Period
to 22 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Glasgow
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 129 86 85
Rank change year-on-year -43 -1 +21
Permanent jobs citing Marketing 25 33 68
As % of all permanent IT jobs advertised in Glasgow 1.10% 1.76% 2.54%
As % of the General category 2.91% 4.60% 6.48%
Number of salaries quoted 16 20 41
Glasgow median annual salary £51,000 £40,000 £50,000
Median salary % change year-on-year +27.50% -20.00% +42.86%
10th Percentile £29,875 £28,750 £27,750
90th Percentile £72,500 £56,250 £61,504
Scotland median annual salary £45,000 £44,500 £42,000
% change year-on-year +1.12% +5.95% +7.69%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Permanent vacancies with a requirement for common skills 860 718 1,050
As % of all permanent IT jobs advertised in Glasgow 37.72% 38.27% 39.21%
Number of salaries quoted 625 405 560
Glasgow median annual salary £50,000 £42,500 £45,000
Median salary % change year-on-year +17.65% -5.56% -
10th Percentile £32,500 £27,000 £28,750
90th Percentile £71,250 £70,000 £63,750
Scotland median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Glasgow.

Salary trend for Marketing in Glasgow

Marketing
Salary Histogram in Glasgow

The salary distribution of IT jobs citing Marketing in Glasgow over the 6 months to 22 February 2018.

Salary histogram for Marketing in Glasgow

For the 6 months to 22 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for Marketing.

1 10 (40.00%) Finance
1 10 (40.00%) User Stories
1 10 (40.00%) SDLC
2 8 (32.00%) SQL
3 7 (28.00%) Data Warehouse
3 7 (28.00%) Business Intelligence
4 6 (24.00%) MS Visio
4 6 (24.00%) Telecoms
4 6 (24.00%) Agile Software Development
4 6 (24.00%) Digital Marketing
5 5 (20.00%) Requirements Management
5 5 (20.00%) Business Analysis
5 5 (20.00%) Product Marketing
5 5 (20.00%) User Acceptance Testing
5 5 (20.00%) Active Listening
5 5 (20.00%) Banking
5 5 (20.00%) Programme Management
5 5 (20.00%) Investment Banking
5 5 (20.00%) Manufacturing
5 5 (20.00%) Electronics
5 5 (20.00%) SAP
6 4 (16.00%) Project Management
7 3 (12.00%) CRM
7 3 (12.00%) Data Management
7 3 (12.00%) Workflow
7 3 (12.00%) Microsoft
7 3 (12.00%) Master Data Management
7 3 (12.00%) Analytical Skills
8 2 (8.00%) Direct Marketing
8 2 (8.00%) Business Development

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.00%) Apache
1 1 (4.00%) Apache Spark
Applications
1 6 (24.00%) MS Visio
2 1 (4.00%) Microsoft Excel
2 1 (4.00%) Microsoft PowerPoint
Business Applications
1 1 (4.00%) Dynamics AX
Cloud Services
1 1 (4.00%) Dynamics 365
Communications & Networking
1 1 (4.00%) WAN
Database & Business Intelligence
1 7 (28.00%) Data Warehouse
2 2 (8.00%) MySQL
2 2 (8.00%) SQL Server Reporting Services
3 1 (4.00%) Apache Hive
3 1 (4.00%) Big Data
3 1 (4.00%) Data Mining
3 1 (4.00%) Hadoop
3 1 (4.00%) Relational Database
3 1 (4.00%) SQL Server
3 1 (4.00%) SQL Server 2012
3 1 (4.00%) SQL Server Analysis Services
3 1 (4.00%) SQL Server Integration Services
Development Applications
1 1 (4.00%) Git (software)
General
1 10 (40.00%) Finance
2 6 (24.00%) Telecoms
3 5 (20.00%) Banking
3 5 (20.00%) Electronics
3 5 (20.00%) Investment Banking
3 5 (20.00%) Manufacturing
4 2 (8.00%) Advertising
5 1 (4.00%) Billing
5 1 (4.00%) Digital Economy
5 1 (4.00%) Legal
Job Titles
1 5 (20.00%) Analyst
1 5 (20.00%) Business Analyst
1 5 (20.00%) Business Systems Analyst
1 5 (20.00%) Product Manager
1 5 (20.00%) Systems Analyst
2 3 (12.00%) Business Manager
2 3 (12.00%) Marketing Executive
2 3 (12.00%) Technical Manager
2 3 (12.00%) Technical Product Manager
3 2 (8.00%) Architect
3 2 (8.00%) CRM Executive
3 2 (8.00%) Designer
3 2 (8.00%) Developer
4 1 (4.00%) Business Developer
4 1 (4.00%) Business Intelligence Developer
4 1 (4.00%) Consultant
4 1 (4.00%) Delivery Manager
4 1 (4.00%) Functional Consultant
4 1 (4.00%) PHP Developer
4 1 (4.00%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 2 (8.00%) CSS
2 1 (4.00%) Bokeh
2 1 (4.00%) HTML
2 1 (4.00%) jQuery
2 1 (4.00%) LAMP
2 1 (4.00%) LESS
2 1 (4.00%) MDX
2 1 (4.00%) Pandas
2 1 (4.00%) PySpark
2 1 (4.00%) SparkR
2 1 (4.00%) Zend Framework
Miscellaneous
1 3 (12.00%) Analytical Skills
2 2 (8.00%) Analytical Mindset
2 2 (8.00%) Social Media
3 1 (4.00%) Driving Licence
3 1 (4.00%) Graphic Design
3 1 (4.00%) Greenfield Project
Operating Systems
1 1 (4.00%) Linux
Processes & Methodologies
1 10 (40.00%) SDLC
1 10 (40.00%) User Stories
2 7 (28.00%) Business Intelligence
3 6 (24.00%) Agile Software Development
3 6 (24.00%) Digital Marketing
4 5 (20.00%) Active Listening
4 5 (20.00%) Business Analysis
4 5 (20.00%) Product Marketing
4 5 (20.00%) Programme Management
4 5 (20.00%) Requirements Management
4 5 (20.00%) User Acceptance Testing
5 4 (16.00%) Project Management
6 3 (12.00%) CRM
6 3 (12.00%) Data Management
6 3 (12.00%) Master Data Management
6 3 (12.00%) Workflow
7 2 (8.00%) Customer Acquisition
7 2 (8.00%) Lead Generation
7 2 (8.00%) Marketing Strategy
7 2 (8.00%) Presales
Programming Languages
1 8 (32.00%) SQL
2 2 (8.00%) JavaScript
3 1 (4.00%) HiveQL
3 1 (4.00%) Java
3 1 (4.00%) PHP
3 1 (4.00%) Python
3 1 (4.00%) R
3 1 (4.00%) Scala
Qualifications
1 2 (8.00%) MCSE
1 2 (8.00%) Microsoft Certification
2 1 (4.00%) Degree
2 1 (4.00%) PRINCE2 Practitioner
2 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 1 (4.00%) Data Quality
1 1 (4.00%) PMO
Vendors
1 5 (20.00%) SAP
2 3 (12.00%) Microsoft
3 1 (4.00%) Adobe
3 1 (4.00%) Oracle
3 1 (4.00%) Salesforce.com
3 1 (4.00%) Zend