Period
to 11 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Wales. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 11 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > Wales
6 months to
11 Aug 2020
Same period 2019 Same period 2018
Rank 68 74 69
Rank change year-on-year +6 -5 +24
Permanent jobs citing Marketing 21 52 69
As % of all permanent jobs advertised in Wales 2.06% 2.86% 3.59%
As % of the General category 6.05% 9.32% 10.12%
Number of salaries quoted 15 48 66
Median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £28,000 £23,500 £20,875
90th Percentile £58,400 £57,500 £87,500
UK median annual salary £52,500 £50,000 £46,750
% change year-on-year +5.00% +6.95% +3.89%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for common skills.

All General Skills
Wales
Permanent vacancies with a requirement for common skills 347 558 682
As % of all permanent IT jobs advertised in Wales 34.12% 30.68% 35.50%
Number of salaries quoted 283 477 536
Median annual salary £42,500 £40,000 £42,500
Median salary % change year-on-year +6.25% -5.88% +6.25%
10th Percentile £28,000 £26,250 £25,000
90th Percentile £58,750 £57,500 £61,250
UK median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in Wales

Job postings citing Marketing as a proportion of all IT jobs advertised in Wales.

Job vacancy trend for Marketing in Wales

Marketing
Salary Trend in Wales

3-month moving average salary quoted in jobs citing Marketing in Wales.

Salary trend for Marketing in Wales

Marketing
Salary Histogram in Wales

Salary distribution for jobs citing Marketing in Wales over the 6 months to 11 August 2020.

Salary histogram for Marketing in Wales

Marketing
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Wales region over the 6 months to 11 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales +6 15 £48,750 -0.51% 1
North Wales +3 2 £32,500 -7.14%
West Wales -3 2 £30,000 -9.77% 1
Marketing
UK

For the 6 months to 11 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for Marketing.

1 9 (42.86%) User Experience
2 8 (38.10%) Finance
3 7 (33.33%) Digital Marketing
4 6 (28.57%) Adobe
5 5 (23.81%) Stakeholder Management
5 5 (23.81%) Agile Software Development
5 5 (23.81%) Degree
5 5 (23.81%) Fintech
6 4 (19.05%) Mentoring
6 4 (19.05%) Wireframes
6 4 (19.05%) Sketch
6 4 (19.05%) Product Roadmap
6 4 (19.05%) Product Backlog
6 4 (19.05%) Google
6 4 (19.05%) Scrum
7 3 (14.29%) E-Commerce
7 3 (14.29%) Social Media
7 3 (14.29%) Axure RP
7 3 (14.29%) Time Management
7 3 (14.29%) Computer Science
7 3 (14.29%) Project Delivery
7 3 (14.29%) Problem-Solving
7 3 (14.29%) User-Centered Design (UCD)
7 3 (14.29%) Prototyping
7 3 (14.29%) Marvel
7 3 (14.29%) Crazy Egg
7 3 (14.29%) Hotjar
7 3 (14.29%) Computer Science Degree
7 3 (14.29%) Analytical Skills
7 3 (14.29%) Translating Business Requirements

Marketing
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) CMS
1 1 (4.76%) WordPress
Applications
1 4 (19.05%) Sketch
2 3 (14.29%) Marvel
3 1 (4.76%) Adobe XD
3 1 (4.76%) Figma
3 1 (4.76%) Microsoft Office
Business Applications
1 1 (4.76%) Adobe Campaign
Cloud Services
1 3 (14.29%) Adobe Creative Cloud
2 2 (9.52%) Adobe Analytics
3 1 (4.76%) Azure
3 1 (4.76%) FinancialForce
3 1 (4.76%) Google Analytics
3 1 (4.76%) Google Tag Manager
3 1 (4.76%) Salesforce Service Cloud
3 1 (4.76%) Trello
Communications & Networking
1 1 (4.76%) SMS
Development Applications
1 3 (14.29%) Axure RP
2 1 (4.76%) JIRA
General
1 8 (38.10%) Finance
2 2 (9.52%) Local Government
2 2 (9.52%) Telecoms
3 1 (4.76%) Banking
3 1 (4.76%) Retail
3 1 (4.76%) Retail Banking
Job Titles
1 4 (19.05%) Designer
1 4 (19.05%) Product Manager
1 4 (19.05%) UX Designer
2 3 (14.29%) Analyst
2 3 (14.29%) Digital Designer
2 3 (14.29%) Digital UX Designer
3 2 (9.52%) Continuous Improvement Analyst
3 2 (9.52%) E-Commerce Manager
3 2 (9.52%) E-Commerce Product Manager
3 2 (9.52%) IT Trainer
3 2 (9.52%) Marketing Executive
3 2 (9.52%) Sales Executive
3 2 (9.52%) Trainer
4 1 (4.76%) Analytics Manager
4 1 (4.76%) Digital Analytics Manager
4 1 (4.76%) Digital Marketing Assistant
4 1 (4.76%) Marketing Assistant
4 1 (4.76%) Product Director
4 1 (4.76%) Product Management Director
4 1 (4.76%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 1 (4.76%) CSS
1 1 (4.76%) HTML
1 1 (4.76%) OpenID
1 1 (4.76%) Web Services
Miscellaneous
1 9 (42.86%) User Experience
2 3 (14.29%) Analytical Skills
2 3 (14.29%) Mobile App
2 3 (14.29%) Social Media
3 1 (4.76%) Apple TV
3 1 (4.76%) Digital Media
3 1 (4.76%) Media Streaming
3 1 (4.76%) Over-the-Top Content
3 1 (4.76%) PMI
3 1 (4.76%) Video on Demand
3 1 (4.76%) Video\Live Streaming
Operating Systems
1 1 (4.76%) Android
1 1 (4.76%) Android TV
1 1 (4.76%) Apple iOS
1 1 (4.76%) Windows
Processes & Methodologies
1 7 (33.33%) Digital Marketing
2 5 (23.81%) Agile Software Development
2 5 (23.81%) Fintech
2 5 (23.81%) Stakeholder Management
3 4 (19.05%) Mentoring
3 4 (19.05%) Product Backlog
3 4 (19.05%) Product Roadmap
3 4 (19.05%) Scrum
3 4 (19.05%) Wireframes
4 3 (14.29%) Computer Science
4 3 (14.29%) Continuous Improvement
4 3 (14.29%) E-Commerce
4 3 (14.29%) Problem-Solving
4 3 (14.29%) Project Delivery
4 3 (14.29%) Prototyping
4 3 (14.29%) Time Management
4 3 (14.29%) Translating Business Requirements
4 3 (14.29%) User-Centered Design (UCD)
5 2 (9.52%) Analytical Thinking
5 2 (9.52%) Creative Problem-Solving
Programming Languages
1 2 (9.52%) C
1 2 (9.52%) SQL
Qualifications
1 5 (23.81%) Degree
2 3 (14.29%) Computer Science Degree
3 1 (4.76%) Master's Degree
3 1 (4.76%) PMI Certification
Systems Management
1 1 (4.76%) Single Sign-On
Vendors
1 6 (28.57%) Adobe
2 4 (19.05%) Google
3 3 (14.29%) Crazy Egg
3 3 (14.29%) Hotjar
4 2 (9.52%) Tableau
5 1 (4.76%) Apple
5 1 (4.76%) Roku
5 1 (4.76%) Salesforce.com