Period
to 23 August 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 August 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
23 Aug 2019
Same period 2018 Same period 2017
Rank 50 52 47
Rank change year-on-year +2 -5 -17
Permanent jobs citing Marketing 3,013 3,644 4,427
As % of all permanent IT jobs advertised in London 5.35% 5.28% 5.98%
As % of the General category 11.10% 10.46% 11.07%
Number of salaries quoted 2,255 2,627 3,333
London median annual salary £55,000 £55,000 £55,000
10th Percentile £32,000 £28,750 £32,500
90th Percentile £90,000 £90,000 £90,000
England median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 27,139 34,841 40,007
As % of all permanent IT jobs advertised in London 48.19% 50.52% 54.07%
Number of salaries quoted 21,440 26,910 28,723
London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% +4.35%
10th Percentile £36,250 £35,000 £33,750
90th Percentile £102,500 £96,250 £95,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 23 August 2019.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 23 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +31 614 £55,000 +4.76% 97
West London +14 188 £52,500 +16.67% 50
South London -11 51 £55,000 +44.99% 5
East London +15 43 £44,000 -12.00% 34
North London -3 15 £35,000 -22.22% 9
Marketing
England

For the 6 months to 23 August 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 915 (30.37%) Agile Software Development
2 733 (24.33%) Analytics
3 682 (22.64%) Finance
4 594 (19.71%) SQL
5 540 (17.92%) Degree
6 503 (16.69%) CRM
7 500 (16.59%) HTML
8 446 (14.80%) Analytical Skills
9 445 (14.77%) Salesforce.com
10 434 (14.40%) Digital Marketing
11 406 (13.47%) JavaScript
12 405 (13.44%) E-Commerce
13 386 (12.81%) Project Management
14 379 (12.58%) Business Intelligence
15 375 (12.45%) User Experience
16 369 (12.25%) CSS
17 349 (11.58%) Python
18 339 (11.25%) Adobe
19 303 (10.06%) Microsoft
20 296 (9.82%) Problem-Solving
21 281 (9.33%) Retail
22 270 (8.96%) Business Development
23 262 (8.70%) Google
24 259 (8.60%) Social Media
25 254 (8.43%) Stakeholder Management
26 246 (8.16%) Java
26 246 (8.16%) AWS
27 245 (8.13%) SaaS
28 231 (7.67%) Data Science
29 228 (7.57%) CMS

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 228 (7.57%) CMS
2 76 (2.52%) WordPress
3 75 (2.49%) Apache Spark
4 65 (2.16%) Adobe Experience Manager
5 54 (1.79%) SAS
6 47 (1.56%) Confluence
7 37 (1.23%) Apache Solr
8 35 (1.16%) Sitecore CMS
9 29 (0.96%) Drupal
10 28 (0.93%) Elasticsearch
11 16 (0.53%) Apache
12 15 (0.50%) SharePoint
13 14 (0.46%) OpenStack
13 14 (0.46%) Umbraco
14 12 (0.40%) Tornado
15 10 (0.33%) WebSphere
16 9 (0.30%) IIS
16 9 (0.30%) IPython
16 9 (0.30%) Jupyter
16 9 (0.30%) MS Exchange
Applications
1 198 (6.57%) Microsoft Excel
2 129 (4.28%) Microsoft Office
3 81 (2.69%) Sketch
4 79 (2.62%) Microsoft PowerPoint
4 79 (2.62%) Photoshop
5 72 (2.39%) InVision
6 54 (1.79%) Adobe Illustrator
7 40 (1.33%) OmniGraffle
8 32 (1.06%) InDesign
9 26 (0.86%) Adobe Premiere
10 22 (0.73%) Adobe Creative Suite
10 22 (0.73%) SPSS
11 18 (0.60%) Microsoft Project
12 17 (0.56%) Adobe After Effects
12 17 (0.56%) Figma
13 15 (0.50%) MS Visio
14 12 (0.40%) Marvel
15 7 (0.23%) Adobe XD
15 7 (0.23%) Spreadsheet
16 6 (0.20%) Zeplin
Business Applications
1 57 (1.89%) Dynamics CRM
2 55 (1.83%) Magento
3 42 (1.39%) SAP Hybris
4 35 (1.16%) Eloqua
5 32 (1.06%) SDL Web 8
6 31 (1.03%) Salesforce.com CRM
7 24 (0.80%) Payment Gateway
8 18 (0.60%) Adobe Campaign
9 13 (0.43%) WebTrends
10 10 (0.33%) FastStats
10 10 (0.33%) NetSuite
11 8 (0.27%) Dynamics AX
11 8 (0.27%) SAP CRM
11 8 (0.27%) SAP ERP
12 7 (0.23%) SAP GTS
12 7 (0.23%) SAP SD
13 6 (0.20%) Shopify
14 5 (0.17%) Oracle Financials
14 5 (0.17%) SAP S/4HANA
14 5 (0.17%) Sprinklr
Cloud Services
1 246 (8.16%) AWS
2 245 (8.13%) SaaS
3 214 (7.10%) Azure
4 149 (4.95%) Google Analytics
5 96 (3.19%) GCP
6 90 (2.99%) Power Platform
7 78 (2.59%) Adobe Analytics
8 67 (2.22%) Office 365
8 67 (2.22%) Salesforce Service Cloud
9 65 (2.16%) Salesforce Sales Cloud
10 58 (1.92%) Adobe Creative Cloud
11 52 (1.73%) Cloud Computing
12 51 (1.69%) Serverless
13 42 (1.39%) PaaS
14 32 (1.06%) IaaS
15 29 (0.96%) AdWords
15 29 (0.96%) AWS Lambda
16 27 (0.90%) GitHub
17 23 (0.76%) Google Tag Manager
18 18 (0.60%) Dynamics 365
Communications & Networking
1 79 (2.62%) Internet
2 56 (1.86%) HTTP
3 28 (0.93%) WAN
4 22 (0.73%) SMS
5 20 (0.66%) Intranet
6 19 (0.63%) Unified Communications
7 16 (0.53%) Firewall
7 16 (0.53%) LAN
8 14 (0.46%) VPN
9 13 (0.43%) DNS
9 13 (0.43%) VoIP
9 13 (0.43%) Wireless
10 12 (0.40%) SAN
11 9 (0.30%) NAS
12 8 (0.27%) Skype
12 8 (0.27%) Wi-Fi
13 7 (0.23%) SSL
14 6 (0.20%) HTTPS
14 6 (0.20%) TCP/IP
14 6 (0.20%) Wireshark
Database & Business Intelligence
1 154 (5.11%) Big Data
2 152 (5.04%) SQL Server
3 113 (3.75%) Relational Database
4 96 (3.19%) Data Warehouse
5 94 (3.12%) MySQL
6 90 (2.99%) Power BI
7 59 (1.96%) Hadoop
7 59 (1.96%) NoSQL
8 58 (1.92%) RDBMS
9 50 (1.66%) SQL Server Integration Services
10 47 (1.56%) SQL Server Reporting Services
11 37 (1.23%) Apache Hive
12 35 (1.16%) Data Mining
13 33 (1.10%) PostgreSQL
14 32 (1.06%) Endeca
15 31 (1.03%) MongoDB
16 27 (0.90%) Blockchain
17 26 (0.86%) BigQuery
17 26 (0.86%) Redis
18 20 (0.66%) Looker
Development Applications
1 154 (5.11%) JIRA
2 139 (4.61%) Git (software)
3 43 (1.43%) Jenkins
4 35 (1.16%) TeamCity
5 34 (1.13%) Selenium
6 31 (1.03%) Subversion
7 29 (0.96%) Visual Studio
8 26 (0.86%) Axure RP
9 23 (0.76%) gulp
9 23 (0.76%) LINQPad
9 23 (0.76%) ReSharper
10 20 (0.66%) Cucumber
10 20 (0.66%) Grunt
11 18 (0.60%) Dreamweaver
12 17 (0.56%) Maven
13 16 (0.53%) webpack
14 14 (0.46%) Visual Studio Team System
15 12 (0.40%) Jasmine
16 10 (0.33%) Bitbucket
17 9 (0.30%) Octopus Deploy
General
1 682 (22.64%) Finance
2 281 (9.33%) Retail
3 202 (6.70%) Advertising
4 178 (5.91%) Banking
5 170 (5.64%) Telecoms
6 155 (5.14%) Public Sector
7 124 (4.12%) Manufacturing
8 100 (3.32%) Law
9 92 (3.05%) Electronics
10 89 (2.95%) Legal
11 73 (2.42%) Games
12 61 (2.02%) Billing
13 49 (1.63%) Brand Awareness
14 39 (1.29%) Back Office
15 36 (1.19%) Publishing
16 33 (1.10%) Front Office
17 30 (1.00%) Automotive
18 20 (0.66%) French Language
19 18 (0.60%) Mandarin Language
20 10 (0.33%) Local Government
Job Titles
1 503 (16.69%) Developer
2 352 (11.68%) Analyst
3 202 (6.70%) Architect
4 160 (5.31%) Designer
5 138 (4.58%) Product Manager
6 119 (3.95%) Data Scientist
7 116 (3.85%) Consultant
8 113 (3.75%) Project Manager
9 111 (3.68%) Marketing Manager
10 108 (3.58%) Data Analyst
11 93 (3.09%) Junior
12 87 (2.89%) Senior Manager
13 86 (2.85%) .NET Developer
14 75 (2.49%) UX Designer
15 73 (2.42%) Solutions Architect
16 72 (2.39%) PHP Developer
17 68 (2.26%) C# Developer
18 66 (2.19%) Product Owner
19 62 (2.06%) Senior Data Scientist
19 62 (2.06%) Senior Developer
Libraries, Frameworks & Software Standards
1 500 (16.59%) HTML
2 369 (12.25%) CSS
3 185 (6.14%) .NET
4 153 (5.08%) HTML5
5 152 (5.04%) AngularJS
6 125 (4.15%) ASP.NET
7 97 (3.22%) REST
8 96 (3.19%) ASP.NET MVC
9 91 (3.02%) CSS3
10 90 (2.99%) XML
11 85 (2.82%) React
12 83 (2.75%) ASP.NET Web API
13 75 (2.49%) jQuery
14 72 (2.39%) Spring
15 61 (2.02%) J2EE
16 51 (1.69%) Node.js
16 51 (1.69%) Web Services
17 46 (1.53%) Sass
18 40 (1.33%) Vue.js
19 39 (1.29%) .NET Core
Miscellaneous
1 446 (14.80%) Analytical Skills
2 375 (12.45%) User Experience
3 259 (8.60%) Social Media
4 127 (4.22%) Virtual Team
5 122 (4.05%) Self-Motivation
6 103 (3.42%) Mobile App
7 95 (3.15%) Algorithms
8 81 (2.69%) Blog
9 79 (2.62%) Management Information System
10 54 (1.79%) Digital Media
10 54 (1.79%) Marketing Technology
11 48 (1.59%) Enterprise Software
12 46 (1.53%) FMCG
13 41 (1.36%) Data Centre
14 30 (1.00%) Fixed Income
15 24 (0.80%) IVR
15 24 (0.80%) Public Cloud
16 23 (0.76%) Credit Risk
17 22 (0.73%) Greenfield Project
18 19 (0.63%) Online Games
Operating Systems
1 91 (3.02%) Windows
2 86 (2.85%) Linux
3 63 (2.09%) Android
4 58 (1.92%) Apple iOS
5 26 (0.86%) Windows Server
6 19 (0.63%) Unix
7 18 (0.60%) Mac OS X
8 16 (0.53%) Windows 10
8 16 (0.53%) Windows Server 2012
9 14 (0.46%) Windows 7
10 9 (0.30%) Windows Server 2008
10 9 (0.30%) Windows Vista
11 5 (0.17%) AIX
11 5 (0.17%) CentOS
12 4 (0.13%) Mac OS
12 4 (0.13%) Ubuntu
13 2 (0.066%) VMS
13 2 (0.066%) Windows 8
14 1 (0.033%) Debian
Processes & Methodologies
1 915 (30.37%) Agile Software Development
2 733 (24.33%) Analytics
3 503 (16.69%) CRM
4 434 (14.40%) Digital Marketing
5 405 (13.44%) E-Commerce
6 386 (12.81%) Project Management
7 379 (12.58%) Business Intelligence
8 296 (9.82%) Problem-Solving
9 270 (8.96%) Business Development
10 254 (8.43%) Stakeholder Management
11 231 (7.67%) Data Science
12 199 (6.60%) Software Engineering
13 195 (6.47%) Machine Learning
14 194 (6.44%) Scrum
15 185 (6.14%) B2B
16 184 (6.11%) Computer Science
17 183 (6.07%) Product Management
18 173 (5.74%) Web Development
19 169 (5.61%) Creative Thinking
20 163 (5.41%) Fintech
Programming Languages
1 594 (19.71%) SQL
2 406 (13.47%) JavaScript
3 349 (11.58%) Python
4 246 (8.16%) Java
5 157 (5.21%) C#
6 144 (4.78%) PHP
7 138 (4.58%) R
8 60 (1.99%) T-SQL
9 58 (1.92%) Apex Code
10 49 (1.63%) C
11 37 (1.23%) Ruby
12 32 (1.06%) TypeScript
13 25 (0.83%) Go
13 25 (0.83%) PL/SQL
13 25 (0.83%) Scala
14 23 (0.76%) C++
15 20 (0.66%) PowerShell
16 16 (0.53%) VBA
17 15 (0.50%) Bash Shell
17 15 (0.50%) ES6
Qualifications
1 540 (17.92%) Degree
2 61 (2.02%) Computer Science Degree
3 44 (1.46%) PhD
4 38 (1.26%) Master's Degree
5 32 (1.06%) MBA
5 32 (1.06%) PMI Certification
6 31 (1.03%) CIMA
6 31 (1.03%) PMP
7 30 (1.00%) CFA
8 24 (0.80%) Security Cleared
9 23 (0.76%) Numerate Degree
10 18 (0.60%) Cisco Certification
11 17 (0.56%) AWS Certification
12 13 (0.43%) SC Cleared
13 12 (0.40%) CISM
13 12 (0.40%) CISSP
14 11 (0.37%) TOGAF Certification
15 10 (0.33%) CCNA
16 9 (0.30%) PRINCE2 Certification
17 8 (0.27%) Microsoft Certification
Quality Assurance & Compliance
1 117 (3.88%) QA
2 58 (1.92%) GDPR
3 35 (1.16%) Data Quality
4 22 (0.73%) SLA
5 17 (0.56%) Actionable Recommendations
6 10 (0.33%) PMO
7 9 (0.30%) PCI DSS
8 8 (0.27%) COBIT
9 7 (0.23%) ISO/IEC 27001
10 6 (0.20%) PSD2
11 4 (0.13%) Sarbanes-Oxley
11 4 (0.13%) WCAG
12 3 (0.100%) NIST
13 2 (0.066%) ISO 20022
13 2 (0.066%) ISO 9001
14 1 (0.033%) COSO
14 1 (0.033%) ITGC
14 1 (0.033%) Solvency II
14 1 (0.033%) WAI
System Software
1 97 (3.22%) Docker
2 41 (1.36%) Active Directory
3 23 (0.76%) VMware Infrastructure
4 11 (0.37%) Hyper-V
5 6 (0.20%) XenApp
5 6 (0.20%) XenDesktop
6 5 (0.17%) HDFS
6 5 (0.17%) Virtual Machines
7 4 (0.13%) Oracle RAC
8 3 (0.100%) Varnish
9 2 (0.066%) Apache Flume
9 2 (0.066%) Apache ZooKeeper
9 2 (0.066%) etcd
9 2 (0.066%) ISA Server
9 2 (0.066%) Microsoft App-V
9 2 (0.066%) Virtual Desktop
9 2 (0.066%) vSphere
10 1 (0.033%) Firmware
10 1 (0.033%) Xsan
Systems Management
1 63 (2.09%) Kubernetes
2 27 (0.90%) Terraform
3 26 (0.86%) Puppet
4 25 (0.83%) Ansible
5 22 (0.73%) Systems Management Server (SMS)
6 21 (0.70%) Opscode Chef
7 15 (0.50%) SCCM
8 14 (0.46%) Salt
9 8 (0.27%) Docker Swarm
9 8 (0.27%) Single Sign-On
10 5 (0.17%) Data Guard
10 5 (0.17%) TeamSite
11 4 (0.13%) Consul
12 3 (0.100%) HP Quality Center
12 3 (0.100%) Microsoft Intune
13 2 (0.066%) Jamf Pro
13 2 (0.066%) Nagios
13 2 (0.066%) Oozie
13 2 (0.066%) Packer
13 2 (0.066%) WSUS
Vendors
1 445 (14.77%) Salesforce.com
2 339 (11.25%) Adobe
3 303 (10.06%) Microsoft
4 262 (8.70%) Google
5 200 (6.64%) SAP
6 144 (4.78%) Tableau
7 121 (4.02%) Oracle
8 77 (2.56%) Salesforce Marketing Cloud
9 66 (2.19%) IBM
10 61 (2.02%) Pardot
11 59 (1.96%) hybris
12 51 (1.69%) Facebook
13 49 (1.63%) Twitter
14 46 (1.53%) Sitecore
15 35 (1.16%) Tealium
15 35 (1.16%) VMware
16 34 (1.13%) Marketo
17 32 (1.06%) Elastic Path
17 32 (1.06%) Interwoven
18 30 (1.00%) Casewise