Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Scotland > Glasgow
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 79 83 100
Rank change year-on-year +4 +17 -1
Contract jobs citing Digital Marketing 14 2 1
As % of all contract IT jobs advertised in Glasgow 1.08% 0.18% 0.058%
As % of the Processes & Methodologies category 1.26% 0.22% 0.072%
Number of daily rates quoted 12 2 0
Glasgow median daily rate £488 £398 -
Median daily rate % change year-on-year +22.64% - -
Scotland median daily rate £475 £460 £325
% change year-on-year +3.26% +41.54% -30.67%
Number of hourly rates quoted 0 0 0
Glasgow median hourly rate - - -
Scotland median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Contract vacancies with a requirement for process or methodology skills 1109 918 1395
As % of all contract IT jobs advertised in Glasgow 85.77% 82.63% 81.48%
Number of daily rates quoted 600 485 741
Glasgow median daily rate £375 £350 £350
Median daily rate % change year-on-year +7.14% - -2.10%
10th Percentile £257 £219 £226
90th Percentile £500 £450 £475
Scotland median daily rate £390 £356 £375
% change year-on-year +9.55% -5.07% -
Number of hourly rates quoted 31 15 25
Glasgow median hourly rate £24.00 £21.00 £33.71
Median hourly rate % change year-on-year +14.29% -37.70% +82.22%
10th Percentile £13.00 £10.50 £12.35
90th Percentile £33.75 £44.65 £55.00
Scotland median hourly rate £24.50 £21.00 £25.00
% change year-on-year +16.67% -16.00% +11.11%

Digital Marketing
Job Vacancy Trend in Glasgow

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Glasgow.

Contractor daily rate trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing Digital Marketing in Glasgow over the 6 months to 20 November 2017.

Contractor daily rate histogram for Digital Marketing in Glasgow

For the 6 months to 20 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 13 (92.86%) Electronics
2 13 (92.86%) Telecoms
2 13 (92.86%) Finance
2 13 (92.86%) Manufacturing
2 13 (92.86%) Programme Management
2 13 (92.86%) SAP
2 13 (92.86%) Business Intelligence
3 6 (42.86%) Photoshop
3 6 (42.86%) ECMAScript
3 6 (42.86%) CSS
3 6 (42.86%) HTML
3 6 (42.86%) JavaScript
3 6 (42.86%) TDD
3 6 (42.86%) jQuery
3 6 (42.86%) HTML5
3 6 (42.86%) BDD
3 6 (42.86%) Node.js
3 6 (42.86%) CSS3
3 6 (42.86%) Sass
3 6 (42.86%) AngularJS
3 6 (42.86%) Twitter Bootstrap
3 6 (42.86%) Grunt
3 6 (42.86%) React
3 6 (42.86%) gulp
3 6 (42.86%) Front End Development
3 6 (42.86%) Redux
4 4 (28.57%) Usability Testing
5 3 (21.43%) Agile Software Development
6 2 (14.29%) Business Analysis

Digital Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (42.86%) Photoshop
2 1 (7.14%) MS Visio
Database & Business Intelligence
1 1 (7.14%) Data Warehouse
Development Applications
1 6 (42.86%) Grunt
1 6 (42.86%) gulp
General
1 14 (100.00%) Marketing
2 13 (92.86%) Electronics
2 13 (92.86%) Finance
2 13 (92.86%) Manufacturing
2 13 (92.86%) Telecoms
Job Titles
1 6 (42.86%) Developer
1 6 (42.86%) Front End Developer (Client-Side Developer)
1 6 (42.86%) Lead Developer
2 5 (35.71%) User Researcher
3 2 (14.29%) Analyst
3 2 (14.29%) Business Systems Analyst
3 2 (14.29%) Systems Analyst
4 1 (7.14%) Business Analyst
4 1 (7.14%) Designer
4 1 (7.14%) User Experience Researcher
4 1 (7.14%) UX Designer
Libraries, Frameworks & Software Standards
1 6 (42.86%) AngularJS
1 6 (42.86%) CSS
1 6 (42.86%) CSS3
1 6 (42.86%) HTML
1 6 (42.86%) HTML5
1 6 (42.86%) jQuery
1 6 (42.86%) Node.js
1 6 (42.86%) React
1 6 (42.86%) Redux
1 6 (42.86%) Sass
1 6 (42.86%) Twitter Bootstrap
2 1 (7.14%) Web Services
Miscellaneous
1 2 (14.29%) User Experience
2 1 (7.14%) Analytical Skills
Processes & Methodologies
1 13 (92.86%) Business Intelligence
1 13 (92.86%) Programme Management
2 6 (42.86%) BDD
2 6 (42.86%) Front End Development
2 6 (42.86%) TDD
3 4 (28.57%) Usability Testing
4 3 (21.43%) Agile Software Development
5 2 (14.29%) Business Analysis
6 1 (7.14%) Actionable Insight
6 1 (7.14%) Digital Transformation Programme
6 1 (7.14%) DSDM
6 1 (7.14%) Kanban
6 1 (7.14%) Open Source
6 1 (7.14%) Requirements Management
6 1 (7.14%) Scrum
6 1 (7.14%) SDLC
6 1 (7.14%) User Acceptance Testing
6 1 (7.14%) User Stories
6 1 (7.14%) Wireframes
Programming Languages
1 6 (42.86%) ECMAScript
1 6 (42.86%) JavaScript
2 2 (14.29%) SQL
Qualifications
1 1 (7.14%) Degree
1 1 (7.14%) ISEB
Vendors
1 13 (92.86%) SAP
2 1 (7.14%) Oracle