Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 3 July 2022 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
3 Jul 2022
Same period 2021 Same period 2020
Rank 57 67 89
Rank change year-on-year +10 +22 +14
Permanent jobs citing Marketing 71 46 7
As % of all permanent jobs advertised in Glasgow 4.03% 3.22% 0.69%
As % of the General category 6.53% 6.24% 1.58%
Number of salaries quoted 26 32 3
10th Percentile £23,125 £21,250 £33,000
25th Percentile £25,000 £36,063 £34,875
Median annual salary (50th Percentile) £32,551 £49,250 £38,000
Median % change year-on-year -33.91% +29.61% +1.33%
75th Percentile £41,938 £66,250 £52,750
90th Percentile £62,765 £85,000 £61,600
Scotland median annual salary £45,000 £50,000 £47,500
% change year-on-year -10.00% +5.26% -9.52%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 1,088 737 442
As % of all permanent IT jobs advertised in Glasgow 61.82% 51.54% 43.29%
Number of salaries quoted 518 457 287
10th Percentile £30,309 £31,250 £31,200
25th Percentile £36,250 £37,500 £37,500
Median annual salary (50th Percentile) £50,000 £47,500 £45,000
Median % change year-on-year +5.26% +5.56% -
75th Percentile £65,000 £60,500 £55,000
90th Percentile £77,500 £76,750 £62,500
Scotland median annual salary £55,000 £50,000 £47,500
% change year-on-year +10.00% +5.26% +5.56%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a proportion of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

3-month moving average salary quoted in jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

Salary distribution for jobs citing Marketing in Glasgow over the 6 months to 3 July 2022.

Salary histogram for Marketing in Glasgow

For the 6 months to 3 July 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 37 (52.11%) Finance
2 30 (42.25%) SQL
2 30 (42.25%) Problem-Solving
3 24 (33.80%) Analytics
3 24 (33.80%) Social Skills
4 18 (25.35%) Software Engineering
4 18 (25.35%) Azure
5 17 (23.94%) Degree
5 17 (23.94%) Web Development
5 17 (23.94%) HTML
5 17 (23.94%) JavaScript
5 17 (23.94%) AngularJS
6 16 (22.54%) Go
6 16 (22.54%) Node.js
6 16 (22.54%) Docker
6 16 (22.54%) Angular 2
6 16 (22.54%) MVC
6 16 (22.54%) Java
6 16 (22.54%) .NET
6 16 (22.54%) ASP.NET
6 16 (22.54%) CSS
6 16 (22.54%) HTTP
6 16 (22.54%) SSL
6 16 (22.54%) Ruby on Rails
6 16 (22.54%) Ruby
6 16 (22.54%) Git (software)
6 16 (22.54%) NoSQL
7 15 (21.13%) Analytical Skills
8 13 (18.31%) Revenue Management
8 13 (18.31%) Driving Licence

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (9.86%) SAS
2 1 (1.41%) IIS
2 1 (1.41%) SharePoint
Applications
1 8 (11.27%) Microsoft Excel
1 8 (11.27%) Microsoft Office
2 5 (7.04%) InVision
2 5 (7.04%) Sketch
2 5 (7.04%) UserZoom
3 1 (1.41%) 3ds Max
3 1 (1.41%) Adobe Illustrator
3 1 (1.41%) Blender
3 1 (1.41%) Houdini
3 1 (1.41%) InDesign
3 1 (1.41%) Maya
3 1 (1.41%) Photoshop
Business Applications
1 1 (1.41%) Dynamics CRM
Cloud Services
1 18 (25.35%) Azure
2 12 (16.90%) Google Analytics
3 9 (12.68%) Power Platform
4 6 (8.45%) Adobe Creative Cloud
5 5 (7.04%) Miro
6 4 (5.63%) SaaS
7 3 (4.23%) AWS
8 2 (2.82%) IaaS
8 2 (2.82%) Trello
9 1 (1.41%) Adobe Analytics
9 1 (1.41%) Amazon CloudWatch
9 1 (1.41%) AWS Lambda
9 1 (1.41%) AWS Step Functions
9 1 (1.41%) Figma
9 1 (1.41%) Microsoft 365
9 1 (1.41%) Serverless
Communications & Networking
1 16 (22.54%) HTTP
1 16 (22.54%) SSL
Database & Business Intelligence
1 16 (22.54%) NoSQL
2 9 (12.68%) Power BI
3 8 (11.27%) BusinessObjects
3 8 (11.27%) Data Warehouse
3 8 (11.27%) SQL Server
3 8 (11.27%) SQL Server Integration Services
3 8 (11.27%) SQL Server Reporting Services
4 1 (1.41%) Amazon QuickSight
4 1 (1.41%) Tableau
Development Applications
1 16 (22.54%) Git (software)
2 2 (2.82%) JIRA
3 1 (1.41%) Atlassian Bamboo
3 1 (1.41%) Visual Studio
General
1 37 (52.11%) Finance
2 24 (33.80%) Social Skills
3 15 (21.13%) Analytical Skills
4 10 (14.08%) Banking
5 7 (9.86%) Inclusion and Diversity
5 7 (9.86%) Presentation Skills
6 6 (8.45%) Advertising
7 2 (2.82%) Back Office
7 2 (2.82%) Electronics
7 2 (2.82%) Manufacturing
7 2 (2.82%) Public Sector
7 2 (2.82%) Publishing
7 2 (2.82%) Telecoms
8 1 (1.41%) Games
Job Titles
1 17 (23.94%) Software Engineer
2 14 (19.72%) Graduate
3 13 (18.31%) Trainee
4 10 (14.08%) Analyst
5 7 (9.86%) Data Analyst
5 7 (9.86%) Designer
5 7 (9.86%) Programmer
5 7 (9.86%) Senior Programmer
5 7 (9.86%) Senior Statistical Programmer
5 7 (9.86%) Statistical Programmer
6 6 (8.45%) Senior Analyst
7 5 (7.04%) SEO Specialist
8 3 (4.23%) Report Analyst
8 3 (4.23%) Senior Data Analyst
8 3 (4.23%) Senior Reporting Analyst
9 2 (2.82%) Architect
9 2 (2.82%) Senior Manager
9 2 (2.82%) Senior Product Manager
9 2 (2.82%) SEO Executive
9 2 (2.82%) Solutions Architect
Libraries, Frameworks & Software Standards
1 17 (23.94%) AngularJS
1 17 (23.94%) HTML
2 16 (22.54%) .NET
2 16 (22.54%) Angular 2
2 16 (22.54%) ASP.NET
2 16 (22.54%) CSS
2 16 (22.54%) Node.js
2 16 (22.54%) Ruby on Rails
3 2 (2.82%) REST
3 2 (2.82%) Web Services
4 1 (1.41%) OpenGL
4 1 (1.41%) RESTful
4 1 (1.41%) Three.js
4 1 (1.41%) Unity (Game Engine)
4 1 (1.41%) Unreal Engine
4 1 (1.41%) WebGL
4 1 (1.41%) WebSockets
Miscellaneous
1 13 (18.31%) Driving Licence
2 8 (11.27%) Data Structures
3 6 (8.45%) Graphic Design
4 5 (7.04%) Podcast
5 3 (4.23%) Mobile App
5 3 (4.23%) User Experience
6 2 (2.82%) Management Information System
7 1 (1.41%) Algorithms
7 1 (1.41%) Social Media
7 1 (1.41%) SWIFT
7 1 (1.41%) Virtual Team
Operating Systems
1 5 (7.04%) Android
1 5 (7.04%) Apple iOS
2 2 (2.82%) HPUX
3 1 (1.41%) Windows
Processes & Methodologies
1 30 (42.25%) Problem-Solving
2 24 (33.80%) Analytics
3 18 (25.35%) Software Engineering
4 17 (23.94%) Web Development
5 16 (22.54%) MVC
6 13 (18.31%) Conflict Management
6 13 (18.31%) Cost Control
6 13 (18.31%) Decision-Making
6 13 (18.31%) Revenue Management
7 11 (15.49%) Business Intelligence
7 11 (15.49%) Digital Marketing
8 10 (14.08%) Project Management
9 8 (11.27%) Data Analysis
9 8 (11.27%) Data Security
9 8 (11.27%) Records Management
9 8 (11.27%) Time Management
10 7 (9.86%) Business Development
10 7 (9.86%) Quality Management
10 7 (9.86%) Regulatory Compliance
10 7 (9.86%) SEO
Programming Languages
1 30 (42.25%) SQL
2 17 (23.94%) JavaScript
3 16 (22.54%) Go
3 16 (22.54%) Java
3 16 (22.54%) Ruby
4 2 (2.82%) Python
5 1 (1.41%) Bash
5 1 (1.41%) C++
5 1 (1.41%) PowerShell
5 1 (1.41%) TypeScript
Qualifications
1 17 (23.94%) Degree
2 2 (2.82%) Security Cleared
3 1 (1.41%) Computer Science Degree
3 1 (1.41%) PhD
3 1 (1.41%) TOGAF Certification
Quality Assurance & Compliance
1 7 (9.86%) 21 CFR Part 11
1 7 (9.86%) CDISC
1 7 (9.86%) Good Clinical Practice
2 3 (4.23%) QA
3 1 (1.41%) Data Quality
System Software
1 16 (22.54%) Docker
2 1 (1.41%) Active Directory
Systems Management
1 1 (1.41%) Ansible
1 1 (1.41%) Terraform
Vendors
1 12 (16.90%) Google
2 9 (12.68%) Microsoft
3 8 (11.27%) Teradata
4 7 (9.86%) Adobe
5 2 (2.82%) 3PAR
5 2 (2.82%) Cisco
5 2 (2.82%) Nimble Storage
5 2 (2.82%) SAP
6 1 (1.41%) ANSYS
6 1 (1.41%) Bloomberg
6 1 (1.41%) Oracle
6 1 (1.41%) Sun