) Spring Boot
5 1 (2.04%) .NET
5 1 (2.04%) .NET Core
5 1 (2.04%) .NET Framework
5 1 (2.04%) ARM Templates
5 1 (2.04%) COM
5 1 (2.04%) Entity Framework
5 1 (2.04%) JSON
5 1 (2.04%) Velocity
Miscellaneous
1 17 (34.69%) User Experience
2 4 (8.16%) Marketing Technology
3 3 (6.12%) Cloud Native
3 3 (6.12%) Mobile App
4 2 (4.08%) Animation
4 2 (4.08%) Blog
4 2 (4.08%) NHS
4 2 (4.08%) Social Network
5 1 (2.04%) Cyberthreat
5 1 (2.04%) Graphic Design
5 1 (2.04%) Hybrid Cloud
5 1 (2.04%) Mobile Games
5 1 (2.04%) Motion Graphics
5 1 (2.04%) Online Games
5 1 (2.04%) Podcast
5 1 (2.04%) Self-Motivation
5 1 (2.04%) Video Editing
5 1 (2.04%) Virtual Team
Operating Systems
1 2 (4.08%) Android
1 2 (4.08%) Apple iOS
2 1 (2.04%) Linux
Processes & Methodologies
1 21 (42.86%) Analytics
2 13 (26.53%) Agile Software Development
2 13 (26.53%) Digital Marketing
2 13 (26.53%) E-Commerce
3 12 (24.49%) Marketing Strategy
4 11 (22.45%) SEO
5 10 (20.41%) Collaborative Working
6 9 (18.37%) CI/CD
6 9 (18.37%) Software Engineering
7 8 (16.33%) Email Marketing
7 8 (16.33%) Web Analytics
8 7 (14.29%) B2B
8 7 (14.29%) Budgeting and Forecasting
8 7 (14.29%) Conversational UI
8 7 (14.29%) DevOps
8 7 (14.29%) Fintech
8 7 (14.29%) Lead Generation
8 7 (14.29%) Paid Search
8 7 (14.29%) Pay per click
9 6 (12.24%) API Development
Programming Languages
1 10 (20.41%) R
2 8 (16.33%) SQL
3 7 (14.29%) Python
4 6 (12.24%) JavaScript
5 4 (8.16%) Java
6 1 (2.04%) Go
Qualifications
1 2 (4.08%) Degree
2 1 (2.04%) ISEB
Quality Assurance & Compliance
1 7 (14.29%) Data Quality
1 7 (14.29%) QA
2 3 (6.12%) Accessibility
3 2 (4.08%) PSD2
System Software
1 4 (8.16%) Docker
Systems Management
1 8 (16.33%) Kubernetes
2 6 (12.24%) Kubeflow
3 1 (2.04%) Ansible
3 1 (2.04%) Terraform
Vendors
1 10 (20.41%) Google
2 7 (14.29%) Facebook
3 3 (6.12%) Adobe
4 2 (4.08%) Hotjar
4 2 (4.08%) HubSpot
4 2 (4.08%) Microsoft
4 2 (4.08%) Salesforce.com
4 2 (4.08%) Twitter
5 1 (2.04%) SAP