Period
to 20 May 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 May 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 51 36 31
Rank change year-on-year -15 -5 0
Permanent jobs citing Marketing 3,710 4,309 5,671
As % of all permanent IT jobs advertised in London 5.38% 6.26% 6.89%
As % of the General category 10.90% 12.30% 12.91%
Number of salaries quoted 2,750 3,404 4,682
London median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +10.53%
10th Percentile £28,500 £31,250 £28,000
90th Percentile £92,500 £90,000 £88,625
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 34,034 35,038 43,919
As % of all permanent IT jobs advertised in London 49.39% 50.88% 53.32%
Number of salaries quoted 26,643 28,792 37,443
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £96,250 £93,750 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 20 May 2018.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -36 521 £52,500 - 140
West London +22 186 £45,000 +12.50% 103
South London +4 78 £30,750 -45.33% 9
East London -5 71 £48,000 -27.55% 29
North London +21 28 £42,500 -17.07% 10
Marketing
England

For the 6 months to 20 May 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,005 (27.09%) Agile Software Development
2 914 (24.64%) Finance
3 858 (23.13%) Analytics
4 795 (21.43%) Degree
5 667 (17.98%) Digital Marketing
6 632 (17.04%) SQL
7 579 (15.61%) CRM
8 531 (14.31%) HTML
9 486 (13.10%) Analytical Skills
10 458 (12.35%) Salesforce.com
11 452 (12.18%) E-Commerce
12 450 (12.13%) CSS
13 449 (12.10%) Project Management
14 440 (11.86%) Business Intelligence
15 432 (11.64%) JavaScript
16 388 (10.46%) User Experience
17 384 (10.35%) Problem-Solving
18 358 (9.65%) Retail
19 353 (9.51%) C#
20 347 (9.35%) Microsoft
21 344 (9.27%) Advertising
21 344 (9.27%) Scrum
22 339 (9.14%) .NET
23 335 (9.03%) Business Development
24 331 (8.92%) Adobe
25 330 (8.89%) Google
26 324 (8.73%) SQL Server
27 305 (8.22%) Python
28 304 (8.19%) Amazon AWS
29 286 (7.71%) Java

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 230 (6.20%) CMS
2 103 (2.78%) SAS
3 89 (2.40%) Apache Spark
4 88 (2.37%) Sitecore CMS
5 70 (1.89%) WordPress
6 58 (1.56%) SharePoint
7 54 (1.46%) Adobe Experience Manager
8 52 (1.40%) EPiServer
9 41 (1.11%) Elasticsearch
10 40 (1.08%) Apache
11 34 (0.92%) Umbraco
12 30 (0.81%) Confluence
12 30 (0.81%) Drupal
13 26 (0.70%) IIS
14 18 (0.49%) Apache Solr
15 17 (0.46%) SharePoint 2013
16 13 (0.35%) Tomcat
17 12 (0.32%) Apache Pig
18 10 (0.27%) nginx
19 9 (0.24%) TYPO3
Applications
1 182 (4.91%) Microsoft Excel
2 114 (3.07%) Photoshop
3 97 (2.61%) Microsoft Office
4 90 (2.43%) Microsoft PowerPoint
5 50 (1.35%) Adobe Illustrator
6 45 (1.21%) Adobe Creative Suite
7 38 (1.02%) InDesign
8 34 (0.92%) InVision
9 31 (0.84%) MS Visio
10 24 (0.65%) SPSS
11 23 (0.62%) OmniGraffle
12 17 (0.46%) Adobe After Effects
13 14 (0.38%) Spreadsheet
14 13 (0.35%) Microsoft Project
15 11 (0.30%) Adobe Premiere
16 6 (0.16%) Chatbot
17 5 (0.13%) Stata
18 4 (0.11%) EViews
18 4 (0.11%) InfoPath
18 4 (0.11%) UserZoom
Business Applications
1 80 (2.16%) Eloqua
2 76 (2.05%) Dynamics CRM
3 62 (1.67%) Salesforce.com CRM
4 46 (1.24%) Adobe Campaign
5 42 (1.13%) NetSuite
6 34 (0.92%) SAP Hybris
7 21 (0.57%) Unica
8 20 (0.54%) Magento
9 12 (0.32%) Dynamics AX
9 12 (0.32%) Social Studio
10 9 (0.24%) Payment Gateway
10 9 (0.24%) WebTrends
11 8 (0.22%) FastStats
11 8 (0.22%) Raiser's Edge
11 8 (0.22%) SAP CRM
11 8 (0.22%) SDL Web 8
12 7 (0.19%) Dynamics NAV
13 6 (0.16%) Shopify
14 5 (0.13%) Oracle Receivables
15 4 (0.11%) Infor SunSystems
Cloud Services
1 304 (8.19%) Amazon AWS
2 258 (6.95%) SaaS
3 255 (6.87%) Microsoft Azure
4 192 (5.18%) Google Analytics
5 80 (2.16%) Serverless
6 73 (1.97%) IaaS
7 67 (1.81%) AdWords
8 64 (1.73%) PaaS
9 60 (1.62%) Cloud Computing
10 57 (1.54%) Adobe Analytics
11 51 (1.37%) Google Cloud Platform
12 48 (1.29%) Office 365
13 47 (1.27%) Salesforce Sales Cloud
14 46 (1.24%) Salesforce Service Cloud
15 41 (1.11%) Adobe Creative Cloud
16 40 (1.08%) Azure Data Factory
17 39 (1.05%) npm
18 37 (1.00%) MailChimp
19 36 (0.97%) Cortana Intelligence Suite
20 21 (0.57%) Silverpop
Communications & Networking
1 80 (2.16%) Internet
2 64 (1.73%) HTTP
3 44 (1.19%) Firewall
4 33 (0.89%) DNS
5 31 (0.84%) SMS
6 24 (0.65%) Wireless
7 22 (0.59%) Intranet
8 19 (0.51%) VoIP
9 18 (0.49%) VPN
10 17 (0.46%) Network Security
10 17 (0.46%) Unified Communications
11 16 (0.43%) Broadband
12 15 (0.40%) LAN
12 15 (0.40%) SAN
13 14 (0.38%) WAN
14 12 (0.32%) DHCP
15 11 (0.30%) VLAN
16 8 (0.22%) SSL
16 8 (0.22%) TCP/IP
17 7 (0.19%) 5G
Database & Business Intelligence
1 324 (8.73%) SQL Server
2 273 (7.36%) Big Data
3 126 (3.40%) NoSQL
4 115 (3.10%) Data Warehouse
5 109 (2.94%) Power BI
6 106 (2.86%) Hadoop
7 104 (2.80%) MySQL
8 88 (2.37%) SQL Server Integration Services
9 84 (2.26%) MongoDB
10 81 (2.18%) Relational Database
11 71 (1.91%) SQL Server Reporting Services
12 57 (1.54%) SQL Server 2016
13 56 (1.51%) SQL Server Analysis Services
14 53 (1.43%) Data Lake
15 41 (1.11%) SQL Server 2014
16 38 (1.02%) Apache Hive
17 36 (0.97%) Azure SQL Database
18 34 (0.92%) Couchbase
19 32 (0.86%) Data Mining
20 31 (0.84%) Apache Cassandra
Development Applications
1 221 (5.96%) Git (software)
2 117 (3.15%) Visual Studio
3 104 (2.80%) JIRA
4 73 (1.97%) TeamCity
5 60 (1.62%) Team Foundation Server
6 58 (1.56%) Selenium
7 54 (1.46%) Jenkins
8 52 (1.40%) gulp
9 51 (1.37%) Octopus Deploy
10 50 (1.35%) NUnit
11 47 (1.27%) MSTest
12 36 (0.97%) Mocha
13 35 (0.94%) Sinon.JS
14 34 (0.92%) Bower
15 33 (0.89%) Karma Test Runner
16 32 (0.86%) Protractor
17 31 (0.84%) Dreamweaver
18 28 (0.75%) Moq
19 24 (0.65%) Rhino Mocks
20 23 (0.62%) Maven
General
1 914 (24.64%) Finance
2 358 (9.65%) Retail
3 344 (9.27%) Advertising
4 229 (6.17%) Telecoms
5 175 (4.72%) Banking
6 156 (4.20%) Legal
7 152 (4.10%) Manufacturing
8 142 (3.83%) Games
9 122 (3.29%) Electronics
10 66 (1.78%) Publishing
11 53 (1.43%) Law
12 40 (1.08%) Back Office
13 37 (1.00%) Digital Economy
14 35 (0.94%) Financial Institution
15 33 (0.89%) Billing
15 33 (0.89%) Pharmaceutical
16 28 (0.75%) German Language
17 27 (0.73%) Investment Banking
18 24 (0.65%) Brand Awareness
19 23 (0.62%) Corporate Banking
Job Titles
1 648 (17.47%) Developer
2 415 (11.19%) Analyst
3 228 (6.15%) Consultant
4 200 (5.39%) Architect
5 191 (5.15%) Marketing Manager
6 182 (4.91%) Product Manager
7 168 (4.53%) Business Analyst
8 160 (4.31%) C# Developer
9 158 (4.26%) .NET Developer
10 145 (3.91%) Designer
11 135 (3.64%) Senior Manager
12 127 (3.42%) Project Manager
13 94 (2.53%) C# .NET Developer
14 93 (2.51%) Data Analyst
14 93 (2.51%) Junior
15 86 (2.32%) Marketing Executive
16 78 (2.10%) Senior Developer
17 77 (2.08%) Data Scientist
18 72 (1.94%) Front End Developer (Client-Side Developer)
19 71 (1.91%) Administrator
Libraries, Frameworks & Software Standards
1 531 (14.31%) HTML
2 450 (12.13%) CSS
3 339 (9.14%) .NET
4 164 (4.42%) HTML5
5 150 (4.04%) AngularJS
6 147 (3.96%) Web Services
7 146 (3.94%) ASP.NET
8 143 (3.85%) jQuery
9 142 (3.83%) RESTful
10 111 (2.99%) CSS3
11 108 (2.91%) ASP.NET MVC
12 98 (2.64%) XML
13 96 (2.59%) Sass
14 89 (2.40%) React
15 82 (2.21%) Node.js
16 77 (2.08%) REST
17 76 (2.05%) ASP.NET Web API
18 67 (1.81%) Spring
18 67 (1.81%) Twitter Bootstrap
19 57 (1.54%) J2EE
Miscellaneous
1 486 (13.10%) Analytical Skills
2 388 (10.46%) User Experience
3 285 (7.68%) Social Media
4 245 (6.60%) Computer Science
5 163 (4.39%) Self-Motivation
6 123 (3.32%) Mobile App
7 113 (3.05%) Management Information System
8 111 (2.99%) Fintech
9 97 (2.61%) Algorithms
10 83 (2.24%) Blog
11 72 (1.94%) Virtual Team
12 68 (1.83%) Data Centre
12 68 (1.83%) Marketing Technology
13 59 (1.59%) Enterprise Software
14 52 (1.40%) Greenfield Project
15 51 (1.37%) FMCG
16 49 (1.32%) Cloud Native
17 45 (1.21%) Data Structures
18 40 (1.08%) Digital Media
19 38 (1.02%) Life Science
Operating Systems
1 178 (4.80%) Linux
2 129 (3.48%) Windows
3 29 (0.78%) Android
4 28 (0.75%) Apple iOS
5 27 (0.73%) Windows Server
6 26 (0.70%) Windows Server 2008
7 22 (0.59%) Windows Server 2012
8 21 (0.57%) Unix
9 16 (0.43%) Windows 7
10 14 (0.38%) Windows 10
11 9 (0.24%) Red Hat Enterprise Linux
12 7 (0.19%) Debian
12 7 (0.19%) Windows 8
13 6 (0.16%) CentOS
14 2 (0.054%) Mac OS X
15 1 (0.027%) Fedora
15 1 (0.027%) Solaris
15 1 (0.027%) SUSE
15 1 (0.027%) Windows Embedded Compact
15 1 (0.027%) Windows Server 2003
Processes & Methodologies
1 1,005 (27.09%) Agile Software Development
2 858 (23.13%) Analytics
3 667 (17.98%) Digital Marketing
4 579 (15.61%) CRM
5 452 (12.18%) E-Commerce
6 449 (12.10%) Project Management
7 440 (11.86%) Business Intelligence
8 384 (10.35%) Problem-Solving
9 344 (9.27%) Scrum
10 335 (9.03%) Business Development
11 286 (7.71%) SEO
11 286 (7.71%) Stakeholder Management
12 278 (7.49%) Data Science
13 254 (6.85%) TDD
14 240 (6.47%) Software Engineering
15 235 (6.33%) Product Management
16 231 (6.23%) B2B
17 226 (6.09%) Marketing Automation
18 220 (5.93%) Marketing Strategy
19 212 (5.71%) MVC
Programming Languages
1 632 (17.04%) SQL
2 432 (11.64%) JavaScript
3 353 (9.51%) C#
4 305 (8.22%) Python
5 286 (7.71%) Java
6 157 (4.23%) PHP
7 124 (3.34%) R
8 63 (1.70%) T-SQL
9 61 (1.64%) Scala
10 60 (1.62%) VBA
11 58 (1.56%) Ruby
12 55 (1.48%) Apex Code
12 55 (1.48%) C
13 45 (1.21%) PowerShell
14 42 (1.13%) C++
15 39 (1.05%) Go
16 38 (1.02%) Bash Shell
17 35 (0.94%) U-SQL
18 34 (0.92%) VB
19 30 (0.81%) ES6
Qualifications
1 795 (21.43%) Degree
2 68 (1.83%) Computer Science Degree
3 58 (1.56%) Master's Degree
4 48 (1.29%) PhD
5 45 (1.21%) Security Cleared
6 44 (1.19%) Microsoft Certification
7 42 (1.13%) Numerate Degree
8 32 (0.86%) SAFe Agilist
9 30 (0.81%) SC Cleared
10 29 (0.78%) PMI Certification
11 23 (0.62%) CISSP
12 22 (0.59%) PMP
13 20 (0.54%) MBA
14 18 (0.49%) MCSD
15 17 (0.46%) Cisco Certification
15 17 (0.46%) MCSE
16 12 (0.32%) CISM
16 12 (0.32%) MCSA
17 10 (0.27%) CCNA
17 10 (0.27%) CCNP
Quality Assurance & Compliance
1 204 (5.50%) QA
2 68 (1.83%) Data Quality
2 68 (1.83%) GDPR
3 36 (0.97%) PMO
4 30 (0.81%) ISO/IEC 27001
5 24 (0.65%) PCI DSS
5 24 (0.65%) SLA
6 21 (0.57%) GCP
7 8 (0.22%) Actionable Recommendations
8 7 (0.19%) COBIT
8 7 (0.19%) Sarbanes-Oxley
9 6 (0.16%) ISO 9001
10 5 (0.13%) HIPAA
11 3 (0.081%) Disclosure Scotland
11 3 (0.081%) IFRS
12 2 (0.054%) Basel III
12 2 (0.054%) ISO 22301
12 2 (0.054%) PSD2
12 2 (0.054%) SEPA
12 2 (0.054%) TARGET2
System Software
1 70 (1.89%) Docker
2 60 (1.62%) Active Directory
3 36 (0.97%) Virtual Machines
3 36 (0.97%) VMware Infrastructure
4 14 (0.38%) Hyper-V
5 11 (0.30%) Apache Flume
5 11 (0.30%) VMware ESXi
6 6 (0.16%) HDFS
7 5 (0.13%) VMware NSX
7 5 (0.13%) vSphere
8 4 (0.11%) VMware Workstation
9 2 (0.054%) Firmware
9 2 (0.054%) XenDesktop
10 1 (0.027%) NFS
10 1 (0.027%) Samba
10 1 (0.027%) Snort
10 1 (0.027%) Virtual Desktop
10 1 (0.027%) XenApp
10 1 (0.027%) XenServer
Systems Management
1 33 (0.89%) Kubernetes
2 25 (0.67%) Puppet
3 24 (0.65%) Ansible
4 23 (0.62%) Opscode Chef
5 18 (0.49%) Terraform
6 11 (0.30%) Single Sign-On
7 9 (0.24%) SCCM
8 6 (0.16%) Nagios
8 6 (0.16%) Oozie
9 5 (0.13%) Consul
9 5 (0.13%) Hadoop YARN
9 5 (0.13%) Packer
10 4 (0.11%) Docker Swarm
10 4 (0.11%) Mesos
11 3 (0.081%) EnCase
11 3 (0.081%) HP Quality Center
11 3 (0.081%) Systems Management Server (SMS)
12 2 (0.054%) FTK
12 2 (0.054%) SCOM
12 2 (0.054%) vCenter Server
Vendors
1 458 (12.35%) Salesforce.com
2 347 (9.35%) Microsoft
3 331 (8.92%) Adobe
4 330 (8.89%) Google
5 187 (5.04%) SAP
6 155 (4.18%) Salesforce Marketing Cloud
7 132 (3.56%) Oracle
7 132 (3.56%) Tableau
8 116 (3.13%) Sitecore
9 110 (2.96%) Marketo
10 92 (2.48%) Facebook
11 64 (1.73%) Twitter
12 52 (1.40%) Pardot
13 51 (1.37%) Cognizant
14 49 (1.32%) VMware
15 48 (1.29%) Cisco
15 48 (1.29%) hybris
16 39 (1.05%) IBM
17 37 (1.00%) Alias
18 30 (0.81%) HP