Period
to 25 September 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 September 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
25 Sep 2020
Same period 2019 Same period 2018
Rank 72 48 53
Rank change year-on-year -24 +5 -7
Permanent jobs citing Marketing 859 2,981 3,683
As % of all permanent jobs advertised in London 4.28% 5.34% 5.35%
As % of the General category 8.80% 11.11% 10.54%
Number of salaries quoted 714 2,358 2,821
Median annual salary £60,000 £55,000 £57,500
Median salary % change year-on-year +9.09% -4.35% -
10th Percentile £38,750 £32,500 £30,000
90th Percentile £95,000 £90,000 £90,000
England median annual salary £55,000 £50,000 £47,500
% change year-on-year +10.00% +5.26% +2.15%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 9,762 26,829 34,949
As % of all permanent IT jobs advertised in London 48.63% 48.09% 50.77%
Number of salaries quoted 7,948 21,072 27,150
Median annual salary £72,500 £65,000 £62,500
Median salary % change year-on-year +11.54% +4.00% +4.17%
10th Percentile £42,500 £36,250 £35,000
90th Percentile £117,500 £102,500 £97,500
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +2.94%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 25 September 2020.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 25 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -13 194 £60,000 +9.09% 39
West London -14 31 £50,000 -2.44% 13
South London +25 14 £62,500 +13.64% 3
East London +5 12 £55,000 +15.79% 9
Marketing
England

For the 6 months to 25 September 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 271 (31.55%) Agile Software Development
2 238 (27.71%) Finance
3 230 (26.78%) Digital Marketing
4 193 (22.47%) Analytics
5 181 (21.07%) Business Intelligence
6 170 (19.79%) HTML
7 155 (18.04%) Python
8 154 (17.93%) JavaScript
8 154 (17.93%) SQL
9 149 (17.35%) Salesforce.com
10 147 (17.11%) CRM
11 141 (16.41%) CSS
12 124 (14.44%) Degree
13 123 (14.32%) Analytical Skills
14 116 (13.50%) SaaS
15 114 (13.27%) Telecoms
16 113 (13.15%) AWS
16 113 (13.15%) Public Sector
17 108 (12.57%) SAP
18 105 (12.22%) Microsoft
19 100 (11.64%) Programme Management
20 99 (11.53%) Electronics
21 98 (11.41%) Manufacturing
22 95 (11.06%) E-Commerce
23 91 (10.59%) Data Science
24 88 (10.24%) Azure
25 86 (10.01%) Git (software)
25 86 (10.01%) REST
26 80 (9.31%) Google
27 78 (9.08%) Marketing Automation

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (4.66%) CMS
2 28 (3.26%) Apache Spark
3 18 (2.10%) Apache
4 15 (1.75%) Confluence
5 12 (1.40%) Adobe Experience Manager
5 12 (1.40%) Elasticsearch
5 12 (1.40%) Headless CMS
6 11 (1.28%) EPiServer
7 10 (1.16%) IIS
7 10 (1.16%) SharePoint
8 9 (1.05%) WordPress
9 8 (0.93%) Apache Airflow
10 4 (0.47%) Skype for Business
10 4 (0.47%) Tomcat
11 3 (0.35%) SAS
12 2 (0.23%) Drupal
12 2 (0.23%) Joomla!
12 2 (0.23%) Jupyter
13 1 (0.12%) Umbraco
13 1 (0.12%) WildFly
Applications
1 57 (6.64%) Microsoft Office
2 40 (4.66%) Microsoft Excel
3 27 (3.14%) Microsoft PowerPoint
4 14 (1.63%) Sketch
5 12 (1.40%) Photoshop
6 11 (1.28%) InVision
7 8 (0.93%) Adobe Illustrator
7 8 (0.93%) Zeplin
8 4 (0.47%) Marvel
9 3 (0.35%) Adobe Creative Suite
10 2 (0.23%) Adobe Premiere
10 2 (0.23%) Chatbot
10 2 (0.23%) EViews
10 2 (0.23%) InDesign
10 2 (0.23%) Maya
10 2 (0.23%) Microsoft Project
10 2 (0.23%) MS Visio
10 2 (0.23%) Stata
11 1 (0.12%) Acrobat
11 1 (0.12%) SPSS
Business Applications
1 18 (2.10%) Dynamics CRM
1 18 (2.10%) Magento
2 12 (1.40%) Salesforce.com CRM
3 9 (1.05%) Adobe Campaign
4 7 (0.81%) FastStats
5 6 (0.70%) Payment Gateway
5 6 (0.70%) Social Studio
6 5 (0.58%) Shopify
7 4 (0.47%) Unica
8 3 (0.35%) FINCAD Analytics
8 3 (0.35%) Oracle EBS
8 3 (0.35%) SAP CRM
9 2 (0.23%) Oracle ERP
9 2 (0.23%) Oracle Receivables
9 2 (0.23%) SAP ERP
9 2 (0.23%) SAP IS-U
10 1 (0.12%) Oracle BPM
10 1 (0.12%) SAP Business One
10 1 (0.12%) SAP HCM
10 1 (0.12%) Sentinel
Cloud Services
1 116 (13.50%) SaaS
2 113 (13.15%) AWS
3 88 (10.24%) Azure
4 49 (5.70%) Google Analytics
4 49 (5.70%) Office 365
5 39 (4.54%) Power Platform
6 37 (4.31%) Salesforce Service Cloud
7 34 (3.96%) GCP
8 28 (3.26%) Salesforce Sales Cloud
9 21 (2.44%) Amazon EC2
10 16 (1.86%) Amazon S3
11 15 (1.75%) Adobe Analytics
12 14 (1.63%) Azure Data Factory
13 13 (1.51%) PaaS
13 13 (1.51%) Serverless
14 11 (1.28%) Firebase
15 10 (1.16%) AWS Lambda
15 10 (1.16%) Azure Functions
15 10 (1.16%) GitHub
16 9 (1.05%) IaaS
Communications & Networking
1 41 (4.77%) Internet
2 30 (3.49%) Firewall
3 12 (1.40%) SMS
4 7 (0.81%) DNS
5 6 (0.70%) HTTP
5 6 (0.70%) VoIP
5 6 (0.70%) VPN
6 5 (0.58%) DHCP
7 4 (0.47%) Cisco ASA
7 4 (0.47%) Cisco Firepower
7 4 (0.47%) Cisco IOS
7 4 (0.47%) Cisco Nexus
7 4 (0.47%) Skype
7 4 (0.47%) VLAN
7 4 (0.47%) WebEx
8 3 (0.35%) Bluetooth
9 2 (0.23%) Network Security
9 2 (0.23%) WAN
10 1 (0.12%) MPLS
10 1 (0.12%) Unified Communications
Database & Business Intelligence
1 45 (5.24%) Data Warehouse
2 43 (5.01%) Big Data
3 39 (4.54%) Power BI
4 36 (4.19%) Snowflake Schema
5 34 (3.96%) Looker
6 33 (3.84%) SQL Server
7 30 (3.49%) MySQL
8 19 (2.21%) NoSQL
9 17 (1.98%) MongoDB
9 17 (1.98%) Relational Database
10 16 (1.86%) BigQuery
11 15 (1.75%) Data Lake
11 15 (1.75%) PostgreSQL
12 13 (1.51%) Amazon RDS
13 12 (1.40%) Amazon Redshift
14 11 (1.28%) Azure SQL Database
14 11 (1.28%) Hadoop
15 10 (1.16%) Data Mining
16 8 (0.93%) Azure SQL Data Warehouse
17 6 (0.70%) SQL Server 2019
Development Applications
1 86 (10.01%) Git (software)
2 51 (5.94%) JIRA
3 10 (1.16%) Jenkins
4 9 (1.05%) Grunt
4 9 (1.05%) gulp
5 7 (0.81%) JUnit
6 5 (0.58%) Mocha
6 5 (0.58%) PHPUnit
7 4 (0.47%) Ant
7 4 (0.47%) git-flow
7 4 (0.47%) RSpec
7 4 (0.47%) Subversion
8 2 (0.23%) Atlassian Bamboo
8 2 (0.23%) CircleCI
8 2 (0.23%) Octopus Deploy
8 2 (0.23%) TeamCity
8 2 (0.23%) Vagrant
8 2 (0.23%) webpack
9 1 (0.12%) Balsamiq
9 1 (0.12%) Cypress.io
General
1 238 (27.71%) Finance
2 114 (13.27%) Telecoms
3 113 (13.15%) Public Sector
4 99 (11.53%) Electronics
5 98 (11.41%) Manufacturing
6 53 (6.17%) Advertising
7 45 (5.24%) Retail
8 36 (4.19%) Law
9 33 (3.84%) Legal
10 29 (3.38%) Banking
11 20 (2.33%) Games
12 11 (1.28%) Brand Awareness
13 10 (1.16%) Publishing
13 10 (1.16%) Retail Banking
14 7 (0.81%) Billing
14 7 (0.81%) Financial Institution
15 4 (0.47%) Back Office
15 4 (0.47%) French Language
15 4 (0.47%) Front Office
16 3 (0.35%) German Language
Job Titles
1 198 (23.05%) Developer
2 63 (7.33%) Product Manager
3 62 (7.22%) Consultant
4 55 (6.40%) Analyst
5 47 (5.47%) Architect
6 43 (5.01%) Salesforce Developer
7 39 (4.54%) Full Stack Developer
8 37 (4.31%) Data Engineer
8 37 (4.31%) Marketing Manager
9 36 (4.19%) Front End Developer (Client-Side Developer)
10 28 (3.26%) Administrator
11 27 (3.14%) Security Engineer
12 25 (2.91%) Designer
13 24 (2.79%) JavaScript Developer
14 23 (2.68%) Project Manager
14 23 (2.68%) Senior Manager
15 22 (2.56%) React Developer
16 21 (2.44%) Senior Developer
17 20 (2.33%) CRM Manager
17 20 (2.33%) Solutions Architect
Libraries, Frameworks & Software Standards
1 170 (19.79%) HTML
2 141 (16.41%) CSS
3 86 (10.01%) REST
4 60 (6.98%) AngularJS
5 51 (5.94%) HTML5
5 51 (5.94%) React
6 47 (5.47%) Node.js
7 40 (4.66%) Web Services
8 35 (4.07%) SOAP
9 31 (3.61%) Kafka
10 30 (3.49%) Visualforce
10 30 (3.49%) Vue.js
11 28 (3.26%) CSS3
12 24 (2.79%) .NET
13 21 (2.44%) jQuery
14 17 (1.98%) ASP.NET
15 16 (1.86%) React Native
16 14 (1.63%) .NET Core
16 14 (1.63%) Ember.js
17 13 (1.51%) GraphQL
Miscellaneous
1 123 (14.32%) Analytical Skills
2 60 (6.98%) Social Media
3 57 (6.64%) User Experience
4 47 (5.47%) Marketing Technology
5 32 (3.73%) Self-Motivation
6 31 (3.61%) Blog
7 29 (3.38%) Mobile App
8 19 (2.21%) Algorithms
8 19 (2.21%) Enterprise Software
9 18 (2.10%) Greenfield Project
10 17 (1.98%) Clustering
11 16 (1.86%) Cloud Native
11 16 (1.86%) Management Information System
12 12 (1.40%) Digital Media
12 12 (1.40%) Media Streaming
13 10 (1.16%) Derivative
14 9 (1.05%) Video\Live Streaming
15 8 (0.93%) FMCG
15 8 (0.93%) Online Games
15 8 (0.93%) Virtual Team
Operating Systems
1 27 (3.14%) Windows
2 25 (2.91%) Android
2 25 (2.91%) Apple iOS
3 24 (2.79%) Linux
4 12 (1.40%) Windows Server
5 5 (0.58%) Unix
6 4 (0.47%) Windows Server 2012
7 2 (0.23%) Mac OS
7 2 (0.23%) Windows 10
8 1 (0.12%) HPUX
8 1 (0.12%) Ubuntu
8 1 (0.12%) VMS
8 1 (0.12%) Windows Mobile
Processes & Methodologies
1 271 (31.55%) Agile Software Development
2 230 (26.78%) Digital Marketing
3 193 (22.47%) Analytics
4 181 (21.07%) Business Intelligence
5 147 (17.11%) CRM
6 100 (11.64%) Programme Management
7 95 (11.06%) E-Commerce
8 91 (10.59%) Data Science
9 78 (9.08%) Marketing Automation
10 74 (8.61%) Scrum
11 68 (7.92%) Problem-Solving
12 62 (7.22%) B2B
13 61 (7.10%) Software Engineering
14 58 (6.75%) Machine Learning
15 57 (6.64%) Data Modelling
16 56 (6.52%) Business Development
17 53 (6.17%) Decision-Making
17 53 (6.17%) Fintech
18 50 (5.82%) Web Development
19 46 (5.36%) Cybersecurity
Programming Languages
1 155 (18.04%) Python
2 154 (17.93%) JavaScript
2 154 (17.93%) SQL
3 76 (8.85%) Java
4 57 (6.64%) C#
5 51 (5.94%) Apex Code
6 29 (3.38%) Ruby
6 29 (3.38%) TypeScript
7 26 (3.03%) R
8 23 (2.68%) PHP
9 22 (2.56%) Scala
10 13 (1.51%) C
11 10 (1.16%) PowerShell
12 9 (1.05%) C++
13 8 (0.93%) Bash Shell
14 6 (0.70%) T-SQL
15 5 (0.58%) VBA
16 4 (0.47%) Clojure
17 3 (0.35%) ES6
17 3 (0.35%) SOQL
Qualifications
1 124 (14.44%) Degree
2 32 (3.73%) SANS
3 22 (2.56%) Computer Science Degree
4 9 (1.05%) MBA
4 9 (1.05%) Numerate Degree
5 6 (0.70%) PhD
6 5 (0.58%) Master's Degree
6 5 (0.58%) MCSA
6 5 (0.58%) Microsoft Certification
6 5 (0.58%) SC Cleared
6 5 (0.58%) Security Cleared
7 4 (0.47%) ISEB
8 3 (0.35%) Oracle Certification
9 2 (0.23%) CCNP
9 2 (0.23%) CESG Certified Professional
9 2 (0.23%) Cisco Certification
9 2 (0.23%) CISM
9 2 (0.23%) CISSP
9 2 (0.23%) Postgraduate
9 2 (0.23%) PRINCE2 Certification
Quality Assurance & Compliance
1 30 (3.49%) GDPR
2 26 (3.03%) QA
3 14 (1.63%) Data Quality
4 8 (0.93%) Actionable Recommendations
5 3 (0.35%) SEPA
6 2 (0.23%) ISO 20022
6 2 (0.23%) PCI DSS
7 1 (0.12%) NCSC
7 1 (0.12%) NIST
7 1 (0.12%) SLA
7 1 (0.12%) SNOMED CT
System Software
1 42 (4.89%) Active Directory
2 29 (3.38%) Docker
3 6 (0.70%) VMware Infrastructure
4 4 (0.47%) Hyper-V
4 4 (0.47%) Virtual Desktop
4 4 (0.47%) Virtual Machines
5 1 (0.12%) Varnish
Systems Management
1 26 (3.03%) QRadar
2 14 (1.63%) Kubernetes
3 12 (1.40%) Terraform
4 9 (1.05%) Single Sign-On
5 6 (0.70%) Ansible
6 5 (0.58%) Opscode Chef
6 5 (0.58%) Puppet
7 4 (0.47%) Backup Exec
7 4 (0.47%) Symantec Endpoint Protection
8 3 (0.35%) Microsoft Intune
9 2 (0.23%) Nagios
10 1 (0.12%) EMC NetWorker
10 1 (0.12%) HP Quality Center
10 1 (0.12%) Jamf Pro
10 1 (0.12%) Kibana
10 1 (0.12%) Mesos
10 1 (0.12%) Oozie
10 1 (0.12%) SCOM
10 1 (0.12%) WSUS
10 1 (0.12%) ZABBIX
Vendors
1 149 (17.35%) Salesforce.com
2 108 (12.57%) SAP
3 105 (12.22%) Microsoft
4 80 (9.31%) Google
5 50 (5.82%) Adobe
6 45 (5.24%) Tableau
7 39 (4.54%) Pardot
8 36 (4.19%) Salesforce Marketing Cloud
9 33 (3.84%) Cisco
9 33 (3.84%) IBM
10 31 (3.61%) CyberArk
11 29 (3.38%) Thycotic
12 26 (3.03%) ArcSight
12 26 (3.03%) BeyondTrust
12 26 (3.03%) Bomgar
12 26 (3.03%) CheckPoint
12 26 (3.03%) LogRhythm
12 26 (3.03%) NetWitness
12 26 (3.03%) Palo Alto
12 26 (3.03%) Splunk