The following table provides summary statistics for permanent job vacancies advertised in Southampton with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Hampshire / Southampton
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank - - 82
Permanent jobs citing SEO 0 0 3
As % of all permanent IT jobs advertised in Southampton - - 0.39%
As % of the Processes & Methodologies category - - 0.46%
Number of salaries quoted 0 0 3
Median salary - - £35,000
UK excluding London median salary £33,500 £32,500 £32,500
% change year-on-year +3.07% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for process and methodology skills.

Process & Methodology Skills
Southampton
Permanent job vacancies with a requirement for process and methodology skills 504 605 647
As % of all permanent IT job vacancies advertised in Southampton 88.73% 81.54% 83.59%
Number of salaries quoted 464 574 519
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £52,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Southampton.

Salary trend for SEO in Southampton

For the 6 months to 23 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for SEO.

1 2 (100.00%) Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Analytics
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Front End Development
2 1 (50.00%) Scorecard
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) Photoshop
2 1 (50.00%) CSS
2 1 (50.00%) Flash
2 1 (50.00%) Microsoft Excel
2 1 (50.00%) CRM
2 1 (50.00%) E-Commerce
2 1 (50.00%) Dreamweaver
2 1 (50.00%) B2B
2 1 (50.00%) Adobe
2 1 (50.00%) CMS
2 1 (50.00%) Adobe Illustrator
2 1 (50.00%) InDesign
2 1 (50.00%) Web Analytics
2 1 (50.00%) Microsoft PowerPoint
2 1 (50.00%) Pay per click

SEO
Co-occurring IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Adobe Creative Suite
1 1 (50.00%) Adobe Illustrator
1 1 (50.00%) InDesign
1 1 (50.00%) Microsoft Excel
1 1 (50.00%) Microsoft PowerPoint
1 1 (50.00%) Photoshop
Development Applications
1 1 (50.00%) Dreamweaver
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Marketing Analyst
1 1 (50.00%) Web Analyst
1 1 (50.00%) Web Content Specialist
1 1 (50.00%) Web Marketing Analyst
1 1 (50.00%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) Flash
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) Analytics
1 1 (50.00%) B2B
1 1 (50.00%) CRM
1 1 (50.00%) Customer Segmentation
1 1 (50.00%) Digital Marketing
1 1 (50.00%) E-Commerce
1 1 (50.00%) Front End Development
1 1 (50.00%) Pay per click
1 1 (50.00%) Scorecard
1 1 (50.00%) Web Analytics
1 1 (50.00%) Web Development
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe