The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 27 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Social Media
UK / Scotland
Rank 127 157 121
Rank change year-on-year +30 -36  
Permanent jobs citing Social Media 14 8 39
As % of all permanent IT jobs advertised in Scotland 0.61% 0.27% 1.25%
As % of the Miscellaneous category 1.67% 0.63% 3.49%
Number of salaries quoted 11 5 31
Median salary £35,000 £31,500 £38,000
Median salary % change year-on-year +11.11% -17.10%  
90% offered a salary of more than £27,500 £23,000 £28,500
10% offered a salary of more than £45,000 £68,000 £40,000
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for generic IT skills.

Generic IT Skills
Scotland
Permanent job vacancies with a requirement for generic IT skills 839 1280 1116
As % of all permanent IT job vacancies advertised in Scotland 36.49% 43.58% 35.86%
Number of salaries quoted 540 765 659
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88%  
90% offered a salary of more than £29,000 £27,500 £28,200
10% offered a salary of more than £70,000 £60,000 £67,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Scotland.

Salary trend for Social Media in Scotland

Social Media
Salary Histogram in Scotland

The salary distribution of IT jobs citing Social Media in Scotland over the 3 months to 27 March 2017.

Salary histogram for Social Media in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +14 13 £35,000 -28.57% 3
Glasgow +24 1 £27,500 -12.69% 1
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 27 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 11 (39.29%) Marketing
2 10 (35.71%) SaaS
3 9 (32.14%) Agile Software Development
4 8 (28.57%) Java
5 7 (25.00%) Finance
5 7 (25.00%) Twitter
6 6 (21.43%) Analytics
6 6 (21.43%) Software Engineering
6 6 (21.43%) JavaScript
6 6 (21.43%) CSS
6 6 (21.43%) CRM
6 6 (21.43%) HTML
7 5 (17.86%) B2B
7 5 (17.86%) SQL Server
7 5 (17.86%) Ruby
7 5 (17.86%) Relational Database
7 5 (17.86%) MongoDB
7 5 (17.86%) Apple iOS
7 5 (17.86%) CoffeeScript
7 5 (17.86%) Amazon AWS
7 5 (17.86%) Android
7 5 (17.86%) Copywriting
7 5 (17.86%) Ruby on Rails
8 4 (14.29%) MailChimp
8 4 (14.29%) Strategic Planning
8 4 (14.29%) Banking
8 4 (14.29%) Linux
8 4 (14.29%) Business Intelligence
9 3 (10.71%) Internet
9 3 (10.71%) Ant

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.14%) Elasticsearch
2 1 (3.57%) CMS
2 1 (3.57%) WordPress
Applications
1 1 (3.57%) Adobe Illustrator
1 1 (3.57%) Camtasia
1 1 (3.57%) InDesign
1 1 (3.57%) Photoshop
1 1 (3.57%) Weka
Business Applications
1 1 (3.57%) assyst
1 1 (3.57%) Eloqua
1 1 (3.57%) Magento
Cloud Services
1 10 (35.71%) SaaS
2 5 (17.86%) Amazon AWS
3 4 (14.29%) MailChimp
Communications & Networking
1 3 (10.71%) Internet
Database & Business Intelligence
1 5 (17.86%) MongoDB
1 5 (17.86%) Relational Database
1 5 (17.86%) SQL Server
2 2 (7.14%) MySQL
2 2 (7.14%) RDBMS
3 1 (3.57%) Big Data
3 1 (3.57%) GIS
3 1 (3.57%) NoSQL
3 1 (3.57%) PostgreSQL
Development Applications
1 3 (10.71%) Ant
1 3 (10.71%) Git (software)
1 3 (10.71%) Maven
1 3 (10.71%) Subversion
General
1 11 (39.29%) Marketing
2 7 (25.00%) Finance
3 4 (14.29%) Banking
4 3 (10.71%) Advertising
5 2 (7.14%) Telecoms
6 1 (3.57%) Back Office
6 1 (3.57%) Retail
Job Titles
1 6 (21.43%) Developer
1 6 (21.43%) Marketing Manager
2 3 (10.71%) Java Engineer
2 3 (10.71%) Java Software Engineer
2 3 (10.71%) Ruby Developer
2 3 (10.71%) Scrum Master
2 3 (10.71%) Social Media Manager
2 3 (10.71%) Software Engineer
2 3 (10.71%) Strategy Manager
3 2 (7.14%) Junior
3 2 (7.14%) Ruby on Rails Developer
4 1 (3.57%) Compliance Manager
4 1 (3.57%) Junior Java Software Engineer
4 1 (3.57%) Junior Recruitment Consultant
4 1 (3.57%) Junior Software Engineer
4 1 (3.57%) Marketing Executive
4 1 (3.57%) Research Analyst
4 1 (3.57%) Security Manager
4 1 (3.57%) Senior Java Software Engineer
4 1 (3.57%) Technical Engineer
Libraries, Frameworks & Software Standards
1 6 (21.43%) CSS
1 6 (21.43%) HTML
2 5 (17.86%) Ruby on Rails
3 3 (10.71%) CSS3
3 3 (10.71%) Hibernate
3 3 (10.71%) HTML5
3 3 (10.71%) Sidekiq
3 3 (10.71%) Spring
Miscellaneous
1 2 (7.14%) Analytical Skills
1 2 (7.14%) Enterprise Software
1 2 (7.14%) Smartphone
1 2 (7.14%) Social Network
2 1 (3.57%) Blog
2 1 (3.57%) Computer Science
2 1 (3.57%) Cybercrime
2 1 (3.57%) Data Protection Act
2 1 (3.57%) e-Learning
Operating Systems
1 5 (17.86%) Android
1 5 (17.86%) Apple iOS
2 4 (14.29%) Linux
Processes & Methodologies
1 9 (32.14%) Agile Software Development
2 6 (21.43%) Analytics
2 6 (21.43%) CRM
2 6 (21.43%) Software Engineering
3 5 (17.86%) B2B
3 5 (17.86%) Copywriting
4 4 (14.29%) Business Intelligence
4 4 (14.29%) Strategic Planning
5 3 (10.71%) Content Management
5 3 (10.71%) Data Management
5 3 (10.71%) Lead Generation
5 3 (10.71%) Scrum
5 3 (10.71%) Web Development
6 2 (7.14%) Actionable Insight
6 2 (7.14%) Business Development
6 2 (7.14%) Kanban
6 2 (7.14%) Pay per click
6 2 (7.14%) SEO
6 2 (7.14%) Web Analytics
7 1 (3.57%) Data Protection
Programming Languages
1 8 (28.57%) Java
2 6 (21.43%) JavaScript
3 5 (17.86%) CoffeeScript
3 5 (17.86%) Ruby
4 3 (10.71%) PHP
5 1 (3.57%) Bash Shell
5 1 (3.57%) Perl
5 1 (3.57%) Python
5 1 (3.57%) R
Qualifications
1 2 (7.14%) Degree
2 1 (3.57%) CISA
2 1 (3.57%) CISM
2 1 (3.57%) CISSP
Quality Assurance & Compliance
1 1 (3.57%) GDPR
1 1 (3.57%) ISO/IEC 27001
1 1 (3.57%) PCI DSS
Vendors
1 7 (25.00%) Twitter
2 1 (3.57%) Adobe
2 1 (3.57%) Facebook
2 1 (3.57%) Hootsuite
2 1 (3.57%) Microsoft
2 1 (3.57%) Pardot
2 1 (3.57%) RapidMiner
2 1 (3.57%) Salesforce.com
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 hours ago
Glasgow
Huxley
Salary: £15000 - £18000 per annum + competitive commission structure
Posted: 14 days ago
Edinburgh, Midlothian
Lorien Resourcing
Salary: £25000 - £30000 per annum
Posted: 4 hours ago