Google Ads Job Trends in Northern Ireland

Google Ads (formerly AdWords)
UK > Northern Ireland

The table below provides summary statistics and salary benchmarking for jobs advertised in Northern Ireland requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 16 December 2025, with comparisons to the same periods in the previous two years.

6 months to
16 Dec 2025
Same period 2024 Same period 2023
Rank 52 - -
Rank change year-on-year - - -
Permanent jobs citing Google Ads 2 0 0
As % of all permanent jobs in Northern Ireland 0.39% - -
As % of the Cloud Services category 1.27% - -
Number of salaries quoted 2 0 0
10th Percentile - - -
25th Percentile £42,500 - -
Median annual salary (50th Percentile) £45,000 - -
75th Percentile £47,500 - -
90th Percentile - - -
UK median annual salary £41,250 £37,500 £37,500
% change year-on-year +10.00% - -6.25%

All Cloud Skills
Northern Ireland

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in Northern Ireland.

Permanent vacancies with a requirement for cloud computing skills 157 124 110
As % of all permanent jobs advertised in Northern Ireland 30.37% 28.51% 39.01%
Number of salaries quoted 59 45 93
10th Percentile £35,000 £29,900 £32,500
25th Percentile £51,750 £46,713 £36,250
Median annual salary (50th Percentile) £70,000 £59,430 £50,000
Median % change year-on-year +17.79% +18.86% -4.76%
75th Percentile £78,770 £75,000 £69,800
90th Percentile £86,000 £97,000 £78,500
UK median annual salary £60,000 £63,382 £62,500
% change year-on-year -5.34% +1.41% -3.85%

Google Ads
Job Vacancy Trend in Northern Ireland

Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in Northern Ireland.

Google Ads job vacancy trend in Northern Ireland

Google Ads
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the Northern Ireland region over the 6 months to 16 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
County Antrim - 2 £45,000 - 3
Google Ads
UK

Google Ads
Co-Occurring Skills & Capabilities in Northern Ireland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Digital Marketing Manager
1 2 (100.00%) Marketing Manager
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) B2B
1 2 (100.00%) B2B Marketing
1 2 (100.00%) Copywriting
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Marketing Strategy
1 2 (100.00%) Performance Metrics
1 2 (100.00%) SEO
Vendors
1 2 (100.00%) Google