The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK / Scotland
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 140 149 148
Rank change year-on-year +9 -1  
Permanent jobs citing Social Media 9 14 21
As % of all permanent IT jobs advertised in Scotland 0.34% 0.49% 0.67%
As % of the Miscellaneous category 0.86% 1.18% 1.73%
Number of salaries quoted 4 14 15
Median salary £24,250 £39,000 £40,000
Median salary % change year-on-year -37.82% -2.50%  
UK excluding London median salary £34,000 £33,750 £37,500
% change year-on-year +0.74% -10.00%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for generic IT skills.

Generic IT Skills
Scotland
Permanent job vacancies with a requirement for generic IT skills 1052 1190 1214
As % of all permanent IT job vacancies advertised in Scotland 39.73% 41.99% 38.60%
Number of salaries quoted 668 552 729
Median salary £42,500 £45,000 £42,500
Median salary % change year-on-year -5.55% +5.88%  
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £70,000 £60,000 £68,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Scotland.

Salary trend for Social Media in Scotland

Social Media
Salary Histogram in Scotland

The salary distribution of IT jobs citing Social Media in Scotland over the 3 months to 25 June 2017.

Salary histogram for Social Media in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +17 5 £27,500 -17.91% 1
Edinburgh -10 4 £21,000 -46.83%
Social Media
UK

For the 6 months to 25 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 11 (47.83%) Marketing
2 8 (34.78%) CRM
3 7 (30.43%) Finance
4 5 (21.74%) Twitter
5 4 (17.39%) Analytics
5 4 (17.39%) Relational Database
5 4 (17.39%) MailChimp
5 4 (17.39%) CoffeeScript
5 4 (17.39%) Data Strategy
5 4 (17.39%) Agile Software Development
5 4 (17.39%) Banking
5 4 (17.39%) Ruby
5 4 (17.39%) Strategic Planning
5 4 (17.39%) Ruby on Rails
5 4 (17.39%) Copywriting
5 4 (17.39%) Amazon AWS
5 4 (17.39%) SaaS
5 4 (17.39%) Business Intelligence
5 4 (17.39%) B2B
6 3 (13.04%) Linux
6 3 (13.04%) Lead Generation
7 2 (8.70%) Camtasia
7 2 (8.70%) Threat Intelligence
7 2 (8.70%) Open Source
7 2 (8.70%) Content Development
7 2 (8.70%) Distributed Denial-of-Service
7 2 (8.70%) OSINT
7 2 (8.70%) Cyberthreat
7 2 (8.70%) Cyber Threat Intelligence
7 2 (8.70%) Analytical Skills

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.35%) CMS
1 1 (4.35%) Elasticsearch
Applications
1 2 (8.70%) Camtasia
Business Applications
1 1 (4.35%) assyst
1 1 (4.35%) Eloqua
Cloud Services
1 4 (17.39%) Amazon AWS
1 4 (17.39%) MailChimp
1 4 (17.39%) SaaS
Communications & Networking
1 1 (4.35%) Internet
Database & Business Intelligence
1 4 (17.39%) Relational Database
2 2 (8.70%) RDBMS
General
1 11 (47.83%) Marketing
2 7 (30.43%) Finance
3 4 (17.39%) Banking
4 2 (8.70%) Advertising
4 2 (8.70%) Telecoms
5 1 (4.35%) Back Office
5 1 (4.35%) Retail
Job Titles
1 5 (21.74%) Marketing Manager
2 4 (17.39%) Developer
3 3 (13.04%) Analyst
4 2 (8.70%) Marketing Assistant
4 2 (8.70%) Marketing Executive
4 2 (8.70%) Ruby Developer
4 2 (8.70%) Ruby on Rails Developer
4 2 (8.70%) Trainer
5 1 (4.35%) Compliance Manager
5 1 (4.35%) Consultant
5 1 (4.35%) Customer Analyst
5 1 (4.35%) Junior
5 1 (4.35%) Junior Consultant
5 1 (4.35%) Recruitment Consultant
5 1 (4.35%) Sales Executive
5 1 (4.35%) Salesforce Project Manager
5 1 (4.35%) Security Manager
5 1 (4.35%) Senior Marketing Executive
5 1 (4.35%) Telecoms Trainer
5 1 (4.35%) Telesales Executive
Libraries, Frameworks & Software Standards
1 4 (17.39%) Ruby on Rails
2 2 (8.70%) Sidekiq
3 1 (4.35%) Visualforce
3 1 (4.35%) VXML
Miscellaneous
1 2 (8.70%) Analytical Skills
1 2 (8.70%) Cyberthreat
1 2 (8.70%) Distributed Denial-of-Service
1 2 (8.70%) e-Learning
2 1 (4.35%) Cybercrime
2 1 (4.35%) Data Protection Act
2 1 (4.35%) IVR
Operating Systems
1 3 (13.04%) Linux
Processes & Methodologies
1 8 (34.78%) CRM
2 4 (17.39%) Agile Software Development
2 4 (17.39%) Analytics
2 4 (17.39%) B2B
2 4 (17.39%) Business Intelligence
2 4 (17.39%) Copywriting
2 4 (17.39%) Data Strategy
2 4 (17.39%) Strategic Planning
3 3 (13.04%) Lead Generation
4 2 (8.70%) Business Development
4 2 (8.70%) Content Development
4 2 (8.70%) Cyber Threat Intelligence
4 2 (8.70%) Data Analysis
4 2 (8.70%) Market Research
4 2 (8.70%) Open Source
4 2 (8.70%) OSINT
4 2 (8.70%) Threat Intelligence
5 1 (4.35%) Customer Engagement
5 1 (4.35%) Cybersecurity
5 1 (4.35%) Marketing Strategy
Programming Languages
1 4 (17.39%) CoffeeScript
1 4 (17.39%) Ruby
2 1 (4.35%) Apex Code
2 1 (4.35%) Java
2 1 (4.35%) PHP
2 1 (4.35%) SQL
Qualifications
1 2 (8.70%) Degree
2 1 (4.35%) CISA
2 1 (4.35%) CISM
2 1 (4.35%) CISSP
2 1 (4.35%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (4.35%) GDPR
1 1 (4.35%) ISO/IEC 27001
1 1 (4.35%) PCI DSS
Vendors
1 5 (21.74%) Twitter
2 1 (4.35%) Intel
2 1 (4.35%) Microsoft
2 1 (4.35%) Salesforce.com
Glasgow
Mason Frank International
Posted: 5 days ago