Period
to 24 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Dundee. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Dundee
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 15 20 33
Rank change year-on-year +5 +13 -9
Permanent jobs citing Marketing 10 1 1
As % of all permanent IT jobs advertised in Dundee 10.20% 2.22% 0.85%
As % of the General category 17.86% 4.76% 2.78%
Number of salaries quoted 7 1 0
Dundee median annual salary £40,000 £33,500 -
Median salary % change year-on-year +19.40% - -
Scotland median annual salary £40,000 £40,000 £41,500
% change year-on-year - -3.61% +7.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dundee with a requirement for common skills.

All General Skills
Dundee
Permanent vacancies with a requirement for common skills 56 21 36
As % of all permanent IT jobs advertised in Dundee 57.14% 46.67% 30.51%
Number of salaries quoted 45 19 27
Dundee median annual salary £39,000 £37,500 £40,000
Median salary % change year-on-year +4.00% -6.25% +28.00%
10th Percentile £29,000 £24,900 £30,000
90th Percentile £59,750 £50,500 £47,200
Scotland median annual salary £46,000 £46,000 £45,000
% change year-on-year - +2.22% +5.88%

Marketing
Job Vacancy Trend in Dundee

Job postings citing Marketing as a percentage of all IT jobs advertised in Dundee.

Job vacancy trend for Marketing in Dundee

Marketing
Salary Trend in Dundee

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Dundee.

Salary trend for Marketing in Dundee

Marketing
Salary Histogram in Dundee

The salary distribution of IT jobs citing Marketing in Dundee over the 6 months to 24 November 2017.

Salary histogram for Marketing in Dundee

For the 6 months to 24 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dundee region with a requirement for Marketing.

1 5 (50.00%) Java
1 5 (50.00%) Agile Software Development
2 4 (40.00%) Web Development
2 4 (40.00%) Digital Marketing
2 4 (40.00%) C#
2 4 (40.00%) C++
3 3 (30.00%) Computer Science
3 3 (30.00%) Google Analytics
3 3 (30.00%) Software Engineering
3 3 (30.00%) GitHub
3 3 (30.00%) Analytics
3 3 (30.00%) User Experience
3 3 (30.00%) Google
3 3 (30.00%) Customer Acquisition
4 2 (20.00%) SDLC
4 2 (20.00%) Marketing Automation
4 2 (20.00%) Marketo
4 2 (20.00%) HubSpot
4 2 (20.00%) Bitbucket
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) Eloqua
4 2 (20.00%) Android
4 2 (20.00%) iPhone
4 2 (20.00%) Git (software)
4 2 (20.00%) Web Analytics
4 2 (20.00%) Spring
4 2 (20.00%) Hibernate
4 2 (20.00%) Scrum
4 2 (20.00%) Objective-C
4 2 (20.00%) Degree

Marketing
Co-occurring IT Skills in Dundee by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (20.00%) Eloqua
Cloud Services
1 3 (30.00%) GitHub
1 3 (30.00%) Google Analytics
2 1 (10.00%) SaaS
2 1 (10.00%) Salesforce Sales Cloud
2 1 (10.00%) Salesforce Service Cloud
Database & Business Intelligence
1 1 (10.00%) Big Data
Development Applications
1 2 (20.00%) Bitbucket
1 2 (20.00%) Git (software)
General
1 2 (20.00%) Advertising
Job Titles
1 3 (30.00%) Developer
1 3 (30.00%) Java Developer
2 2 (20.00%) Technical Leader
3 1 (10.00%) Analyst
3 1 (10.00%) Business Analyst
3 1 (10.00%) Customer Engineer
3 1 (10.00%) Designer
3 1 (10.00%) Digital Marketing Specialist
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Marketing Specialist
3 1 (10.00%) Salesforce Analyst
3 1 (10.00%) Salesforce Business Analyst
3 1 (10.00%) UX Designer
Libraries, Frameworks & Software Standards
1 2 (20.00%) Hibernate
1 2 (20.00%) Spring
2 1 (10.00%) CSS
2 1 (10.00%) HTML
2 1 (10.00%) JMS
2 1 (10.00%) Mason
Miscellaneous
1 3 (30.00%) Computer Science
1 3 (30.00%) User Experience
2 2 (20.00%) iPhone
3 1 (10.00%) Analytical Skills
Operating Systems
1 2 (20.00%) Android
2 1 (10.00%) Linux
2 1 (10.00%) Unix
2 1 (10.00%) Windows
Processes & Methodologies
1 5 (50.00%) Agile Software Development
2 4 (40.00%) Digital Marketing
2 4 (40.00%) Web Development
3 3 (30.00%) Analytics
3 3 (30.00%) Customer Acquisition
3 3 (30.00%) Software Engineering
4 2 (20.00%) E-Commerce
4 2 (20.00%) Marketing Automation
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) Scrum
4 2 (20.00%) SDLC
4 2 (20.00%) Web Analytics
5 1 (10.00%) Customer Engagement
5 1 (10.00%) Kanban
5 1 (10.00%) Online Marketing
5 1 (10.00%) OO
5 1 (10.00%) Project Management
5 1 (10.00%) Stakeholder Management
5 1 (10.00%) User Acceptance Testing
5 1 (10.00%) UX Design
Programming Languages
1 5 (50.00%) Java
2 4 (40.00%) C#
2 4 (40.00%) C++
3 2 (20.00%) Objective-C
3 2 (20.00%) PHP
4 1 (10.00%) JavaScript
Qualifications
1 2 (20.00%) Degree
Vendors
1 3 (30.00%) Google
2 2 (20.00%) HubSpot
2 2 (20.00%) Marketo
3 1 (10.00%) Salesforce.com