Marketing Job Trends in Northern Ireland

Marketing
UK > Northern Ireland

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Northern Ireland. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 17 June 2026, comparing them to the same period in the previous two years.

6 months to
17 Jun 2026
Same period 2025 Same period 2024
Rank 41 29 27
Rank change year-on-year -12 -2 +39
Permanent jobs citing Marketing 29 9 39
As % of all permanent jobs in Northern Ireland 3.03% 3.78% 6.19%
As % of the General category 5.40% 5.06% 11.61%
Number of salaries quoted 26 4 31
10th Percentile £27,000 - £31,250
25th Percentile £42,500 - £32,500
Median annual salary (50th Percentile) £45,000 £30,000 £35,000
Median % change year-on-year +50.00% -14.29% +27.27%
75th Percentile £47,500 - £37,500
90th Percentile - - £47,250
UK median annual salary £47,500 £51,500 £45,000
% change year-on-year -7.77% +14.44% -18.18%

All General Skills
Northern Ireland

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Northern Ireland.

Permanent vacancies with a requirement for general skills 537 178 336
As % of all permanent jobs advertised in Northern Ireland 56.11% 74.79% 53.33%
Number of salaries quoted 172 48 198
10th Percentile - £27,350 £30,000
25th Percentile £26,250 £32,388 £33,500
Median annual salary (50th Percentile) £40,500 £55,000 £50,000
Median % change year-on-year -26.36% +10.00% -
75th Percentile £52,500 £69,625 £62,500
90th Percentile £74,875 £90,000 £87,500
UK median annual salary £55,000 £55,565 £52,500
% change year-on-year -1.02% +5.84% -12.50%

Marketing
Job Vacancy Trend in Northern Ireland

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Northern Ireland.

Marketing job vacancy trend in Northern Ireland

Marketing
Salary Trend in Northern Ireland

Salary distribution trend for jobs in Northern Ireland citing Marketing.

Salary distribution trend for jobs in Northern Ireland citing Marketing

Marketing
Salary Histogram in Northern Ireland

Salary distribution for jobs citing Marketing in Northern Ireland over the 6 months to 17 June 2026.

Salary histogram for Marketing in Northern Ireland

Marketing
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Northern Ireland region over the 6 months to 17 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
County Antrim +1 29 £45,000 - 119
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in Northern Ireland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 19 (65.52%) Google Ads
General
1 21 (72.41%) Advertising
2 6 (20.69%) Finance
3 4 (13.79%) Financial Institution
4 2 (6.90%) Inclusion and Diversity
4 2 (6.90%) Social Skills
Job Titles
1 15 (51.72%) Marketing Manager
2 12 (41.38%) Digital Marketing Manager
3 5 (17.24%) Administrator
3 5 (17.24%) Cloud Administrator
3 5 (17.24%) Marketing Administrator
3 5 (17.24%) Salesforce Administrator
4 4 (13.79%) Marketing Executive
5 3 (10.34%) Project Manager
6 2 (6.90%) Business Sales Executive
6 2 (6.90%) Digital Executive
6 2 (6.90%) Digital Marketing Executive
6 2 (6.90%) New Business Sales Executive
6 2 (6.90%) Sales Executive
Miscellaneous
1 3 (10.34%) Self-Motivation
2 2 (6.90%) Algorithms
2 2 (6.90%) Onboarding
2 2 (6.90%) Social Media
Processes & Methodologies
1 24 (82.76%) Digital Marketing
2 19 (65.52%) Analytics
2 19 (65.52%) B2B
2 19 (65.52%) B2B Marketing
2 19 (65.52%) SEO
3 17 (58.62%) Copywriting
3 17 (58.62%) Marketing Strategy
3 17 (58.62%) Performance Metrics
4 5 (17.24%) Data Governance
4 5 (17.24%) Marketing Automation
4 5 (17.24%) SQL Optimisation
5 3 (10.34%) Agile
5 3 (10.34%) Business Case
5 3 (10.34%) Change Control
5 3 (10.34%) Decision-Making
5 3 (10.34%) Matrix Organization
5 3 (10.34%) Project Delivery
5 3 (10.34%) Service Management
5 3 (10.34%) Stakeholder Management
5 3 (10.34%) Waterfall
Programming Languages
1 5 (17.24%) SQL
Quality Assurance & Compliance
1 5 (17.24%) Data Quality
Vendors
1 19 (65.52%) Google
2 5 (17.24%) Salesforce
2 5 (17.24%) Salesforce Marketing Cloud