Period
to 20 January 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 January 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
20 Jan 2020
Same period 2019 Same period 2018
Rank 49 50 49
Rank change year-on-year +1 -1 -12
Permanent jobs citing Marketing 2,689 3,298 3,909
As % of all permanent IT jobs advertised in London 5.27% 5.30% 5.59%
As % of the General category 10.82% 10.75% 10.41%
Number of salaries quoted 1,978 2,571 3,064
London median annual salary £57,500 £60,000 £55,000
Median salary % change year-on-year -4.17% +9.09% +4.76%
10th Percentile £32,500 £31,250 £30,000
90th Percentile £95,000 £91,250 £90,000
England median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 24,862 30,689 37,550
As % of all permanent IT jobs advertised in London 48.74% 49.36% 53.71%
Number of salaries quoted 19,562 24,208 28,364
London median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £36,250 £35,750 £35,000
90th Percentile £110,000 £98,750 £95,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 20 January 2020.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 20 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +37 628 £55,000 -8.33% 141
West London -14 91 £52,500 - 48
South London -34 40 £51,250 +3.02% 11
East London +21 36 £50,000 -20.00% 21
North London -10 6 £56,250 +40.63% 3
Marketing
England

For the 6 months to 20 January 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 757 (28.15%) Agile Software Development
2 616 (22.91%) Finance
3 582 (21.64%) Analytics
4 497 (18.48%) Degree
5 485 (18.04%) SQL
6 444 (16.51%) HTML
7 437 (16.25%) JavaScript
8 419 (15.58%) Salesforce.com
9 405 (15.06%) CRM
10 397 (14.76%) Digital Marketing
11 365 (13.57%) Analytical Skills
12 349 (12.98%) CSS
13 340 (12.64%) Python
14 317 (11.79%) Business Intelligence
15 309 (11.49%) E-Commerce
16 290 (10.78%) User Experience
17 281 (10.45%) Microsoft
18 276 (10.26%) Project Management
19 272 (10.12%) Problem-Solving
20 263 (9.78%) Google
21 262 (9.74%) AWS
22 254 (9.45%) Retail
23 245 (9.11%) Java
24 243 (9.04%) Adobe
25 234 (8.70%) Business Development
26 218 (8.11%) Azure
27 209 (7.77%) Computer Science
27 209 (7.77%) B2B
28 208 (7.74%) .NET
29 193 (7.18%) Scrum

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 137 (5.09%) CMS
2 64 (2.38%) Adobe Experience Manager
3 53 (1.97%) SAS
4 45 (1.67%) WordPress
5 42 (1.56%) Apache Spark
6 37 (1.38%) Confluence
7 30 (1.12%) Apache Solr
8 25 (0.93%) WebSphere
9 21 (0.78%) Sitecore CMS
10 17 (0.63%) IIS
10 17 (0.63%) SharePoint
11 15 (0.56%) MS Exchange
12 14 (0.52%) Elasticsearch
12 14 (0.52%) Skype for Business
13 13 (0.48%) Drupal
13 13 (0.48%) Headless CMS
14 11 (0.41%) Tornado
14 11 (0.41%) WebLogic
15 10 (0.37%) JBoss
15 10 (0.37%) WebSphere Application Server
Applications
1 118 (4.39%) Microsoft Excel
2 101 (3.76%) Microsoft Office
3 58 (2.16%) Photoshop
4 49 (1.82%) Sketch
5 47 (1.75%) Microsoft PowerPoint
6 37 (1.38%) Adobe Illustrator
7 36 (1.34%) Adobe Creative Suite
8 25 (0.93%) Adobe After Effects
8 25 (0.93%) InVision
9 23 (0.86%) Adobe Premiere
9 23 (0.86%) InDesign
10 15 (0.56%) MS Visio
11 14 (0.52%) Adobe XD
12 12 (0.45%) SPSS
13 9 (0.33%) Zeplin
14 8 (0.30%) Figma
15 7 (0.26%) Microsoft Project
16 6 (0.22%) Chatbot
17 4 (0.15%) Marvel
17 4 (0.15%) Spreadsheet
Business Applications
1 58 (2.16%) Magento
2 39 (1.45%) Dynamics CRM
3 36 (1.34%) SAP Hybris
4 29 (1.08%) Adobe Campaign
5 26 (0.97%) Salesforce.com CRM
6 25 (0.93%) SDL Web 8
7 17 (0.63%) Shopify
8 16 (0.60%) FastStats
9 14 (0.52%) Eloqua
10 10 (0.37%) Distributed Ledger
10 10 (0.37%) Payment Gateway
11 5 (0.19%) FastStats PeopleStage
11 5 (0.19%) R3 Corda
11 5 (0.19%) SAP S/4HANA
11 5 (0.19%) SessionCam
11 5 (0.19%) WebTrends
12 4 (0.15%) Dynamics AX
12 4 (0.15%) NetSuite
12 4 (0.15%) SAP CRM
13 3 (0.11%) Unica
Cloud Services
1 262 (9.74%) AWS
2 218 (8.11%) Azure
3 180 (6.69%) SaaS
4 142 (5.28%) Google Analytics
5 107 (3.98%) Salesforce Service Cloud
6 104 (3.87%) Salesforce Sales Cloud
7 98 (3.64%) GCP
8 96 (3.57%) Power Platform
9 71 (2.64%) Office 365
10 62 (2.31%) Serverless
11 48 (1.79%) Adobe Analytics
11 48 (1.79%) Cloud Computing
12 35 (1.30%) AWS Lambda
13 33 (1.23%) GitHub
14 32 (1.19%) AdWords
15 28 (1.04%) Google Tag Manager
16 26 (0.97%) Adobe Creative Cloud
16 26 (0.97%) PaaS
17 20 (0.74%) IaaS
18 17 (0.63%) Firebase
Communications & Networking
1 61 (2.27%) Internet
2 43 (1.60%) HTTP
3 35 (1.30%) Firewall
4 29 (1.08%) VoIP
5 28 (1.04%) DNS
5 28 (1.04%) WAN
6 24 (0.89%) LAN
7 19 (0.71%) TCP/IP
8 17 (0.63%) Wireless
9 16 (0.60%) Skype
9 16 (0.60%) SMS
10 15 (0.56%) VPN
11 13 (0.48%) SAN
12 12 (0.45%) Intranet
12 12 (0.45%) SSL
12 12 (0.45%) Unified Communications
13 11 (0.41%) HTTPS
14 9 (0.33%) DHCP
15 8 (0.30%) Ethernet
15 8 (0.30%) WebEx
Database & Business Intelligence
1 140 (5.21%) Big Data
2 116 (4.31%) SQL Server
3 95 (3.53%) Power BI
4 73 (2.71%) Relational Database
5 70 (2.60%) Data Warehouse
6 62 (2.31%) MySQL
7 55 (2.05%) Data Mining
8 42 (1.56%) NoSQL
9 40 (1.49%) PostgreSQL
10 38 (1.41%) Looker
11 36 (1.34%) Hadoop
12 33 (1.23%) QlikView
12 33 (1.23%) RDBMS
13 32 (1.19%) MongoDB
14 29 (1.08%) Endeca
15 21 (0.78%) SQL Server Integration Services
16 20 (0.74%) Blockchain
17 19 (0.71%) Amazon Redshift
17 19 (0.71%) BigQuery
18 18 (0.67%) Apache Hive
Development Applications
1 142 (5.28%) Git (software)
2 104 (3.87%) JIRA
3 56 (2.08%) Jenkins
4 31 (1.15%) gulp
5 26 (0.97%) Grunt
6 23 (0.86%) JUnit
7 22 (0.82%) TeamCity
8 20 (0.74%) Selenium
9 17 (0.63%) Subversion
10 16 (0.60%) Vagrant
10 16 (0.60%) Visual Studio
11 14 (0.52%) Axure RP
12 13 (0.48%) Balsamiq
12 13 (0.48%) Cucumber
12 13 (0.48%) Jasmine
12 13 (0.48%) Maven
12 13 (0.48%) webpack
13 11 (0.41%) Atlassian Bamboo
14 9 (0.33%) Hudson
14 9 (0.33%) Team Foundation Server
General
1 616 (22.91%) Finance
2 254 (9.45%) Retail
3 185 (6.88%) Advertising
4 151 (5.62%) Public Sector
5 119 (4.43%) Telecoms
6 105 (3.90%) Banking
7 90 (3.35%) Manufacturing
8 83 (3.09%) Legal
9 78 (2.90%) Games
10 76 (2.83%) Law
11 70 (2.60%) Electronics
12 48 (1.79%) Billing
13 44 (1.64%) Publishing
14 41 (1.52%) Back Office
15 36 (1.34%) Brand Awareness
16 31 (1.15%) Front Office
17 25 (0.93%) French Language
18 12 (0.45%) Automotive
19 10 (0.37%) German Language
19 10 (0.37%) iGaming
Job Titles
1 552 (20.53%) Developer
2 315 (11.71%) Analyst
3 156 (5.80%) Architect
4 136 (5.06%) Consultant
5 127 (4.72%) Marketing Manager
6 121 (4.50%) Senior Developer
7 116 (4.31%) Designer
8 108 (4.02%) Product Manager
9 98 (3.64%) Front End Developer (Client-Side Developer)
10 91 (3.38%) Data Scientist
11 86 (3.20%) .NET Developer
12 84 (3.12%) Junior
13 75 (2.79%) Business Analyst
13 75 (2.79%) Data Analyst
14 74 (2.75%) Java Developer
15 68 (2.53%) C# Developer
16 67 (2.49%) Solutions Architect
17 66 (2.45%) Salesforce Developer
17 66 (2.45%) Senior Manager
18 64 (2.38%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 444 (16.51%) HTML
2 349 (12.98%) CSS
3 208 (7.74%) .NET
4 178 (6.62%) AngularJS
5 174 (6.47%) React
6 134 (4.98%) HTML5
7 118 (4.39%) REST
8 105 (3.90%) ASP.NET
9 103 (3.83%) CSS3
10 93 (3.46%) ASP.NET MVC
11 86 (3.20%) Node.js
12 68 (2.53%) jQuery
12 68 (2.53%) XML
13 65 (2.42%) Sass
13 65 (2.42%) Spring
13 65 (2.42%) Web Services
14 64 (2.38%) ASP.NET Web API
15 62 (2.31%) .NET Core
15 62 (2.31%) SOAP
16 52 (1.93%) Vue.js
Miscellaneous
1 365 (13.57%) Analytical Skills
2 290 (10.78%) User Experience
3 190 (7.07%) Social Media
4 112 (4.17%) Self-Motivation
5 104 (3.87%) Mobile App
6 75 (2.79%) Algorithms
7 64 (2.38%) Marketing Technology
7 64 (2.38%) Virtual Team
8 58 (2.16%) Enterprise Software
9 55 (2.05%) Management Information System
10 49 (1.82%) Blog
11 40 (1.49%) iPad
12 38 (1.41%) Digital Media
13 30 (1.12%) Greenfield Project
14 28 (1.04%) Animation
14 28 (1.04%) Fixed Income
14 28 (1.04%) Graphic Design
15 27 (1.00%) Cloud Native
16 22 (0.82%) Hedge funds
17 19 (0.71%) FMCG
Operating Systems
1 112 (4.17%) Linux
2 87 (3.24%) Windows
3 65 (2.42%) Android
4 54 (2.01%) Apple iOS
5 35 (1.30%) Windows 10
6 32 (1.19%) Mac OS X
7 25 (0.93%) Unix
7 25 (0.93%) Windows Server
8 21 (0.78%) Windows 7
9 17 (0.63%) Windows Server 2012
10 9 (0.33%) Windows Vista
11 3 (0.11%) Ubuntu
11 3 (0.11%) Windows 8
11 3 (0.11%) Windows Server 2008
12 2 (0.074%) Mac OS
12 2 (0.074%) Red Hat Enterprise Linux
13 1 (0.037%) CentOS
13 1 (0.037%) Debian
13 1 (0.037%) FreeNAS
Processes & Methodologies
1 757 (28.15%) Agile Software Development
2 582 (21.64%) Analytics
3 405 (15.06%) CRM
4 397 (14.76%) Digital Marketing
5 317 (11.79%) Business Intelligence
6 309 (11.49%) E-Commerce
7 276 (10.26%) Project Management
8 272 (10.12%) Problem-Solving
9 234 (8.70%) Business Development
10 209 (7.77%) B2B
10 209 (7.77%) Computer Science
11 193 (7.18%) Scrum
12 189 (7.03%) Data Science
12 189 (7.03%) Fintech
13 182 (6.77%) Machine Learning
14 179 (6.66%) Decision-Making
15 176 (6.55%) DevOps
16 168 (6.25%) Content Management
17 160 (5.95%) Visualisation
18 154 (5.73%) TDD
Programming Languages
1 485 (18.04%) SQL
2 437 (16.25%) JavaScript
3 340 (12.64%) Python
4 245 (9.11%) Java
5 187 (6.95%) C#
6 104 (3.87%) R
7 85 (3.16%) PHP
8 71 (2.64%) Apex Code
9 45 (1.67%) C
9 45 (1.67%) Ruby
10 43 (1.60%) Go
11 40 (1.49%) TypeScript
12 28 (1.04%) T-SQL
13 25 (0.93%) Java 8
14 22 (0.82%) Scala
15 20 (0.74%) ES6
16 16 (0.60%) Bash Shell
17 12 (0.45%) Shell Script
18 11 (0.41%) C++
19 10 (0.37%) PowerShell
Qualifications
1 497 (18.48%) Degree
2 86 (3.20%) Computer Science Degree
3 38 (1.41%) Master's Degree
4 32 (1.19%) Numerate Degree
5 27 (1.00%) PhD
6 24 (0.89%) CFA
6 24 (0.89%) CIMA
7 23 (0.86%) Cisco Certification
7 23 (0.86%) MBA
8 22 (0.82%) CCNP
9 19 (0.71%) Security Cleared
10 18 (0.67%) CISM
10 18 (0.67%) CISSP
11 17 (0.63%) CESG Certified Professional
11 17 (0.63%) SANS
12 16 (0.60%) SC Cleared
13 14 (0.52%) Microsoft Certification
14 8 (0.30%) A+ Certification
14 8 (0.30%) PRINCE2 Certification
15 7 (0.26%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 128 (4.76%) QA
2 43 (1.60%) GDPR
3 30 (1.12%) Data Quality
4 16 (0.60%) SLA
5 15 (0.56%) Actionable Recommendations
6 10 (0.37%) PMO
7 6 (0.22%) WCAG
8 5 (0.19%) PSD2
9 4 (0.15%) FATCA
9 4 (0.15%) ISO 20022
10 3 (0.11%) COBIT
10 3 (0.11%) Dodd-Frank
10 3 (0.11%) MiFID
10 3 (0.11%) NIST
10 3 (0.11%) Sarbanes-Oxley
11 2 (0.074%) EMIR
12 1 (0.037%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 1 (0.037%) NIST 800
12 1 (0.037%) SEPA
12 1 (0.037%) WAI
System Software
1 115 (4.28%) Docker
2 49 (1.82%) Active Directory
3 14 (0.52%) Hyper-V
4 13 (0.48%) VMware Infrastructure
5 4 (0.15%) Apache ZooKeeper
5 4 (0.15%) etcd
5 4 (0.15%) XenApp
6 3 (0.11%) HDFS
6 3 (0.11%) VMware ESXi
6 3 (0.11%) vSphere
7 2 (0.074%) Apache Flume
7 2 (0.074%) XenDesktop
8 1 (0.037%) Varnish
Systems Management
1 63 (2.34%) Kubernetes
2 32 (1.19%) Terraform
3 18 (0.67%) Mesos
4 13 (0.48%) Ansible
4 13 (0.48%) Consul
4 13 (0.48%) Puppet
4 13 (0.48%) SCCM
5 11 (0.41%) Docker Swarm
6 10 (0.37%) Packer
7 9 (0.33%) Nagios
7 9 (0.33%) Opscode Chef
8 8 (0.30%) Jamf Pro
9 7 (0.26%) AirWatch
10 6 (0.22%) Single Sign-On
10 6 (0.22%) Systems Management Server (SMS)
11 4 (0.15%) OpenSSO
12 3 (0.11%) Backup Exec
12 3 (0.11%) Prometheus
13 2 (0.074%) EnCase
13 2 (0.074%) Istio
Vendors
1 419 (15.58%) Salesforce.com
2 281 (10.45%) Microsoft
3 263 (9.78%) Google
4 243 (9.04%) Adobe
5 157 (5.84%) Tableau
6 137 (5.09%) SAP
7 99 (3.68%) Salesforce Marketing Cloud
8 88 (3.27%) Pardot
9 68 (2.53%) Oracle
10 47 (1.75%) hybris
11 41 (1.52%) Cisco
12 38 (1.41%) Sitecore
13 37 (1.38%) IBM
14 35 (1.30%) Marketo
15 32 (1.19%) Tealium
16 31 (1.15%) Facebook
17 29 (1.08%) Elastic Path
18 27 (1.00%) Apple
18 27 (1.00%) Twitter
19 26 (0.97%) WorldPay