Marketing Job Trends in London

Marketing
England > London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 14 December 2025, comparing them to the same period in the previous two years.

6 months to
14 Dec 2025
Same period 2024 Same period 2023
Rank 29 48 65
Rank change year-on-year +19 +17 -28
Permanent jobs citing Marketing 955 901 756
As % of all permanent jobs in London 7.20% 5.52% 4.21%
As % of the General category 10.28% 7.62% 6.21%
Number of salaries quoted 534 358 530
10th Percentile £32,825 £36,925 £41,250
25th Percentile £41,250 £48,188 £50,000
Median annual salary (50th Percentile) £56,875 £70,000 £65,000
Median % change year-on-year -18.75% +7.69% -
75th Percentile £77,500 £91,188 £85,000
90th Percentile £96,250 £108,250 £113,500
England median annual salary £45,000 £60,000 £55,000
% change year-on-year -25.00% +9.09% -4.35%

All General Skills
London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in London.

Permanent vacancies with a requirement for common skills 9,290 11,824 12,182
As % of all permanent jobs advertised in London 70.03% 72.50% 67.77%
Number of salaries quoted 5,713 6,639 9,477
10th Percentile £35,000 £42,500 £40,000
25th Percentile £50,000 £56,250 £55,000
Median annual salary (50th Percentile) £72,500 £75,000 £75,000
Median % change year-on-year -3.33% - +3.45%
75th Percentile £95,000 £97,500 £95,000
90th Percentile £120,000 £122,500 £120,000
England median annual salary £52,500 £60,000 £60,000
% change year-on-year -12.50% - -2.41%

Marketing
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in London.

Marketing job vacancy trend in London

Marketing
Salary Trend in London

Salary distribution trend for jobs in London citing Marketing.

Salary distribution trend for jobs in London citing Marketing

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 14 December 2025.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 14 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +28 86 £60,000 -11.11% 80
South London +9 24 £42,000 +14.92% 59
West London -14 20 £33,000 -45.00% 19
East London - 1 - - 14
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (2.93%) CMS
2 20 (2.09%) WordPress
3 11 (1.15%) Confluence
4 7 (0.73%) SharePoint
5 4 (0.42%) Apache Airflow
5 4 (0.42%) SAS
6 3 (0.31%) Drupal
7 2 (0.21%) Adobe Experience Manager
7 2 (0.21%) Apache Spark
7 2 (0.21%) Microsoft Exchange
7 2 (0.21%) Oracle Workflow
8 1 (0.10%) Apache
8 1 (0.10%) Apache Superset
8 1 (0.10%) Headless CMS
8 1 (0.10%) Sitecore CMS
Applications
1 68 (7.12%) Microsoft Excel
2 42 (4.40%) Microsoft Office
3 39 (4.08%) Microsoft PowerPoint
4 16 (1.68%) Adobe Creative Suite
5 14 (1.47%) Maya
6 10 (1.05%) InDesign
6 10 (1.05%) Photoshop
7 8 (0.84%) Adobe Illustrator
7 8 (0.84%) MS Visio
8 5 (0.52%) Adobe After Effects
8 5 (0.52%) Chatbot
8 5 (0.52%) Microsoft Project
9 3 (0.31%) Adobe Premiere
9 3 (0.31%) Final Cut Pro
9 3 (0.31%) Spreadsheet
9 3 (0.31%) Stata
10 2 (0.21%) CINEMA 4D
11 1 (0.10%) Adobe XD
11 1 (0.10%) SketchUp
11 1 (0.10%) Trello
Business Applications
1 48 (5.03%) Dynamics CRM
2 14 (1.47%) SAP S/4HANA
3 9 (0.94%) Adobe Campaign
4 7 (0.73%) Magento
4 7 (0.73%) Payment Gateway
5 6 (0.63%) Salesforce CRM
6 3 (0.31%) NetSuite
6 3 (0.31%) SAP CX
6 3 (0.31%) Yoast SEO
7 2 (0.21%) Shopify
8 1 (0.10%) Sprinklr
Cloud Services
1 144 (15.08%) SaaS
2 92 (9.63%) Azure
3 85 (8.90%) Power Platform
4 70 (7.33%) AWS
5 40 (4.19%) Dynamics 365
5 40 (4.19%) GCP
6 37 (3.87%) Google Analytics
7 26 (2.72%) Microsoft 365
8 22 (2.30%) Amazon SageMaker
8 22 (2.30%) Azure AI
8 22 (2.30%) Google Ads
9 21 (2.20%) Vertex AI
10 19 (1.99%) Azure DevOps
10 19 (1.99%) Power Automate
10 19 (1.99%) Salesforce Service Cloud
11 18 (1.88%) Boomi
12 17 (1.78%) Snowflake
13 16 (1.68%) Cloud Computing
13 16 (1.68%) dbt
14 15 (1.57%) Salesforce Commerce Cloud
Communications & Networking
1 11 (1.15%) Network Security
2 10 (1.05%) Wi-Fi
3 8 (0.84%) Firewall
3 8 (0.84%) LAN
3 8 (0.84%) VPN
3 8 (0.84%) WAN
4 6 (0.63%) BGP
4 6 (0.63%) Broadband
4 6 (0.63%) Cisco ASA
4 6 (0.63%) Cisco Nexus
4 6 (0.63%) EIGRP
4 6 (0.63%) OSPF
4 6 (0.63%) TACACS
4 6 (0.63%) WAAS
4 6 (0.63%) Wireless
5 5 (0.52%) RTP
6 4 (0.42%) Ethernet
6 4 (0.42%) HSRP
6 4 (0.42%) SNMP
6 4 (0.42%) TCP/IP
Database & Business Intelligence
1 61 (6.39%) Power BI
2 45 (4.71%) Tableau
3 24 (2.51%) Data Warehouse
4 23 (2.41%) Big Data
4 23 (2.41%) Data Lake
5 15 (1.57%) Looker
6 10 (1.05%) NoSQL
6 10 (1.05%) SQL Server
7 8 (0.84%) BigQuery
7 8 (0.84%) Relational Database
8 7 (0.73%) MySQL
8 7 (0.73%) PostgreSQL
8 7 (0.73%) RDBMS
8 7 (0.73%) SAP Data Services
9 6 (0.63%) Metadata
9 6 (0.63%) Tick Data
10 5 (0.52%) Power Query
11 4 (0.42%) MongoDB
12 3 (0.31%) Semantic Layer
13 2 (0.21%) Geospatial Data
Development Applications
1 29 (3.04%) JIRA
2 16 (1.68%) Git
3 7 (0.73%) ER Studio
4 6 (0.63%) Postman
4 6 (0.63%) SoapUI
5 4 (0.42%) Jenkins
6 3 (0.31%) eCATT
7 1 (0.10%) CMake
7 1 (0.10%) GitLab
7 1 (0.10%) MLflow
7 1 (0.10%) MSBuild
7 1 (0.10%) Selenium
General
1 381 (39.90%) Finance
2 325 (34.03%) Social Skills
3 212 (22.20%) Analytical Skills
4 120 (12.57%) Retail
5 89 (9.32%) Telecoms
6 86 (9.01%) Inclusion and Diversity
6 86 (9.01%) Public Sector
7 79 (8.27%) Presentation Skills
8 78 (8.17%) Manufacturing
9 76 (7.96%) Law
10 71 (7.43%) Banking
11 70 (7.33%) Electronics
12 62 (6.49%) Advertising
13 61 (6.39%) Legal
14 39 (4.08%) Organisational Skills
15 35 (3.66%) Games
15 35 (3.66%) German Language
16 33 (3.46%) Influencing Skills
17 27 (2.83%) Pharmaceutical
18 21 (2.20%) French Language
Job Titles
1 184 (19.27%) Senior
2 83 (8.69%) Lead
3 62 (6.49%) Senior Manager
4 60 (6.28%) Marketing Manager
5 51 (5.34%) Developer
6 48 (5.03%) Marketing Executive
7 46 (4.82%) Consultant
8 39 (4.08%) Business Manager
9 38 (3.98%) Development Manager
10 36 (3.77%) Analyst
10 36 (3.77%) Business Development Manager
11 33 (3.46%) Architect
12 27 (2.83%) IT Manager
13 23 (2.41%) Designer
13 23 (2.41%) Product Manager
13 23 (2.41%) Programme Manager
13 23 (2.41%) Senior Developer
13 23 (2.41%) Senior Marketing Executive
14 21 (2.20%) Account Executive
14 21 (2.20%) Data Engineer
Libraries, Frameworks & Software Standards
1 35 (3.66%) HTML
2 27 (2.83%) CSS
3 16 (1.68%) Lightning Web Components
4 13 (1.36%) .NET
4 13 (1.36%) REST
5 9 (0.94%) TensorFlow
6 8 (0.84%) FastAPI
6 8 (0.84%) Flask
6 8 (0.84%) PySpark
6 8 (0.84%) PyTorch
7 7 (0.73%) Pandas
7 7 (0.73%) scikit-learn
8 6 (0.63%) Node.js
8 6 (0.63%) RESTful
8 6 (0.63%) SOAP
9 5 (0.52%) LangChain
9 5 (0.52%) XML
10 4 (0.42%) Flash
10 4 (0.42%) JSON
10 4 (0.42%) Kafka
Miscellaneous
1 80 (8.38%) Social Media
2 72 (7.54%) Onboarding
3 46 (4.82%) Analytical Mindset
4 45 (4.71%) Product Ownership
5 39 (4.08%) Self-Motivation
6 38 (3.98%) Management Information System
7 29 (3.04%) Enterprise Software
8 28 (2.93%) Marketing Technology
9 24 (2.51%) Life Science
10 21 (2.20%) Blog
10 21 (2.20%) Pharmacovigilance
10 21 (2.20%) Web Conferencing
11 20 (2.09%) IoT
12 19 (1.99%) Cloud Native
13 17 (1.78%) Greenfield Project
14 16 (1.68%) Data Centre
14 16 (1.68%) FMCG
15 14 (1.47%) Podcast
16 13 (1.36%) Graphic Design
17 12 (1.26%) Educational Technology
Operating Systems
1 13 (1.36%) Windows
2 3 (0.31%) Android
2 3 (0.31%) Apple iOS
3 2 (0.21%) Linux
3 2 (0.21%) Mac OS
3 2 (0.21%) Windows 10
Processes & Methodologies
1 277 (29.01%) Analytics
2 207 (21.68%) CRM
3 196 (20.52%) Digital Marketing
4 170 (17.80%) Agile
5 162 (16.96%) Business Intelligence
6 147 (15.39%) Roadmaps
7 146 (15.29%) Problem-Solving
8 136 (14.24%) B2B
9 135 (14.14%) AI
10 122 (12.77%) Business Development
11 115 (12.04%) Decision-Making
12 114 (11.94%) Project Management
13 108 (11.31%) Stakeholder Management
14 84 (8.80%) Mentoring
15 81 (8.48%) Lead Generation
16 80 (8.38%) Business Strategy
16 80 (8.38%) Programme Management
17 73 (7.64%) Machine Learning
18 72 (7.54%) Cybersecurity
19 71 (7.43%) Stakeholder Engagement
Programming Languages
1 99 (10.37%) Python
2 95 (9.95%) SQL
3 22 (2.30%) JavaScript
4 21 (2.20%) C#
5 16 (1.68%) Apex Code
6 13 (1.36%) TypeScript
7 9 (0.94%) C++
7 9 (0.94%) R
8 6 (0.63%) Bash
8 6 (0.63%) Java
9 5 (0.52%) Data Analysis Expressions
9 5 (0.52%) Go
9 5 (0.52%) PHP
9 5 (0.52%) Scala
10 4 (0.42%) MATLAB
11 3 (0.31%) ActionScript
11 3 (0.31%) ActionScript 3.0
11 3 (0.31%) Objective-C
11 3 (0.31%) SOQL
11 3 (0.31%) VBA
Qualifications
1 226 (23.66%) Degree
2 73 (7.64%) Master's Degree
3 52 (5.45%) Computer Science Degree
4 25 (2.62%) ACCA
5 22 (2.30%) Security Cleared
6 21 (2.20%) SC Cleared
7 20 (2.09%) PMP
8 19 (1.99%) CIMA
8 19 (1.99%) PMI Certification
9 18 (1.88%) MBA
10 17 (1.78%) CISSP
11 16 (1.68%) DV Cleared
12 15 (1.57%) HND
13 14 (1.47%) CFA
14 10 (1.05%) DBS Check
14 10 (1.05%) Postgraduate
15 8 (0.84%) Cisco Certification
15 8 (0.84%) Microsoft Certification
16 7 (0.73%) CCNP
17 6 (0.63%) CCIE
Quality Assurance & Compliance
1 73 (7.64%) GDPR
2 58 (6.07%) QA
3 23 (2.41%) Data Quality
3 23 (2.41%) PSD2
4 22 (2.30%) HIPAA
5 21 (2.20%) EU AI Act
5 21 (2.20%) ISO/IEC 27001
5 21 (2.20%) Solvency II
6 20 (2.09%) Accessibility
7 18 (1.88%) PMO
8 15 (1.57%) Cyber Essentials
8 15 (1.57%) Cyber Essentials PLUS
9 12 (1.26%) ISO 9001
10 5 (0.52%) NIST
11 4 (0.42%) Actionable Recommendations
11 4 (0.42%) PCI DSS
12 3 (0.31%) GAAP
12 3 (0.31%) GRC
12 3 (0.31%) ISO 20022
13 2 (0.21%) PERC
System Software
1 26 (2.72%) Docker
2 13 (1.36%) Active Directory
3 4 (0.42%) ProxySG
3 4 (0.42%) Virtual Machines
4 1 (0.10%) Virtual Desktop
4 1 (0.10%) VMware Infrastructure
4 1 (0.10%) vSphere
Systems Management
1 18 (1.88%) Kubernetes
1 18 (1.88%) Terraform
2 7 (0.73%) Systems Management Server (SMS)
3 4 (0.42%) Prometheus
4 1 (0.10%) Ansible
4 1 (0.10%) CSIRT
4 1 (0.10%) Single Sign-On
4 1 (0.10%) vRealize Orchestrator
Vendors
1 157 (16.44%) Salesforce
2 113 (11.83%) Microsoft
3 109 (11.41%) Google
4 105 (10.99%) SAP
5 71 (7.43%) Adobe
6 51 (5.34%) HubSpot
7 36 (3.77%) Salesforce Marketing Cloud
8 21 (2.20%) Oracle
9 19 (1.99%) Cisco
9 19 (1.99%) MuleSoft
10 14 (1.47%) Databricks
10 14 (1.47%) Dell
11 13 (1.36%) YouTube
12 11 (1.15%) ServiceNow
12 11 (1.15%) TikTok
13 8 (0.84%) Palantir
13 8 (0.84%) Pardot
14 7 (0.73%) Marketo
14 7 (0.73%) Zoho
15 6 (0.63%) Facebook