Period
to 14 May 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 14 May 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
14 May 2021
Same period 2020 Same period 2019
Rank 48 54 49
Rank change year-on-year +6 -5 +3
Permanent jobs citing Marketing 2,010 1,959 3,134
As % of all permanent jobs advertised in London 5.97% 4.84% 5.35%
As % of the General category 9.96% 8.00% 8.58%
Number of salaries quoted 1,327 1,457 2,430
10th Percentile £38,750 £32,500 £31,250
25th Percentile £50,000 £41,500 £41,250
Median annual salary (50th Percentile) £65,000 £57,500 £55,000
Median % change year-on-year +13.04% +4.55% -
75th Percentile £85,000 £77,500 £75,000
90th Percentile £108,750 £91,250 £93,300
England median annual salary £55,000 £51,500 £50,000
% change year-on-year +6.80% +3.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 20,190 24,500 36,514
As % of all permanent IT jobs advertised in London 59.95% 60.56% 62.38%
Number of salaries quoted 15,063 19,470 28,930
10th Percentile £40,000 £36,250 £33,750
25th Percentile £52,500 £48,750 £46,250
Median annual salary (50th Percentile) £70,000 £67,470 £63,000
Median % change year-on-year +3.75% +7.09% +5.00%
75th Percentile £88,750 £87,500 £82,500
90th Percentile £110,000 £110,000 £98,750
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 14 May 2021.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 14 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -9 271 £68,750 +14.58% 72
West London +18 43 £82,500 +57.14% 21
South London -6 20 £60,000 +6.67% 4
East London -1 13 £51,250 -2.38% 40
North London +23 5 £50,750 -11.74% 3
Marketing
England

For the 6 months to 14 May 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 613 (30.50%) Finance
2 585 (29.10%) Agile Software Development
3 522 (25.97%) Digital Marketing
4 502 (24.98%) Social Skills
5 452 (22.49%) Business Intelligence
6 430 (21.39%) Analytics
7 393 (19.55%) JavaScript
8 340 (16.92%) SQL
9 327 (16.27%) Degree
10 312 (15.52%) Electronics
11 308 (15.32%) Telecoms
12 307 (15.27%) Python
13 303 (15.07%) Programme Management
14 301 (14.98%) Public Sector
15 298 (14.83%) SAP
16 295 (14.68%) Manufacturing
17 289 (14.38%) AWS
18 288 (14.33%) Analytical Skills
19 287 (14.28%) User Experience
20 283 (14.08%) E-Commerce
21 266 (13.23%) Google
22 242 (12.04%) HTML
23 241 (11.99%) Salesforce.com
24 231 (11.49%) Azure
25 223 (11.09%) CRM
26 221 (11.00%) Problem-Solving
27 202 (10.05%) SaaS
28 201 (10.00%) Microsoft
28 201 (10.00%) Retail
29 195 (9.70%) CSS

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 133 (6.62%) CMS
2 53 (2.64%) WordPress
3 45 (2.24%) SharePoint
4 41 (2.04%) Apache Spark
5 36 (1.79%) Confluence
6 22 (1.09%) Elasticsearch
7 20 (1.00%) Drupal
7 20 (1.00%) SAS
8 17 (0.85%) Apache
8 17 (0.85%) Sitecore CMS
9 15 (0.75%) Adobe Experience Manager
10 14 (0.70%) Apache Airflow
11 11 (0.55%) IIS
12 10 (0.50%) Apache Solr
12 10 (0.50%) EPiServer
13 8 (0.40%) Skype for Business
14 7 (0.35%) Headless CMS
14 7 (0.35%) Umbraco
15 6 (0.30%) nginx
16 5 (0.25%) IBM Domino
Applications
1 81 (4.03%) Microsoft Excel
2 56 (2.79%) Microsoft Office
3 45 (2.24%) Photoshop
4 30 (1.49%) Microsoft PowerPoint
5 20 (1.00%) Sketch
6 18 (0.90%) Spreadsheet
7 16 (0.80%) Adobe Illustrator
8 14 (0.70%) Figma
9 11 (0.55%) Adobe Creative Suite
9 11 (0.55%) SPSS
10 9 (0.45%) InVision
11 7 (0.35%) Microsoft Project
12 6 (0.30%) Adobe After Effects
13 5 (0.25%) Adobe Premiere
14 4 (0.20%) InDesign
14 4 (0.20%) MS Visio
15 3 (0.15%) CINEMA 4D
15 3 (0.15%) Flinto
16 2 (0.100%) Chatbot
17 1 (0.050%) Marvel
Business Applications
1 19 (0.95%) FastStats
2 17 (0.85%) Dynamics CRM
3 14 (0.70%) Salesforce.com CRM
4 11 (0.55%) Shopify
5 10 (0.50%) Adobe Campaign
6 9 (0.45%) Eloqua
6 9 (0.45%) Magento
6 9 (0.45%) Social Studio
7 8 (0.40%) Payment Gateway
8 4 (0.20%) SAP ERP
9 3 (0.15%) WebTrends
9 3 (0.15%) Workfront
10 2 (0.100%) Elite 3E
10 2 (0.100%) Oracle Assets
10 2 (0.100%) Oracle Cash Management
10 2 (0.100%) Oracle EBS
10 2 (0.100%) Oracle Payables
10 2 (0.100%) Oracle Procure-to-Pay
10 2 (0.100%) Oracle Receivables
10 2 (0.100%) Sage CRM
Cloud Services
1 289 (14.38%) AWS
2 231 (11.49%) Azure
3 202 (10.05%) SaaS
4 158 (7.86%) GCP
5 114 (5.67%) Power Platform
6 83 (4.13%) Google Analytics
7 74 (3.68%) GitHub
8 57 (2.84%) Microsoft 365
9 55 (2.74%) Serverless
10 46 (2.29%) Salesforce Service Cloud
11 43 (2.14%) Salesforce Sales Cloud
12 34 (1.69%) Dynamics 365
13 33 (1.64%) Amazon EC2
14 29 (1.44%) Adobe Creative Cloud
14 29 (1.44%) Asana
14 29 (1.44%) AWS Lambda
15 26 (1.29%) PowerApps
16 25 (1.24%) Azure Data Factory
16 25 (1.24%) Slack
17 24 (1.19%) Azure Logic Apps
Communications & Networking
1 30 (1.49%) Internet
2 27 (1.34%) Firewall
3 15 (0.75%) Network Security
3 15 (0.75%) SMS
3 15 (0.75%) Wi-Fi
4 14 (0.70%) HTTP
5 12 (0.60%) DNS
6 11 (0.55%) WAN
7 10 (0.50%) BGP
7 10 (0.50%) OSPF
7 10 (0.50%) Skype
7 10 (0.50%) VPN
8 9 (0.45%) Cisco ASA
8 9 (0.45%) SD-WAN
8 9 (0.45%) Software-Defined Networking
9 8 (0.40%) EIGRP
9 8 (0.40%) Wireless
10 7 (0.35%) Broadband
10 7 (0.35%) Intranet
11 6 (0.30%) Multicast
Database & Business Intelligence
1 137 (6.82%) Tableau
2 99 (4.93%) SQL Server
3 90 (4.48%) Power BI
4 76 (3.78%) Relational Database
5 71 (3.53%) PostgreSQL
6 69 (3.43%) Big Data
7 63 (3.13%) MySQL
8 60 (2.99%) NoSQL
9 54 (2.69%) Data Warehouse
10 41 (2.04%) BigQuery
11 39 (1.94%) Redis
12 31 (1.54%) Amazon Redshift
13 27 (1.34%) MongoDB
14 24 (1.19%) SQL Server Reporting Services
15 23 (1.14%) Data Mining
15 23 (1.14%) Hadoop
16 21 (1.04%) Looker
17 20 (1.00%) Amazon DynamoDB
18 19 (0.95%) Azure SQL Database
19 15 (0.75%) Amazon RDS
Development Applications
1 124 (6.17%) Git (software)
2 69 (3.43%) JIRA
3 42 (2.09%) Cypress.io
4 30 (1.49%) Jenkins
5 27 (1.34%) CircleCI
6 23 (1.14%) Grunt
7 22 (1.09%) TeamCity
8 21 (1.04%) Visual Studio
9 20 (1.00%) webpack
10 19 (0.95%) CasperJS
10 19 (0.95%) PhantomJS
11 14 (0.70%) RSpec
12 12 (0.60%) Postman
13 11 (0.55%) gulp
13 11 (0.55%) Maven
14 8 (0.40%) Atlassian Bamboo
14 8 (0.40%) GitLab
14 8 (0.40%) Jasmine
14 8 (0.40%) Team Foundation Server
14 8 (0.40%) Visual Studio Code
General
1 613 (30.50%) Finance
2 502 (24.98%) Social Skills
3 312 (15.52%) Electronics
4 308 (15.32%) Telecoms
5 301 (14.98%) Public Sector
6 295 (14.68%) Manufacturing
7 288 (14.33%) Analytical Skills
8 201 (10.00%) Retail
9 159 (7.91%) Advertising
10 90 (4.48%) Games
11 81 (4.03%) Legal
12 76 (3.78%) Presentation Skills
13 75 (3.73%) Organisational Skills
14 40 (1.99%) Law
15 36 (1.79%) Banking
16 35 (1.74%) Publishing
17 32 (1.59%) Pharmaceutical
18 30 (1.49%) Financial Institution
19 28 (1.39%) Brand Awareness
20 27 (1.34%) Influencing Skills
Job Titles
1 370 (18.41%) Developer
2 163 (8.11%) Analyst
3 142 (7.06%) Senior Developer
4 117 (5.82%) Consultant
5 95 (4.73%) Marketing Manager
6 88 (4.38%) Product Manager
7 85 (4.23%) Architect
8 83 (4.13%) Software Engineer
9 65 (3.23%) Front End Developer (Client-Side Developer)
10 58 (2.89%) Designer
10 58 (2.89%) Senior Manager
11 54 (2.69%) Senior Analyst
12 48 (2.39%) Project Manager
12 48 (2.39%) Senior Software Engineer
13 45 (2.24%) Data Analyst
14 43 (2.14%) Full Stack Developer
14 43 (2.14%) Salesforce Developer
15 39 (1.94%) Data Engineer
15 39 (1.94%) Data Scientist
16 37 (1.84%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 242 (12.04%) HTML
2 195 (9.70%) CSS
3 194 (9.65%) React
4 192 (9.55%) Node.js
5 135 (6.72%) REST
6 124 (6.17%) AngularJS
7 86 (4.28%) .NET
8 79 (3.93%) HTML5
9 71 (3.53%) Web Services
10 68 (3.38%) Vue.js
11 65 (3.23%) RESTful
12 47 (2.34%) CSS3
13 45 (2.24%) Jest
14 43 (2.14%) GraphQL
15 40 (1.99%) jQuery
16 39 (1.94%) JSON
16 39 (1.94%) React Native
17 36 (1.79%) Ruby on Rails
18 34 (1.69%) Kafka
18 34 (1.69%) XML
Miscellaneous
1 287 (14.28%) User Experience
2 127 (6.32%) Social Media
3 79 (3.93%) Mobile App
4 73 (3.63%) Blog
5 60 (2.99%) Self-Motivation
6 53 (2.64%) Marketing Technology
7 43 (2.14%) Virtual Team
8 39 (1.94%) Algorithms
9 38 (1.89%) Cloud Native
10 30 (1.49%) FMCG
11 28 (1.39%) Management Information System
12 26 (1.29%) Analytical Mindset
13 25 (1.24%) Digital Media
14 23 (1.14%) Acoustics
15 20 (1.00%) iPad
16 19 (0.95%) Photography
17 18 (0.90%) Public Cloud
18 16 (0.80%) Graphic Design
19 14 (0.70%) Podcast
19 14 (0.70%) Social Network
Operating Systems
1 88 (4.38%) Linux
2 58 (2.89%) Windows
3 47 (2.34%) Android
4 44 (2.19%) Unix
5 41 (2.04%) Apple iOS
6 14 (0.70%) Windows 10
7 10 (0.50%) Windows Server
8 8 (0.40%) Embedded Linux
8 8 (0.40%) Windows Server 2016
9 7 (0.35%) Mac OS
10 5 (0.25%) Kali Linux
11 4 (0.20%) Windows Server 2003
12 3 (0.15%) Windows Server 2012
13 2 (0.100%) Mac OS X
13 2 (0.100%) Ubuntu
13 2 (0.100%) Windows 7
13 2 (0.100%) Windows XP
14 1 (0.050%) CentOS
14 1 (0.050%) VMS
14 1 (0.050%) Windows Server 2019
Processes & Methodologies
1 585 (29.10%) Agile Software Development
2 522 (25.97%) Digital Marketing
3 452 (22.49%) Business Intelligence
4 430 (21.39%) Analytics
5 303 (15.07%) Programme Management
6 283 (14.08%) E-Commerce
7 223 (11.09%) CRM
8 221 (11.00%) Problem-Solving
9 192 (9.55%) Software Engineering
10 185 (9.20%) DevOps
11 180 (8.96%) B2B
12 179 (8.91%) Scrum
13 168 (8.36%) Computer Science
14 159 (7.91%) Project Management
15 134 (6.67%) Mentoring
16 127 (6.32%) Data Science
16 127 (6.32%) Decision-Making
17 119 (5.92%) Microservices
17 119 (5.92%) Visualisation
18 111 (5.52%) Machine Learning
Programming Languages
1 393 (19.55%) JavaScript
2 340 (16.92%) SQL
3 307 (15.27%) Python
4 157 (7.81%) TypeScript
5 133 (6.62%) Java
6 116 (5.77%) C#
7 112 (5.57%) PHP
8 105 (5.22%) Go
9 59 (2.94%) R
10 57 (2.84%) C++
11 56 (2.79%) C
12 53 (2.64%) Ruby
13 31 (1.54%) ES6
14 29 (1.44%) PowerShell
15 26 (1.29%) Apex Code
16 25 (1.24%) Rust
17 20 (1.00%) Scala
18 15 (0.75%) Shell Script
19 13 (0.65%) Groovy
20 12 (0.60%) Bash Shell
Qualifications
1 327 (16.27%) Degree
2 86 (4.28%) Master's Degree
3 57 (2.84%) Security Cleared
4 45 (2.24%) SC Cleared
5 25 (1.24%) Computer Science Degree
6 22 (1.09%) Numerate Degree
7 21 (1.04%) PhD
8 19 (0.95%) MBA
9 13 (0.65%) CCNP
9 13 (0.65%) Cisco Certification
10 8 (0.40%) DV Cleared
10 8 (0.40%) PMI Certification
11 7 (0.35%) PMP
12 5 (0.25%) CISM
12 5 (0.25%) CISSP
12 5 (0.25%) Microsoft Certification
12 5 (0.25%) PRINCE2 Certification
13 4 (0.20%) ITIL Certification
13 4 (0.20%) MOS
14 3 (0.15%) APMP
Quality Assurance & Compliance
1 87 (4.33%) QA
2 51 (2.54%) GDPR
3 50 (2.49%) Data Quality
4 18 (0.90%) NIST
5 11 (0.55%) PMO
6 8 (0.40%) WCAG
7 5 (0.25%) Actionable Recommendations
7 5 (0.25%) ISO/IEC 27001
8 4 (0.20%) PCI DSS
9 3 (0.15%) ISO/IEC 20000
10 2 (0.100%) ISO 20022
10 2 (0.100%) PMBOK
10 2 (0.100%) SOC 2
11 1 (0.050%) COBIT
11 1 (0.050%) Cyber Essentials
11 1 (0.050%) Cyber Essentials PLUS
11 1 (0.050%) EMIR
11 1 (0.050%) GRC
11 1 (0.050%) MiFID
11 1 (0.050%) SEPA
System Software
1 133 (6.62%) Docker
2 41 (2.04%) Active Directory
3 8 (0.40%) Hyper-V
4 6 (0.30%) VMware Infrastructure
5 5 (0.25%) HDFS
5 5 (0.25%) Snort
5 5 (0.25%) Squid
6 4 (0.20%) Ceph
7 3 (0.15%) KVM
7 3 (0.15%) Virtual Desktop
8 1 (0.050%) Virtual Servers
8 1 (0.050%) Xen
Systems Management
1 93 (4.63%) Kubernetes
2 59 (2.94%) Terraform
3 22 (1.09%) Ansible
4 13 (0.65%) Istio
5 11 (0.55%) Microsoft Intune
6 10 (0.50%) Argo
6 10 (0.50%) Knative
6 10 (0.50%) linkerd
7 8 (0.40%) Nagios
7 8 (0.40%) Packer
7 8 (0.40%) SCCM
8 7 (0.35%) Puppet
9 6 (0.30%) Consul
9 6 (0.30%) Docker Swarm
9 6 (0.30%) Opscode Chef
10 5 (0.25%) Nessus
10 5 (0.25%) Nexpose
10 5 (0.25%) Suricata
11 4 (0.20%) Galera Cluster
11 4 (0.20%) Jamf Pro
Vendors
1 298 (14.83%) SAP
2 266 (13.23%) Google
3 241 (11.99%) Salesforce.com
4 201 (10.00%) Microsoft
5 147 (7.31%) Adobe
6 94 (4.68%) Salesforce Marketing Cloud
7 34 (1.69%) Facebook
8 32 (1.59%) Pardot
9 31 (1.54%) Oracle
10 28 (1.39%) Cisco
11 26 (1.29%) Marketo
12 25 (1.24%) IBM
13 22 (1.09%) DoubleClick
14 21 (1.04%) Qubit
15 18 (0.90%) Sitecore
16 17 (0.85%) HubSpot
17 15 (0.75%) Twitter
17 15 (0.75%) YouTube
18 14 (0.70%) Instagram
18 14 (0.70%) Palo Alto