The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Scotland / Edinburgh
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 100 87 98
Rank change year-on-year -13 +11  
Permanent jobs citing Google Analytics 1 6 4
As % of all permanent IT jobs advertised in Edinburgh 0.080% 0.50% 0.29%
As % of the Cloud Services category 0.65% 6.06% 5.97%
Number of salaries quoted 0 4 4
Median salary - £43,211 £32,500
Median salary % change year-on-year - +32.95%  
UK excluding London median salary £31,750 £32,500 £33,000
% change year-on-year -2.30% -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

Cloud Computing Skills
Edinburgh
Permanent job vacancies with a requirement for cloud computing skills 155 99 67
As % of all permanent IT job vacancies advertised in Edinburgh 12.42% 8.27% 4.82%
Number of salaries quoted 104 57 34
Median salary £50,000 £45,000 £50,000
Median salary % change year-on-year +11.11% -10.00%  
90% offered a salary of more than £37,300 £27,500 £30,000
10% offered a salary of more than £72,500 £72,750 £67,500
UK excluding London median salary £47,000 £47,500 £45,000
% change year-on-year -1.05% +5.55%  

Google Analytics
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Edinburgh.

Salary trend for Google Analytics in Edinburgh

For the 6 months to 28 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) Web Development
2 3 (50.00%) HTML
2 3 (50.00%) JavaScript
2 3 (50.00%) CSS
2 3 (50.00%) Finance
3 2 (33.33%) CMS
3 2 (33.33%) OpenText
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Linux
3 2 (33.33%) Apache
3 2 (33.33%) SQL
3 2 (33.33%) Web Design
3 2 (33.33%) Agile Software Development
3 2 (33.33%) jQuery
3 2 (33.33%) Tableau
3 2 (33.33%) Responsive Web Design
3 2 (33.33%) Visualisation
3 2 (33.33%) IT Strategy
3 2 (33.33%) Twitter Bootstrap
4 1 (16.67%) Enterprise Software
4 1 (16.67%) Functional Programming
4 1 (16.67%) Analytical Skills
4 1 (16.67%) Platfora
4 1 (16.67%) Front End Development
4 1 (16.67%) SQL Server 2014
4 1 (16.67%) Fintech
4 1 (16.67%) Peer-to-Peer Lending
4 1 (16.67%) Mixpanel

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) Apache
1 2 (33.33%) CMS
Database & Business Intelligence
1 1 (16.67%) Data Warehouse
1 1 (16.67%) Mixpanel
1 1 (16.67%) QlikView
1 1 (16.67%) SQL Server
1 1 (16.67%) SQL Server 2012
1 1 (16.67%) SQL Server 2014
1 1 (16.67%) SQL Server Analysis Services
1 1 (16.67%) SQL Server Integration Services
1 1 (16.67%) SQL Server Reporting Services
Development Applications
1 1 (16.67%) Team Foundation Server
1 1 (16.67%) Visual Studio
General
1 3 (50.00%) Finance
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) Production Manager
1 2 (33.33%) Web Manager
1 2 (33.33%) Web Production Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Business Intelligence Developer
2 1 (16.67%) Data Analyst
2 1 (16.67%) Data Scientist
2 1 (16.67%) Data Visualisation Expert
2 1 (16.67%) Front End Developer (Client-Side Developer)
2 1 (16.67%) Product Manager
2 1 (16.67%) Ruby Developer
2 1 (16.67%) Ruby on Rails Developer
2 1 (16.67%) Senior Analyst
2 1 (16.67%) Senior Data Analyst
2 1 (16.67%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 3 (50.00%) CSS
1 3 (50.00%) HTML
2 2 (33.33%) jQuery
2 2 (33.33%) Twitter Bootstrap
3 1 (16.67%) Ruby on Rails
Miscellaneous
1 1 (16.67%) Analytical Skills
1 1 (16.67%) Enterprise Software
1 1 (16.67%) Fintech
Operating Systems
1 2 (33.33%) Linux
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Web Development
3 2 (33.33%) Agile Software Development
3 2 (33.33%) Business Intelligence
3 2 (33.33%) IT Strategy
3 2 (33.33%) Responsive Web Design
3 2 (33.33%) Visualisation
3 2 (33.33%) Web Design
4 1 (16.67%) Data Integration
4 1 (16.67%) Data Management
4 1 (16.67%) Data Visualisation
4 1 (16.67%) Decision Tree
4 1 (16.67%) Front End Development
4 1 (16.67%) Functional Programming
4 1 (16.67%) Machine Learning
4 1 (16.67%) Master Data Management
4 1 (16.67%) Open Source
4 1 (16.67%) Peer-to-Peer Lending
4 1 (16.67%) Regression Analysis
4 1 (16.67%) Scrum
Programming Languages
1 3 (50.00%) JavaScript
2 2 (33.33%) SQL
3 1 (16.67%) C#
3 1 (16.67%) Ruby
3 1 (16.67%) T-SQL
Quality Assurance & Compliance
1 1 (16.67%) Data Quality
Vendors
1 6 (100.00%) Google
2 2 (33.33%) OpenText
2 2 (33.33%) Tableau
3 1 (16.67%) Microsoft
3 1 (16.67%) Oracle
3 1 (16.67%) Platfora
Edinburgh, Midlothian
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