Period
to 13 July 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 13 July 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
13 Jul 2020
Same period 2019 Same period 2018
Rank 54 48 51
Rank change year-on-year -6 +3 -11
Permanent jobs citing Marketing 1,515 3,159 3,918
As % of all permanent jobs advertised in London 4.77% 5.37% 5.41%
As % of the General category 9.78% 11.07% 10.69%
Number of salaries quoted 1,220 2,530 2,955
Median annual salary £58,000 £55,000 £55,000
Median salary % change year-on-year +5.45% - -
10th Percentile £36,000 £31,250 £28,750
90th Percentile £90,000 £92,500 £90,000
England median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 15,495 28,546 36,647
As % of all permanent IT jobs advertised in London 48.83% 48.51% 50.63%
Number of salaries quoted 12,332 22,584 28,262
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £40,000 £36,250 £35,000
90th Percentile £112,500 £100,000 £97,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 13 July 2020.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 13 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +16 351 £60,000 - 21
West London -37 55 £51,250 -2.38% 13
South London +8 33 £58,750 +17.50% 1
East London +4 18 £55,000 +29.41% 4
North London -14 2 £56,250 +60.71% 5
Marketing
England

For the 6 months to 13 July 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 486 (32.08%) Agile Software Development
2 355 (23.43%) Finance
3 346 (22.84%) Analytics
4 284 (18.75%) Digital Marketing
5 259 (17.10%) JavaScript
6 257 (16.96%) SQL
6 257 (16.96%) Degree
7 250 (16.50%) CRM
8 243 (16.04%) HTML
9 228 (15.05%) Python
10 221 (14.59%) Analytical Skills
11 217 (14.32%) Salesforce.com
12 208 (13.73%) CSS
13 201 (13.27%) Business Intelligence
14 195 (12.87%) Microsoft
15 182 (12.01%) AWS
16 180 (11.88%) Problem-Solving
17 176 (11.62%) User Experience
18 175 (11.55%) Azure
19 169 (11.16%) SaaS
20 154 (10.17%) Scrum
21 149 (9.83%) E-Commerce
21 149 (9.83%) Project Management
22 142 (9.37%) Google
23 140 (9.24%) Java
24 135 (8.91%) Data Science
25 132 (8.71%) Decision-Making
26 130 (8.58%) B2B
27 127 (8.38%) Advertising
28 118 (7.79%) Adobe

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 72 (4.75%) CMS
2 39 (2.57%) Apache Spark
3 32 (2.11%) Elasticsearch
4 23 (1.52%) SharePoint
5 21 (1.39%) Adobe Experience Manager
6 20 (1.32%) Apache
7 19 (1.25%) Confluence
7 19 (1.25%) WordPress
8 17 (1.12%) SAS
9 15 (0.99%) Apache Airflow
10 14 (0.92%) EPiServer
11 8 (0.53%) IIS
11 8 (0.53%) Luigi
12 7 (0.46%) Headless CMS
12 7 (0.46%) Mule
12 7 (0.46%) Mule ESB
12 7 (0.46%) Sitecore CMS
13 6 (0.40%) Jupyter
13 6 (0.40%) Umbraco
14 5 (0.33%) Skype for Business
Applications
1 82 (5.41%) Microsoft Office
2 66 (4.36%) Microsoft Excel
3 59 (3.89%) Photoshop
4 51 (3.37%) Microsoft PowerPoint
5 47 (3.10%) Sketch
6 27 (1.78%) Adobe Illustrator
7 26 (1.72%) InVision
8 15 (0.99%) InDesign
9 14 (0.92%) Adobe Creative Suite
10 8 (0.53%) Adobe After Effects
11 7 (0.46%) Adobe XD
12 5 (0.33%) SPSS
12 5 (0.33%) Zeplin
13 4 (0.26%) Marvel
14 3 (0.20%) Adobe Premiere
14 3 (0.20%) EViews
14 3 (0.20%) Spreadsheet
14 3 (0.20%) Stata
15 2 (0.13%) InfoPath
15 2 (0.13%) MS Visio
Business Applications
1 27 (1.78%) Magento
2 22 (1.45%) Dynamics CRM
3 20 (1.32%) Salesforce.com CRM
4 15 (0.99%) Adobe Campaign
5 14 (0.92%) Eloqua
5 14 (0.92%) Payment Gateway
6 10 (0.66%) FastStats
6 10 (0.66%) Oracle EBS
7 9 (0.59%) Shopify
8 8 (0.53%) Oracle ERP
8 8 (0.53%) SAP CRM
9 6 (0.40%) Social Studio
10 5 (0.33%) Oracle Receivables
10 5 (0.33%) SAP ERP
10 5 (0.33%) SAP IS-U
11 4 (0.26%) Oracle Applications
11 4 (0.26%) Unica
12 3 (0.20%) SAP CO
12 3 (0.20%) SAP FI
12 3 (0.20%) SAP FI/CO
Cloud Services
1 182 (12.01%) AWS
2 175 (11.55%) Azure
3 169 (11.16%) SaaS
4 82 (5.41%) Power Platform
5 68 (4.49%) Google Analytics
6 63 (4.16%) GCP
7 62 (4.09%) Office 365
8 43 (2.84%) Salesforce Service Cloud
9 38 (2.51%) Salesforce Sales Cloud
10 27 (1.78%) Azure Data Factory
11 25 (1.65%) Adobe Analytics
12 20 (1.32%) Amazon S3
13 18 (1.19%) Cloud Computing
14 17 (1.12%) Azure Active Directory
15 15 (0.99%) GitHub
15 15 (0.99%) Serverless
16 14 (0.92%) Amazon EC2
16 14 (0.92%) G Suite
17 13 (0.86%) Adobe Creative Cloud
18 12 (0.79%) AWS Lambda
Communications & Networking
1 47 (3.10%) Internet
2 27 (1.78%) Firewall
3 22 (1.45%) DNS
4 21 (1.39%) VoIP
5 18 (1.19%) WAN
6 17 (1.12%) LAN
6 17 (1.12%) VPN
7 13 (0.86%) HTTP
8 8 (0.53%) Skype
9 7 (0.46%) Network Security
9 7 (0.46%) Wireless
10 6 (0.40%) SMS
11 5 (0.33%) DHCP
12 4 (0.26%) Cisco ASA
12 4 (0.26%) Cisco IOS
12 4 (0.26%) Cisco Nexus
12 4 (0.26%) RSVP
12 4 (0.26%) TCP/IP
12 4 (0.26%) VLAN
12 4 (0.26%) WebEx
Database & Business Intelligence
1 88 (5.81%) Data Warehouse
2 82 (5.41%) Power BI
3 68 (4.49%) Big Data
4 66 (4.36%) SQL Server
5 49 (3.23%) MySQL
6 42 (2.77%) NoSQL
7 40 (2.64%) MongoDB
7 40 (2.64%) Snowflake Schema
8 37 (2.44%) Data Lake
8 37 (2.44%) Hadoop
9 26 (1.72%) Relational Database
9 26 (1.72%) SQL Server Integration Services
10 25 (1.65%) Looker
11 24 (1.58%) Azure SQL Database
11 24 (1.58%) BigQuery
12 23 (1.52%) PostgreSQL
13 21 (1.39%) Data Mining
14 18 (1.19%) SQL Server Analysis Services
15 17 (1.12%) SQL Server 2019
16 14 (0.92%) Apache Cassandra
Development Applications
1 116 (7.66%) Git (software)
2 56 (3.70%) JIRA
3 29 (1.91%) Jenkins
4 14 (0.92%) Balsamiq
5 13 (0.86%) gulp
5 13 (0.86%) JUnit
6 10 (0.66%) Subversion
7 9 (0.59%) Grunt
8 8 (0.53%) Cucumber
8 8 (0.53%) PHPUnit
8 8 (0.53%) webpack
9 7 (0.46%) Bitbucket
9 7 (0.46%) Maven
9 7 (0.46%) Selenium
9 7 (0.46%) TeamCity
10 6 (0.40%) Mocha
10 6 (0.40%) Postman
10 6 (0.40%) Team Foundation Server
10 6 (0.40%) Visual Website Optimizer
10 6 (0.40%) WiX
General
1 355 (23.43%) Finance
2 127 (8.38%) Advertising
3 105 (6.93%) Retail
4 94 (6.20%) Telecoms
5 87 (5.74%) Public Sector
6 67 (4.42%) Legal
6 67 (4.42%) Manufacturing
7 64 (4.22%) Electronics
8 58 (3.83%) Games
9 46 (3.04%) Banking
10 43 (2.84%) Law
11 31 (2.05%) Publishing
12 23 (1.52%) Back Office
13 20 (1.32%) Brand Awareness
13 20 (1.32%) Front Office
14 12 (0.79%) Billing
15 11 (0.73%) Automotive
16 10 (0.66%) German Language
17 5 (0.33%) iGaming
17 5 (0.33%) Investment Banking
Job Titles
1 318 (20.99%) Developer
2 110 (7.26%) Analyst
3 84 (5.54%) Consultant
4 76 (5.02%) Product Manager
5 72 (4.75%) Designer
6 60 (3.96%) Architect
7 58 (3.83%) Data Engineer
8 57 (3.76%) Marketing Manager
9 50 (3.30%) Front End Developer (Client-Side Developer)
9 50 (3.30%) Project Manager
9 50 (3.30%) Salesforce Developer
10 46 (3.04%) UX Designer
11 45 (2.97%) Senior Developer
12 44 (2.90%) Java Developer
13 37 (2.44%) Data Scientist
14 35 (2.31%) .NET Developer
15 33 (2.18%) Account Manager
16 32 (2.11%) Administrator
16 32 (2.11%) Senior Manager
17 31 (2.05%) Junior
Libraries, Frameworks & Software Standards
1 243 (16.04%) HTML
2 208 (13.73%) CSS
3 93 (6.14%) REST
4 90 (5.94%) React
5 85 (5.61%) .NET
6 77 (5.08%) AngularJS
7 62 (4.09%) Web Services
8 58 (3.83%) CSS3
8 58 (3.83%) Node.js
9 57 (3.76%) SOAP
10 53 (3.50%) HTML5
11 51 (3.37%) Sass
12 42 (2.77%) Vue.js
13 37 (2.44%) .NET Core
14 35 (2.31%) ASP.NET Web API
15 34 (2.24%) Visualforce
16 32 (2.11%) ASP.NET
17 29 (1.91%) Kafka
17 29 (1.91%) Laravel
18 27 (1.78%) LESS
Miscellaneous
1 221 (14.59%) Analytical Skills
2 176 (11.62%) User Experience
3 84 (5.54%) Social Media
4 72 (4.75%) Self-Motivation
5 69 (4.55%) Marketing Technology
6 50 (3.30%) Blog
7 47 (3.10%) Mobile App
8 43 (2.84%) Enterprise Software
9 42 (2.77%) Greenfield Project
10 33 (2.18%) Algorithms
11 24 (1.58%) Online Games
12 22 (1.45%) Management Information System
13 21 (1.39%) Analytical Mindset
14 19 (1.25%) Fixed Income
14 19 (1.25%) Virtual Team
15 18 (1.19%) Digital Media
16 15 (0.99%) Cloud Native
16 15 (0.99%) Public Cloud
17 13 (0.86%) FMCG
18 12 (0.79%) Contract for Difference
Operating Systems
1 61 (4.03%) Linux
2 46 (3.04%) Windows
3 38 (2.51%) Android
4 32 (2.11%) Apple iOS
5 15 (0.99%) Windows 10
5 15 (0.99%) Windows Server
6 11 (0.73%) Unix
7 10 (0.66%) Windows Server 2012
8 9 (0.59%) Mac OS X
9 6 (0.40%) Windows 7
9 6 (0.40%) Windows Server 2016
10 4 (0.26%) Ubuntu
11 3 (0.20%) CentOS
11 3 (0.20%) Windows 8
12 2 (0.13%) Windows Vista
13 1 (0.066%) HPUX
13 1 (0.066%) Mac OS
13 1 (0.066%) Windows Mobile
Processes & Methodologies
1 486 (32.08%) Agile Software Development
2 346 (22.84%) Analytics
3 284 (18.75%) Digital Marketing
4 250 (16.50%) CRM
5 201 (13.27%) Business Intelligence
6 180 (11.88%) Problem-Solving
7 154 (10.17%) Scrum
8 149 (9.83%) E-Commerce
8 149 (9.83%) Project Management
9 135 (8.91%) Data Science
10 132 (8.71%) Decision-Making
11 130 (8.58%) B2B
12 114 (7.52%) Business Development
13 100 (6.60%) Marketing Automation
14 98 (6.47%) Data Modelling
14 98 (6.47%) Fintech
15 96 (6.34%) Machine Learning
16 94 (6.20%) Project Delivery
16 94 (6.20%) TDD
17 86 (5.68%) DevOps
Programming Languages
1 259 (17.10%) JavaScript
2 257 (16.96%) SQL
3 228 (15.05%) Python
4 140 (9.24%) Java
5 101 (6.67%) C#
6 76 (5.02%) PHP
7 66 (4.36%) R
8 57 (3.76%) Apex Code
9 38 (2.51%) TypeScript
10 29 (1.91%) C
10 29 (1.91%) Ruby
11 23 (1.52%) Scala
12 14 (0.92%) ES6
12 14 (0.92%) Java 8
13 13 (0.86%) PowerShell
14 10 (0.66%) C++
15 6 (0.40%) Go
15 6 (0.40%) T-SQL
15 6 (0.40%) VBA
16 5 (0.33%) PL/SQL
Qualifications
1 257 (16.96%) Degree
2 34 (2.24%) Computer Science Degree
3 25 (1.65%) Master's Degree
4 24 (1.58%) SANS
5 20 (1.32%) MBA
6 17 (1.12%) Numerate Degree
7 15 (0.99%) PhD
8 12 (0.79%) Oracle Certification
9 9 (0.59%) Security Cleared
10 8 (0.53%) Microsoft Certification
11 7 (0.46%) ISEB
12 6 (0.40%) CISM
12 6 (0.40%) CISSP
13 5 (0.33%) Cisco Certification
13 5 (0.33%) ITIL Foundation Certificate
13 5 (0.33%) SC Cleared
14 4 (0.26%) CCNP
14 4 (0.26%) CESG Certified Professional
14 4 (0.26%) ITIL Certification
14 4 (0.26%) PMP
Quality Assurance & Compliance
1 65 (4.29%) QA
2 39 (2.57%) GDPR
3 27 (1.78%) Actionable Recommendations
4 17 (1.12%) Data Quality
5 10 (0.66%) SLA
6 4 (0.26%) WCAG
7 3 (0.20%) PCI DSS
8 2 (0.13%) COBIT
8 2 (0.13%) Cyber Essentials
8 2 (0.13%) GLBA
8 2 (0.13%) HIPAA
8 2 (0.13%) ISO/IEC 27001
8 2 (0.13%) NIST
8 2 (0.13%) SEPA
9 1 (0.066%) EMIR
9 1 (0.066%) ISO 20022
9 1 (0.066%) MiFID
9 1 (0.066%) PMO
9 1 (0.066%) SNOMED CT
System Software
1 48 (3.17%) Docker
2 43 (2.84%) Active Directory
3 8 (0.53%) VMware Infrastructure
4 7 (0.46%) Hyper-V
5 3 (0.20%) HDFS
6 2 (0.13%) Virtual Machines
Systems Management
1 33 (2.18%) Kubernetes
2 23 (1.52%) Terraform
3 19 (1.25%) Ansible
3 19 (1.25%) Single Sign-On
4 16 (1.06%) QRadar
5 13 (0.86%) Puppet
6 10 (0.66%) SCCM
7 9 (0.59%) Microsoft Intune
8 8 (0.53%) Opscode Chef
8 8 (0.53%) Opsgenie
9 5 (0.33%) Salt
10 4 (0.26%) AirWatch
10 4 (0.26%) Backup Exec
10 4 (0.26%) Mesos
10 4 (0.26%) Symantec Endpoint Protection
11 3 (0.20%) cPanel
11 3 (0.20%) Kibana
11 3 (0.20%) Nagios
11 3 (0.20%) Oozie
11 3 (0.20%) SCOM
Vendors
1 217 (14.32%) Salesforce.com
2 195 (12.87%) Microsoft
3 142 (9.37%) Google
4 118 (7.79%) Adobe
5 88 (5.81%) SAP
6 76 (5.02%) Tableau
7 63 (4.16%) Pardot
8 43 (2.84%) Oracle
9 36 (2.38%) Cisco
9 36 (2.38%) Salesforce Marketing Cloud
10 29 (1.91%) Cognizant
10 29 (1.91%) IBM
11 21 (1.39%) CyberArk
11 21 (1.39%) Facebook
12 20 (1.32%) CheckPoint
12 20 (1.32%) Palo Alto
13 19 (1.25%) Thycotic
14 18 (1.19%) Dell
14 18 (1.19%) Marketo
15 17 (1.12%) HubSpot