Period
to 15 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 52 45 30
Rank change year-on-year -7 -15 +3
Permanent jobs citing Marketing 3,654 4,456 5,426
As % of all permanent IT jobs advertised in London 5.27% 6.02% 6.69%
As % of the General category 10.69% 11.36% 12.63%
Number of salaries quoted 2,640 3,357 4,597
London median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £28,750 £32,000 £27,500
90th Percentile £90,000 £90,000 £87,500
England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 34,179 39,226 42,974
As % of all permanent IT jobs advertised in London 49.28% 52.98% 52.96%
Number of salaries quoted 26,471 28,325 36,876
London median annual salary £62,500 £60,000 £58,000
Median salary % change year-on-year +4.17% +3.45% +0.87%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £97,500 £95,000 £90,000
England median annual salary £52,500 £50,500 £50,000
% change year-on-year +3.96% +1.00% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 15 August 2018.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -18 534 £53,750 +4.88% 127
West London +21 183 £45,000 +5.88% 91
East London -16 64 £50,000 -25.93% 43
South London -9 59 £36,368 -41.81% 10
North London +7 19 £45,000 -5.26% 7
Marketing
England

For the 6 months to 15 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,071 (29.31%) Agile Software Development
2 955 (26.14%) Finance
3 823 (22.52%) Analytics
4 808 (22.11%) Degree
5 660 (18.06%) SQL
6 647 (17.71%) Digital Marketing
7 602 (16.48%) CRM
8 571 (15.63%) HTML
9 529 (14.48%) Analytical Skills
10 485 (13.27%) JavaScript
11 479 (13.11%) Salesforce.com
12 469 (12.84%) CSS
12 469 (12.84%) User Experience
13 458 (12.53%) E-Commerce
14 430 (11.77%) Project Management
15 412 (11.28%) Retail
16 388 (10.62%) Microsoft
17 381 (10.43%) Problem-Solving
18 365 (9.99%) Business Intelligence
19 356 (9.74%) Adobe
20 340 (9.30%) SQL Server
21 326 (8.92%) Advertising
22 310 (8.48%) Stakeholder Management
23 304 (8.32%) Amazon AWS
24 302 (8.26%) Google
25 297 (8.13%) Business Development
26 296 (8.10%) .NET
27 289 (7.91%) Python
27 289 (7.91%) Microsoft Azure
28 285 (7.80%) Scrum

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 253 (6.92%) CMS
2 110 (3.01%) Sitecore CMS
3 109 (2.98%) SAS
4 71 (1.94%) Adobe Experience Manager
4 71 (1.94%) EPiServer
5 62 (1.70%) Apache Spark
6 58 (1.59%) WordPress
7 50 (1.37%) SharePoint
8 44 (1.20%) Confluence
9 37 (1.01%) Apache
9 37 (1.01%) Drupal
10 31 (0.85%) Elasticsearch
11 23 (0.63%) Apache Solr
11 23 (0.63%) Umbraco
12 14 (0.38%) IIS
13 13 (0.36%) SharePoint 2013
14 11 (0.30%) Apache Pig
15 9 (0.25%) MS Exchange
15 9 (0.25%) nginx
15 9 (0.25%) Tomcat
Applications
1 168 (4.60%) Microsoft Excel
2 111 (3.04%) Microsoft Office
3 101 (2.76%) Microsoft PowerPoint
4 88 (2.41%) Photoshop
5 50 (1.37%) InVision
6 49 (1.34%) Adobe Illustrator
7 39 (1.07%) SPSS
8 35 (0.96%) OmniGraffle
9 31 (0.85%) MS Visio
10 30 (0.82%) Adobe Creative Suite
11 18 (0.49%) Microsoft Project
12 17 (0.47%) InDesign
13 14 (0.38%) Chatbot
14 12 (0.33%) Adobe After Effects
14 12 (0.33%) Spreadsheet
15 8 (0.22%) Adobe Premiere
16 6 (0.16%) EViews
17 4 (0.11%) ProjectWise
17 4 (0.11%) UserZoom
18 3 (0.082%) Stata
Business Applications
1 87 (2.38%) Eloqua
2 76 (2.08%) Salesforce.com CRM
3 64 (1.75%) Dynamics CRM
4 51 (1.40%) SAP Hybris
5 50 (1.37%) Adobe Campaign
6 29 (0.79%) Magento
7 20 (0.55%) Unica
8 17 (0.47%) NetSuite
9 15 (0.41%) Dynamics NAV
10 14 (0.38%) Dynamics AX
11 13 (0.36%) FastStats
12 12 (0.33%) SDL Web 8
13 11 (0.30%) Payment Gateway
14 8 (0.22%) SAP CRM
15 7 (0.19%) Raiser's Edge
16 6 (0.16%) BASE24
17 5 (0.14%) Oracle Receivables
17 5 (0.14%) Postilion
18 4 (0.11%) SAP Forecasting and Replenishment
18 4 (0.11%) Shopify
Cloud Services
1 304 (8.32%) Amazon AWS
2 289 (7.91%) Microsoft Azure
3 194 (5.31%) SaaS
4 180 (4.93%) Google Analytics
5 90 (2.46%) Adobe Analytics
6 82 (2.24%) Serverless
7 64 (1.75%) Salesforce Service Cloud
8 61 (1.67%) IaaS
8 61 (1.67%) PaaS
9 55 (1.51%) npm
10 54 (1.48%) AdWords
11 53 (1.45%) Google Cloud Platform
12 51 (1.40%) Cloud Computing
13 50 (1.37%) Adobe Creative Cloud
14 41 (1.12%) Office 365
15 37 (1.01%) GitHub
16 33 (0.90%) Azure Data Factory
17 31 (0.85%) Cortana Intelligence Suite
17 31 (0.85%) Salesforce Sales Cloud
18 24 (0.66%) Amazon EC2
Communications & Networking
1 97 (2.65%) Internet
2 41 (1.12%) HTTP
3 37 (1.01%) Firewall
4 36 (0.99%) SMS
5 30 (0.82%) DNS
6 23 (0.63%) Broadband
7 22 (0.60%) TCP/IP
8 21 (0.57%) Intranet
8 21 (0.57%) SAN
9 14 (0.38%) VPN
10 12 (0.33%) SSL
10 12 (0.33%) Wireless
11 11 (0.30%) Skype
11 11 (0.30%) Wi-Fi
12 10 (0.27%) Network Security
12 10 (0.27%) Unified Communications
13 9 (0.25%) WAN
14 8 (0.22%) DHCP
14 8 (0.22%) VoIP
15 6 (0.16%) LAN
Database & Business Intelligence
1 340 (9.30%) SQL Server
2 237 (6.49%) Big Data
3 120 (3.28%) NoSQL
4 117 (3.20%) Data Warehouse
5 109 (2.98%) MySQL
6 108 (2.96%) Relational Database
7 94 (2.57%) Hadoop
8 92 (2.52%) Power BI
9 87 (2.38%) MongoDB
10 74 (2.03%) SQL Server Integration Services
11 53 (1.45%) SQL Server 2016
12 46 (1.26%) PostgreSQL
13 43 (1.18%) Couchbase
14 42 (1.15%) SQL Server Reporting Services
15 40 (1.09%) Data Lake
16 35 (0.96%) Apache Hive
16 35 (0.96%) Azure SQL Database
16 35 (0.96%) RDBMS
17 32 (0.88%) Data Mining
18 30 (0.82%) Blockchain
Development Applications
1 212 (5.80%) Git (software)
2 115 (3.15%) JIRA
3 108 (2.96%) Visual Studio
4 88 (2.41%) Team Foundation Server
5 72 (1.97%) gulp
6 69 (1.89%) TeamCity
7 59 (1.61%) Selenium
8 50 (1.37%) Octopus Deploy
9 47 (1.29%) Jenkins
10 42 (1.15%) Bower
10 42 (1.15%) Protractor
11 39 (1.07%) Karma Test Runner
11 39 (1.07%) Mocha
11 39 (1.07%) Sinon.JS
12 33 (0.90%) Grunt
13 31 (0.85%) Visual Studio Team System
14 20 (0.55%) Dreamweaver
15 18 (0.49%) Subversion
16 16 (0.44%) NUnit
17 14 (0.38%) MSTest
General
1 955 (26.14%) Finance
2 412 (11.28%) Retail
3 326 (8.92%) Advertising
4 197 (5.39%) Telecoms
5 187 (5.12%) Banking
6 168 (4.60%) Legal
7 130 (3.56%) Manufacturing
8 115 (3.15%) Games
9 104 (2.85%) Electronics
10 75 (2.05%) Publishing
11 65 (1.78%) Back Office
12 44 (1.20%) Financial Institution
13 41 (1.12%) Investment Banking
14 40 (1.09%) Law
15 39 (1.07%) Corporate Banking
16 34 (0.93%) Digital Economy
17 29 (0.79%) Front Office
18 26 (0.71%) Billing
19 25 (0.68%) Automotive
20 21 (0.57%) Brand Awareness
Job Titles
1 592 (16.20%) Developer
2 405 (11.08%) Analyst
3 282 (7.72%) Consultant
4 194 (5.31%) Architect
5 191 (5.23%) Product Manager
6 178 (4.87%) Marketing Manager
7 160 (4.38%) .NET Developer
8 158 (4.32%) Designer
9 135 (3.69%) Business Analyst
10 128 (3.50%) Senior Manager
11 126 (3.45%) Project Manager
12 113 (3.09%) C# Developer
13 101 (2.76%) Data Analyst
14 100 (2.74%) Junior
15 97 (2.65%) Marketing Executive
16 90 (2.46%) Solutions Architect
17 84 (2.30%) UX Designer
18 77 (2.11%) Data Scientist
19 75 (2.05%) Senior Developer
20 73 (2.00%) Graduate
Libraries, Frameworks & Software Standards
1 571 (15.63%) HTML
2 469 (12.84%) CSS
3 296 (8.10%) .NET
4 179 (4.90%) AngularJS
5 170 (4.65%) Web Services
6 163 (4.46%) HTML5
7 150 (4.11%) jQuery
8 147 (4.02%) ASP.NET
9 138 (3.78%) RESTful
10 122 (3.34%) CSS3
11 114 (3.12%) React
12 108 (2.96%) ASP.NET MVC
13 99 (2.71%) Sass
13 99 (2.71%) XML
14 77 (2.11%) ASP.NET Web API
14 77 (2.11%) Node.js
15 72 (1.97%) Visualforce
16 70 (1.92%) LESS
16 70 (1.92%) Twitter Bootstrap
17 68 (1.86%) Mason
Miscellaneous
1 529 (14.48%) Analytical Skills
2 469 (12.84%) User Experience
3 269 (7.36%) Social Media
4 210 (5.75%) Computer Science
5 168 (4.60%) Self-Motivation
6 128 (3.50%) Mobile App
7 122 (3.34%) Fintech
8 92 (2.52%) Virtual Team
9 88 (2.41%) Marketing Technology
10 82 (2.24%) Management Information System
11 67 (1.83%) FMCG
12 63 (1.72%) Blog
13 58 (1.59%) Algorithms
14 57 (1.56%) Cloud Native
15 49 (1.34%) Data Structures
15 49 (1.34%) Enterprise Software
16 43 (1.18%) Digital Media
17 39 (1.07%) Data Centre
18 36 (0.99%) Public Cloud
19 35 (0.96%) Greenfield Project
Operating Systems
1 171 (4.68%) Linux
2 141 (3.86%) Windows
3 52 (1.42%) Android
4 51 (1.40%) Apple iOS
5 44 (1.20%) Windows Server
6 29 (0.79%) Windows 10
7 23 (0.63%) Windows Server 2012
8 20 (0.55%) Red Hat Enterprise Linux
9 18 (0.49%) Unix
9 18 (0.49%) Windows Server 2008
10 16 (0.44%) Windows 7
11 11 (0.30%) CentOS
12 10 (0.27%) Mac OS
13 4 (0.11%) Debian
13 4 (0.11%) Windows 8
14 2 (0.055%) Mac OS X
14 2 (0.055%) Ubuntu
14 2 (0.055%) Windows Embedded Compact
15 1 (0.027%) SUSE
15 1 (0.027%) Windows Server 2003
Processes & Methodologies
1 1,071 (29.31%) Agile Software Development
2 823 (22.52%) Analytics
3 647 (17.71%) Digital Marketing
4 602 (16.48%) CRM
5 458 (12.53%) E-Commerce
6 430 (11.77%) Project Management
7 381 (10.43%) Problem-Solving
8 365 (9.99%) Business Intelligence
9 310 (8.48%) Stakeholder Management
10 297 (8.13%) Business Development
11 285 (7.80%) Scrum
12 271 (7.42%) Product Management
13 255 (6.98%) Presales
14 250 (6.84%) Software Engineering
15 245 (6.70%) Marketing Automation
15 245 (6.70%) SEO
16 243 (6.65%) DevOps
17 241 (6.60%) Data Science
18 236 (6.46%) B2B
19 224 (6.13%) Web Development
Programming Languages
1 660 (18.06%) SQL
2 485 (13.27%) JavaScript
3 289 (7.91%) Python
4 284 (7.77%) C#
5 236 (6.46%) Java
6 145 (3.97%) PHP
7 108 (2.96%) R
8 83 (2.27%) Apex Code
9 72 (1.97%) T-SQL
10 47 (1.29%) PowerShell
11 45 (1.23%) C
11 45 (1.23%) VBA
12 44 (1.20%) Scala
13 37 (1.01%) VB
14 35 (0.96%) Ruby
15 33 (0.90%) Go
16 32 (0.88%) U-SQL
17 31 (0.85%) C++
18 24 (0.66%) Bash Shell
19 23 (0.63%) Perl
Qualifications
1 808 (22.11%) Degree
2 83 (2.27%) Master's Degree
3 56 (1.53%) Computer Science Degree
4 43 (1.18%) Microsoft Certification
5 42 (1.15%) Security Cleared
6 40 (1.09%) PMI Certification
7 39 (1.07%) SAFe Agilist
8 38 (1.04%) Numerate Degree
9 32 (0.88%) PhD
10 30 (0.82%) MBA
11 28 (0.77%) SC Cleared
12 25 (0.68%) PMP
13 18 (0.49%) MCSE
14 15 (0.41%) CFA
14 15 (0.41%) CIMA
15 13 (0.36%) CISSP
16 9 (0.25%) Cisco Certification
16 9 (0.25%) CISM
17 8 (0.22%) MCSD
18 7 (0.19%) MCSA
Quality Assurance & Compliance
1 226 (6.19%) QA
2 71 (1.94%) GDPR
3 67 (1.83%) Data Quality
4 34 (0.93%) PMO
5 22 (0.60%) GCP
6 19 (0.52%) ISO/IEC 27001
7 17 (0.47%) SLA
8 15 (0.41%) PCI DSS
9 14 (0.38%) COBIT
10 5 (0.14%) ISO 9001
11 4 (0.11%) Actionable Recommendations
11 4 (0.11%) PSD2
11 4 (0.11%) Sarbanes-Oxley
12 3 (0.082%) Disclosure Scotland
12 3 (0.082%) IFRS
12 3 (0.082%) PMBOK
12 3 (0.082%) SEPA
13 2 (0.055%) COSO
13 2 (0.055%) ISO 20022
13 2 (0.055%) ISO 22301
System Software
1 77 (2.11%) Docker
2 69 (1.89%) Active Directory
3 33 (0.90%) Virtual Machines
4 25 (0.68%) VMware Infrastructure
5 12 (0.33%) Apache Flume
6 9 (0.25%) VMware ESXi
7 7 (0.19%) HDFS
8 5 (0.14%) VMware NSX
8 5 (0.14%) vSphere
8 5 (0.14%) XenApp
8 5 (0.14%) XenDesktop
9 4 (0.11%) Microsoft App-V
10 2 (0.055%) Hyper-V
10 2 (0.055%) LXC
10 2 (0.055%) Virtual Desktop
11 1 (0.027%) Firmware
11 1 (0.027%) Samba
11 1 (0.027%) Varnish
11 1 (0.027%) Xen
11 1 (0.027%) XenServer
Systems Management
1 40 (1.09%) Puppet
2 32 (0.88%) Kubernetes
2 32 (0.88%) Opscode Chef
3 31 (0.85%) Ansible
4 17 (0.47%) Terraform
5 16 (0.44%) SCCM
6 12 (0.33%) Oozie
6 12 (0.33%) Single Sign-On
7 6 (0.16%) Kibana
8 5 (0.14%) HP Quality Center
8 5 (0.14%) logstash
8 5 (0.14%) Microsoft Intune
8 5 (0.14%) Salt
9 4 (0.11%) Microsoft Clustering
9 4 (0.11%) Nagios
10 3 (0.082%) Backup Exec
10 3 (0.082%) Consul
10 3 (0.082%) Failover Clustering
10 3 (0.082%) Norton AntiVirus
10 3 (0.082%) Packer
Vendors
1 479 (13.11%) Salesforce.com
2 388 (10.62%) Microsoft
3 356 (9.74%) Adobe
4 302 (8.26%) Google
5 183 (5.01%) SAP
6 167 (4.57%) Salesforce Marketing Cloud
7 160 (4.38%) Oracle
8 156 (4.27%) Tableau
9 137 (3.75%) Sitecore
10 123 (3.37%) Marketo
11 87 (2.38%) Facebook
12 62 (1.70%) hybris
13 58 (1.59%) Alias
13 58 (1.59%) Pardot
14 56 (1.53%) Cognizant
15 46 (1.26%) Informatica
16 41 (1.12%) Twitter
17 34 (0.93%) ATG
18 31 (0.85%) IBM
19 29 (0.79%) VMware