Period
to 14 July 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 14 July 2020 with a comparison to the same period in the previous 2 years.

Marketing Strategy
UK
6 months to
14 Jul 2020
Same period 2019 Same period 2018
Rank 700 867 791
Rank change year-on-year +167 -76 +44
Permanent jobs citing Marketing Strategy 109 256 430
As % of all permanent jobs advertised in the UK 0.14% 0.18% 0.24%
As % of the Processes & Methodologies category 0.16% 0.19% 0.26%
Number of salaries quoted 91 212 324
Median annual salary £55,000 £44,500 £50,000
Median salary % change year-on-year +23.60% -11.00% +11.11%
10th Percentile £31,250 £30,000 £25,000
90th Percentile £85,000 £94,250 £85,000
UK excluding London median annual salary £47,500 £42,500 £40,000
% change year-on-year +11.76% +6.25% +6.67%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 69,599 134,597 164,280
As % of all permanent IT jobs advertised in the UK 92.19% 92.20% 92.12%
Number of salaries quoted 55,532 105,909 131,480
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +3.09%
10th Percentile £32,000 £30,000 £29,000
90th Percentile £90,000 £86,250 £82,500
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 14 July 2020.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 14 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +135 104 £55,000 +22.22% 5
London +99 57 £55,000 +10.00% 1
UK excluding London +178 49 £47,500 +11.76% 5
North of England +141 17 £70,000 +61.85% 1
North West +95 15 £70,000 +66.67%
South East +137 13 £56,250 -25.00% 2
South West +103 11 £40,000 +6.67%
Midlands +96 4 £33,750 -23.30%
West Midlands +91 3 £40,000 -20.00%
Yorkshire +103 2 £68,750 +37.50% 1
East of England +86 2 £55,000 +22.22% 1
Wales +27 2 £33,750 -20.59% 1
East Midlands +61 1 £25,000 -16.67%
Work from Home +44 1 £55,000 +37.50% 2

For the 6 months to 14 July 2020, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Strategy.

1 109 (100.00%) Marketing
2 29 (26.61%) B2B
2 29 (26.61%) Analytical Skills
3 27 (24.77%) Product Marketing
4 25 (22.94%) Digital Marketing
4 25 (22.94%) Social Media
5 24 (22.02%) Degree
6 20 (18.35%) QA
6 20 (18.35%) Blog
7 19 (17.43%) SEO
7 19 (17.43%) CRM
7 19 (17.43%) Product Management
7 19 (17.43%) Analytics
8 17 (15.60%) Content Marketing
9 15 (13.76%) Decision-Making
9 15 (13.76%) Finance
9 15 (13.76%) Agile Software Development
10 13 (11.93%) Business Development
10 13 (11.93%) Use Case
10 13 (11.93%) Python
10 13 (11.93%) Content Writing
11 11 (10.09%) SQL
11 11 (10.09%) Customer Engagement
11 11 (10.09%) Content Marketing Strategy
12 10 (9.17%) B2B Marketing
12 10 (9.17%) B2B Sales
12 10 (9.17%) Google
13 9 (8.26%) Lead Generation
14 8 (7.34%) Problem-Solving
14 8 (7.34%) Actionable Insight

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.67%) WordPress
2 3 (2.75%) CMS
3 2 (1.83%) Apache
3 2 (1.83%) nginx
4 1 (0.92%) SAS
4 1 (0.92%) SharePoint
Applications
1 4 (3.67%) Microsoft Excel
1 4 (3.67%) Microsoft Office
1 4 (3.67%) Photoshop
2 2 (1.83%) EViews
2 2 (1.83%) Microsoft PowerPoint
2 2 (1.83%) Stata
3 1 (0.92%) Adobe Illustrator
3 1 (0.92%) CINEMA 4D
Business Applications
1 3 (2.75%) Magento
Cloud Services
1 7 (6.42%) SaaS
2 6 (5.50%) Google Analytics
3 4 (3.67%) Power Platform
4 3 (2.75%) AdWords
4 3 (2.75%) AWS
4 3 (2.75%) Azure
5 2 (1.83%) Adobe Analytics
5 2 (1.83%) AWS Lambda
5 2 (1.83%) AWS Step Functions
5 2 (1.83%) npm
5 2 (1.83%) Serverless
6 1 (0.92%) Asana
6 1 (0.92%) Canva
6 1 (0.92%) Dynamics 365
6 1 (0.92%) Google Sheets
6 1 (0.92%) Office 365
6 1 (0.92%) PowerApps
6 1 (0.92%) Salesforce Sales Cloud
Communications & Networking
1 4 (3.67%) WebEx
2 3 (2.75%) SMS
Database & Business Intelligence
1 4 (3.67%) Power BI
2 2 (1.83%) Amazon Athena
2 2 (1.83%) Amazon Redshift
2 2 (1.83%) Big Data
2 2 (1.83%) Data Lake
2 2 (1.83%) NoSQL
3 1 (0.92%) Data Mining
3 1 (0.92%) SAS Enterprise Miner
3 1 (0.92%) SQL Server
Development Applications
1 2 (1.83%) Git (software)
1 2 (1.83%) NetBeans
1 2 (1.83%) Selenium
1 2 (1.83%) Visual Studio
General
1 109 (100.00%) Marketing
2 15 (13.76%) Finance
3 7 (6.42%) Advertising
4 5 (4.59%) Brand Awareness
5 4 (3.67%) Games
5 4 (3.67%) German Language
5 4 (3.67%) Retail
6 2 (1.83%) Publishing
7 1 (0.92%) Banking
7 1 (0.92%) Public Sector
7 1 (0.92%) Telecoms
Job Titles
1 25 (22.94%) Marketing Manager
2 12 (11.01%) Product Manager
2 12 (11.01%) Product Owner
3 11 (10.09%) Content Manager
3 11 (10.09%) Technical Manager
3 11 (10.09%) Technical Marketing Manager
4 10 (9.17%) Account Manager
4 10 (9.17%) IT Manager
5 9 (8.26%) Developer
6 8 (7.34%) Senior Product Owner
7 6 (5.50%) Copywriter
7 6 (5.50%) Marketing Copywriter
7 6 (5.50%) Marketing Executive
7 6 (5.50%) Service Manager
7 6 (5.50%) Technical Copywriter
7 6 (5.50%) Technical Developer
7 6 (5.50%) Technical Editor
7 6 (5.50%) Web Content Developer
7 6 (5.50%) Web Content Manager
7 6 (5.50%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (5.50%) HTML
2 2 (1.83%) CSS
2 2 (1.83%) HTML5
2 2 (1.83%) jQuery
2 2 (1.83%) LAMP
2 2 (1.83%) Node.js
2 2 (1.83%) PySpark
2 2 (1.83%) Sass
3 1 (0.92%) Unreal Engine
Miscellaneous
1 29 (26.61%) Analytical Skills
2 25 (22.94%) Social Media
3 20 (18.35%) Blog
4 4 (3.67%) Enterprise Software
5 3 (2.75%) Driving Licence
5 3 (2.75%) Self-Motivation
5 3 (2.75%) User Experience
6 2 (1.83%) Animation
6 2 (1.83%) Marketing Technology
6 2 (1.83%) Mobile App
6 2 (1.83%) Online Games
6 2 (1.83%) Photography
6 2 (1.83%) Smartphone
7 1 (0.92%) Foreign Exchange (FX)
7 1 (0.92%) Greenfield Project
7 1 (0.92%) Hybrid Cloud
7 1 (0.92%) NHS
7 1 (0.92%) Oculus Rift
7 1 (0.92%) Reinsurance
7 1 (0.92%) Social Network
Operating Systems
1 2 (1.83%) CentOS
1 2 (1.83%) Linux
1 2 (1.83%) Ubuntu
2 1 (0.92%) Windows
Processes & Methodologies
1 29 (26.61%) B2B
2 27 (24.77%) Product Marketing
3 25 (22.94%) Digital Marketing
4 19 (17.43%) Analytics
4 19 (17.43%) CRM
4 19 (17.43%) Product Management
4 19 (17.43%) SEO
5 17 (15.60%) Content Marketing
6 15 (13.76%) Agile Software Development
6 15 (13.76%) Decision-Making
7 13 (11.93%) Business Development
7 13 (11.93%) Content Writing
7 13 (11.93%) Use Case
8 11 (10.09%) Content Marketing Strategy
8 11 (10.09%) Customer Engagement
9 10 (9.17%) B2B Marketing
9 10 (9.17%) B2B Sales
10 9 (8.26%) Lead Generation
11 8 (7.34%) Actionable Insight
11 8 (7.34%) Email Marketing
Programming Languages
1 13 (11.93%) Python
2 11 (10.09%) SQL
3 8 (7.34%) JavaScript
4 5 (4.59%) R
5 4 (3.67%) C#
5 4 (3.67%) PHP
6 2 (1.83%) Java
7 1 (0.92%) C++
Qualifications
1 24 (22.02%) Degree
2 2 (1.83%) Master's Degree
2 2 (1.83%) Numerate Degree
3 1 (0.92%) Computer Science Degree
3 1 (0.92%) CSPO
3 1 (0.92%) MBA
Quality Assurance & Compliance
1 20 (18.35%) QA
2 1 (0.92%) Actionable Recommendations
2 1 (0.92%) GDPR
2 1 (0.92%) SLA
Systems Management
1 2 (1.83%) cPanel
1 2 (1.83%) Plesk
Vendors
1 10 (9.17%) Google
2 7 (6.42%) Salesforce.com
3 4 (3.67%) Adobe
3 4 (3.67%) Dell
3 4 (3.67%) EMC
3 4 (3.67%) HP
3 4 (3.67%) IBM
3 4 (3.67%) Microsoft
3 4 (3.67%) Pardot
4 3 (2.75%) Alteryx
4 3 (2.75%) Salesforce Marketing Cloud
5 2 (1.83%) HubSpot
5 2 (1.83%) Tableau
6 1 (0.92%) BT
6 1 (0.92%) Facebook
6 1 (0.92%) Hootsuite
6 1 (0.92%) Omniture
6 1 (0.92%) Samsung
6 1 (0.92%) SAP
6 1 (0.92%) Twitter