Period
to 17 July 2018

The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 17 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Scotland > Glasgow
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 109 86 95
Rank change year-on-year -23 +9 +7
Contract jobs citing Digital Marketing 12 9 2
As % of all contract IT jobs advertised in Glasgow 0.69% 0.71% 0.15%
As % of the Processes & Methodologies category 0.78% 0.82% 0.18%
Number of daily rates quoted 11 8 2
Glasgow median daily rate £475 £500 £378
Median daily rate % change year-on-year -5.00% +32.45% +16.15%
10th Percentile £398 £425 £364
90th Percentile £588 £525 £387
Scotland median daily rate £475 £450 £350
% change year-on-year +5.56% +28.57% +16.67%
Number of hourly rates quoted 0 0 0
Glasgow median hourly rate - - -
Scotland median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Contract vacancies with a requirement for process or methodology skills 1,531 1,096 1,109
As % of all contract IT jobs advertised in Glasgow 87.59% 86.92% 85.05%
Number of daily rates quoted 917 576 628
Glasgow median daily rate £400 £375 £350
Median daily rate % change year-on-year +6.67% +7.14% -6.67%
10th Percentile £263 £263 £215
90th Percentile £538 £488 £475
Scotland median daily rate £400 £380 £375
% change year-on-year +5.26% +1.33% -
Number of hourly rates quoted 31 16 10
Glasgow median hourly rate £15.86 £15.94 £22.00
Median hourly rate % change year-on-year -0.50% -27.55% -24.79%
10th Percentile £10.75 £13.25 £9.25
90th Percentile £35.00 £37.75 £36.93
Scotland median hourly rate £17.50 £27.50 £36.00
% change year-on-year -36.36% -23.61% +31.05%

Digital Marketing
Job Vacancy Trend in Glasgow

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Glasgow.

Contractor daily rate trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing Digital Marketing in Glasgow over the 6 months to 17 July 2018.

Contractor daily rate histogram for Digital Marketing in Glasgow

For the 6 months to 17 July 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Glasgow region with a requirement for Digital Marketing.

1 12 (100.00%) Marketing
2 11 (91.67%) SAP
2 11 (91.67%) Business Intelligence
2 11 (91.67%) Electronics
2 11 (91.67%) Telecoms
2 11 (91.67%) Programme Management
2 11 (91.67%) Finance
2 11 (91.67%) Manufacturing
3 10 (83.33%) Agile Software Development
4 7 (58.33%) Microsoft
4 7 (58.33%) CRM
4 7 (58.33%) Dynamics CRM
5 5 (41.67%) C#
5 5 (41.67%) JavaScript
6 4 (33.33%) SQL Server Reporting Services
6 4 (33.33%) DevOps
6 4 (33.33%) Workflow Development
6 4 (33.33%) Digital Transformation Programme
6 4 (33.33%) Dynamics 365
6 4 (33.33%) Workflow
7 3 (25.00%) Service Design
7 3 (25.00%) Performance Management
7 3 (25.00%) Data Quality
8 2 (16.67%) Azure SQL Database
8 2 (16.67%) REST
8 2 (16.67%) Microsoft Azure
8 2 (16.67%) Open Source
8 2 (16.67%) TOGAF
8 2 (16.67%) Information Management
8 2 (16.67%) SQL

Digital Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) Adobe Experience Manager
1 1 (8.33%) Umbraco
Business Applications
1 7 (58.33%) Dynamics CRM
Cloud Services
1 4 (33.33%) Dynamics 365
2 2 (16.67%) Microsoft Azure
3 1 (8.33%) Azure Data Factory
3 1 (8.33%) npm
3 1 (8.33%) Office 365
3 1 (8.33%) PaaS
Database & Business Intelligence
1 4 (33.33%) SQL Server Reporting Services
2 2 (16.67%) Azure SQL Database
2 2 (16.67%) SQL Server
3 1 (8.33%) Azure SQL Data Warehouse
3 1 (8.33%) Big Data
3 1 (8.33%) Data Lake
3 1 (8.33%) Data Warehouse
3 1 (8.33%) Hadoop
3 1 (8.33%) HDInsight
3 1 (8.33%) Microsoft Analysis Services
3 1 (8.33%) Power BI
3 1 (8.33%) SQL Server Analysis Services
3 1 (8.33%) SQL Server Integration Services
Development Applications
1 1 (8.33%) Git (software)
1 1 (8.33%) gulp
1 1 (8.33%) MSTest
1 1 (8.33%) NUnit
1 1 (8.33%) webpack
General
1 12 (100.00%) Marketing
2 11 (91.67%) Electronics
2 11 (91.67%) Finance
2 11 (91.67%) Manufacturing
2 11 (91.67%) Telecoms
Job Titles
1 7 (58.33%) Developer
2 4 (33.33%) Microsoft Developer
3 3 (25.00%) CRM Developer
3 3 (25.00%) Dynamics CRM Developer
4 2 (16.67%) Architect
5 1 (8.33%) .NET Developer
5 1 (8.33%) Analyst
5 1 (8.33%) Applications Architect
5 1 (8.33%) Business Analyst
5 1 (8.33%) Consultant
5 1 (8.33%) CRM Analyst
5 1 (8.33%) CRM Business Analyst
5 1 (8.33%) Data Warehouse Developer
5 1 (8.33%) ETL Developer
5 1 (8.33%) Front End Developer (Client-Side Developer)
5 1 (8.33%) Lead Architect
5 1 (8.33%) Software Developer
5 1 (8.33%) Solutions Architect
5 1 (8.33%) SQL Developer
5 1 (8.33%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 2 (16.67%) Angular 2
1 2 (16.67%) AngularJS
1 2 (16.67%) REST
2 1 (8.33%) .NET
2 1 (8.33%) .NET Core
2 1 (8.33%) .NET Framework
2 1 (8.33%) ASP.NET Web API
2 1 (8.33%) CSS
2 1 (8.33%) Entity Framework
2 1 (8.33%) KnockoutJS
2 1 (8.33%) OAuth
2 1 (8.33%) OAuth2
2 1 (8.33%) OOCSS
2 1 (8.33%) Sass
Miscellaneous
1 1 (8.33%) Analytical Skills
1 1 (8.33%) User Experience
Processes & Methodologies
1 11 (91.67%) Business Intelligence
1 11 (91.67%) Programme Management
2 10 (83.33%) Agile Software Development
3 7 (58.33%) CRM
4 4 (33.33%) DevOps
4 4 (33.33%) Digital Transformation Programme
4 4 (33.33%) Workflow
4 4 (33.33%) Workflow Development
5 3 (25.00%) Performance Management
5 3 (25.00%) Service Design
6 2 (16.67%) Front End Development
6 2 (16.67%) Information Management
6 2 (16.67%) Open Source
6 2 (16.67%) TOGAF
6 2 (16.67%) UML
7 1 (8.33%) Analytics
7 1 (8.33%) BEM - Block Element Modifier
7 1 (8.33%) Cross-Browser Development
7 1 (8.33%) Machine Learning
7 1 (8.33%) SMACSS
Programming Languages
1 5 (41.67%) C#
1 5 (41.67%) JavaScript
2 2 (16.67%) SQL
2 2 (16.67%) T-SQL
3 1 (8.33%) ES6
Qualifications
1 1 (8.33%) BC Cleared
1 1 (8.33%) Security Cleared
Quality Assurance & Compliance
1 3 (25.00%) Data Quality
System Software
1 1 (8.33%) Docker
Vendors
1 11 (91.67%) SAP
2 7 (58.33%) Microsoft
3 1 (8.33%) Adobe
3 1 (8.33%) Tableau