The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Harrogate. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 26 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
North Yorkshire / Harrogate
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 15 30 45
Rank change year-on-year +15 +15  
Permanent jobs citing Social Media 17 2 15
As % of all permanent IT jobs advertised in Harrogate 9.77% 1.14% 3.88%
As % of the Miscellaneous category 25.00% 3.70% 10.49%
Number of salaries quoted 17 2 14
Median salary £30,000 £35,000 £40,000
Median salary % change year-on-year -14.28% -12.50%  
UK excluding London median salary £35,000 £33,500 £37,500
% change year-on-year +4.47% -10.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Harrogate with a requirement for generic IT skills.

Generic IT Skills
Harrogate
Permanent job vacancies with a requirement for generic IT skills 68 54 143
As % of all permanent IT job vacancies advertised in Harrogate 39.08% 30.86% 36.95%
Number of salaries quoted 63 42 129
Median salary £30,000 £42,500 £40,000
Median salary % change year-on-year -29.41% +6.25%  
90% offered a salary of more than £21,500 £20,000 £23,000
10% offered a salary of more than £40,400 £50,000 £47,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Harrogate

The job posting trend of jobs advertised in Harrogate citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Harrogate

Social Media
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Harrogate.

Salary trend for Social Media in Harrogate

Social Media
Salary Histogram in Harrogate

The salary distribution of IT jobs citing Social Media in Harrogate over the 3 months to 26 June 2017.

Salary histogram for Social Media in Harrogate

For the 6 months to 26 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Harrogate region with a requirement for Social Media.

1 29 (100.00%) SEO
2 26 (89.66%) Marketing
3 22 (75.86%) Internet
3 22 (75.86%) Internet Marketing
4 16 (55.17%) PMI
4 16 (55.17%) PMI Certification
5 13 (44.83%) Pay per click
6 12 (41.38%) Online Marketing
6 12 (41.38%) Website Architecture
7 8 (27.59%) Analytics
7 8 (27.59%) Google Analytics
7 8 (27.59%) Google
8 4 (13.79%) Brand Awareness
8 4 (13.79%) Content Marketing
8 4 (13.79%) Content Marketing Strategy
8 4 (13.79%) Marketing Strategy
8 4 (13.79%) Web Development
8 4 (13.79%) HTML
8 4 (13.79%) CSS
8 4 (13.79%) Project Management
9 3 (10.34%) Finance
10 2 (6.90%) Digital Marketing
10 2 (6.90%) Analytical Skills

Social Media
Co-occurring IT Skills in Harrogate by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 8 (27.59%) Google Analytics
Communications & Networking
1 22 (75.86%) Internet
General
1 26 (89.66%) Marketing
2 4 (13.79%) Brand Awareness
3 3 (10.34%) Finance
Job Titles
1 19 (65.52%) Account Manager
2 15 (51.72%) SEO Account Manager
2 15 (51.72%) SEO Manager
3 12 (41.38%) Campaign Manager
3 12 (41.38%) Technical Account Manager
3 12 (41.38%) Technical Manager
4 7 (24.14%) PPC Account Manager
4 7 (24.14%) PPC Manager
5 4 (13.79%) Account Executive
5 4 (13.79%) Client Account Manager
5 4 (13.79%) Digital Executive
5 4 (13.79%) Digital Marketing Strategist
5 4 (13.79%) Digital Strategist
5 4 (13.79%) Marketing Strategist
5 4 (13.79%) PPC Executive
5 4 (13.79%) SEO Strategist
6 3 (10.34%) Sales Manager
7 2 (6.90%) Analyst
7 2 (6.90%) SEO Analyst
8 1 (3.45%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 4 (13.79%) CSS
1 4 (13.79%) HTML
Miscellaneous
1 16 (55.17%) PMI
2 2 (6.90%) Analytical Skills
Processes & Methodologies
1 29 (100.00%) SEO
2 22 (75.86%) Internet Marketing
3 13 (44.83%) Pay per click
4 12 (41.38%) Online Marketing
4 12 (41.38%) Website Architecture
5 8 (27.59%) Analytics
6 4 (13.79%) Content Marketing
6 4 (13.79%) Content Marketing Strategy
6 4 (13.79%) Marketing Strategy
6 4 (13.79%) Project Management
6 4 (13.79%) Web Development
7 2 (6.90%) Digital Marketing
Qualifications
1 16 (55.17%) PMI Certification
Vendors
1 8 (27.59%) Google
Harrogate, Yorkshire
The Little Black Book Agency
Posted: 5 days ago