Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > Scotland
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 201 184 173
Rank change year-on-year -17 -11 +42
Permanent jobs citing Digital Marketing 20 29 66
As % of all permanent IT jobs advertised in Scotland 0.35% 0.56% 1.02%
As % of the Processes & Methodologies category 0.39% 0.61% 1.12%
Number of salaries quoted 12 23 56
Scotland median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -5.36%
10th Percentile £23,675 £32,750 £26,750
90th Percentile £55,000 £60,000 £58,750
UK median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Permanent vacancies with a requirement for process or methodology skills 5143 4724 5876
As % of all permanent IT jobs advertised in Scotland 90.82% 91.27% 90.88%
Number of salaries quoted 3286 2862 3722
Scotland median annual salary £45,000 £44,500 £42,500
Median salary % change year-on-year +1.12% +4.71% +2.41%
10th Percentile £28,250 £28,250 £27,500
90th Percentile £65,000 £65,000 £63,750
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Digital Marketing
Job Vacancy Trend in Scotland

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Digital Marketing in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Scotland.

Salary trend for Digital Marketing in Scotland

Digital Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Digital Marketing in Scotland over the 6 months to 24 November 2017.

Salary histogram for Digital Marketing in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -17 11 £35,000 -36.36% 1
Glasgow -16 5 £47,500 +26.67% 1
Dundee -1 4 £40,000 +19.40%
Digital Marketing
UK

For the 6 months to 24 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 20 (100.00%) Marketing
2 8 (40.00%) Analytics
2 8 (40.00%) SAP
2 8 (40.00%) Business Intelligence
2 8 (40.00%) Electronics
2 8 (40.00%) Telecoms
2 8 (40.00%) Finance
2 8 (40.00%) Manufacturing
2 8 (40.00%) Programme Management
2 8 (40.00%) Agile Software Development
3 7 (35.00%) Google
3 7 (35.00%) Java
3 7 (35.00%) Google Analytics
4 6 (30.00%) SQL
5 5 (25.00%) Data Warehouse
5 5 (25.00%) MS Visio
5 5 (25.00%) Web Services
5 5 (25.00%) Business Analysis
5 5 (25.00%) Software Engineering
5 5 (25.00%) User Acceptance Testing
5 5 (25.00%) Requirements Management
5 5 (25.00%) User Stories
5 5 (25.00%) RESTful
5 5 (25.00%) Mentoring
5 5 (25.00%) SDLC
5 5 (25.00%) Active Listening
6 4 (20.00%) Marketing Automation
6 4 (20.00%) C#
6 4 (20.00%) CSS
6 4 (20.00%) .NET

Digital Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) JBoss
2 1 (5.00%) SAS
2 1 (5.00%) SharePoint
2 1 (5.00%) SharePoint 2010
2 1 (5.00%) SharePoint 2013
Applications
1 5 (25.00%) MS Visio
Business Applications
1 2 (10.00%) Eloqua
2 1 (5.00%) Dynamics CRM
Cloud Services
1 7 (35.00%) Google Analytics
2 1 (5.00%) GitHub
2 1 (5.00%) Office 365
2 1 (5.00%) SaaS
Communications & Networking
1 2 (10.00%) SSH
1 2 (10.00%) SSL
Database & Business Intelligence
1 5 (25.00%) Data Warehouse
2 1 (5.00%) Data Mining
2 1 (5.00%) Hadoop
Development Applications
1 2 (10.00%) Git (software)
1 2 (10.00%) GitLab
1 2 (10.00%) Maven
2 1 (5.00%) Visual Studio
General
1 20 (100.00%) Marketing
2 8 (40.00%) Electronics
2 8 (40.00%) Finance
2 8 (40.00%) Manufacturing
2 8 (40.00%) Telecoms
3 1 (5.00%) Retail
Job Titles
1 8 (40.00%) Analyst
2 5 (25.00%) Business Analyst
2 5 (25.00%) Business Systems Analyst
2 5 (25.00%) Systems Analyst
3 3 (15.00%) Developer
3 3 (15.00%) Development Manager
3 3 (15.00%) Digital Development Manager
4 2 (10.00%) Data Analyst
4 2 (10.00%) Development Team Leader
4 2 (10.00%) Java Developer
4 2 (10.00%) Java Development Team Leader
4 2 (10.00%) Java Team Leader
4 2 (10.00%) Lead Developer
4 2 (10.00%) Marketing Analyst
4 2 (10.00%) Senior Developer
4 2 (10.00%) Senior Java Developer
4 2 (10.00%) Team Leader
4 2 (10.00%) Technical Leader
4 2 (10.00%) Web Content Specialist
4 2 (10.00%) Web Specialist
Libraries, Frameworks & Software Standards
1 5 (25.00%) RESTful
1 5 (25.00%) Web Services
2 4 (20.00%) .NET
2 4 (20.00%) CSS
3 3 (15.00%) HTML
4 2 (10.00%) AngularJS
4 2 (10.00%) JDBC
4 2 (10.00%) JSON
4 2 (10.00%) SOAP
4 2 (10.00%) Spring
4 2 (10.00%) Spring Security
5 1 (5.00%) .NET Framework
Miscellaneous
1 3 (15.00%) Computer Science
2 2 (10.00%) Analytical Skills
2 2 (10.00%) iPhone
2 2 (10.00%) User Experience
Operating Systems
1 2 (10.00%) Android
1 2 (10.00%) Unix
1 2 (10.00%) Windows
Processes & Methodologies
1 8 (40.00%) Agile Software Development
1 8 (40.00%) Analytics
1 8 (40.00%) Business Intelligence
1 8 (40.00%) Programme Management
2 5 (25.00%) Active Listening
2 5 (25.00%) Business Analysis
2 5 (25.00%) Mentoring
2 5 (25.00%) Requirements Management
2 5 (25.00%) SDLC
2 5 (25.00%) Software Engineering
2 5 (25.00%) User Acceptance Testing
2 5 (25.00%) User Stories
3 4 (20.00%) Marketing Automation
4 3 (15.00%) Coaching
4 3 (15.00%) Customer Engagement
4 3 (15.00%) DevOps
4 3 (15.00%) Marketing Strategy
4 3 (15.00%) Project Management
4 3 (15.00%) Waterfall
5 2 (10.00%) Data Modelling
Programming Languages
1 7 (35.00%) Java
2 6 (30.00%) SQL
3 4 (20.00%) C#
4 3 (15.00%) C++
4 3 (15.00%) PHP
5 2 (10.00%) JavaScript
5 2 (10.00%) Objective-C
6 1 (5.00%) Python
6 1 (5.00%) R
Qualifications
1 3 (15.00%) Degree
Vendors
1 8 (40.00%) SAP
2 7 (35.00%) Google
3 2 (10.00%) HubSpot
3 2 (10.00%) Marketo