SEO Job Trends in Northern Ireland

Search Engine Optimisation (SEO)
UK > Northern Ireland

The table below provides summary statistics and salary benchmarking for jobs advertised in Northern Ireland requiring SEO skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 50 - -
Rank change year-on-year - - -
Permanent jobs citing SEO 9 0 0
As % of all permanent jobs in Northern Ireland 1.78% - -
As % of the Processes & Methodologies category 2.33% - -
Number of salaries quoted 9 0 0
10th Percentile - - -
25th Percentile £42,500 - -
Median annual salary (50th Percentile) £45,000 - -
75th Percentile £47,500 - -
90th Percentile - - -
UK median annual salary £45,000 £42,500 £39,750
% change year-on-year +5.88% +6.92% -11.67%

All Process & Methodology Skills
Northern Ireland

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Northern Ireland.

Permanent vacancies with a requirement for process or methodology skills 387 331 303
As % of all permanent jobs advertised in Northern Ireland 76.63% 83.59% 91.54%
Number of salaries quoted 169 107 218
10th Percentile £29,250 £34,112 £30,000
25th Percentile £31,875 £45,000 £33,750
Median annual salary (50th Percentile) £50,000 £59,430 £50,000
Median % change year-on-year -15.87% +18.86% -
75th Percentile £70,000 £80,000 £68,750
90th Percentile £95,000 £95,000 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

SEO
Job Vacancy Trend in Northern Ireland

Historical trend showing the proportion of permanent IT job postings citing SEO relative to all permanent IT jobs advertised in Northern Ireland.

SEO job vacancy trend in Northern Ireland

SEO
Salary Trend in Northern Ireland

Salary distribution trend for jobs in Northern Ireland citing SEO.

Salary distribution trend for jobs in Northern Ireland citing SEO

SEO
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Northern Ireland region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
County Antrim - 9 £45,000 - 8
SEO
UK

SEO
Co-Occurring Skills & Capabilities in Northern Ireland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 9 (100.00%) Google Ads
General
1 9 (100.00%) Advertising
1 9 (100.00%) Marketing
2 1 (11.11%) Finance
2 1 (11.11%) Financial Institution
Job Titles
1 9 (100.00%) Marketing Manager
2 8 (88.89%) Digital Marketing Manager
Processes & Methodologies
1 9 (100.00%) Analytics
1 9 (100.00%) B2B
1 9 (100.00%) B2B Marketing
1 9 (100.00%) Copywriting
1 9 (100.00%) Digital Marketing
1 9 (100.00%) Marketing Strategy
1 9 (100.00%) Performance Metrics
Vendors
1 9 (100.00%) Google