Period
to 20 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
Central London > City of London
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 264 265 237
Rank change year-on-year +1 -28 -43
Permanent jobs citing Social Media 69 77 158
As % of all permanent IT jobs advertised in the City of London 0.66% 0.72% 1.11%
As % of the Miscellaneous category 1.40% 1.50% 2.33%
Number of salaries quoted 63 66 116
City of London median annual salary £55,000 £50,000 £50,000
Median salary % change year-on-year +10.00% - +11.11%
10th Percentile £22,250 £26,250 £28,750
90th Percentile £75,000 £78,750 £73,750
Central London median annual salary £55,000 £37,500 £50,000
% change year-on-year +46.67% -25.00% +11.11%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Permanent vacancies with a requirement for generic IT skills 4,922 5,127 6,767
As % of all permanent IT jobs advertised in the City of London 47.10% 48.11% 47.41%
Number of salaries quoted 4,383 4,688 5,823
City of London median annual salary £60,000 £57,500 £57,500
Median salary % change year-on-year +4.35% - +4.55%
10th Percentile £36,250 £33,175 £35,000
90th Percentile £97,500 £95,000 £95,000
Central London median annual salary £60,000 £57,500 £57,500
% change year-on-year +4.35% - +4.55%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the City of London.

Salary trend for Social Media in the City of London

Social Media
Salary Histogram in the City of London

The salary distribution of IT jobs citing Social Media in the City of London over the 6 months to 20 January 2018.

Salary histogram for Social Media in the City of London

Social Media
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the City of London region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 4 £42,500 -
Moorgate - 1 £40,000 -
Social Media
Central London

For the 6 months to 20 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Social Media.

1 27 (39.13%) Marketing
2 20 (28.99%) Analytics
3 19 (27.54%) Degree
4 17 (24.64%) Advertising
5 16 (23.19%) Finance
6 15 (21.74%) JavaScript
7 13 (18.84%) Microsoft Excel
7 13 (18.84%) SEO
8 12 (17.39%) Publishing
9 11 (15.94%) Microsoft Office
9 11 (15.94%) Node.js
10 10 (14.49%) HTML
10 10 (14.49%) Business Intelligence
10 10 (14.49%) Microsoft PowerPoint
10 10 (14.49%) Business Development
10 10 (14.49%) Google
11 9 (13.04%) Google Analytics
11 9 (13.04%) Legal
12 8 (11.59%) OO
12 8 (11.59%) Agile Software Development
12 8 (11.59%) Digital Marketing
12 8 (11.59%) Git (software)
13 7 (10.14%) Infographics
13 7 (10.14%) Wireframes
13 7 (10.14%) Analytical Skills
13 7 (10.14%) React
13 7 (10.14%) Kanban
13 7 (10.14%) Data Protection
13 7 (10.14%) Software Engineering
13 7 (10.14%) E-Commerce

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.25%) CMS
2 2 (2.90%) Apache Spark
3 1 (1.45%) Apache Solr
3 1 (1.45%) SharePoint
3 1 (1.45%) SharePoint 2010
3 1 (1.45%) SharePoint 2013
3 1 (1.45%) WordPress
Applications
1 13 (18.84%) Microsoft Excel
2 11 (15.94%) Microsoft Office
3 10 (14.49%) Microsoft PowerPoint
4 6 (8.70%) MS Visio
5 3 (4.35%) Adobe Illustrator
5 3 (4.35%) Photoshop
6 2 (2.90%) Adobe Creative Suite
7 1 (1.45%) Adobe Premiere
7 1 (1.45%) InDesign
7 1 (1.45%) Spreadsheet
Business Applications
1 1 (1.45%) Dynamics NAV
Cloud Services
1 9 (13.04%) Google Analytics
2 4 (5.80%) AdWords
3 3 (4.35%) Amazon AWS
3 3 (4.35%) Amazon Kinesis
3 3 (4.35%) Heroku
3 3 (4.35%) SaaS
4 2 (2.90%) Google Tag Manager
5 1 (1.45%) Adobe Analytics
5 1 (1.45%) Adobe Creative Cloud
5 1 (1.45%) Amazon CloudWatch
5 1 (1.45%) Amazon ElastiCache
5 1 (1.45%) Amazon SQS
5 1 (1.45%) AWS CloudFormation
5 1 (1.45%) AWS Lambda
5 1 (1.45%) BlazeMeter
5 1 (1.45%) Dynamics 365
5 1 (1.45%) MailChimp
5 1 (1.45%) Serverless
5 1 (1.45%) Silverpop
5 1 (1.45%) Virtual Private Cloud
Communications & Networking
1 2 (2.90%) SMS
Database & Business Intelligence
1 5 (7.25%) PostgreSQL
2 3 (4.35%) Amazon DynamoDB
2 3 (4.35%) MongoDB
2 3 (4.35%) MySQL
3 2 (2.90%) Data Lake
3 2 (2.90%) Hadoop
3 2 (2.90%) SQL Server
4 1 (1.45%) BigQuery
4 1 (1.45%) Data Mining
4 1 (1.45%) Data Warehouse
4 1 (1.45%) Hazelcast
4 1 (1.45%) NoSQL
4 1 (1.45%) Redis
4 1 (1.45%) Relational Database
4 1 (1.45%) SQL Server Integration Services
4 1 (1.45%) SQL Server Reporting Services
Development Applications
1 8 (11.59%) Git (software)
2 6 (8.70%) JIRA
3 5 (7.25%) Babel
3 5 (7.25%) webpack
4 1 (1.45%) Axure RP
4 1 (1.45%) Jasmine
4 1 (1.45%) JMeter
4 1 (1.45%) Selenium
4 1 (1.45%) Visual Studio
4 1 (1.45%) WebDriver
General
1 27 (39.13%) Marketing
2 17 (24.64%) Advertising
3 16 (23.19%) Finance
4 12 (17.39%) Publishing
5 9 (13.04%) Legal
6 3 (4.35%) Electronics
6 3 (4.35%) Manufacturing
6 3 (4.35%) Multimedia
6 3 (4.35%) Retail
6 3 (4.35%) Telecoms
7 1 (1.45%) Brand Awareness
7 1 (1.45%) Front Office
Job Titles
1 13 (18.84%) Consultant
2 10 (14.49%) Analyst
2 10 (14.49%) Recruitment Consultant
3 9 (13.04%) Developer
4 8 (11.59%) Graduate
4 8 (11.59%) Graduate Consultant
4 8 (11.59%) Graduate Recruitment Consultant
5 6 (8.70%) Designer
5 6 (8.70%) Digital Analyst
6 5 (7.25%) Front End Developer (Client-Side Developer)
6 5 (7.25%) Senior Developer
6 5 (7.25%) Service Analyst
7 4 (5.80%) Graphic Designer
7 4 (5.80%) Product Analyst
7 4 (5.80%) Senior Front-End Developer
8 3 (4.35%) Digital Producer
8 3 (4.35%) Node.js Developer
8 3 (4.35%) Operations Manager
8 3 (4.35%) Sales Manager
8 3 (4.35%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 11 (15.94%) Node.js
2 10 (14.49%) HTML
3 7 (10.14%) CSS
3 7 (10.14%) React
4 6 (8.70%) HTML5
5 5 (7.25%) CSS3
6 3 (4.35%) Express
6 3 (4.35%) REST
7 2 (2.90%) AngularJS
7 2 (2.90%) Django
7 2 (2.90%) Flask
7 2 (2.90%) Kafka
7 2 (2.90%) NumPy
7 2 (2.90%) Pandas
7 2 (2.90%) RabbitMQ
7 2 (2.90%) scikit-learn
7 2 (2.90%) SciPy
7 2 (2.90%) TensorFlow
7 2 (2.90%) Theano
7 2 (2.90%) WebGL
Miscellaneous
1 7 (10.14%) Analytical Skills
2 6 (8.70%) Digital Media
2 6 (8.70%) User Experience
3 5 (7.25%) Blog
3 5 (7.25%) Computer Science
4 4 (5.80%) Marketing Technology
5 3 (4.35%) Cloud Native
5 3 (4.35%) Graphic Design
6 1 (1.45%) Algorithms
6 1 (1.45%) Animation
6 1 (1.45%) Data Protection Act
6 1 (1.45%) EPoS
6 1 (1.45%) FMCG
6 1 (1.45%) Management Information System
6 1 (1.45%) Public Cloud
Processes & Methodologies
1 20 (28.99%) Analytics
2 13 (18.84%) SEO
3 10 (14.49%) Business Development
3 10 (14.49%) Business Intelligence
4 8 (11.59%) Agile Software Development
4 8 (11.59%) Digital Marketing
4 8 (11.59%) OO
5 7 (10.14%) Data Protection
5 7 (10.14%) E-Commerce
5 7 (10.14%) Infographics
5 7 (10.14%) Kanban
5 7 (10.14%) Software Engineering
5 7 (10.14%) Wireframes
6 6 (8.70%) Acceptance Criteria
6 6 (8.70%) Cost-Benefit Analysis
6 6 (8.70%) Requirements Analysis
6 6 (8.70%) Requirements Management
6 6 (8.70%) Use Case
6 6 (8.70%) User Stories
6 6 (8.70%) Web Development
Programming Languages
1 15 (21.74%) JavaScript
2 6 (8.70%) Python
3 4 (5.80%) C#
3 4 (5.80%) ES6
4 3 (4.35%) Java
4 3 (4.35%) Scala
4 3 (4.35%) SQL
5 2 (2.90%) C++
5 2 (2.90%) Elixir
5 2 (2.90%) Erlang
6 1 (1.45%) ES7
6 1 (1.45%) R
6 1 (1.45%) Ruby
Qualifications
1 19 (27.54%) Degree
2 4 (5.80%) PhD
3 2 (2.90%) AWS Certification
3 2 (2.90%) Computer Science Degree
4 1 (1.45%) Numerate Degree
Quality Assurance & Compliance
1 1 (1.45%) Actionable Recommendations
1 1 (1.45%) GDPR
1 1 (1.45%) QA
System Software
1 2 (2.90%) Docker
Systems Management
1 1 (1.45%) Opscode Chef
Vendors
1 10 (14.49%) Google
2 5 (7.25%) Facebook
3 4 (5.80%) Adobe
3 4 (5.80%) Microsoft
3 4 (5.80%) Salesforce.com
4 3 (4.35%) SAP
5 1 (1.45%) Apple
5 1 (1.45%) DoubleClick
5 1 (1.45%) Pardot
5 1 (1.45%) Tableau
5 1 (1.45%) Twitter