Period
to 8 August 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 8 August 2020 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 195 263 308
Rank change year-on-year +68 +45 -50
Permanent jobs citing Social Media 28 69 42
As % of all permanent jobs advertised in the City of London 0.55% 0.68% 0.38%
As % of the Miscellaneous category 1.33% 1.66% 0.90%
Number of salaries quoted 25 62 40
Median annual salary £60,000 £61,750 £59,500
Median salary % change year-on-year -2.83% +3.78% +19.00%
10th Percentile £34,000 £27,500 £24,000
90th Percentile £84,000 £85,000 £110,000
Central London median annual salary £60,000 £64,000 £50,750
% change year-on-year -6.25% +26.11% +10.33%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 2,110 4,158 4,647
As % of all permanent IT jobs advertised in the City of London 41.67% 40.87% 42.34%
Number of salaries quoted 1,829 3,610 4,171
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +6.56%
10th Percentile £41,750 £36,250 £37,250
90th Percentile £107,500 £100,000 £95,000
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

Salary distribution for jobs citing Social Media in the City of London over the 6 months to 8 August 2020.

Salary histogram for Social Media in the City of London

Social Media
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the City of London region over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +13 2 £35,750 -
Social Media
Central London

For the 6 months to 8 August 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Social Media.

1 12 (42.86%) Marketing
2 9 (32.14%) Analytics
3 8 (28.57%) Data Science
4 7 (25.00%) DevOps
4 7 (25.00%) SQL
5 6 (21.43%) JavaScript
5 6 (21.43%) Degree
6 5 (17.86%) Big Data
6 5 (17.86%) Machine Learning
6 5 (17.86%) Java
6 5 (17.86%) B2B
6 5 (17.86%) Law
6 5 (17.86%) Agile Software Development
7 4 (14.29%) TDD
7 4 (14.29%) Spring
7 4 (14.29%) Software Engineering
7 4 (14.29%) Google
7 4 (14.29%) Python
7 4 (14.29%) CRM
7 4 (14.29%) HubSpot
7 4 (14.29%) Digital Marketing
7 4 (14.29%) Google Analytics
7 4 (14.29%) Git (software)
7 4 (14.29%) Market Research
7 4 (14.29%) RESTful
7 4 (14.29%) Analytical Skills
7 4 (14.29%) Microservices
8 3 (10.71%) Apache Spark
8 3 (10.71%) B2B Marketing
8 3 (10.71%) Hadoop

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (10.71%) Apache
1 3 (10.71%) Apache Spark
2 1 (3.57%) CMS
2 1 (3.57%) WordPress
Applications
1 2 (7.14%) Adobe Illustrator
1 2 (7.14%) Photoshop
2 1 (3.57%) Chatbot
2 1 (3.57%) InDesign
2 1 (3.57%) Sketch
Cloud Services
1 4 (14.29%) Google Analytics
2 3 (10.71%) AWS
3 2 (7.14%) Azure
4 1 (3.57%) Amazon Kinesis
4 1 (3.57%) SaaS
Database & Business Intelligence
1 5 (17.86%) Big Data
2 3 (10.71%) Hadoop
2 3 (10.71%) SQL Server
3 1 (3.57%) Amazon RDS
3 1 (3.57%) Data Warehouse
3 1 (3.57%) Looker
3 1 (3.57%) MySQL
Development Applications
1 4 (14.29%) Git (software)
2 2 (7.14%) Atlassian Bamboo
2 2 (7.14%) Jenkins
2 2 (7.14%) Octopus Deploy
2 2 (7.14%) Selenium
2 2 (7.14%) TeamCity
General
1 12 (42.86%) Marketing
2 5 (17.86%) Law
3 3 (10.71%) Advertising
3 3 (10.71%) Finance
3 3 (10.71%) Games
3 3 (10.71%) Legal
4 1 (3.57%) Billing
4 1 (3.57%) Brand Awareness
4 1 (3.57%) Pharmaceutical
4 1 (3.57%) Telecoms
Job Titles
1 5 (17.86%) Developer
2 4 (14.29%) Java Developer
3 3 (10.71%) Data Engineer
3 3 (10.71%) Data Scientist
4 2 (7.14%) Big Data Engineer
4 2 (7.14%) Creative Director
4 2 (7.14%) DevOps Engineer
4 2 (7.14%) Machine Learning Engineer
4 2 (7.14%) Senior Developer
4 2 (7.14%) Senior Java Developer
4 2 (7.14%) Web Engineer
5 1 (3.57%) Administrator
5 1 (3.57%) Analyst
5 1 (3.57%) Consultant
5 1 (3.57%) Content Editor
5 1 (3.57%) Development Manager
5 1 (3.57%) PHP Web Developer
5 1 (3.57%) Recruitment Consultant
5 1 (3.57%) Technical Development Manager
5 1 (3.57%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (14.29%) RESTful
1 4 (14.29%) Spring
2 3 (10.71%) CSS
2 3 (10.71%) Regular Expression
3 2 (7.14%) HTML
3 2 (7.14%) JSON
4 1 (3.57%) CSS3
4 1 (3.57%) HTML5
4 1 (3.57%) jQuery
4 1 (3.57%) LESS
4 1 (3.57%) REST
4 1 (3.57%) Sass
4 1 (3.57%) Shiny
4 1 (3.57%) Twitter Bootstrap
Miscellaneous
1 4 (14.29%) Analytical Skills
2 2 (7.14%) Mobile App
3 1 (3.57%) Analytical Mindset
3 1 (3.57%) Digital Media
3 1 (3.57%) Foreign Exchange (FX)
3 1 (3.57%) Graphic Design
3 1 (3.57%) User Experience
Operating Systems
1 2 (7.14%) Windows
Processes & Methodologies
1 9 (32.14%) Analytics
2 8 (28.57%) Data Science
3 7 (25.00%) DevOps
4 5 (17.86%) Agile Software Development
4 5 (17.86%) B2B
4 5 (17.86%) Machine Learning
5 4 (14.29%) CRM
5 4 (14.29%) Digital Marketing
5 4 (14.29%) Market Research
5 4 (14.29%) Microservices
5 4 (14.29%) Software Engineering
5 4 (14.29%) TDD
6 3 (10.71%) B2B Marketing
6 3 (10.71%) Customer Engagement
6 3 (10.71%) Data Cleansing
6 3 (10.71%) Factor Analysis
6 3 (10.71%) SEO
6 3 (10.71%) Service Delivery
6 3 (10.71%) Statistics
6 3 (10.71%) Web Analytics
Programming Languages
1 7 (25.00%) SQL
2 6 (21.43%) JavaScript
3 5 (17.86%) Java
4 4 (14.29%) Python
5 2 (7.14%) XPath
6 1 (3.57%) PHP
6 1 (3.57%) R
Qualifications
1 6 (21.43%) Degree
2 1 (3.57%) Master's Degree
Quality Assurance & Compliance
1 1 (3.57%) SLA
Systems Management
1 2 (7.14%) Ansible
1 2 (7.14%) Puppet
1 2 (7.14%) Terraform
Vendors
1 4 (14.29%) Google
1 4 (14.29%) HubSpot
2 3 (10.71%) Microsoft
2 3 (10.71%) Oracle
3 1 (3.57%) Adobe
3 1 (3.57%) Facebook
3 1 (3.57%) Instagram
3 1 (3.57%) Salesforce.com
3 1 (3.57%) Tableau