Period
to 18 October 2018

The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Scotland > Glasgow
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 111 86 89
Rank change year-on-year -25 +3 +10
Contract jobs citing Digital Marketing 2 14 3
As % of all contract IT jobs advertised in Glasgow 0.12% 1.04% 0.24%
As % of the Processes & Methodologies category 0.13% 1.18% 0.29%
Number of daily rates quoted 2 12 3
Glasgow median daily rate £438 £488 £380
Median daily rate % change year-on-year -10.26% +28.29% -
10th Percentile £374 £425 £366
90th Percentile £511 £525 £422
Scotland median daily rate £450 £475 £375
% change year-on-year -5.26% +26.67% +25.00%
Number of hourly rates quoted 0 0 0
Glasgow median hourly rate - - -
Scotland median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Contract vacancies with a requirement for process or methodology skills 1,494 1,189 1,044
As % of all contract IT jobs advertised in Glasgow 89.51% 88.14% 84.19%
Number of daily rates quoted 841 626 584
Glasgow median daily rate £400 £375 £350
Median daily rate % change year-on-year +6.67% +7.14% -
10th Percentile £256 £263 £220
90th Percentile £538 £500 £475
Scotland median daily rate £400 £390 £355
% change year-on-year +2.56% +9.86% -5.33%
Number of hourly rates quoted 32 33 17
Glasgow median hourly rate £18.25 £24.00 £16.50
Median hourly rate % change year-on-year -23.96% +45.45% -38.50%
10th Percentile £11.33 £10.00 £9.25
90th Percentile £35.23 £34.35 £44.10
Scotland median hourly rate £25.00 £26.25 £25.00
% change year-on-year -4.76% +5.00% +25.00%

Digital Marketing
Job Vacancy Trend in Glasgow

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Glasgow.

Contractor daily rate trend for Digital Marketing in Glasgow

Digital Marketing
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing Digital Marketing in Glasgow over the 6 months to 18 October 2018.

Contractor daily rate histogram for Digital Marketing in Glasgow

For the 6 months to 18 October 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Glasgow region with a requirement for Digital Marketing.

1 2 (100.00%) SAP
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Microsoft
1 2 (100.00%) Electronics
1 2 (100.00%) Telecoms
1 2 (100.00%) Programme Management
1 2 (100.00%) Marketing
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Digital Transformation Programme
1 2 (100.00%) Finance
1 2 (100.00%) Manufacturing
2 1 (50.00%) Migration
2 1 (50.00%) Dynamics 365
2 1 (50.00%) Azure Data Factory
2 1 (50.00%) Azure SQL Data Warehouse
2 1 (50.00%) Microsoft Analysis Services
2 1 (50.00%) SQL Server Reporting Services
2 1 (50.00%) Dynamics CRM
2 1 (50.00%) SQL Server Integration Services
2 1 (50.00%) SQL Server Analysis Services
2 1 (50.00%) Data Migration
2 1 (50.00%) BC Cleared
2 1 (50.00%) Security Cleared
2 1 (50.00%) Hadoop
2 1 (50.00%) Visualisation
2 1 (50.00%) Microsoft Azure
2 1 (50.00%) PaaS
2 1 (50.00%) Azure SQL Database
2 1 (50.00%) Tableau
2 1 (50.00%) Machine Learning

Digital Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 1 (50.00%) Azure Data Factory
1 1 (50.00%) Dynamics 365
1 1 (50.00%) Microsoft Azure
1 1 (50.00%) Office 365
1 1 (50.00%) PaaS
Database & Business Intelligence
1 1 (50.00%) Azure SQL Data Warehouse
1 1 (50.00%) Azure SQL Database
1 1 (50.00%) Big Data
1 1 (50.00%) Data Lake
1 1 (50.00%) Data Warehouse
1 1 (50.00%) Hadoop
1 1 (50.00%) HDInsight
1 1 (50.00%) Microsoft Analysis Services
1 1 (50.00%) Power BI
1 1 (50.00%) SQL Server
1 1 (50.00%) SQL Server Analysis Services
1 1 (50.00%) SQL Server Integration Services
1 1 (50.00%) SQL Server Reporting Services
General
1 2 (100.00%) Electronics
1 2 (100.00%) Finance
1 2 (100.00%) Manufacturing
1 2 (100.00%) Marketing
1 2 (100.00%) Telecoms
Job Titles
1 2 (100.00%) Developer
2 1 (50.00%) Agile Developer
2 1 (50.00%) Azure Developer
2 1 (50.00%) CRM Developer
2 1 (50.00%) Data Warehouse Developer
2 1 (50.00%) Dynamics CRM Developer
2 1 (50.00%) ETL Developer
2 1 (50.00%) Microsoft Developer
2 1 (50.00%) SQL Developer
2 1 (50.00%) SSIS Developer
Processes & Methodologies
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Digital Transformation Programme
1 2 (100.00%) Programme Management
2 1 (50.00%) Analytics
2 1 (50.00%) CRM
2 1 (50.00%) Data Migration
2 1 (50.00%) Data Modelling
2 1 (50.00%) Data Strategy
2 1 (50.00%) DevOps
2 1 (50.00%) ETL
2 1 (50.00%) Machine Learning
2 1 (50.00%) Migration
2 1 (50.00%) Service Design
2 1 (50.00%) Visualisation
2 1 (50.00%) Workflow
2 1 (50.00%) Workflow Development
Programming Languages
1 1 (50.00%) C#
1 1 (50.00%) JavaScript
1 1 (50.00%) SQL
1 1 (50.00%) T-SQL
Qualifications
1 1 (50.00%) BC Cleared
1 1 (50.00%) Security Cleared
Vendors
1 2 (100.00%) Microsoft
1 2 (100.00%) SAP
2 1 (50.00%) Tableau