The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Scotland / Edinburgh
Rank 69 86 80
Rank change year-on-year +17 -6  
Contract jobs citing Google Analytics 1 3 1
As % of all contract IT jobs advertised in Edinburgh 0.11% 0.20% 0.072%
As % of the Cloud Services category 2.00% 4.00% 2.44%
Number of daily rates quoted 1 2 0
Median daily rate £300 £417 -
Median daily rate % change year-on-year -28.10% -  
UK excluding London median daily rate £325 £250 £325
% change year-on-year +30.00% -23.07%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Edinburgh
Contract job vacancies with a requirement for cloud computing skills 50 75 41
As % of all contract IT job vacancies advertised in Edinburgh 5.62% 4.95% 2.94%
Number of daily rates quoted 35 36 28
Median daily rate £450 £413 £400
Median daily rate % change year-on-year +9.09% +3.12%  
90% offered a daily rate of more than £325 £338 £280
10% offered a daily rate of more than £500 £454 £435
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year -12.79% -13.35%  

Google Analytics
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

Google Analytics
Top 15 Related IT Skills in Edinburgh

For the 6 months to 23 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Analytics
2 4 (80.00%) Service Delivery
3 3 (60.00%) Disclosure Scotland
3 3 (60.00%) Google Tag Manager
4 1 (20.00%) Data Management
4 1 (20.00%) Human Factors
4 1 (20.00%) Balsamiq Mockups
4 1 (20.00%) Axure RP
4 1 (20.00%) Data Analysis
4 1 (20.00%) User Experience
4 1 (20.00%) Wireframes
4 1 (20.00%) Prototyping
4 1 (20.00%) Actionable Insight

Google Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (60.00%) Google Tag Manager
Development Applications
1 1 (20.00%) Axure RP
1 1 (20.00%) Balsamiq Mockups
Job Titles
1 4 (80.00%) Analyst
2 3 (60.00%) Performance Analyst
3 2 (40.00%) Consultant
3 2 (40.00%) Digital Analyst
3 2 (40.00%) Digital Analytics Analyst
4 1 (20.00%) Analytics Consultant
4 1 (20.00%) Analytics Manager
4 1 (20.00%) Digital Analytics Consultant
4 1 (20.00%) Digital Analytics Manager
4 1 (20.00%) Google Analytics Analyst
4 1 (20.00%) Google Analytics Manager
4 1 (20.00%) Performance Consultant
4 1 (20.00%) User Experience Consultant
Miscellaneous
1 1 (20.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Analytics
2 4 (80.00%) Service Delivery
3 1 (20.00%) Actionable Insight
3 1 (20.00%) Data Analysis
3 1 (20.00%) Data Management
3 1 (20.00%) Human Factors
3 1 (20.00%) Prototyping
3 1 (20.00%) Wireframes
Quality Assurance & Compliance
1 3 (60.00%) Disclosure Scotland
Vendors
1 5 (100.00%) Google
Edinburgh, Midlothian
Sanderson
Rate: £250 - £350 per day
Posted: 6 days ago