Period
to 14 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 14 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 119 121 88
Rank change year-on-year +2 -33 +15
Permanent jobs citing Marketing 28 30 42
As % of all permanent IT jobs advertised in Glasgow 1.34% 1.31% 2.06%
As % of the General category 3.59% 3.39% 5.18%
Number of salaries quoted 21 23 20
Glasgow median annual salary £37,500 £40,000 £37,500
Median salary % change year-on-year -6.25% +6.67% -25.00%
10th Percentile £26,250 £30,000 £26,250
90th Percentile £47,250 £72,500 £44,700
Scotland median annual salary £40,000 £40,000 £40,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 780 884 811
As % of all permanent IT jobs advertised in Glasgow 37.23% 38.54% 39.83%
Number of salaries quoted 573 612 399
Glasgow median annual salary £50,000 £48,500 £42,500
Median salary % change year-on-year +3.09% +14.12% -5.56%
10th Percentile £32,500 £32,500 £27,750
90th Percentile £65,000 £72,500 £67,500
Scotland median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

The salary distribution of IT jobs citing Marketing in Glasgow over the 6 months to 14 December 2018.

Salary histogram for Marketing in Glasgow

For the 6 months to 14 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 10 (35.71%) Digital Marketing
2 8 (28.57%) HTML
3 7 (25.00%) CSS
3 7 (25.00%) Finance
4 6 (21.43%) SEO
4 6 (21.43%) PHP
4 6 (21.43%) SQL
4 6 (21.43%) Magento
4 6 (21.43%) jQuery
5 5 (17.86%) Business Analysis
5 5 (17.86%) Marketing Strategy
6 4 (14.29%) HTML5
6 4 (14.29%) Git (software)
6 4 (14.29%) Laravel
6 4 (14.29%) Analytics
6 4 (14.29%) Microservices
6 4 (14.29%) Web Development
6 4 (14.29%) Symfony
6 4 (14.29%) Zend
6 4 (14.29%) SAP
6 4 (14.29%) Microsoft
7 3 (10.71%) Legal
7 3 (10.71%) Project Management
7 3 (10.71%) Salesforce.com
7 3 (10.71%) CRM
7 3 (10.71%) Business Intelligence
7 3 (10.71%) OO
7 3 (10.71%) JavaScript
7 3 (10.71%) Continuous Improvement
7 3 (10.71%) Grunt

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.57%) CMS
1 1 (3.57%) SharePoint
1 1 (3.57%) Umbraco
1 1 (3.57%) WordPress
Applications
1 2 (7.14%) Microsoft Excel
2 1 (3.57%) Microsoft PowerPoint
2 1 (3.57%) Microsoft Project
Business Applications
1 6 (21.43%) Magento
2 2 (7.14%) SAP CO
2 2 (7.14%) SAP FI
2 2 (7.14%) SAP FI/CO
2 2 (7.14%) SAP HCM
2 2 (7.14%) SAP HR
3 1 (3.57%) Aareon QL
3 1 (3.57%) Academy Housing
3 1 (3.57%) Dynamics CRM
3 1 (3.57%) MIS ActiveH
3 1 (3.57%) Northgate Housing
3 1 (3.57%) OPENContractor
3 1 (3.57%) OPENHousing
3 1 (3.57%) Orchard Housing
3 1 (3.57%) Salesforce.com CRM
3 1 (3.57%) Servitor
Cloud Services
1 1 (3.57%) Dynamics 365
1 1 (3.57%) Google Analytics
1 1 (3.57%) Microsoft Azure
1 1 (3.57%) Office 365
Database & Business Intelligence
1 3 (10.71%) Relational Database
2 2 (7.14%) SQL Server
3 1 (3.57%) BusinessObjects
3 1 (3.57%) Data Mining
3 1 (3.57%) MySQL
Development Applications
1 4 (14.29%) Git (software)
2 3 (10.71%) Grunt
2 3 (10.71%) gulp
3 1 (3.57%) Hudson
3 1 (3.57%) JIRA
3 1 (3.57%) webpack
General
1 7 (25.00%) Finance
2 3 (10.71%) Legal
3 2 (7.14%) Manufacturing
4 1 (3.57%) Back Office
4 1 (3.57%) Brand Awareness
4 1 (3.57%) Electronics
4 1 (3.57%) Retail
4 1 (3.57%) Telecoms
Job Titles
1 10 (35.71%) Developer
2 6 (21.43%) Analyst
2 6 (21.43%) PHP Developer
3 4 (14.29%) Account Director
3 4 (14.29%) Senior Developer
3 4 (14.29%) Senior PHP Developer
4 2 (7.14%) Business Analyst
4 2 (7.14%) Data Analyst
4 2 (7.14%) SAP Analyst
4 2 (7.14%) SAP Business Analyst
5 1 (3.57%) .NET Developer
5 1 (3.57%) Consultant
5 1 (3.57%) CRM Developer
5 1 (3.57%) Front End Developer (Client-Side Developer)
5 1 (3.57%) Project Manager
5 1 (3.57%) Senior Analyst
5 1 (3.57%) Senior Data Analyst
5 1 (3.57%) Service Manager
5 1 (3.57%) Systems Analyst
5 1 (3.57%) Web Developer
Libraries, Frameworks & Software Standards
1 8 (28.57%) HTML
2 7 (25.00%) CSS
3 6 (21.43%) jQuery
4 4 (14.29%) HTML5
4 4 (14.29%) Laravel
4 4 (14.29%) Symfony
5 1 (3.57%) .NET
5 1 (3.57%) JSON
5 1 (3.57%) REST
5 1 (3.57%) RESTful
5 1 (3.57%) SOAP
5 1 (3.57%) Web Services
5 1 (3.57%) XHTML
Miscellaneous
1 2 (7.14%) User Experience
2 1 (3.57%) Analytical Skills
2 1 (3.57%) Blog
2 1 (3.57%) Management Information System
2 1 (3.57%) Social Media
Processes & Methodologies
1 10 (35.71%) Digital Marketing
2 6 (21.43%) SEO
3 5 (17.86%) Business Analysis
3 5 (17.86%) Marketing Strategy
4 4 (14.29%) Analytics
4 4 (14.29%) Microservices
4 4 (14.29%) Web Development
5 3 (10.71%) Business Intelligence
5 3 (10.71%) Continuous Improvement
5 3 (10.71%) CRM
5 3 (10.71%) Decision-Making
5 3 (10.71%) OO
5 3 (10.71%) OO PHP
5 3 (10.71%) Problem-Solving
5 3 (10.71%) Project Management
6 2 (7.14%) E-Commerce
6 2 (7.14%) ITIL
6 2 (7.14%) Mathematics
6 2 (7.14%) Migration
7 1 (3.57%) Stakeholder Management
Programming Languages
1 6 (21.43%) PHP
1 6 (21.43%) SQL
2 3 (10.71%) JavaScript
3 2 (7.14%) C#
4 1 (3.57%) PL/SQL
Qualifications
1 1 (3.57%) Degree
1 1 (3.57%) PMI Certification
1 1 (3.57%) PMP
Quality Assurance & Compliance
1 1 (3.57%) SLA
Vendors
1 4 (14.29%) Microsoft
1 4 (14.29%) SAP
1 4 (14.29%) Zend
2 3 (10.71%) Salesforce.com
3 2 (7.14%) Sage
4 1 (3.57%) Aareon
4 1 (3.57%) Adobe
4 1 (3.57%) Capita
4 1 (3.57%) Castleton
4 1 (3.57%) Civica
4 1 (3.57%) Google
4 1 (3.57%) Northgate
4 1 (3.57%) Orchard
4 1 (3.57%) Verint