Period
to 22 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
22 Jun 2018
Same period 2017 Same period 2016
Rank 140 115 96
Rank change year-on-year -25 -19 +5
Permanent jobs citing Marketing 25 23 68
As % of all permanent IT jobs advertised in Glasgow 1.03% 1.09% 2.62%
As % of the General category 2.81% 2.56% 6.24%
Number of salaries quoted 18 19 41
Glasgow median annual salary £55,000 £39,000 £45,000
Median salary % change year-on-year +41.03% -13.33% +28.57%
10th Percentile £29,750 £27,500 £28,750
90th Percentile £78,000 £56,500 £60,000
Scotland median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 891 897 1,090
As % of all permanent IT jobs advertised in Glasgow 36.62% 42.59% 42.00%
Number of salaries quoted 667 581 497
Glasgow median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £31,325 £29,750 £29,900
90th Percentile £70,000 £75,000 £65,000
Scotland median annual salary £50,000 £47,500 £46,500
% change year-on-year +5.26% +2.15% +3.33%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

The salary distribution of IT jobs citing Marketing in Glasgow over the 6 months to 22 June 2018.

Salary histogram for Marketing in Glasgow

For the 6 months to 22 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 8 (32.00%) Finance
2 6 (24.00%) SEO
3 5 (20.00%) Microsoft
3 5 (20.00%) Digital Marketing
3 5 (20.00%) Marketing Strategy
3 5 (20.00%) Business Transformation
4 4 (16.00%) Continuous Improvement
4 4 (16.00%) Decision-Making
4 4 (16.00%) SQL
4 4 (16.00%) Project Management
5 3 (12.00%) Salesforce.com
5 3 (12.00%) Internet
5 3 (12.00%) Workflow
5 3 (12.00%) CRM
5 3 (12.00%) Digital Transformation Programme
5 3 (12.00%) Problem-Solving
5 3 (12.00%) Analytics
5 3 (12.00%) Master Data Management
5 3 (12.00%) Business Development
6 2 (8.00%) Dynamics AX
6 2 (8.00%) Local Government
6 2 (8.00%) Google
6 2 (8.00%) Test Automation
6 2 (8.00%) Internet of Things
6 2 (8.00%) Analytical Skills
6 2 (8.00%) Social Media
6 2 (8.00%) Blockchain
6 2 (8.00%) JavaScript
6 2 (8.00%) Matrix Organization
6 2 (8.00%) Lead Generation

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.00%) CMS
1 1 (4.00%) SharePoint
1 1 (4.00%) Sitecore CMS
1 1 (4.00%) Umbraco
Applications
1 2 (8.00%) Microsoft Excel
2 1 (4.00%) Microsoft PowerPoint
2 1 (4.00%) MS Visio
Business Applications
1 2 (8.00%) Dynamics AX
2 1 (4.00%) Dynamics CRM
2 1 (4.00%) Salesforce.com CRM
Cloud Services
1 2 (8.00%) Dynamics 365
2 1 (4.00%) AdWords
2 1 (4.00%) Google Analytics
2 1 (4.00%) Microsoft Azure
2 1 (4.00%) Office 365
Communications & Networking
1 3 (12.00%) Internet
2 1 (4.00%) WAN
Database & Business Intelligence
1 2 (8.00%) Blockchain
1 2 (8.00%) SQL Server
1 2 (8.00%) SQL Server Reporting Services
2 1 (4.00%) MS Access
2 1 (4.00%) QlikView
Development Applications
1 1 (4.00%) Jenkins
1 1 (4.00%) Selenium
1 1 (4.00%) TeamCity
1 1 (4.00%) Visual Studio Team System
1 1 (4.00%) WebDriver
1 1 (4.00%) webpack
General
1 8 (32.00%) Finance
2 2 (8.00%) Advertising
2 2 (8.00%) Local Government
3 1 (4.00%) Billing
3 1 (4.00%) Digital Economy
3 1 (4.00%) Legal
3 1 (4.00%) Manufacturing
3 1 (4.00%) Retail
3 1 (4.00%) Telecoms
Job Titles
1 5 (20.00%) Account Director
1 5 (20.00%) Consultant
2 3 (12.00%) Business Manager
2 3 (12.00%) Digital Transformation Consultant
2 3 (12.00%) Transformation Consultant
3 2 (8.00%) Architect
3 2 (8.00%) Business Consultant
3 2 (8.00%) Business Transformation Consultant
3 2 (8.00%) Developer
3 2 (8.00%) Dynamics AX Consultant
3 2 (8.00%) Functional Consultant
4 1 (4.00%) .NET Developer
4 1 (4.00%) Analyst
4 1 (4.00%) Data Manager
4 1 (4.00%) Delivery Manager
4 1 (4.00%) QA Tester
4 1 (4.00%) Risk Manager
4 1 (4.00%) SEO Specialist
4 1 (4.00%) Systems Analyst
4 1 (4.00%) Tester
Libraries, Frameworks & Software Standards
1 2 (8.00%) .NET
2 1 (4.00%) CSS
2 1 (4.00%) HTML
2 1 (4.00%) RESTful
2 1 (4.00%) Web Services
Miscellaneous
1 2 (8.00%) Analytical Skills
1 2 (8.00%) Internet of Things
1 2 (8.00%) Self-Motivation
1 2 (8.00%) Social Media
2 1 (4.00%) Management Information System
Processes & Methodologies
1 6 (24.00%) SEO
2 5 (20.00%) Business Transformation
2 5 (20.00%) Digital Marketing
2 5 (20.00%) Marketing Strategy
3 4 (16.00%) Continuous Improvement
3 4 (16.00%) Decision-Making
3 4 (16.00%) Project Management
4 3 (12.00%) Analytics
4 3 (12.00%) Business Development
4 3 (12.00%) CRM
4 3 (12.00%) Digital Transformation Programme
4 3 (12.00%) Master Data Management
4 3 (12.00%) Problem-Solving
4 3 (12.00%) Workflow
5 2 (8.00%) Agile Software Development
5 2 (8.00%) Lead Generation
5 2 (8.00%) Logistics
5 2 (8.00%) Matrix Organization
5 2 (8.00%) Scrum
5 2 (8.00%) Test Automation
Programming Languages
1 4 (16.00%) SQL
2 2 (8.00%) C#
2 2 (8.00%) JavaScript
3 1 (4.00%) Python
Qualifications
1 1 (4.00%) ACCA
1 1 (4.00%) MCSE
1 1 (4.00%) Microsoft Certification
1 1 (4.00%) PRINCE2 Practitioner
1 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 2 (8.00%) PMO
2 1 (4.00%) ISO/IEC 27001
2 1 (4.00%) QA
Vendors
1 5 (20.00%) Microsoft
2 3 (12.00%) Salesforce.com
3 2 (8.00%) Google
4 1 (4.00%) Oracle
4 1 (4.00%) Sitecore