Period
to 20 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 132 125 98
Rank change year-on-year -7 -27 +12
Permanent jobs citing Marketing 26 23 61
As % of all permanent IT jobs advertised in Glasgow 1.15% 0.99% 2.56%
As % of the General category 3.01% 2.47% 5.70%
Number of salaries quoted 21 20 30
Glasgow median annual salary £40,000 £38,000 £40,000
Median salary % change year-on-year +5.26% -5.00% -5.88%
10th Percentile £33,000 £27,500 £28,500
90th Percentile £75,000 £64,125 £60,000
Scotland median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -3.61%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 863 933 1,070
As % of all permanent IT jobs advertised in Glasgow 38.29% 40.06% 44.83%
Number of salaries quoted 645 640 453
Glasgow median annual salary £50,000 £48,500 £45,000
Median salary % change year-on-year +3.09% +7.78% -
10th Percentile £32,500 £32,000 £28,350
90th Percentile £67,500 £75,000 £63,750
Scotland median annual salary £47,500 £46,500 £47,500
% change year-on-year +2.15% -2.11% +5.56%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

The salary distribution of IT jobs citing Marketing in Glasgow over the 6 months to 20 September 2018.

Salary histogram for Marketing in Glasgow

For the 6 months to 20 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 11 (42.31%) Finance
2 7 (26.92%) Digital Marketing
3 6 (23.08%) SEO
4 5 (19.23%) SQL
4 5 (19.23%) Business Transformation
4 5 (19.23%) Continuous Improvement
5 4 (15.38%) Marketing Strategy
5 4 (15.38%) Business Analysis
5 4 (15.38%) SAP
5 4 (15.38%) CSS
5 4 (15.38%) HTML
5 4 (15.38%) Microsoft
5 4 (15.38%) Decision-Making
6 3 (11.54%) Digital Transformation Programme
6 3 (11.54%) Data-Driven Decision Making
6 3 (11.54%) Business Intelligence
6 3 (11.54%) Salesforce.com
6 3 (11.54%) Internet
6 3 (11.54%) JavaScript
6 3 (11.54%) PHP
6 3 (11.54%) Legal
6 3 (11.54%) Agile Software Development
6 3 (11.54%) C#
6 3 (11.54%) jQuery
6 3 (11.54%) Analytics
7 2 (7.69%) Grunt
7 2 (7.69%) Relational Database
7 2 (7.69%) OO PHP
7 2 (7.69%) Internet of Things
7 2 (7.69%) Analytical Skills

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.69%) CMS
2 1 (3.85%) SharePoint
2 1 (3.85%) Sitecore CMS
2 1 (3.85%) Umbraco
Applications
1 1 (3.85%) Microsoft Excel
Business Applications
1 2 (7.69%) Magento
1 2 (7.69%) SAP CO
1 2 (7.69%) SAP FI
1 2 (7.69%) SAP FI/CO
1 2 (7.69%) SAP HCM
1 2 (7.69%) SAP HR
2 1 (3.85%) Dynamics AX
2 1 (3.85%) Dynamics CRM
2 1 (3.85%) Salesforce.com CRM
Cloud Services
1 1 (3.85%) AdWords
1 1 (3.85%) Dynamics 365
1 1 (3.85%) Google Analytics
1 1 (3.85%) Microsoft Azure
1 1 (3.85%) Office 365
Communications & Networking
1 3 (11.54%) Internet
Database & Business Intelligence
1 2 (7.69%) Blockchain
1 2 (7.69%) Relational Database
1 2 (7.69%) SQL Server
2 1 (3.85%) BusinessObjects
2 1 (3.85%) Data Mining
2 1 (3.85%) SQL Server Reporting Services
Development Applications
1 2 (7.69%) Git (software)
1 2 (7.69%) Grunt
1 2 (7.69%) gulp
2 1 (3.85%) Jenkins
2 1 (3.85%) Selenium
2 1 (3.85%) TeamCity
2 1 (3.85%) Visual Studio Team System
2 1 (3.85%) WebDriver
2 1 (3.85%) webpack
General
1 11 (42.31%) Finance
2 3 (11.54%) Legal
3 2 (7.69%) Local Government
3 2 (7.69%) Manufacturing
4 1 (3.85%) Back Office
4 1 (3.85%) Electronics
4 1 (3.85%) Retail
4 1 (3.85%) Telecoms
Job Titles
1 6 (23.08%) Developer
2 5 (19.23%) Analyst
2 5 (19.23%) Consultant
3 4 (15.38%) Account Director
4 3 (11.54%) Digital Transformation Consultant
4 3 (11.54%) PHP Developer
4 3 (11.54%) Transformation Consultant
5 2 (7.69%) Business Analyst
5 2 (7.69%) Business Consultant
5 2 (7.69%) Business Transformation Consultant
5 2 (7.69%) Data Analyst
5 2 (7.69%) SAP Analyst
5 2 (7.69%) SAP Business Analyst
5 2 (7.69%) Senior Developer
5 2 (7.69%) Senior PHP Developer
6 1 (3.85%) Business Data Analyst
6 1 (3.85%) Dynamics CRM Developer
6 1 (3.85%) Front End Developer (Client-Side Developer)
6 1 (3.85%) Senior Business Intelligence Analyst
6 1 (3.85%) Strategy Consultant
Libraries, Frameworks & Software Standards
1 4 (15.38%) CSS
1 4 (15.38%) HTML
2 3 (11.54%) jQuery
3 2 (7.69%) .NET
3 2 (7.69%) HTML5
3 2 (7.69%) Laravel
3 2 (7.69%) Symfony
4 1 (3.85%) JSON
4 1 (3.85%) RESTful
4 1 (3.85%) Web Services
Miscellaneous
1 2 (7.69%) Analytical Skills
1 2 (7.69%) Internet of Things
1 2 (7.69%) Social Media
2 1 (3.85%) Management Information System
2 1 (3.85%) Self-Motivation
2 1 (3.85%) User Experience
Processes & Methodologies
1 7 (26.92%) Digital Marketing
2 6 (23.08%) SEO
3 5 (19.23%) Business Transformation
3 5 (19.23%) Continuous Improvement
4 4 (15.38%) Business Analysis
4 4 (15.38%) Decision-Making
4 4 (15.38%) Marketing Strategy
5 3 (11.54%) Agile Software Development
5 3 (11.54%) Analytics
5 3 (11.54%) Business Intelligence
5 3 (11.54%) Data-Driven Decision Making
5 3 (11.54%) Digital Transformation Programme
6 2 (7.69%) CRM
6 2 (7.69%) ITIL
6 2 (7.69%) Migration
6 2 (7.69%) OO
6 2 (7.69%) OO PHP
6 2 (7.69%) Project Management
6 2 (7.69%) Scrum
6 2 (7.69%) Stakeholder Management
Programming Languages
1 5 (19.23%) SQL
2 3 (11.54%) C#
2 3 (11.54%) JavaScript
2 3 (11.54%) PHP
3 1 (3.85%) PL/SQL
3 1 (3.85%) Python
Quality Assurance & Compliance
1 1 (3.85%) PMO
1 1 (3.85%) QA
1 1 (3.85%) SLA
Vendors
1 4 (15.38%) Microsoft
1 4 (15.38%) SAP
2 3 (11.54%) Salesforce.com
3 2 (7.69%) Capita
3 2 (7.69%) Sage
3 2 (7.69%) Zend
4 1 (3.85%) Google
4 1 (3.85%) Sitecore