The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England / East Midlands
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 131 153 165
Rank change year-on-year +22 +12  
Permanent jobs citing Digital Marketing 30 16 19
As % of all permanent IT jobs advertised in the East Midlands 1.02% 0.51% 0.56%
As % of the Processes & Methodologies category 1.17% 0.57% 0.65%
Number of salaries quoted 20 11 12
Median salary £35,000 £30,000 £32,750
Median salary % change year-on-year +16.66% -8.39%  
90% offered a salary of more than £27,500 £27,500 £23,050
10% offered a salary of more than £51,500 £42,500 £65,000
UK excluding London median salary £41,500 £42,500 £35,000
% change year-on-year -2.35% +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
East Midlands
Permanent job vacancies with a requirement for process and methodology skills 2572 2783 2903
As % of all permanent IT job vacancies advertised in the East Midlands 87.45% 88.01% 85.79%
Number of salaries quoted 2008 2180 2335
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% -  
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the East Midlands

Digital Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in the East Midlands.

Salary trend for Digital Marketing in the East Midlands

Digital Marketing
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Digital Marketing in the East Midlands over the 3 months to 28 March 2017.

Salary histogram for Digital Marketing in the East Midlands

Digital Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire -4 10 £35,000 +16.66% 6
Lincolnshire - 10 £30,000 - 1
Nottinghamshire +13 6 £35,000 +41.41% 2
Northamptonshire +22 2 £21,000 - 2
Derbyshire +9 2 £36,250 -
Digital Marketing
England

For the 6 months to 28 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Digital Marketing.

1 53 (100.00%) Marketing
2 35 (66.04%) HTML
3 31 (58.49%) CSS
4 24 (45.28%) JavaScript
5 23 (43.40%) SEO
6 21 (39.62%) E-Commerce
7 16 (30.19%) CMS
8 15 (28.30%) Agile Software Development
9 13 (24.53%) Analytics
10 12 (22.64%) User Experience
10 12 (22.64%) Google
11 11 (20.75%) AngularJS
12 10 (18.87%) Multimedia
12 10 (18.87%) Finance
12 10 (18.87%) Web Design
13 9 (16.98%) PHP
13 9 (16.98%) TDD
13 9 (16.98%) Retail
13 9 (16.98%) Sass
14 8 (15.09%) Data Analytics
14 8 (15.09%) Web Development
14 8 (15.09%) Git (software)
15 7 (13.21%) WordPress
15 7 (13.21%) User Acceptance Testing
15 7 (13.21%) Web Analytics
15 7 (13.21%) Business Intelligence
15 7 (13.21%) Front End Development
16 6 (11.32%) Mobile First
16 6 (11.32%) Monetate
16 6 (11.32%) Redux

Digital Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (30.19%) CMS
2 7 (13.21%) WordPress
3 5 (9.43%) nginx
4 3 (5.66%) Apache
5 2 (3.77%) Drupal
Applications
1 5 (9.43%) Photoshop
2 4 (7.55%) Adobe Illustrator
2 4 (7.55%) MS Excel
2 4 (7.55%) MS Project
3 1 (1.89%) InDesign
3 1 (1.89%) MS Office
3 1 (1.89%) MS PowerPoint
Business Applications
1 6 (11.32%) SAP Oil and Gas
2 3 (5.66%) Magento
Cloud Services
1 6 (11.32%) Google Analytics
2 3 (5.66%) AdWords
Communications & Networking
1 1 (1.89%) Internet
Database & Business Intelligence
1 2 (3.77%) Big Data
2 1 (1.89%) MySQL
2 1 (1.89%) SQL Server
Development Applications
1 8 (15.09%) Git (software)
2 5 (9.43%) gulp
3 3 (5.66%) Bower
4 2 (3.77%) Bitbucket
4 2 (3.77%) Grunt
4 2 (3.77%) Subversion
5 1 (1.89%) PHPUnit
5 1 (1.89%) Xcode
General
1 53 (100.00%) Marketing
2 10 (18.87%) Finance
2 10 (18.87%) Multimedia
3 9 (16.98%) Retail
4 6 (11.32%) Electronics
4 6 (11.32%) Manufacturing
4 6 (11.32%) Telecoms
5 1 (1.89%) Advertising
5 1 (1.89%) Brand Awareness
5 1 (1.89%) Games
Job Titles
1 20 (37.74%) Developer
2 10 (18.87%) Front End Developer (Client-Side Developer)
3 7 (13.21%) Designer
3 7 (13.21%) JavaScript Developer
4 6 (11.32%) Full Stack Developer
4 6 (11.32%) UX Designer
4 6 (11.32%) WordPress Developer
5 5 (9.43%) PHP Developer
5 5 (9.43%) UI Designer
5 5 (9.43%) UI/UX Designer
6 4 (7.55%) Web Manager
7 3 (5.66%) Account Manager
7 3 (5.66%) HTML Developer
7 3 (5.66%) Senior Manager
7 3 (5.66%) Senior Project Manager
7 3 (5.66%) SEO Account Manager
7 3 (5.66%) SEO Developer
7 3 (5.66%) SEO Manager
7 3 (5.66%) Technical Account Manager
7 3 (5.66%) Technical Manager
Libraries, Frameworks & Software Standards
1 35 (66.04%) HTML
2 31 (58.49%) CSS
3 11 (20.75%) AngularJS
4 9 (16.98%) Sass
5 6 (11.32%) Node.js
5 6 (11.32%) Redux
6 5 (9.43%) React
7 4 (7.55%) .NET
7 4 (7.55%) HTML5
8 3 (5.66%) ASP.NET
8 3 (5.66%) Backbone.js
8 3 (5.66%) LESS
9 2 (3.77%) Alternative PHP Cache
9 2 (3.77%) jQuery
9 2 (3.77%) JSON
9 2 (3.77%) Zend Framework
10 1 (1.89%) Cocoa
10 1 (1.89%) Mason
10 1 (1.89%) RESTful
10 1 (1.89%) Symfony
Miscellaneous
1 12 (22.64%) User Experience
2 5 (9.43%) Social Media
3 3 (5.66%) Fintech
4 2 (3.77%) Algorithms
5 1 (1.89%) Analytical Skills
5 1 (1.89%) Mobile Payment
Operating Systems
1 4 (7.55%) Windows
1 4 (7.55%) Windows Server
2 1 (1.89%) Apple iOS
2 1 (1.89%) Linux
2 1 (1.89%) Mac OS X
Processes & Methodologies
1 23 (43.40%) SEO
2 21 (39.62%) E-Commerce
3 15 (28.30%) Agile Software Development
4 13 (24.53%) Analytics
5 10 (18.87%) Web Design
6 9 (16.98%) TDD
7 8 (15.09%) Data Analytics
7 8 (15.09%) Web Development
8 7 (13.21%) Business Intelligence
8 7 (13.21%) Front End Development
8 7 (13.21%) User Acceptance Testing
8 7 (13.21%) Web Analytics
9 6 (11.32%) Content Marketing
9 6 (11.32%) Mobile First
9 6 (11.32%) Programme Management
9 6 (11.32%) Web Usability
10 4 (7.55%) Matrix Management
10 4 (7.55%) OO
11 3 (5.66%) OOP
11 3 (5.66%) Project Management
Programming Languages
1 24 (45.28%) JavaScript
2 9 (16.98%) PHP
3 2 (3.77%) SQL
4 1 (1.89%) C++
4 1 (1.89%) Java
4 1 (1.89%) Objective-C
4 1 (1.89%) VB.NET
Qualifications
1 5 (9.43%) Degree
2 3 (5.66%) PRINCE2 Practitioner
3 1 (1.89%) SC Cleared
3 1 (1.89%) Security Cleared
Quality Assurance & Compliance
1 1 (1.89%) SLA
System Software
1 2 (3.77%) Varnish
Vendors
1 12 (22.64%) Google
2 6 (11.32%) Hitwise
2 6 (11.32%) hybris
2 6 (11.32%) Monetate
2 6 (11.32%) SAP
3 5 (9.43%) Adobe
4 3 (5.66%) HubSpot
4 3 (5.66%) Zend
5 2 (3.77%) Marketo
5 2 (3.77%) Panasonic
5 2 (3.77%) Pardot
5 2 (3.77%) Salesforce.com
6 1 (1.89%) Cognizant
6 1 (1.89%) Facebook
6 1 (1.89%) Microsoft
6 1 (1.89%) Twitter
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