Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland > Edinburgh
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 120 123 132
Rank change year-on-year +3 +9 -
Contract jobs citing Google Analytics 14 4 4
As % of all contract IT jobs advertised in Edinburgh 0.48% 0.19% 0.12%
As % of the Cloud Services category 4.14% 3.57% 4.08%
Number of daily rates quoted 8 0 2
Edinburgh median daily rate £391 - £319
10th Percentile £248 - £283
90th Percentile £516 - £359
Scotland median daily rate £370 £293 £275
% change year-on-year +26.50% +6.36% +6.80%
Number of hourly rates quoted 1 0 0
Edinburgh median hourly rate £30.00 - -
Scotland median hourly rate £30.00 - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

All Cloud Skills
Edinburgh
Contract vacancies with a requirement for cloud computing skills 338 112 98
As % of all contract IT jobs advertised in Edinburgh 11.62% 5.32% 3.06%
Number of daily rates quoted 192 73 54
Edinburgh median daily rate £425 £400 £353
Median daily rate % change year-on-year +6.25% +13.48% -6.00%
10th Percentile £261 £243 £259
90th Percentile £600 £523 £514
Scotland median daily rate £400 £350 £335
% change year-on-year +14.29% +4.63% -10.80%
Number of hourly rates quoted 2 0 1
Edinburgh median hourly rate £26.25 - £10.00
Scotland median hourly rate £22.50 £14.00 £12.00
% change year-on-year +60.71% +16.67% -23.81%

Google Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Google Analytics in Edinburgh over the 6 months to 20 November 2017.

Contractor daily rate histogram for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

For the 6 months to 20 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 7 (50.00%) JavaScript
3 6 (42.86%) Python
4 5 (35.71%) SQL
4 5 (35.71%) Visualisation
4 5 (35.71%) DevOps
5 4 (28.57%) Marketing
5 4 (28.57%) HTML
5 4 (28.57%) ETL
5 4 (28.57%) Linux
5 4 (28.57%) Web Analytics
6 3 (21.43%) PostgreSQL
6 3 (21.43%) TDD
6 3 (21.43%) Finance
6 3 (21.43%) VMware
6 3 (21.43%) Java
6 3 (21.43%) CSS
6 3 (21.43%) Continuous Integration
6 3 (21.43%) RESTful
6 3 (21.43%) VMware Infrastructure
6 3 (21.43%) Pega
6 3 (21.43%) PL/SQL
6 3 (21.43%) Predictive Modelling
6 3 (21.43%) NumPy
6 3 (21.43%) BDD
6 3 (21.43%) MongoDB
6 3 (21.43%) NoSQL
6 3 (21.43%) D3.js
6 3 (21.43%) Statistical Modelling

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) Apache
Applications
1 1 (7.14%) Adobe Illustrator
1 1 (7.14%) Photoshop
Cloud Services
1 1 (7.14%) Google Tag Manager
Database & Business Intelligence
1 3 (21.43%) MongoDB
1 3 (21.43%) NoSQL
1 3 (21.43%) PostgreSQL
General
1 4 (28.57%) Marketing
2 3 (21.43%) Finance
Job Titles
1 5 (35.71%) Developer
2 3 (21.43%) Analyst
2 3 (21.43%) Digital Analyst
2 3 (21.43%) Senior Developer
3 2 (14.29%) Digital Performance Analyst
3 2 (14.29%) JavaScript Engineer
3 2 (14.29%) Performance Analyst
3 2 (14.29%) User Researcher
4 1 (7.14%) Analytics Developer
4 1 (7.14%) Consultant
4 1 (7.14%) Digital Analytics Developer
4 1 (7.14%) Digital Developer
4 1 (7.14%) Python Developer
4 1 (7.14%) User Experience Researcher
4 1 (7.14%) Web Analyst
4 1 (7.14%) Web Content Developer
Libraries, Frameworks & Software Standards
1 4 (28.57%) HTML
2 3 (21.43%) CSS
2 3 (21.43%) D3.js
2 3 (21.43%) NumPy
2 3 (21.43%) Pandas
2 3 (21.43%) RESTful
3 2 (14.29%) AngularJS
3 2 (14.29%) React
4 1 (7.14%) jQuery
4 1 (7.14%) JSP
4 1 (7.14%) Twitter Bootstrap
Miscellaneous
1 1 (7.14%) Analytical Skills
1 1 (7.14%) User Experience
Operating Systems
1 4 (28.57%) Linux
Processes & Methodologies
1 14 (100.00%) Analytics
2 5 (35.71%) DevOps
2 5 (35.71%) Visualisation
3 4 (28.57%) ETL
3 4 (28.57%) Web Analytics
4 3 (21.43%) API Design
4 3 (21.43%) BDD
4 3 (21.43%) Business Process Modelling
4 3 (21.43%) Continuous Integration
4 3 (21.43%) Predictive Modelling
4 3 (21.43%) Statistical Modelling
4 3 (21.43%) TDD
5 2 (14.29%) Creative Problem-Solving
5 2 (14.29%) Cross-Browser Development
5 2 (14.29%) Dashboard Development
5 2 (14.29%) Data Conversion
5 2 (14.29%) Digital Analytics
5 2 (14.29%) Performance Analysis
5 2 (14.29%) Progressive Enhancement
5 2 (14.29%) Wireframes
Programming Languages
1 7 (50.00%) JavaScript
2 6 (42.86%) Python
3 5 (35.71%) SQL
4 3 (21.43%) Java
4 3 (21.43%) PL/SQL
5 2 (14.29%) PHP
Qualifications
1 2 (14.29%) Security Cleared
Quality Assurance & Compliance
1 1 (7.14%) Disclosure Scotland
System Software
1 3 (21.43%) Docker
1 3 (21.43%) VMware Infrastructure
Systems Management
1 3 (21.43%) Ansible
Vendors
1 14 (100.00%) Google
2 3 (21.43%) Pega
2 3 (21.43%) VMware
3 2 (14.29%) Tableau
4 1 (7.14%) Coremetrics
4 1 (7.14%) Omniture
4 1 (7.14%) OpenText
4 1 (7.14%) Optimizely
4 1 (7.14%) Pardot