Period
to 18 April 2019

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 April 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland > Edinburgh
6 months to
18 Apr 2019
Same period 2018 Same period 2017
Rank 107 134 92
Rank change year-on-year +27 -42 +35
Contract jobs citing Google Analytics 14 1 12
As % of all contract IT jobs advertised in Edinburgh 0.58% 0.036% 0.66%
As % of the Cloud Services category 3.09% 0.33% 9.09%
Number of daily rates quoted 10 1 3
Edinburgh median daily rate £263 £500 £300
Median daily rate % change year-on-year -47.50% +66.67% +76.47%
10th Percentile £210 £500 £171
90th Percentile £441 £500 £353
Scotland median daily rate £275 £450 £325
% change year-on-year -38.89% +38.46% +73.33%
Number of hourly rates quoted 0 0 0
Edinburgh median hourly rate - - -
Scotland median hourly rate - - £14.49

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

All Cloud Skills
Edinburgh
Contract vacancies with a requirement for cloud computing skills 453 300 132
As % of all contract IT jobs advertised in Edinburgh 18.67% 10.75% 7.28%
Number of daily rates quoted 261 184 77
Edinburgh median daily rate £475 £450 £400
Median daily rate % change year-on-year +5.56% +12.50% -1.42%
10th Percentile £305 £266 £275
90th Percentile £625 £600 £554
Scotland median daily rate £450 £425 £375
% change year-on-year +5.88% +13.33% -6.25%
Number of hourly rates quoted 1 0 0
Edinburgh median hourly rate £25.50 - -
Scotland median hourly rate £15.20 £16.76 £14.49
% change year-on-year -9.31% +15.67% -9.44%

Google Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Google Analytics in Edinburgh over the 6 months to 18 April 2019.

Contractor daily rate histogram for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

For the 6 months to 18 April 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 6 (42.86%) SEO
2 6 (42.86%) Usability Testing
3 5 (35.71%) CMS
3 5 (35.71%) Information Architecture
4 4 (28.57%) Publishing
5 3 (21.43%) Project Management
5 3 (21.43%) Agile Software Development
5 3 (21.43%) Content Management
5 3 (21.43%) Marketing
6 2 (14.29%) Workflow
6 2 (14.29%) Sitecore CMS
6 2 (14.29%) Sitecore
6 2 (14.29%) User Experience
6 2 (14.29%) Ethnography
6 2 (14.29%) Content Writing
6 2 (14.29%) Agile Project Management
6 2 (14.29%) Content Marketing
7 1 (7.14%) Content Marketing Strategy
7 1 (7.14%) Quantitative Research
7 1 (7.14%) Creative Thinking
7 1 (7.14%) Strategic Thinking
7 1 (7.14%) Active Listening
7 1 (7.14%) Persona Development
7 1 (7.14%) Self-Motivation
7 1 (7.14%) Content Strategy
7 1 (7.14%) PMO
7 1 (7.14%) Wireframes
7 1 (7.14%) Prototyping

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (35.71%) CMS
2 2 (14.29%) Sitecore CMS
3 1 (7.14%) Umbraco
Business Applications
1 1 (7.14%) Eloqua
Cloud Services
1 1 (7.14%) AdWords
Development Applications
1 1 (7.14%) Axure RP
1 1 (7.14%) Balsamiq Mockups
General
1 4 (28.57%) Publishing
2 3 (21.43%) Marketing
3 1 (7.14%) Finance
Job Titles
1 7 (50.00%) Content Designer
1 7 (50.00%) Designer
2 2 (14.29%) User Researcher
3 1 (7.14%) Author
3 1 (7.14%) Consultant
3 1 (7.14%) Coordinator
3 1 (7.14%) Digital User Researcher
3 1 (7.14%) Project Coordinator
3 1 (7.14%) Project Officer
3 1 (7.14%) Project Support Officer
3 1 (7.14%) SEO Specialist
3 1 (7.14%) Support Officer
3 1 (7.14%) User Experience Consultant
3 1 (7.14%) User Experience Researcher
3 1 (7.14%) Web Author
3 1 (7.14%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
Miscellaneous
1 2 (14.29%) User Experience
2 1 (7.14%) Self-Motivation
2 1 (7.14%) Social Media
Processes & Methodologies
1 14 (100.00%) Analytics
2 6 (42.86%) SEO
2 6 (42.86%) Usability Testing
3 5 (35.71%) Information Architecture
4 3 (21.43%) Agile Software Development
4 3 (21.43%) Content Management
4 3 (21.43%) Project Management
5 2 (14.29%) Agile Project Management
5 2 (14.29%) Content Marketing
5 2 (14.29%) Content Writing
5 2 (14.29%) Ethnography
5 2 (14.29%) Workflow
6 1 (7.14%) Content Marketing Strategy
6 1 (7.14%) Digital Analytics
6 1 (7.14%) Marketing Automation
6 1 (7.14%) Prototyping
6 1 (7.14%) Qualitative Research
6 1 (7.14%) Quantitative Research
6 1 (7.14%) Social Media Monitoring
6 1 (7.14%) Wireframes
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Disclosure Scotland
1 1 (7.14%) PMO
1 1 (7.14%) QA
Vendors
1 14 (100.00%) Google
2 2 (14.29%) Sitecore
3 1 (7.14%) Facebook