Marketing Manager Job Trends in the Thames Valley

Marketing Manager
South East > Thames Valley

The median Marketing Manager salary in the Thames Valley is £46,750 per year, according to job vacancies posted during the 6 months leading to 6 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
6 Jan 2026
Same period 2025 Same period 2024
Rank 133 174 185
Rank change year-on-year +41 +11 +62
Permanent jobs requiring a Marketing Manager 39 8 3
As % of all permanent jobs in the Thames Valley 0.97% 0.23% 0.082%
As % of the Job Titles category 1.05% 0.27% 0.086%
Number of salaries quoted 34 2 1
10th Percentile - £52,875 -
25th Percentile £42,500 £53,438 £51,250
Median annual salary (50th Percentile) £46,750 £56,250 £52,500
Median % change year-on-year -16.89% +7.14% +40.00%
75th Percentile £50,000 £58,438 £53,750
90th Percentile - £58,625 -
South East median annual salary £50,000 £56,250 £66,250
% change year-on-year -11.11% -15.09% +76.67%

All Permanent IT Job Roles
Thames Valley

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the Thames Valley. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the Thames Valley with a recognized job title 3,709 3,008 3,480
% of permanent jobs with a recognized job title 92.36% 87.29% 94.82%
Number of salaries quoted 2,136 1,518 2,484
10th Percentile £30,000 £35,000 £30,500
25th Percentile £35,000 £43,750 £38,552
Median annual salary (50th Percentile) £49,000 £60,000 £54,000
Median % change year-on-year -18.33% +11.11% -1.82%
75th Percentile £65,000 £75,000 £67,500
90th Percentile £80,000 £90,000 £83,200
South East median annual salary £50,000 £56,000 £52,500
% change year-on-year -10.71% +6.67% -4.55%

Marketing Manager
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Manager' in the job title relative to all permanent IT jobs advertised in the Thames Valley.

Marketing Manager job vacancy trend in the Thames Valley

Marketing Manager
Salary Trend in the Thames Valley

Salary distribution trend for Marketing Manager job vacancies in the Thames Valley.

Salary distribution trend for Marketing Manager job vacancies in the Thames Valley

Marketing Manager
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the Thames Valley region over the 6 months to 6 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire - 26 £45,000 - 1
Oxfordshire +29 10 £50,000 -13.04%
Berkshire -6 3 - - 1
Marketing Manager
South East

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in the Thames Valley

For the 6 months to 6 January 2026, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the Thames Valley region featuring Marketing Manager in the job title.

1 27 (69.23%) B2B
2 20 (51.28%) Digital Marketing
3 17 (43.59%) SaaS
4 14 (35.90%) Pay per click
5 13 (33.33%) Demand Generation
5 13 (33.33%) E-Commerce
6 12 (30.77%) Campaign Management
7 10 (25.64%) B2C
7 10 (25.64%) Budget Control
7 10 (25.64%) Business Strategy
7 10 (25.64%) Google
7 10 (25.64%) Marketing Strategy
7 10 (25.64%) Planning and Forecasting
8 9 (23.08%) Analytics
9 8 (20.51%) SEO
10 7 (17.95%) Creative Marketing
10 7 (17.95%) Google Ads
10 7 (17.95%) Outbound Marketing
11 6 (15.38%) CRM
12 5 (12.82%) Collaborative Culture
13 4 (10.26%) Adobe
13 4 (10.26%) Canva
13 4 (10.26%) Degree
13 4 (10.26%) Marketing Analytics
13 4 (10.26%) Salesforce
14 3 (7.69%) Actionable Insight
14 3 (7.69%) Content Syndication
14 3 (7.69%) Email Marketing
14 3 (7.69%) Google Analytics
14 3 (7.69%) Lead Generation

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (2.56%) Adobe Creative Suite
Cloud Services
1 17 (43.59%) SaaS
2 7 (17.95%) Google Ads
3 4 (10.26%) Canva
4 3 (7.69%) Google Analytics
General
1 39 (100.00%) Marketing
2 13 (33.33%) Games
2 13 (33.33%) Social Skills
3 11 (28.21%) Finance
4 10 (25.64%) Electronics
4 10 (25.64%) Retail
5 2 (5.13%) Brand Awareness
6 1 (2.56%) Manufacturing
Miscellaneous
1 3 (7.69%) Blog
2 2 (5.13%) Social Media
3 1 (2.56%) Management Information System
Processes & Methodologies
1 27 (69.23%) B2B
2 20 (51.28%) Digital Marketing
3 14 (35.90%) Pay per click
4 13 (33.33%) Demand Generation
4 13 (33.33%) E-Commerce
5 12 (30.77%) Campaign Management
6 10 (25.64%) B2C
6 10 (25.64%) Budget Control
6 10 (25.64%) Business Strategy
6 10 (25.64%) Marketing Strategy
6 10 (25.64%) Planning and Forecasting
7 9 (23.08%) Analytics
8 8 (20.51%) SEO
9 7 (17.95%) Creative Marketing
9 7 (17.95%) Outbound Marketing
10 6 (15.38%) CRM
11 5 (12.82%) Collaborative Culture
12 4 (10.26%) Marketing Analytics
13 3 (7.69%) Email Marketing
13 3 (7.69%) Performance Metrics
Qualifications
1 4 (10.26%) Degree
Vendors
1 10 (25.64%) Google
2 4 (10.26%) Adobe
2 4 (10.26%) Salesforce
3 1 (2.56%) Zoho