The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Scotland / Edinburgh
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 68 97 87
Rank change year-on-year +29 -10  
Contract jobs citing Google Analytics 12 1 3
As % of all contract IT jobs advertised in Edinburgh 1.01% 0.074% 0.21%
As % of the Cloud Services category 9.30% 1.89% 8.33%
Number of daily rates quoted 5 0 3
Median daily rate £400 - £363
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Edinburgh
Contract job vacancies with a requirement for cloud computing skills 129 53 36
As % of all contract IT job vacancies advertised in Edinburgh 10.82% 3.93% 2.49%
Number of daily rates quoted 90 25 20
Median daily rate £450 £400 £400
Median daily rate % change year-on-year +12.50% -  
90% offered a daily rate of more than £296 £295 £345
10% offered a daily rate of more than £600 £452 £443
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £16.14 £27.50
% change year-on-year +79.64% -41.30%  

Google Analytics
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Edinburgh.

Contractor daily rate trend for Google Analytics in Edinburgh

Google Analytics
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Google Analytics in Edinburgh over the 3 months to 24 June 2017.

Contractor daily rate histogram for Google Analytics in Edinburgh

Google Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Edinburgh.

Contractor hourly rate trend for Google Analytics in Edinburgh

For the 6 months to 24 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 6 (46.15%) User Experience
2 6 (46.15%) Wireframes
3 5 (38.46%) Data Analysis
3 5 (38.46%) HTML
3 5 (38.46%) JavaScript
3 5 (38.46%) CSS
4 4 (30.77%) Microsoft Excel
4 4 (30.77%) Publishing
4 4 (30.77%) Agile Software Development
4 4 (30.77%) Balsamiq Mockups
4 4 (30.77%) Axure RP
4 4 (30.77%) Prototyping
4 4 (30.77%) UserZoom
4 4 (30.77%) SessionCam
4 4 (30.77%) Digital Analytics
4 4 (30.77%) A/B Testing
4 4 (30.77%) Digital Transformation Programme
4 4 (30.77%) ClickTale
5 3 (23.08%) Data Visualisation
5 3 (23.08%) Tableau
5 3 (23.08%) Data Conversion
5 3 (23.08%) Visualisation
5 3 (23.08%) Google Tag Manager
5 3 (23.08%) Conversion Rate Optimisation
5 3 (23.08%) Finance
5 3 (23.08%) Validation
5 3 (23.08%) Stakeholder Management
6 2 (15.38%) SEO

Google Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (30.77%) Microsoft Excel
1 4 (30.77%) UserZoom
Business Applications
1 4 (30.77%) SessionCam
Cloud Services
1 3 (23.08%) Google Tag Manager
Development Applications
1 4 (30.77%) Axure RP
1 4 (30.77%) Balsamiq Mockups
General
1 4 (30.77%) Publishing
2 3 (23.08%) Finance
3 1 (7.69%) Advertising
3 1 (7.69%) Marketing
Job Titles
1 5 (38.46%) Analyst
2 4 (30.77%) Consultant
2 4 (30.77%) Digital Analyst
2 4 (30.77%) User Experience Consultant
3 3 (23.08%) User Researcher
4 2 (15.38%) Digital Analytics Analyst
4 2 (15.38%) Google Analytics Analyst
5 1 (7.69%) Analyst Developer
5 1 (7.69%) Business Analyst
5 1 (7.69%) Developer
5 1 (7.69%) Digital Business Analyst
5 1 (7.69%) Digital Marketing Manager
5 1 (7.69%) Marketing Manager
5 1 (7.69%) SEO Analyst
5 1 (7.69%) SEO Developer
5 1 (7.69%) User Experience Researcher
5 1 (7.69%) Web Analyst
5 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (38.46%) CSS
1 5 (38.46%) HTML
2 1 (7.69%) jQuery
2 1 (7.69%) Regular Expression
2 1 (7.69%) Twitter Bootstrap
Miscellaneous
1 6 (46.15%) User Experience
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Blog
2 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 6 (46.15%) Wireframes
3 5 (38.46%) Data Analysis
4 4 (30.77%) A/B Testing
4 4 (30.77%) Agile Software Development
4 4 (30.77%) Digital Analytics
4 4 (30.77%) Digital Transformation Programme
4 4 (30.77%) Prototyping
5 3 (23.08%) Conversion Rate Optimisation
5 3 (23.08%) Data Conversion
5 3 (23.08%) Data Visualisation
5 3 (23.08%) Stakeholder Management
5 3 (23.08%) Validation
5 3 (23.08%) Visualisation
6 2 (15.38%) Continuous Improvement
6 2 (15.38%) Continuous Improvement Process
6 2 (15.38%) SEO
7 1 (7.69%) Qualitative Analysis
7 1 (7.69%) Social Media Monitoring
7 1 (7.69%) Tag Management
Programming Languages
1 5 (38.46%) JavaScript
Quality Assurance & Compliance
1 1 (7.69%) Disclosure Scotland
Vendors
1 13 (100.00%) Google
2 4 (30.77%) ClickTale
3 3 (23.08%) Tableau