Period
to 11 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 11 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > South West
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 25 32 56
Rank change year-on-year +7 +24 -10
Permanent jobs citing Marketing 798 754 547
As % of all permanent IT jobs advertised in the South West 7.96% 7.35% 5.10%
As % of the General category 23.51% 22.20% 15.20%
Number of salaries quoted 643 637 498
South West median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% -
10th Percentile £22,100 £26,250 £26,250
90th Percentile £75,000 £66,250 £67,500
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for common skills.

All General Skills
South West
Permanent vacancies with a requirement for common skills 3,394 3,396 3,599
As % of all permanent IT jobs advertised in the South West 33.84% 33.12% 33.57%
Number of salaries quoted 2,650 2,738 2,885
South West median annual salary £45,000 £44,000 £44,000
Median salary % change year-on-year +2.27% - +6.02%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £70,000 £65,250 £70,000
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Marketing
Job Vacancy Trend in the South West

Job postings citing Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Marketing in the South West

Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the South West.

Salary trend for Marketing in the South West

Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Marketing in the South West over the 6 months to 11 December 2018.

Salary histogram for Marketing in the South West

Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South West region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +6 438 £47,500 -9.52% 41
Wiltshire +28 100 £40,000 +12.68% 10
Gloucestershire -12 93 £45,000 -5.26% 15
Somerset 0 46 £42,500 +6.25% 14
Dorset -12 40 £45,000 +5.88% 13
Devon +17 24 £37,500 +7.14% 16
Cornwall +15 18 £21,500 - 6
Marketing
England

For the 6 months to 11 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Marketing.

1 415 (52.01%) Digital Marketing
2 404 (50.63%) Finance
3 393 (49.25%) Telecoms
4 391 (49.00%) Business Intelligence
5 371 (46.49%) Programme Management
6 357 (44.74%) Electronics
6 357 (44.74%) Manufacturing
7 354 (44.36%) SAP
8 248 (31.08%) Agile Software Development
9 201 (25.19%) Microsoft
10 194 (24.31%) JavaScript
11 178 (22.31%) HTML
12 162 (20.30%) C#
13 158 (19.80%) .NET
14 146 (18.30%) CSS
15 142 (17.79%) Java
16 125 (15.66%) SQL Server
17 119 (14.91%) Scrum
18 118 (14.79%) MVC
19 115 (14.41%) SQL
20 111 (13.91%) E-Commerce
20 111 (13.91%) Degree
21 94 (11.78%) Oracle
22 89 (11.15%) jQuery
23 85 (10.65%) Project Management
24 82 (10.28%) Analytics
25 81 (10.15%) ASP.NET
26 78 (9.77%) Microsoft Azure
27 77 (9.65%) User Experience
27 77 (9.65%) TDD

Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (3.38%) CMS
2 24 (3.01%) Elasticsearch
3 21 (2.63%) Apache Spark
4 10 (1.25%) BizTalk Server
4 10 (1.25%) WordPress
5 9 (1.13%) Apache
6 7 (0.88%) Skype for Business
7 6 (0.75%) Tomcat
8 5 (0.63%) Drupal
8 5 (0.63%) SharePoint
9 4 (0.50%) Blackberry Enterprise Server
9 4 (0.50%) Confluence
9 4 (0.50%) IIS
9 4 (0.50%) JBoss
9 4 (0.50%) Mule
9 4 (0.50%) Mule ESB
10 3 (0.38%) SAS
10 3 (0.38%) Sitecore CMS
10 3 (0.38%) Umbraco
11 2 (0.25%) EPiServer
Applications
1 42 (5.26%) Microsoft Office
2 25 (3.13%) Photoshop
3 22 (2.76%) Microsoft Excel
3 22 (2.76%) Microsoft PowerPoint
4 13 (1.63%) Adobe Creative Suite
5 11 (1.38%) Adobe Illustrator
6 10 (1.25%) Microsoft Project
6 10 (1.25%) MS Visio
7 8 (1.00%) InDesign
8 5 (0.63%) Fireworks
9 4 (0.50%) InVision
10 2 (0.25%) OmniGraffle
10 2 (0.25%) Pixate
11 1 (0.13%) EngageOne
11 1 (0.13%) Flinto
11 1 (0.13%) GIMP
11 1 (0.13%) PrintSoft PReS
11 1 (0.13%) SPSS
11 1 (0.13%) UXPin
Business Applications
1 7 (0.88%) Shopify
2 6 (0.75%) Adobe Campaign
3 5 (0.63%) Magento
3 5 (0.63%) Oracle EBS
3 5 (0.63%) Oracle EBS R12
4 4 (0.50%) Dynamics CRM
5 3 (0.38%) FastStats
5 3 (0.38%) NetSuite
5 3 (0.38%) Unica
6 2 (0.25%) WebTrends
7 1 (0.13%) Dynamics AX
7 1 (0.13%) Exstream
7 1 (0.13%) PlanetPress Connect
Cloud Services
1 78 (9.77%) Microsoft Azure
2 65 (8.15%) Amazon AWS
3 29 (3.63%) SaaS
4 23 (2.88%) PaaS
5 21 (2.63%) Google Analytics
5 21 (2.63%) IaaS
6 16 (2.01%) Azure Functions
6 16 (2.01%) Serverless
7 15 (1.88%) Google Cloud Platform
8 13 (1.63%) AdWords
9 8 (1.00%) Office 365
10 7 (0.88%) Adobe Creative Cloud
10 7 (0.88%) Amazon SQS
11 6 (0.75%) Basecamp
12 4 (0.50%) Amazon EC2
13 3 (0.38%) Silverpop
14 2 (0.25%) GitHub
14 2 (0.25%) Google Tag Manager
14 2 (0.25%) Sage Pay
14 2 (0.25%) Salesforce Sales Cloud
Communications & Networking
1 26 (3.26%) WAN
2 13 (1.63%) Internet
3 11 (1.38%) Firewall
4 7 (0.88%) Skype
5 4 (0.50%) PBX
5 4 (0.50%) Unified Communications
6 2 (0.25%) Network Security
6 2 (0.25%) SSL
6 2 (0.25%) Wireless
7 1 (0.13%) DNS
7 1 (0.13%) HTTP
7 1 (0.13%) LAN
7 1 (0.13%) Software-Defined Networking
7 1 (0.13%) TCP/IP
7 1 (0.13%) VoIP
7 1 (0.13%) VPN
7 1 (0.13%) Wi-Fi
Database & Business Intelligence
1 125 (15.66%) SQL Server
2 38 (4.76%) MySQL
3 30 (3.76%) MongoDB
4 21 (2.63%) Big Data
5 19 (2.38%) Oracle Database
6 16 (2.01%) Apache Cassandra
6 16 (2.01%) SQL Server Integration Services
7 14 (1.75%) Data Mining
7 14 (1.75%) NoSQL
8 12 (1.50%) Oracle Database 11g
9 11 (1.38%) Oracle Database 12c
10 10 (1.25%) Data Warehouse
11 8 (1.00%) Hadoop
12 7 (0.88%) CouchDB
12 7 (0.88%) Power BI
12 7 (0.88%) Relational Database
12 7 (0.88%) SAP Data Services
13 6 (0.75%) Amazon DynamoDB
14 5 (0.63%) Azure SQL Database
14 5 (0.63%) SQL Server Analysis Services
Development Applications
1 51 (6.39%) Git (software)
2 34 (4.26%) Visual Studio
3 22 (2.76%) Team Foundation Server
4 21 (2.63%) Selenium
5 16 (2.01%) JIRA
5 16 (2.01%) JUnit
5 16 (2.01%) Visual Studio Team System
6 13 (1.63%) Protractor
7 11 (1.38%) Jasmine
7 11 (1.38%) TestNG
8 10 (1.25%) Jenkins
9 8 (1.00%) Subversion
10 7 (0.88%) Mercurial
11 6 (0.75%) gulp
11 6 (0.75%) Rational DOORS
12 5 (0.63%) Dreamweaver
12 5 (0.63%) IDA Disassembler
12 5 (0.63%) OllyDbg
12 5 (0.63%) WebDriver
13 4 (0.50%) IntelliJ
General
1 404 (50.63%) Finance
2 393 (49.25%) Telecoms
3 357 (44.74%) Electronics
3 357 (44.74%) Manufacturing
4 41 (5.14%) Retail
5 38 (4.76%) Advertising
6 17 (2.13%) Banking
7 16 (2.01%) Billing
8 14 (1.75%) German Language
8 14 (1.75%) Mandarin Language
9 11 (1.38%) Military
10 10 (1.25%) Law
11 7 (0.88%) Games
12 5 (0.63%) Publishing
13 2 (0.25%) Back Office
13 2 (0.25%) Local Government
14 1 (0.13%) Automotive
14 1 (0.13%) Brand Awareness
14 1 (0.13%) Front Office
Job Titles
1 288 (36.09%) Developer
2 86 (10.78%) Architect
3 80 (10.03%) Software Developer
4 67 (8.40%) .NET Developer
5 61 (7.64%) Analyst
6 60 (7.52%) Java Developer
7 53 (6.64%) Senior Developer
8 48 (6.02%) C# Developer
9 47 (5.89%) C# .NET Developer
9 47 (5.89%) Solutions Architect
10 45 (5.64%) Consultant
11 39 (4.89%) PHP Developer
12 38 (4.76%) .NET Software Developer
13 35 (4.39%) C# Software Developer
13 35 (4.39%) Project Manager
14 30 (3.76%) Senior Java Developer
15 26 (3.26%) Web Developer
16 23 (2.88%) Applications Developer
16 23 (2.88%) Designer
16 23 (2.88%) Team Leader
Libraries, Frameworks & Software Standards
1 178 (22.31%) HTML
2 158 (19.80%) .NET
3 146 (18.30%) CSS
4 89 (11.15%) jQuery
5 81 (10.15%) ASP.NET
6 76 (9.52%) Web Services
7 69 (8.65%) AngularJS
8 62 (7.77%) RESTful
9 60 (7.52%) Spring
10 56 (7.02%) SOAP
11 54 (6.77%) HTML5
12 51 (6.39%) Spring MVC
13 49 (6.14%) Node.js
14 47 (5.89%) XML
15 44 (5.51%) React
16 32 (4.01%) J2EE
17 29 (3.63%) CSS3
18 26 (3.26%) REST
19 25 (3.13%) WCF
20 24 (3.01%) JSON
Miscellaneous
1 77 (9.65%) User Experience
2 75 (9.40%) Greenfield Project
3 49 (6.14%) Renewable Energy
4 46 (5.76%) Analytical Skills
5 44 (5.51%) Social Media
6 27 (3.38%) Virtual Team
7 26 (3.26%) Mobile App
8 25 (3.13%) Management Information System
9 19 (2.38%) Smart Meter
10 18 (2.26%) Self-Motivation
11 12 (1.50%) Blog
11 12 (1.50%) Social Network
12 10 (1.25%) Algorithms
12 10 (1.25%) Graphic Design
13 9 (1.13%) Hybrid Cloud
13 9 (1.13%) Industry 4.0
14 7 (0.88%) Animation
14 7 (0.88%) Cyberattack
14 7 (0.88%) Linux Command Line
15 6 (0.75%) Photography
Operating Systems
1 42 (5.26%) Linux
2 25 (3.13%) Apple iOS
3 24 (3.01%) Windows
4 22 (2.76%) Android
5 14 (1.75%) Unix
6 13 (1.63%) Solaris
7 9 (1.13%) Windows Server
8 6 (0.75%) Windows Server 2012
9 4 (0.50%) Debian
9 4 (0.50%) Mac OS X
9 4 (0.50%) Ubuntu
10 3 (0.38%) CentOS
10 3 (0.38%) Windows 10
11 1 (0.13%) Embedded Linux
11 1 (0.13%) Windows 7
Processes & Methodologies
1 415 (52.01%) Digital Marketing
2 391 (49.00%) Business Intelligence
3 371 (46.49%) Programme Management
4 248 (31.08%) Agile Software Development
5 119 (14.91%) Scrum
6 118 (14.79%) MVC
7 111 (13.91%) E-Commerce
8 85 (10.65%) Project Management
9 82 (10.28%) Analytics
10 77 (9.65%) TDD
11 66 (8.27%) Continuous Integration
12 64 (8.02%) Presales
13 55 (6.89%) Collaborative Working
14 53 (6.64%) Problem-Solving
15 47 (5.89%) Service Delivery
15 47 (5.89%) Web Development
16 46 (5.76%) SDLC
17 44 (5.51%) Software Engineering
18 41 (5.14%) CRM
19 37 (4.64%) Waterfall
Programming Languages
1 194 (24.31%) JavaScript
2 162 (20.30%) C#
3 142 (17.79%) Java
4 115 (14.41%) SQL
5 74 (9.27%) Python
6 53 (6.64%) PHP
7 30 (3.76%) C++
8 29 (3.63%) C
9 28 (3.51%) PowerShell
10 17 (2.13%) PL/SQL
11 15 (1.88%) Bash Shell
11 15 (1.88%) Perl
11 15 (1.88%) Ruby
12 13 (1.63%) Shell Script
13 12 (1.50%) Go
14 11 (1.38%) T-SQL
15 7 (0.88%) Objective-C
15 7 (0.88%) R
16 6 (0.75%) Apple Swift
16 6 (0.75%) Java 8
Qualifications
1 111 (13.91%) Degree
2 66 (8.27%) Computer Science Degree
3 59 (7.39%) Security Cleared
4 47 (5.89%) SC Cleared
5 26 (3.26%) DV Cleared
6 11 (1.38%) PhD
7 8 (1.00%) ISEB
8 7 (0.88%) Cisco Certification
8 7 (0.88%) CITP
8 7 (0.88%) IIBA
9 5 (0.63%) Chartered Engineer
9 5 (0.63%) DBS Check
10 4 (0.50%) CCSP
10 4 (0.50%) CESG Certified Professional
10 4 (0.50%) CISM
10 4 (0.50%) CISSP
10 4 (0.50%) CLAS
10 4 (0.50%) IISP
11 3 (0.38%) CCNA
11 3 (0.38%) CCNP
Quality Assurance & Compliance
1 26 (3.26%) QA
2 18 (2.26%) SLA
3 16 (2.01%) ISO/IEC 27001
4 6 (0.75%) RMADS
5 5 (0.63%) ISO/IEC 15288
6 4 (0.50%) HMG Security Policy Framework
6 4 (0.50%) PMO
7 3 (0.38%) GDPR
7 3 (0.38%) Government Security Classifications
8 2 (0.25%) PCI DSS
8 2 (0.25%) WCAG
9 1 (0.13%) Data Quality
9 1 (0.13%) ISO 9001
System Software
1 30 (3.76%) Active Directory
2 23 (2.88%) Docker
3 7 (0.88%) VMware Infrastructure
4 4 (0.50%) Xen
5 2 (0.25%) Hyper-V
6 1 (0.13%) vSphere
Systems Management
1 10 (1.25%) Ansible
2 7 (0.88%) Kubernetes
3 6 (0.75%) Opscode Chef
4 4 (0.50%) Nagios
4 4 (0.50%) PTC Integrity
5 3 (0.38%) Cacti
5 3 (0.38%) Puppet
5 3 (0.38%) Terraform
6 1 (0.13%) AirWatch
6 1 (0.13%) Forefront Identity Manager
6 1 (0.13%) McAfee ePO
6 1 (0.13%) Microsoft Intune
6 1 (0.13%) Nessus
6 1 (0.13%) NetBackup
6 1 (0.13%) Oozie
6 1 (0.13%) SCCM
6 1 (0.13%) Systems Management Server (SMS)
Vendors
1 354 (44.36%) SAP
2 201 (25.19%) Microsoft
3 94 (11.78%) Oracle
4 51 (6.39%) Google
5 35 (4.39%) Adobe
6 25 (3.13%) BT
6 25 (3.13%) Facebook
7 18 (2.26%) Apple
8 13 (1.63%) VMware
9 11 (1.38%) CheckPoint
10 10 (1.25%) Informatica
10 10 (1.25%) Twitter
11 9 (1.13%) DevExpress
11 9 (1.13%) Salesforce.com
12 7 (0.88%) Tableau
13 6 (0.75%) Red Hat
14 5 (0.63%) Cisco
14 5 (0.63%) WooCommerce
15 4 (0.50%) Sonus
15 4 (0.50%) Splunk