Period
to 25 February 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 February 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
25 Feb 2021
Same period 2020 Same period 2019
Rank 52 50 49
Rank change year-on-year -2 -1 -2
Permanent jobs citing Marketing 1,396 2,600 3,375
As % of all permanent jobs advertised in London 5.05% 5.11% 5.41%
As % of the General category 10.74% 10.48% 10.99%
Number of salaries quoted 1,230 2,018 2,788
Median annual salary £65,000 £57,500 £57,500
Median salary % change year-on-year +13.04% - +4.55%
10th Percentile £40,000 £31,425 £31,250
90th Percentile £102,500 £100,000 £94,125
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 13,003 24,814 30,709
As % of all permanent IT jobs advertised in London 47.04% 48.81% 49.19%
Number of salaries quoted 10,551 19,788 24,489
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £41,250 £36,250 £36,000
90th Percentile £110,000 £110,000 £100,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 25 February 2021.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 25 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 256 £67,500 +12.50% 80
West London +12 27 £75,000 +50.00% 27
South London +18 17 £47,500 -5.00% 2
East London -1 6 £47,500 -5.00% 29
Marketing
England

For the 6 months to 25 February 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 434 (31.09%) Finance
2 396 (28.37%) Agile Software Development
3 362 (25.93%) Digital Marketing
4 360 (25.79%) Business Intelligence
5 306 (21.92%) Analytics
6 234 (16.76%) SQL
7 227 (16.26%) Electronics
8 222 (15.90%) Telecoms
9 218 (15.62%) Public Sector
10 216 (15.47%) SAP
11 214 (15.33%) Programme Management
12 210 (15.04%) Salesforce.com
13 208 (14.90%) Python
14 204 (14.61%) Manufacturing
15 202 (14.47%) Degree
16 200 (14.33%) Analytical Skills
17 197 (14.11%) JavaScript
18 179 (12.82%) E-Commerce
19 167 (11.96%) Google
20 160 (11.46%) HTML
21 159 (11.39%) AWS
22 156 (11.17%) CRM
23 154 (11.03%) SaaS
24 150 (10.74%) Azure
25 141 (10.10%) User Experience
26 139 (9.96%) Microsoft
27 138 (9.89%) B2B
28 135 (9.67%) DevOps
29 123 (8.81%) Data Science
30 110 (7.88%) Scrum

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 90 (6.45%) CMS
2 34 (2.44%) WordPress
3 31 (2.22%) Apache Spark
4 26 (1.86%) SharePoint
5 21 (1.50%) Confluence
6 19 (1.36%) Adobe Experience Manager
7 15 (1.07%) Apache Airflow
7 15 (1.07%) Sitecore CMS
8 12 (0.86%) SAS
9 11 (0.79%) Elasticsearch
10 9 (0.64%) Apache
10 9 (0.64%) Headless CMS
11 8 (0.57%) Drupal
11 8 (0.57%) Skype for Business
12 5 (0.36%) EPiServer
12 5 (0.36%) IIS
13 4 (0.29%) Apache Solr
13 4 (0.29%) Umbraco
14 3 (0.21%) nginx
14 3 (0.21%) TPMS
Applications
1 60 (4.30%) Microsoft Excel
2 50 (3.58%) Microsoft Office
3 31 (2.22%) Photoshop
4 28 (2.01%) Microsoft PowerPoint
5 12 (0.86%) Adobe Illustrator
6 10 (0.72%) Adobe Creative Suite
6 10 (0.72%) SPSS
7 8 (0.57%) Figma
7 8 (0.57%) Sketch
8 6 (0.43%) Adobe Premiere
9 5 (0.36%) InVision
10 4 (0.29%) Adobe After Effects
10 4 (0.29%) OrCAD
10 4 (0.29%) Zeplin
11 3 (0.21%) Chatbot
11 3 (0.21%) MS Visio
11 3 (0.21%) Spreadsheet
12 2 (0.14%) Adobe XD
12 2 (0.14%) Flinto
12 2 (0.14%) Microsoft Project
Business Applications
1 18 (1.29%) Dynamics CRM
2 17 (1.22%) Salesforce.com CRM
3 11 (0.79%) Magento
4 7 (0.50%) Payment Gateway
5 6 (0.43%) SAP ERP
5 6 (0.43%) Shopify
5 6 (0.43%) Social Studio
6 3 (0.21%) Adobe Campaign
6 3 (0.21%) Eloqua
6 3 (0.21%) Sentinel
6 3 (0.21%) WebTrends
7 2 (0.14%) FastStats
7 2 (0.14%) Oracle EBS
7 2 (0.14%) SAP Hybris
7 2 (0.14%) SAP S/4HANA
8 1 (0.072%) Distributed Ledger
8 1 (0.072%) FastStats PeopleStage
8 1 (0.072%) Odoo
8 1 (0.072%) Oracle BPM
8 1 (0.072%) Oracle ERP
Cloud Services
1 159 (11.39%) AWS
2 154 (11.03%) SaaS
3 150 (10.74%) Azure
4 94 (6.73%) GCP
5 83 (5.95%) Power Platform
6 81 (5.80%) Salesforce Service Cloud
7 72 (5.16%) Google Analytics
8 65 (4.66%) Salesforce Sales Cloud
9 29 (2.08%) Microsoft 365
10 24 (1.72%) Azure Data Factory
11 23 (1.65%) Amazon EC2
11 23 (1.65%) GitHub
11 23 (1.65%) Serverless
12 16 (1.15%) Amazon S3
13 14 (1.00%) Slack
14 13 (0.93%) Logic Apps
15 12 (0.86%) Adobe Creative Cloud
15 12 (0.86%) Dynamics 365
16 10 (0.72%) Asana
16 10 (0.72%) AWS Lambda
Communications & Networking
1 15 (1.07%) Firewall
2 14 (1.00%) Internet
3 13 (0.93%) SMS
4 11 (0.79%) Skype
5 9 (0.64%) DNS
6 8 (0.57%) Software-Defined Networking
7 7 (0.50%) WAN
7 7 (0.50%) Wi-Fi
8 5 (0.36%) FTP
9 4 (0.29%) BGP
9 4 (0.29%) Cisco ASA
9 4 (0.29%) EIGRP
9 4 (0.29%) OSPF
10 3 (0.21%) WebEx
11 2 (0.14%) 5G
11 2 (0.14%) DHCP
11 2 (0.14%) Intrusion Detection
11 2 (0.14%) Multicast
11 2 (0.14%) Sourcefire
11 2 (0.14%) Wireshark
Database & Business Intelligence
1 94 (6.73%) Tableau
2 77 (5.52%) Power BI
3 64 (4.58%) Relational Database
3 64 (4.58%) SQL Server
4 50 (3.58%) Data Warehouse
5 43 (3.08%) Big Data
6 36 (2.58%) NoSQL
7 35 (2.51%) Looker
7 35 (2.51%) MySQL
8 24 (1.72%) Amazon Redshift
9 20 (1.43%) Data Mining
10 18 (1.29%) PostgreSQL
11 17 (1.22%) Data Lake
11 17 (1.22%) SQL Server Reporting Services
12 16 (1.15%) Amazon RDS
12 16 (1.15%) BigQuery
12 16 (1.15%) Hadoop
12 16 (1.15%) Snowflake Schema
13 14 (1.00%) Azure SQL Database
14 13 (0.93%) Amazon DynamoDB
Development Applications
1 68 (4.87%) Git (software)
2 55 (3.94%) JIRA
3 16 (1.15%) Jenkins
4 15 (1.07%) Grunt
5 11 (0.79%) webpack
6 10 (0.72%) CircleCI
6 10 (0.72%) TeamCity
7 9 (0.64%) CasperJS
7 9 (0.64%) Cypress.io
7 9 (0.64%) GitLab
7 9 (0.64%) gulp
7 9 (0.64%) PhantomJS
8 8 (0.57%) RSpec
9 7 (0.50%) Atlassian Bamboo
9 7 (0.50%) Maven
10 6 (0.43%) Team Foundation Server
10 6 (0.43%) Vagrant
11 5 (0.36%) Hudson
11 5 (0.36%) Visual Studio
12 4 (0.29%) JUnit
General
1 434 (31.09%) Finance
2 227 (16.26%) Electronics
3 222 (15.90%) Telecoms
4 218 (15.62%) Public Sector
5 204 (14.61%) Manufacturing
6 102 (7.31%) Retail
7 87 (6.23%) Advertising
8 61 (4.37%) Games
9 60 (4.30%) Legal
10 35 (2.51%) Law
11 33 (2.36%) Banking
12 31 (2.22%) Brand Awareness
13 28 (2.01%) Financial Institution
14 20 (1.43%) Publishing
15 15 (1.07%) Automotive
16 14 (1.00%) Pharmaceutical
17 11 (0.79%) German Language
18 9 (0.64%) French Language
18 9 (0.64%) Local Government
19 7 (0.50%) Back Office
Job Titles
1 275 (19.70%) Developer
2 100 (7.16%) Analyst
3 92 (6.59%) Product Manager
4 83 (5.95%) Senior Developer
5 81 (5.80%) Consultant
6 74 (5.30%) Marketing Manager
7 72 (5.16%) Architect
8 70 (5.01%) Salesforce Developer
9 47 (3.37%) Senior Manager
10 45 (3.22%) Front End Developer (Client-Side Developer)
11 40 (2.87%) Designer
12 39 (2.79%) Project Manager
13 38 (2.72%) Data Engineer
14 37 (2.65%) Data Scientist
15 33 (2.36%) Solutions Architect
16 31 (2.22%) Senior Analyst
17 30 (2.15%) Data Analyst
18 29 (2.08%) Software Engineer
19 26 (1.86%) Digital Marketing Manager
20 25 (1.79%) Java Developer
Libraries, Frameworks & Software Standards
1 160 (11.46%) HTML
2 106 (7.59%) CSS
3 86 (6.16%) REST
4 74 (5.30%) Node.js
5 65 (4.66%) React
6 61 (4.37%) AngularJS
7 59 (4.23%) HTML5
8 58 (4.15%) Web Services
9 53 (3.80%) SOAP
10 37 (2.65%) .NET
11 35 (2.51%) jQuery
12 27 (1.93%) Visualforce
13 26 (1.86%) CSS3
13 26 (1.86%) Vue.js
14 24 (1.72%) Spring
15 23 (1.65%) Kafka
15 23 (1.65%) RESTful
16 19 (1.36%) Sass
16 19 (1.36%) Spring Boot
17 18 (1.29%) XML
Miscellaneous
1 200 (14.33%) Analytical Skills
2 141 (10.10%) User Experience
3 98 (7.02%) Social Media
4 69 (4.94%) Blog
5 52 (3.72%) Mobile App
6 35 (2.51%) Self-Motivation
7 34 (2.44%) Marketing Technology
8 26 (1.86%) Cloud Native
9 21 (1.50%) Greenfield Project
10 19 (1.36%) Enterprise Software
11 18 (1.29%) Virtual Team
12 17 (1.22%) iPad
13 16 (1.15%) Online Games
13 16 (1.15%) Public Cloud
14 14 (1.00%) Algorithms
14 14 (1.00%) Online Gambling
15 13 (0.93%) Photography
16 11 (0.79%) Animation
16 11 (0.79%) FMCG
16 11 (0.79%) Video\Live Streaming
Operating Systems
1 66 (4.73%) Linux
2 38 (2.72%) Windows
3 27 (1.93%) Android
4 26 (1.86%) Apple iOS
5 24 (1.72%) Unix
6 7 (0.50%) Mac OS
6 7 (0.50%) Windows 10
7 6 (0.43%) Windows Server
8 4 (0.29%) Windows Server 2016
9 2 (0.14%) Kali Linux
9 2 (0.14%) Ubuntu
10 1 (0.072%) VMS
Processes & Methodologies
1 396 (28.37%) Agile Software Development
2 362 (25.93%) Digital Marketing
3 360 (25.79%) Business Intelligence
4 306 (21.92%) Analytics
5 214 (15.33%) Programme Management
6 179 (12.82%) E-Commerce
7 156 (11.17%) CRM
8 138 (9.89%) B2B
9 135 (9.67%) DevOps
10 123 (8.81%) Data Science
11 110 (7.88%) Scrum
12 108 (7.74%) Software Engineering
13 106 (7.59%) Problem-Solving
14 101 (7.23%) Project Management
15 94 (6.73%) Computer Science
16 92 (6.59%) Visualisation
17 86 (6.16%) SEO
18 84 (6.02%) Fintech
18 84 (6.02%) Machine Learning
19 83 (5.95%) ETL
Programming Languages
1 234 (16.76%) SQL
2 208 (14.90%) Python
3 197 (14.11%) JavaScript
4 89 (6.38%) Java
5 52 (3.72%) Apex Code
6 49 (3.51%) PHP
7 47 (3.37%) TypeScript
8 46 (3.30%) C#
8 46 (3.30%) R
9 43 (3.08%) C++
10 42 (3.01%) Go
11 31 (2.22%) C
12 23 (1.65%) Ruby
13 20 (1.43%) Rust
14 13 (0.93%) Scala
15 11 (0.79%) PowerShell
16 10 (0.72%) Groovy
17 9 (0.64%) Bash Shell
17 9 (0.64%) ES6
18 8 (0.57%) Kotlin
Qualifications
1 202 (14.47%) Degree
2 50 (3.58%) Security Cleared
3 47 (3.37%) SC Cleared
4 33 (2.36%) Master's Degree
5 22 (1.58%) Numerate Degree
6 18 (1.29%) PhD
7 16 (1.15%) Computer Science Degree
8 10 (0.72%) CCNP
8 10 (0.72%) Cisco Certification
9 7 (0.50%) MBA
9 7 (0.50%) SANS
10 6 (0.43%) CISM
10 6 (0.43%) CISSP
11 5 (0.36%) CESG Certified Professional
11 5 (0.36%) Microsoft Certification
11 5 (0.36%) PMI Certification
12 4 (0.29%) DV Cleared
12 4 (0.29%) PMP
12 4 (0.29%) Tableau Certification
13 3 (0.21%) ITIL Certification
Quality Assurance & Compliance
1 71 (5.09%) QA
2 42 (3.01%) GDPR
3 35 (2.51%) Data Quality
4 6 (0.43%) NIST
5 5 (0.36%) PCI DSS
6 4 (0.29%) WCAG
7 3 (0.21%) ISO 20022
7 3 (0.21%) ISO/IEC 20000
7 3 (0.21%) PMO
8 2 (0.14%) Actionable Recommendations
8 2 (0.14%) ISO/IEC 27001
8 2 (0.14%) SEPA
9 1 (0.072%) COBIT
9 1 (0.072%) Cyber Essentials
9 1 (0.072%) Cyber Essentials PLUS
9 1 (0.072%) EMIR
9 1 (0.072%) HL7
9 1 (0.072%) MiFID
9 1 (0.072%) NCSC
System Software
1 73 (5.23%) Docker
2 17 (1.22%) Active Directory
3 5 (0.36%) Hyper-V
4 4 (0.29%) VMware Infrastructure
5 3 (0.21%) KVM
6 2 (0.14%) Snort
6 2 (0.14%) Squid
6 2 (0.14%) Virtual Desktop
7 1 (0.072%) Virtual Machines
Systems Management
1 42 (3.01%) Kubernetes
2 28 (2.01%) Terraform
3 10 (0.72%) Istio
4 9 (0.64%) Ansible
5 7 (0.50%) Argo
5 7 (0.50%) Knative
5 7 (0.50%) linkerd
5 7 (0.50%) Nagios
5 7 (0.50%) Packer
6 6 (0.43%) Microsoft Intune
7 5 (0.36%) Consul
7 5 (0.36%) Docker Swarm
7 5 (0.36%) Opscode Chef
7 5 (0.36%) Puppet
7 5 (0.36%) SCCM
8 4 (0.29%) Jamf Pro
8 4 (0.29%) Single Sign-On
9 3 (0.21%) EMC NetWorker
9 3 (0.21%) MOM
10 2 (0.14%) Nessus
Vendors
1 216 (15.47%) SAP
2 210 (15.04%) Salesforce.com
3 167 (11.96%) Google
4 139 (9.96%) Microsoft
5 89 (6.38%) Adobe
6 68 (4.87%) Salesforce Marketing Cloud
7 24 (1.72%) Pardot
8 22 (1.58%) Marketo
8 22 (1.58%) Oracle
9 17 (1.22%) Facebook
9 17 (1.22%) HubSpot
10 16 (1.15%) Cisco
10 16 (1.15%) Sitecore
11 12 (0.86%) Alteryx
12 11 (0.79%) Jitterbit
13 10 (0.72%) Splunk
13 10 (0.72%) YouTube
14 9 (0.64%) DoubleClick
14 9 (0.64%) Palo Alto
15 8 (0.57%) App Annie