Period
to 29 July 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
29 Jul 2021
Same period 2020 Same period 2019
Rank 183 202 275
Rank change year-on-year +19 +73 +30
Permanent jobs citing Social Media 68 27 64
As % of all permanent jobs advertised in the City of London 1.22% 0.51% 0.63%
As % of the Miscellaneous category 3.17% 1.32% 1.70%
Number of salaries quoted 43 25 55
10th Percentile £36,750 £41,250 £26,900
25th Percentile £45,000 £42,500 £35,000
Median annual salary (50th Percentile) £52,500 £67,500 £60,000
Median % change year-on-year -22.22% +12.50% +1.69%
75th Percentile £87,500 £80,000 £75,625
90th Percentile £88,750 £84,000 £85,000
Central London median annual salary £52,500 £66,250 £60,000
% change year-on-year -20.75% +10.42% +18.23%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 2,145 2,047 3,774
As % of all permanent IT jobs advertised in the City of London 38.39% 38.34% 36.86%
Number of salaries quoted 1,885 1,808 3,309
10th Percentile £42,500 £41,925 £37,500
25th Percentile £56,250 £52,500 £50,000
Median annual salary (50th Percentile) £75,000 £70,000 £67,500
Median % change year-on-year +7.14% +3.70% +3.85%
75th Percentile £95,000 £87,500 £85,000
90th Percentile £110,000 £107,500 £100,000
Central London median annual salary £72,500 £70,000 £65,000
% change year-on-year +3.57% +7.69% -

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 29 July 2021.

Salary histogram for Social Media in the City of London

For the 6 months to 29 July 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Social Media.

1 23 (33.82%) CRM
2 22 (32.35%) Microservices
3 20 (29.41%) Analytics
4 19 (27.94%) JavaScript
4 19 (27.94%) Agile Software Development
5 18 (26.47%) SQL
6 17 (25.00%) Marketing
7 16 (23.53%) DevOps
8 15 (22.06%) Azure
9 14 (20.59%) Test Automation
9 14 (20.59%) Python
10 13 (19.12%) MVC
10 13 (19.12%) Degree
10 13 (19.12%) Continuous Integration
10 13 (19.12%) Social Skills
11 12 (17.65%) Digital Marketing
11 12 (17.65%) Software Engineering
11 12 (17.65%) CSS
11 12 (17.65%) Java
12 11 (16.18%) E-Commerce
12 11 (16.18%) .NET
12 11 (16.18%) Legal
12 11 (16.18%) Publishing
12 11 (16.18%) jQuery
12 11 (16.18%) Entity Framework
12 11 (16.18%) React
12 11 (16.18%) Data Science
13 10 (14.71%) Deployment Automation
13 10 (14.71%) .NET Core
13 10 (14.71%) IT Strategy

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.29%) SharePoint
2 3 (4.41%) Apache Airflow
2 3 (4.41%) Apache Spark
2 3 (4.41%) CMS
2 3 (4.41%) Confluence
2 3 (4.41%) Drupal
2 3 (4.41%) GlassFish
2 3 (4.41%) JBoss
2 3 (4.41%) Umbraco
2 3 (4.41%) WebSphere
Applications
1 5 (7.35%) Chatbot
1 5 (7.35%) Spreadsheet
2 1 (1.47%) Adobe After Effects
2 1 (1.47%) Adobe Creative Suite
2 1 (1.47%) Adobe Illustrator
2 1 (1.47%) Adobe Premiere
2 1 (1.47%) InDesign
2 1 (1.47%) Microsoft Excel
2 1 (1.47%) Microsoft Office
2 1 (1.47%) Microsoft PowerPoint
2 1 (1.47%) Photoshop
Business Applications
1 9 (13.24%) Shopify
2 7 (10.29%) Dynamics CRM
3 3 (4.41%) IBM Operational Decision Manager
4 1 (1.47%) SAP CO
4 1 (1.47%) SAP FI
4 1 (1.47%) SAP FI/CO
4 1 (1.47%) SAP S/4HANA
Cloud Services
1 15 (22.06%) Azure
2 9 (13.24%) AWS
3 8 (11.76%) Google Analytics
4 7 (10.29%) Azure Active Directory
4 7 (10.29%) Azure App Service
4 7 (10.29%) Azure Functions
4 7 (10.29%) Azure Key Vault
4 7 (10.29%) Azure Service Bus
4 7 (10.29%) Azure Service Fabric
4 7 (10.29%) Azure Storage
4 7 (10.29%) Google Ads
4 7 (10.29%) PaaS
4 7 (10.29%) Serverless
5 5 (7.35%) Facebook Ads
5 5 (7.35%) GitHub
6 3 (4.41%) Cloud Computing
6 3 (4.41%) GCP
7 2 (2.94%) Amazon EC2
7 2 (2.94%) Amazon S3
7 2 (2.94%) NUVI
Communications & Networking
1 10 (14.71%) 5G
1 10 (14.71%) Broadband
2 3 (4.41%) DWDM
2 3 (4.41%) SDH
3 1 (1.47%) Internet
Database & Business Intelligence
1 10 (14.71%) SQL Server
2 5 (7.35%) Relational Database
3 4 (5.88%) NoSQL
4 3 (4.41%) Big Data
4 3 (4.41%) Blockchain
4 3 (4.41%) Metadata
5 2 (2.94%) Amazon RDS
Development Applications
1 10 (14.71%) Visual Studio Team System
2 9 (13.24%) Git (software)
3 7 (10.29%) Team Foundation Server
4 6 (8.82%) Selenium
5 3 (4.41%) Apache Archiva
5 3 (4.41%) Artifactory
5 3 (4.41%) Atlassian Bamboo
5 3 (4.41%) Bitbucket
5 3 (4.41%) GitLab
5 3 (4.41%) Jenkins
5 3 (4.41%) JIRA
5 3 (4.41%) JUnit
5 3 (4.41%) Mockito
5 3 (4.41%) Sonatype Nexus
5 3 (4.41%) TeamCity
6 2 (2.94%) git-flow
General
1 17 (25.00%) Marketing
2 13 (19.12%) Social Skills
3 11 (16.18%) Legal
3 11 (16.18%) Publishing
4 8 (11.76%) Games
5 7 (10.29%) Online Betting
5 7 (10.29%) Telecoms
6 5 (7.35%) Finance
6 5 (7.35%) Pharmaceutical
7 3 (4.41%) Advertising
7 3 (4.41%) Influencing Skills
7 3 (4.41%) Public Speaking
8 2 (2.94%) Analytical Skills
9 1 (1.47%) Banking
9 1 (1.47%) German Language
9 1 (1.47%) Law
9 1 (1.47%) Organisational Skills
Job Titles
1 19 (27.94%) Developer
2 10 (14.71%) Senior Developer
3 8 (11.76%) Data Engineer
4 7 (10.29%) Azure Developer
4 7 (10.29%) C# Developer
4 7 (10.29%) DevOps Developer
4 7 (10.29%) Digital Developer
4 7 (10.29%) Integration Developer
4 7 (10.29%) Java Developer
4 7 (10.29%) Senior C# Developer
4 7 (10.29%) Senior DevOps
4 7 (10.29%) Senior Integration Developer
5 6 (8.82%) Digital Marketing Manager
5 6 (8.82%) Marketing Manager
6 5 (7.35%) Digital Performance Manager
6 5 (7.35%) E-Commerce Manager
6 5 (7.35%) E-Commerce Marketing Manager
6 5 (7.35%) Performance Manager
6 5 (7.35%) Web Engineer
7 4 (5.88%) Mobile Engineer
Libraries, Frameworks & Software Standards
1 12 (17.65%) CSS
2 11 (16.18%) .NET
2 11 (16.18%) Entity Framework
2 11 (16.18%) jQuery
2 11 (16.18%) React
3 10 (14.71%) .NET Core
3 10 (14.71%) Twitter Bootstrap
4 8 (11.76%) ASP.NET Web API
5 7 (10.29%) RESTful
5 7 (10.29%) Spring
5 7 (10.29%) Web Services
6 6 (8.82%) HTML
6 6 (8.82%) Kafka
6 6 (8.82%) Regular Expression
7 5 (7.35%) Scrapy
8 4 (5.88%) .NET Framework
8 4 (5.88%) Beautiful Soup
8 4 (5.88%) Node.js
9 3 (4.41%) Java EE
9 3 (4.41%) Velocity
Miscellaneous
1 10 (14.71%) Blog
2 8 (11.76%) User Experience
3 7 (10.29%) N-Tier
4 4 (5.88%) Cloud Native
5 3 (4.41%) Data Centre
5 3 (4.41%) Data Structures
5 3 (4.41%) Over-the-Top Content
5 3 (4.41%) Self-Motivation
6 1 (1.47%) Animation
6 1 (1.47%) Graphic Design
6 1 (1.47%) Life Science
6 1 (1.47%) Motion Graphics
6 1 (1.47%) Social Network
6 1 (1.47%) Video Conferencing
Operating Systems
1 1 (1.47%) Linux
Processes & Methodologies
1 23 (33.82%) CRM
2 22 (32.35%) Microservices
3 20 (29.41%) Analytics
4 19 (27.94%) Agile Software Development
5 16 (23.53%) DevOps
6 14 (20.59%) Test Automation
7 13 (19.12%) Continuous Integration
7 13 (19.12%) MVC
8 12 (17.65%) Digital Marketing
8 12 (17.65%) Software Engineering
9 11 (16.18%) Data Science
9 11 (16.18%) E-Commerce
10 10 (14.71%) Collaborative Working
10 10 (14.71%) Deployment Automation
10 10 (14.71%) IT Strategy
10 10 (14.71%) OO
10 10 (14.71%) SEO
11 8 (11.76%) Continuous Improvement
11 8 (11.76%) Marketing Strategy
12 7 (10.29%) CQRS
Programming Languages
1 19 (27.94%) JavaScript
2 18 (26.47%) SQL
3 14 (20.59%) Python
4 12 (17.65%) Java
5 10 (14.71%) PowerShell
6 8 (11.76%) C#
7 7 (10.29%) T-SQL
8 6 (8.82%) Java 8
8 6 (8.82%) XPath
9 2 (2.94%) R
10 1 (1.47%) Go
Qualifications
1 13 (19.12%) Degree
2 1 (1.47%) Computer Science Degree
2 1 (1.47%) Master's Degree
Quality Assurance & Compliance
1 3 (4.41%) Accessibility
1 3 (4.41%) QA
2 2 (2.94%) Data Quality
System Software
1 8 (11.76%) Docker
Systems Management
1 10 (14.71%) Kubernetes
1 10 (14.71%) Opscode Chef
2 8 (11.76%) Terraform
3 2 (2.94%) Kubeflow
4 1 (1.47%) Ansible
Vendors
1 8 (11.76%) Google
2 7 (10.29%) Microsoft
2 7 (10.29%) Nintex
3 5 (7.35%) Facebook
4 3 (4.41%) IBM
5 2 (2.94%) Crimson Hexagon
6 1 (1.47%) Adobe
6 1 (1.47%) Pardot
6 1 (1.47%) Salesforce.com
6 1 (1.47%) SAP