Period
to 21 April 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 April 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
21 Apr 2019
Same period 2018 Same period 2017
Rank 49 48 38
Rank change year-on-year -1 -10 -7
Permanent jobs citing Marketing 3,257 3,855 4,228
As % of all permanent IT jobs advertised in London 5.36% 5.51% 6.16%
As % of the General category 11.28% 11.09% 12.13%
Number of salaries quoted 2,511 2,902 3,385
London median annual salary £55,000 £55,000 £55,000
10th Percentile £31,250 £28,750 £31,250
90th Percentile £92,500 £90,000 £90,000
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 28,883 34,771 34,842
As % of all permanent IT jobs advertised in London 47.57% 49.66% 50.78%
Number of salaries quoted 22,648 27,670 29,034
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £36,250 £35,000 £33,750
90th Percentile £100,000 £95,000 £93,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 21 April 2019.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 21 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London 0 515 £60,000 +14.29% 95
West London +18 200 £55,000 +22.22% 30
South London -26 67 £50,000 +58.73% 9
East London -13 30 £44,000 -2.22% 23
North London -3 16 £35,500 -16.47% 2
Marketing
England

For the 6 months to 21 April 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,045 (32.08%) Agile Software Development
2 759 (23.30%) Finance
3 663 (20.36%) Analytics
4 616 (18.91%) SQL
5 548 (16.83%) Digital Marketing
6 509 (15.63%) Degree
7 507 (15.57%) HTML
8 506 (15.54%) CRM
9 484 (14.86%) JavaScript
10 438 (13.45%) Salesforce.com
11 434 (13.33%) E-Commerce
11 434 (13.33%) Analytical Skills
12 427 (13.11%) Project Management
13 407 (12.50%) CSS
14 365 (11.21%) User Experience
15 349 (10.72%) Business Intelligence
16 334 (10.25%) Python
17 330 (10.13%) Problem-Solving
18 317 (9.73%) Microsoft
18 317 (9.73%) Retail
19 313 (9.61%) Google
20 297 (9.12%) Adobe
21 286 (8.78%) Scrum
22 274 (8.41%) Java
23 272 (8.35%) Advertising
24 265 (8.14%) .NET
24 265 (8.14%) Amazon AWS
25 261 (8.01%) Business Development
26 257 (7.89%) Software Engineering
27 244 (7.49%) C#

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 235 (7.22%) CMS
2 103 (3.16%) WordPress
3 75 (2.30%) Adobe Experience Manager
4 50 (1.54%) Confluence
5 46 (1.41%) Sitecore CMS
6 44 (1.35%) SAS
7 39 (1.20%) Apache Spark
8 37 (1.14%) Drupal
8 37 (1.14%) Elasticsearch
9 32 (0.98%) Apache Solr
10 31 (0.95%) SharePoint
11 25 (0.77%) Apache
11 25 (0.77%) nginx
12 19 (0.58%) IIS
13 14 (0.43%) EPiServer
14 13 (0.40%) Documentum
15 12 (0.37%) Skype for Business
16 10 (0.31%) OpenStack
17 8 (0.25%) Marvel
17 8 (0.25%) Umbraco
Applications
1 186 (5.71%) Microsoft Excel
2 125 (3.84%) Microsoft Office
3 94 (2.89%) Microsoft PowerPoint
4 79 (2.43%) Photoshop
5 44 (1.35%) Adobe Illustrator
6 35 (1.07%) InVision
7 33 (1.01%) MS Visio
8 26 (0.80%) Adobe Creative Suite
9 21 (0.64%) OmniGraffle
9 21 (0.64%) SPSS
10 19 (0.58%) Microsoft Project
11 13 (0.40%) Spreadsheet
12 12 (0.37%) Adobe After Effects
12 12 (0.37%) InDesign
13 9 (0.28%) Adobe Premiere
14 5 (0.15%) Stata
15 3 (0.092%) Chatbot
15 3 (0.092%) CINEMA 4D
15 3 (0.092%) Final Cut Pro
16 2 (0.061%) PTC Creo
Business Applications
1 81 (2.49%) Dynamics CRM
2 62 (1.90%) Magento
3 55 (1.69%) SAP Hybris
4 30 (0.92%) Salesforce.com CRM
5 28 (0.86%) Payment Gateway
6 26 (0.80%) Eloqua
7 21 (0.64%) SDL Web 8
8 19 (0.58%) FastStats
9 18 (0.55%) Oracle ERP
10 17 (0.52%) Oracle Payables
10 17 (0.52%) Oracle Receivables
11 15 (0.46%) Oracle Assets
11 15 (0.46%) Oracle Cash Management
11 15 (0.46%) Oracle Procure-to-Pay
12 13 (0.40%) WebTrends
13 12 (0.37%) SAP ERP
14 11 (0.34%) NetSuite
15 9 (0.28%) Dynamics AX
15 9 (0.28%) Shopify
16 8 (0.25%) Raiser's Edge
Cloud Services
1 265 (8.14%) Amazon AWS
2 244 (7.49%) SaaS
3 222 (6.82%) Microsoft Azure
4 162 (4.97%) Google Analytics
5 113 (3.47%) Google Cloud Platform
6 65 (2.00%) Adobe Analytics
7 48 (1.47%) PaaS
8 46 (1.41%) Office 365
9 43 (1.32%) IaaS
9 43 (1.32%) Salesforce Sales Cloud
10 41 (1.26%) AdWords
11 40 (1.23%) Salesforce Service Cloud
12 39 (1.20%) GitHub
13 33 (1.01%) Serverless
14 30 (0.92%) Cloud Computing
15 27 (0.83%) Google Tag Manager
16 24 (0.74%) Dynamics 365
17 23 (0.71%) MailChimp
18 20 (0.61%) Adobe Creative Cloud
18 20 (0.61%) Apigee
Communications & Networking
1 78 (2.39%) Internet
2 42 (1.29%) HTTP
3 35 (1.07%) WAN
4 34 (1.04%) Firewall
5 28 (0.86%) LAN
6 26 (0.80%) Intranet
7 22 (0.68%) DNS
8 20 (0.61%) SMS
9 18 (0.55%) Skype
10 17 (0.52%) TCP/IP
11 16 (0.49%) Network Security
11 16 (0.49%) SAN
11 16 (0.49%) Unified Communications
12 12 (0.37%) VoIP
13 11 (0.34%) DHCP
14 10 (0.31%) VLAN
15 8 (0.25%) Broadband
15 8 (0.25%) Cisco ASA
15 8 (0.25%) Cisco IOS
15 8 (0.25%) NAS
Database & Business Intelligence
1 232 (7.12%) SQL Server
2 133 (4.08%) MySQL
3 131 (4.02%) Big Data
4 124 (3.81%) Relational Database
5 101 (3.10%) Data Warehouse
6 98 (3.01%) NoSQL
7 76 (2.33%) SQL Server Integration Services
8 62 (1.90%) RDBMS
9 51 (1.57%) Hadoop
10 47 (1.44%) Power BI
11 45 (1.38%) Redis
11 45 (1.38%) SQL Server Reporting Services
12 41 (1.26%) Blockchain
13 37 (1.14%) MongoDB
14 35 (1.07%) SQL Server 2016
15 34 (1.04%) PostgreSQL
16 31 (0.95%) Couchbase
17 29 (0.89%) SQL Server Analysis Services
18 26 (0.80%) Data Mining
19 25 (0.77%) BigQuery
Development Applications
1 172 (5.28%) Git (software)
2 137 (4.21%) JIRA
3 41 (1.26%) Jenkins
4 39 (1.20%) Visual Studio
5 32 (0.98%) Axure RP
6 31 (0.95%) Selenium
7 28 (0.86%) Subversion
8 26 (0.80%) Grunt
9 23 (0.71%) gulp
9 23 (0.71%) LINQPad
9 23 (0.71%) ReSharper
10 21 (0.64%) Atlassian Bamboo
10 21 (0.64%) TeamCity
11 17 (0.52%) Balsamiq Mockups
12 16 (0.49%) webpack
13 15 (0.46%) Visual Studio Team System
14 14 (0.43%) Cucumber
14 14 (0.43%) Dreamweaver
15 13 (0.40%) Bitbucket
15 13 (0.40%) Team Foundation Server
General
1 759 (23.30%) Finance
2 317 (9.73%) Retail
3 272 (8.35%) Advertising
4 202 (6.20%) Telecoms
5 198 (6.08%) Banking
6 142 (4.36%) Manufacturing
7 129 (3.96%) Electronics
8 95 (2.92%) Games
9 94 (2.89%) Legal
10 61 (1.87%) Law
11 51 (1.57%) Publishing
12 50 (1.54%) Digital Economy
13 48 (1.47%) Brand Awareness
14 40 (1.23%) Billing
15 26 (0.80%) Financial Institution
16 25 (0.77%) Automotive
17 23 (0.71%) Back Office
18 22 (0.68%) Front Office
19 15 (0.46%) General Ledger
19 15 (0.46%) Investment Banking
Job Titles
1 555 (17.04%) Developer
2 382 (11.73%) Analyst
3 219 (6.72%) Consultant
4 207 (6.36%) Product Manager
5 183 (5.62%) Architect
6 139 (4.27%) Project Manager
7 119 (3.65%) .NET Developer
7 119 (3.65%) Marketing Manager
8 114 (3.50%) Designer
9 106 (3.25%) Data Analyst
10 97 (2.98%) Senior Developer
11 96 (2.95%) Business Analyst
12 92 (2.82%) C# Developer
13 91 (2.79%) PHP Developer
14 85 (2.61%) Solutions Architect
15 82 (2.52%) Senior Manager
16 78 (2.39%) Front End Developer (Client-Side Developer)
17 77 (2.36%) Junior
18 63 (1.93%) C# .NET Developer
18 63 (1.93%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 507 (15.57%) HTML
2 407 (12.50%) CSS
3 265 (8.14%) .NET
4 165 (5.07%) AngularJS
5 147 (4.51%) ASP.NET
5 147 (4.51%) HTML5
6 107 (3.29%) ASP.NET Web API
7 104 (3.19%) React
8 101 (3.10%) CSS3
9 99 (3.04%) ASP.NET MVC
9 99 (3.04%) Web Services
10 89 (2.73%) REST
11 83 (2.55%) jQuery
12 73 (2.24%) XML
13 68 (2.09%) J2EE
14 65 (2.00%) Spring
15 60 (1.84%) Laravel
15 60 (1.84%) RESTful
15 60 (1.84%) Twitter Bootstrap
16 54 (1.66%) .NET Core
Miscellaneous
1 434 (13.33%) Analytical Skills
2 365 (11.21%) User Experience
3 239 (7.34%) Social Media
4 129 (3.96%) Virtual Team
5 126 (3.87%) Fintech
6 112 (3.44%) Blog
7 91 (2.79%) Self-Motivation
8 90 (2.76%) Marketing Technology
9 83 (2.55%) Digital Media
10 80 (2.46%) Mobile App
11 53 (1.63%) Algorithms
12 51 (1.57%) Management Information System
13 42 (1.29%) FMCG
14 41 (1.26%) Enterprise Software
15 36 (1.11%) Data Centre
16 33 (1.01%) Robotics
17 31 (0.95%) e-Learning
18 30 (0.92%) Hybrid Cloud
19 27 (0.83%) Data Structures
20 24 (0.74%) Greenfield Project
Operating Systems
1 135 (4.14%) Linux
2 132 (4.05%) Windows
3 63 (1.93%) Android
4 60 (1.84%) Apple iOS
5 50 (1.54%) Unix
6 38 (1.17%) Windows Server
7 26 (0.80%) CentOS
8 23 (0.71%) Windows Server 2008
9 20 (0.61%) Windows 10
10 15 (0.46%) Red Hat Enterprise Linux
11 12 (0.37%) Windows Server 2012
12 11 (0.34%) Windows 7
13 10 (0.31%) Debian
13 10 (0.31%) Mac OS X
14 6 (0.18%) AIX
14 6 (0.18%) Windows NT
15 4 (0.12%) Ubuntu
16 3 (0.092%) Mac OS
16 3 (0.092%) Windows 8
17 2 (0.061%) Windows Vista
Processes & Methodologies
1 1,045 (32.08%) Agile Software Development
2 663 (20.36%) Analytics
3 548 (16.83%) Digital Marketing
4 506 (15.54%) CRM
5 434 (13.33%) E-Commerce
6 427 (13.11%) Project Management
7 349 (10.72%) Business Intelligence
8 330 (10.13%) Problem-Solving
9 286 (8.78%) Scrum
10 261 (8.01%) Business Development
11 257 (7.89%) Software Engineering
12 229 (7.03%) Stakeholder Management
13 210 (6.45%) B2B
14 201 (6.17%) Presales
15 191 (5.86%) DevOps
16 189 (5.80%) Product Management
17 180 (5.53%) Computer Science
18 179 (5.50%) SEO
19 176 (5.40%) Machine Learning
20 172 (5.28%) Web Development
Programming Languages
1 616 (18.91%) SQL
2 484 (14.86%) JavaScript
3 334 (10.25%) Python
4 274 (8.41%) Java
5 244 (7.49%) C#
6 238 (7.31%) PHP
7 94 (2.89%) R
7 94 (2.89%) T-SQL
8 68 (2.09%) Ruby
9 62 (1.90%) Apex Code
10 55 (1.69%) Bash Shell
11 48 (1.47%) C
12 47 (1.44%) C++
13 39 (1.20%) Perl
14 33 (1.01%) ES6
15 32 (0.98%) PL/SQL
16 28 (0.86%) Bourne shell
16 28 (0.86%) Korn
17 27 (0.83%) PHP 5
17 27 (0.83%) PHP 7
Qualifications
1 509 (15.63%) Degree
2 72 (2.21%) Computer Science Degree
3 34 (1.04%) PMI Certification
4 33 (1.01%) PMP
5 31 (0.95%) MBA
5 31 (0.95%) PhD
6 26 (0.80%) Security Cleared
7 22 (0.68%) Numerate Degree
8 20 (0.61%) Cisco Certification
9 18 (0.55%) PRINCE2 Certification
10 17 (0.52%) SC Cleared
11 16 (0.49%) AWS Certification
12 12 (0.37%) CCNP
12 12 (0.37%) CISSP
12 12 (0.37%) Master's Degree
12 12 (0.37%) VMware Certified Professional (VCP)
13 11 (0.34%) CISM
14 9 (0.28%) Microsoft Certification
14 9 (0.28%) SANS
15 8 (0.25%) CCNA
Quality Assurance & Compliance
1 137 (4.21%) QA
2 74 (2.27%) GDPR
3 38 (1.17%) SLA
4 34 (1.04%) Data Quality
5 19 (0.58%) PMO
6 18 (0.55%) PCI DSS
7 13 (0.40%) COBIT
7 13 (0.40%) ISO/IEC 27001
8 7 (0.21%) Actionable Recommendations
9 6 (0.18%) SEPA
10 3 (0.092%) PSD2
10 3 (0.092%) Sarbanes-Oxley
10 3 (0.092%) WCAG
11 2 (0.061%) COSO
12 1 (0.031%) ISO 20022
12 1 (0.031%) ISO 9001
12 1 (0.031%) Solvency II
System Software
1 88 (2.70%) Docker
2 53 (1.63%) Active Directory
3 24 (0.74%) VMware Infrastructure
4 15 (0.46%) Hyper-V
5 11 (0.34%) Virtual Machines
6 9 (0.28%) XenApp
7 8 (0.25%) Virtual Servers
7 8 (0.25%) VMware ESXi
7 8 (0.25%) VMware Workstation
8 7 (0.21%) HDFS
9 3 (0.092%) Firmware
9 3 (0.092%) Oracle RAC
9 3 (0.092%) Varnish
10 2 (0.061%) KVM
10 2 (0.061%) NFS
11 1 (0.031%) Apache Flume
11 1 (0.031%) Snort
11 1 (0.031%) Squid
11 1 (0.031%) XenDesktop
11 1 (0.031%) Xsan
Systems Management
1 58 (1.78%) Kubernetes
2 37 (1.14%) Ansible
3 36 (1.11%) Terraform
4 33 (1.01%) Puppet
5 27 (0.83%) Opscode Chef
6 13 (0.40%) Systems Management Server (SMS)
7 11 (0.34%) SCCM
8 10 (0.31%) Salt
9 8 (0.25%) Data Guard
10 7 (0.21%) Packer
11 6 (0.18%) HP Quality Center
12 4 (0.12%) Jamf Pro
12 4 (0.12%) Oracle Enterprise Manager
12 4 (0.12%) Oracle RMAN
12 4 (0.12%) Prometheus
12 4 (0.12%) Single Sign-On
13 3 (0.092%) Kibana
13 3 (0.092%) Nagios
14 2 (0.061%) EnCase
14 2 (0.061%) HAProxy
Vendors
1 438 (13.45%) Salesforce.com
2 317 (9.73%) Microsoft
3 313 (9.61%) Google
4 297 (9.12%) Adobe
5 244 (7.49%) SAP
6 137 (4.21%) Oracle
7 96 (2.95%) Salesforce Marketing Cloud
8 84 (2.58%) Tableau
9 79 (2.43%) Facebook
9 79 (2.43%) Sitecore
10 72 (2.21%) hybris
11 63 (1.93%) Pardot
12 56 (1.72%) Cognizant
12 56 (1.72%) Marketo
13 44 (1.35%) Cisco
14 35 (1.07%) IBM
15 33 (1.01%) VMware
16 25 (0.77%) Red Hat
17 24 (0.74%) Twitter
18 23 (0.71%) HubSpot