B2B Job Trends in Northern Ireland

Business-to-Business (B2B)
UK > Northern Ireland

The table below provides summary statistics and salary benchmarking for jobs advertised in Northern Ireland requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 15 June 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jun 2026
Same period 2025 Same period 2024
Rank 40 36 66
Rank change year-on-year -4 +30 +11
Permanent jobs citing B2B 31 1 2
As % of all permanent jobs in Northern Ireland 3.24% 0.43% 0.32%
As % of the Processes & Methodologies category 4.58% 0.46% 0.39%
Number of salaries quoted 21 0 1
10th Percentile £27,000 - -
25th Percentile £42,500 - -
Median annual salary (50th Percentile) £45,000 - £95,000
Median % change year-on-year - - +119.65%
75th Percentile £47,500 - -
90th Percentile - - -
UK median annual salary £45,000 £42,500 £47,500
% change year-on-year +5.88% -10.53% -20.83%

All Process & Methodology Skills
Northern Ireland

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Northern Ireland.

Permanent vacancies with a requirement for process or methodology skills 677 219 519
As % of all permanent jobs advertised in Northern Ireland 70.74% 93.59% 83.31%
Number of salaries quoted 278 63 333
10th Percentile - £30,000 £30,000
25th Percentile £26,250 £33,926 £36,250
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - +10.00%
75th Percentile £65,000 £70,625 £65,000
90th Percentile £80,000 £93,000 £89,500
UK median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -9.54%

B2B
Job Vacancy Trend in Northern Ireland

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Northern Ireland.

B2B job vacancy trend in Northern Ireland

B2B
Salary Trend in Northern Ireland

Salary distribution trend for jobs in Northern Ireland citing B2B.

Salary distribution trend for jobs in Northern Ireland citing B2B

B2B
Salary Histogram in Northern Ireland

Salary distribution for jobs citing B2B in Northern Ireland over the 6 months to 15 June 2026.

Salary histogram for B2B in Northern Ireland

B2B
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Northern Ireland region over the 6 months to 15 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
County Antrim +2 29 £45,000 - 12
Newry - 2 £70,000 -
County Down - 2 £70,000 -
B2B
UK

B2B
Co-Occurring Skills & Capabilities in Northern Ireland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (9.68%) Microsoft Excel
Cloud Services
1 19 (61.29%) Google Ads
2 3 (9.68%) AWS
2 3 (9.68%) Azure
Communications & Networking
1 3 (9.68%) Broadband
1 3 (9.68%) Ethernet
1 3 (9.68%) MPLS
1 3 (9.68%) PSTN
General
1 19 (61.29%) Advertising
1 19 (61.29%) Marketing
2 8 (25.81%) Finance
3 6 (19.35%) Inclusion and Diversity
4 5 (16.13%) Social Skills
5 4 (12.90%) Analytical Skills
5 4 (12.90%) Financial Institution
5 4 (12.90%) Public Sector
6 3 (9.68%) Billing
6 3 (9.68%) Retail
6 3 (9.68%) Telecoms
Job Titles
1 15 (48.39%) Marketing Manager
2 12 (38.71%) Digital Marketing Manager
3 4 (12.90%) Architect
3 4 (12.90%) Marketing Executive
3 4 (12.90%) Solutions Architect
4 3 (9.68%) Account Executive
4 3 (9.68%) Coordinator
5 2 (6.45%) Digital Executive
5 2 (6.45%) Digital Marketing Executive
5 2 (6.45%) Lead
5 2 (6.45%) Lead Generation Executive
Miscellaneous
1 4 (12.90%) Social Media
1 4 (12.90%) Virtual Team
2 3 (9.68%) Enterprise Software
2 3 (9.68%) Self-Motivation
Processes & Methodologies
1 23 (74.19%) Analytics
2 19 (61.29%) B2B Marketing
2 19 (61.29%) Digital Marketing
2 19 (61.29%) SEO
3 17 (54.84%) Copywriting
3 17 (54.84%) Marketing Strategy
3 17 (54.84%) Performance Metrics
4 4 (12.90%) AI
4 4 (12.90%) Business Development
4 4 (12.90%) Creative Problem-Solving
4 4 (12.90%) Customer Insight
4 4 (12.90%) Due Diligence
4 4 (12.90%) Financial Modelling
4 4 (12.90%) Problem-Solving
4 4 (12.90%) Project Management
4 4 (12.90%) Technical Architecture
5 3 (9.68%) Collaborative Working
5 3 (9.68%) CRM
5 3 (9.68%) ERP
5 3 (9.68%) Time Management
Qualifications
1 3 (9.68%) Degree
Vendors
1 19 (61.29%) Google
2 3 (9.68%) CrowdStrike
2 3 (9.68%) Fortinet
2 3 (9.68%) Microsoft
2 3 (9.68%) Palo Alto
3 2 (6.45%) Salesforce