Period
to 23 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK > Scotland
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 200 163 204
Rank change year-on-year -37 +41 -29
Permanent jobs citing Social Media 25 53 42
As % of all permanent IT jobs advertised in Scotland 0.44% 1.02% 0.66%
As % of the Miscellaneous category 1.12% 2.68% 1.57%
Number of salaries quoted 15 48 34
Scotland median annual salary £40,000 £40,000 £40,000
10th Percentile £29,250 £26,250 £31,075
90th Percentile £44,750 £47,500 £45,000
UK median annual salary £40,000 £41,000 £40,000
% change year-on-year -2.44% +2.50% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for generic IT skills.

All Generic IT Skills
Scotland
Permanent vacancies with a requirement for generic IT skills 2224 1980 2671
As % of all permanent IT jobs advertised in Scotland 39.40% 38.17% 41.67%
Number of salaries quoted 1384 1128 1592
Scotland median annual salary £44,000 £43,000 £41,500
Median salary % change year-on-year +2.33% +3.61% +3.75%
10th Percentile £27,500 £26,250 £26,500
90th Percentile £67,500 £65,000 £63,750
UK median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media
Job Vacancy Trend in Scotland

Job postings citing Social Media as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Social Media in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Scotland.

Salary trend for Social Media in Scotland

Social Media
Salary Histogram in Scotland

The salary distribution of IT jobs citing Social Media in Scotland over the 6 months to 23 November 2017.

Salary histogram for Social Media in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -48 15 £40,000 -
Glasgow -12 10 £38,750 +15.67% 2
Social Media
UK

For the 6 months to 23 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 11 (44.00%) Degree
2 10 (40.00%) Agile Software Development
3 9 (36.00%) HTML
3 9 (36.00%) CSS
4 8 (32.00%) JavaScript
4 8 (32.00%) Marketing
5 7 (28.00%) Spring
5 7 (28.00%) Maven
5 7 (28.00%) Software Engineering
5 7 (28.00%) Android
5 7 (28.00%) Git (software)
5 7 (28.00%) SaaS
5 7 (28.00%) HTML5
5 7 (28.00%) MongoDB
5 7 (28.00%) Apple iOS
5 7 (28.00%) CSS3
5 7 (28.00%) Java
5 7 (28.00%) SQL Server
5 7 (28.00%) Ant
5 7 (28.00%) Subversion
5 7 (28.00%) Hibernate
6 5 (20.00%) Finance
7 4 (16.00%) CRM
8 3 (12.00%) SQL
8 3 (12.00%) VXML
8 3 (12.00%) IVR
8 3 (12.00%) Scrum
9 2 (8.00%) Business Analysis
9 2 (8.00%) Marketing Strategy
9 2 (8.00%) Open Source

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (4.00%) Adobe Creative Suite
Cloud Services
1 7 (28.00%) SaaS
Database & Business Intelligence
1 7 (28.00%) MongoDB
1 7 (28.00%) SQL Server
Development Applications
1 7 (28.00%) Ant
1 7 (28.00%) Git (software)
1 7 (28.00%) Maven
1 7 (28.00%) Subversion
2 1 (4.00%) Dreamweaver
General
1 8 (32.00%) Marketing
2 5 (20.00%) Finance
3 2 (8.00%) Retail
4 1 (4.00%) Advertising
4 1 (4.00%) Law
Job Titles
1 7 (28.00%) Analyst
1 7 (28.00%) Java Engineer
1 7 (28.00%) Java Software Engineer
1 7 (28.00%) JavaScript Engineer
1 7 (28.00%) Software Engineer
2 3 (12.00%) Consultant
2 3 (12.00%) Customer Analyst
3 2 (8.00%) Business Analyst
3 2 (8.00%) Content Manager
3 2 (8.00%) Digital Analyst
3 2 (8.00%) Digital Business Analyst
3 2 (8.00%) Marketing Executive
3 2 (8.00%) Marketing Manager
4 1 (4.00%) Content Marketing Manager
4 1 (4.00%) Digital Content Manager
4 1 (4.00%) E-Commerce Designer
4 1 (4.00%) Project Leader
4 1 (4.00%) Resource Consultant
4 1 (4.00%) Sales Executive
4 1 (4.00%) Social Media Manager
Libraries, Frameworks & Software Standards
1 9 (36.00%) CSS
1 9 (36.00%) HTML
2 7 (28.00%) CSS3
2 7 (28.00%) Hibernate
2 7 (28.00%) HTML5
2 7 (28.00%) Spring
3 3 (12.00%) VXML
4 1 (4.00%) Visualforce
Miscellaneous
1 3 (12.00%) IVR
2 2 (8.00%) Analytical Skills
2 2 (8.00%) Cyberthreat
2 2 (8.00%) Distributed Denial-of-Service
3 1 (4.00%) Augmented Reality
3 1 (4.00%) Driving Licence
3 1 (4.00%) Graphic Design
3 1 (4.00%) Motion Graphics
3 1 (4.00%) User Experience
3 1 (4.00%) Video Editing
Operating Systems
1 7 (28.00%) Android
1 7 (28.00%) Apple iOS
Processes & Methodologies
1 10 (40.00%) Agile Software Development
2 7 (28.00%) Software Engineering
3 4 (16.00%) CRM
4 3 (12.00%) Scrum
5 2 (8.00%) Analytics
5 2 (8.00%) Business Analysis
5 2 (8.00%) Campaign Management
5 2 (8.00%) Creative Thinking
5 2 (8.00%) Cyber Threat Intelligence
5 2 (8.00%) Data Analysis
5 2 (8.00%) Digital Transformation Programme
5 2 (8.00%) Lead Generation
5 2 (8.00%) Marketing Strategy
5 2 (8.00%) Open Source
5 2 (8.00%) OSINT
5 2 (8.00%) Software Delivery
5 2 (8.00%) Threat Intelligence
6 1 (4.00%) Content Marketing
6 1 (4.00%) Multichannel Marketing
6 1 (4.00%) Wireframes
Programming Languages
1 8 (32.00%) JavaScript
2 7 (28.00%) Java
3 3 (12.00%) SQL
4 1 (4.00%) Apex Code
Qualifications
1 11 (44.00%) Degree
2 1 (4.00%) PRINCE2 Certification
Vendors
1 1 (4.00%) Adobe
1 1 (4.00%) Intel
1 1 (4.00%) Salesforce.com
1 1 (4.00%) Twitter