Period
to 22 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 45 37 33
Rank change year-on-year -8 -4 -4
Permanent jobs citing Marketing 3,948 4,278 5,623
As % of all permanent IT jobs advertised in London 5.63% 6.12% 6.58%
As % of the General category 10.99% 11.88% 12.06%
Number of salaries quoted 3,108 3,494 4,516
London median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +10.53%
10th Percentile £30,000 £29,000 £30,500
90th Percentile £90,000 £92,500 £89,375
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 35,935 36,011 46,639
As % of all permanent IT jobs advertised in London 51.25% 51.50% 54.58%
Number of salaries quoted 28,253 30,322 39,191
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £32,500 £33,750
90th Percentile £95,000 £93,750 £88,750
England median annual salary £52,500 £51,125 £50,000
% change year-on-year +2.69% +2.25% -

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 22 February 2018.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -19 670 £52,500 +5.00% 133
West London -6 164 £45,000 +9.76% 147
South London +22 97 £31,500 -33.68% 25
East London -16 63 £42,500 +6.25% 32
North London +30 46 £42,500 -10.53% 9
Marketing
England

For the 6 months to 22 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,082 (27.41%) Agile Software Development
2 994 (25.18%) Finance
3 879 (22.26%) Analytics
4 779 (19.73%) Digital Marketing
5 768 (19.45%) Degree
6 685 (17.35%) SQL
7 616 (15.60%) HTML
8 572 (14.49%) CRM
9 530 (13.42%) Business Intelligence
10 523 (13.25%) JavaScript
11 521 (13.20%) Analytical Skills
12 511 (12.94%) CSS
13 443 (11.22%) E-Commerce
14 442 (11.20%) Scrum
15 435 (11.02%) Project Management
16 425 (10.76%) Salesforce.com
17 409 (10.36%) User Experience
18 390 (9.88%) C#
19 384 (9.73%) .NET
19 384 (9.73%) Retail
20 377 (9.55%) Advertising
21 371 (9.40%) Python
22 369 (9.35%) Google
23 360 (9.12%) SQL Server
24 355 (8.99%) Microsoft
25 331 (8.38%) TDD
26 324 (8.21%) Java
27 322 (8.16%) Adobe
28 314 (7.95%) Social Media
29 311 (7.88%) Business Development

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 191 (4.84%) CMS
2 119 (3.01%) Apache Spark
3 113 (2.86%) SAS
4 96 (2.43%) WordPress
5 60 (1.52%) Elasticsearch
6 53 (1.34%) SharePoint
7 42 (1.06%) Sitecore CMS
8 34 (0.86%) Adobe Experience Manager
9 32 (0.81%) IIS
10 30 (0.76%) Umbraco
11 28 (0.71%) Apache
12 26 (0.66%) EPiServer
13 25 (0.63%) Confluence
14 21 (0.53%) nginx
15 17 (0.43%) Drupal
15 17 (0.43%) Skype for Business
16 14 (0.35%) Apache Solr
17 11 (0.28%) Apache Pig
17 11 (0.28%) WebSphere
18 8 (0.20%) Tomcat
Applications
1 254 (6.43%) Microsoft Excel
2 150 (3.80%) Photoshop
3 102 (2.58%) Microsoft Office
4 82 (2.08%) Microsoft PowerPoint
5 79 (2.00%) Adobe Illustrator
6 59 (1.49%) Adobe Creative Suite
7 39 (0.99%) InDesign
8 27 (0.68%) MS Visio
9 21 (0.53%) Adobe After Effects
10 19 (0.48%) InVision
11 17 (0.43%) Spreadsheet
12 15 (0.38%) Microsoft Project
13 14 (0.35%) SPSS
14 10 (0.25%) Adobe Premiere
14 10 (0.25%) S-PLUS
15 5 (0.13%) Chatbot
15 5 (0.13%) UXPin
16 4 (0.10%) Acrobat
16 4 (0.10%) InfoPath
16 4 (0.10%) Stata
Business Applications
1 88 (2.23%) Dynamics CRM
2 84 (2.13%) Eloqua
3 52 (1.32%) Salesforce.com CRM
4 45 (1.14%) Adobe Campaign
5 35 (0.89%) NetSuite
6 34 (0.86%) Magento
7 22 (0.56%) SAP Hybris
8 18 (0.46%) Payment Gateway
8 18 (0.46%) Unica
9 16 (0.41%) WebTrends
10 15 (0.38%) Social Studio
11 13 (0.33%) Raiser's Edge
12 9 (0.23%) Dynamics AX
13 8 (0.20%) Distributed Ledger
13 8 (0.20%) Markit EDM
14 7 (0.18%) BigMachines
14 7 (0.18%) SAP CRM
15 6 (0.15%) Dynamics NAV
16 5 (0.13%) JDE OneWorld
16 5 (0.13%) SDL Web 8
Cloud Services
1 281 (7.12%) Amazon AWS
2 255 (6.46%) SaaS
3 223 (5.65%) Google Analytics
4 185 (4.69%) Microsoft Azure
5 98 (2.48%) AdWords
6 54 (1.37%) Adobe Analytics
7 48 (1.22%) PaaS
8 45 (1.14%) Office 365
9 44 (1.11%) Salesforce Sales Cloud
10 41 (1.04%) MailChimp
11 39 (0.99%) Salesforce Service Cloud
12 38 (0.96%) Google Cloud Platform
12 38 (0.96%) IaaS
13 31 (0.79%) Cloud Computing
14 23 (0.58%) Google Tag Manager
15 22 (0.56%) GitHub
15 22 (0.56%) npm
16 21 (0.53%) Adobe Creative Cloud
17 20 (0.51%) Serverless
18 16 (0.41%) Amazon EC2
Communications & Networking
1 73 (1.85%) HTTP
2 63 (1.60%) Internet
3 36 (0.91%) Firewall
4 34 (0.86%) SMS
5 27 (0.68%) DNS
6 21 (0.53%) Wireless
7 20 (0.51%) SAN
8 19 (0.48%) LAN
9 16 (0.41%) VoIP
10 15 (0.38%) Broadband
10 15 (0.38%) VPN
11 14 (0.35%) Unified Communications
11 14 (0.35%) WAN
12 13 (0.33%) SSL
13 11 (0.28%) DHCP
13 11 (0.28%) Skype
13 11 (0.28%) TCP/IP
13 11 (0.28%) VLAN
14 10 (0.25%) HTTPS
14 10 (0.25%) Network Security
Database & Business Intelligence
1 360 (9.12%) SQL Server
2 281 (7.12%) Big Data
3 135 (3.42%) Data Warehouse
4 134 (3.39%) Hadoop
4 134 (3.39%) NoSQL
5 129 (3.27%) MySQL
6 94 (2.38%) Power BI
7 92 (2.33%) MongoDB
8 86 (2.18%) SQL Server Integration Services
9 82 (2.08%) SQL Server 2014
9 82 (2.08%) SQL Server Reporting Services
10 70 (1.77%) SQL Server Analysis Services
11 55 (1.39%) QlikView
11 55 (1.39%) Relational Database
12 44 (1.11%) SQL Server 2016
13 39 (0.99%) Apache Hive
14 36 (0.91%) Apache Cassandra
15 34 (0.86%) Data Mining
15 34 (0.86%) PostgreSQL
16 32 (0.81%) Redis
Development Applications
1 190 (4.81%) Git (software)
2 110 (2.79%) JIRA
3 64 (1.62%) NUnit
4 61 (1.55%) Visual Studio
5 60 (1.52%) MSTest
6 54 (1.37%) Jenkins
7 49 (1.24%) Selenium
8 47 (1.19%) TeamCity
9 43 (1.09%) gulp
10 37 (0.94%) Moq
11 33 (0.84%) Octopus Deploy
11 33 (0.84%) Rhino Mocks
12 32 (0.81%) Dreamweaver
13 30 (0.76%) Maven
14 29 (0.73%) Mocha
15 26 (0.66%) Team Foundation Server
16 25 (0.63%) Sinon.JS
17 21 (0.53%) Grunt
18 20 (0.51%) Bower
19 19 (0.48%) Karma Test Runner
General
1 994 (25.18%) Finance
2 384 (9.73%) Retail
3 377 (9.55%) Advertising
4 304 (7.70%) Telecoms
5 239 (6.05%) Banking
6 198 (5.02%) Manufacturing
7 181 (4.58%) Electronics
8 163 (4.13%) Legal
9 152 (3.85%) Games
10 68 (1.72%) Publishing
11 62 (1.57%) Back Office
12 47 (1.19%) Law
13 34 (0.86%) Digital Economy
13 34 (0.86%) Front Office
13 34 (0.86%) German Language
14 29 (0.73%) Brand Awareness
15 28 (0.71%) Pharmaceutical
16 27 (0.68%) French Language
17 23 (0.58%) Private Banking
18 22 (0.56%) Financial Institution
Job Titles
1 760 (19.25%) Developer
2 523 (13.25%) Analyst
3 220 (5.57%) Business Analyst
4 216 (5.47%) C# Developer
4 216 (5.47%) Product Manager
5 213 (5.40%) Marketing Manager
6 200 (5.07%) Consultant
7 174 (4.41%) .NET Developer
8 150 (3.80%) Architect
9 143 (3.62%) Data Analyst
10 137 (3.47%) Project Manager
11 132 (3.34%) Senior Manager
12 131 (3.32%) Designer
13 124 (3.14%) C# .NET Developer
14 113 (2.86%) Junior
15 111 (2.81%) Account Manager
16 109 (2.76%) Senior Developer
17 103 (2.61%) Front End Developer (Client-Side Developer)
18 91 (2.30%) Data Scientist
19 88 (2.23%) Java Developer
Libraries, Frameworks & Software Standards
1 616 (15.60%) HTML
2 511 (12.94%) CSS
3 384 (9.73%) .NET
4 231 (5.85%) HTML5
5 190 (4.81%) jQuery
6 181 (4.58%) AngularJS
7 177 (4.48%) ASP.NET
8 141 (3.57%) RESTful
9 136 (3.44%) CSS3
10 135 (3.42%) ASP.NET MVC
11 114 (2.89%) Sass
12 113 (2.86%) Web Services
13 106 (2.68%) Node.js
14 104 (2.63%) React
15 102 (2.58%) ASP.NET Web API
15 102 (2.58%) REST
16 84 (2.13%) XML
17 77 (1.95%) Spring
18 72 (1.82%) WPF
19 62 (1.57%) JSON
Miscellaneous
1 521 (13.20%) Analytical Skills
2 409 (10.36%) User Experience
3 314 (7.95%) Social Media
4 293 (7.42%) Computer Science
5 143 (3.62%) Mobile App
6 142 (3.60%) Fintech
7 132 (3.34%) Algorithms
8 96 (2.43%) Management Information System
9 79 (2.00%) Marketing Technology
10 72 (1.82%) Blog
11 60 (1.52%) Data Centre
12 55 (1.39%) Enterprise Software
13 54 (1.37%) Greenfield Project
13 54 (1.37%) Virtual Team
14 53 (1.34%) Digital Media
15 46 (1.17%) Data Structures
16 42 (1.06%) Graphic Design
17 41 (1.04%) Credit Risk
18 35 (0.89%) FMCG
19 31 (0.79%) Tandem
Operating Systems
1 221 (5.60%) Linux
2 153 (3.88%) Windows
3 43 (1.09%) Unix
4 40 (1.01%) Windows Server
5 32 (0.81%) Android
6 30 (0.76%) Apple iOS
7 18 (0.46%) CentOS
8 16 (0.41%) Windows 7
8 16 (0.41%) Windows Server 2008
9 11 (0.28%) Windows 10
9 11 (0.28%) Windows Server 2012
10 8 (0.20%) FreeBSD
10 8 (0.20%) Mac OS X
11 7 (0.18%) Red Hat Enterprise Linux
11 7 (0.18%) Windows 8
12 6 (0.15%) Debian
13 3 (0.076%) Ubuntu
14 2 (0.051%) AIX
14 2 (0.051%) Solaris
15 1 (0.025%) Fedora
Processes & Methodologies
1 1,082 (27.41%) Agile Software Development
2 879 (22.26%) Analytics
3 779 (19.73%) Digital Marketing
4 572 (14.49%) CRM
5 530 (13.42%) Business Intelligence
6 443 (11.22%) E-Commerce
7 442 (11.20%) Scrum
8 435 (11.02%) Project Management
9 331 (8.38%) TDD
10 311 (7.88%) Business Development
11 302 (7.65%) SEO
12 281 (7.12%) Product Management
13 276 (6.99%) Data Science
13 276 (6.99%) Stakeholder Management
14 254 (6.43%) B2B
15 230 (5.83%) Programme Management
16 226 (5.72%) MVC
17 209 (5.29%) Marketing Automation
18 194 (4.91%) Marketing Strategy
18 194 (4.91%) Web Development
Programming Languages
1 685 (17.35%) SQL
2 523 (13.25%) JavaScript
3 390 (9.88%) C#
4 371 (9.40%) Python
5 324 (8.21%) Java
6 184 (4.66%) PHP
7 154 (3.90%) R
8 77 (1.95%) Ruby
9 76 (1.93%) VBA
10 73 (1.85%) Scala
11 61 (1.55%) T-SQL
12 53 (1.34%) C
13 50 (1.27%) ES6
14 44 (1.11%) C++
15 42 (1.06%) Bash Shell
16 40 (1.01%) Apex Code
17 37 (0.94%) VB.NET
18 35 (0.89%) Go
19 30 (0.76%) TypeScript
20 25 (0.63%) PL/SQL
Qualifications
1 768 (19.45%) Degree
2 93 (2.36%) Computer Science Degree
3 60 (1.52%) PhD
4 39 (0.99%) Master's Degree
5 36 (0.91%) Microsoft Certification
6 33 (0.84%) MBA
7 32 (0.81%) Security Cleared
8 30 (0.76%) Numerate Degree
9 29 (0.73%) PMI Certification
10 26 (0.66%) PMP
11 19 (0.48%) SC Cleared
12 18 (0.46%) Cisco Certification
13 16 (0.41%) CISSP
14 14 (0.35%) MCSE
15 12 (0.30%) MCSD
16 11 (0.28%) CCNP
17 10 (0.25%) CCNA
17 10 (0.25%) CIMA
17 10 (0.25%) MCSA
18 8 (0.20%) ISEB
Quality Assurance & Compliance
1 201 (5.09%) QA
2 63 (1.60%) Data Quality
2 63 (1.60%) GDPR
3 41 (1.04%) Actionable Recommendations
4 32 (0.81%) SLA
5 29 (0.73%) ISO/IEC 27001
5 29 (0.73%) PMO
6 16 (0.41%) PCI DSS
7 15 (0.38%) GCP
8 8 (0.20%) SEPA
9 7 (0.18%) Basel III
9 7 (0.18%) TARGET2
10 6 (0.15%) Cyber Essentials
10 6 (0.15%) ISO 9001
11 4 (0.10%) HIPAA
11 4 (0.10%) Sarbanes-Oxley
12 3 (0.076%) FATCA
13 2 (0.051%) COBIT
14 1 (0.025%) PMBOK
14 1 (0.025%) UCITS
System Software
1 87 (2.20%) Docker
2 44 (1.11%) Active Directory
3 27 (0.68%) VMware Infrastructure
4 18 (0.46%) Hyper-V
5 9 (0.23%) Apache Flume
5 9 (0.23%) KVM
5 9 (0.23%) NFS
6 7 (0.18%) Virtual Machines
7 4 (0.10%) Firmware
7 4 (0.10%) VMware Workstation
8 3 (0.076%) VMware ESXi
8 3 (0.076%) XenDesktop
9 2 (0.051%) HDFS
9 2 (0.051%) iptables
9 2 (0.051%) XenApp
9 2 (0.051%) Xsan
10 1 (0.025%) Apache ZooKeeper
10 1 (0.025%) Microsoft App-V
10 1 (0.025%) Samba
10 1 (0.025%) VirtualBox
Systems Management
1 39 (0.99%) Ansible
2 38 (0.96%) Kubernetes
3 36 (0.91%) Puppet
4 26 (0.66%) Opscode Chef
5 17 (0.43%) Nagios
6 15 (0.38%) Kibana
6 15 (0.38%) Terraform
7 12 (0.30%) Hadoop YARN
7 12 (0.30%) HAProxy
8 7 (0.18%) SCCM
8 7 (0.18%) Single Sign-On
9 6 (0.15%) Packer
10 5 (0.13%) Consul
10 5 (0.13%) Docker Swarm
10 5 (0.13%) Mesos
10 5 (0.13%) Oozie
11 4 (0.10%) Grafana
12 3 (0.076%) logstash
13 2 (0.051%) cPanel
13 2 (0.051%) Rundeck
Vendors
1 425 (10.76%) Salesforce.com
2 369 (9.35%) Google
3 355 (8.99%) Microsoft
4 322 (8.16%) Adobe
5 237 (6.00%) SAP
6 143 (3.62%) Oracle
7 128 (3.24%) Tableau
8 108 (2.74%) Salesforce Marketing Cloud
9 96 (2.43%) Marketo
10 92 (2.33%) Facebook
11 58 (1.47%) Twitter
12 57 (1.44%) Sitecore
13 43 (1.09%) Pardot
14 42 (1.06%) Cisco
14 42 (1.06%) hybris
15 38 (0.96%) VMware
16 31 (0.79%) Apple
17 30 (0.76%) Cadence
18 29 (0.73%) IBM
19 24 (0.61%) Red Hat