The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK / Scotland
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 147 138 149
Rank change year-on-year -9 +11  
Permanent jobs citing Digital Marketing 10 24 17
As % of all permanent IT jobs advertised in Scotland 0.37% 0.85% 0.54%
As % of the Processes & Methodologies category 0.41% 0.93% 0.60%
Number of salaries quoted 6 19 10
Median salary £32,500 £41,000 £33,000
Median salary % change year-on-year -20.73% +24.24%  
90% offered a salary of more than £24,750 £33,500 £27,600
10% offered a salary of more than £55,000 £60,500 £57,600
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2463 2589 2832
As % of all permanent IT job vacancies advertised in Scotland 91.46% 91.42% 89.96%
Number of salaries quoted 1579 1455 1775
Median salary £45,000 £45,000 £44,000
Median salary % change year-on-year - +2.27%  
90% offered a salary of more than £31,500 £30,000 £32,000
10% offered a salary of more than £68,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Digital Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Scotland.

Salary trend for Digital Marketing in Scotland

Digital Marketing
Salary Histogram in Scotland

The salary distribution of IT jobs citing Digital Marketing in Scotland over the 3 months to 26 June 2017.

Salary histogram for Digital Marketing in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Fife - 5 £55,000 -
Edinburgh -16 3 £32,250 -29.12%
Glasgow +5 1 £27,500 -21.42% 3
Dundee -8 1 £22,500 -32.83%
Digital Marketing
UK

For the 6 months to 26 June 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 6 (42.86%) Finance
3 5 (35.71%) Electronics
3 5 (35.71%) Telecoms
3 5 (35.71%) Programme Management
3 5 (35.71%) Manufacturing
3 5 (35.71%) HTML
3 5 (35.71%) CSS
3 5 (35.71%) Business Intelligence
3 5 (35.71%) SAP
3 5 (35.71%) SAP Oil and Gas
3 5 (35.71%) Analytical Skills
4 4 (28.57%) DO-254
4 4 (28.57%) Rational DOORS
4 4 (28.57%) VHDL
4 4 (28.57%) Field-Programmable Gate Array
4 4 (28.57%) Mentor Graphics
4 4 (28.57%) Lean Manufacturing
4 4 (28.57%) Altera
4 4 (28.57%) Actel
4 4 (28.57%) Firmware
4 4 (28.57%) Six Sigma
4 4 (28.57%) MATLAB
4 4 (28.57%) JavaScript
4 4 (28.57%) CMS
4 4 (28.57%) Aerospace
4 4 (28.57%) FPGA Design
4 4 (28.57%) Customer Requirements
5 3 (21.43%) Customer Engagement
5 3 (21.43%) User Experience

Digital Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (28.57%) CMS
2 2 (14.29%) Umbraco
3 1 (7.14%) WordPress
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) Fireworks
2 1 (7.14%) InVision
2 1 (7.14%) UXPin
Business Applications
1 5 (35.71%) SAP Oil and Gas
2 1 (7.14%) Eloqua
2 1 (7.14%) Salesforce.com CRM
Cloud Services
1 2 (14.29%) Microsoft Azure
2 1 (7.14%) Silverpop
Database & Business Intelligence
1 2 (14.29%) SQL Server
2 1 (7.14%) MySQL
2 1 (7.14%) Oracle Database
2 1 (7.14%) RDBMS
2 1 (7.14%) Relational Database
Development Applications
1 4 (28.57%) Rational DOORS
2 1 (7.14%) Git (software)
2 1 (7.14%) Visual Studio
General
1 14 (100.00%) Marketing
2 6 (42.86%) Finance
3 5 (35.71%) Electronics
3 5 (35.71%) Manufacturing
3 5 (35.71%) Telecoms
4 4 (28.57%) Aerospace
Job Titles
1 4 (28.57%) Developer
1 4 (28.57%) Firmware Engineer
1 4 (28.57%) Principal Engineer
2 2 (14.29%) Consultant
2 2 (14.29%) Web Developer
3 1 (7.14%) .NET Developer
3 1 (7.14%) Analyst
3 1 (7.14%) Graduate Developer
3 1 (7.14%) Graduate Software Developer
3 1 (7.14%) Information Manager
3 1 (7.14%) Information Security Manager
3 1 (7.14%) IT Audit Consultant
3 1 (7.14%) IT Consultant
3 1 (7.14%) IT Security Consultant
3 1 (7.14%) Junior .NET Developer
3 1 (7.14%) Junior Developer
3 1 (7.14%) Security Consultant
3 1 (7.14%) Security Manager
3 1 (7.14%) Senior Developer
3 1 (7.14%) Web Designer
Libraries, Frameworks & Software Standards
1 5 (35.71%) CSS
1 5 (35.71%) HTML
2 3 (21.43%) .NET
3 2 (14.29%) AngularJS
3 2 (14.29%) ASP.NET
4 1 (7.14%) .NET Framework
4 1 (7.14%) Ajax
4 1 (7.14%) Apache Cordova
4 1 (7.14%) Apache Flex
4 1 (7.14%) ASP.NET MVC
4 1 (7.14%) ASP.NET Web Forms
4 1 (7.14%) CSS3
4 1 (7.14%) DOM
4 1 (7.14%) Entity Framework
4 1 (7.14%) HTML5
4 1 (7.14%) Node.js
4 1 (7.14%) PhoneGap
4 1 (7.14%) React
4 1 (7.14%) Sass
4 1 (7.14%) Twitter Bootstrap
Miscellaneous
1 5 (35.71%) Analytical Skills
2 4 (28.57%) Field-Programmable Gate Array
2 4 (28.57%) VHDL
3 3 (21.43%) User Experience
4 1 (7.14%) Cybercrime
4 1 (7.14%) Data Protection Act
4 1 (7.14%) Management Information System
4 1 (7.14%) Social Media
4 1 (7.14%) Vector Graphics
Processes & Methodologies
1 5 (35.71%) Business Intelligence
1 5 (35.71%) Programme Management
2 4 (28.57%) Customer Requirements
2 4 (28.57%) FPGA Design
2 4 (28.57%) Lean Manufacturing
2 4 (28.57%) Six Sigma
3 3 (21.43%) Customer Engagement
3 3 (21.43%) Web Development
4 2 (14.29%) A/B Testing
4 2 (14.29%) Content Management
4 2 (14.29%) E-Commerce
4 2 (14.29%) MVC
5 1 (7.14%) B2B Marketing
5 1 (7.14%) Cross-Browser Compatibility
5 1 (7.14%) Global Marketing
5 1 (7.14%) IT Audit
5 1 (7.14%) Programme Governance
5 1 (7.14%) Prototyping
5 1 (7.14%) Risk Management
5 1 (7.14%) Wireframes
Programming Languages
1 4 (28.57%) JavaScript
1 4 (28.57%) MATLAB
2 2 (14.29%) C#
3 1 (7.14%) PHP
3 1 (7.14%) PL/SQL
3 1 (7.14%) SQL
Qualifications
1 2 (14.29%) CISA
1 2 (14.29%) CISSP
1 2 (14.29%) Degree
2 1 (7.14%) CISM
2 1 (7.14%) Computer Science Degree
2 1 (7.14%) CRISC
Quality Assurance & Compliance
1 4 (28.57%) DO-254
2 1 (7.14%) GDPR
2 1 (7.14%) ISO/IEC 27001
2 1 (7.14%) PCI DSS
System Software
1 4 (28.57%) Firmware
Vendors
1 5 (35.71%) SAP
2 4 (28.57%) Actel
2 4 (28.57%) Altera
2 4 (28.57%) Mentor Graphics
3 2 (14.29%) Adobe
3 2 (14.29%) Salesforce.com
4 1 (7.14%) IBM
4 1 (7.14%) Microsoft
4 1 (7.14%) Oracle
4 1 (7.14%) Xamarin