Period
to 27 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Wales. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > Wales
6 months to
27 Jul 2021
Same period 2020 Same period 2019
Rank 77 73 75
Rank change year-on-year -4 +2 -7
Permanent jobs citing Marketing 36 20 50
As % of all permanent jobs advertised in Wales 2.56% 1.75% 2.80%
As % of the General category 4.22% 4.07% 5.84%
Number of salaries quoted 27 17 43
10th Percentile £25,000 £28,000 £25,250
25th Percentile £30,000 £28,500 £29,125
Median annual salary (50th Percentile) £32,500 £45,000 £40,000
Median % change year-on-year -27.78% +12.50% -5.88%
75th Percentile £46,250 £55,000 £52,275
90th Percentile £48,500 £78,300 £58,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for common skills.

All General Skills
Wales
Permanent vacancies with a requirement for common skills 854 491 856
As % of all permanent IT jobs advertised in Wales 60.61% 42.84% 47.87%
Number of salaries quoted 519 405 720
10th Percentile £26,750 £26,250 £25,000
25th Percentile £32,500 £32,500 £31,000
Median annual salary (50th Percentile) £41,500 £42,500 £40,000
Median % change year-on-year -2.35% +6.25% -
75th Percentile £51,250 £51,250 £50,000
90th Percentile £60,000 £58,750 £57,500
UK median annual salary £56,000 £55,000 £52,500
% change year-on-year +1.82% +4.76% +5.00%

Marketing
Job Vacancy Trend in Wales

Job postings citing Marketing as a proportion of all IT jobs advertised in Wales.

Job vacancy trend for Marketing in Wales

Marketing
Salary Trend in Wales

3-month moving average salary quoted in jobs citing Marketing in Wales.

Salary trend for Marketing in Wales

Marketing
Salary Histogram in Wales

Salary distribution for jobs citing Marketing in Wales over the 6 months to 27 July 2021.

Salary histogram for Marketing in Wales

Marketing
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Wales region over the 6 months to 27 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales +11 29 £32,500 -31.58% 11
North Wales +1 4 £50,000 +53.85% 6
West Wales -21 2 £42,000 +40.00% 1
Mid Wales - 1 £30,000 - 1
Marketing
UK

For the 6 months to 27 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for Marketing.

1 13 (36.11%) Finance
2 12 (33.33%) Service Management
3 10 (27.78%) Salesforce.com
4 9 (25.00%) CRM
4 9 (25.00%) Digital Marketing
4 9 (25.00%) Social Media
5 7 (19.44%) Cybersecurity
5 7 (19.44%) Performance Management
5 7 (19.44%) User Experience
5 7 (19.44%) SEO
5 7 (19.44%) Public Sector
6 6 (16.67%) Business Development
6 6 (16.67%) Lead Generation
7 5 (13.89%) Innovative Thinking
7 5 (13.89%) Commercial Awareness
7 5 (13.89%) Analytics
7 5 (13.89%) Time Management
7 5 (13.89%) Podcast
7 5 (13.89%) Pay per click
7 5 (13.89%) Agile Software Development
7 5 (13.89%) Content Strategy
7 5 (13.89%) Organisational Skills
7 5 (13.89%) Social Skills
7 5 (13.89%) Public Speaking
7 5 (13.89%) GDPR
8 4 (11.11%) Software Engineering
8 4 (11.11%) Azure
8 4 (11.11%) DevOps
9 3 (8.33%) Microservices
9 3 (8.33%) Marketing Strategy

Marketing
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.78%) WordPress
Business Applications
1 2 (5.56%) Salesforce.com CRM
Cloud Services
1 4 (11.11%) Azure
2 2 (5.56%) BrowserStack
2 2 (5.56%) Google Tag Manager
2 2 (5.56%) OpenShift
3 1 (2.78%) FinancialForce
3 1 (2.78%) Salesforce Service Cloud
Communications & Networking
1 1 (2.78%) Internet
Database & Business Intelligence
1 1 (2.78%) Tableau
Development Applications
1 2 (5.56%) Postman
1 2 (5.56%) Selenium
1 2 (5.56%) SpecFlow
1 2 (5.56%) Team Foundation Server
1 2 (5.56%) Visual Studio Team System
General
1 13 (36.11%) Finance
2 7 (19.44%) Public Sector
3 5 (13.89%) Organisational Skills
3 5 (13.89%) Public Speaking
3 5 (13.89%) Social Skills
4 3 (8.33%) Manufacturing
5 2 (5.56%) Analytical Skills
5 2 (5.56%) Electronics
5 2 (5.56%) Retail
5 2 (5.56%) Telecoms
6 1 (2.78%) Advertising
6 1 (2.78%) Games
6 1 (2.78%) Pharmaceutical
6 1 (2.78%) Publishing
Job Titles
1 7 (19.44%) Account Manager
1 7 (19.44%) Consultant
1 7 (19.44%) Service Management Manager
2 6 (16.67%) Recruitment Consultant
3 5 (13.89%) Digital Marketing Manager
3 5 (13.89%) Marketing Manager
4 3 (8.33%) Developer
4 3 (8.33%) Product Manager
5 2 (5.56%) Analyst
5 2 (5.56%) Java Developer
5 2 (5.56%) Product Owner
5 2 (5.56%) QA Leader
5 2 (5.56%) Senior Developer
5 2 (5.56%) Senior Java Developer
5 2 (5.56%) Test Leader
6 1 (2.78%) Digital Transformation
6 1 (2.78%) Digital Transformation Director
6 1 (2.78%) Service Improvement Analyst
6 1 (2.78%) Social Media Executive
6 1 (2.78%) Transformation Director
Libraries, Frameworks & Software Standards
1 2 (5.56%) Spring
1 2 (5.56%) Spring Boot
1 2 (5.56%) WCF
2 1 (2.78%) AngularJS
2 1 (2.78%) CSS
2 1 (2.78%) HTML
2 1 (2.78%) jQuery
2 1 (2.78%) Node.js
2 1 (2.78%) React
Miscellaneous
1 9 (25.00%) Social Media
2 7 (19.44%) User Experience
3 5 (13.89%) Podcast
4 3 (8.33%) Blog
5 1 (2.78%) Algorithms
5 1 (2.78%) FMCG
5 1 (2.78%) Life Science
Processes & Methodologies
1 12 (33.33%) Service Management
2 9 (25.00%) CRM
2 9 (25.00%) Digital Marketing
3 7 (19.44%) Cybersecurity
3 7 (19.44%) Performance Management
3 7 (19.44%) SEO
4 6 (16.67%) Business Development
4 6 (16.67%) Lead Generation
5 5 (13.89%) Agile Software Development
5 5 (13.89%) Analytics
5 5 (13.89%) Commercial Awareness
5 5 (13.89%) Content Strategy
5 5 (13.89%) Innovative Thinking
5 5 (13.89%) Pay per click
5 5 (13.89%) Time Management
6 4 (11.11%) DevOps
6 4 (11.11%) Software Engineering
7 3 (8.33%) Kanban
7 3 (8.33%) Marketing Strategy
7 3 (8.33%) Microservices
Programming Languages
1 2 (5.56%) Java
2 1 (2.78%) JavaScript
2 1 (2.78%) PHP
2 1 (2.78%) SQL
Qualifications
1 2 (5.56%) Degree
2 1 (2.78%) MBA
2 1 (2.78%) PhD
Quality Assurance & Compliance
1 5 (13.89%) GDPR
2 2 (5.56%) Data Quality
2 2 (5.56%) QA
System Software
1 1 (2.78%) Docker
Systems Management
1 2 (5.56%) Kubernetes
Vendors
1 10 (27.78%) Salesforce.com
2 3 (8.33%) Google
3 2 (5.56%) Microsoft
3 2 (5.56%) SAP
4 1 (2.78%) Screaming Frog