Marketing Strategy Jobs

Marketing Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 14 November 2024, comparing them to the same period in the previous two years.

6 months to
14 Nov 2024
Same period 2023 Same period 2022
Rank 619 647 792
Rank change year-on-year +28 +145 -51
Permanent jobs citing Marketing Strategy 158 106 337
As % of all permanent jobs advertised in the UK 0.21% 0.19% 0.25%
As % of the Processes & Methodologies category 0.25% 0.20% 0.26%
Number of salaries quoted 56 81 128
10th Percentile £28,750 £31,250 £32,500
25th Percentile £37,500 £41,250 £38,750
Median annual salary (50th Percentile) £52,500 £55,000 £60,000
Median % change year-on-year -4.55% -8.33% +14.29%
75th Percentile £85,000 £70,000 £74,063
90th Percentile £109,375 £105,000 £100,750
UK excluding London median annual salary £42,500 £48,500 £42,500
% change year-on-year -12.37% +14.12% -15.00%

All Process and Methodology Skills
UK

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 64,442 53,124 127,230
As % of all permanent jobs advertised in the UK 84.61% 94.17% 95.96%
Number of salaries quoted 30,475 38,110 75,093
10th Percentile £35,000 £32,500 £33,950
25th Percentile £45,000 £43,750 £45,000
Median annual salary (50th Percentile) £60,000 £60,000 £60,000
Median % change year-on-year - - +4.35%
75th Percentile £78,750 £80,000 £81,250
90th Percentile £97,500 £98,750 £99,446
UK excluding London median annual salary £54,793 £52,500 £52,500
% change year-on-year +4.37% - +5.00%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 14 November 2024.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 14 November 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -22 133 £55,000 - 117
UK excluding London -19 85 £42,500 -12.37% 71
Work from Home +42 69 £42,500 -19.05% 79
London +7 51 £90,000 +53.85% 56
South East -5 28 £51,250 -39.71% 16
Midlands -20 17 £42,500 +39.34% 15
North of England -7 16 £40,000 -27.27% 21
North West -34 11 £40,000 -27.27% 12
South West +12 10 £43,250 -13.50% 7
East of England -55 10 £50,000 +14.29% 9
East Midlands - 9 £42,500 - 5
West Midlands -31 8 £62,500 +104.92% 10
Northern Ireland - 3 - - 3
North East - 3 - - 2
Yorkshire +27 2 £58,000 +10.48% 8
Wales - 1 £42,500 -

Marketing Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (7.59%) WordPress
2 8 (5.06%) CMS
3 1 (0.63%) Umbraco
Applications
1 11 (6.96%) Microsoft Excel
2 7 (4.43%) InDesign
3 5 (3.16%) Photoshop
4 4 (2.53%) Adobe Creative Suite
5 3 (1.90%) Acrobat
5 3 (1.90%) Adobe Illustrator
5 3 (1.90%) Microsoft PowerPoint
6 2 (1.27%) Microsoft Office
7 1 (0.63%) Adobe After Effects
7 1 (0.63%) Adobe Premiere
7 1 (0.63%) Adobe XD
Business Applications
1 8 (5.06%) Shopify
2 3 (1.90%) NEC Housing
3 1 (0.63%) Adobe Campaign
Cloud Services
1 36 (22.78%) Google Analytics
2 28 (17.72%) Google Ads
3 21 (13.29%) Google Tag Manager
4 10 (6.33%) Power Platform
4 10 (6.33%) SaaS
5 4 (2.53%) Asana
5 4 (2.53%) dbt
5 4 (2.53%) Facebook Ads
5 4 (2.53%) GCP
5 4 (2.53%) MailChimp
6 3 (1.90%) Social Studio
7 2 (1.27%) Figma
7 2 (1.27%) Google Data Studio
7 2 (1.27%) Microsoft Advertising
7 2 (1.27%) Zapier
Communications & Networking
1 6 (3.80%) SMS
2 2 (1.27%) Broadband
Database & Business Intelligence
1 10 (6.33%) Power BI
1 10 (6.33%) Tableau
2 6 (3.80%) Data Mining
3 4 (2.53%) BigQuery
4 2 (1.27%) Data Warehouse
Development Applications
1 3 (1.90%) Git
General
1 158 (100.00%) Marketing
2 55 (34.81%) Social Skills
3 37 (23.42%) Analytical Skills
4 33 (20.89%) Finance
5 22 (13.92%) Retail
6 17 (10.76%) Presentation Skills
7 15 (9.49%) Advertising
7 15 (9.49%) Brand Awareness
8 11 (6.96%) Pharmaceutical
9 3 (1.90%) Inclusion and Diversity
9 3 (1.90%) Organisational Skills
10 2 (1.27%) Electronics
10 2 (1.27%) Influencing Skills
10 2 (1.27%) Legal
11 1 (0.63%) Dutch Language
11 1 (0.63%) German Language
11 1 (0.63%) Manufacturing
11 1 (0.63%) Public Sector
11 1 (0.63%) Social Housing
11 1 (0.63%) Telecoms
Job Titles
1 19 (12.03%) PPC Executive
2 17 (10.76%) EMEA Sales Director
2 17 (10.76%) Marketing Manager
2 17 (10.76%) Sales Director
3 14 (8.86%) Analyst
4 13 (8.23%) Business Development Manager
4 13 (8.23%) Business Manager
4 13 (8.23%) Development Manager
5 12 (7.59%) Senior
6 11 (6.96%) Marketing Analyst
7 9 (5.70%) CRM Manager
8 8 (5.06%) Consultant
8 8 (5.06%) Digital Marketing Manager
9 7 (4.43%) Analytics Consultant
9 7 (4.43%) Digital Analytics Consultant
9 7 (4.43%) Junior
9 7 (4.43%) Product Manager
10 6 (3.80%) Campaign Manager
10 6 (3.80%) CRM Campaign Manager
10 6 (3.80%) Managing Consultant
Libraries, Frameworks & Software Standards
1 22 (13.92%) HTML
2 16 (10.13%) CSS
3 3 (1.90%) AngularJS
3 3 (1.90%) React
3 3 (1.90%) Tailwind CSS
3 3 (1.90%) Vue
4 2 (1.27%) PyTorch
4 2 (1.27%) TensorFlow
5 1 (0.63%) Visualforce
Miscellaneous
1 23 (14.56%) Social Media
2 19 (12.03%) Self-Motivation
3 17 (10.76%) Mainframe
4 11 (6.96%) Life Science
4 11 (6.96%) Pharmacovigilance
5 4 (2.53%) Graphic Design
5 4 (2.53%) NHS
6 3 (1.90%) Digital Media
7 2 (1.27%) Analytical Mindset
7 2 (1.27%) Social Network
8 1 (0.63%) Bitcoin
8 1 (0.63%) Blockchain
8 1 (0.63%) Blog
8 1 (0.63%) Driving Licence
8 1 (0.63%) FMCG
8 1 (0.63%) Marketing Technology
8 1 (0.63%) Photography
8 1 (0.63%) W3C
Processes & Methodologies
1 87 (55.06%) Digital Marketing
2 63 (39.87%) Analytics
3 41 (25.95%) CRM
4 37 (23.42%) Pay per click
5 36 (22.78%) Problem-Solving
6 35 (22.15%) SEO
7 30 (18.99%) Project Management
8 29 (18.35%) B2B
9 23 (14.56%) Business Development
10 22 (13.92%) E-Commerce
11 21 (13.29%) Market Research
11 21 (13.29%) Paid Search
12 19 (12.03%) Business Enablement
12 19 (12.03%) Time Management
13 18 (11.39%) Decision-Making
13 18 (11.39%) Matrix Organization
14 17 (10.76%) Business Forecasting
14 17 (10.76%) Commercial Awareness
14 17 (10.76%) Lead Generation
14 17 (10.76%) Technology Enablement
Programming Languages
1 20 (12.66%) SQL
2 8 (5.06%) Python
3 7 (4.43%) JavaScript
4 6 (3.80%) R
5 1 (0.63%) C#
5 1 (0.63%) PHP
Qualifications
1 38 (24.05%) Degree
2 8 (5.06%) Master's Degree
2 8 (5.06%) MBA
3 7 (4.43%) SC Cleared
3 7 (4.43%) Security Cleared
4 6 (3.80%) DBS Check
5 4 (2.53%) Numerate Degree
6 2 (1.27%) APMP
Quality Assurance & Compliance
1 11 (6.96%) Good Clinical Practice
2 9 (5.70%) GDPR
3 6 (3.80%) Accessibility
4 4 (2.53%) WCAG
5 2 (1.27%) Data Quality
6 1 (0.63%) QA
Systems Management
1 3 (1.90%) Matomo
2 1 (0.63%) Systems Management Server (SMS)
Vendors
1 49 (31.01%) Google
2 25 (15.82%) Microsoft
3 18 (11.39%) YouTube
4 17 (10.76%) Broadcom
5 10 (6.33%) Adobe
6 9 (5.70%) Salesforce
7 8 (5.06%) CA
8 7 (4.43%) Pinterest
8 7 (4.43%) TikTok
9 4 (2.53%) Facebook
10 3 (1.90%) HubSpot
10 3 (1.90%) NEC
10 3 (1.90%) Salesforce Marketing Cloud
10 3 (1.90%) WooCommerce
11 2 (1.27%) Cadence
11 2 (1.27%) Screaming Frog
12 1 (0.63%) Marketo
12 1 (0.63%) New Relic
12 1 (0.63%) Pardot
12 1 (0.63%) TippingPoint