Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 44 48 56
Rank change year-on-year +4 +8 -6
Permanent jobs citing Marketing 5,387 2,115 1,868
As % of all permanent jobs advertised in London 7.66% 6.15% 4.82%
As % of the General category 11.20% 10.12% 7.90%
Number of salaries quoted 1,644 1,362 1,383
10th Percentile £38,000 £39,000 £32,500
25th Percentile £47,500 £50,000 £41,375
Median annual salary (50th Percentile) £62,500 £65,000 £55,000
Median % change year-on-year -3.85% +18.18% -
75th Percentile £85,000 £85,000 £77,500
90th Percentile £105,000 £108,750 £90,000
England median annual salary £55,000 £55,000 £51,500
% change year-on-year - +6.80% +3.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 48,085 20,892 23,641
As % of all permanent IT jobs advertised in London 68.37% 60.75% 61.03%
Number of salaries quoted 22,377 15,362 18,749
10th Percentile £41,250 £41,250 £37,348
25th Percentile £52,500 £52,500 £48,750
Median annual salary (50th Percentile) £70,000 £70,000 £67,500
Median % change year-on-year - +3.70% +6.05%
75th Percentile £92,500 £88,750 £87,500
90th Percentile £112,500 £110,000 £110,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 23 May 2022.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 23 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +2 363 £62,500 -7.41% 58
West London -11 116 £55,000 -29.03% 35
South London -20 52 £53,000 -11.67% 1
East London -31 40 £42,500 -17.07% 12
North London -37 6 £55,000 +10.00% 1
Marketing
England

For the 6 months to 23 May 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 2,038 (37.83%) Agile
2 1,920 (35.64%) Social Skills
3 1,749 (32.47%) Finance
4 1,711 (31.76%) Analytics
5 1,221 (22.67%) Python
6 1,192 (22.13%) SQL
7 1,135 (21.07%) Analytical Skills
8 1,084 (20.12%) Degree
9 1,007 (18.69%) User Experience
10 965 (17.91%) Problem-Solving
11 954 (17.71%) Google
12 951 (17.65%) Digital Marketing
13 896 (16.63%) Data Science
14 881 (16.35%) Business Intelligence
15 825 (15.31%) JavaScript
16 814 (15.11%) AWS
17 716 (13.29%) Software Engineering
18 715 (13.27%) Retail
19 684 (12.70%) Project Management
20 682 (12.66%) SaaS
21 675 (12.53%) React
22 618 (11.47%) Advertising
23 594 (11.03%) Scrum
24 587 (10.90%) Product Management
25 562 (10.43%) Product Roadmap
26 559 (10.38%) Mentoring
27 557 (10.34%) Machine Learning
28 542 (10.06%) UX Design
29 541 (10.04%) Salesforce.com
30 534 (9.91%) DevOps

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 302 (5.61%) CMS
2 154 (2.86%) Apache Spark
3 138 (2.56%) Apache Airflow
4 132 (2.45%) Confluence
5 106 (1.97%) Apache
6 104 (1.93%) Elasticsearch
7 96 (1.78%) WordPress
8 87 (1.61%) SharePoint
9 51 (0.95%) Umbraco
10 48 (0.89%) Headless CMS
11 47 (0.87%) SAS
12 31 (0.58%) IIS
13 29 (0.54%) Apache Solr
14 23 (0.43%) nginx
15 22 (0.41%) Drupal
15 22 (0.41%) Jupyter
16 21 (0.39%) Adobe Experience Manager
17 19 (0.35%) WebLogic
18 18 (0.33%) Sitecore CMS
19 15 (0.28%) Apache Pulsar
Applications
1 277 (5.14%) Microsoft Excel
2 175 (3.25%) Sketch
3 173 (3.21%) Microsoft Office
4 167 (3.10%) Microsoft PowerPoint
5 142 (2.64%) Adobe Creative Suite
6 112 (2.08%) Photoshop
7 85 (1.58%) Adobe Illustrator
8 69 (1.28%) InVision
9 68 (1.26%) Adobe After Effects
10 38 (0.71%) InDesign
11 33 (0.61%) CINEMA 4D
12 30 (0.56%) MS Visio
13 29 (0.54%) Marvel
14 28 (0.52%) Zeplin
15 26 (0.48%) Adobe Premiere
16 24 (0.45%) Stata
17 22 (0.41%) Spreadsheet
18 19 (0.35%) Adobe XD
19 16 (0.30%) UXPin
20 9 (0.17%) Chatbot
Business Applications
1 67 (1.24%) Dynamics CRM
2 33 (0.61%) Distributed Ledger
3 27 (0.50%) Adobe Campaign
3 27 (0.50%) Salesforce.com CRM
4 21 (0.39%) Social Studio
5 20 (0.37%) Payment Gateway
6 17 (0.32%) Shopify
7 16 (0.30%) Alphatax
7 16 (0.30%) Dynamics GP
8 12 (0.22%) NetSuite
9 9 (0.17%) FastStats
10 7 (0.13%) Dynamics AX
10 7 (0.13%) Oracle Applications
11 6 (0.11%) Eloqua
12 5 (0.093%) Oracle ERP
12 5 (0.093%) SAP GTS
12 5 (0.093%) WebTrends
13 4 (0.074%) R3 Corda
14 3 (0.056%) Unica
15 2 (0.037%) Magento
Cloud Services
1 814 (15.11%) AWS
2 682 (12.66%) SaaS
3 491 (9.11%) Azure
3 491 (9.11%) GCP
4 346 (6.42%) Google Analytics
5 297 (5.51%) Power Platform
6 267 (4.96%) Figma
7 178 (3.30%) Snowflake
8 175 (3.25%) GitHub
9 154 (2.86%) Serverless
10 136 (2.52%) Slack
11 119 (2.21%) dbt
12 94 (1.74%) Cloud Computing
13 90 (1.67%) AWS Lambda
14 87 (1.61%) npm
15 83 (1.54%) Amazon S3
16 82 (1.52%) Salesforce Service Cloud
17 81 (1.50%) Microsoft 365
18 76 (1.41%) Google Data Studio
19 74 (1.37%) Google Ads
Communications & Networking
1 89 (1.65%) Internet
2 87 (1.61%) Broadband
3 61 (1.13%) Firewall
4 50 (0.93%) VPN
5 34 (0.63%) HTTP
6 30 (0.56%) Wireless
7 25 (0.46%) Intranet
8 24 (0.45%) DNS
8 24 (0.45%) Network Security
9 23 (0.43%) Skype
10 21 (0.39%) SD-WAN
10 21 (0.39%) WAN
11 13 (0.24%) X.25
12 11 (0.20%) MQTT
13 10 (0.19%) HTTPS
13 10 (0.19%) TCP/IP
14 9 (0.17%) SSL
14 9 (0.17%) WebEx
15 8 (0.15%) LAN
16 6 (0.11%) Wi-Fi
Database & Business Intelligence
1 359 (6.66%) Tableau
2 281 (5.22%) MySQL
3 272 (5.05%) Big Data
4 268 (4.97%) Data Warehouse
4 268 (4.97%) Power BI
5 221 (4.10%) BigQuery
6 213 (3.95%) PostgreSQL
7 177 (3.29%) SQL Server
8 165 (3.06%) NoSQL
9 136 (2.52%) Looker
10 121 (2.25%) MongoDB
11 100 (1.86%) Mixpanel
12 95 (1.76%) Metadata
13 94 (1.74%) Relational Database
14 89 (1.65%) Data Lake
15 66 (1.23%) Amazon DynamoDB
16 65 (1.21%) Amazon Redshift
17 62 (1.15%) Redis
18 61 (1.13%) Amazon RDS
19 56 (1.04%) Hadoop
Development Applications
1 388 (7.20%) JIRA
2 387 (7.18%) Git (software)
3 130 (2.41%) Jenkins
4 81 (1.50%) Cypress.io
5 78 (1.45%) GitLab
6 60 (1.11%) webpack
7 47 (0.87%) Bitbucket
7 47 (0.87%) Selenium
8 44 (0.82%) Visual Studio
9 43 (0.80%) Grunt
10 41 (0.76%) Cucumber
11 35 (0.65%) SQL Server Management Studio (SSMS)
12 33 (0.61%) NUnit
13 31 (0.58%) Maven
14 30 (0.56%) Atlassian Bamboo
15 28 (0.52%) Postman
16 25 (0.46%) gulp
16 25 (0.46%) JUnit
16 25 (0.46%) Visual Studio Team System
17 24 (0.45%) git-flow
General
1 1,920 (35.64%) Social Skills
2 1,749 (32.47%) Finance
3 1,135 (21.07%) Analytical Skills
4 715 (13.27%) Retail
5 618 (11.47%) Advertising
6 511 (9.49%) Games
7 475 (8.82%) Inclusion and Diversity
8 368 (6.83%) Legal
9 295 (5.48%) Presentation Skills
10 273 (5.07%) Telecoms
11 257 (4.77%) Banking
12 246 (4.57%) Public Sector
13 233 (4.33%) Manufacturing
14 201 (3.73%) Organisational Skills
15 200 (3.71%) Electronics
16 165 (3.06%) Law
17 132 (2.45%) Influencing Skills
18 103 (1.91%) Publishing
19 91 (1.69%) Pharmaceutical
20 87 (1.61%) Esports
Job Titles
1 650 (12.07%) Developer
2 554 (10.28%) Analyst
3 513 (9.52%) Product Manager
4 361 (6.70%) Designer
5 320 (5.94%) Software Engineer
6 216 (4.01%) Architect
7 215 (3.99%) Senior Manager
8 214 (3.97%) Consultant
9 194 (3.60%) Data Engineer
10 179 (3.32%) Data Analyst
11 176 (3.27%) Senior Developer
12 140 (2.60%) Front End Developer (Client-Side Developer)
13 133 (2.47%) Project Manager
14 130 (2.41%) Data Scientist
14 130 (2.41%) Senior Analyst
15 127 (2.36%) Senior Product Manager
16 124 (2.30%) UX Designer
17 108 (2.00%) Solutions Architect
18 105 (1.95%) Data Manager
19 103 (1.91%) UI Designer
Libraries, Frameworks & Software Standards
1 675 (12.53%) React
2 533 (9.89%) HTML
3 521 (9.67%) CSS
4 375 (6.96%) Node.js
5 265 (4.92%) Kafka
6 222 (4.12%) REST
7 217 (4.03%) GraphQL
8 175 (3.25%) RESTful
9 171 (3.17%) .NET
10 163 (3.03%) AngularJS
11 140 (2.60%) HTML5
12 110 (2.04%) Redux
13 104 (1.93%) Sass
14 101 (1.87%) Laravel
14 101 (1.87%) Spring
15 99 (1.84%) Vue.js
16 88 (1.63%) scikit-learn
17 85 (1.58%) React Native
18 80 (1.49%) CSS3
19 78 (1.45%) Ruby on Rails
Miscellaneous
1 1,007 (18.69%) User Experience
2 405 (7.52%) Social Media
3 226 (4.20%) Marketing Technology
4 223 (4.14%) Algorithms
5 221 (4.10%) Mobile App
6 217 (4.03%) Self-Motivation
7 176 (3.27%) Blog
8 125 (2.32%) Sports Betting
8 125 (2.32%) Virtual Team
9 100 (1.86%) Enterprise Software
10 95 (1.76%) Animation
11 93 (1.73%) Digital Media
12 92 (1.71%) Cloud Native
13 91 (1.69%) Management Information System
14 83 (1.54%) Online Games
15 63 (1.17%) Blockchain
16 58 (1.08%) Graphic Design
17 55 (1.02%) Public Cloud
18 54 (1.00%) Hybrid Cloud
18 54 (1.00%) Podcast
Operating Systems
1 229 (4.25%) Linux
2 168 (3.12%) Android
3 163 (3.03%) Windows
4 147 (2.73%) Apple iOS
5 89 (1.65%) Unix
6 41 (0.76%) Windows 10
7 33 (0.61%) Windows Server
8 20 (0.37%) Mac OS
9 16 (0.30%) Embedded Linux
10 13 (0.24%) Kali Linux
11 12 (0.22%) Mac OS X
12 5 (0.093%) Ubuntu
13 2 (0.037%) Debian
13 2 (0.037%) VMS
13 2 (0.037%) Windows Vista
14 1 (0.019%) Solaris
14 1 (0.019%) Windows 7
14 1 (0.019%) Windows Server 2003
14 1 (0.019%) Windows Server 2016
14 1 (0.019%) Windows XP
Processes & Methodologies
1 2,038 (37.83%) Agile
2 1,711 (31.76%) Analytics
3 965 (17.91%) Problem-Solving
4 951 (17.65%) Digital Marketing
5 896 (16.63%) Data Science
6 881 (16.35%) Business Intelligence
7 716 (13.29%) Software Engineering
8 684 (12.70%) Project Management
9 594 (11.03%) Scrum
10 587 (10.90%) Product Management
11 562 (10.43%) Product Roadmap
12 559 (10.38%) Mentoring
13 557 (10.34%) Machine Learning
14 542 (10.06%) UX Design
15 534 (9.91%) DevOps
16 525 (9.75%) E-Commerce
17 504 (9.36%) Product Strategy
18 491 (9.11%) CI/CD
19 479 (8.89%) B2B
20 477 (8.85%) CRM
Programming Languages
1 1,221 (22.67%) Python
2 1,192 (22.13%) SQL
3 825 (15.31%) JavaScript
4 407 (7.56%) Java
5 397 (7.37%) TypeScript
6 344 (6.39%) R
7 295 (5.48%) PHP
8 203 (3.77%) C
9 164 (3.04%) C#
10 156 (2.90%) Ruby
11 137 (2.54%) Scala
12 104 (1.93%) Go
13 86 (1.60%) Kotlin
14 79 (1.47%) Bash
15 67 (1.24%) Clojure
15 67 (1.24%) ES6
16 58 (1.08%) C++
17 54 (1.00%) PowerShell
18 53 (0.98%) VBA
19 42 (0.78%) T-SQL
Qualifications
1 1,084 (20.12%) Degree
2 145 (2.69%) Computer Science Degree
3 93 (1.73%) Master's Degree
4 67 (1.24%) MBA
5 55 (1.02%) Numerate Degree
6 46 (0.85%) PhD
7 44 (0.82%) Security Cleared
8 39 (0.72%) Microsoft Certification
9 22 (0.41%) CISSP
10 20 (0.37%) CISM
10 20 (0.37%) PMI Certification
10 20 (0.37%) PMP
11 19 (0.35%) SC Cleared
12 14 (0.26%) DV Cleared
12 14 (0.26%) ITIL Certification
13 13 (0.24%) CISA
13 13 (0.24%) OSCE
13 13 (0.24%) OSCP
14 12 (0.22%) AWS Certification
14 12 (0.22%) SANS
Quality Assurance & Compliance
1 433 (8.04%) QA
2 153 (2.84%) Data Quality
3 144 (2.67%) Accessibility
4 87 (1.61%) GDPR
5 80 (1.49%) Actionable Recommendations
6 51 (0.95%) PMO
7 23 (0.43%) SLA
8 19 (0.35%) ISO/IEC 27001
9 16 (0.30%) GMP
10 12 (0.22%) WCAG
11 7 (0.13%) SOC 2
12 5 (0.093%) Cyber Essentials
12 5 (0.093%) HIPAA
12 5 (0.093%) NEBOSH
12 5 (0.093%) NIST
12 5 (0.093%) PCI DSS
13 4 (0.074%) EMIR
13 4 (0.074%) ISO 20022
14 2 (0.037%) FATCA
14 2 (0.037%) PSD2
System Software
1 467 (8.67%) Docker
2 73 (1.36%) Active Directory
3 25 (0.46%) VMware Infrastructure
4 24 (0.45%) Virtual Servers
5 21 (0.39%) VMware ESXi
6 18 (0.33%) Virtual Machines
7 14 (0.26%) Apache ZooKeeper
8 13 (0.24%) Virtual Desktop
9 4 (0.074%) HDFS
10 2 (0.037%) MetaFrame
10 2 (0.037%) Terminal Services
10 2 (0.037%) vCloud
11 1 (0.019%) Hyper-V
11 1 (0.019%) KVM
Systems Management
1 441 (8.19%) Kubernetes
2 250 (4.64%) Terraform
3 53 (0.98%) Grafana
4 44 (0.82%) Prometheus
5 32 (0.59%) Ansible
6 18 (0.33%) Docker Swarm
7 14 (0.26%) Nagios
8 11 (0.20%) Microsoft Intune
8 11 (0.20%) Puppet
9 10 (0.19%) Packer
10 9 (0.17%) Bugsnag
10 9 (0.17%) Consul
11 8 (0.15%) Munin
11 8 (0.15%) Opsgenie
11 8 (0.15%) SCCM
12 7 (0.13%) Jamf Pro
13 6 (0.11%) Opscode Chef
13 6 (0.11%) Single Sign-On
14 5 (0.093%) AirWatch
14 5 (0.093%) Kibana
Vendors
1 954 (17.71%) Google
2 541 (10.04%) Salesforce.com
3 486 (9.02%) Microsoft
4 426 (7.91%) Adobe
5 229 (4.25%) SAP
6 170 (3.16%) Salesforce Marketing Cloud
7 110 (2.04%) Apple
8 92 (1.71%) Pardot
9 91 (1.69%) Facebook
10 75 (1.39%) Databricks
11 71 (1.32%) Oracle
12 49 (0.91%) Spotify
13 48 (0.89%) Atlassian
14 45 (0.84%) Twitter
15 44 (0.82%) Sun
16 32 (0.59%) HubSpot
17 31 (0.58%) Citrix
18 30 (0.56%) Crimson Hexagon
19 29 (0.54%) VMware
20 28 (0.52%) TOWER Software