Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 46 36 33
Rank change year-on-year -10 -3 -6
Permanent jobs citing Marketing 4292 4701 5771
As % of all permanent IT jobs advertised in London 5.71% 6.18% 6.51%
As % of the General category 10.54% 11.80% 11.71%
Number of salaries quoted 3272 3958 4489
London median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,250 £28,250 £30,000
90th Percentile £90,000 £90,000 £87,500
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 40726 39823 49300
As % of all permanent IT jobs advertised in London 54.21% 52.38% 55.61%
Number of salaries quoted 28724 34002 40996
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £33,000 £32,500
90th Percentile £95,000 £92,500 £90,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 23 November 2017.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -10 648 £50,000 - 88
West London -21 189 £45,000 -3.74% 17
South London +28 86 £42,500 -10.53% 10
East London -17 59 £62,500 +46.20% 14
North London +10 32 £42,500 -0.58% 5
Marketing
England

For the 6 months to 23 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing.

1 1351 (31.48%) Finance
2 1319 (30.73%) Agile Software Development
3 1036 (24.14%) Digital Marketing
4 968 (22.55%) Analytics
5 790 (18.41%) Degree
6 772 (17.99%) SQL
7 723 (16.85%) Business Intelligence
8 722 (16.82%) HTML
9 640 (14.91%) CRM
10 628 (14.63%) JavaScript
11 623 (14.52%) User Experience
12 595 (13.86%) CSS
13 562 (13.09%) Analytical Skills
14 534 (12.44%) Telecoms
15 507 (11.81%) Python
16 481 (11.21%) Scrum
17 475 (11.07%) SAP
18 469 (10.93%) Retail
19 462 (10.76%) E-Commerce
20 451 (10.51%) Java
21 445 (10.37%) Programme Management
22 428 (9.97%) Project Management
23 408 (9.51%) Manufacturing
24 406 (9.46%) Electronics
25 401 (9.34%) Adobe
26 397 (9.25%) Banking
27 394 (9.18%) TDD
28 389 (9.06%) Google
29 378 (8.81%) SQL Server
30 376 (8.76%) Advertising

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 281 (6.55%) CMS
2 163 (3.80%) Apache Spark
3 114 (2.66%) SAS
4 100 (2.33%) WordPress
5 66 (1.54%) Elasticsearch
6 54 (1.26%) Confluence
6 54 (1.26%) Tomcat
7 51 (1.19%) Apache
7 51 (1.19%) JBoss
8 50 (1.16%) SharePoint
8 50 (1.16%) Sitecore CMS
9 41 (0.96%) IIS
10 39 (0.91%) WebSphere
11 36 (0.84%) EPiServer
12 34 (0.79%) Drupal
13 24 (0.56%) Apache Airflow
13 24 (0.56%) nginx
14 23 (0.54%) Adobe Experience Manager
15 22 (0.51%) Skype for Business
16 21 (0.49%) Umbraco
Applications
1 312 (7.27%) Microsoft Excel
2 169 (3.94%) Photoshop
3 127 (2.96%) Adobe Illustrator
4 120 (2.80%) Microsoft Office
5 94 (2.19%) Microsoft PowerPoint
6 63 (1.47%) Adobe Creative Suite
7 45 (1.05%) SPSS
8 36 (0.84%) InVision
9 34 (0.79%) InDesign
10 20 (0.47%) OmniGraffle
11 16 (0.37%) Microsoft Project
12 14 (0.33%) Adobe After Effects
12 14 (0.33%) Spreadsheet
13 11 (0.26%) MS Visio
14 10 (0.23%) S-PLUS
15 8 (0.19%) UXPin
16 6 (0.14%) Adobe Premiere
17 5 (0.12%) FrameMaker
17 5 (0.12%) SPSS Modeler
18 4 (0.093%) EViews
Business Applications
1 87 (2.03%) Eloqua
2 79 (1.84%) Dynamics CRM
3 69 (1.61%) Adobe Campaign
4 68 (1.58%) Salesforce.com CRM
5 46 (1.07%) Magento
6 31 (0.72%) Payment Gateway
7 21 (0.49%) Unica
8 15 (0.35%) SAP Hybris
9 13 (0.30%) Markit EDM
9 13 (0.30%) NetSuite
9 13 (0.30%) Oracle Retail
10 12 (0.28%) FastStats
10 12 (0.28%) Revive Adserver
10 12 (0.28%) Social Studio
10 12 (0.28%) WebTrends
11 10 (0.23%) BigMachines
11 10 (0.23%) Raiser's Edge
12 7 (0.16%) SessionCam
13 5 (0.12%) SAP S/4HANA
13 5 (0.12%) Sprinklr
Cloud Services
1 334 (7.78%) Amazon AWS
2 241 (5.62%) Google Analytics
3 232 (5.41%) SaaS
4 164 (3.82%) Microsoft Azure
5 89 (2.07%) AdWords
6 78 (1.82%) Adobe Analytics
7 70 (1.63%) Google Cloud Platform
8 45 (1.05%) IaaS
9 42 (0.98%) Salesforce Service Cloud
10 40 (0.93%) Office 365
11 30 (0.70%) Salesforce Sales Cloud
12 29 (0.68%) GitHub
12 29 (0.68%) Google Tag Manager
13 25 (0.58%) PaaS
14 24 (0.56%) MailChimp
15 23 (0.54%) npm
16 18 (0.42%) AWS CloudFormation
17 16 (0.37%) AWS Lambda
18 15 (0.35%) Amazon EC2
19 14 (0.33%) Cloud Computing
Communications & Networking
1 88 (2.05%) Internet
2 61 (1.42%) HTTP
3 29 (0.68%) DNS
4 27 (0.63%) Firewall
5 24 (0.56%) SSL
5 24 (0.56%) VPN
6 20 (0.47%) Broadband
6 20 (0.47%) SMS
6 20 (0.47%) TCP/IP
7 18 (0.42%) Skype
7 18 (0.42%) VoIP
8 15 (0.35%) SAN
9 14 (0.33%) LAN
9 14 (0.33%) MPLS
10 13 (0.30%) Intranet
10 13 (0.30%) WAN
11 12 (0.28%) HTTPS
12 11 (0.26%) Ethernet
12 11 (0.26%) SMTP
13 9 (0.21%) DHCP
Database & Business Intelligence
1 378 (8.81%) SQL Server
2 324 (7.55%) Big Data
3 229 (5.34%) Data Warehouse
4 172 (4.01%) MySQL
5 162 (3.77%) Hadoop
6 146 (3.40%) NoSQL
7 133 (3.10%) PostgreSQL
8 107 (2.49%) MongoDB
9 91 (2.12%) SQL Server 2014
10 82 (1.91%) Relational Database
11 75 (1.75%) Power BI
12 64 (1.49%) SQL Server Integration Services
13 61 (1.42%) QlikView
13 61 (1.42%) SQL Server Reporting Services
14 60 (1.40%) BusinessObjects
15 53 (1.23%) Data Mining
16 51 (1.19%) Redis
17 47 (1.10%) Amazon Redshift
18 46 (1.07%) SQL Server Analysis Services
19 43 (1.00%) Apache Cassandra
Development Applications
1 225 (5.24%) Git (software)
2 141 (3.29%) JIRA
3 108 (2.52%) Jenkins
4 83 (1.93%) Maven
5 59 (1.37%) Selenium
6 58 (1.35%) JUnit
7 52 (1.21%) NUnit
8 51 (1.19%) gulp
9 48 (1.12%) Mockito
10 45 (1.05%) Sonatype Nexus
11 42 (0.98%) Mocha
12 38 (0.89%) MSTest
12 38 (0.89%) Visual Studio
13 33 (0.77%) webpack
14 31 (0.72%) Balsamiq Mockups
14 31 (0.72%) Moq
14 31 (0.72%) Rhino Mocks
15 30 (0.70%) Atlassian Bamboo
15 30 (0.70%) Axure RP
15 30 (0.70%) Team Foundation Server
General
1 1351 (31.48%) Finance
2 534 (12.44%) Telecoms
3 469 (10.93%) Retail
4 408 (9.51%) Manufacturing
5 406 (9.46%) Electronics
6 397 (9.25%) Banking
7 376 (8.76%) Advertising
8 166 (3.87%) Games
9 162 (3.77%) Legal
10 134 (3.12%) Publishing
11 86 (2.00%) Back Office
12 75 (1.75%) Investment Banking
13 63 (1.47%) Retail Banking
14 59 (1.37%) Front Office
15 54 (1.26%) Corporate Banking
16 49 (1.14%) Law
17 45 (1.05%) Private Banking
18 40 (0.93%) French Language
18 40 (0.93%) German Language
19 39 (0.91%) Financial Institution
Job Titles
1 964 (22.46%) Developer
2 597 (13.91%) Analyst
3 263 (6.13%) Business Analyst
4 244 (5.68%) Consultant
5 226 (5.27%) Product Manager
6 208 (4.85%) Senior Developer
7 191 (4.45%) C# Developer
8 172 (4.01%) Java Developer
9 171 (3.98%) Project Manager
10 166 (3.87%) .NET Developer
11 160 (3.73%) Designer
12 159 (3.70%) Architect
13 153 (3.56%) Front End Developer (Client-Side Developer)
14 149 (3.47%) Marketing Manager
15 142 (3.31%) Senior Manager
16 121 (2.82%) Junior
17 119 (2.77%) C# .NET Developer
17 119 (2.77%) Data Analyst
18 103 (2.40%) Account Manager
19 98 (2.28%) Python Developer
Libraries, Frameworks & Software Standards
1 722 (16.82%) HTML
2 595 (13.86%) CSS
3 365 (8.50%) .NET
4 292 (6.80%) HTML5
5 227 (5.29%) jQuery
6 208 (4.85%) AngularJS
7 201 (4.68%) RESTful
8 176 (4.10%) ASP.NET
9 162 (3.77%) CSS3
10 159 (3.70%) Node.js
11 133 (3.10%) ASP.NET MVC
12 131 (3.05%) Spring
13 117 (2.73%) Sass
14 111 (2.59%) Web Services
15 106 (2.47%) React
16 102 (2.38%) ASP.NET Web API
16 102 (2.38%) REST
17 92 (2.14%) J2EE
18 84 (1.96%) XML
19 81 (1.89%) Middleware
Miscellaneous
1 623 (14.52%) User Experience
2 562 (13.09%) Analytical Skills
3 338 (7.88%) Social Media
4 285 (6.64%) Computer Science
5 150 (3.49%) Mobile App
6 135 (3.15%) Fintech
7 106 (2.47%) Algorithms
8 85 (1.98%) Enterprise Software
9 73 (1.70%) Management Information System
10 69 (1.61%) Marketing Technology
11 60 (1.40%) Data Structures
12 52 (1.21%) Digital Media
13 46 (1.07%) Blog
13 46 (1.07%) iPad
14 43 (1.00%) Virtual Team
15 42 (0.98%) Greenfield Project
16 41 (0.96%) Graphic Design
17 40 (0.93%) Credit Risk
18 39 (0.91%) Data Centre
19 36 (0.84%) FMCG
Operating Systems
1 261 (6.08%) Linux
2 182 (4.24%) Windows
3 124 (2.89%) Unix
4 78 (1.82%) Apple iOS
5 65 (1.51%) Android
6 49 (1.14%) Windows Server
7 25 (0.58%) Mac OS X
8 20 (0.47%) CentOS
9 14 (0.33%) Windows 10
10 13 (0.30%) Windows 7
11 10 (0.23%) Windows Server 2012
12 9 (0.21%) Windows Server 2008
13 8 (0.19%) FreeBSD
14 4 (0.093%) Ubuntu
14 4 (0.093%) Windows 8
15 2 (0.047%) AIX
15 2 (0.047%) Mac OS
15 2 (0.047%) Solaris
15 2 (0.047%) Windows Phone
16 1 (0.023%) HPUX
Processes & Methodologies
1 1319 (30.73%) Agile Software Development
2 1036 (24.14%) Digital Marketing
3 968 (22.55%) Analytics
4 723 (16.85%) Business Intelligence
5 640 (14.91%) CRM
6 481 (11.21%) Scrum
7 462 (10.76%) E-Commerce
8 445 (10.37%) Programme Management
9 428 (9.97%) Project Management
10 394 (9.18%) TDD
11 305 (7.11%) SEO
12 298 (6.94%) MVC
13 281 (6.55%) Product Management
14 275 (6.41%) Business Development
15 272 (6.34%) Stakeholder Management
16 236 (5.50%) Visualisation
17 223 (5.20%) Marketing Automation
18 213 (4.96%) Continuous Integration
19 208 (4.85%) B2B
19 208 (4.85%) Web Development
Programming Languages
1 772 (17.99%) SQL
2 628 (14.63%) JavaScript
3 507 (11.81%) Python
4 451 (10.51%) Java
5 353 (8.22%) C#
6 243 (5.66%) PHP
7 143 (3.33%) R
8 97 (2.26%) Ruby
9 93 (2.17%) Bash Shell
10 80 (1.86%) Scala
11 79 (1.84%) VBA
12 75 (1.75%) PL/SQL
13 71 (1.65%) C++
14 65 (1.51%) Perl
15 63 (1.47%) C
16 52 (1.21%) ES6
17 49 (1.14%) T-SQL
18 37 (0.86%) Go
19 36 (0.84%) Apex Code
20 30 (0.70%) Shell Script
Qualifications
1 790 (18.41%) Degree
2 110 (2.56%) Computer Science Degree
3 52 (1.21%) PhD
4 44 (1.03%) Security Cleared
5 43 (1.00%) Master's Degree
6 32 (0.75%) PMI Certification
7 27 (0.63%) MBA
8 26 (0.61%) PMP
9 21 (0.49%) CISSP
9 21 (0.49%) Numerate Degree
10 17 (0.40%) APMP
11 16 (0.37%) CIMA
11 16 (0.37%) DV Cleared
11 16 (0.37%) SC Cleared
12 15 (0.35%) CISM
13 14 (0.33%) ISEB
13 14 (0.33%) Microsoft Certification
13 14 (0.33%) PRINCE2 Practitioner
14 11 (0.26%) CISA
14 11 (0.26%) CRISC
Quality Assurance & Compliance
1 194 (4.52%) QA
2 63 (1.47%) Data Quality
3 56 (1.30%) Actionable Recommendations
4 44 (1.03%) GDPR
5 30 (0.70%) SLA
6 26 (0.61%) ISO/IEC 27001
7 23 (0.54%) PMO
8 9 (0.21%) PCI DSS
9 8 (0.19%) GCP
9 8 (0.19%) SEPA
10 7 (0.16%) Basel III
10 7 (0.16%) TARGET2
11 6 (0.14%) Cyber Essentials
12 4 (0.093%) FATCA
12 4 (0.093%) TickIT
13 2 (0.047%) COBIT
13 2 (0.047%) ISO 9001
13 2 (0.047%) Sarbanes-Oxley
14 1 (0.023%) HL7
14 1 (0.023%) ISO 14001
System Software
1 163 (3.80%) Docker
2 37 (0.86%) Active Directory
3 28 (0.65%) VMware Infrastructure
4 17 (0.40%) Hyper-V
5 9 (0.21%) KVM
5 9 (0.21%) NFS
6 5 (0.12%) HDFS
6 5 (0.12%) XenApp
7 4 (0.093%) Apache Flume
7 4 (0.093%) Apache ZooKeeper
7 4 (0.093%) Firmware
7 4 (0.093%) VMware ESXi
7 4 (0.093%) Xen
7 4 (0.093%) XenDesktop
8 3 (0.070%) etcd
8 3 (0.070%) flannel
8 3 (0.070%) Virtual Machines
9 2 (0.047%) iptables
9 2 (0.047%) vCloud
9 2 (0.047%) Xsan
Systems Management
1 98 (2.28%) Ansible
2 86 (2.00%) Kubernetes
3 78 (1.82%) Puppet
4 73 (1.70%) Opscode Chef
5 25 (0.58%) Terraform
6 23 (0.54%) Kibana
7 15 (0.35%) Mesos
7 15 (0.35%) Nagios
7 15 (0.35%) Oozie
8 13 (0.30%) cPanel
8 13 (0.30%) Grafana
9 12 (0.28%) logstash
10 11 (0.26%) Prometheus
10 11 (0.26%) Systems Management Server (SMS)
11 10 (0.23%) HAProxy
11 10 (0.23%) linkerd
11 10 (0.23%) SCOM
12 9 (0.21%) SCCM
12 9 (0.21%) Zipkin
13 7 (0.16%) Hadoop YARN
Vendors
1 475 (11.07%) SAP
2 401 (9.34%) Adobe
3 389 (9.06%) Google
4 374 (8.71%) Salesforce.com
5 348 (8.11%) Microsoft
6 254 (5.92%) Oracle
7 213 (4.96%) Tableau
8 103 (2.40%) Facebook
9 95 (2.21%) Salesforce Marketing Cloud
10 76 (1.77%) Marketo
11 59 (1.37%) Sitecore
12 51 (1.19%) Twitter
13 46 (1.07%) TIBCO
14 42 (0.98%) Apple
15 39 (0.91%) Pardot
16 36 (0.84%) hybris
16 36 (0.84%) VMware
17 34 (0.79%) IBM
18 32 (0.75%) Cognizant
19 30 (0.70%) Siebel