Period
to 2 December 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 December 2021 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
2 Dec 2021
Same period 2020 Same period 2019
Rank 86 67 90
Rank change year-on-year -19 +23 +35
Permanent jobs citing Marketing 30 20 44
As % of all permanent jobs advertised in Glasgow 1.94% 2.47% 2.47%
As % of the General category 3.42% 4.94% 5.04%
Number of salaries quoted 19 20 32
10th Percentile " £25,000 £31,250
25th Percentile £21,250 £32,125 £31,938
Median annual salary (50th Percentile) £51,500 £46,250 £40,750
Median % change year-on-year +11.35% +13.50% +1.88%
75th Percentile £69,500 £55,000 £54,063
90th Percentile £81,000 " £55,000
Scotland median annual salary £47,500 £42,500 £45,000
% change year-on-year +11.76% -5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 876 405 873
As % of all permanent IT jobs advertised in Glasgow 56.66% 50.00% 49.02%
Number of salaries quoted 557 276 563
10th Percentile £31,900 £32,500 £31,250
25th Percentile £38,500 £37,375 £35,000
Median annual salary (50th Percentile) £50,000 £47,500 £45,000
Median % change year-on-year +5.26% +5.56% -5.26%
75th Percentile £63,750 £60,313 £56,388
90th Percentile £76,600 £71,875 £67,450
Scotland median annual salary £50,000 £47,575 £45,162
% change year-on-year +5.10% +5.34% +0.36%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a proportion of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

3-month moving average salary quoted in jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

Salary distribution for jobs citing Marketing in Glasgow over the 6 months to 2 December 2021.

Salary histogram for Marketing in Glasgow

For the 6 months to 2 December 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 10 (33.33%) Agile Software Development
1 10 (33.33%) Analytics
1 10 (33.33%) User Experience
1 10 (33.33%) Social Skills
2 8 (26.67%) Digital Marketing
2 8 (26.67%) HTML
3 7 (23.33%) SEO
3 7 (23.33%) Sketch
4 6 (20.00%) Design Thinking
4 6 (20.00%) Wireframes
4 6 (20.00%) InVision
4 6 (20.00%) Google
4 6 (20.00%) JavaScript
4 6 (20.00%) Google Analytics
5 5 (16.67%) Photoshop
5 5 (16.67%) CSS
5 5 (16.67%) Web Development
5 5 (16.67%) CMS
5 5 (16.67%) Adobe Illustrator
5 5 (16.67%) Creative Thinking
5 5 (16.67%) Figma
5 5 (16.67%) Accessibility
6 4 (13.33%) Public Sector
6 4 (13.33%) Problem-Solving
6 4 (13.33%) Collaborative Working
6 4 (13.33%) Scrum
6 4 (13.33%) CRM
6 4 (13.33%) Adobe
6 4 (13.33%) Adobe Creative Suite
6 4 (13.33%) Waterfall

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.67%) CMS
2 3 (10.00%) WordPress
3 2 (6.67%) Umbraco
4 1 (3.33%) Confluence
Applications
1 7 (23.33%) Sketch
2 6 (20.00%) InVision
3 5 (16.67%) Adobe Illustrator
3 5 (16.67%) Figma
3 5 (16.67%) Photoshop
4 4 (13.33%) Adobe Creative Suite
5 3 (10.00%) Adobe After Effects
5 3 (10.00%) Adobe XD
6 1 (3.33%) 3ds Max
6 1 (3.33%) Blender
6 1 (3.33%) Houdini
6 1 (3.33%) Marvel
6 1 (3.33%) Maya
6 1 (3.33%) UserZoom
Business Applications
1 1 (3.33%) Dynamics CRM
Cloud Services
1 6 (20.00%) Google Analytics
2 3 (10.00%) Adobe Creative Cloud
3 2 (6.67%) Azure
3 2 (6.67%) GitHub
4 1 (3.33%) Dynamics 365
4 1 (3.33%) Miro
4 1 (3.33%) SaaS
Communications & Networking
1 3 (10.00%) Intranet
Database & Business Intelligence
1 2 (6.67%) SQL Server
2 1 (3.33%) Big Data
2 1 (3.33%) Essbase
Development Applications
1 4 (13.33%) Git (software)
2 2 (6.67%) JIRA
3 1 (3.33%) Axure RP
3 1 (3.33%) Subversion
3 1 (3.33%) Visual Studio
General
1 10 (33.33%) Social Skills
2 4 (13.33%) Public Sector
3 3 (10.00%) Multimedia
4 2 (6.67%) Analytical Skills
4 2 (6.67%) Finance
4 2 (6.67%) Legal
5 1 (3.33%) Banking
5 1 (3.33%) Billing
5 1 (3.33%) Electronics
5 1 (3.33%) Games
5 1 (3.33%) Manufacturing
5 1 (3.33%) Organisational Skills
5 1 (3.33%) Presentation Skills
5 1 (3.33%) Telecoms
Job Titles
1 5 (16.67%) Head of Design
2 4 (13.33%) Designer
2 4 (13.33%) SEO Executive
3 3 (10.00%) Conceptual Designer
3 3 (10.00%) Developer
3 3 (10.00%) Web Manager
3 3 (10.00%) Website Manager
4 2 (6.67%) Full Stack Developer
4 2 (6.67%) Project Manager
5 1 (3.33%) 3D Software Engineer
5 1 (3.33%) C++ Software Engineer
5 1 (3.33%) Digital Designer
5 1 (3.33%) Financial Analyst
5 1 (3.33%) IT Analyst
5 1 (3.33%) Senior Architect
5 1 (3.33%) Senior Designer
5 1 (3.33%) Senior Solutions Architect
5 1 (3.33%) Senior User Researcher
5 1 (3.33%) UI Engineer
5 1 (3.33%) User Researcher
Libraries, Frameworks & Software Standards
1 8 (26.67%) HTML
2 5 (16.67%) CSS
3 3 (10.00%) HTML5
4 2 (6.67%) ASP.NET Web API
4 2 (6.67%) Entity Framework
4 2 (6.67%) jQuery
5 1 (3.33%) DirectX
5 1 (3.33%) Ember.js
5 1 (3.33%) FFmpeg
5 1 (3.33%) Node.js
5 1 (3.33%) OpenCV
5 1 (3.33%) OpenGL
5 1 (3.33%) React
5 1 (3.33%) Unity (Game Engine)
5 1 (3.33%) Unreal Engine
5 1 (3.33%) Web Services
Miscellaneous
1 10 (33.33%) User Experience
2 3 (10.00%) Animation
2 3 (10.00%) Graphic Design
2 3 (10.00%) Interactive Media
2 3 (10.00%) Management Information System
2 3 (10.00%) Photography
3 1 (3.33%) Algorithms
3 1 (3.33%) CUDA
3 1 (3.33%) Mobile App
3 1 (3.33%) Public Cloud
Operating Systems
1 3 (10.00%) Android
1 3 (10.00%) Apple iOS
Processes & Methodologies
1 10 (33.33%) Agile Software Development
1 10 (33.33%) Analytics
2 8 (26.67%) Digital Marketing
3 7 (23.33%) SEO
4 6 (20.00%) Design Thinking
4 6 (20.00%) Wireframes
5 5 (16.67%) Creative Thinking
5 5 (16.67%) Web Development
6 4 (13.33%) Collaborative Working
6 4 (13.33%) CRM
6 4 (13.33%) Problem-Solving
6 4 (13.33%) Scrum
6 4 (13.33%) Waterfall
7 3 (10.00%) Active Listening
7 3 (10.00%) B2B
7 3 (10.00%) Information Security
7 3 (10.00%) Project Delivery
7 3 (10.00%) Task Automation
7 3 (10.00%) User Research
7 3 (10.00%) User-Centered Design (UCD)
Programming Languages
1 6 (20.00%) JavaScript
2 3 (10.00%) SQL
3 2 (6.67%) C#
3 2 (6.67%) T-SQL
3 2 (6.67%) TypeScript
4 1 (3.33%) C++
4 1 (3.33%) HLSL
4 1 (3.33%) Java
4 1 (3.33%) Python
Qualifications
1 2 (6.67%) Degree
Quality Assurance & Compliance
1 5 (16.67%) Accessibility
2 3 (10.00%) GDPR
Vendors
1 6 (20.00%) Google
2 4 (13.33%) Adobe
3 1 (3.33%) Anaplan
3 1 (3.33%) Hyperion
3 1 (3.33%) Microsoft
3 1 (3.33%) NVIDIA
3 1 (3.33%) Oracle
3 1 (3.33%) SAP