Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 843 817 827
Rank change year-on-year -26 +10 -71
Permanent jobs citing Marketing Strategy 349 434 498
As % of all permanent IT jobs advertised in the UK 0.19% 0.23% 0.23%
As % of the Processes & Methodologies category 0.22% 0.26% 0.26%
Number of salaries quoted 265 307 406
UK median annual salary £40,000 £47,500 £42,500
Median salary % change year-on-year -15.79% +11.76% -5.56%
10th Percentile £26,000 £29,000 £22,000
90th Percentile £73,250 £92,000 £80,625
UK excluding London median annual salary £35,000 £45,000 £35,000
% change year-on-year -22.22% +28.57% -

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161952 169683 193148
As % of all permanent IT jobs advertised in the UK 89.90% 89.39% 88.81%
Number of salaries quoted 127936 140934 159138
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £79,350 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

The salary distribution of IT jobs citing Marketing Strategy over the 6 months to 23 November 2017.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -40 335 £40,000 -15.79% 29
UK excluding London +36 194 £35,000 -22.22% 14
London -66 155 £47,500 -13.64% 15
South East -5 54 £48,750 -2.50% 7
North of England +14 47 £27,750 -30.63% 4
Midlands +47 43 £32,500 -27.78% 1
West Midlands +40 31 £27,500 -10.57%
East of England +6 26 £31,500 -16.00% 2
North West -12 25 £27,500 -8.33% 2
Yorkshire +30 22 £29,500 -30.59% 2
East Midlands +30 12 £45,000 - 1
South West +10 10 £45,000 -37.93%
Scotland -8 7 £35,000 -10.83%
Wales - 7 £45,000 -

For the 6 months to 23 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Strategy.

1 349 (100.00%) Marketing
2 120 (34.38%) Analytics
3 119 (34.10%) Digital Marketing
4 106 (30.37%) Social Media
5 94 (26.93%) SEO
6 88 (25.21%) Google
7 86 (24.64%) Agile Software Development
8 77 (22.06%) Pay per click
9 73 (20.92%) Analytical Skills
10 63 (18.05%) Finance
11 62 (17.77%) Advertising
12 61 (17.48%) CRM
13 59 (16.91%) B2B
14 58 (16.62%) E-Commerce
14 58 (16.62%) User Experience
15 57 (16.33%) Retail
16 56 (16.05%) HTML
17 55 (15.76%) Project Management
18 51 (14.61%) Google Analytics
19 48 (13.75%) CSS
20 45 (12.89%) Degree
21 44 (12.61%) Microsoft Excel
21 44 (12.61%) AdWords
22 41 (11.75%) Adobe
23 40 (11.46%) Photoshop
24 37 (10.60%) JavaScript
24 37 (10.60%) Email Marketing
24 37 (10.60%) Banking
25 36 (10.32%) Lead Generation
26 35 (10.03%) User Stories

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (4.58%) SAS
2 12 (3.44%) CMS
3 9 (2.58%) WordPress
4 3 (0.86%) Apache
5 2 (0.57%) Apache Spark
5 2 (0.57%) IIS
5 2 (0.57%) Umbraco
6 1 (0.29%) Drupal
6 1 (0.29%) Elasticsearch
6 1 (0.29%) Joomla!
6 1 (0.29%) SharePoint
6 1 (0.29%) SharePoint Server
Applications
1 44 (12.61%) Microsoft Excel
2 40 (11.46%) Photoshop
3 31 (8.88%) Adobe Illustrator
4 18 (5.16%) Microsoft PowerPoint
5 17 (4.87%) Microsoft Office
6 4 (1.15%) Adobe Creative Suite
6 4 (1.15%) InDesign
7 3 (0.86%) SPSS
8 1 (0.29%) Adobe After Effects
8 1 (0.29%) Adobe Premiere
8 1 (0.29%) Final Cut Pro
Business Applications
1 16 (4.58%) Magento
2 10 (2.87%) Payment Gateway
3 9 (2.58%) Eloqua
4 6 (1.72%) Dynamics CRM
5 5 (1.43%) Adobe Campaign
6 3 (0.86%) Social Studio
6 3 (0.86%) Unica
7 2 (0.57%) WebTrends
8 1 (0.29%) Salesforce.com CRM
Cloud Services
1 51 (14.61%) Google Analytics
2 44 (12.61%) AdWords
3 18 (5.16%) SaaS
4 12 (3.44%) MailChimp
5 4 (1.15%) Adobe Creative Cloud
5 4 (1.15%) Google Tag Manager
6 3 (0.86%) Amazon AWS
6 3 (0.86%) Office 365
6 3 (0.86%) Silverpop
7 2 (0.57%) PaaS
8 1 (0.29%) Google Cloud Platform
8 1 (0.29%) Microsoft Azure
Communications & Networking
1 13 (3.72%) Internet
2 4 (1.15%) HTTP
3 3 (0.86%) Broadband
3 3 (0.86%) SAN
3 3 (0.86%) SMS
4 2 (0.57%) DOCSIS
4 2 (0.57%) DVB
4 2 (0.57%) HbbTV
4 2 (0.57%) PPP
5 1 (0.29%) Intranet
5 1 (0.29%) Skype
5 1 (0.29%) Wireless
Database & Business Intelligence
1 13 (3.72%) NoSQL
2 11 (3.15%) MongoDB
3 8 (2.29%) Big Data
4 6 (1.72%) MySQL
5 5 (1.43%) Relational Database
5 5 (1.43%) SQL Server
6 3 (0.86%) Blockchain
6 3 (0.86%) Data Mining
7 2 (0.57%) Endeca
7 2 (0.57%) MS Access
8 1 (0.29%) Hadoop
8 1 (0.29%) RDBMS
8 1 (0.29%) Redis
8 1 (0.29%) Text Mining
Development Applications
1 26 (7.45%) Balsamiq Mockups
2 5 (1.43%) Git (software)
3 4 (1.15%) Jasmine
3 4 (1.15%) Jenkins
3 4 (1.15%) Mocha
4 2 (0.57%) CocoaPods
4 2 (0.57%) Gerrit
5 1 (0.29%) GitLab
5 1 (0.29%) Grunt
5 1 (0.29%) gulp
5 1 (0.29%) JIRA
5 1 (0.29%) Maven
5 1 (0.29%) SQL Server Management Studio (SSMS)
5 1 (0.29%) Travis CI
5 1 (0.29%) Vagrant
5 1 (0.29%) webpack
General
1 349 (100.00%) Marketing
2 63 (18.05%) Finance
3 62 (17.77%) Advertising
4 57 (16.33%) Retail
5 37 (10.60%) Banking
6 26 (7.45%) Corporate Banking
6 26 (7.45%) Private Banking
7 17 (4.87%) Brand Awareness
8 16 (4.58%) Telecoms
9 12 (3.44%) Automotive
10 11 (3.15%) Electronics
11 5 (1.43%) Publishing
12 4 (1.15%) Arabic Language
12 4 (1.15%) French Language
12 4 (1.15%) Japanese Language
12 4 (1.15%) Mandarin Language
12 4 (1.15%) Spanish Language
13 3 (0.86%) Legal
13 3 (0.86%) Manufacturing
14 2 (0.57%) Law
Job Titles
1 82 (23.50%) Marketing Manager
2 45 (12.89%) Analyst
3 39 (11.17%) Developer
4 35 (10.03%) Digital Marketing Manager
5 24 (6.88%) Marketing Executive
6 20 (5.73%) Digital Executive
7 16 (4.58%) Project Manager
8 15 (4.30%) PPC Manager
8 15 (4.30%) SEO Manager
9 14 (4.01%) Angular Developer
9 14 (4.01%) Digital Marketing Executive
9 14 (4.01%) E-Commerce Manager
10 11 (3.15%) Campaign Manager
10 11 (3.15%) Finance Manager
10 11 (3.15%) User Experience Manager
11 10 (2.87%) Designer
11 10 (2.87%) Digital Designer
11 10 (2.87%) Digital Project Manager
11 10 (2.87%) Front End Developer (Client-Side Developer)
11 10 (2.87%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 56 (16.05%) HTML
2 48 (13.75%) CSS
3 24 (6.88%) AngularJS
3 24 (6.88%) HTML5
4 10 (2.87%) CSS3
5 8 (2.29%) jQuery
5 8 (2.29%) JSON
6 7 (2.01%) Node.js
7 6 (1.72%) Ajax
7 6 (1.72%) React
8 4 (1.15%) .NET
8 4 (1.15%) Express
8 4 (1.15%) REST
8 4 (1.15%) RESTful
8 4 (1.15%) Twitter Bootstrap
9 3 (0.86%) Angular 2
10 2 (0.57%) ASP.NET
10 2 (0.57%) ASP.NET Web API
10 2 (0.57%) Regular Expression
10 2 (0.57%) XML
Miscellaneous
1 106 (30.37%) Social Media
2 73 (20.92%) Analytical Skills
3 58 (16.62%) User Experience
4 26 (7.45%) Online Banking
5 24 (6.88%) Blog
6 14 (4.01%) Tandem
7 13 (3.72%) Mobile App
8 9 (2.58%) Analytical Mindset
8 9 (2.58%) FMCG
9 8 (2.29%) Marketing Technology
10 7 (2.01%) Algorithms
10 7 (2.01%) Fintech
11 6 (1.72%) Digital Media
12 5 (1.43%) Greenfield Project
13 4 (1.15%) Foreign Exchange (FX)
13 4 (1.15%) Graphic Design
13 4 (1.15%) Management Information System
14 3 (0.86%) Computer Science
14 3 (0.86%) Enterprise Software
15 2 (0.57%) iPhone
Operating Systems
1 8 (2.29%) Windows
2 7 (2.01%) Android
3 6 (1.72%) Apple iOS
4 4 (1.15%) Linux
5 3 (0.86%) Windows 10
5 3 (0.86%) Windows Server
6 1 (0.29%) Unix
Processes & Methodologies
1 120 (34.38%) Analytics
2 119 (34.10%) Digital Marketing
3 94 (26.93%) SEO
4 86 (24.64%) Agile Software Development
5 77 (22.06%) Pay per click
6 61 (17.48%) CRM
7 59 (16.91%) B2B
8 58 (16.62%) E-Commerce
9 55 (15.76%) Project Management
10 37 (10.60%) Email Marketing
11 36 (10.32%) Lead Generation
12 35 (10.03%) User Stories
13 33 (9.46%) Wireframes
14 28 (8.02%) Collaborative Working
14 28 (8.02%) Online Marketing
15 26 (7.45%) High-Fidelity Prototypes
15 26 (7.45%) Investment Management
16 25 (7.16%) Innovative Thinking
17 24 (6.88%) Web Analytics
18 23 (6.59%) Content Marketing
Programming Languages
1 37 (10.60%) JavaScript
2 33 (9.46%) SQL
3 11 (3.15%) Java
4 10 (2.87%) ECMAScript
4 10 (2.87%) R
5 9 (2.58%) C#
6 8 (2.29%) PHP
7 6 (1.72%) C
8 5 (1.43%) ES6
9 4 (1.15%) Python
9 4 (1.15%) Scala
10 3 (0.86%) XAML
11 2 (0.57%) Apple Swift
11 2 (0.57%) C++
11 2 (0.57%) Objective-C
11 2 (0.57%) VBA
11 2 (0.57%) XPath
12 1 (0.29%) Bash Shell
12 1 (0.29%) Ruby
12 1 (0.29%) TypeScript
Qualifications
1 45 (12.89%) Degree
2 4 (1.15%) ISEB
3 3 (0.86%) CIMA
3 3 (0.86%) Numerate Degree
Quality Assurance & Compliance
1 5 (1.43%) QA
2 3 (0.86%) GMP
3 1 (0.29%) GDPR
System Software
1 2 (0.57%) Docker
2 1 (0.29%) Virtual Machines
Systems Management
1 1 (0.29%) Ansible
1 1 (0.29%) Kubernetes
1 1 (0.29%) Opscode Chef
1 1 (0.29%) Puppet
Vendors
1 88 (25.21%) Google
2 41 (11.75%) Adobe
3 32 (9.17%) Twitter
4 20 (5.73%) Salesforce.com
5 17 (4.87%) Facebook
5 17 (4.87%) Microsoft
6 13 (3.72%) Marketo
7 10 (2.87%) Rackspace
8 6 (1.72%) Pardot
8 6 (1.72%) SAP
9 5 (1.43%) Apple
9 5 (1.43%) DoubleClick
9 5 (1.43%) HubSpot
10 4 (1.15%) Capita
10 4 (1.15%) comScore
10 4 (1.15%) Hitwise
10 4 (1.15%) Omniture
11 3 (0.86%) CA
11 3 (0.86%) Hootsuite
11 3 (0.86%) Salesforce Marketing Cloud