Period
to 18 September 2019

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 September 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland > Edinburgh
6 months to
18 Sep 2019
Same period 2018 Same period 2017
Rank 111 123 114
Rank change year-on-year +12 -9 +13
Contract jobs citing Google Analytics 5 14 20
As % of all contract IT jobs advertised in Edinburgh 0.23% 0.47% 0.76%
As % of the Cloud Services category 1.08% 3.13% 6.43%
Number of daily rates quoted 3 8 10
Edinburgh median daily rate £350 £373 £385
Median daily rate % change year-on-year -6.17% -3.12% -
10th Percentile £287 £176 £285
90th Percentile £423 £397 £489
Scotland median daily rate £350 £373 £358
% change year-on-year -6.17% +4.34% +210.87%
Number of hourly rates quoted 0 0 1
Edinburgh median hourly rate - - £30.00
Scotland median hourly rate - £32.50 £22.25
% change year-on-year - +46.10% +56.16%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

All Cloud Skills
Edinburgh
Contract vacancies with a requirement for cloud computing skills 463 447 311
As % of all contract IT jobs advertised in Edinburgh 21.42% 15.04% 11.80%
Number of daily rates quoted 254 238 188
Edinburgh median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +8.28%
10th Percentile £293 £304 £266
90th Percentile £600 £625 £620
Scotland median daily rate £445 £414 £400
% change year-on-year +7.55% +3.44% +14.29%
Number of hourly rates quoted 4 2 2
Edinburgh median hourly rate £17.50 £61.00 £26.25
Median hourly rate % change year-on-year -71.31% +132.38% -
Scotland median hourly rate £18.95 £16.76 £17.75
% change year-on-year +13.07% -5.58% -50.69%

Google Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

For the 6 months to 18 September 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 3 (60.00%) Information Architecture
3 2 (40.00%) Degree
3 2 (40.00%) Publishing
3 2 (40.00%) Usability Testing
4 1 (20.00%) Open Source
4 1 (20.00%) Scala
4 1 (20.00%) Hadoop
4 1 (20.00%) Visualisation
4 1 (20.00%) AWS
4 1 (20.00%) Wireframes
4 1 (20.00%) Prototyping
4 1 (20.00%) Forensic Analysis
4 1 (20.00%) Decision Tree
4 1 (20.00%) PMO
4 1 (20.00%) Active Listening
4 1 (20.00%) Amazon SageMaker
4 1 (20.00%) Data Science
4 1 (20.00%) Persona Development
4 1 (20.00%) Support Vector Machines
4 1 (20.00%) Public Sector
4 1 (20.00%) Apache Pig
4 1 (20.00%) Ambari
4 1 (20.00%) Infrastructure Management
4 1 (20.00%) Social Media Monitoring
4 1 (20.00%) User Experience
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Apache Spark
4 1 (20.00%) Jupyter

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) Apache Pig
1 1 (20.00%) Apache Spark
1 1 (20.00%) CMS
1 1 (20.00%) Jupyter
1 1 (20.00%) SAS
Cloud Services
1 1 (20.00%) Amazon SageMaker
1 1 (20.00%) AWS
Database & Business Intelligence
1 1 (20.00%) Apache Hive
1 1 (20.00%) Hadoop
1 1 (20.00%) QlikView
Development Applications
1 1 (20.00%) Axure RP
1 1 (20.00%) Balsamiq
General
1 2 (40.00%) Publishing
2 1 (20.00%) Banking
2 1 (20.00%) Finance
2 1 (20.00%) Private Banking
2 1 (20.00%) Public Sector
2 1 (20.00%) Retail Banking
Job Titles
1 2 (40.00%) Content Designer
1 2 (40.00%) Designer
2 1 (20.00%) Consultant
2 1 (20.00%) Data Scientist
2 1 (20.00%) Project Officer
2 1 (20.00%) Project Support Officer
2 1 (20.00%) Support Officer
2 1 (20.00%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 1 (20.00%) Web Services
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) Social Media
1 1 (20.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Information Architecture
3 2 (40.00%) Usability Testing
4 1 (20.00%) Asset Management
4 1 (20.00%) Computer Science
4 1 (20.00%) Data Analysis
4 1 (20.00%) Data Modelling
4 1 (20.00%) Ergonomics
4 1 (20.00%) Human Factors
4 1 (20.00%) Infrastructure Management
4 1 (20.00%) Machine Learning
4 1 (20.00%) Open Source
4 1 (20.00%) Predictive Modelling
4 1 (20.00%) Psychology
4 1 (20.00%) Regression Analysis
4 1 (20.00%) SEO
4 1 (20.00%) Social Media Monitoring
4 1 (20.00%) Statistics
4 1 (20.00%) Visualisation
4 1 (20.00%) Wealth Management
Programming Languages
1 1 (20.00%) Java
1 1 (20.00%) PL/SQL
1 1 (20.00%) Python
1 1 (20.00%) Scala
1 1 (20.00%) SQL
Qualifications
1 2 (40.00%) Degree
Quality Assurance & Compliance
1 1 (20.00%) PMO
1 1 (20.00%) QA
Systems Management
1 1 (20.00%) Ambari
Vendors
1 5 (100.00%) Google
2 1 (20.00%) Facebook
2 1 (20.00%) Oracle