Google Analytics (GA)
Scotland > Edinburgh
The table below provides summary statistics for contract job vacancies advertised in Edinburgh requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 60 | 70 | 103 |
| Rank change year-on-year | +10 | +33 | +18 |
| Contract jobs citing Google Analytics | 7 | 2 | 9 |
| As % of all contract jobs advertised in Edinburgh | 1.12% | 0.25% | 0.69% |
| As % of the Cloud Services category | 2.50% | 0.66% | 1.78% |
| Number of daily rates quoted | 4 | 2 | 8 |
| 10th Percentile | £372 | £177 | £381 |
| 25th Percentile | £390 | £199 | £400 |
| Median daily rate (50th Percentile) | £495 | £243 | £415 |
| Median % change year-on-year | +103.40% | -41.36% | -12.63% |
| 75th Percentile | £615 | £294 | £420 |
| 90th Percentile | £625 | £320 | - |
| Scotland median daily rate | £495 | £243 | £420 |
| % change year-on-year | +103.40% | -42.06% | -11.58% |
All Cloud Skills
Edinburgh
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Edinburgh.
| Contract vacancies with a requirement for cloud computing skills | 280 | 304 | 507 |
| As % of all contract IT jobs advertised in Edinburgh | 44.80% | 37.30% | 38.91% |
| Number of daily rates quoted | 181 | 188 | 390 |
| 10th Percentile | £250 | £300 | £259 |
| 25th Percentile | £413 | £414 | £413 |
| Median daily rate (50th Percentile) | £475 | £480 | £475 |
| Median % change year-on-year | -0.94% | +0.95% | - |
| 75th Percentile | £538 | £600 | £538 |
| 90th Percentile | £600 | £679 | £618 |
| Scotland median daily rate | £466 | £475 | £475 |
| % change year-on-year | -1.89% | - | - |
| Number of hourly rates quoted | 7 | 6 | 1 |
| 10th Percentile | £21.62 | £15.80 | - |
| 25th Percentile | £22.50 | £16.50 | - |
| Median hourly rate | £24.00 | £17.00 | £17.72 |
| Median % change year-on-year | +41.18% | -4.06% | -39.93% |
| 75th Percentile | £26.28 | £17.50 | - |
| 90th Percentile | £28.38 | £17.61 | - |
| Scotland median hourly rate | £24.09 | £17.00 | £60.55 |
| % change year-on-year | +41.71% | -71.92% | +65.89% |
Google Analytics
Job Vacancy Trend in Edinburgh
Job postings citing Google Analytics as a proportion of all IT jobs advertised in Edinburgh.
Google Analytics
Contractor Daily Rate Trend in Edinburgh
3-month moving average daily rate quoted in jobs citing Google Analytics in Edinburgh.
Google Analytics
Daily Rate Histogram in Edinburgh
Daily rate distribution for jobs citing Google Analytics in Edinburgh over the 6 months to 1 May 2025.
Google Analytics
Contractor Hourly Rate Trend in Edinburgh
3-month moving average hourly rates quoted in jobs citing Google Analytics in Edinburgh.
Google Analytics
Co-occurring Skills and Capabilities in Edinburgh by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: