Period
to 24 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > South West
6 months to
24 Sep 2018
Same period 2017 Same period 2016
Rank 37 24 53
Rank change year-on-year -13 +29 +6
Permanent jobs citing Marketing 746 969 569
As % of all permanent IT jobs advertised in the South West 7.19% 9.60% 5.24%
As % of the General category 21.04% 27.80% 14.95%
Number of salaries quoted 611 795 510
South West median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -
10th Percentile £22,500 £25,000 £26,250
90th Percentile £72,500 £65,000 £65,000
England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for common skills.

All General Skills
South West
Permanent vacancies with a requirement for common skills 3,546 3,486 3,806
As % of all permanent IT jobs advertised in the South West 34.17% 34.52% 35.05%
Number of salaries quoted 2,829 2,795 3,047
South West median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £26,000 £26,000 £26,250
90th Percentile £67,500 £65,000 £70,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing
Job Vacancy Trend in the South West

Job postings citing Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Marketing in the South West

Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the South West.

Salary trend for Marketing in the South West

Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Marketing in the South West over the 6 months to 24 September 2018.

Salary histogram for Marketing in the South West

Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South West region over the 6 months to 24 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -3 392 £45,000 -5.26% 61
Gloucestershire -20 106 £45,000 -5.26% 14
Wiltshire -27 69 £41,500 +1.84% 21
Dorset -17 52 £40,000 +21.21% 12
Somerset -9 37 £44,000 +6.67% 18
Cornwall +10 20 £21,500 -12.24%
Devon +15 17 £45,500 +30.00% 17
Marketing
England

For the 6 months to 24 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Marketing.

1 388 (52.01%) Digital Marketing
2 369 (49.46%) Finance
3 365 (48.93%) Telecoms
4 338 (45.31%) Business Intelligence
5 331 (44.37%) Programme Management
6 326 (43.70%) Electronics
7 325 (43.57%) SAP
8 323 (43.30%) Manufacturing
9 234 (31.37%) Agile Software Development
10 194 (26.01%) Microsoft
11 189 (25.34%) JavaScript
12 187 (25.07%) HTML
13 162 (21.72%) C#
14 159 (21.31%) CSS
15 157 (21.05%) .NET
16 135 (18.10%) Java
17 133 (17.83%) E-Commerce
18 115 (15.42%) SQL Server
18 115 (15.42%) MVC
19 114 (15.28%) Scrum
20 105 (14.08%) SQL
20 105 (14.08%) Degree
21 95 (12.73%) Oracle
22 92 (12.33%) ASP.NET
23 91 (12.20%) jQuery
24 88 (11.80%) TDD
25 78 (10.46%) Analytics
25 78 (10.46%) Greenfield Project
26 74 (9.92%) AngularJS
27 67 (8.98%) Python

Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (5.76%) CMS
2 14 (1.88%) Tomcat
3 13 (1.74%) Apache Spark
4 12 (1.61%) JBoss
4 12 (1.61%) Mule
4 12 (1.61%) Mule ESB
4 12 (1.61%) WordPress
5 9 (1.21%) Umbraco
6 7 (0.94%) Apache
6 7 (0.94%) Elasticsearch
7 6 (0.80%) BizTalk Server
7 6 (0.80%) SharePoint
7 6 (0.80%) Skype for Business
8 5 (0.67%) PrestaShop
9 4 (0.54%) Blackberry Enterprise Server
9 4 (0.54%) Sitecore CMS
10 3 (0.40%) Drupal
10 3 (0.40%) EPiServer
10 3 (0.40%) SAS
10 3 (0.40%) Sitefinity
Applications
1 41 (5.50%) Microsoft Office
2 26 (3.49%) Photoshop
3 24 (3.22%) Microsoft Excel
4 19 (2.55%) Microsoft PowerPoint
5 15 (2.01%) Adobe Creative Suite
6 11 (1.47%) Adobe Illustrator
7 9 (1.21%) Microsoft Project
8 8 (1.07%) InDesign
9 5 (0.67%) Fireworks
9 5 (0.67%) MS Visio
10 2 (0.27%) InVision
10 2 (0.27%) OmniGraffle
10 2 (0.27%) Spreadsheet
11 1 (0.13%) EngageOne
11 1 (0.13%) GIMP
11 1 (0.13%) Pixate
11 1 (0.13%) PrintSoft PReS
11 1 (0.13%) SPSS
11 1 (0.13%) UXPin
Business Applications
1 16 (2.14%) Magento
2 7 (0.94%) Dynamics CRM
2 7 (0.94%) Shopify
3 6 (0.80%) Adobe Campaign
4 5 (0.67%) Dynamics AX
5 3 (0.40%) NetSuite
5 3 (0.40%) Unica
6 2 (0.27%) PlanetPress Connect
6 2 (0.27%) SAP Hybris
7 1 (0.13%) Exstream
7 1 (0.13%) OpenCart
Cloud Services
1 58 (7.77%) Microsoft Azure
2 56 (7.51%) Amazon AWS
3 33 (4.42%) Google Analytics
3 33 (4.42%) SaaS
4 21 (2.82%) PaaS
5 19 (2.55%) IaaS
6 18 (2.41%) AdWords
7 13 (1.74%) Amazon EC2
8 12 (1.61%) Google Cloud Platform
9 11 (1.47%) Azure Functions
9 11 (1.47%) Serverless
10 7 (0.94%) Google Tag Manager
10 7 (0.94%) Office 365
10 7 (0.94%) Salesforce Sales Cloud
11 6 (0.80%) Dynamics 365
12 5 (0.67%) Adobe Creative Cloud
12 5 (0.67%) Basecamp
12 5 (0.67%) Salesforce Service Cloud
13 3 (0.40%) Silverpop
14 2 (0.27%) Sage Pay
Communications & Networking
1 36 (4.83%) WAN
2 11 (1.47%) Internet
3 6 (0.80%) Skype
4 5 (0.67%) LAN
5 4 (0.54%) DAB
5 4 (0.54%) PBX
5 4 (0.54%) Unified Communications
6 3 (0.40%) DNS
6 3 (0.40%) HTTP
6 3 (0.40%) Network Security
7 2 (0.27%) DHCP
7 2 (0.27%) Wireless
8 1 (0.13%) Firewall
8 1 (0.13%) SMS
8 1 (0.13%) SSL
8 1 (0.13%) TCP/IP
8 1 (0.13%) VoIP
Database & Business Intelligence
1 115 (15.42%) SQL Server
2 31 (4.16%) MySQL
3 28 (3.75%) MongoDB
4 20 (2.68%) NoSQL
5 16 (2.14%) Oracle Database
6 14 (1.88%) Apache Cassandra
6 14 (1.88%) Big Data
7 13 (1.74%) Amazon DynamoDB
7 13 (1.74%) Data Mining
7 13 (1.74%) SQL Server Integration Services
8 12 (1.61%) Oracle Database 11g
9 11 (1.47%) Power BI
9 11 (1.47%) Relational Database
9 11 (1.47%) SQL Server Reporting Services
10 10 (1.34%) Oracle Database 12c
11 9 (1.21%) CouchDB
11 9 (1.21%) Data Warehouse
12 8 (1.07%) Oracle Database 10g
13 7 (0.94%) RDBMS
13 7 (0.94%) SQL Server 2016
Development Applications
1 53 (7.10%) Git (software)
2 26 (3.49%) JUnit
3 20 (2.68%) JIRA
3 20 (2.68%) Selenium
4 14 (1.88%) Visual Studio
5 13 (1.74%) Team Foundation Server
5 13 (1.74%) TestNG
6 12 (1.61%) IntelliJ
6 12 (1.61%) Jasmine
6 12 (1.61%) Protractor
7 11 (1.47%) Visual Studio Team System
8 10 (1.34%) Jenkins
9 8 (1.07%) gulp
9 8 (1.07%) Subversion
10 6 (0.80%) Mercurial
10 6 (0.80%) Rational DOORS
10 6 (0.80%) WebDriver
11 5 (0.67%) Dreamweaver
11 5 (0.67%) Grunt
12 4 (0.54%) VSS/SourceSafe
General
1 369 (49.46%) Finance
2 365 (48.93%) Telecoms
3 326 (43.70%) Electronics
4 323 (43.30%) Manufacturing
5 56 (7.51%) Advertising
6 48 (6.43%) Retail
7 14 (1.88%) German Language
7 14 (1.88%) Mandarin Language
8 10 (1.34%) Military
9 9 (1.21%) Banking
10 5 (0.67%) Games
10 5 (0.67%) Law
11 4 (0.54%) Billing
12 3 (0.40%) Brand Awareness
12 3 (0.40%) Publishing
13 2 (0.27%) Back Office
13 2 (0.27%) Local Government
14 1 (0.13%) Automotive
Job Titles
1 296 (39.68%) Developer
2 90 (12.06%) Software Developer
3 81 (10.86%) Architect
4 76 (10.19%) .NET Developer
5 58 (7.77%) Java Developer
6 57 (7.64%) Solutions Architect
7 54 (7.24%) C# Developer
8 53 (7.10%) C# .NET Developer
9 52 (6.97%) Analyst
10 50 (6.70%) .NET Software Developer
11 40 (5.36%) Senior Developer
12 37 (4.96%) C# Software Developer
13 36 (4.83%) Consultant
13 36 (4.83%) PHP Developer
14 31 (4.16%) Marketing Manager
15 30 (4.02%) Web Developer
16 28 (3.75%) Senior Java Developer
17 27 (3.62%) Business Analyst
18 25 (3.35%) Junior
19 22 (2.95%) Project Manager
Libraries, Frameworks & Software Standards
1 187 (25.07%) HTML
2 159 (21.31%) CSS
3 157 (21.05%) .NET
4 92 (12.33%) ASP.NET
5 91 (12.20%) jQuery
6 74 (9.92%) AngularJS
7 61 (8.18%) Web Services
8 57 (7.64%) HTML5
8 57 (7.64%) RESTful
9 56 (7.51%) SOAP
10 51 (6.84%) Spring
11 50 (6.70%) XML
12 46 (6.17%) Spring MVC
13 34 (4.56%) Node.js
14 32 (4.29%) React
15 31 (4.16%) JSON
16 30 (4.02%) ASP.NET MVC
16 30 (4.02%) REST
17 28 (3.75%) J2EE
17 28 (3.75%) Twitter Bootstrap
Miscellaneous
1 78 (10.46%) Greenfield Project
2 65 (8.71%) User Experience
3 60 (8.04%) Analytical Skills
4 55 (7.37%) Social Media
5 40 (5.36%) Virtual Team
6 29 (3.89%) Renewable Energy
7 27 (3.62%) Self-Motivation
8 26 (3.49%) Mobile App
9 22 (2.95%) Computer Science
10 20 (2.68%) Management Information System
11 14 (1.88%) Smart Meter
12 13 (1.74%) Blog
13 12 (1.61%) Algorithms
14 10 (1.34%) Data Centre
14 10 (1.34%) Graphic Design
15 9 (1.21%) Linux Command Line
16 8 (1.07%) Clustering
16 8 (1.07%) Photography
16 8 (1.07%) Social Network
17 7 (0.94%) Driving Licence
Operating Systems
1 47 (6.30%) Linux
2 24 (3.22%) Windows
3 23 (3.08%) Apple iOS
4 20 (2.68%) Android
5 10 (1.34%) Solaris
5 10 (1.34%) Unix
6 5 (0.67%) Windows Server
7 3 (0.40%) Mac OS X
7 3 (0.40%) Windows 10
7 3 (0.40%) Windows 7
7 3 (0.40%) Windows Server 2012
8 2 (0.27%) Debian
8 2 (0.27%) Ubuntu
9 1 (0.13%) Embedded Linux
Processes & Methodologies
1 388 (52.01%) Digital Marketing
2 338 (45.31%) Business Intelligence
3 331 (44.37%) Programme Management
4 234 (31.37%) Agile Software Development
5 133 (17.83%) E-Commerce
6 115 (15.42%) MVC
7 114 (15.28%) Scrum
8 88 (11.80%) TDD
9 78 (10.46%) Analytics
10 63 (8.45%) Presales
11 60 (8.04%) Project Management
12 56 (7.51%) Continuous Integration
12 56 (7.51%) Web Development
13 54 (7.24%) Service Delivery
14 49 (6.57%) Collaborative Working
15 48 (6.43%) OO
16 44 (5.90%) Problem-Solving
17 43 (5.76%) CRM
18 41 (5.50%) SEO
19 38 (5.09%) Test Automation
Programming Languages
1 189 (25.34%) JavaScript
2 162 (21.72%) C#
3 135 (18.10%) Java
4 105 (14.08%) SQL
5 67 (8.98%) Python
6 58 (7.77%) PHP
7 42 (5.63%) C++
8 30 (4.02%) C
9 25 (3.35%) Perl
10 18 (2.41%) Ruby
11 15 (2.01%) PL/SQL
11 15 (2.01%) PowerShell
12 14 (1.88%) T-SQL
13 13 (1.74%) Shell Script
14 8 (1.07%) Bash Shell
14 8 (1.07%) Go
14 8 (1.07%) Objective-C
15 6 (0.80%) Apple Swift
16 5 (0.67%) R
17 2 (0.27%) TypeScript
Qualifications
1 105 (14.08%) Degree
2 61 (8.18%) Computer Science Degree
3 53 (7.10%) Security Cleared
4 33 (4.42%) SC Cleared
5 22 (2.95%) DV Cleared
6 12 (1.61%) PhD
7 11 (1.47%) ISEB
8 10 (1.34%) CITP
8 10 (1.34%) IIBA
9 7 (0.94%) Cisco Certification
9 7 (0.94%) Oracle Certification
10 5 (0.67%) Chartered Engineer
11 4 (0.54%) CCSP
11 4 (0.54%) PMI Certification
12 3 (0.40%) CCNA
12 3 (0.40%) CCNP
13 2 (0.27%) ISTQB
13 2 (0.27%) Postgraduate
14 1 (0.13%) APMP
14 1 (0.13%) ITIL Certification
Quality Assurance & Compliance
1 30 (4.02%) QA
2 9 (1.21%) PMO
3 6 (0.80%) SLA
4 5 (0.67%) ISO/IEC 15288
4 5 (0.67%) ISO/IEC 27001
5 3 (0.40%) Government Security Classifications
6 2 (0.27%) Data Quality
6 2 (0.27%) GDPR
6 2 (0.27%) RMADS
System Software
1 23 (3.08%) Active Directory
2 10 (1.34%) Docker
3 8 (1.07%) VMware Infrastructure
4 4 (0.54%) Virtual Desktop
5 2 (0.27%) Hyper-V
5 2 (0.27%) Xen
Systems Management
1 7 (0.94%) Cacti
1 7 (0.94%) Nagios
2 5 (0.67%) Ansible
3 4 (0.54%) PTC Integrity
4 3 (0.40%) Kubernetes
5 2 (0.27%) Opscode Chef
5 2 (0.27%) Oracle ZFS
6 1 (0.13%) AirWatch
6 1 (0.13%) Forefront Identity Manager
6 1 (0.13%) Microsoft Intune
6 1 (0.13%) Oozie
6 1 (0.13%) SCCM
Vendors
1 325 (43.57%) SAP
2 194 (26.01%) Microsoft
3 95 (12.73%) Oracle
4 63 (8.45%) Google
5 37 (4.96%) BT
6 30 (4.02%) Adobe
7 29 (3.89%) Facebook
8 23 (3.08%) Apple
9 17 (2.28%) Salesforce.com
10 15 (2.01%) Twitter
11 12 (1.61%) VMware
12 10 (1.34%) Cisco
12 10 (1.34%) Citrix
13 9 (1.21%) DoubleClick
13 9 (1.21%) Informatica
14 7 (0.94%) Kenshoo
14 7 (0.94%) Marin
14 7 (0.94%) SolarWinds
15 6 (0.80%) Salesforce Marketing Cloud
15 6 (0.80%) Tableau