Period
to 19 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Harrogate. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
North Yorkshire > Harrogate
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 31 42 36
Rank change year-on-year +11 -6 +32
Permanent jobs citing Social Media 7 10 51
As % of all permanent IT jobs advertised in Harrogate 2.79% 2.39% 6.39%
As % of the Miscellaneous category 8.33% 7.35% 15.69%
Number of salaries quoted 7 10 88
Harrogate median annual salary £30,000 £35,750 £32,500
Median salary % change year-on-year -16.08% +10.00% +14.04%
10th Percentile £19,250 £27,500 £22,000
90th Percentile £35,750 £43,750 £46,250
North Yorkshire median annual salary £30,000 £35,750 £32,500
% change year-on-year -16.08% +10.00% +14.04%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Harrogate with a requirement for generic IT skills.

All Generic IT Skills
Harrogate
Permanent vacancies with a requirement for generic IT skills 84 136 325
As % of all permanent IT jobs advertised in Harrogate 33.47% 32.54% 40.73%
Number of salaries quoted 76 95 273
Harrogate median annual salary £40,000 £32,500 £37,000
Median salary % change year-on-year +23.08% -12.16% +5.71%
10th Percentile £21,000 £20,500 £21,600
90th Percentile £67,500 £47,500 £52,500
North Yorkshire median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% +7.14%

Social Media
Job Vacancy Trend in Harrogate

Job postings citing Social Media as a percentage of all IT jobs advertised in Harrogate.

Job vacancy trend for Social Media in Harrogate

Social Media
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Harrogate.

Salary trend for Social Media in Harrogate

Social Media
Salary Histogram in Harrogate

The salary distribution of IT jobs citing Social Media in Harrogate over the 6 months to 19 November 2017.

Salary histogram for Social Media in Harrogate

For the 6 months to 19 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Harrogate region with a requirement for Social Media.

1 7 (100.00%) SEO
2 6 (85.71%) Internet
2 6 (85.71%) Internet Marketing
2 6 (85.71%) Marketing
3 5 (71.43%) Pay per click
4 3 (42.86%) Google
4 3 (42.86%) Analytics
4 3 (42.86%) Google Analytics
5 2 (28.57%) Online Marketing
5 2 (28.57%) Website Architecture
5 2 (28.57%) PMI
5 2 (28.57%) PMI Certification
6 1 (14.29%) HTML
6 1 (14.29%) CSS
6 1 (14.29%) Finance
6 1 (14.29%) Web Development

Social Media
Co-occurring IT Skills in Harrogate by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (42.86%) Google Analytics
Communications & Networking
1 6 (85.71%) Internet
General
1 6 (85.71%) Marketing
2 1 (14.29%) Finance
Job Titles
1 4 (57.14%) Account Manager
2 3 (42.86%) Account Executive
2 3 (42.86%) Digital Executive
2 3 (42.86%) PPC Executive
2 3 (42.86%) SEO Account Manager
2 3 (42.86%) SEO Manager
3 2 (28.57%) Campaign Manager
3 2 (28.57%) PPC Account Manager
3 2 (28.57%) PPC Manager
3 2 (28.57%) Technical Account Manager
3 2 (28.57%) Technical Manager
4 1 (14.29%) Client Account Manager
4 1 (14.29%) Sales Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
Miscellaneous
1 2 (28.57%) PMI
Processes & Methodologies
1 7 (100.00%) SEO
2 6 (85.71%) Internet Marketing
3 5 (71.43%) Pay per click
4 3 (42.86%) Analytics
5 2 (28.57%) Online Marketing
5 2 (28.57%) Website Architecture
6 1 (14.29%) Web Development
Qualifications
1 2 (28.57%) PMI Certification
Vendors
1 3 (42.86%) Google