Marketing Strategy Jobs

Marketing Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 3 April 2025, comparing them to the same period in the previous two years.

6 months to
3 Apr 2025
Same period 2024 Same period 2023
Rank 443 655 842
Rank change year-on-year +212 +187 +40
Permanent jobs citing Marketing Strategy 255 226 177
As % of all permanent jobs advertised in the UK 0.50% 0.24% 0.16%
As % of the Processes & Methodologies category 0.54% 0.28% 0.17%
Number of salaries quoted 67 170 81
10th Percentile £34,000 £28,475 £32,500
25th Percentile £38,750 £32,500 £38,750
Median annual salary (50th Percentile) £47,500 £50,000 £50,000
Median % change year-on-year -5.00% - -9.09%
75th Percentile £62,500 £62,500 £71,250
90th Percentile £74,250 £79,125 £110,000
UK excluding London median annual salary £42,500 £41,250 £42,500
% change year-on-year +3.03% -2.94% -1.16%

All Process and Methodology Skills
UK

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,277 80,571 105,171
As % of all permanent jobs advertised in the UK 93.52% 86.76% 95.68%
Number of salaries quoted 25,823 58,144 61,428
10th Percentile £31,250 £29,250 £34,000
25th Percentile £44,000 £40,000 £45,000
Median annual salary (50th Percentile) £58,033 £55,000 £61,500
Median % change year-on-year +5.51% -10.57% +2.50%
75th Percentile £77,500 £73,000 £82,500
90th Percentile £99,404 £92,500 £100,000
UK excluding London median annual salary £52,600 £50,000 £54,500
% change year-on-year +5.20% -8.26% +3.81%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 3 April 2025.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 3 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +166 220 £47,500 -2.56% 608
Work from Home +219 134 £42,500 -15.00% 267
UK excluding London +179 128 £42,500 +3.03% 215
London +113 98 £70,000 +12.00% 441
South East +93 58 £55,000 +12.82% 58
Midlands +66 25 £42,500 +21.43% 42
East of England +61 18 £47,500 +42.32% 27
North of England +83 13 £40,000 -11.11% 54
West Midlands +31 13 £41,250 +32.00% 27
East Midlands +56 12 £42,500 -5.56% 15
North West +35 9 £40,000 -11.11% 34
Northern Ireland - 9 - - 3
South West +100 5 £45,000 -10.00% 14
Yorkshire +75 2 £41,250 +3.13% 11
North East +44 2 £45,000 +2.86% 9

Marketing Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (9.02%) CMS
2 14 (5.49%) WordPress
3 3 (1.18%) EPiServer
4 1 (0.39%) Drupal
4 1 (0.39%) SAS
4 1 (0.39%) SharePoint
4 1 (0.39%) Umbraco
Applications
1 18 (7.06%) Microsoft Excel
2 6 (2.35%) Adobe Creative Suite
3 4 (1.57%) InDesign
4 3 (1.18%) Chatbot
4 3 (1.18%) Microsoft PowerPoint
5 2 (0.78%) Adobe Illustrator
5 2 (0.78%) Adobe XD
5 2 (0.78%) Microsoft Office
5 2 (0.78%) Notion
5 2 (0.78%) Photoshop
6 1 (0.39%) SPSS
Business Applications
1 26 (10.20%) Shopify
2 9 (3.53%) NEC Housing
3 6 (2.35%) Dynamics CRM
4 3 (1.18%) Payment Gateway
5 2 (0.78%) Magento
6 1 (0.39%) Salesforce CRM
Cloud Services
1 65 (25.49%) Google Analytics
2 63 (24.71%) Google Ads
3 28 (10.98%) Google Tag Manager
4 18 (7.06%) Facebook Ads
5 17 (6.67%) Power Platform
6 11 (4.31%) SaaS
7 7 (2.75%) MailChimp
8 6 (2.35%) Google Data Studio
9 5 (1.96%) Canva
10 4 (1.57%) Asana
11 3 (1.18%) Stripe
12 2 (0.78%) Dynamics 365
12 2 (0.78%) Figma
12 2 (0.78%) Google Workspace
12 2 (0.78%) Microsoft 365
12 2 (0.78%) Microsoft Advertising
12 2 (0.78%) Slack
13 1 (0.39%) Adobe Analytics
13 1 (0.39%) Azure
13 1 (0.39%) Dropbox
Communications & Networking
1 15 (5.88%) SMS
Database & Business Intelligence
1 49 (19.22%) Big Data
2 17 (6.67%) Power BI
3 12 (4.71%) Tableau
4 3 (1.18%) Looker
5 1 (0.39%) Data Warehouse
General
1 255 (100.00%) Marketing
2 114 (44.71%) Social Skills
3 112 (43.92%) Analytical Skills
4 90 (35.29%) Advertising
5 56 (21.96%) Finance
6 34 (13.33%) Retail
7 23 (9.02%) Brand Awareness
8 20 (7.84%) Presentation Skills
9 14 (5.49%) Pharmaceutical
10 11 (4.31%) Electronics
11 8 (3.14%) Organisational Skills
12 7 (2.75%) Games
12 7 (2.75%) Inclusion and Diversity
13 6 (2.35%) Influencing Skills
14 5 (1.96%) Public Sector
15 4 (1.57%) Manufacturing
16 3 (1.18%) Documentation Skills
16 3 (1.18%) Dutch Language
16 3 (1.18%) French Language
16 3 (1.18%) Law
Job Titles
1 64 (25.10%) Senior
2 52 (20.39%) Senior Manager
3 49 (19.22%) Account Manager
3 49 (19.22%) Senior Account Manager
4 29 (11.37%) Marketing Manager
5 26 (10.20%) PPC Executive
6 20 (7.84%) SEO Specialist
7 17 (6.67%) PPC Specialist
8 14 (5.49%) Business Development Manager
8 14 (5.49%) Business Manager
8 14 (5.49%) Development Manager
9 11 (4.31%) Analyst
9 11 (4.31%) Marketing Executive
10 10 (3.92%) Data Analyst
10 10 (3.92%) EMEA Sales Director
10 10 (3.92%) Marketing Strategist
10 10 (3.92%) Project Manager
10 10 (3.92%) Sales Director
11 9 (3.53%) Campaign Manager
11 9 (3.53%) CRM Campaign Manager
Libraries, Frameworks & Software Standards
1 15 (5.88%) HTML
2 13 (5.10%) CSS
3 2 (0.78%) PyTorch
3 2 (0.78%) TensorFlow
3 2 (0.78%) Visualforce
4 1 (0.39%) Akka
4 1 (0.39%) Lightning Web Components
Miscellaneous
1 57 (22.35%) Social Media
2 55 (21.57%) Digital Media
3 53 (20.78%) Marketing Technology
4 15 (5.88%) Self-Motivation
5 12 (4.71%) Blog
6 11 (4.31%) Life Science
6 11 (4.31%) Pharmacovigilance
7 9 (3.53%) Analytical Mindset
7 9 (3.53%) Mainframe
8 4 (1.57%) NHS
9 2 (0.78%) Algorithms
9 2 (0.78%) FMCG
9 2 (0.78%) Graphic Design
9 2 (0.78%) Management Information System
9 2 (0.78%) Photography
10 1 (0.39%) Clustering
10 1 (0.39%) Derivative
10 1 (0.39%) PropTech
10 1 (0.39%) Robotics
10 1 (0.39%) Video Editing
Processes & Methodologies
1 164 (64.31%) Digital Marketing
2 104 (40.78%) Analytics
3 79 (30.98%) Time Management
4 78 (30.59%) Project Management
5 75 (29.41%) Pay per click
6 72 (28.24%) Strategic Thinking
7 63 (24.71%) Customer Retention
8 60 (23.53%) SEO
9 59 (23.14%) Artificial Intelligence
10 54 (21.18%) Collaborative Working
11 52 (20.39%) B2B
12 51 (20.00%) CRM
13 50 (19.61%) Analytical Thinking
14 49 (19.22%) Epics
14 49 (19.22%) Process Improvement
15 42 (16.47%) Problem-Solving
16 40 (15.69%) E-Commerce
17 31 (12.16%) Commercial Awareness
18 30 (11.76%) Data Privacy
19 27 (10.59%) Customer Engagement
Programming Languages
1 14 (5.49%) SQL
2 4 (1.57%) Python
3 3 (1.18%) JavaScript
4 1 (0.39%) Apex Code
4 1 (0.39%) R
Qualifications
1 41 (16.08%) Degree
2 10 (3.92%) DBS Check
3 7 (2.75%) Numerate Degree
4 4 (1.57%) Master's Degree
5 2 (0.78%) Computer Science Degree
5 2 (0.78%) MBA
6 1 (0.39%) Microsoft Certification
Quality Assurance & Compliance
1 11 (4.31%) Good Clinical Practice
2 9 (3.53%) GDPR
3 6 (2.35%) Accessibility
4 4 (1.57%) PERC
4 4 (1.57%) WCAG
5 3 (1.18%) Data Quality
6 2 (0.78%) PCI DSS
7 1 (0.39%) Actionable Recommendations
Systems Management
1 2 (0.78%) Systems Management Server (SMS)
2 1 (0.39%) Matomo
Vendors
1 86 (33.73%) Google
2 52 (20.39%) Microsoft
3 34 (13.33%) TikTok
4 31 (12.16%) Pinterest
5 25 (9.80%) Facebook
6 20 (7.84%) Instagram
6 20 (7.84%) Salesforce
7 13 (5.10%) Broadcom
8 11 (4.31%) Adobe
9 10 (3.92%) HubSpot
10 9 (3.53%) NEC
10 9 (3.53%) YouTube
11 7 (2.75%) Ahrefs
12 4 (1.57%) Salesforce Marketing Cloud
13 3 (1.18%) PayPal
13 3 (1.18%) SAP
14 2 (0.78%) Hootsuite
14 2 (0.78%) Oracle
14 2 (0.78%) ServiceNow
14 2 (0.78%) WooCommerce