Period
to 25 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
UK > Scotland
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 224 208 231
Rank change year-on-year -16 +23 +18
Permanent jobs citing Marketing Strategy 7 6 9
As % of all permanent IT jobs advertised in Scotland 0.12% 0.12% 0.14%
As % of the Processes & Methodologies category 0.14% 0.13% 0.15%
Number of salaries quoted 5 2 4
Scotland median annual salary £35,000 £39,250 £37,500
Median salary % change year-on-year -10.83% +4.67% -
10th Percentile £25,950 £33,725 £28,625
90th Percentile £47,500 £46,175 £47,250
UK median annual salary £40,000 £47,500 £42,500
% change year-on-year -15.79% +11.76% -5.56%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Permanent vacancies with a requirement for process or methodology skills 5106 4715 5856
As % of all permanent IT jobs advertised in Scotland 90.85% 91.27% 90.85%
Number of salaries quoted 3262 2861 3705
Scotland median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +2.41%
10th Percentile £28,250 £28,250 £27,750
90th Percentile £65,000 £65,000 £64,300
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Marketing Strategy
Job Vacancy Trend in Scotland

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing Strategy in Scotland

Marketing Strategy
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Scotland.

Salary trend for Marketing Strategy in Scotland

Marketing Strategy
Salary Histogram in Scotland

The salary distribution of IT jobs citing Marketing Strategy in Scotland over the 6 months to 25 November 2017.

Salary histogram for Marketing Strategy in Scotland

Marketing Strategy
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the Scotland region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -12 3 £35,000 -22.22%
Dundee - 2 £45,000 -
Aberdeen -3 1 £24,500 -
Glasgow -12 1 £35,000 +4.48%
Marketing Strategy
UK

For the 6 months to 25 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Marketing Strategy.

1 7 (100.00%) Marketing
2 4 (57.14%) Analytics
3 3 (42.86%) Google Analytics
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Marketing Automation
3 3 (42.86%) Google
4 2 (28.57%) C#
4 2 (28.57%) C++
4 2 (28.57%) Software Engineering
4 2 (28.57%) Web Development
4 2 (28.57%) Degree
4 2 (28.57%) Web Analytics
4 2 (28.57%) Computer Science
4 2 (28.57%) Java
4 2 (28.57%) Objective-C
4 2 (28.57%) Marketo
4 2 (28.57%) HubSpot
4 2 (28.57%) Lead Generation
4 2 (28.57%) Customer Acquisition
4 2 (28.57%) Creative Thinking
4 2 (28.57%) Social Media
4 2 (28.57%) Eloqua
4 2 (28.57%) Android
4 2 (28.57%) iPhone
4 2 (28.57%) User Experience
5 1 (14.29%) Driving Licence
5 1 (14.29%) Marketing Analytics
5 1 (14.29%) Campaign Management
5 1 (14.29%) Amazon AWS
5 1 (14.29%) Innovative Thinking

Marketing Strategy
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (14.29%) Microsoft Excel
Business Applications
1 2 (28.57%) Eloqua
Cloud Services
1 3 (42.86%) Google Analytics
2 1 (14.29%) Amazon AWS
Database & Business Intelligence
1 1 (14.29%) Relational Database
1 1 (14.29%) SQL Server
General
1 7 (100.00%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Marketing Executive
1 2 (28.57%) Technical Leader
2 1 (14.29%) Analyst Developer
2 1 (14.29%) Business Intelligence Analyst
2 1 (14.29%) Business Intelligence Data Analyst
2 1 (14.29%) Business Intelligence Developer
2 1 (14.29%) Data Analyst
2 1 (14.29%) Digital Analyst
2 1 (14.29%) Digital Marketing Analyst
2 1 (14.29%) Junior
2 1 (14.29%) Junior Analyst
2 1 (14.29%) Junior Analyst Developer
2 1 (14.29%) Junior Business Intelligence Developer
2 1 (14.29%) Junior Data Analyst
2 1 (14.29%) Junior Developer
2 1 (14.29%) Marketing Analyst
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Sales Executive
2 1 (14.29%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) Web Services
Miscellaneous
1 2 (28.57%) Computer Science
1 2 (28.57%) iPhone
1 2 (28.57%) Social Media
1 2 (28.57%) User Experience
2 1 (14.29%) Driving Licence
Operating Systems
1 2 (28.57%) Android
Processes & Methodologies
1 4 (57.14%) Analytics
2 3 (42.86%) Digital Marketing
2 3 (42.86%) Marketing Automation
3 2 (28.57%) Creative Thinking
3 2 (28.57%) Customer Acquisition
3 2 (28.57%) Lead Generation
3 2 (28.57%) Software Engineering
3 2 (28.57%) Web Analytics
3 2 (28.57%) Web Development
4 1 (14.29%) B2B
4 1 (14.29%) Business Development
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Campaign Management
4 1 (14.29%) Data Analysis
4 1 (14.29%) Innovative Thinking
4 1 (14.29%) Marketing Analytics
4 1 (14.29%) Project Management
4 1 (14.29%) Service Delivery
4 1 (14.29%) Stakeholder Management
4 1 (14.29%) Telesales
Programming Languages
1 2 (28.57%) C#
1 2 (28.57%) C++
1 2 (28.57%) Java
1 2 (28.57%) Objective-C
2 1 (14.29%) SQL
2 1 (14.29%) VBA
Qualifications
1 2 (28.57%) Degree
Vendors
1 3 (42.86%) Google
2 2 (28.57%) HubSpot
2 2 (28.57%) Marketo
3 1 (14.29%) Microsoft
3 1 (14.29%) Oracle