The following table provides summary statistics for permanent job vacancies advertised in Coventry with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
West Midlands / Coventry
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 65 83 63
Rank change year-on-year +18 -20  
Permanent jobs citing SEO 2 2 17
As % of all permanent IT jobs advertised in Coventry 0.34% 0.26% 2.30%
As % of the Processes & Methodologies category 0.40% 0.30% 2.78%
Number of salaries quoted 1 2 17
Median salary £28,500 £28,750 £22,000
Median salary % change year-on-year -0.86% +30.68%  
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for process and methodology skills.

Process & Methodology Skills
Coventry
Permanent job vacancies with a requirement for process and methodology skills 503 666 612
As % of all permanent IT job vacancies advertised in Coventry 86.72% 85.71% 82.70%
Number of salaries quoted 435 528 487
Median salary £45,000 £44,000 £43,500
Median salary % change year-on-year +2.27% +1.14%  
90% offered a salary of more than £30,000 £30,000 £22,000
10% offered a salary of more than £67,500 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Coventry

SEO
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Coventry.

Salary trend for SEO in Coventry

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for SEO.

1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Analytics
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Link Building
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) HTML
2 1 (50.00%) Progress
2 1 (50.00%) HTTP
2 1 (50.00%) Web Analytics

SEO
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (100.00%) Google Analytics
Communications & Networking
1 1 (50.00%) HTTP
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Digital Analyst
1 1 (50.00%) Digital Marketing Analyst
1 1 (50.00%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Pay per click
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Link Building
2 1 (50.00%) Online Marketing
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Web Analytics
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Progress