Period
to 13 December 2018

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland > Edinburgh
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 121 123 115
Rank change year-on-year +2 -8 +16
Contract jobs citing Google Analytics 19 13 4
As % of all contract IT jobs advertised in Edinburgh 0.67% 0.44% 0.20%
As % of the Cloud Services category 3.68% 3.87% 3.39%
Number of daily rates quoted 12 8 0
Edinburgh median daily rate £349 £391 -
Median daily rate % change year-on-year -10.80% - -
Scotland median daily rate £373 £375 £294
% change year-on-year -0.53% +27.66% +6.82%
Number of hourly rates quoted 0 1 0
Edinburgh median hourly rate - £30.00 -
Scotland median hourly rate £32.50 £30.00 -
% change year-on-year +8.33% - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

All Cloud Skills
Edinburgh
Contract vacancies with a requirement for cloud computing skills 517 336 118
As % of all contract IT jobs advertised in Edinburgh 18.16% 11.48% 5.93%
Number of daily rates quoted 272 189 76
Edinburgh median daily rate £475 £450 £400
Median daily rate % change year-on-year +5.56% +12.50% +13.48%
10th Percentile £313 £283 £243
90th Percentile £700 £600 £519
Scotland median daily rate £425 £400 £350
% change year-on-year +6.25% +14.29% -1.75%
Number of hourly rates quoted 2 2 0
Edinburgh median hourly rate £61.00 £26.25 -
Median hourly rate % change year-on-year +132.38% - -
Scotland median hourly rate £32.00 £23.75 £17.00
% change year-on-year +34.74% +39.71% +70.00%

Google Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Google Analytics in Edinburgh over the 6 months to 13 December 2018.

Contractor daily rate histogram for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

For the 6 months to 13 December 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Google Analytics.

1 19 (100.00%) Google
1 19 (100.00%) Analytics
2 10 (52.63%) Marketing
3 8 (42.11%) Content Management
3 8 (42.11%) JavaScript
3 8 (42.11%) CMS
4 7 (36.84%) Microsoft Excel
4 7 (36.84%) SEO
5 6 (31.58%) Finance
5 6 (31.58%) AdWords
6 5 (26.32%) Tealium
6 5 (26.32%) Tag Management
6 5 (26.32%) Google Tag Manager
6 5 (26.32%) Web Analytics
6 5 (26.32%) Adobe
6 5 (26.32%) WebTrends
6 5 (26.32%) HTML
7 4 (21.05%) SQL
7 4 (21.05%) CSS
7 4 (21.05%) Agile Software Development
7 4 (21.05%) Data Visualisation
7 4 (21.05%) Tableau
7 4 (21.05%) Visualisation
7 4 (21.05%) Sitecore CMS
7 4 (21.05%) Sitecore
7 4 (21.05%) Prototyping
7 4 (21.05%) Content Marketing
7 4 (21.05%) Creative Thinking
7 4 (21.05%) Strategic Thinking
8 3 (15.79%) Decision-Making

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (42.11%) CMS
2 4 (21.05%) Sitecore CMS
3 1 (5.26%) Umbraco
Applications
1 7 (36.84%) Microsoft Excel
2 2 (10.53%) Spreadsheet
Business Applications
1 5 (26.32%) WebTrends
2 3 (15.79%) SessionCam
3 1 (5.26%) Eloqua
Cloud Services
1 6 (31.58%) AdWords
2 5 (26.32%) Google Tag Manager
General
1 10 (52.63%) Marketing
2 6 (31.58%) Finance
Job Titles
1 4 (21.05%) Analyst
1 4 (21.05%) Digital Analyst
2 2 (10.53%) Content Designer
2 2 (10.53%) Designer
2 2 (10.53%) Developer
2 2 (10.53%) User Researcher
2 2 (10.53%) Web Developer
3 1 (5.26%) Coordinator
3 1 (5.26%) Digital Analytics Analyst
3 1 (5.26%) Digital User Researcher
3 1 (5.26%) Junior
3 1 (5.26%) Junior Developer
3 1 (5.26%) Junior Web Developer
3 1 (5.26%) Project Coordinator
3 1 (5.26%) SEO Specialist
3 1 (5.26%) User Experience Researcher
3 1 (5.26%) Web Analyst
3 1 (5.26%) Web Analytics Analyst
3 1 (5.26%) Web Analytics Specialist
3 1 (5.26%) Web Specialist
Libraries, Frameworks & Software Standards
1 5 (26.32%) HTML
2 4 (21.05%) CSS
3 2 (10.53%) jQuery
3 2 (10.53%) Twitter Bootstrap
Miscellaneous
1 1 (5.26%) User Experience
Processes & Methodologies
1 19 (100.00%) Analytics
2 8 (42.11%) Content Management
3 7 (36.84%) SEO
4 5 (26.32%) Tag Management
4 5 (26.32%) Web Analytics
5 4 (21.05%) Agile Software Development
5 4 (21.05%) Content Marketing
5 4 (21.05%) Creative Thinking
5 4 (21.05%) Data Visualisation
5 4 (21.05%) Prototyping
5 4 (21.05%) Strategic Thinking
5 4 (21.05%) Visualisation
6 3 (15.79%) Data-Driven Decision Making
6 3 (15.79%) Decision-Making
6 3 (15.79%) Digital Marketing
7 2 (10.53%) Copywriting
7 2 (10.53%) Marketing Strategy
7 2 (10.53%) Usability Testing
7 2 (10.53%) Web Design
7 2 (10.53%) Web Development
Programming Languages
1 8 (42.11%) JavaScript
2 4 (21.05%) SQL
Quality Assurance & Compliance
1 2 (10.53%) Disclosure Scotland
Vendors
1 19 (100.00%) Google
2 5 (26.32%) Adobe
2 5 (26.32%) Tealium
3 4 (21.05%) Sitecore
3 4 (21.05%) Tableau
4 3 (15.79%) AppDynamics
4 3 (15.79%) DoubleClick
4 3 (15.79%) Facebook
4 3 (15.79%) Tealeaf
5 2 (10.53%) Microsoft
5 2 (10.53%) OpenText