Digital Marketing Job Trends in Northamptonshire

Digital Marketing
East Midlands > Northamptonshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Northamptonshire requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 28 December 2025, with comparisons to the same periods in the previous two years.

6 months to
28 Dec 2025
Same period 2024 Same period 2023
Rank 37 50 46
Rank change year-on-year +13 -4 +10
Permanent jobs citing Digital Marketing 10 2 4
As % of all permanent jobs in Northamptonshire 2.42% 0.45% 1.06%
As % of the Processes & Methodologies category 3.11% 0.53% 1.17%
Number of salaries quoted 4 2 3
10th Percentile - - £27,500
25th Percentile £41,250 £41,250 £29,375
Median annual salary (50th Percentile) £42,500 £42,500 £40,000
Median % change year-on-year - +6.25% -
75th Percentile £43,750 £43,750 £48,750
90th Percentile - - £49,500
East Midlands median annual salary £30,000 £42,500 £37,500
% change year-on-year -29.41% +13.33% -21.05%

All Process & Methodology Skills
Northamptonshire

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Northamptonshire.

Permanent vacancies with a requirement for process or methodology skills 322 377 341
As % of all permanent jobs advertised in Northamptonshire 77.97% 84.15% 90.21%
Number of salaries quoted 224 148 271
10th Percentile £27,063 £28,500 £32,500
25th Percentile £31,250 £37,500 £41,250
Median annual salary (50th Percentile) £50,000 £52,500 £53,000
Median % change year-on-year -4.76% -0.94% +11.58%
75th Percentile £66,563 £67,500 £65,000
90th Percentile £80,000 £75,000 £77,500
East Midlands median annual salary £42,500 £47,592 £50,000
% change year-on-year -10.70% -4.82% -4.76%

Digital Marketing
Job Vacancy Trend in Northamptonshire

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Northamptonshire.

Digital Marketing job vacancy trend in Northamptonshire

Digital Marketing
Salary Trend in Northamptonshire

Salary distribution trend for jobs in Northamptonshire citing Digital Marketing.

Salary distribution trend for jobs in Northamptonshire citing Digital Marketing

Digital Marketing
Job Locations in Northamptonshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Northamptonshire region over the 6 months to 28 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Northampton -4 7 £42,500 - 2
Digital Marketing
East Midlands

Digital Marketing
Co-Occurring Skills & Capabilities in Northamptonshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (30.00%) CMS
1 3 (30.00%) WordPress
Applications
1 2 (20.00%) Adobe Creative Suite
Business Applications
1 2 (20.00%) OpenCart
1 2 (20.00%) Shopify
2 1 (10.00%) Magento
Cloud Services
1 4 (40.00%) Google Analytics
2 2 (20.00%) Google Ads
2 2 (20.00%) Google Tag Manager
General
1 10 (100.00%) Marketing
2 5 (50.00%) Advertising
2 5 (50.00%) Analytical Skills
3 3 (30.00%) Back Office
3 3 (30.00%) Finance
3 3 (30.00%) Inclusion and Diversity
3 3 (30.00%) Publishing
3 3 (30.00%) Social Skills
4 2 (20.00%) Retail
Job Titles
1 4 (40.00%) Marketing Manager
2 3 (30.00%) Marketing Executive
2 3 (30.00%) Product Manager
2 3 (30.00%) Product Marketing Manager
3 2 (20.00%) E-Commerce Manager
3 2 (20.00%) Paid Search Manager
3 2 (20.00%) PPC Manager
3 2 (20.00%) Search Manager
4 1 (10.00%) E-Commerce Marketing Manager
4 1 (10.00%) Web Manager
4 1 (10.00%) Website Manager
Miscellaneous
1 5 (50.00%) Social Media
2 3 (30.00%) Analytical Mindset
3 2 (20.00%) Blog
Processes & Methodologies
1 8 (80.00%) Agile
2 7 (70.00%) Analytics
2 7 (70.00%) Marketing Strategy
3 5 (50.00%) Copywriting
3 5 (50.00%) Email Marketing
3 5 (50.00%) SEO
4 3 (30.00%) B2B
4 3 (30.00%) B2B Marketing
4 3 (30.00%) Commercial Awareness
4 3 (30.00%) Competitor Analysis
4 3 (30.00%) Content Management
4 3 (30.00%) Customer Engagement
4 3 (30.00%) Market Research
4 3 (30.00%) Marketing Management
4 3 (30.00%) Product Marketing
4 3 (30.00%) Project Management
4 3 (30.00%) Sales Enablement
4 3 (30.00%) Social Media Management
4 3 (30.00%) Supply Chain Management
4 3 (30.00%) Web Design
Quality Assurance & Compliance
1 2 (20.00%) Accessibility
Vendors
1 4 (40.00%) Google
2 2 (20.00%) Adobe
2 2 (20.00%) Ahrefs
2 2 (20.00%) Microsoft
3 1 (10.00%) WooCommerce