Marketing Job Trends in Glasgow

Marketing
Scotland > Glasgow

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 10 October 2026, comparing them to the same period in the previous two years.

6 months to
10 Oct 2026
Same period 2025 Same period 2024
Rank 20 20 27
Rank change year-on-year 0 +7 -3
Permanent jobs citing Marketing 63 105 77
As % of all permanent jobs in Glasgow 4.24% 13.32% 6.85%
As % of the General category 10.45% 19.09% 12.79%
Number of salaries quoted 30 17 10
10th Percentile £26,250 £25,203 -
25th Percentile £26,438 - £40,000
Median annual salary (50th Percentile) £30,000 £35,000 £47,000
Median % change year-on-year -14.29% -25.53% +17.50%
75th Percentile £46,000 £43,250 £57,500
90th Percentile £60,000 £56,000 £68,000
Scotland median annual salary £35,000 £41,500 £50,000
% change year-on-year -15.66% -17.00% -2.44%

All General Skills
Glasgow

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Glasgow.

Permanent vacancies with a requirement for general skills 603 550 602
As % of all permanent jobs advertised in Glasgow 40.58% 69.80% 53.56%
Number of salaries quoted 306 194 236
10th Percentile £26,250 £28,250 £35,000
25th Percentile £31,000 £31,000 £39,531
Median annual salary (50th Percentile) £50,000 £40,000 £53,445
Median % change year-on-year +25.00% -25.16% -2.83%
75th Percentile £69,688 £61,250 £70,000
90th Percentile £82,500 £75,000 £90,000
Scotland median annual salary £45,000 £33,000 £51,500
% change year-on-year +36.36% -35.92% -1.90%

Marketing
Job Vacancy Trend in Glasgow

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Glasgow.

Marketing job vacancy trend in Glasgow

Marketing
Salary Trend in Glasgow

Salary distribution trend for jobs in Glasgow citing Marketing.

Salary distribution trend for jobs in Glasgow citing Marketing

Marketing
Salary Histogram in Glasgow

Salary distribution for jobs citing Marketing in Glasgow over the 6 months to 10 October 2026.

Salary histogram for Marketing in Glasgow

Marketing
Co-Occurring Skills & Capabilities in Glasgow by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (6.35%) Apache Airflow
1 4 (6.35%) Apache Spark
2 1 (1.59%) Apache
2 1 (1.59%) Cloud Foundry
Cloud Services
1 14 (22.22%) AWS
2 8 (12.70%) Azure
3 7 (11.11%) GCP
4 5 (7.94%) SaaS
5 4 (6.35%) Amazon Bedrock
5 4 (6.35%) Datadog
6 3 (4.76%) Amazon ECS
6 3 (4.76%) Amazon EKS
6 3 (4.76%) Amazon SageMaker
6 3 (4.76%) dbt
6 3 (4.76%) GitHub
6 3 (4.76%) GitHub Actions
6 3 (4.76%) Google Analytics
7 2 (3.17%) Google Tag Manager
8 1 (1.59%) Microsoft 365
8 1 (1.59%) Snowflake
Communications & Networking
1 1 (1.59%) Internet
Database & Business Intelligence
1 5 (7.94%) Tableau
2 3 (4.76%) Data Lake
3 2 (3.17%) Amazon Aurora
3 2 (3.17%) Amazon RDS
4 1 (1.59%) Apache Iceberg
4 1 (1.59%) Azure SQL Database
4 1 (1.59%) Big Data
4 1 (1.59%) DynamoDB
4 1 (1.59%) MariaDB
4 1 (1.59%) MySQL
4 1 (1.59%) NoSQL
4 1 (1.59%) PostgreSQL
4 1 (1.59%) RDBMS
4 1 (1.59%) Redis
4 1 (1.59%) Relational Database
4 1 (1.59%) SQL Server
Development Applications
1 3 (4.76%) GitLab
1 3 (4.76%) Jenkins
2 1 (1.59%) Claude Code
2 1 (1.59%) Flyway
2 1 (1.59%) Git
2 1 (1.59%) Liquibase
General
1 28 (44.44%) Inclusion and Diversity
1 28 (44.44%) Social Skills
2 22 (34.92%) Finance
3 19 (30.16%) Law
4 11 (17.46%) Retail
5 9 (14.29%) Analytical Skills
6 7 (11.11%) Presentation Skills
7 6 (9.52%) Financial Institution
8 2 (3.17%) Brand Awareness
9 1 (1.59%) Advertising
9 1 (1.59%) Agriculture
9 1 (1.59%) Games
9 1 (1.59%) Local Government
9 1 (1.59%) Multimedia
9 1 (1.59%) Police
9 1 (1.59%) Public Sector
Job Titles
1 17 (26.98%) Lead
2 12 (19.05%) Business Development Manager
2 12 (19.05%) Business Manager
2 12 (19.05%) Development Manager
3 11 (17.46%) Marketing Manager
4 9 (14.29%) Sales Executive
4 9 (14.29%) Software Engineer
5 8 (12.70%) Corporate Sales Executive
5 8 (12.70%) Marketing Automation Manager
5 8 (12.70%) Traffic Manager
6 6 (9.52%) Lead Software Engineer
7 5 (7.94%) Engineering Manager
7 5 (7.94%) Risk Manager
7 5 (7.94%) Technical Leader
7 5 (7.94%) Technical Manager
8 3 (4.76%) AWS Engineer
8 3 (4.76%) Business Consultant
8 3 (4.76%) Business Development Consultant
8 3 (4.76%) Consultant
8 3 (4.76%) Development Consultant
Libraries, Frameworks & Software Standards
1 7 (11.11%) Terraform
2 4 (6.35%) Kafka
3 3 (4.76%) .NET
3 3 (4.76%) CrewAI
3 3 (4.76%) LangChain
3 3 (4.76%) LangGraph
3 3 (4.76%) OpenTelemetry
3 3 (4.76%) Ray
3 3 (4.76%) Spring
3 3 (4.76%) Spring Boot
3 3 (4.76%) vLLM
4 2 (3.17%) HTML
5 1 (1.59%) CSS
5 1 (1.59%) HTML5
5 1 (1.59%) Memcached
5 1 (1.59%) PySpark
5 1 (1.59%) React
5 1 (1.59%) Redux
5 1 (1.59%) RESTful
Miscellaneous
1 7 (11.11%) Cloud Native
2 5 (7.94%) Algorithms
2 5 (7.94%) Driving Licence
2 5 (7.94%) Self-Motivation
3 4 (6.35%) AI Agents
4 3 (4.76%) Data Structures
5 2 (3.17%) Credit Risk
5 2 (3.17%) Product Ownership
5 2 (3.17%) Social Media
6 1 (1.59%) Distributed Systems
6 1 (1.59%) Private Cloud
6 1 (1.59%) Virtual Team
Processes & Methodologies
1 25 (39.68%) AI
2 16 (25.40%) Business Development
3 14 (22.22%) Analytics
4 12 (19.05%) Agile
4 12 (19.05%) Decision-Making
5 11 (17.46%) Customer Experience
6 10 (15.87%) Email Marketing
6 10 (15.87%) Operational Stability
7 9 (14.29%) IT Strategy
7 9 (14.29%) Marketing Automation
7 9 (14.29%) Observability
7 9 (14.29%) Problem-Solving
7 9 (14.29%) Software Engineering
7 9 (14.29%) Technology Strategy
8 8 (12.70%) CI/CD
8 8 (12.70%) Collaborative Working
8 8 (12.70%) Infrastructure as Code
8 8 (12.70%) SDLC
8 8 (12.70%) Site Reliability Engineering
8 8 (12.70%) Validation
Programming Languages
1 10 (15.87%) Python
2 6 (9.52%) Java
3 3 (4.76%) Go
4 1 (1.59%) JavaScript
4 1 (1.59%) SQL
4 1 (1.59%) TypeScript
Qualifications
1 3 (4.76%) AWS Certification
1 3 (4.76%) AWS Certified Solutions Architect
2 2 (3.17%) Degree
2 2 (3.17%) HND
Quality Assurance & Compliance
1 1 (1.59%) Accessibility
System Software
1 4 (6.35%) Docker
Systems Management
1 11 (17.46%) Kubernetes
2 8 (12.70%) Grafana
3 7 (11.11%) Prometheus
4 3 (4.76%) Ansible
4 3 (4.76%) Argo
Vendors
1 10 (15.87%) Microsoft
2 8 (12.70%) Cisco
2 8 (12.70%) Dell
3 5 (7.94%) Alteryx
3 5 (7.94%) Dynatrace
3 5 (7.94%) Google
4 4 (6.35%) Splunk
5 3 (4.76%) Databricks
5 3 (4.76%) NVIDIA
6 1 (1.59%) AppDynamics
6 1 (1.59%) HubSpot
6 1 (1.59%) New Relic
6 1 (1.59%) OpenAI
6 1 (1.59%) Oracle