Marketing Strategy Jobs

Marketing Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 1 April 2025, comparing them to the same period in the previous two years.

6 months to
1 Apr 2025
Same period 2024 Same period 2023
Rank 430 643 819
Rank change year-on-year +213 +176 +70
Permanent jobs citing Marketing Strategy 257 224 177
As % of all permanent jobs advertised in the UK 0.51% 0.24% 0.16%
As % of the Processes & Methodologies category 0.54% 0.28% 0.17%
Number of salaries quoted 67 169 81
10th Percentile £35,750 £28,450 £32,500
25th Percentile £38,750 £32,500 £38,750
Median annual salary (50th Percentile) £47,500 £50,000 £50,000
Median % change year-on-year -5.00% - -9.09%
75th Percentile £62,500 £62,500 £71,250
90th Percentile £77,000 £79,500 £110,000
UK excluding London median annual salary £42,500 £42,500 £42,500
% change year-on-year - - -1.16%

All Process and Methodology Skills
UK

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,236 80,210 105,970
As % of all permanent jobs advertised in the UK 93.56% 86.88% 95.67%
Number of salaries quoted 25,832 57,895 61,933
10th Percentile £31,250 £29,250 £34,045
25th Percentile £44,000 £40,000 £45,000
Median annual salary (50th Percentile) £58,000 £55,000 £61,500
Median % change year-on-year +5.45% -10.57% +2.50%
75th Percentile £77,500 £73,410 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,600 £50,000 £54,500
% change year-on-year +5.20% -8.26% +3.81%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 1 April 2025.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 1 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +160 220 £47,500 -5.00% 620
Work from Home +205 134 £42,500 -15.00% 279
UK excluding London +191 129 £42,500 - 224
London +120 97 £70,000 +12.00% 444
South East +95 59 £60,000 +23.08% 60
Midlands +57 25 £42,500 +21.43% 44
East of England +61 18 £47,500 +41.79% 27
North of England +88 13 £40,000 -11.11% 56
West Midlands +36 13 £41,250 +32.00% 29
East Midlands +54 12 £42,500 -5.56% 15
North West +44 9 £40,000 -11.11% 36
Northern Ireland - 9 - - 4
South West +98 5 £45,000 -10.00% 15
Yorkshire +59 2 £41,250 +3.13% 12
North East +39 2 £45,000 +2.86% 8

Marketing Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (9.34%) CMS
2 14 (5.45%) WordPress
3 3 (1.17%) EPiServer
4 1 (0.39%) Drupal
4 1 (0.39%) SAS
4 1 (0.39%) SharePoint
4 1 (0.39%) Umbraco
Applications
1 17 (6.61%) Microsoft Excel
2 6 (2.33%) Adobe Creative Suite
3 4 (1.56%) InDesign
4 3 (1.17%) Chatbot
5 2 (0.78%) Adobe Illustrator
5 2 (0.78%) Adobe XD
5 2 (0.78%) Microsoft Office
5 2 (0.78%) Microsoft PowerPoint
5 2 (0.78%) Notion
5 2 (0.78%) Photoshop
6 1 (0.39%) SPSS
Business Applications
1 26 (10.12%) Shopify
2 9 (3.50%) NEC Housing
3 6 (2.33%) Dynamics CRM
4 3 (1.17%) Payment Gateway
5 2 (0.78%) Magento
6 1 (0.39%) Salesforce CRM
Cloud Services
1 66 (25.68%) Google Analytics
2 63 (24.51%) Google Ads
3 28 (10.89%) Google Tag Manager
4 18 (7.00%) Facebook Ads
5 17 (6.61%) Power Platform
6 11 (4.28%) SaaS
7 7 (2.72%) MailChimp
8 6 (2.33%) Google Data Studio
9 5 (1.95%) Canva
10 4 (1.56%) Asana
11 3 (1.17%) Stripe
12 2 (0.78%) Dynamics 365
12 2 (0.78%) Figma
12 2 (0.78%) Google Workspace
12 2 (0.78%) Microsoft 365
12 2 (0.78%) Microsoft Advertising
12 2 (0.78%) Slack
13 1 (0.39%) Adobe Analytics
13 1 (0.39%) Azure
13 1 (0.39%) Azure Logic Apps
Communications & Networking
1 15 (5.84%) SMS
Database & Business Intelligence
1 49 (19.07%) Big Data
2 17 (6.61%) Power BI
3 12 (4.67%) Tableau
4 3 (1.17%) Looker
5 1 (0.39%) Data Warehouse
General
1 257 (100.00%) Marketing
2 115 (44.75%) Social Skills
3 112 (43.58%) Analytical Skills
4 91 (35.41%) Advertising
5 57 (22.18%) Finance
6 34 (13.23%) Retail
7 24 (9.34%) Brand Awareness
8 20 (7.78%) Presentation Skills
9 14 (5.45%) Pharmaceutical
10 11 (4.28%) Electronics
11 8 (3.11%) Organisational Skills
12 7 (2.72%) Games
12 7 (2.72%) Inclusion and Diversity
13 6 (2.33%) Influencing Skills
13 6 (2.33%) Public Sector
14 4 (1.56%) Manufacturing
15 3 (1.17%) Documentation Skills
15 3 (1.17%) Dutch Language
15 3 (1.17%) French Language
15 3 (1.17%) Legal
Job Titles
1 64 (24.90%) Senior
2 52 (20.23%) Senior Manager
3 49 (19.07%) Account Manager
3 49 (19.07%) Senior Account Manager
4 29 (11.28%) Marketing Manager
5 26 (10.12%) PPC Executive
6 20 (7.78%) SEO Specialist
7 17 (6.61%) PPC Specialist
8 14 (5.45%) Business Development Manager
8 14 (5.45%) Business Manager
8 14 (5.45%) Development Manager
9 11 (4.28%) Analyst
9 11 (4.28%) EMEA Sales Director
9 11 (4.28%) Marketing Executive
9 11 (4.28%) Sales Director
10 10 (3.89%) Data Analyst
10 10 (3.89%) Marketing Strategist
10 10 (3.89%) Project Manager
11 9 (3.50%) Campaign Manager
11 9 (3.50%) CRM Manager
Libraries, Frameworks & Software Standards
1 15 (5.84%) HTML
2 13 (5.06%) CSS
3 2 (0.78%) PyTorch
3 2 (0.78%) TensorFlow
3 2 (0.78%) Visualforce
4 1 (0.39%) Lightning Web Components
Miscellaneous
1 57 (22.18%) Social Media
2 55 (21.40%) Digital Media
3 53 (20.62%) Marketing Technology
4 15 (5.84%) Self-Motivation
5 12 (4.67%) Blog
6 11 (4.28%) Life Science
6 11 (4.28%) Pharmacovigilance
7 10 (3.89%) Mainframe
8 9 (3.50%) Analytical Mindset
9 4 (1.56%) NHS
10 2 (0.78%) Algorithms
10 2 (0.78%) FMCG
10 2 (0.78%) Graphic Design
10 2 (0.78%) Management Information System
10 2 (0.78%) Photography
11 1 (0.39%) Clustering
11 1 (0.39%) Derivative
11 1 (0.39%) PropTech
11 1 (0.39%) Video Editing
Processes & Methodologies
1 165 (64.20%) Digital Marketing
2 105 (40.86%) Analytics
3 79 (30.74%) Project Management
3 79 (30.74%) Time Management
4 75 (29.18%) Pay per click
5 72 (28.02%) Strategic Thinking
6 64 (24.90%) Customer Retention
7 62 (24.12%) SEO
8 58 (22.57%) Artificial Intelligence
9 54 (21.01%) Collaborative Working
10 52 (20.23%) B2B
11 51 (19.84%) CRM
12 50 (19.46%) Analytical Thinking
13 49 (19.07%) Epics
13 49 (19.07%) Process Improvement
14 42 (16.34%) Problem-Solving
15 40 (15.56%) E-Commerce
16 31 (12.06%) Commercial Awareness
17 30 (11.67%) Data Privacy
18 28 (10.89%) Customer Engagement
Programming Languages
1 14 (5.45%) SQL
2 4 (1.56%) Python
3 3 (1.17%) JavaScript
4 1 (0.39%) Apex Code
4 1 (0.39%) R
Qualifications
1 41 (15.95%) Degree
2 10 (3.89%) DBS Check
3 7 (2.72%) Numerate Degree
4 4 (1.56%) Master's Degree
5 2 (0.78%) Computer Science Degree
5 2 (0.78%) MBA
6 1 (0.39%) Microsoft Certification
Quality Assurance & Compliance
1 11 (4.28%) Good Clinical Practice
2 10 (3.89%) GDPR
3 7 (2.72%) Accessibility
4 4 (1.56%) PERC
4 4 (1.56%) WCAG
5 3 (1.17%) Data Quality
6 2 (0.78%) PCI DSS
7 1 (0.39%) Actionable Recommendations
Systems Management
1 2 (0.78%) Systems Management Server (SMS)
2 1 (0.39%) Matomo
Vendors
1 87 (33.85%) Google
2 52 (20.23%) Microsoft
3 34 (13.23%) TikTok
4 31 (12.06%) Pinterest
5 25 (9.73%) Facebook
6 20 (7.78%) Instagram
6 20 (7.78%) Salesforce
7 14 (5.45%) Broadcom
8 11 (4.28%) Adobe
9 10 (3.89%) HubSpot
9 10 (3.89%) YouTube
10 9 (3.50%) NEC
11 7 (2.72%) Ahrefs
12 4 (1.56%) Salesforce Marketing Cloud
13 3 (1.17%) PayPal
13 3 (1.17%) SAP
14 2 (0.78%) Hootsuite
14 2 (0.78%) Oracle
14 2 (0.78%) ServiceNow
14 2 (0.78%) WooCommerce