Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Scotland > Glasgow
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 139 125 132
Rank change year-on-year -14 +7 +7
Permanent jobs citing Digital Marketing 5 11 26
As % of all permanent IT jobs advertised in Glasgow 0.22% 0.51% 1.01%
As % of the Processes & Methodologies category 0.24% 0.55% 1.10%
Number of salaries quoted 1 11 20
Glasgow median annual salary £47,500 £37,500 £50,000
Median salary % change year-on-year +26.67% -25.00% +21.95%
10th Percentile £43,750 £32,750 £35,750
90th Percentile £51,250 £42,500 £62,625
Scotland median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -4.46%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Permanent vacancies with a requirement for process or methodology skills 2115 1982 2357
As % of all permanent IT jobs advertised in Glasgow 91.88% 92.70% 91.14%
Number of salaries quoted 1362 1074 1505
Glasgow median annual salary £47,500 £42,500 £42,500
Median salary % change year-on-year +11.76% - +6.25%
10th Percentile £31,500 £28,750 £28,750
90th Percentile £67,500 £60,000 £60,500
Scotland median annual salary £45,000 £44,500 £42,500
% change year-on-year +1.12% +4.71% +2.41%

Digital Marketing
Job Vacancy Trend in Glasgow

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Digital Marketing in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Glasgow.

Salary trend for Digital Marketing in Glasgow

For the 6 months to 20 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Digital Marketing.

1 5 (100.00%) SQL
1 5 (100.00%) SAP
1 5 (100.00%) Data Warehouse
1 5 (100.00%) MS Visio
1 5 (100.00%) Business Intelligence
1 5 (100.00%) Electronics
1 5 (100.00%) Telecoms
1 5 (100.00%) Finance
1 5 (100.00%) Manufacturing
1 5 (100.00%) Programme Management
1 5 (100.00%) Agile Software Development
1 5 (100.00%) Business Analysis
1 5 (100.00%) Requirements Management
1 5 (100.00%) Marketing
1 5 (100.00%) User Acceptance Testing
1 5 (100.00%) User Stories
1 5 (100.00%) SDLC

Digital Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (100.00%) MS Visio
Database & Business Intelligence
1 5 (100.00%) Data Warehouse
General
1 5 (100.00%) Electronics
1 5 (100.00%) Finance
1 5 (100.00%) Manufacturing
1 5 (100.00%) Marketing
1 5 (100.00%) Telecoms
Job Titles
1 5 (100.00%) Analyst
1 5 (100.00%) Business Analyst
1 5 (100.00%) Business Systems Analyst
1 5 (100.00%) Systems Analyst
Processes & Methodologies
1 5 (100.00%) Agile Software Development
1 5 (100.00%) Business Analysis
1 5 (100.00%) Business Intelligence
1 5 (100.00%) Programme Management
1 5 (100.00%) Requirements Management
1 5 (100.00%) SDLC
1 5 (100.00%) User Acceptance Testing
1 5 (100.00%) User Stories
Programming Languages
1 5 (100.00%) SQL
Vendors
1 5 (100.00%) SAP