Period
to 3 August 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 3 August 2021 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
3 Aug 2021
Same period 2020 Same period 2019
Rank 60 80 100
Rank change year-on-year +20 +20 +30
Permanent jobs citing Marketing 43 6 33
As % of all permanent jobs advertised in Glasgow 3.11% 0.66% 1.75%
As % of the General category 6.20% 1.46% 3.30%
Number of salaries quoted 30 2 25
10th Percentile £21,250 £32,400 £26,250
25th Percentile £38,563 £34,500 £31,250
Median annual salary (50th Percentile) £52,237 £42,000 £40,000
Median % change year-on-year +24.37% +5.00% -9.09%
75th Percentile £70,000 £50,500 £52,500
90th Percentile £85,000 £53,200 £56,250
Scotland median annual salary £50,000 £50,000 £52,000
% change year-on-year - -3.85% +15.56%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 694 412 1,001
As % of all permanent IT jobs advertised in Glasgow 50.18% 45.58% 53.16%
Number of salaries quoted 444 266 684
10th Percentile £31,250 £30,625 £30,000
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £47,500 £45,000 £45,000
Median % change year-on-year +5.56% - -6.25%
75th Percentile £60,000 £55,000 £55,000
90th Percentile £75,000 £65,000 £69,775
Scotland median annual salary £49,500 £47,500 £45,100
% change year-on-year +4.21% +5.32% +0.22%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a proportion of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

3-month moving average salary quoted in jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

Salary distribution for jobs citing Marketing in Glasgow over the 6 months to 3 August 2021.

Salary histogram for Marketing in Glasgow

For the 6 months to 3 August 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 18 (41.86%) Agile Software Development
2 13 (30.23%) Social Skills
3 12 (27.91%) Wireframes
4 11 (25.58%) Sketch
4 11 (25.58%) Analytics
4 11 (25.58%) User Experience
5 8 (18.60%) Digital Marketing
5 8 (18.60%) CRM
5 8 (18.60%) Microsoft
5 8 (18.60%) Adobe
6 7 (16.28%) Legal
7 6 (13.95%) HTML
7 6 (13.95%) Photoshop
7 6 (13.95%) Azure
7 6 (13.95%) Waterfall
7 6 (13.95%) Figma
7 6 (13.95%) Dynamics 365
7 6 (13.95%) Strategic Thinking
8 5 (11.63%) InVision
8 5 (11.63%) Public Cloud
8 5 (11.63%) Design Thinking
8 5 (11.63%) Event-Driven
8 5 (11.63%) SaaS
8 5 (11.63%) Big Data
8 5 (11.63%) Event-Driven Architecture
8 5 (11.63%) Dynamics CRM
8 5 (11.63%) Adobe Illustrator
8 5 (11.63%) SEO
8 5 (11.63%) Billing
9 4 (9.30%) Web Services

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.33%) CMS
1 1 (2.33%) Confluence
1 1 (2.33%) WordPress
Applications
1 11 (25.58%) Sketch
2 6 (13.95%) Figma
2 6 (13.95%) Photoshop
3 5 (11.63%) Adobe Illustrator
3 5 (11.63%) InVision
4 4 (9.30%) Adobe Creative Suite
5 3 (6.98%) Adobe After Effects
5 3 (6.98%) Adobe Premiere
5 3 (6.98%) InDesign
6 2 (4.65%) Microsoft Excel
7 1 (2.33%) Marvel
7 1 (2.33%) Microsoft PowerPoint
7 1 (2.33%) Spreadsheet
7 1 (2.33%) UserZoom
Business Applications
1 5 (11.63%) Dynamics CRM
Cloud Services
1 6 (13.95%) Azure
1 6 (13.95%) Dynamics 365
2 5 (11.63%) SaaS
3 4 (9.30%) Adobe Creative Cloud
4 3 (6.98%) GitHub
5 2 (4.65%) AWS
6 1 (2.33%) Force.com
6 1 (2.33%) Google Analytics
6 1 (2.33%) Miro
6 1 (2.33%) Power Platform
6 1 (2.33%) Trello
Database & Business Intelligence
1 5 (11.63%) Big Data
Development Applications
1 2 (4.65%) JIRA
2 1 (2.33%) Axure RP
2 1 (2.33%) Git (software)
General
1 13 (30.23%) Social Skills
2 7 (16.28%) Legal
3 5 (11.63%) Billing
4 3 (6.98%) Finance
4 3 (6.98%) Retail
5 2 (4.65%) Analytical Skills
5 2 (4.65%) Automotive
5 2 (4.65%) Back Office
5 2 (4.65%) Banking
5 2 (4.65%) Games
5 2 (4.65%) Influencing Skills
5 2 (4.65%) Manufacturing
5 2 (4.65%) Organisational Skills
5 2 (4.65%) Pharmaceutical
6 1 (2.33%) Electronics
6 1 (2.33%) Law
6 1 (2.33%) Public Sector
6 1 (2.33%) Telecoms
Job Titles
1 8 (18.60%) Designer
2 7 (16.28%) Architect
2 7 (16.28%) Solutions Architect
3 5 (11.63%) Senior Architect
3 5 (11.63%) Senior Designer
3 5 (11.63%) Senior Solutions Architect
4 4 (9.30%) Head of Design
4 4 (9.30%) Product Manager
5 3 (6.98%) Developer
5 3 (6.98%) Digital Designer
5 3 (6.98%) Interaction Designer
5 3 (6.98%) Project Manager
5 3 (6.98%) Senior Interaction Designer
5 3 (6.98%) SEO Executive
6 2 (4.65%) Consultant
6 2 (4.65%) Data Manager
6 2 (4.65%) Data Quality Manager
6 2 (4.65%) Quality Manager
6 2 (4.65%) Senior Digital Designer
6 2 (4.65%) Web Designer
Libraries, Frameworks & Software Standards
1 6 (13.95%) HTML
2 4 (9.30%) Web Services
3 3 (6.98%) CSS
3 3 (6.98%) jQuery
4 2 (4.65%) Sass
5 1 (2.33%) Ember.js
5 1 (2.33%) Middleware
5 1 (2.33%) Node.js
5 1 (2.33%) React
5 1 (2.33%) REST
5 1 (2.33%) Semantic HTML
5 1 (2.33%) SOAP
5 1 (2.33%) Visualforce
Miscellaneous
1 11 (25.58%) User Experience
2 5 (11.63%) Public Cloud
3 2 (4.65%) Social Media
4 1 (2.33%) Mobile App
4 1 (2.33%) Renewable Energy
Operating Systems
1 3 (6.98%) Android
1 3 (6.98%) Apple iOS
Processes & Methodologies
1 18 (41.86%) Agile Software Development
2 12 (27.91%) Wireframes
3 11 (25.58%) Analytics
4 8 (18.60%) CRM
4 8 (18.60%) Digital Marketing
5 6 (13.95%) Strategic Thinking
5 6 (13.95%) Waterfall
6 5 (11.63%) Design Thinking
6 5 (11.63%) Event-Driven
6 5 (11.63%) Event-Driven Architecture
6 5 (11.63%) SEO
7 4 (9.30%) Mentoring
7 4 (9.30%) Problem-Solving
7 4 (9.30%) Web Development
8 3 (6.98%) Collaborative Working
8 3 (6.98%) Product Management
8 3 (6.98%) Scrum
8 3 (6.98%) Usability Testing
8 3 (6.98%) User Stories
8 3 (6.98%) User-Centered Design (UCD)
Programming Languages
1 3 (6.98%) Java
1 3 (6.98%) JavaScript
2 2 (4.65%) Python
2 2 (4.65%) SQL
3 1 (2.33%) Apex Code
Qualifications
1 3 (6.98%) Degree
Quality Assurance & Compliance
1 2 (4.65%) Data Quality
1 2 (4.65%) GDPR
1 2 (4.65%) HIPAA
1 2 (4.65%) ISO 9001
1 2 (4.65%) ISO/IEC 27001
1 2 (4.65%) QA
Vendors
1 8 (18.60%) Adobe
1 8 (18.60%) Microsoft
2 4 (9.30%) Oracle
2 4 (9.30%) Salesforce.com
3 3 (6.98%) Google
4 2 (4.65%) Facebook
5 1 (2.33%) Salesforce Marketing Cloud
5 1 (2.33%) SAP
5 1 (2.33%) WooCommerce