Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Scotland > Edinburgh
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 144 128 137
Rank change year-on-year -16 +9 +11
Permanent jobs citing Google Analytics 6 10 20
As % of all permanent IT jobs advertised in Edinburgh 0.22% 0.43% 0.65%
As % of the Cloud Services category 1.51% 4.59% 9.52%
Number of salaries quoted 4 8 16
Edinburgh median annual salary £34,500 £40,711 £41,000
Median salary % change year-on-year -15.26% -0.71% +40.17%
10th Percentile £23,000 £35,000 £29,750
90th Percentile £52,500 £55,000 £48,329
Scotland median annual salary £45,000 £40,000 £35,000
% change year-on-year +12.50% +14.29% +22.81%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

All Cloud Skills
Edinburgh
Permanent vacancies with a requirement for cloud computing skills 397 218 210
As % of all permanent IT jobs advertised in Edinburgh 14.72% 9.41% 6.87%
Number of salaries quoted 276 133 121
Edinburgh median annual salary £45,000 £41,500 £37,500
Median salary % change year-on-year +8.43% +10.67% -8.54%
10th Percentile £30,875 £30,600 £27,500
90th Percentile £66,250 £64,750 £66,500
Scotland median annual salary £45,000 £42,000 £40,000
% change year-on-year +7.14% +5.00% -

Google Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Edinburgh.

Salary trend for Google Analytics in Edinburgh

Google Analytics
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Google Analytics in Edinburgh over the 6 months to 18 November 2017.

Salary histogram for Google Analytics in Edinburgh

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 4 (66.67%) Digital Marketing
2 4 (66.67%) Marketing
3 3 (50.00%) HTML
3 3 (50.00%) CSS
3 3 (50.00%) CRM
3 3 (50.00%) Data Modelling
4 2 (33.33%) Data Warehouse
4 2 (33.33%) E-Commerce
4 2 (33.33%) Apache
4 2 (33.33%) Python
4 2 (33.33%) SQL
4 2 (33.33%) Business Intelligence
4 2 (33.33%) SEO
4 2 (33.33%) PostgreSQL
4 2 (33.33%) Content Management
4 2 (33.33%) Software Engineering
4 2 (33.33%) Hadoop
4 2 (33.33%) Amazon AWS
4 2 (33.33%) Apache Hive
4 2 (33.33%) Amazon EMR
4 2 (33.33%) Amazon Redshift
4 2 (33.33%) Pandas
4 2 (33.33%) Apache Spark
4 2 (33.33%) scikit-learn
4 2 (33.33%) Dashboard Development
4 2 (33.33%) Marketing Automation
4 2 (33.33%) Machine Learning
5 1 (16.67%) Digital Analytics

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) Apache
1 2 (33.33%) Apache Spark
Business Applications
1 1 (16.67%) Dynamics CRM
Cloud Services
1 2 (33.33%) Amazon AWS
1 2 (33.33%) Amazon EMR
Database & Business Intelligence
1 2 (33.33%) Amazon Redshift
1 2 (33.33%) Apache Hive
1 2 (33.33%) Data Warehouse
1 2 (33.33%) Hadoop
1 2 (33.33%) PostgreSQL
2 1 (16.67%) Data Mining
General
1 4 (66.67%) Marketing
Job Titles
1 2 (33.33%) Analyst
1 2 (33.33%) Data Engineer
1 2 (33.33%) Marketing Analyst
1 2 (33.33%) Web Content Specialist
1 2 (33.33%) Web Specialist
2 1 (16.67%) Data Analyst
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Digital Marketing Analyst
2 1 (16.67%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 3 (50.00%) CSS
1 3 (50.00%) HTML
2 2 (33.33%) Pandas
2 2 (33.33%) scikit-learn
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Digital Marketing
3 3 (50.00%) CRM
3 3 (50.00%) Data Modelling
4 2 (33.33%) Business Intelligence
4 2 (33.33%) Content Management
4 2 (33.33%) Dashboard Development
4 2 (33.33%) E-Commerce
4 2 (33.33%) Machine Learning
4 2 (33.33%) Marketing Automation
4 2 (33.33%) SEO
4 2 (33.33%) Software Engineering
5 1 (16.67%) B2B Marketing
5 1 (16.67%) Creative Thinking
5 1 (16.67%) Data Strategy
5 1 (16.67%) Digital Analytics
5 1 (16.67%) Global Marketing
5 1 (16.67%) Innovative Thinking
5 1 (16.67%) Integrated Marketing
5 1 (16.67%) Lead Generation
Programming Languages
1 2 (33.33%) Python
1 2 (33.33%) SQL
Qualifications
1 1 (16.67%) Degree
Vendors
1 6 (100.00%) Google