Period
to 17 November 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Cornwall. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 November 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Cornwall
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 34 37 29
Rank change year-on-year +3 -8 -14
Permanent jobs citing Marketing 19 17 26
As % of all permanent IT jobs advertised in Cornwall 7.01% 5.52% 9.19%
As % of the General category 16.10% 15.89% 34.67%
Number of salaries quoted 19 11 26
Cornwall median annual salary £21,500 £24,500 £25,000
Median salary % change year-on-year -12.24% -2.00% +6.38%
10th Percentile £18,000 £17,000 £20,625
90th Percentile £24,950 £45,000 £28,750
South West median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cornwall with a requirement for common skills.

All General Skills
Cornwall
Permanent vacancies with a requirement for common skills 118 107 75
As % of all permanent IT jobs advertised in Cornwall 43.54% 34.74% 26.50%
Number of salaries quoted 85 78 34
Cornwall median annual salary £25,000 £40,000 £27,500
Median salary % change year-on-year -37.50% +45.45% -26.67%
10th Percentile £18,000 £21,250 £21,250
90th Percentile £39,000 £55,000 £31,225
South West median annual salary £45,000 £42,500 £43,875
% change year-on-year +5.88% -3.13% +6.36%

Marketing
Job Vacancy Trend in Cornwall

Job postings citing Marketing as a percentage of all IT jobs advertised in Cornwall.

Job vacancy trend for Marketing in Cornwall

Marketing
Salary Trend in Cornwall

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Cornwall.

Salary trend for Marketing in Cornwall

Marketing
Job Locations in Cornwall

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Cornwall region over the 6 months to 17 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Falmouth +13 7 £21,500 +19.44% 1
Helston 0 5 £18,000 -65.71%
Truro +6 2 £27,500 -38.89% 2
Marketing
South West

For the 6 months to 17 November 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cornwall region with a requirement for Marketing.

1 19 (100.00%) HTML
1 19 (100.00%) CSS
1 19 (100.00%) HTML5
2 17 (89.47%) Adobe
2 17 (89.47%) Photoshop
3 12 (63.16%) Project Management
3 12 (63.16%) JavaScript
3 12 (63.16%) Email Marketing
3 12 (63.16%) Adobe Creative Suite
4 10 (52.63%) Graphic Design
5 7 (36.84%) Google Analytics
5 7 (36.84%) Google
5 7 (36.84%) Web Development
5 7 (36.84%) jQuery
5 7 (36.84%) Time Management
5 7 (36.84%) WordPress
5 7 (36.84%) PHP
5 7 (36.84%) Java
5 7 (36.84%) CMS
5 7 (36.84%) Front End Development
5 7 (36.84%) CSS3
5 7 (36.84%) Sass
5 7 (36.84%) Analytics
5 7 (36.84%) Task Automation
5 7 (36.84%) Creative Thinking
6 5 (26.32%) SEO
6 5 (26.32%) Degree
6 5 (26.32%) Photography
6 5 (26.32%) Brand Management
6 5 (26.32%) Adobe Illustrator

Marketing
Co-occurring IT Skills in Cornwall by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (36.84%) CMS
1 7 (36.84%) WordPress
Applications
1 17 (89.47%) Photoshop
2 12 (63.16%) Adobe Creative Suite
3 5 (26.32%) Adobe Illustrator
3 5 (26.32%) Fireworks
3 5 (26.32%) InDesign
Business Applications
1 5 (26.32%) Shopify
Cloud Services
1 7 (36.84%) Google Analytics
2 5 (26.32%) Adobe Creative Cloud
Development Applications
1 5 (26.32%) Dreamweaver
General
1 5 (26.32%) Retail
Job Titles
1 14 (73.68%) Developer
2 12 (63.16%) Designer
3 7 (36.84%) Creative Designer
3 7 (36.84%) Creative Developer
3 7 (36.84%) Front End Developer (Client-Side Developer)
4 6 (31.58%) Front End Web Developer (Client-Side Developer)
4 6 (31.58%) Web Developer
5 5 (26.32%) Graphic Designer
5 5 (26.32%) Junior
5 5 (26.32%) Junior Designer
5 5 (26.32%) Junior Graphic Designer
6 1 (5.26%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 19 (100.00%) CSS
1 19 (100.00%) HTML
1 19 (100.00%) HTML5
2 7 (36.84%) CSS3
2 7 (36.84%) jQuery
2 7 (36.84%) Sass
3 5 (26.32%) Flash
3 5 (26.32%) Twitter Bootstrap
3 5 (26.32%) XHTML
Miscellaneous
1 10 (52.63%) Graphic Design
2 5 (26.32%) Photography
2 5 (26.32%) Social Media
Processes & Methodologies
1 12 (63.16%) Email Marketing
1 12 (63.16%) Project Management
2 7 (36.84%) Analytics
2 7 (36.84%) Creative Thinking
2 7 (36.84%) Front End Development
2 7 (36.84%) Task Automation
2 7 (36.84%) Time Management
2 7 (36.84%) Web Development
3 5 (26.32%) Brand Management
3 5 (26.32%) Digital Marketing
3 5 (26.32%) E-Commerce
3 5 (26.32%) Information Architecture
3 5 (26.32%) Mentoring
3 5 (26.32%) Online Marketing
3 5 (26.32%) Problem-Solving
3 5 (26.32%) SEO
3 5 (26.32%) Server Management
3 5 (26.32%) Typography
3 5 (26.32%) Web Design
Programming Languages
1 12 (63.16%) JavaScript
2 7 (36.84%) Java
2 7 (36.84%) PHP
Qualifications
1 5 (26.32%) Degree
Vendors
1 17 (89.47%) Adobe
2 7 (36.84%) Google
3 5 (26.32%) WooCommerce