Marketing Job Trends in the South West

Marketing
England > South West

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the South West. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 14 February 2026, comparing them to the same period in the previous two years.

6 months to
14 Feb 2026
Same period 2025 Same period 2024
Rank 43 94 87
Rank change year-on-year +51 -7 -20
Permanent jobs citing Marketing 204 87 212
As % of all permanent jobs in the South West 3.51% 2.42% 3.19%
As % of the General category 8.01% 3.94% 5.85%
Number of salaries quoted 173 55 185
10th Percentile £22,000 £30,150 £26,684
25th Percentile £29,000 £41,250 £32,132
Median annual salary (50th Percentile) £47,500 £50,000 £40,000
Median % change year-on-year -5.00% +25.00% -11.11%
75th Percentile £60,000 £67,500 £55,000
90th Percentile £76,750 £73,886 £63,750
England median annual salary £45,000 £65,000 £47,500
% change year-on-year -30.77% +36.84% -17.39%

All General Skills
South West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the South West.

Permanent vacancies with a requirement for general skills 2,548 2,209 3,621
As % of all permanent jobs advertised in the South West 43.89% 61.40% 54.52%
Number of salaries quoted 1,587 1,016 2,760
10th Percentile £26,250 £31,250 £27,050
25th Percentile £30,750 £41,188 £34,760
Median annual salary (50th Percentile) £45,000 £55,000 £50,000
Median % change year-on-year -18.18% +10.00% -
75th Percentile £63,750 £68,750 £63,750
90th Percentile £80,000 £85,000 £78,750
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -12.00%

Marketing
Job Vacancy Trend in the South West

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the South West.

Marketing job vacancy trend in the South West

Marketing
Salary Trend in the South West

Salary distribution trend for jobs in the South West citing Marketing.

Salary distribution trend for jobs in the South West citing Marketing

Marketing
Salary Histogram in the South West

Salary distribution for jobs citing Marketing in the South West over the 6 months to 14 February 2026.

Salary histogram for Marketing in the South West

Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South West region over the 6 months to 14 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Bristol +45 92 £50,000 +8.74% 31
Wiltshire +17 30 £52,500 +5.00% 8
Dorset +9 26 £35,000 -17.65% 4
Gloucestershire +16 24 £38,000 -36.67% 17
Somerset -8 21 £27,750 -40.00% 11
Devon -9 7 £29,250 -37.10% 12
Cornwall -12 1 £25,039 -52.31%
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the South West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (1.47%) CMS
1 3 (1.47%) WordPress
2 2 (0.98%) Tomcat
2 2 (0.98%) WebLogic
2 2 (0.98%) WebLogic Portal
3 1 (0.49%) Apache
3 1 (0.49%) Apache Spark
3 1 (0.49%) Confluence
3 1 (0.49%) Sitecore CMS
Applications
1 8 (3.92%) Adobe Creative Suite
2 2 (0.98%) Chatbot
2 2 (0.98%) Microsoft Office
3 1 (0.49%) Acrobat
3 1 (0.49%) Elementor
3 1 (0.49%) Microsoft Excel
3 1 (0.49%) Photoshop
Business Applications
1 2 (0.98%) Oracle EBS
1 2 (0.98%) Primavera
1 2 (0.98%) Salesforce CRM
2 1 (0.49%) Dynamics CRM
2 1 (0.49%) Magento
Cloud Services
1 8 (3.92%) SaaS
2 7 (3.43%) Azure
3 6 (2.94%) AWS
3 6 (2.94%) Power Platform
4 4 (1.96%) Canva
4 4 (1.96%) Dynamics 365
4 4 (1.96%) Google Ads
4 4 (1.96%) Google Analytics
5 3 (1.47%) GCP
6 2 (0.98%) OCI
7 1 (0.49%) Adobe Creative Cloud
7 1 (0.49%) AWS CloudFormation
7 1 (0.49%) Google Tag Manager
7 1 (0.49%) Matillion
7 1 (0.49%) Microsoft 365
7 1 (0.49%) Microsoft Copilot
7 1 (0.49%) Salesforce Einstein
7 1 (0.49%) Salesforce Service Cloud
7 1 (0.49%) Serverless
7 1 (0.49%) Snowflake
Communications & Networking
1 3 (1.47%) DHCP
1 3 (1.47%) DNS
1 3 (1.47%) TCP/IP
2 2 (0.98%) Broadband
2 2 (0.98%) Internet
3 1 (0.49%) LAN
3 1 (0.49%) SD-WAN
3 1 (0.49%) SMS
3 1 (0.49%) Unified Communications
3 1 (0.49%) WAN
3 1 (0.49%) Wi-Fi
3 1 (0.49%) Wireless
Database & Business Intelligence
1 4 (1.96%) Power BI
2 3 (1.47%) Tableau
3 2 (0.98%) MongoDB
3 2 (0.98%) Oracle Database
3 2 (0.98%) Oracle Discoverer
3 2 (0.98%) Oracle Reports
4 1 (0.49%) Data Warehouse
4 1 (0.49%) Looker
4 1 (0.49%) NoSQL
4 1 (0.49%) Power Query
4 1 (0.49%) SQL Server
Development Applications
1 3 (1.47%) Git
2 2 (0.98%) Jenkins
2 2 (0.98%) Oracle APEX
2 2 (0.98%) Oracle Forms
3 1 (0.49%) Bitbucket
3 1 (0.49%) GitLab
3 1 (0.49%) JIRA
General
1 66 (32.35%) Social Skills
2 56 (27.45%) Finance
3 55 (26.96%) Manufacturing
4 47 (23.04%) Telecoms
5 45 (22.06%) Electronics
5 45 (22.06%) Public Sector
6 12 (5.88%) Retail
7 11 (5.39%) Inclusion and Diversity
8 9 (4.41%) Analytical Skills
9 8 (3.92%) Advertising
10 6 (2.94%) Financial Institution
10 6 (2.94%) Presentation Skills
11 5 (2.45%) Organisational Skills
12 2 (0.98%) Brand Awareness
13 1 (0.49%) Aeronautics
13 1 (0.49%) Banking
13 1 (0.49%) Games
13 1 (0.49%) Humanities
13 1 (0.49%) Influencing Skills
13 1 (0.49%) Law
Job Titles
1 33 (16.18%) Consultant
2 28 (13.73%) Marketing Manager
3 26 (12.75%) Marketing Specialist
3 26 (12.75%) Security Consultant
4 20 (9.80%) Technical Specialist
5 14 (6.86%) Account Manager
6 13 (6.37%) Digital Marketing Manager
7 10 (4.90%) Performance Specialist
8 9 (4.41%) CRM Manager
9 8 (3.92%) Sales Executive
10 7 (3.43%) Developer
10 7 (3.43%) Marketing Executive
11 6 (2.94%) Marketing Automation Manager
11 6 (2.94%) Sales Representative
12 5 (2.45%) Analytics Manager
12 5 (2.45%) Recruitment Consultant
13 4 (1.96%) Business Manager
13 4 (1.96%) Data Analytics Manager
13 4 (1.96%) Data Manager
13 4 (1.96%) Salesforce Specialist
Libraries, Frameworks & Software Standards
1 26 (12.75%) SAP CAF
2 7 (3.43%) CSS
2 7 (3.43%) HTML
3 2 (0.98%) Bootstrap
3 2 (0.98%) Flask
3 2 (0.98%) ModSecurity
3 2 (0.98%) NumPy
3 2 (0.98%) Oracle ADF
3 2 (0.98%) Pandas
3 2 (0.98%) PyTorch
3 2 (0.98%) RESTful
3 2 (0.98%) scikit-learn
3 2 (0.98%) TensorFlow
3 2 (0.98%) WebCenter
4 1 (0.49%) EDI
4 1 (0.49%) PySpark
Miscellaneous
1 10 (4.90%) Blog
1 10 (4.90%) Social Media
2 7 (3.43%) Onboarding
3 6 (2.94%) Web Conferencing
4 4 (1.96%) Analytical Mindset
5 3 (1.47%) Motion Graphics
5 3 (1.47%) Product Ownership
5 3 (1.47%) Self-Motivation
6 2 (0.98%) AI Agents
6 2 (0.98%) Algorithms
6 2 (0.98%) Graphic Design
6 2 (0.98%) Marketing Technology
6 2 (0.98%) Podcast
7 1 (0.49%) CCTV
7 1 (0.49%) Cloud Native
7 1 (0.49%) Driving Licence
7 1 (0.49%) e-Learning
7 1 (0.49%) EPoS
7 1 (0.49%) Video Editing
Operating Systems
1 6 (2.94%) Linux
2 4 (1.96%) Windows
3 2 (0.98%) Unix
Processes & Methodologies
1 88 (43.14%) Digital Marketing
2 50 (24.51%) Business Intelligence
3 45 (22.06%) Programme Management
4 41 (20.10%) CRM
5 39 (19.12%) Cybersecurity
6 31 (15.20%) Collaborative Culture
7 26 (12.75%) ISMS
7 26 (12.75%) Risk Management
8 22 (10.78%) Business Development
9 21 (10.29%) Analytics
9 21 (10.29%) B2B
9 21 (10.29%) Demand Generation
10 15 (7.35%) AI
10 15 (7.35%) Roadmaps
11 14 (6.86%) Lead Generation
12 12 (5.88%) B2B Marketing
13 11 (5.39%) Customer Experience
13 11 (5.39%) Marketing Automation
14 10 (4.90%) Data Management
14 10 (4.90%) Problem-Solving
Programming Languages
1 13 (6.37%) Python
2 8 (3.92%) JavaScript
2 8 (3.92%) SQL
3 4 (1.96%) Bash
4 2 (0.98%) PL/SQL
4 2 (0.98%) PowerShell
4 2 (0.98%) R
5 1 (0.49%) Bicep
5 1 (0.49%) C#
5 1 (0.49%) C++
5 1 (0.49%) Data Analysis Expressions
5 1 (0.49%) TypeScript
5 1 (0.49%) VBA
Qualifications
1 39 (19.12%) Security Cleared
2 34 (16.67%) SC Cleared
3 32 (15.69%) Degree
4 27 (13.24%) CISM
4 27 (13.24%) CISSP
5 26 (12.75%) ISO 27001 Lead Implementer
6 13 (6.37%) DV Cleared
7 2 (0.98%) Master's Degree
8 1 (0.49%) (ISC)2 CCSP
8 1 (0.49%) Azure Certification
8 1 (0.49%) Cisco Certification
8 1 (0.49%) Computer Science Degree
8 1 (0.49%) Numerate Degree
Quality Assurance & Compliance
1 29 (14.22%) ISO/IEC 27001
2 27 (13.24%) NIST
3 26 (12.75%) GRC
4 3 (1.47%) GDPR
4 3 (1.47%) QA
5 1 (0.49%) Accessibility
5 1 (0.49%) Actionable Recommendations
5 1 (0.49%) Data Quality
5 1 (0.49%) PCI DSS
System Software
1 4 (1.96%) Docker
2 3 (1.47%) Active Directory
3 1 (0.49%) Hyper-V
3 1 (0.49%) VMware Infrastructure
Systems Management
1 3 (1.47%) Ansible
2 2 (0.98%) Kubernetes
2 2 (0.98%) Oracle Enterprise Manager
2 2 (0.98%) Terraform
3 1 (0.49%) Nessus
3 1 (0.49%) NetBackup
3 1 (0.49%) Progress Chef
Vendors
1 45 (22.06%) SAP
2 31 (15.20%) Salesforce
3 11 (5.39%) Microsoft
4 9 (4.41%) Adobe
4 9 (4.41%) HubSpot
5 5 (2.45%) Google
5 5 (2.45%) Salesforce Marketing Cloud
6 3 (1.47%) Facebook
6 3 (1.47%) Pardot
7 2 (0.98%) IFS
7 2 (0.98%) Oracle
7 2 (0.98%) PayPal
8 1 (0.49%) Cisco
8 1 (0.49%) Dell
8 1 (0.49%) HP
8 1 (0.49%) Juniper
8 1 (0.49%) Optimizely
8 1 (0.49%) Palantir
8 1 (0.49%) Ubiquiti
8 1 (0.49%) VMware