Marketing Job Trends in Wales

Marketing
UK > Wales

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Wales. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 14 June 2026, comparing them to the same period in the previous two years.

6 months to
14 Jun 2026
Same period 2025 Same period 2024
Rank 33 32 77
Rank change year-on-year -1 +45 -34
Permanent jobs citing Marketing 77 28 43
As % of all permanent jobs in Wales 3.99% 5.30% 1.98%
As % of the General category 8.00% 6.85% 3.84%
Number of salaries quoted 66 19 37
10th Percentile £29,150 £30,150 £32,200
25th Percentile £30,000 £41,250 £35,500
Median annual salary (50th Percentile) £43,750 £50,000 £60,000
Median % change year-on-year -12.50% -16.67% +53.90%
75th Percentile £50,000 £73,750 £70,000
90th Percentile £52,500 £87,500 -
UK median annual salary £47,500 £52,500 £45,000
% change year-on-year -9.52% +16.67% -18.18%

All General Skills
Wales

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Wales.

Permanent vacancies with a requirement for general skills 962 409 1,119
As % of all permanent jobs advertised in Wales 49.87% 77.46% 51.50%
Number of salaries quoted 477 242 824
10th Percentile £27,477 £24,600 £26,250
25th Percentile £35,000 £26,250 £31,250
Median annual salary (50th Percentile) £45,000 £45,000 £42,860
Median % change year-on-year - +4.99% -3.05%
75th Percentile £65,000 £65,750 £57,500
90th Percentile £76,621 £78,750 £66,250
UK median annual salary £55,000 £56,000 £52,500
% change year-on-year -1.79% +6.67% -12.50%

Marketing
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Wales.

Marketing job vacancy trend in Wales

Marketing
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Marketing.

Salary distribution trend for jobs in Wales citing Marketing

Marketing
Salary Histogram in Wales

Salary distribution for jobs citing Marketing in Wales over the 6 months to 14 June 2026.

Salary histogram for Marketing in Wales

Marketing
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Wales region over the 6 months to 14 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales -20 37 £41,250 -17.50% 9
North Wales - 18 £50,000 - 2
West Wales -17 15 £30,000 -7.69% 3
Mid Wales - 7 £45,000 -
Dyfed - 1 £40,000 -
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (3.90%) Adobe XD
2 1 (1.30%) Trello
Business Applications
1 7 (9.09%) Dynamics CRM
Cloud Services
1 14 (18.18%) SaaS
2 5 (6.49%) Slack
3 3 (3.90%) Azure
3 3 (3.90%) Figma
3 3 (3.90%) Google Analytics
4 2 (2.60%) Azure AI
4 2 (2.60%) Azure DevOps
5 1 (1.30%) Azure Data Factory
5 1 (1.30%) Azure Logic Apps
5 1 (1.30%) Dynamics 365
5 1 (1.30%) GitHub
5 1 (1.30%) GitHub Copilot
5 1 (1.30%) Intacct
5 1 (1.30%) iPaaS
5 1 (1.30%) Power Automate
5 1 (1.30%) Power Platform
5 1 (1.30%) PowerApps
Communications & Networking
1 5 (6.49%) Broadband
Database & Business Intelligence
1 2 (2.60%) Azure SQL Database
1 2 (2.60%) MongoDB
2 1 (1.30%) Tableau
Development Applications
1 1 (1.30%) Git
1 1 (1.30%) Oracle Forms
General
1 11 (14.29%) Law
2 10 (12.99%) Social Skills
3 9 (11.69%) Finance
4 7 (9.09%) Electronics
5 3 (3.90%) Automotive
5 3 (3.90%) Games
5 3 (3.90%) Inclusion and Diversity
6 1 (1.30%) Advertising
6 1 (1.30%) Analytical Skills
6 1 (1.30%) Documentation Skills
6 1 (1.30%) Retail
Job Titles
1 12 (15.58%) Marketing Manager
2 10 (12.99%) Coordinator
3 7 (9.09%) CRM Specialist
3 7 (9.09%) Dynamics CRM Specialist
3 7 (9.09%) Electronics Technician
3 7 (9.09%) Power Platform Specialist
4 6 (7.79%) Account Executive
5 5 (6.49%) Customer Support Manager
5 5 (6.49%) Head of Support
5 5 (6.49%) Support Manager
6 4 (5.19%) Business Development Manager
6 4 (5.19%) Business Manager
6 4 (5.19%) Consultant
6 4 (5.19%) Developer
6 4 (5.19%) Development Manager
6 4 (5.19%) UX Specialist
7 3 (3.90%) Web Manager
7 3 (3.90%) Website Manager
8 2 (2.60%) .NET Developer
8 2 (2.60%) Recruitment Consultant
Libraries, Frameworks & Software Standards
1 3 (3.90%) React
2 2 (2.60%) .NET
2 2 (2.60%) .NET Core
2 2 (2.60%) ASP.NET
2 2 (2.60%) ASP.NET Core
2 2 (2.60%) Blazor
2 2 (2.60%) ML.NET
2 2 (2.60%) RESTful
3 1 (1.30%) CSS
3 1 (1.30%) HTML
3 1 (1.30%) jQuery
3 1 (1.30%) Laravel
3 1 (1.30%) Twig
3 1 (1.30%) Vue
Miscellaneous
1 9 (11.69%) Self-Motivation
2 6 (7.79%) Onboarding
3 5 (6.49%) Social Media
4 1 (1.30%) Algorithms
4 1 (1.30%) Analytical Mindset
4 1 (1.30%) Data Structures
4 1 (1.30%) Enterprise Software
Processes & Methodologies
1 23 (29.87%) CRM
2 14 (18.18%) Business Development
2 14 (18.18%) Customer Service
3 10 (12.99%) Lead Generation
4 9 (11.69%) User Experience
5 7 (9.09%) Presales
5 7 (9.09%) Stakeholder Management
6 6 (7.79%) Coaching
6 6 (7.79%) Continuous Improvement
6 6 (7.79%) Customer Experience
7 5 (6.49%) AI
7 5 (6.49%) Client Onboarding
7 5 (6.49%) Conflict Resolution
7 5 (6.49%) Customer Insight
7 5 (6.49%) Customer Retention
7 5 (6.49%) Digital Marketing
7 5 (6.49%) E-Commerce
7 5 (6.49%) People Management
7 5 (6.49%) Process Improvement
7 5 (6.49%) Regulatory Compliance
Programming Languages
1 4 (5.19%) JavaScript
1 4 (5.19%) SQL
2 2 (2.60%) C#
3 1 (1.30%) PHP
3 1 (1.30%) TypeScript
Quality Assurance & Compliance
1 1 (1.30%) GAAP
1 1 (1.30%) GDPR
System Software
1 1 (1.30%) Docker
Systems Management
1 1 (1.30%) Kubernetes
Vendors
1 5 (6.49%) BT
1 5 (6.49%) HubSpot
2 3 (3.90%) Adobe
2 3 (3.90%) Google
2 3 (3.90%) Hotjar
2 3 (3.90%) Microsoft
3 2 (2.60%) Salesforce
4 1 (1.30%) Autodesk
4 1 (1.30%) Marketo
4 1 (1.30%) Oracle
4 1 (1.30%) Pardot
4 1 (1.30%) Sage