Customer Acquisition Job Trends in the Thames Valley

Customer Acquisition
South East > Thames Valley

The table below provides summary statistics and salary benchmarking for jobs advertised in the Thames Valley requiring Customer Acquisition skills. It covers permanent job vacancies from the 6 months leading up to 11 January 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 174 174 194
Rank change year-on-year 0 +20 +55
Permanent jobs citing Customer Acquisition 1 6 4
As % of all permanent jobs in the Thames Valley 0.025% 0.18% 0.10%
As % of the Processes & Methodologies category 0.031% 0.19% 0.11%
Number of salaries quoted 1 1 4
10th Percentile - - -
25th Percentile £46,750 £55,000 £60,000
Median annual salary (50th Percentile) £48,500 £60,000 £75,000
Median % change year-on-year -19.17% -20.00% -21.05%
75th Percentile £50,250 £65,000 £97,500
90th Percentile - - £111,000
South East median annual salary £57,500 £60,000 £75,000
% change year-on-year -4.17% -20.00% +13.21%

All Process & Methodology Skills
Thames Valley

Customer Acquisition falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Thames Valley.

Permanent vacancies with a requirement for process or methodology skills 3,232 3,135 3,521
As % of all permanent jobs advertised in the Thames Valley 80.60% 91.67% 89.16%
Number of salaries quoted 1,752 1,404 2,431
10th Percentile £30,000 £35,000 £31,250
25th Percentile £35,000 £45,000 £38,750
Median annual salary (50th Percentile) £50,000 £60,000 £55,000
Median % change year-on-year -16.67% +9.09% -
75th Percentile £67,813 £76,009 £68,750
90th Percentile £80,000 £90,000 £83,750
South East median annual salary £50,000 £58,000 £52,500
% change year-on-year -13.79% +10.48% -4.55%

Customer Acquisition
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing Customer Acquisition relative to all permanent IT jobs advertised in the Thames Valley.

Customer Acquisition job vacancy trend in the Thames Valley

Customer Acquisition
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Customer Acquisition.

Salary distribution trend for jobs in the Thames Valley citing Customer Acquisition

Customer Acquisition
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the Thames Valley region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire - 1 £48,500 - 8
Customer Acquisition
South East

Customer Acquisition
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Google Ads
1 1 (100.00%) SaaS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Marketing Manager
1 1 (100.00%) Marketing Manager
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Asset Management
1 1 (100.00%) B2B
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Creative Problem-Solving
1 1 (100.00%) Customer Retention
1 1 (100.00%) Demand Generation
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Marketing Automation
1 1 (100.00%) Problem-Solving
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google