Marketing Strategy Jobs

Marketing Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 26 April 2025, comparing them to the same period in the previous two years.

6 months to
26 Apr 2025
Same period 2024 Same period 2023
Rank 447 669 818
Rank change year-on-year +222 +149 +42
Permanent jobs citing Marketing Strategy 247 228 173
As % of all permanent jobs advertised in the UK 0.48% 0.23% 0.16%
As % of the Processes & Methodologies category 0.51% 0.27% 0.17%
Number of salaries quoted 73 169 77
10th Percentile £31,300 £28,450 £32,500
25th Percentile £36,250 £32,500 £38,750
Median annual salary (50th Percentile) £45,000 £50,000 £44,450
Median % change year-on-year -10.00% +12.49% -19.18%
75th Percentile £61,250 £63,750 £71,250
90th Percentile £73,750 £79,500 £110,000
UK excluding London median annual salary £42,500 £42,500 £42,500
% change year-on-year - - -1.16%

All Process and Methodology Skills
UK

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,105 84,479 100,577
As % of all permanent jobs advertised in the UK 93.22% 86.05% 95.64%
Number of salaries quoted 26,550 59,789 58,948
10th Percentile £30,750 £29,000 £34,000
25th Percentile £42,500 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,600
Median % change year-on-year +4.55% -10.71% +2.67%
75th Percentile £76,250 £72,500 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 26 April 2025.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 26 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +179 217 £45,000 -7.69% 761
UK excluding London +194 133 £42,500 - 258
Work from Home +195 127 £42,500 -15.00% 324
London +137 89 £68,750 +10.00% 554
South East +95 54 £39,500 -16.84% 63
Midlands +71 27 £42,500 +13.33% 56
East of England +66 22 £42,500 +27.34% 24
North of England +76 15 £40,000 -11.11% 72
West Midlands +66 14 £40,000 +23.08% 29
East Midlands +58 13 £42,500 -10.53% 25
North West +35 11 £36,500 -18.89% 44
Northern Ireland - 8 - - 7
South West +115 7 £45,000 -10.00% 18
Yorkshire +67 2 £41,250 +3.13% 13
North East +52 2 £45,000 +2.86% 16

Marketing Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (8.91%) CMS
2 15 (6.07%) WordPress
3 3 (1.21%) EPiServer
4 1 (0.40%) Drupal
4 1 (0.40%) SAS
4 1 (0.40%) SharePoint
4 1 (0.40%) Umbraco
Applications
1 21 (8.50%) Microsoft Excel
2 6 (2.43%) Adobe Creative Suite
2 6 (2.43%) Photoshop
3 5 (2.02%) Microsoft PowerPoint
4 4 (1.62%) Adobe Illustrator
5 3 (1.21%) Chatbot
5 3 (1.21%) InDesign
6 2 (0.81%) Adobe XD
6 2 (0.81%) Microsoft Office
6 2 (0.81%) Notion
7 1 (0.40%) SPSS
Business Applications
1 26 (10.53%) Shopify
2 8 (3.24%) NEC Housing
3 6 (2.43%) Dynamics CRM
4 5 (2.02%) Magento
5 3 (1.21%) Payment Gateway
6 1 (0.40%) Salesforce CRM
Cloud Services
1 60 (24.29%) Google Analytics
2 59 (23.89%) Google Ads
3 21 (8.50%) Google Tag Manager
4 19 (7.69%) Facebook Ads
5 18 (7.29%) SaaS
6 17 (6.88%) Power Platform
7 7 (2.83%) Canva
8 6 (2.43%) MailChimp
9 5 (2.02%) Google Data Studio
10 3 (1.21%) BigCommerce
10 3 (1.21%) Stripe
11 2 (0.81%) Azure
11 2 (0.81%) Dynamics 365
11 2 (0.81%) Figma
11 2 (0.81%) Google Workspace
11 2 (0.81%) Microsoft 365
11 2 (0.81%) Slack
12 1 (0.40%) Adobe Analytics
12 1 (0.40%) Azure Machine Learning
12 1 (0.40%) Dropbox
Communications & Networking
1 12 (4.86%) SMS
2 2 (0.81%) Intranet
3 1 (0.40%) Internet
Database & Business Intelligence
1 49 (19.84%) Big Data
2 17 (6.88%) Power BI
3 11 (4.45%) Tableau
4 3 (1.21%) Looker
5 2 (0.81%) Data Warehouse
6 1 (0.40%) Relational Database
General
1 247 (100.00%) Marketing
2 110 (44.53%) Analytical Skills
3 109 (44.13%) Social Skills
4 100 (40.49%) Advertising
5 59 (23.89%) Finance
6 29 (11.74%) Retail
7 22 (8.91%) Brand Awareness
8 16 (6.48%) Presentation Skills
9 11 (4.45%) Electronics
10 10 (4.05%) Games
11 9 (3.64%) Organisational Skills
12 8 (3.24%) Inclusion and Diversity
12 8 (3.24%) Pharmaceutical
13 7 (2.83%) Public Sector
14 6 (2.43%) Manufacturing
15 5 (2.02%) Law
15 5 (2.02%) Legal
16 4 (1.62%) Influencing Skills
17 3 (1.21%) Automotive
17 3 (1.21%) Documentation Skills
Job Titles
1 62 (25.10%) Senior
2 51 (20.65%) Senior Manager
3 49 (19.84%) Account Manager
3 49 (19.84%) Senior Account Manager
4 34 (13.77%) Marketing Manager
5 20 (8.10%) SEO Specialist
6 19 (7.69%) PPC Executive
7 16 (6.48%) PPC Specialist
8 13 (5.26%) Marketing Executive
9 11 (4.45%) Analyst
10 10 (4.05%) Data Analyst
10 10 (4.05%) Marketing Strategist
11 9 (3.64%) Project Manager
12 8 (3.24%) Business Manager
12 8 (3.24%) Product Manager
13 7 (2.83%) Development Manager
13 7 (2.83%) Digital Marketing Manager
14 6 (2.43%) Business Development Manager
14 6 (2.43%) IT Manager
14 6 (2.43%) Senior Analyst
Libraries, Frameworks & Software Standards
1 15 (6.07%) HTML
2 13 (5.26%) CSS
3 2 (0.81%) Visualforce
4 1 (0.40%) Akka
4 1 (0.40%) Lightning Web Components
Miscellaneous
1 60 (24.29%) Social Media
2 55 (22.27%) Digital Media
3 53 (21.46%) Marketing Technology
4 13 (5.26%) Blog
4 13 (5.26%) Self-Motivation
5 11 (4.45%) Analytical Mindset
6 5 (2.02%) Life Science
6 5 (2.02%) Pharmacovigilance
7 4 (1.62%) Graphic Design
7 4 (1.62%) Mainframe
8 3 (1.21%) Algorithms
8 3 (1.21%) FMCG
9 2 (0.81%) Management Information System
9 2 (0.81%) Photography
9 2 (0.81%) Product Ownership
10 1 (0.40%) Clustering
10 1 (0.40%) Onboarding
10 1 (0.40%) PropTech
10 1 (0.40%) Robotics
10 1 (0.40%) Video Editing
Processes & Methodologies
1 157 (63.56%) Digital Marketing
2 103 (41.70%) Analytics
3 78 (31.58%) Pay per click
4 74 (29.96%) Time Management
5 72 (29.15%) Project Management
6 68 (27.53%) Strategic Thinking
7 64 (25.91%) SEO
8 60 (24.29%) Artificial Intelligence
9 59 (23.89%) Customer Retention
10 57 (23.08%) Collaborative Working
11 56 (22.67%) B2B
12 50 (20.24%) Analytical Thinking
13 49 (19.84%) Epics
13 49 (19.84%) Process Improvement
14 43 (17.41%) E-Commerce
15 41 (16.60%) CRM
16 31 (12.55%) B2B Marketing
16 31 (12.55%) Customer Engagement
16 31 (12.55%) Email Marketing
16 31 (12.55%) Problem-Solving
Programming Languages
1 14 (5.67%) SQL
2 3 (1.21%) JavaScript
2 3 (1.21%) Python
3 2 (0.81%) SQR
4 1 (0.40%) Apex Code
4 1 (0.40%) Data Analysis Expressions
4 1 (0.40%) R
Qualifications
1 34 (13.77%) Degree
2 7 (2.83%) DBS Check
3 6 (2.43%) Numerate Degree
4 4 (1.62%) Master's Degree
5 2 (0.81%) Computer Science Degree
6 1 (0.40%) Microsoft Certification
Quality Assurance & Compliance
1 7 (2.83%) GDPR
2 5 (2.02%) Good Clinical Practice
3 4 (1.62%) Accessibility
4 3 (1.21%) Data Quality
4 3 (1.21%) PCI DSS
5 1 (0.40%) Actionable Recommendations
5 1 (0.40%) PERC
5 1 (0.40%) WCAG
Systems Management
1 2 (0.81%) Systems Management Server (SMS)
2 1 (0.40%) Matomo
Vendors
1 85 (34.41%) Google
2 48 (19.43%) Microsoft
3 31 (12.55%) TikTok
4 28 (11.34%) Facebook
4 28 (11.34%) Pinterest
5 21 (8.50%) Salesforce
6 20 (8.10%) Instagram
7 14 (5.67%) HubSpot
8 10 (4.05%) Adobe
9 8 (3.24%) Broadcom
9 8 (3.24%) NEC
10 7 (2.83%) Ahrefs
11 4 (1.62%) Salesforce Marketing Cloud
11 4 (1.62%) WooCommerce
11 4 (1.62%) YouTube
12 3 (1.21%) PayPal
12 3 (1.21%) SAP
13 2 (0.81%) Oracle
13 2 (0.81%) ServiceNow
13 2 (0.81%) Zoho