The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Scotland / Glasgow
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 89 98 93
Rank change year-on-year +9 -5  
Permanent jobs citing Digital Marketing 1 10 7
As % of all permanent IT jobs advertised in Glasgow 0.10% 0.76% 0.61%
As % of the Processes & Methodologies category 0.11% 0.83% 0.67%
Number of salaries quoted 1 9 4
Median salary £35,000 £45,000 £35,000
Median salary % change year-on-year -22.22% +28.57%  
UK excluding London median salary £42,000 £42,500 £35,000
% change year-on-year -1.17% +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process and methodology skills.

Process & Methodology Skills
Glasgow
Permanent job vacancies with a requirement for process and methodology skills 872 1201 1041
As % of all permanent IT job vacancies advertised in Glasgow 91.50% 91.61% 91.24%
Number of salaries quoted 497 742 696
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,500 £32,970
10% offered a salary of more than £62,500 £60,000 £61,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Glasgow

Digital Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Glasgow.

Salary trend for Digital Marketing in Glasgow

For the 6 months to 29 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Digital Marketing.

1 7 (100.00%) Marketing
2 6 (85.71%) HTML
2 6 (85.71%) JavaScript
2 6 (85.71%) CSS
3 5 (71.43%) C#
3 5 (71.43%) ASP.NET
3 5 (71.43%) .NET
3 5 (71.43%) Web Development
4 4 (57.14%) Business Development
4 4 (57.14%) .NET Framework
4 4 (57.14%) jQuery
4 4 (57.14%) Umbraco
4 4 (57.14%) FMCG
4 4 (57.14%) Git (software)
4 4 (57.14%) Microsoft Azure
4 4 (57.14%) ASP.NET MVC
4 4 (57.14%) Entity Framework
4 4 (57.14%) MVC
4 4 (57.14%) SQL Server
4 4 (57.14%) IIS
4 4 (57.14%) Sass
4 4 (57.14%) Jenkins
4 4 (57.14%) Twitter Bootstrap
4 4 (57.14%) Mentoring
4 4 (57.14%) Cross-Browser Testing
5 2 (28.57%) Project Management
6 1 (14.29%) Customer Engagement
6 1 (14.29%) Agile Project Management
6 1 (14.29%) E-Commerce
6 1 (14.29%) Agile Software Development

Digital Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (57.14%) IIS
1 4 (57.14%) Umbraco
2 1 (14.29%) CMS
Cloud Services
1 4 (57.14%) Microsoft Azure
Database & Business Intelligence
1 4 (57.14%) SQL Server
Development Applications
1 4 (57.14%) Git (software)
1 4 (57.14%) Jenkins
General
1 7 (100.00%) Marketing
Job Titles
1 5 (71.43%) Developer
1 5 (71.43%) Web Developer
2 4 (57.14%) .NET Developer
2 4 (57.14%) .NET Web Developer
3 1 (14.29%) CMS Developer
3 1 (14.29%) Digital Project Manager
3 1 (14.29%) E-Commerce Developer
3 1 (14.29%) E-Commerce Web Developer
3 1 (14.29%) Project Manager
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
1 6 (85.71%) HTML
2 5 (71.43%) .NET
2 5 (71.43%) ASP.NET
3 4 (57.14%) .NET Framework
3 4 (57.14%) ASP.NET MVC
3 4 (57.14%) Entity Framework
3 4 (57.14%) jQuery
3 4 (57.14%) Sass
3 4 (57.14%) Twitter Bootstrap
Miscellaneous
1 4 (57.14%) FMCG
2 1 (14.29%) User Experience
Processes & Methodologies
1 5 (71.43%) Web Development
2 4 (57.14%) Business Development
2 4 (57.14%) Cross-Browser Testing
2 4 (57.14%) Mentoring
2 4 (57.14%) MVC
3 2 (28.57%) Project Management
4 1 (14.29%) A/B Testing
4 1 (14.29%) Agile Project Management
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Content Management
4 1 (14.29%) Customer Engagement
4 1 (14.29%) E-Commerce
4 1 (14.29%) Programme Management
Programming Languages
1 6 (85.71%) JavaScript
2 5 (71.43%) C#