Social Media Job Trends in the City of London

Social Media
Central London > City of London

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 27 July 2026, comparing them to the same period in the previous two years.

6 months to
27 Jul 2026
Same period 2025 Same period 2024
Rank 135 119 141
Rank change year-on-year -16 +22 +42
Permanent jobs citing Social Media 12 21 21
As % of all permanent jobs in the City of London 0.31% 1.10% 0.74%
As % of the Miscellaneous category 1.21% 2.63% 2.07%
Number of salaries quoted 0 2 16
10th Percentile - £37,425 £40,547
25th Percentile - £54,938 £41,250
Median annual salary (50th Percentile) - £90,750 £44,471
Median % change year-on-year - +104.07% +11.18%
75th Percentile - £132,438 £50,938
90th Percentile - £153,475 £58,750
Central London median annual salary £50,000 £90,750 £44,471
% change year-on-year -44.90% +104.07% +11.18%

All Generic Skills
City of London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the City of London.

Permanent vacancies with a requirement for generic IT skills 995 797 1,013
As % of all permanent jobs advertised in the City of London 26.01% 41.71% 35.77%
Number of salaries quoted 722 623 769
10th Percentile £44,100 £42,500 £43,425
25th Percentile £62,500 £56,250 £52,500
Median annual salary (50th Percentile) £80,000 £77,500 £75,000
Median % change year-on-year +3.23% +3.33% -3.23%
75th Percentile £100,000 £103,750 £97,500
90th Percentile £115,000 £145,000 £117,500
Central London median annual salary £80,000 £75,000 £72,500
% change year-on-year +6.67% +3.45% -6.45%

Social Media
Job Vacancy Trend in the City of London

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the City of London.

Social Media job vacancy trend in the City of London

Social Media
Salary Trend in the City of London

Salary distribution trend for jobs in the City of London citing Social Media.

Salary distribution trend for jobs in the City of London citing Social Media

Social Media
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 6 (50.00%) UserZoom
Business Applications
1 4 (33.33%) Adobe Campaign
Cloud Services
1 7 (58.33%) Adobe Analytics
2 6 (50.00%) Contentsquare
3 1 (8.33%) AWS
3 1 (8.33%) Azure
3 1 (8.33%) GCP
Communications & Networking
1 11 (91.67%) Broadband
Database & Business Intelligence
1 1 (8.33%) Amazon Redshift
1 1 (8.33%) DynamoDB
1 1 (8.33%) MongoDB
1 1 (8.33%) Pinecone
1 1 (8.33%) PostgreSQL
1 1 (8.33%) SQLPlus
General
1 7 (58.33%) Games
2 4 (33.33%) Marketing
3 1 (8.33%) Banking
3 1 (8.33%) Finance
Job Titles
1 7 (58.33%) Lead
2 4 (33.33%) Campaign Manager
2 4 (33.33%) User Researcher
3 3 (25.00%) Product Manager
3 3 (25.00%) User Experience Researcher
4 2 (16.67%) Digital User Researcher
4 2 (16.67%) Senior
4 2 (16.67%) Senior Campaign Manager
4 2 (16.67%) Senior Manager
5 1 (8.33%) Artificial Intelligence Engineer
5 1 (8.33%) Development Manager
5 1 (8.33%) Product Development Manager
5 1 (8.33%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 1 (8.33%) Keras
1 1 (8.33%) LangChain
1 1 (8.33%) LangGraph
1 1 (8.33%) NumPy
1 1 (8.33%) Pandas
1 1 (8.33%) PyTorch
1 1 (8.33%) scikit-learn
1 1 (8.33%) TensorFlow
Miscellaneous
1 4 (33.33%) Marketing Technology
1 4 (33.33%) Over-the-Top Content
1 4 (33.33%) Product Ownership
2 1 (8.33%) AI Agents
2 1 (8.33%) Cloud Native
2 1 (8.33%) Clustering
Processes & Methodologies
1 11 (91.67%) Analytics
1 11 (91.67%) Customer Experience
1 11 (91.67%) Roadmaps
2 8 (66.67%) AI
3 7 (58.33%) Agile
3 7 (58.33%) Digital Customer Experience
3 7 (58.33%) Product Roadmap
3 7 (58.33%) Storytelling
3 7 (58.33%) User Research
3 7 (58.33%) User-Centered Design (UCD)
4 6 (50.00%) Behavioural Analytics
4 6 (50.00%) Diary Studies
4 6 (50.00%) Ethnography
4 6 (50.00%) Qualitative Research
4 6 (50.00%) Quantitative Research
4 6 (50.00%) Usability Testing
5 4 (33.33%) Campaign Management
5 4 (33.33%) Digital Marketing
5 4 (33.33%) User Stories
5 4 (33.33%) Web Analytics
Programming Languages
1 1 (8.33%) C
1 1 (8.33%) C++
1 1 (8.33%) Java
1 1 (8.33%) Python
1 1 (8.33%) R
1 1 (8.33%) SQL
Quality Assurance & Compliance
1 7 (58.33%) Accessibility
System Software
1 1 (8.33%) Docker
Systems Management
1 1 (8.33%) Kubernetes
Vendors
1 11 (91.67%) Adobe
2 1 (8.33%) OpenAI