Period
to 22 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in South Wales. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
Wales > South Wales
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 51 53 74
Rank change year-on-year +2 +21 -20
Permanent jobs citing Marketing 66 53 66
As % of all permanent IT jobs advertised in South Wales 4.19% 3.88% 3.02%
As % of the General category 12.15% 9.55% 7.53%
Number of salaries quoted 55 40 59
South Wales median annual salary £42,500 £36,250 £35,000
Median salary % change year-on-year +17.24% +3.57% -6.67%
10th Percentile £24,300 £21,250 £22,500
90th Percentile £61,000 £64,625 £44,500
Wales median annual salary £42,500 £40,000 £35,000
% change year-on-year +6.25% +14.29% -6.67%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in South Wales with a requirement for common skills.

All General Skills
South Wales
Permanent vacancies with a requirement for common skills 543 555 877
As % of all permanent IT jobs advertised in South Wales 34.45% 40.60% 40.17%
Number of salaries quoted 437 476 770
South Wales median annual salary £40,000 £42,500 £39,500
Median salary % change year-on-year -5.88% +7.59% +5.33%
10th Percentile £25,270 £25,000 £22,500
90th Percentile £62,500 £60,625 £56,250
Wales median annual salary £40,000 £41,000 £40,000
% change year-on-year -2.44% +2.50% +6.67%

Marketing
Job Vacancy Trend in South Wales

Job postings citing Marketing as a percentage of all IT jobs advertised in South Wales.

Job vacancy trend for Marketing in South Wales

Marketing
Salary Trend in South Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in South Wales.

Salary trend for Marketing in South Wales

Marketing
Salary Histogram in South Wales

The salary distribution of IT jobs citing Marketing in South Wales over the 6 months to 22 October 2018.

Salary histogram for Marketing in South Wales

Marketing
Job Locations in South Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South Wales region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cardiff -26 40 £42,500 +21.43% 8
Newport +28 24 £42,500 -15.00% 9
Bridgend -3 1 - - 1
Torfaen - 1 £42,500 - 1
Marketing
Wales

For the 6 months to 22 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South Wales region with a requirement for Marketing.

1 25 (37.88%) Agile Software Development
2 24 (36.36%) Finance
3 15 (22.73%) Analytics
4 13 (19.70%) User Experience
4 13 (19.70%) HTML
5 12 (18.18%) SQL
5 12 (18.18%) E-Commerce
5 12 (18.18%) Business Intelligence
6 11 (16.67%) Analytical Skills
7 10 (15.15%) Problem-Solving
7 10 (15.15%) Programme Management
7 10 (15.15%) Telecoms
7 10 (15.15%) JavaScript
8 9 (13.64%) CSS
8 9 (13.64%) CRM
8 9 (13.64%) Product Management
9 8 (12.12%) UX Design
9 8 (12.12%) Visualisation
9 8 (12.12%) Tableau
9 8 (12.12%) User Stories
9 8 (12.12%) Google
9 8 (12.12%) Google Analytics
9 8 (12.12%) Digital Marketing
10 7 (10.61%) Degree
10 7 (10.61%) SEO
10 7 (10.61%) CMS
10 7 (10.61%) Salesforce.com
11 6 (9.09%) Project Management
11 6 (9.09%) Computer Science
11 6 (9.09%) Time Management

Marketing
Co-occurring IT Skills in South Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.61%) CMS
2 5 (7.58%) WordPress
3 1 (1.52%) Confluence
3 1 (1.52%) Drupal
3 1 (1.52%) Sitecore CMS
3 1 (1.52%) Umbraco
Applications
1 5 (7.58%) Adobe Creative Suite
2 2 (3.03%) Microsoft Excel
3 1 (1.52%) Adobe Illustrator
3 1 (1.52%) InVision
3 1 (1.52%) Photoshop
Business Applications
1 2 (3.03%) Oracle EBS
1 2 (3.03%) Oracle EBS R12
Cloud Services
1 8 (12.12%) Google Analytics
2 5 (7.58%) MailChimp
3 2 (3.03%) GitHub
3 2 (3.03%) npm
4 1 (1.52%) Amazon AWS
4 1 (1.52%) IaaS
4 1 (1.52%) Microsoft Azure
4 1 (1.52%) PaaS
4 1 (1.52%) SaaS
Communications & Networking
1 1 (1.52%) Bluetooth
1 1 (1.52%) Internet
Database & Business Intelligence
1 3 (4.55%) QlikView
2 2 (3.03%) Power BI
2 2 (3.03%) Relational Database
2 2 (3.03%) SQL Server
3 1 (1.52%) SQLite
Development Applications
1 5 (7.58%) JIRA
1 5 (7.58%) Team Foundation Server
2 3 (4.55%) Git (software)
3 2 (3.03%) gulp
3 2 (3.03%) webpack
4 1 (1.52%) Android Studio
4 1 (1.52%) Axure RP
4 1 (1.52%) Bugzilla
4 1 (1.52%) Selenium
4 1 (1.52%) WebDriver
General
1 24 (36.36%) Finance
2 10 (15.15%) Telecoms
3 6 (9.09%) Banking
3 6 (9.09%) Retail
4 5 (7.58%) Electronics
4 5 (7.58%) Manufacturing
4 5 (7.58%) Publishing
5 2 (3.03%) Games
6 1 (1.52%) Advertising
Job Titles
1 12 (18.18%) Analyst
1 12 (18.18%) Product Manager
2 7 (10.61%) Developer
3 6 (9.09%) Designer
3 6 (9.09%) Marketing Analyst
3 6 (9.09%) Sales Analyst
3 6 (9.09%) UI Designer
3 6 (9.09%) UI/UX Designer
3 6 (9.09%) UX Designer
4 5 (7.58%) Product Owner
5 4 (6.06%) Cloud Specialist
5 4 (6.06%) Data Centre Specialist
5 4 (6.06%) Digital Product Manager
5 4 (6.06%) Presales Specialist
5 4 (6.06%) Senior Software Engineer
5 4 (6.06%) Software Engineer
5 4 (6.06%) Technical Writer
6 3 (4.55%) Graduate
7 2 (3.03%) Business Analyst
7 2 (3.03%) Project Manager
Libraries, Frameworks & Software Standards
1 13 (19.70%) HTML
2 9 (13.64%) CSS
3 4 (6.06%) .NET
3 4 (6.06%) ASP.NET
4 3 (4.55%) jQuery
5 2 (3.03%) Ajax
5 2 (3.03%) AngularJS
5 2 (3.03%) HTML5
5 2 (3.03%) Node.js
5 2 (3.03%) React
5 2 (3.03%) Redux
5 2 (3.03%) Sass
5 2 (3.03%) Vue.js
5 2 (3.03%) XML
5 2 (3.03%) XSLT
6 1 (1.52%) JSON
6 1 (1.52%) Nightwatchjs
6 1 (1.52%) Retrofit
6 1 (1.52%) Spring
6 1 (1.52%) Spring Cloud
Miscellaneous
1 13 (19.70%) User Experience
2 11 (16.67%) Analytical Skills
3 6 (9.09%) Computer Science
3 6 (9.09%) Self-Motivation
3 6 (9.09%) Social Media
4 4 (6.06%) Blog
4 4 (6.06%) Data Centre
4 4 (6.06%) Digital Media
4 4 (6.06%) Fintech
4 4 (6.06%) Hybrid Cloud
5 2 (3.03%) Enterprise Software
6 1 (1.52%) Cloud Native
6 1 (1.52%) Mainframe
6 1 (1.52%) Private Cloud
6 1 (1.52%) Public Cloud
Operating Systems
1 2 (3.03%) VMS
2 1 (1.52%) Android
2 1 (1.52%) Windows
Processes & Methodologies
1 25 (37.88%) Agile Software Development
2 15 (22.73%) Analytics
3 12 (18.18%) Business Intelligence
3 12 (18.18%) E-Commerce
4 10 (15.15%) Problem-Solving
4 10 (15.15%) Programme Management
5 9 (13.64%) CRM
5 9 (13.64%) Product Management
6 8 (12.12%) Digital Marketing
6 8 (12.12%) User Stories
6 8 (12.12%) UX Design
6 8 (12.12%) Visualisation
7 7 (10.61%) SEO
8 6 (9.09%) Content Management
8 6 (9.09%) Customer Segmentation
8 6 (9.09%) Dashboard Development
8 6 (9.09%) Data Visualisation
8 6 (9.09%) Market Research
8 6 (9.09%) Project Management
8 6 (9.09%) Time Management
Programming Languages
1 12 (18.18%) SQL
2 10 (15.15%) JavaScript
3 5 (7.58%) C
4 4 (6.06%) C#
4 4 (6.06%) Java
5 3 (4.55%) PHP
6 2 (3.03%) ES6
6 2 (3.03%) Python
6 2 (3.03%) T-SQL
7 1 (1.52%) C++
Qualifications
1 7 (10.61%) Degree
2 3 (4.55%) Computer Science Degree
3 2 (3.03%) CISSP
4 1 (1.52%) PMP
Quality Assurance & Compliance
1 3 (4.55%) QA
2 2 (3.03%) ISO/IEC 27001
2 2 (3.03%) PCI DSS
Vendors
1 8 (12.12%) Google
1 8 (12.12%) Tableau
2 7 (10.61%) Salesforce.com
3 5 (7.58%) Adobe
3 5 (7.58%) SAP
4 2 (3.03%) Oracle
5 1 (1.52%) Apple
5 1 (1.52%) Facebook
5 1 (1.52%) Microsoft
5 1 (1.52%) Salesforce Marketing Cloud
5 1 (1.52%) Sitecore
5 1 (1.52%) Twitter