Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Staffordshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Staffordshire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 84 106 90
Rank change year-on-year +22 -16 +20
Permanent jobs citing Social Media 12 5 17
As % of all permanent IT jobs advertised in Staffordshire 0.99% 0.40% 1.42%
As % of the Miscellaneous category 3.16% 1.18% 3.92%
Number of salaries quoted 12 8 18
Staffordshire median annual salary £27,500 £55,000 £34,000
Median salary % change year-on-year -50.00% +61.76% -24.44%
10th Percentile £21,250 £27,500 £25,525
90th Percentile £28,750 £58,625 £43,750
West Midlands median annual salary £30,000 £28,500 £37,500
% change year-on-year +5.26% -24.00% -6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Staffordshire with a requirement for generic IT skills.

All Generic IT Skills
Staffordshire
Permanent vacancies with a requirement for generic IT skills 380 422 434
As % of all permanent IT jobs advertised in Staffordshire 31.48% 34.11% 36.20%
Number of salaries quoted 335 396 367
Staffordshire median annual salary £35,000 £39,000 £38,500
Median salary % change year-on-year -10.26% +1.30% +2.67%
10th Percentile £21,250 £23,250 £22,000
90th Percentile £55,450 £57,500 £57,500
West Midlands median annual salary £40,000 £40,000 £40,000

Social Media
Job Vacancy Trend in Staffordshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Staffordshire.

Job vacancy trend for Social Media in Staffordshire

Social Media
Salary Trend in Staffordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Staffordshire.

Salary trend for Social Media in Staffordshire

Social Media
Salary Histogram in Staffordshire

The salary distribution of IT jobs citing Social Media in Staffordshire over the 6 months to 24 November 2017.

Salary histogram for Social Media in Staffordshire

Social Media
Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Staffordshire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stafford +5 9 £27,500 -50.00%
Stoke-on-Trent +14 2 £22,500 -25.00%
Social Media
West Midlands

For the 6 months to 24 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Staffordshire region with a requirement for Social Media.

1 11 (91.67%) SEO
1 11 (91.67%) Marketing
1 11 (91.67%) Degree
2 10 (83.33%) Electronics
2 10 (83.33%) E-Commerce
2 10 (83.33%) Retail
3 9 (75.00%) Pay per click
3 9 (75.00%) Blog
3 9 (75.00%) Digital Marketing
3 9 (75.00%) Marketing Strategy
4 8 (66.67%) Magento
4 8 (66.67%) Automotive
4 8 (66.67%) Content Marketing
4 8 (66.67%) Content Marketing Strategy
5 7 (58.33%) Analytics
5 7 (58.33%) HTML
6 6 (50.00%) JavaScript
6 6 (50.00%) CSS
6 6 (50.00%) Ajax
6 6 (50.00%) AdWords
7 2 (16.67%) Enterprise Software
7 2 (16.67%) Business Development
7 2 (16.67%) Marketing Automation
7 2 (16.67%) Supply Chain Management
7 2 (16.67%) Google
7 2 (16.67%) Statistics
7 2 (16.67%) Telesales
7 2 (16.67%) Publishing
7 2 (16.67%) Microsoft Office
7 2 (16.67%) Microsoft

Social Media
Co-occurring IT Skills in Staffordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) WordPress
Applications
1 2 (16.67%) Microsoft Office
Business Applications
1 8 (66.67%) Magento
Cloud Services
1 6 (50.00%) AdWords
2 1 (8.33%) Google Analytics
2 1 (8.33%) Google Tag Manager
General
1 11 (91.67%) Marketing
2 10 (83.33%) Electronics
2 10 (83.33%) Retail
3 8 (66.67%) Automotive
4 2 (16.67%) Brand Awareness
4 2 (16.67%) Publishing
Job Titles
1 7 (58.33%) SEO Specialist
2 6 (50.00%) Technical Specialist
3 2 (16.67%) Marketing Executive
4 1 (8.33%) Digital Marketing Assistant
4 1 (8.33%) Digital Marketing Specialist
4 1 (8.33%) Marketing Assistant
4 1 (8.33%) Marketing Specialist
4 1 (8.33%) Paid Search Assistant
Libraries, Frameworks & Software Standards
1 7 (58.33%) HTML
2 6 (50.00%) Ajax
2 6 (50.00%) CSS
Miscellaneous
1 9 (75.00%) Blog
2 2 (16.67%) Enterprise Software
Processes & Methodologies
1 11 (91.67%) SEO
2 10 (83.33%) E-Commerce
3 9 (75.00%) Digital Marketing
3 9 (75.00%) Marketing Strategy
3 9 (75.00%) Pay per click
4 8 (66.67%) Content Marketing
4 8 (66.67%) Content Marketing Strategy
5 7 (58.33%) Analytics
6 2 (16.67%) Business Development
6 2 (16.67%) Copywriting
6 2 (16.67%) Marketing Automation
6 2 (16.67%) Statistics
6 2 (16.67%) Supply Chain Management
6 2 (16.67%) Telesales
7 1 (8.33%) Agile Software Development
7 1 (8.33%) Coaching
7 1 (8.33%) Email Marketing
7 1 (8.33%) SOLID
7 1 (8.33%) Technical Architecture
Programming Languages
1 6 (50.00%) JavaScript
Qualifications
1 11 (91.67%) Degree
Vendors
1 2 (16.67%) Google
1 2 (16.67%) Microsoft
2 1 (8.33%) Twitter