Period
to 22 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in South Wales. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
Wales > South Wales
6 months to
22 Jan 2021
Same period 2020 Same period 2019
Rank 54 84 48
Rank change year-on-year +30 -36 +8
Permanent jobs citing Marketing 21 34 68
As % of all permanent jobs advertised in South Wales 2.80% 2.12% 4.37%
As % of the General category 8.79% 5.34% 11.79%
Number of salaries quoted 23 34 55
Median annual salary £42,500 £46,250 £42,500
Median salary % change year-on-year -8.11% +8.82% +13.33%
10th Percentile £28,000 £19,725 £29,200
90th Percentile £57,000 £70,118 £52,500
Wales median annual salary £39,750 £42,500 £42,500
% change year-on-year -6.47% - +6.25%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in South Wales with a requirement for common skills.

All General Skills
South Wales
Permanent vacancies with a requirement for common skills 239 637 577
As % of all permanent IT jobs advertised in South Wales 31.82% 39.69% 37.06%
Number of salaries quoted 195 534 466
Median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -
10th Percentile £29,000 £26,250 £27,250
90th Percentile £57,500 £59,625 £58,750
Wales median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Marketing
Job Vacancy Trend in South Wales

Job postings citing Marketing as a proportion of all IT jobs advertised in South Wales.

Job vacancy trend for Marketing in South Wales

Marketing
Salary Trend in South Wales

3-month moving average salary quoted in jobs citing Marketing in South Wales.

Salary trend for Marketing in South Wales

Marketing
Salary Histogram in South Wales

Salary distribution for jobs citing Marketing in South Wales over the 6 months to 22 January 2021.

Salary histogram for Marketing in South Wales

Marketing
Job Locations in South Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South Wales region over the 6 months to 22 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cardiff +31 20 £42,500 +3.03% 6
Torfaen - 1 £56,500 -
Bridgend - 1 £30,000 -
Marketing
Wales

For the 6 months to 22 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South Wales region with a requirement for Marketing.

1 8 (38.10%) Microsoft
1 8 (38.10%) CRM
1 8 (38.10%) Service Management
1 8 (38.10%) Finance
1 8 (38.10%) Podcast
1 8 (38.10%) Business Development
1 8 (38.10%) Time Management
1 8 (38.10%) Social Media
1 8 (38.10%) GDPR
1 8 (38.10%) Lead Generation
1 8 (38.10%) Innovative Thinking
1 8 (38.10%) Content Strategy
1 8 (38.10%) Public Sector
2 6 (28.57%) DevOps
2 6 (28.57%) Azure
3 5 (23.81%) BDD
3 5 (23.81%) QA
3 5 (23.81%) Team Foundation Server
3 5 (23.81%) Data Quality
3 5 (23.81%) SpecFlow
3 5 (23.81%) Visual Studio Team System
3 5 (23.81%) Selenium
3 5 (23.81%) WCF
3 5 (23.81%) SOA
3 5 (23.81%) Postman
3 5 (23.81%) BrowserStack
4 4 (19.05%) Commercial Awareness
4 4 (19.05%) Adobe
5 3 (14.29%) Adobe Analytics
5 3 (14.29%) SEO

Marketing
Co-occurring IT Skills in South Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (9.52%) Microsoft Excel
2 1 (4.76%) Adobe After Effects
Cloud Services
1 6 (28.57%) Azure
2 5 (23.81%) BrowserStack
3 3 (14.29%) Adobe Analytics
4 1 (4.76%) Google Analytics
4 1 (4.76%) Google Tag Manager
4 1 (4.76%) SaaS
Communications & Networking
1 1 (4.76%) Internet
Database & Business Intelligence
1 1 (4.76%) Tableau
Development Applications
1 5 (23.81%) Postman
1 5 (23.81%) Selenium
1 5 (23.81%) SpecFlow
1 5 (23.81%) Team Foundation Server
1 5 (23.81%) Visual Studio Team System
2 1 (4.76%) Git (software)
2 1 (4.76%) JIRA
General
1 8 (38.10%) Finance
1 8 (38.10%) Public Sector
2 1 (4.76%) Retail
Job Titles
1 5 (23.81%) QA Leader
1 5 (23.81%) Test Leader
2 4 (19.05%) Client Engagement Manager
2 4 (19.05%) Consultant
2 4 (19.05%) Engagement Manager
2 4 (19.05%) Recruitment Consultant
3 3 (14.29%) Analyst
4 2 (9.52%) Digital Analyst
5 1 (4.76%) Agile Coach
5 1 (4.76%) Analytics Manager
5 1 (4.76%) Business Analyst
5 1 (4.76%) Cybersecurity Manager
5 1 (4.76%) Digital Analytics Manager
5 1 (4.76%) Junior
5 1 (4.76%) Junior Software Engineer
5 1 (4.76%) Marketing Manager
5 1 (4.76%) Project Manager
5 1 (4.76%) ScrumMaster Project Manager
5 1 (4.76%) Security Manager
5 1 (4.76%) Software Engineer
Libraries, Frameworks & Software Standards
1 5 (23.81%) WCF
2 1 (4.76%) Laravel
2 1 (4.76%) Vue.js
Miscellaneous
1 8 (38.10%) Podcast
1 8 (38.10%) Social Media
2 2 (9.52%) Analytical Skills
3 1 (4.76%) Animation
3 1 (4.76%) Motion Graphics
3 1 (4.76%) PMI
Operating Systems
1 1 (4.76%) Linux
1 1 (4.76%) Unix
Processes & Methodologies
1 8 (38.10%) Business Development
1 8 (38.10%) Content Strategy
1 8 (38.10%) CRM
1 8 (38.10%) Innovative Thinking
1 8 (38.10%) Lead Generation
1 8 (38.10%) Service Management
1 8 (38.10%) Time Management
2 6 (28.57%) DevOps
3 5 (23.81%) BDD
3 5 (23.81%) SOA
4 4 (19.05%) Commercial Awareness
5 3 (14.29%) Agile Software Development
5 3 (14.29%) Analytics
5 3 (14.29%) Mentoring
5 3 (14.29%) SEO
6 2 (9.52%) Continuous Improvement
6 2 (9.52%) Dashboard Development
6 2 (9.52%) Kanban
6 2 (9.52%) Project Management
6 2 (9.52%) Scrum
Programming Languages
1 1 (4.76%) JavaScript
1 1 (4.76%) PHP
Qualifications
1 1 (4.76%) PMI Certification
Quality Assurance & Compliance
1 8 (38.10%) GDPR
2 5 (23.81%) Data Quality
2 5 (23.81%) QA
Vendors
1 8 (38.10%) Microsoft
2 4 (19.05%) Adobe
3 1 (4.76%) Google