Period
to 26 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 26 October 2020 with a comparison to the same period in the previous 2 years.

Marketing Strategy
UK
6 months to
26 Oct 2020
Same period 2019 Same period 2018
Rank 633 831 849
Rank change year-on-year +198 +18 +36
Permanent jobs citing Marketing Strategy 75 243 337
As % of all permanent jobs advertised in the UK 0.15% 0.18% 0.20%
As % of the Processes & Methodologies category 0.16% 0.19% 0.22%
Number of salaries quoted 71 188 277
Median annual salary £55,000 £42,500 £50,000
Median salary % change year-on-year +29.41% -15.00% +11.11%
10th Percentile £35,500 £26,532 £23,500
90th Percentile £91,250 £85,375 £85,000
UK excluding London median annual salary £51,250 £41,250 £42,500
% change year-on-year +24.24% -2.94% +21.43%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,559 125,404 151,460
As % of all permanent IT jobs advertised in the UK 92.42% 92.21% 91.93%
Number of salaries quoted 37,525 98,829 120,469
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,750 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,118 £45,000 £45,000
% change year-on-year +9.15% - +5.88%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 26 October 2020.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 26 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +233 70 £55,000 +29.41% 11
UK excluding London +254 36 £51,250 +24.24% 5
London +155 36 £61,250 +36.11% 6
North of England +187 16 £70,000 +64.71% 1
North West +132 15 £70,000 +75.00% 1
South East +200 10 £50,000 -9.09% 2
South West +121 5 £40,000 -
Work from Home +25 4 £73,750 +84.38%
Midlands +112 2 £45,000 - 1
East of England +138 1 £50,000 +83.90% 1
Yorkshire +123 1 £90,000 +111.76%
Scotland +90 1 £55,000 +100.00%
West Midlands +87 1 £45,000 -
East Midlands +87 1 - - 1
Wales +47 1 £47,500 +11.76%

For the 6 months to 26 October 2020, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Strategy.

1 75 (100.00%) Marketing
2 33 (44.00%) Digital Marketing
3 30 (40.00%) Social Media
4 19 (25.33%) SaaS
5 18 (24.00%) SEO
6 17 (22.67%) Analytical Skills
7 16 (21.33%) Product Management
8 15 (20.00%) Product Marketing
8 15 (20.00%) Analytics
9 13 (17.33%) Blog
9 13 (17.33%) Agile Software Development
10 12 (16.00%) Degree
11 11 (14.67%) Google
12 10 (13.33%) Advertising
12 10 (13.33%) Google Analytics
12 10 (13.33%) Business Case
13 9 (12.00%) Content Marketing
13 9 (12.00%) Brand Awareness
13 9 (12.00%) Pay per click
13 9 (12.00%) CRM
13 9 (12.00%) B2B
14 8 (10.67%) Finance
14 8 (10.67%) Decision-Making
15 7 (9.33%) Problem-Solving
15 7 (9.33%) B2B Marketing
15 7 (9.33%) Lead Generation
15 7 (9.33%) Thought Leadership
15 7 (9.33%) Prototyping
15 7 (9.33%) Kafka
15 7 (9.33%) Machine Learning

Marketing Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (9.33%) Apache Spark
2 5 (6.67%) CMS
3 1 (1.33%) Adobe Experience Manager
3 1 (1.33%) WordPress
Applications
1 3 (4.00%) Microsoft Office
2 2 (2.67%) EViews
2 2 (2.67%) Microsoft Excel
2 2 (2.67%) Stata
3 1 (1.33%) Chatbot
Business Applications
1 3 (4.00%) Magento
2 1 (1.33%) Adobe Campaign
Cloud Services
1 19 (25.33%) SaaS
2 10 (13.33%) Google Analytics
3 5 (6.67%) AdWords
4 2 (2.67%) Asana
4 2 (2.67%) Slack
5 1 (1.33%) Adobe Analytics
5 1 (1.33%) AWS
5 1 (1.33%) Azure
5 1 (1.33%) Google Sheets
5 1 (1.33%) Power Platform
5 1 (1.33%) Salesforce Sales Cloud
5 1 (1.33%) Veeva
Communications & Networking
1 1 (1.33%) SMS
Database & Business Intelligence
1 4 (5.33%) SQL Server
2 1 (1.33%) Data Mining
2 1 (1.33%) Power BI
2 1 (1.33%) SQL Server Reporting Services
General
1 75 (100.00%) Marketing
2 10 (13.33%) Advertising
3 9 (12.00%) Brand Awareness
4 8 (10.67%) Finance
5 5 (6.67%) Legal
6 4 (5.33%) Games
6 4 (5.33%) Retail
7 3 (4.00%) Publishing
8 2 (2.67%) Multimedia
8 2 (2.67%) Police
9 1 (1.33%) Back Office
9 1 (1.33%) German Language
9 1 (1.33%) iGaming
9 1 (1.33%) Law
9 1 (1.33%) Pharmaceutical
9 1 (1.33%) Public Sector
9 1 (1.33%) Spanish Language
Job Titles
1 21 (28.00%) Marketing Manager
2 12 (16.00%) Product Manager
3 11 (14.67%) Digital Marketing Manager
4 7 (9.33%) Data Engineer
4 7 (9.33%) Product Owner
4 7 (9.33%) Senior Product Owner
5 6 (8.00%) Senior Data Engineer
6 5 (6.67%) Head of Marketing
7 4 (5.33%) CRM Manager
7 4 (5.33%) Developer
7 4 (5.33%) Sales Manager
7 4 (5.33%) Senior Manager
8 3 (4.00%) Consultant
8 3 (4.00%) Social Media Manager
9 2 (2.67%) Business Development Manager
9 2 (2.67%) Content Manager
9 2 (2.67%) Digital Marketing Executive
9 2 (2.67%) Technical Developer
9 2 (2.67%) Technical Editor
9 2 (2.67%) Web Content Developer
Libraries, Frameworks & Software Standards
1 7 (9.33%) Kafka
2 4 (5.33%) HTML
3 2 (2.67%) .NET
3 2 (2.67%) ASP.NET
3 2 (2.67%) ASP.NET MVC
3 2 (2.67%) CSS
Miscellaneous
1 30 (40.00%) Social Media
2 17 (22.67%) Analytical Skills
3 13 (17.33%) Blog
4 3 (4.00%) Client/Server
5 2 (2.67%) Graphic Design
5 2 (2.67%) Marketing Technology
5 2 (2.67%) NHS
5 2 (2.67%) Online Gambling
5 2 (2.67%) Photography
5 2 (2.67%) User Experience
5 2 (2.67%) Video Conferencing
5 2 (2.67%) Video Editing
6 1 (1.33%) Digital Media
6 1 (1.33%) FMCG
6 1 (1.33%) Hybrid Cloud
6 1 (1.33%) LIMS
6 1 (1.33%) Mobile App
6 1 (1.33%) Podcast
6 1 (1.33%) Self-Motivation
Operating Systems
1 1 (1.33%) Android
1 1 (1.33%) Apple iOS
Processes & Methodologies
1 33 (44.00%) Digital Marketing
2 18 (24.00%) SEO
3 16 (21.33%) Product Management
4 15 (20.00%) Analytics
4 15 (20.00%) Product Marketing
5 13 (17.33%) Agile Software Development
6 10 (13.33%) Business Case
7 9 (12.00%) B2B
7 9 (12.00%) Content Marketing
7 9 (12.00%) CRM
7 9 (12.00%) Pay per click
8 8 (10.67%) Decision-Making
9 7 (9.33%) B2B Marketing
9 7 (9.33%) Lead Generation
9 7 (9.33%) Machine Learning
9 7 (9.33%) Problem-Solving
9 7 (9.33%) Prototyping
9 7 (9.33%) Stakeholder Management
9 7 (9.33%) Thought Leadership
9 7 (9.33%) Use Case
Programming Languages
1 7 (9.33%) Scala
2 4 (5.33%) JavaScript
2 4 (5.33%) Python
3 3 (4.00%) R
3 3 (4.00%) SQL
4 2 (2.67%) C#
5 1 (1.33%) C
Qualifications
1 12 (16.00%) Degree
2 2 (2.67%) Master's Degree
2 2 (2.67%) Numerate Degree
3 1 (1.33%) Computer Science Degree
Quality Assurance & Compliance
1 7 (9.33%) QA
2 1 (1.33%) Actionable Recommendations
2 1 (1.33%) GDPR
2 1 (1.33%) SLA
System Software
1 3 (4.00%) Docker
Vendors
1 11 (14.67%) Google
2 6 (8.00%) Facebook
3 5 (6.67%) Microsoft
4 4 (5.33%) HubSpot
4 4 (5.33%) Instagram
4 4 (5.33%) Twitter
5 3 (4.00%) Salesforce.com
5 3 (4.00%) YouTube
6 2 (2.67%) Netskope
6 2 (2.67%) Okta
7 1 (1.33%) Adobe
7 1 (1.33%) BT
7 1 (1.33%) Oracle
7 1 (1.33%) Pardot
7 1 (1.33%) Salesforce Marketing Cloud