Period
to 9 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 9 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 51 50 48
Rank change year-on-year -1 -2 -9
Permanent jobs citing Marketing 2,375 3,276 3,915
As % of all permanent jobs advertised in London 5.01% 5.35% 5.61%
As % of the General category 10.24% 10.98% 11.04%
Number of salaries quoted 1,807 2,646 3,089
Median annual salary £57,500 £55,000 £55,000
Median salary % change year-on-year +4.55% - +1.85%
10th Percentile £32,500 £31,250 £28,750
90th Percentile £93,750 £91,250 £90,000
England median annual salary £51,750 £50,000 £45,000
% change year-on-year +3.50% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 23,189 29,835 35,466
As % of all permanent IT jobs advertised in London 48.90% 48.72% 50.80%
Number of salaries quoted 18,310 23,465 28,323
Median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £37,500 £36,250 £35,000
90th Percentile £110,000 £100,000 £95,000
England median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 9 April 2020.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 9 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +25 547 £60,000 - 55
West London -40 79 £52,500 -4.55% 19
South London -10 44 £57,500 +15.00% 4
East London +2 27 £55,000 +25.00% 9
North London -21 5 £57,500 +59.72% 3
Marketing
England

For the 6 months to 9 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 731 (30.78%) Agile Software Development
2 549 (23.12%) Analytics
3 519 (21.85%) Finance
4 434 (18.27%) Degree
5 430 (18.11%) SQL
6 420 (17.68%) JavaScript
7 378 (15.92%) HTML
8 371 (15.62%) Digital Marketing
9 349 (14.69%) CRM
10 328 (13.81%) Analytical Skills
11 321 (13.52%) CSS
12 319 (13.43%) Python
13 293 (12.34%) Salesforce.com
14 278 (11.71%) User Experience
15 270 (11.37%) Problem-Solving
16 260 (10.95%) Microsoft
17 257 (10.82%) Business Intelligence
18 254 (10.69%) E-Commerce
19 245 (10.32%) AWS
20 240 (10.11%) Project Management
21 231 (9.73%) Java
22 225 (9.47%) Google
23 218 (9.18%) Retail
24 210 (8.84%) Scrum
24 210 (8.84%) B2B
25 204 (8.59%) Azure
26 201 (8.46%) Advertising
27 197 (8.29%) Adobe
28 191 (8.04%) Decision-Making
29 188 (7.92%) Data Science

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 107 (4.51%) CMS
2 60 (2.53%) Apache Spark
3 42 (1.77%) SAS
4 38 (1.60%) Adobe Experience Manager
5 34 (1.43%) Elasticsearch
5 34 (1.43%) SharePoint
6 32 (1.35%) WordPress
7 28 (1.18%) Confluence
8 19 (0.80%) Sitecore CMS
9 17 (0.72%) Apache
9 17 (0.72%) Skype for Business
10 16 (0.67%) EPiServer
11 15 (0.63%) Mule
11 15 (0.63%) Mule ESB
12 13 (0.55%) Drupal
13 12 (0.51%) Apache Airflow
13 12 (0.51%) Jupyter
14 11 (0.46%) WebLogic
14 11 (0.46%) WebSphere
15 10 (0.42%) IIS
Applications
1 104 (4.38%) Microsoft Excel
2 94 (3.96%) Microsoft Office
3 86 (3.62%) Photoshop
4 62 (2.61%) Microsoft PowerPoint
5 61 (2.57%) Sketch
6 45 (1.89%) Adobe Illustrator
7 31 (1.31%) Adobe Creative Suite
8 27 (1.14%) InDesign
9 21 (0.88%) InVision
10 20 (0.84%) Adobe After Effects
11 16 (0.67%) Adobe XD
11 16 (0.67%) SPSS
12 12 (0.51%) Adobe Premiere
12 12 (0.51%) Zeplin
13 7 (0.29%) Chatbot
14 6 (0.25%) MS Visio
15 3 (0.13%) Spreadsheet
16 2 (0.084%) Acrobat
16 2 (0.084%) EViews
16 2 (0.084%) InfoPath
Business Applications
1 36 (1.52%) Magento
2 34 (1.43%) Adobe Campaign
2 34 (1.43%) Dynamics CRM
3 25 (1.05%) Salesforce.com CRM
4 20 (0.84%) Eloqua
5 19 (0.80%) Shopify
6 17 (0.72%) FastStats
7 15 (0.63%) Payment Gateway
8 10 (0.42%) Oracle EBS
9 9 (0.38%) SAP CRM
10 8 (0.34%) Distributed Ledger
10 8 (0.34%) Oracle ERP
10 8 (0.34%) SAP Hybris
11 5 (0.21%) Oracle Applications
11 5 (0.21%) SAP ERP
11 5 (0.21%) SAP IS-U
11 5 (0.21%) SessionCam
12 4 (0.17%) WebTrends
13 3 (0.13%) SAP FI
13 3 (0.13%) SAP SD
Cloud Services
1 245 (10.32%) AWS
2 204 (8.59%) Azure
3 182 (7.66%) SaaS
4 122 (5.14%) Google Analytics
5 107 (4.51%) Power Platform
6 87 (3.66%) GCP
7 72 (3.03%) Salesforce Service Cloud
8 54 (2.27%) Office 365
8 54 (2.27%) Salesforce Sales Cloud
9 48 (2.02%) Adobe Analytics
10 30 (1.26%) Cloud Computing
11 24 (1.01%) GitHub
11 24 (1.01%) Serverless
12 20 (0.84%) AWS Lambda
12 20 (0.84%) Dynamics 365
13 17 (0.72%) Azure Active Directory
14 16 (0.67%) AdWords
14 16 (0.67%) Amazon S3
14 16 (0.67%) Azure Data Factory
15 14 (0.59%) G Suite
Communications & Networking
1 44 (1.85%) Internet
2 28 (1.18%) LAN
2 28 (1.18%) VoIP
3 25 (1.05%) DNS
3 25 (1.05%) Firewall
4 23 (0.97%) WAN
5 20 (0.84%) Skype
6 18 (0.76%) VPN
7 16 (0.67%) HTTP
8 11 (0.46%) Intranet
8 11 (0.46%) Unified Communications
9 10 (0.42%) TCP/IP
9 10 (0.42%) Wireless
10 9 (0.38%) WebEx
11 8 (0.34%) SMS
12 7 (0.29%) Network Security
13 5 (0.21%) DAB
13 5 (0.21%) DHCP
13 5 (0.21%) HTTPS
14 4 (0.17%) RSVP
Database & Business Intelligence
1 122 (5.14%) Big Data
2 106 (4.46%) Power BI
3 101 (4.25%) Data Warehouse
4 100 (4.21%) SQL Server
5 69 (2.91%) MySQL
6 59 (2.48%) NoSQL
7 55 (2.32%) Hadoop
8 53 (2.23%) MongoDB
9 45 (1.89%) Relational Database
10 38 (1.60%) Data Mining
11 34 (1.43%) Looker
11 34 (1.43%) PostgreSQL
12 33 (1.39%) Data Lake
13 28 (1.18%) BigQuery
14 27 (1.14%) SQL Server Integration Services
15 25 (1.05%) Snowflake Schema
16 24 (1.01%) Apache Hive
17 19 (0.80%) Amazon Redshift
17 19 (0.80%) QlikView
18 18 (0.76%) SQL Server 2019
Development Applications
1 142 (5.98%) Git (software)
2 66 (2.78%) JIRA
3 53 (2.23%) Jenkins
4 29 (1.22%) gulp
5 26 (1.09%) JUnit
6 21 (0.88%) Balsamiq
6 21 (0.88%) Grunt
7 18 (0.76%) Cucumber
8 16 (0.67%) Selenium
9 14 (0.59%) TeamCity
10 13 (0.55%) Maven
10 13 (0.55%) Subversion
10 13 (0.55%) Visual Studio
11 12 (0.51%) PHPUnit
12 10 (0.42%) Vagrant
13 9 (0.38%) Jasmine
13 9 (0.38%) JBehave
13 9 (0.38%) NUnit
13 9 (0.38%) Postman
14 8 (0.34%) Atlassian Bamboo
General
1 519 (21.85%) Finance
2 218 (9.18%) Retail
3 201 (8.46%) Advertising
4 104 (4.38%) Legal
5 94 (3.96%) Public Sector
6 84 (3.54%) Telecoms
7 83 (3.49%) Games
8 79 (3.33%) Banking
9 65 (2.74%) Law
10 53 (2.23%) Manufacturing
11 49 (2.06%) Publishing
12 46 (1.94%) Electronics
13 39 (1.64%) Back Office
14 34 (1.43%) Brand Awareness
15 31 (1.31%) Front Office
16 30 (1.26%) Billing
17 15 (0.63%) Automotive
17 15 (0.63%) iGaming
18 12 (0.51%) German Language
19 10 (0.42%) French Language
Job Titles
1 480 (20.21%) Developer
2 246 (10.36%) Analyst
3 125 (5.26%) Consultant
4 111 (4.67%) Designer
5 105 (4.42%) Product Manager
6 103 (4.34%) Architect
6 103 (4.34%) Marketing Manager
6 103 (4.34%) Senior Developer
7 89 (3.75%) Java Developer
8 88 (3.71%) Front End Developer (Client-Side Developer)
9 76 (3.20%) .NET Developer
9 76 (3.20%) Data Scientist
10 70 (2.95%) Project Manager
11 69 (2.91%) C# Developer
12 68 (2.86%) Business Analyst
13 63 (2.65%) Junior
13 63 (2.65%) UX Designer
14 58 (2.44%) Senior Manager
15 55 (2.32%) Data Engineer
16 51 (2.15%) Senior Analyst
Libraries, Frameworks & Software Standards
1 378 (15.92%) HTML
2 321 (13.52%) CSS
3 182 (7.66%) React
4 170 (7.16%) .NET
5 147 (6.19%) AngularJS
6 127 (5.35%) REST
7 105 (4.42%) HTML5
8 98 (4.13%) CSS3
9 91 (3.83%) Sass
10 85 (3.58%) Node.js
11 78 (3.28%) ASP.NET
11 78 (3.28%) Web Services
12 72 (3.03%) SOAP
13 71 (2.99%) ASP.NET MVC
14 64 (2.69%) .NET Core
14 64 (2.69%) ASP.NET Web API
14 64 (2.69%) Spring
15 57 (2.40%) Vue.js
16 48 (2.02%) jQuery
17 46 (1.94%) Spring Boot
Miscellaneous
1 328 (13.81%) Analytical Skills
2 278 (11.71%) User Experience
3 158 (6.65%) Social Media
4 103 (4.34%) Self-Motivation
5 86 (3.62%) Mobile App
6 77 (3.24%) Enterprise Software
7 66 (2.78%) Marketing Technology
8 63 (2.65%) Algorithms
9 61 (2.57%) Blog
10 44 (1.85%) Greenfield Project
11 43 (1.81%) Management Information System
12 38 (1.60%) iPad
13 32 (1.35%) Digital Media
14 29 (1.22%) Fixed Income
15 25 (1.05%) Virtual Team
16 23 (0.97%) Analytical Mindset
17 22 (0.93%) Animation
17 22 (0.93%) Graphic Design
17 22 (0.93%) Online Games
18 19 (0.80%) Hedge funds
Operating Systems
1 115 (4.84%) Linux
2 60 (2.53%) Windows
3 51 (2.15%) Android
4 43 (1.81%) Apple iOS
5 27 (1.14%) Mac OS X
5 27 (1.14%) Unix
6 24 (1.01%) Windows 10
7 16 (0.67%) Windows Server
8 15 (0.63%) Windows Server 2012
9 11 (0.46%) Windows 7
9 11 (0.46%) Windows Server 2016
10 5 (0.21%) Windows Vista
11 4 (0.17%) CentOS
11 4 (0.17%) Ubuntu
12 3 (0.13%) Mac OS
12 3 (0.13%) Windows 8
13 2 (0.084%) Windows Server 2008
Processes & Methodologies
1 731 (30.78%) Agile Software Development
2 549 (23.12%) Analytics
3 371 (15.62%) Digital Marketing
4 349 (14.69%) CRM
5 270 (11.37%) Problem-Solving
6 257 (10.82%) Business Intelligence
7 254 (10.69%) E-Commerce
8 240 (10.11%) Project Management
9 210 (8.84%) B2B
9 210 (8.84%) Scrum
10 191 (8.04%) Decision-Making
11 188 (7.92%) Data Science
12 184 (7.75%) Business Development
13 174 (7.33%) Fintech
14 166 (6.99%) Machine Learning
15 150 (6.32%) TDD
16 149 (6.27%) DevOps
17 146 (6.15%) Computer Science
18 138 (5.81%) Content Management
19 137 (5.77%) Visualisation
Programming Languages
1 430 (18.11%) SQL
2 420 (17.68%) JavaScript
3 319 (13.43%) Python
4 231 (9.73%) Java
5 176 (7.41%) C#
6 114 (4.80%) R
7 107 (4.51%) PHP
8 49 (2.06%) TypeScript
9 48 (2.02%) Apex Code
10 47 (1.98%) Ruby
11 45 (1.89%) C
12 34 (1.43%) Scala
13 28 (1.18%) Java 8
14 24 (1.01%) Go
15 21 (0.88%) ES6
15 21 (0.88%) T-SQL
16 13 (0.55%) C++
17 10 (0.42%) PowerShell
18 9 (0.38%) Bash Shell
18 9 (0.38%) Shell Script
Qualifications
1 434 (18.27%) Degree
2 63 (2.65%) Computer Science Degree
3 35 (1.47%) Numerate Degree
4 28 (1.18%) Master's Degree
5 26 (1.09%) PhD
6 23 (0.97%) MBA
7 17 (0.72%) SANS
8 16 (0.67%) Microsoft Certification
9 15 (0.63%) CISM
9 15 (0.63%) CISSP
10 14 (0.59%) Cisco Certification
10 14 (0.59%) Security Cleared
11 13 (0.55%) CCNP
11 13 (0.55%) CESG Certified Professional
12 12 (0.51%) Oracle Certification
13 11 (0.46%) ITIL Foundation Certificate
14 9 (0.38%) SC Cleared
15 8 (0.34%) PMI Certification
15 8 (0.34%) PRINCE2 Certification
16 7 (0.29%) CFA
Quality Assurance & Compliance
1 110 (4.63%) QA
2 55 (2.32%) GDPR
3 31 (1.31%) Actionable Recommendations
4 26 (1.09%) Data Quality
5 15 (0.63%) SLA
6 5 (0.21%) WCAG
7 4 (0.17%) FATCA
7 4 (0.17%) ISO 20022
7 4 (0.17%) PMO
7 4 (0.17%) PSD2
8 3 (0.13%) MiFID
8 3 (0.13%) NIST
8 3 (0.13%) PCI DSS
9 2 (0.084%) COBIT
9 2 (0.084%) Cyber Essentials
9 2 (0.084%) Dodd-Frank
9 2 (0.084%) GLBA
9 2 (0.084%) HIPAA
9 2 (0.084%) ISO/IEC 27001
10 1 (0.042%) EMIR
System Software
1 97 (4.08%) Docker
2 33 (1.39%) Active Directory
3 10 (0.42%) VMware Infrastructure
4 8 (0.34%) Hyper-V
5 4 (0.17%) HDFS
6 2 (0.084%) VMware ESXi
6 2 (0.084%) vSphere
7 1 (0.042%) Apache ZooKeeper
7 1 (0.042%) etcd
7 1 (0.042%) Varnish
Systems Management
1 48 (2.02%) Kubernetes
2 26 (1.09%) Terraform
3 21 (0.88%) Mesos
4 19 (0.80%) Ansible
5 14 (0.59%) Single Sign-On
6 13 (0.55%) Puppet
6 13 (0.55%) SCCM
7 10 (0.42%) AirWatch
8 8 (0.34%) Opsgenie
9 6 (0.25%) Consul
9 6 (0.25%) Microsoft Intune
9 6 (0.25%) Opscode Chef
9 6 (0.25%) Packer
10 5 (0.21%) Docker Swarm
10 5 (0.21%) Nagios
10 5 (0.21%) Salt
11 4 (0.17%) Istio
11 4 (0.17%) OpenSSO
12 3 (0.13%) Argo
12 3 (0.13%) Kibana
Vendors
1 293 (12.34%) Salesforce.com
2 260 (10.95%) Microsoft
3 225 (9.47%) Google
4 197 (8.29%) Adobe
5 143 (6.02%) Tableau
6 82 (3.45%) SAP
7 78 (3.28%) Pardot
8 73 (3.07%) Salesforce Marketing Cloud
9 50 (2.11%) Oracle
10 35 (1.47%) Cisco
11 32 (1.35%) Sitecore
12 29 (1.22%) Marketo
13 28 (1.18%) Facebook
14 25 (1.05%) HubSpot
15 22 (0.93%) Apple
16 20 (0.84%) IBM
17 19 (0.80%) MuleSoft
18 18 (0.76%) Tealium
18 18 (0.76%) Twitter
19 17 (0.72%) Cognizant