Marketing Job Trends in Glasgow

Marketing
Scotland > Glasgow

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 23 January 2026, comparing them to the same period in the previous two years.

6 months to
23 Jan 2026
Same period 2025 Same period 2024
Rank 30 52 11
Rank change year-on-year +22 -41 +27
Permanent jobs citing Marketing 25 18 556
As % of all permanent jobs in Glasgow 3.57% 2.66% 35.37%
As % of the General category 6.96% 4.33% 46.29%
Number of salaries quoted 22 9 34
10th Percentile £25,203 £35,550 -
25th Percentile £26,563 £51,250 £25,000
Median annual salary (50th Percentile) £35,000 £75,000 £35,000
Median % change year-on-year -53.33% +114.29% -17.65%
75th Percentile - £80,000 £63,750
90th Percentile £44,875 £87,000 -
Scotland median annual salary £35,000 £55,000 £45,000
% change year-on-year -36.36% +22.22% -14.29%

All General Skills
Glasgow

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Glasgow.

Permanent vacancies with a requirement for general skills 359 416 1,201
As % of all permanent jobs advertised in Glasgow 51.29% 61.54% 76.40%
Number of salaries quoted 198 162 302
10th Percentile £26,250 £35,000 £27,000
25th Percentile £29,750 £41,250 £36,063
Median annual salary (50th Percentile) £40,000 £57,750 £52,500
Median % change year-on-year -30.74% +10.00% -4.55%
75th Percentile £57,500 £79,688 £65,000
90th Percentile £75,000 £110,000 £79,875
Scotland median annual salary £35,000 £55,000 £50,000
% change year-on-year -36.36% +10.00% -16.00%

Marketing
Job Vacancy Trend in Glasgow

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Glasgow.

Marketing job vacancy trend in Glasgow

Marketing
Salary Trend in Glasgow

Salary distribution trend for jobs in Glasgow citing Marketing.

Salary distribution trend for jobs in Glasgow citing Marketing

Marketing
Salary Histogram in Glasgow

Salary distribution for jobs citing Marketing in Glasgow over the 6 months to 23 January 2026.

Salary histogram for Marketing in Glasgow

Marketing
Co-Occurring Skills & Capabilities in Glasgow by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (4.00%) Adobe Premiere
1 1 (4.00%) Final Cut Pro
Cloud Services
1 5 (20.00%) SaaS
General
1 5 (20.00%) Police
1 5 (20.00%) Public Sector
1 5 (20.00%) Social Skills
2 4 (16.00%) Multimedia
3 3 (12.00%) Inclusion and Diversity
3 3 (12.00%) Local Government
4 2 (8.00%) Advertising
4 2 (8.00%) Analytical Skills
4 2 (8.00%) Electronics
4 2 (8.00%) Finance
4 2 (8.00%) Fire and Rescue
4 2 (8.00%) Law
4 2 (8.00%) Legal
4 2 (8.00%) Manufacturing
4 2 (8.00%) Organisational Skills
4 2 (8.00%) Telecoms
Job Titles
1 5 (20.00%) Account Manager
1 5 (20.00%) Digital Account Manager
1 5 (20.00%) Sales Executive
2 3 (12.00%) PPC Manager
2 3 (12.00%) Product Owner
3 2 (8.00%) Field Engineer
3 2 (8.00%) Field Support Engineer
3 2 (8.00%) IT Engineer
3 2 (8.00%) IT Support
3 2 (8.00%) IT Support Engineer
3 2 (8.00%) Support Engineer
4 1 (4.00%) Applications Manager
4 1 (4.00%) Digital Executive
4 1 (4.00%) Mobile Product Manager
4 1 (4.00%) Product Manager
4 1 (4.00%) SEO Manager
Miscellaneous
1 4 (16.00%) Mobile App
1 4 (16.00%) Social Media
2 3 (12.00%) Product Ownership
2 3 (12.00%) Self-Motivation
3 2 (8.00%) Driving Licence
Processes & Methodologies
1 11 (44.00%) Digital Marketing
2 8 (32.00%) AI
3 5 (20.00%) B2B
3 5 (20.00%) B2B Sales
3 5 (20.00%) Web Development
4 3 (12.00%) Business Development
4 3 (12.00%) Collaborative Culture
4 3 (12.00%) Content Strategy
4 3 (12.00%) Customer Experience
4 3 (12.00%) Data Collection
4 3 (12.00%) Email Marketing
4 3 (12.00%) IT Strategy
4 3 (12.00%) Pay per click
4 3 (12.00%) Storytelling
4 3 (12.00%) Technology Strategy
4 3 (12.00%) Thought Leadership
5 2 (8.00%) CRM
5 2 (8.00%) Data Protection
5 2 (8.00%) Product Management
5 2 (8.00%) Programme Management
Qualifications
1 2 (8.00%) A+ Certification
1 2 (8.00%) Degree
1 2 (8.00%) Security Cleared
Quality Assurance & Compliance
1 2 (8.00%) PERC
1 2 (8.00%) SLA
Vendors
1 2 (8.00%) SAP
2 1 (4.00%) Adobe