The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
Scotland / Glasgow
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 90 80 78
Rank change year-on-year -10 -2  
Permanent jobs citing Marketing 13 30 23
As % of all permanent IT jobs advertised in Glasgow 1.07% 2.31% 1.83%
As % of the General category 2.53% 5.02% 3.88%
Number of salaries quoted 11 17 16
Median salary £36,000 £45,000 £42,500
Median salary % change year-on-year -20.00% +5.88%  
90% offered a salary of more than £27,500 £30,250 £30,625
10% offered a salary of more than £42,500 £60,000 £61,500
UK excluding London median salary £40,000 £37,500 £40,000
% change year-on-year +6.66% -6.25%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

General Skills
Glasgow
Permanent job vacancies with a requirement for common skills 513 598 593
As % of all permanent IT job vacancies advertised in Glasgow 42.36% 46.04% 47.10%
Number of salaries quoted 465 357 526
Median salary £50,000 £47,000 £45,000
Median salary % change year-on-year +6.38% +4.44%  
90% offered a salary of more than £31,000 £25,750 £32,500
10% offered a salary of more than £75,000 £67,500 £66,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

The salary distribution of IT jobs citing Marketing in Glasgow over the 3 months to 28 June 2017.

Salary histogram for Marketing in Glasgow

For the 6 months to 28 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Marketing.

1 12 (52.17%) HTML
1 12 (52.17%) JavaScript
1 12 (52.17%) CSS
2 10 (43.48%) User Experience
3 9 (39.13%) E-Commerce
4 8 (34.78%) Web Development
5 7 (30.43%) Analytics
5 7 (30.43%) Agile Software Development
6 6 (26.09%) HTML5
6 6 (26.09%) CSS3
6 6 (26.09%) A/B Testing
7 5 (21.74%) .NET
8 4 (17.39%) C#
8 4 (17.39%) Adobe
8 4 (17.39%) Google Analytics
8 4 (17.39%) Umbraco
8 4 (17.39%) Google
8 4 (17.39%) Wireframes
9 3 (13.04%) Prototyping
9 3 (13.04%) Front End Development
9 3 (13.04%) Personalization
9 3 (13.04%) ASP.NET
9 3 (13.04%) jQuery
9 3 (13.04%) Online Marketing
9 3 (13.04%) Analytical Skills
9 3 (13.04%) PHP
9 3 (13.04%) CMS
9 3 (13.04%) Scrum
9 3 (13.04%) Web Design
10 2 (8.70%) SEO

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (17.39%) Umbraco
2 3 (13.04%) CMS
3 1 (4.35%) Apache
3 1 (4.35%) Drupal
3 1 (4.35%) Sitecore CMS
3 1 (4.35%) WordPress
Applications
1 1 (4.35%) Adobe Illustrator
1 1 (4.35%) InDesign
1 1 (4.35%) InVision
1 1 (4.35%) Photoshop
1 1 (4.35%) UXPin
Business Applications
1 1 (4.35%) Sage 200
Cloud Services
1 4 (17.39%) Google Analytics
2 2 (8.70%) Adobe Analytics
3 1 (4.35%) Microsoft Azure
Communications & Networking
1 1 (4.35%) Internet
1 1 (4.35%) SSH
Database & Business Intelligence
1 2 (8.70%) MongoDB
1 2 (8.70%) SQL Server
2 1 (4.35%) Big Data
2 1 (4.35%) MySQL
2 1 (4.35%) SQL Server 2005
2 1 (4.35%) SQL Server 2008
Development Applications
1 2 (8.70%) Visual Studio
2 1 (4.35%) Bitbucket
2 1 (4.35%) Dreamweaver
2 1 (4.35%) Git (software)
2 1 (4.35%) Grunt
2 1 (4.35%) Jenkins
2 1 (4.35%) Selenium
2 1 (4.35%) Subversion
General
1 1 (4.35%) Advertising
1 1 (4.35%) Banking
1 1 (4.35%) Finance
1 1 (4.35%) Manufacturing
1 1 (4.35%) Retail
Job Titles
1 8 (34.78%) Developer
2 6 (26.09%) Designer
3 5 (21.74%) UI Designer
3 5 (21.74%) Web Developer
4 4 (17.39%) Analyst
5 3 (13.04%) Full Stack Web Developer
5 3 (13.04%) Web Analyst
6 2 (8.70%) E-Commerce Designer
6 2 (8.70%) E-Commerce Developer
6 2 (8.70%) E-Commerce Web Developer
6 2 (8.70%) Java Developer
6 2 (8.70%) Lead Designer
6 2 (8.70%) Lead UX Designer
6 2 (8.70%) Product Owner
6 2 (8.70%) Senior Developer
6 2 (8.70%) UI/UX Designer
6 2 (8.70%) UX Designer
7 1 (4.35%) C# Developer
7 1 (4.35%) Senior Web Developer
7 1 (4.35%) Web Designer
Libraries, Frameworks & Software Standards
1 12 (52.17%) CSS
1 12 (52.17%) HTML
2 6 (26.09%) CSS3
2 6 (26.09%) HTML5
3 5 (21.74%) .NET
4 3 (13.04%) ASP.NET
4 3 (13.04%) jQuery
5 2 (8.70%) Ajax
5 2 (8.70%) SOAP
5 2 (8.70%) Spring
5 2 (8.70%) Web Services
6 1 (4.35%) .NET Framework
6 1 (4.35%) ASP.NET Web Forms
6 1 (4.35%) Hibernate
6 1 (4.35%) JSON
6 1 (4.35%) LAMP
6 1 (4.35%) RESTful
6 1 (4.35%) Sass
6 1 (4.35%) Struts
6 1 (4.35%) Twitter Bootstrap
Miscellaneous
1 10 (43.48%) User Experience
2 3 (13.04%) Analytical Skills
3 2 (8.70%) Greenfield Project
3 2 (8.70%) Mobile App
4 1 (4.35%) SCADA
Operating Systems
1 1 (4.35%) Linux
Processes & Methodologies
1 9 (39.13%) E-Commerce
2 8 (34.78%) Web Development
3 7 (30.43%) Agile Software Development
3 7 (30.43%) Analytics
4 6 (26.09%) A/B Testing
5 4 (17.39%) Wireframes
6 3 (13.04%) Front End Development
6 3 (13.04%) Online Marketing
6 3 (13.04%) Personalization
6 3 (13.04%) Prototyping
6 3 (13.04%) Scrum
6 3 (13.04%) Web Design
7 2 (8.70%) Competitor Analysis
7 2 (8.70%) Content Management
7 2 (8.70%) Data Analytics
7 2 (8.70%) Pay per click
7 2 (8.70%) Rapid Prototyping
7 2 (8.70%) SEO
7 2 (8.70%) Software Engineering
7 2 (8.70%) User Stories
Programming Languages
1 12 (52.17%) JavaScript
2 4 (17.39%) C#
3 3 (13.04%) PHP
4 2 (8.70%) Java
4 2 (8.70%) SQL
5 1 (4.35%) Bash Shell
Qualifications
1 2 (8.70%) Degree
Quality Assurance & Compliance
1 1 (4.35%) QA
Vendors
1 4 (17.39%) Adobe
1 4 (17.39%) Google
2 2 (8.70%) Salesforce.com
3 1 (4.35%) Microsoft
3 1 (4.35%) Sage
3 1 (4.35%) Sitecore
Glasgow
Hays Specialist Recruitment Ltd
Salary: £35000.00 - £45000.00 per annum
Posted: 8 days ago
Glasgow
Hays Specialist Recruitment Ltd
Salary: £30000.00 per annum + BENEFITS
Posted: 6 days ago
Glasgow
Hays Specialist Recruitment Ltd
Salary: £35000.00 - £45000.00 per annum + Benefits
Posted: 9 days ago
Glasgow, Lanarkshire
Platinum Business Partners
Posted: 19 days ago
Glasgow
OHO Group Ltd.
Salary: £41709 - £48327 per annum
Posted: 12 days ago
Glasgow, Lanarkshire
Business Doctors
Posted: 16 days ago
Glasgow
Call Centre Associates
Salary: Depending on Experience
Posted: 15 days ago