Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Leeds. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 170 225 170
Rank change year-on-year +55 -55 +54
Permanent jobs citing Social Media 47 11 92
As % of all permanent IT jobs advertised in Leeds 0.95% 0.20% 1.32%
As % of the Miscellaneous category 2.90% 0.68% 3.84%
Number of salaries quoted 30 10 123
Leeds median annual salary £30,000 £43,750 £32,500
Median salary % change year-on-year -31.43% +34.62% -
10th Percentile £23,175 £23,625 £22,000
90th Percentile £59,375 £57,125 £55,000
West Yorkshire median annual salary £30,000 £40,000 £32,500
% change year-on-year -25.00% +23.08% -4.41%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leeds with a requirement for generic IT skills.

All Generic IT Skills
Leeds
Permanent vacancies with a requirement for generic IT skills 1623 1620 2395
As % of all permanent IT jobs advertised in Leeds 32.70% 29.70% 34.45%
Number of salaries quoted 1292 1392 1791
Leeds median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% +6.25%
10th Percentile £27,500 £26,000 £25,250
90th Percentile £65,000 £60,000 £62,500
West Yorkshire median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Leeds

Job postings citing Social Media as a percentage of all IT jobs advertised in Leeds.

Job vacancy trend for Social Media in Leeds

Social Media
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Leeds.

Salary trend for Social Media in Leeds

Social Media
Salary Histogram in Leeds

The salary distribution of IT jobs citing Social Media in Leeds over the 6 months to 24 November 2017.

Salary histogram for Social Media in Leeds

For the 6 months to 24 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leeds region with a requirement for Social Media.

1 21 (44.68%) Marketing
2 15 (31.91%) Google
2 15 (31.91%) Analytics
3 13 (27.66%) SQL
4 12 (25.53%) Test Automation
5 11 (23.40%) Agile Software Development
5 11 (23.40%) SEO
6 10 (21.28%) .NET
6 10 (21.28%) C#
6 10 (21.28%) Digital Marketing
6 10 (21.28%) Facebook
7 9 (19.15%) Unit Testing
8 8 (17.02%) OOP
8 8 (17.02%) OO
8 8 (17.02%) .NET Framework
9 7 (14.89%) Data Protection
9 7 (14.89%) Twitter
10 6 (12.77%) Data Analytics
10 6 (12.77%) Algorithms
10 6 (12.77%) DBS Check
10 6 (12.77%) Google Analytics
10 6 (12.77%) Mathematics
10 6 (12.77%) Psychology
10 6 (12.77%) Business Development
10 6 (12.77%) CSS
10 6 (12.77%) HTML
10 6 (12.77%) Python
10 6 (12.77%) Business Intelligence
10 6 (12.77%) Finance
10 6 (12.77%) Law

Social Media
Co-occurring IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (10.64%) CMS
2 3 (6.38%) Umbraco
3 1 (2.13%) Apache
3 1 (2.13%) Apache Spark
3 1 (2.13%) Drupal
3 1 (2.13%) Elasticsearch
3 1 (2.13%) EPiServer
3 1 (2.13%) TYPO3
3 1 (2.13%) WordPress
Applications
1 4 (8.51%) Microsoft Excel
2 3 (6.38%) Microsoft Office
3 2 (4.26%) Adobe Creative Suite
3 2 (4.26%) Photoshop
4 1 (2.13%) Chatbot
Business Applications
1 2 (4.26%) Dynamics CRM
Cloud Services
1 6 (12.77%) Google Analytics
2 1 (2.13%) MailChimp
Communications & Networking
1 1 (2.13%) Internet
Database & Business Intelligence
1 4 (8.51%) SQL Server
2 3 (6.38%) Data Warehouse
2 3 (6.38%) Microsoft Analysis Services
2 3 (6.38%) SQL Server 2014
2 3 (6.38%) SQL Server 2016
2 3 (6.38%) SQL Server Analysis Services
2 3 (6.38%) SQL Server Integration Services
2 3 (6.38%) SQL Server Reporting Services
3 1 (2.13%) Big Data
3 1 (2.13%) CouchDB
3 1 (2.13%) Data Mining
3 1 (2.13%) Hadoop
3 1 (2.13%) MySQL
Development Applications
1 5 (10.64%) JIRA
2 4 (8.51%) Cucumber
2 4 (8.51%) Selenium
2 4 (8.51%) SoapUI
2 4 (8.51%) SpecFlow
2 4 (8.51%) Team Foundation Server
3 1 (2.13%) Subversion
General
1 21 (44.68%) Marketing
2 6 (12.77%) Finance
2 6 (12.77%) Games
2 6 (12.77%) Law
3 2 (4.26%) Advertising
3 2 (4.26%) Retail
4 1 (2.13%) Electronics
4 1 (2.13%) Manufacturing
4 1 (2.13%) Music Industry
4 1 (2.13%) Publishing
4 1 (2.13%) Telecoms
Job Titles
1 14 (29.79%) Developer
2 9 (19.15%) C# Developer
3 8 (17.02%) Consultant
4 6 (12.77%) Data Scientist
5 4 (8.51%) Automation Test Lead
5 4 (8.51%) Digital Marketing Manager
5 4 (8.51%) Marketing Manager
5 4 (8.51%) Test Automation Consultant
5 4 (8.51%) Test Consultant
6 3 (6.38%) Business Intelligence Developer
6 3 (6.38%) Data Warehouse Developer
6 3 (6.38%) SQL BI Developer
6 3 (6.38%) SQL Developer
6 3 (6.38%) SQL Server BI Developer
6 3 (6.38%) SQL Server Data Warehouse Developer
6 3 (6.38%) SQL Server Developer
7 2 (4.26%) Digital Designer
7 2 (4.26%) Digital Executive
7 2 (4.26%) Digital Marketing Executive
7 2 (4.26%) Senior Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (21.28%) .NET
2 8 (17.02%) .NET Framework
3 6 (12.77%) CSS
3 6 (12.77%) HTML
4 1 (2.13%) Ajax
4 1 (2.13%) Apache Flex
4 1 (2.13%) CSS3
4 1 (2.13%) HTML5
4 1 (2.13%) jQuery
4 1 (2.13%) LAMP
4 1 (2.13%) Laravel
4 1 (2.13%) React
4 1 (2.13%) Symfony
4 1 (2.13%) XHTML
Miscellaneous
1 6 (12.77%) Algorithms
2 5 (10.64%) Greenfield Project
3 4 (8.51%) User Experience
4 3 (6.38%) Analytical Skills
4 3 (6.38%) BBC
4 3 (6.38%) Blog
4 3 (6.38%) FMCG
5 2 (4.26%) Video Editing
6 1 (2.13%) Graphic Design
6 1 (2.13%) Photography
Operating Systems
1 1 (2.13%) CentOS
1 1 (2.13%) Linux
1 1 (2.13%) Windows
Processes & Methodologies
1 15 (31.91%) Analytics
2 12 (25.53%) Test Automation
3 11 (23.40%) Agile Software Development
3 11 (23.40%) SEO
4 10 (21.28%) Digital Marketing
5 9 (19.15%) Unit Testing
6 8 (17.02%) OO
6 8 (17.02%) OOP
7 7 (14.89%) Data Protection
8 6 (12.77%) Business Development
8 6 (12.77%) Business Intelligence
8 6 (12.77%) Data Analytics
8 6 (12.77%) Mathematics
8 6 (12.77%) Psychology
9 5 (10.64%) Machine Learning
9 5 (10.64%) Pay per click
9 5 (10.64%) Statistics
10 4 (8.51%) CRM
10 4 (8.51%) Email Marketing
10 4 (8.51%) Project Management
Programming Languages
1 13 (27.66%) SQL
2 10 (21.28%) C#
3 6 (12.77%) Python
4 4 (8.51%) JavaScript
4 4 (8.51%) R
5 3 (6.38%) T-SQL
6 1 (2.13%) Java
6 1 (2.13%) PHP
Qualifications
1 6 (12.77%) DBS Check
2 5 (10.64%) PhD
3 3 (6.38%) Degree
System Software
1 1 (2.13%) Samba
Vendors
1 15 (31.91%) Google
2 10 (21.28%) Facebook
3 7 (14.89%) Twitter
4 3 (6.38%) Apple
4 3 (6.38%) Microsoft
4 3 (6.38%) Sony
4 3 (6.38%) Yahoo!
5 2 (4.26%) Adobe
6 1 (2.13%) DoubleClick
6 1 (2.13%) SAP
6 1 (2.13%) Sun