The following table provides summary statistics for permanent job vacancies advertised in Southampton with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Hampshire / Southampton
Rank 72 - 82
Rank change year-on-year - 0  
Permanent jobs citing SEO 2 0 10
As % of all permanent IT jobs advertised in Southampton 0.32% - 1.06%
As % of the Processes & Methodologies category 0.36% - 1.23%
Number of salaries quoted 1 0 6
Median salary £18,000 - £27,500
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year - +9.37%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for process and methodology skills.

Process & Methodology Skills
Southampton
Permanent job vacancies with a requirement for process and methodology skills 551 637 810
As % of all permanent IT job vacancies advertised in Southampton 88.44% 80.74% 85.62%
Number of salaries quoted 506 605 624
Median salary £40,000 £42,500 £43,000
Median salary % change year-on-year -5.88% -1.16%  
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £57,500 £72,500 £57,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Southampton.

Salary trend for SEO in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 24 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for SEO.

1 57 (100.00%) Marketing
2 56 (98.25%) Digital Marketing
3 53 (92.98%) Pay per click
3 53 (92.98%) E-Commerce
4 52 (91.23%) Lead Generation
5 46 (80.70%) Social Media
6 41 (71.93%) Analytics
7 37 (64.91%) Advertising
8 34 (59.65%) Email Marketing
8 34 (59.65%) Display Advertising
9 33 (57.89%) Google
10 30 (52.63%) Google Analytics
11 22 (38.60%) User Experience
11 22 (38.60%) Web Analytics
12 21 (36.84%) Digital Media
13 20 (35.09%) Adobe
14 19 (33.33%) Digital Analytics
14 19 (33.33%) A/B Testing
15 16 (28.07%) Web Development
16 12 (21.05%) Creative Problem-Solving
17 10 (17.54%) Actionable Insight
17 10 (17.54%) Monetate
17 10 (17.54%) Conversion Rate Optimisation
17 10 (17.54%) Personalization
17 10 (17.54%) Data Analysis
17 10 (17.54%) Degree
17 10 (17.54%) AdWords
17 10 (17.54%) Optimizely
17 10 (17.54%) Continuous Improvement
17 10 (17.54%) Online Marketing

SEO
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.02%) CMS
2 3 (5.26%) Joomla!
2 3 (5.26%) WordPress
Applications
1 1 (1.75%) Adobe Creative Suite
1 1 (1.75%) Adobe Illustrator
1 1 (1.75%) InDesign
1 1 (1.75%) MS PowerPoint
1 1 (1.75%) Photoshop
Cloud Services
1 30 (52.63%) Google Analytics
2 10 (17.54%) AdWords
3 9 (15.79%) Adobe Analytics
4 3 (5.26%) MailChimp
Development Applications
1 1 (1.75%) Dreamweaver
General
1 57 (100.00%) Marketing
2 37 (64.91%) Advertising
Job Titles
1 13 (22.81%) Developer
1 13 (22.81%) Web Developer
2 12 (21.05%) Senior Developer
2 12 (21.05%) Senior Web Developer
3 10 (17.54%) Conversion Manager
3 10 (17.54%) Marketing Executive
3 10 (17.54%) PPC Executive
3 10 (17.54%) Search Marketing Executive
3 10 (17.54%) Senior Marketing Executive
4 9 (15.79%) Online Trading Manager
5 8 (14.04%) Digital Marketing Manager
5 8 (14.04%) Marketing Manager
5 8 (14.04%) Senior Digital Marketing Manager
5 8 (14.04%) Senior Manager
5 8 (14.04%) Senior Marketing Manager
6 1 (1.75%) Analyst
6 1 (1.75%) Junior
6 1 (1.75%) Junior Developer
6 1 (1.75%) Junior Web Developer
6 1 (1.75%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (7.02%) CSS
1 4 (7.02%) HTML
2 1 (1.75%) Flash
Miscellaneous
1 46 (80.70%) Social Media
2 22 (38.60%) User Experience
3 21 (36.84%) Digital Media
4 1 (1.75%) Analytical Skills
Processes & Methodologies
1 56 (98.25%) Digital Marketing
2 53 (92.98%) E-Commerce
2 53 (92.98%) Pay per click
3 52 (91.23%) Lead Generation
4 41 (71.93%) Analytics
5 34 (59.65%) Display Advertising
5 34 (59.65%) Email Marketing
6 22 (38.60%) Web Analytics
7 19 (33.33%) A/B Testing
7 19 (33.33%) Digital Analytics
8 16 (28.07%) Web Development
9 12 (21.05%) Creative Problem-Solving
10 10 (17.54%) Actionable Insight
10 10 (17.54%) Continuous Improvement
10 10 (17.54%) Conversion Rate Optimisation
10 10 (17.54%) Data Analysis
10 10 (17.54%) Online Marketing
10 10 (17.54%) Personalization
11 8 (14.04%) Planning and Forecasting
11 8 (14.04%) Strategic Planning
Programming Languages
1 3 (5.26%) PHP
2 1 (1.75%) JavaScript
Qualifications
1 10 (17.54%) Degree
Vendors
1 33 (57.89%) Google
2 20 (35.09%) Adobe
3 10 (17.54%) Monetate
3 10 (17.54%) Optimizely
4 3 (5.26%) Facebook
4 3 (5.26%) Twitter
Southampton, Hampshire
The People Network
Salary: £20000 - £35000 per annum
Posted: 3 days ago