Marketing Job Trends in West London

Marketing
London > West London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in West London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 11 January 2026, comparing them to the same period in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 26 21 14
Rank change year-on-year -5 -7 +9
Permanent jobs citing Marketing 29 35 29
As % of all permanent jobs in West London 5.52% 9.14% 8.53%
As % of the General category 7.71% 11.71% 13.62%
Number of salaries quoted 17 7 21
10th Percentile £28,000 £58,750 £31,250
25th Percentile £31,250 £66,250 £45,000
Median annual salary (50th Percentile) £33,500 £72,500 £70,000
Median % change year-on-year -53.79% +3.57% +33.33%
75th Percentile £65,000 £79,375 £82,500
90th Percentile - £80,000 £97,500
London median annual salary £55,000 £70,000 £65,000
% change year-on-year -21.43% +7.69% -3.70%

All General Skills
West London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in West London.

Permanent vacancies with a requirement for general skills 376 299 213
As % of all permanent jobs advertised in West London 71.62% 78.07% 62.65%
Number of salaries quoted 169 92 153
10th Percentile £30,000 £32,788 £27,500
25th Percentile £35,000 £47,000 £32,750
Median annual salary (50th Percentile) £47,000 £50,000 £52,500
Median % change year-on-year -6.00% -4.76% -4.55%
75th Percentile £68,750 £69,000 £70,000
90th Percentile £85,050 £87,500 £83,500
London median annual salary £71,028 £75,000 £75,000
% change year-on-year -5.30% - +3.45%

Marketing
Job Vacancy Trend in West London

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in West London.

Marketing job vacancy trend in West London

Marketing
Salary Trend in West London

Salary distribution trend for jobs in West London citing Marketing.

Salary distribution trend for jobs in West London citing Marketing

Marketing
Salary Histogram in West London

Salary distribution for jobs citing Marketing in West London over the 6 months to 11 January 2026.

Salary histogram for Marketing in West London

Marketing
Job Locations in West London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West London region over the 6 months to 11 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Hillingdon - 11 £33,500 - 2
Richmond upon Thames - 7 - - 2
Wembley +2 6 £28,000 -62.03% 1
Harrow 0 4 £65,000 -
Marketing
London

Marketing
Co-Occurring Skills & Capabilities in West London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (17.24%) WordPress
2 4 (13.79%) CMS
Applications
1 3 (10.34%) Adobe Creative Suite
1 3 (10.34%) Adobe Illustrator
1 3 (10.34%) InDesign
1 3 (10.34%) Microsoft Excel
1 3 (10.34%) Microsoft Office
1 3 (10.34%) Microsoft PowerPoint
1 3 (10.34%) Photoshop
Cloud Services
1 5 (17.24%) SaaS
2 3 (10.34%) Microsoft 365
3 2 (6.90%) Google Analytics
4 1 (3.45%) AWS
4 1 (3.45%) Azure
Database & Business Intelligence
1 4 (13.79%) Metadata
2 1 (3.45%) Big Data
General
1 9 (31.03%) Organisational Skills
2 6 (20.69%) Social Skills
3 5 (17.24%) Retail
4 4 (13.79%) Legal
5 3 (10.34%) Analytical Skills
5 3 (10.34%) Multimedia
6 2 (6.90%) Brand Awareness
6 2 (6.90%) Pharmaceutical
7 1 (3.45%) Finance
7 1 (3.45%) Influencing Skills
7 1 (3.45%) Italian Language
7 1 (3.45%) Spanish Language
Job Titles
1 6 (20.69%) Social Media Executive
2 4 (13.79%) Business Development Executive
2 4 (13.79%) Digital Executive
2 4 (13.79%) Marketing Executive
3 3 (10.34%) Creative Designer
3 3 (10.34%) Designer
4 2 (6.90%) Campaign Manager
4 2 (6.90%) Campaign Marketing Manager
4 2 (6.90%) Marketing Manager
5 1 (3.45%) Architect
5 1 (3.45%) CRM Architect
5 1 (3.45%) CRM Solutions Architect
5 1 (3.45%) Digital Marketing Specialist
5 1 (3.45%) Lead
5 1 (3.45%) Marketing Specialist
5 1 (3.45%) Solutions Architect
Miscellaneous
1 10 (34.48%) Social Media
2 4 (13.79%) Taxonomies
3 3 (10.34%) Animation
3 3 (10.34%) Graphic Design
3 3 (10.34%) Motion Graphics
4 1 (3.45%) Culture of Ownership
4 1 (3.45%) FMCG
4 1 (3.45%) Greenfield Project
4 1 (3.45%) IoT
4 1 (3.45%) Marketing Technology
4 1 (3.45%) Product Ownership
Processes & Methodologies
1 7 (24.14%) Analytics
1 7 (24.14%) Email Marketing
2 6 (20.69%) B2B
2 6 (20.69%) CRM
3 4 (13.79%) AI
3 4 (13.79%) Asset Management
3 4 (13.79%) B2B Marketing
3 4 (13.79%) Business Development
3 4 (13.79%) E-Commerce
4 3 (10.34%) Business Analytics
4 3 (10.34%) Business Intelligence
4 3 (10.34%) Customer Experience
4 3 (10.34%) Data Privacy
4 3 (10.34%) Line Management
4 3 (10.34%) Project Management
4 3 (10.34%) User Experience
4 3 (10.34%) UX Design
5 2 (6.90%) Agile
5 2 (6.90%) Data-Driven Marketing
5 2 (6.90%) Stakeholder Management
Programming Languages
1 1 (3.45%) C#
1 1 (3.45%) JavaScript
1 1 (3.45%) Python
Qualifications
1 4 (13.79%) Degree
2 1 (3.45%) DBS Check
2 1 (3.45%) Master's Degree
2 1 (3.45%) MBA
Quality Assurance & Compliance
1 4 (13.79%) Accessibility
2 3 (10.34%) ISO 9001
2 3 (10.34%) ISO/IEC 27001
Vendors
1 3 (10.34%) Adobe
1 3 (10.34%) Cisco
1 3 (10.34%) Microsoft
2 2 (6.90%) Google
2 2 (6.90%) Pardot
2 2 (6.90%) Salesforce