Period
to 21 November 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 November 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
21 Nov 2019
Same period 2018 Same period 2017
Rank 47 49 48
Rank change year-on-year +2 -1 -11
Permanent jobs citing Marketing 2,927 3,643 4,306
As % of all permanent IT jobs advertised in London 5.38% 5.41% 5.69%
As % of the General category 11.13% 10.84% 10.33%
Number of salaries quoted 2,204 2,794 3,271
London median annual salary £57,500 £57,500 £55,000
Median salary % change year-on-year - +4.55% +4.76%
10th Percentile £32,500 £31,000 £31,250
90th Percentile £93,750 £90,000 £90,000
England median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 26,309 33,602 41,688
As % of all permanent IT jobs advertised in London 48.34% 49.89% 55.13%
Number of salaries quoted 20,771 26,568 29,437
London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% -
10th Percentile £36,250 £35,000 £35,000
90th Percentile £105,000 £97,500 £93,750
England median annual salary £55,000 £55,000 £51,500
% change year-on-year - +6.80% +3.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 21 November 2019.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 21 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +36 693 £55,000 - 119
West London -2 120 £52,500 +5.00% 67
South London -17 42 £55,000 +10.00% 7
East London +23 37 £50,000 -9.09% 15
North London -12 9 £35,000 -5.41% 1
Marketing
England

For the 6 months to 21 November 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 821 (28.05%) Agile Software Development
2 677 (23.13%) Finance
3 667 (22.79%) Analytics
4 581 (19.85%) Degree
5 561 (19.17%) SQL
6 489 (16.71%) HTML
7 475 (16.23%) Salesforce.com
8 470 (16.06%) CRM
9 433 (14.79%) JavaScript
10 424 (14.49%) Digital Marketing
11 405 (13.84%) Analytical Skills
12 374 (12.78%) Business Intelligence
13 364 (12.44%) CSS
14 358 (12.23%) Python
15 346 (11.82%) Project Management
16 331 (11.31%) E-Commerce
17 326 (11.14%) User Experience
18 307 (10.49%) Microsoft
19 304 (10.39%) Problem-Solving
20 300 (10.25%) Adobe
21 271 (9.26%) Google
22 269 (9.19%) Business Development
23 268 (9.16%) Retail
24 265 (9.05%) Java
25 264 (9.02%) AWS
26 243 (8.30%) Social Media
27 237 (8.10%) SaaS
28 232 (7.93%) Azure
29 230 (7.86%) Data Science
30 228 (7.79%) Computer Science

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 183 (6.25%) CMS
2 79 (2.70%) Adobe Experience Manager
3 64 (2.19%) SAS
4 63 (2.15%) Apache Spark
5 60 (2.05%) WordPress
6 46 (1.57%) Confluence
7 40 (1.37%) Apache Solr
8 24 (0.82%) Sitecore CMS
9 21 (0.72%) WebSphere
10 20 (0.68%) IIS
11 17 (0.58%) Elasticsearch
12 16 (0.55%) MS Exchange
13 14 (0.48%) Umbraco
14 13 (0.44%) Apache
14 13 (0.44%) SharePoint
14 13 (0.44%) Tornado
15 12 (0.41%) Drupal
16 11 (0.38%) Apache Airflow
17 10 (0.34%) Skype for Business
17 10 (0.34%) WebSphere Application Server
Applications
1 168 (5.74%) Microsoft Excel
2 107 (3.66%) Microsoft Office
3 73 (2.49%) Photoshop
4 62 (2.12%) Sketch
5 58 (1.98%) Microsoft PowerPoint
6 52 (1.78%) Adobe Illustrator
7 45 (1.54%) InVision
8 31 (1.06%) Adobe Premiere
8 31 (1.06%) InDesign
9 27 (0.92%) Adobe Creative Suite
10 23 (0.79%) OmniGraffle
11 22 (0.75%) MS Visio
12 19 (0.65%) Adobe After Effects
13 17 (0.58%) Microsoft Project
14 15 (0.51%) Figma
15 13 (0.44%) SPSS
16 10 (0.34%) Zeplin
17 6 (0.20%) Adobe XD
18 4 (0.14%) Chatbot
18 4 (0.14%) Marvel
Business Applications
1 61 (2.08%) Magento
2 51 (1.74%) Dynamics CRM
3 44 (1.50%) SAP Hybris
4 34 (1.16%) SDL Web 8
5 32 (1.09%) Salesforce.com CRM
6 24 (0.82%) Adobe Campaign
7 15 (0.51%) Eloqua
8 13 (0.44%) Shopify
9 12 (0.41%) FastStats
9 12 (0.41%) Payment Gateway
10 9 (0.31%) WebTrends
11 7 (0.24%) NetSuite
12 6 (0.20%) Dynamics AX
12 6 (0.20%) SAP S/4HANA
13 5 (0.17%) Distributed Ledger
13 5 (0.17%) FastStats PeopleStage
14 4 (0.14%) R3 Corda
14 4 (0.14%) SAP CRM
14 4 (0.14%) Unica
15 3 (0.10%) SessionCam
Cloud Services
1 264 (9.02%) AWS
2 237 (8.10%) SaaS
3 232 (7.93%) Azure
4 148 (5.06%) Google Analytics
5 106 (3.62%) Salesforce Service Cloud
6 104 (3.55%) Salesforce Sales Cloud
7 100 (3.42%) Power Platform
8 95 (3.25%) GCP
9 79 (2.70%) Office 365
10 64 (2.19%) Serverless
11 58 (1.98%) Cloud Computing
12 49 (1.67%) Adobe Analytics
13 43 (1.47%) PaaS
14 42 (1.43%) Adobe Creative Cloud
15 38 (1.30%) AdWords
16 35 (1.20%) AWS Lambda
16 35 (1.20%) IaaS
17 31 (1.06%) Google Tag Manager
18 29 (0.99%) GitHub
19 20 (0.68%) Dynamics 365
Communications & Networking
1 79 (2.70%) Internet
2 56 (1.91%) HTTP
3 32 (1.09%) WAN
4 30 (1.02%) Firewall
5 29 (0.99%) DNS
6 24 (0.82%) VoIP
7 23 (0.79%) SMS
8 21 (0.72%) Wireless
9 20 (0.68%) LAN
10 18 (0.61%) VPN
11 16 (0.55%) Unified Communications
12 15 (0.51%) Skype
13 14 (0.48%) Intranet
13 14 (0.48%) SSL
13 14 (0.48%) TCP/IP
14 13 (0.44%) SAN
15 10 (0.34%) HTTPS
15 10 (0.34%) Wi-Fi
16 9 (0.31%) DHCP
17 8 (0.27%) NAS
Database & Business Intelligence
1 170 (5.81%) Big Data
2 137 (4.68%) SQL Server
3 100 (3.42%) Power BI
4 95 (3.25%) Relational Database
5 88 (3.01%) Data Warehouse
6 80 (2.73%) MySQL
7 63 (2.15%) Data Mining
8 59 (2.02%) NoSQL
9 53 (1.81%) Hadoop
10 43 (1.47%) RDBMS
11 38 (1.30%) Endeca
11 38 (1.30%) PostgreSQL
11 38 (1.30%) SQL Server Integration Services
12 36 (1.23%) Looker
13 33 (1.13%) QlikView
14 31 (1.06%) SQL Server Reporting Services
15 28 (0.96%) MongoDB
16 27 (0.92%) Apache Hive
17 20 (0.68%) BigQuery
17 20 (0.68%) Blockchain
Development Applications
1 135 (4.61%) JIRA
2 130 (4.44%) Git (software)
3 53 (1.81%) Jenkins
4 37 (1.26%) TeamCity
5 26 (0.89%) gulp
6 21 (0.72%) Grunt
6 21 (0.72%) Selenium
6 21 (0.72%) Visual Studio
7 20 (0.68%) Axure RP
8 19 (0.65%) Maven
8 19 (0.65%) Subversion
9 18 (0.61%) webpack
10 13 (0.44%) Vagrant
11 12 (0.41%) Jasmine
12 11 (0.38%) JUnit
13 10 (0.34%) Dreamweaver
13 10 (0.34%) LINQPad
13 10 (0.34%) Octopus Deploy
13 10 (0.34%) ReSharper
14 9 (0.31%) Bitbucket
General
1 677 (23.13%) Finance
2 268 (9.16%) Retail
3 199 (6.80%) Advertising
4 166 (5.67%) Public Sector
5 159 (5.43%) Telecoms
6 142 (4.85%) Banking
7 114 (3.89%) Manufacturing
8 89 (3.04%) Legal
9 84 (2.87%) Electronics
10 82 (2.80%) Law
11 75 (2.56%) Games
12 58 (1.98%) Back Office
13 56 (1.91%) Billing
14 44 (1.50%) Front Office
15 40 (1.37%) Publishing
16 39 (1.33%) Brand Awareness
17 31 (1.06%) French Language
18 24 (0.82%) Automotive
19 12 (0.41%) Mandarin Language
20 10 (0.34%) German Language
Job Titles
1 557 (19.03%) Developer
2 334 (11.41%) Analyst
3 215 (7.35%) Architect
4 136 (4.65%) Consultant
5 135 (4.61%) Designer
6 131 (4.48%) Marketing Manager
7 126 (4.30%) Data Scientist
8 115 (3.93%) Product Manager
9 106 (3.62%) Senior Developer
10 96 (3.28%) .NET Developer
11 95 (3.25%) Junior
12 88 (3.01%) Front End Developer (Client-Side Developer)
13 83 (2.84%) Data Analyst
14 82 (2.80%) Solutions Architect
15 78 (2.66%) Project Manager
16 74 (2.53%) Business Analyst
16 74 (2.53%) Salesforce Developer
17 72 (2.46%) Senior Manager
18 68 (2.32%) Senior Data Scientist
19 67 (2.29%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 489 (16.71%) HTML
2 364 (12.44%) CSS
3 217 (7.41%) .NET
4 176 (6.01%) AngularJS
5 144 (4.92%) HTML5
6 127 (4.34%) React
7 122 (4.17%) ASP.NET
8 112 (3.83%) REST
9 108 (3.69%) ASP.NET MVC
10 103 (3.52%) CSS3
11 101 (3.45%) XML
12 78 (2.66%) Node.js
13 76 (2.60%) jQuery
14 74 (2.53%) ASP.NET Web API
15 69 (2.36%) Spring
16 58 (1.98%) Web Services
17 57 (1.95%) Sass
18 54 (1.84%) .NET Core
18 54 (1.84%) Vue.js
19 53 (1.81%) J2EE
Miscellaneous
1 405 (13.84%) Analytical Skills
2 326 (11.14%) User Experience
3 243 (8.30%) Social Media
4 145 (4.95%) Self-Motivation
5 110 (3.76%) Algorithms
6 94 (3.21%) Mobile App
7 84 (2.87%) Virtual Team
8 69 (2.36%) Management Information System
9 65 (2.22%) Marketing Technology
10 60 (2.05%) Enterprise Software
11 51 (1.74%) Blog
12 48 (1.64%) Digital Media
13 40 (1.37%) Fixed Income
14 34 (1.16%) iPad
15 32 (1.09%) Greenfield Project
16 26 (0.89%) FMCG
17 24 (0.82%) Cloud Native
18 23 (0.79%) Animation
19 22 (0.75%) Graphic Design
20 21 (0.72%) Public Cloud
Operating Systems
1 98 (3.35%) Linux
2 95 (3.25%) Windows
3 58 (1.98%) Android
4 43 (1.47%) Apple iOS
5 31 (1.06%) Windows Server
6 27 (0.92%) Windows 10
7 24 (0.82%) Unix
8 21 (0.72%) Mac OS X
9 20 (0.68%) Windows 7
10 19 (0.65%) Windows Server 2012
11 12 (0.41%) Windows Vista
12 5 (0.17%) Ubuntu
13 3 (0.10%) Mac OS
14 2 (0.068%) Red Hat Enterprise Linux
14 2 (0.068%) Windows Server 2008
15 1 (0.034%) CentOS
15 1 (0.034%) Debian
15 1 (0.034%) FreeNAS
Processes & Methodologies
1 821 (28.05%) Agile Software Development
2 667 (22.79%) Analytics
3 470 (16.06%) CRM
4 424 (14.49%) Digital Marketing
5 374 (12.78%) Business Intelligence
6 346 (11.82%) Project Management
7 331 (11.31%) E-Commerce
8 304 (10.39%) Problem-Solving
9 269 (9.19%) Business Development
10 230 (7.86%) Data Science
11 228 (7.79%) Computer Science
12 210 (7.17%) Machine Learning
13 208 (7.11%) Scrum
14 189 (6.46%) B2B
15 187 (6.39%) Fintech
15 187 (6.39%) Stakeholder Management
16 177 (6.05%) Visualisation
17 176 (6.01%) Decision-Making
18 175 (5.98%) DevOps
19 170 (5.81%) Product Management
Programming Languages
1 561 (19.17%) SQL
2 433 (14.79%) JavaScript
3 358 (12.23%) Python
4 265 (9.05%) Java
5 178 (6.08%) C#
6 119 (4.07%) R
7 105 (3.59%) PHP
8 80 (2.73%) Apex Code
9 51 (1.74%) C
10 47 (1.61%) T-SQL
11 40 (1.37%) TypeScript
12 38 (1.30%) Go
13 37 (1.26%) Ruby
14 22 (0.75%) C++
14 22 (0.75%) ES6
15 21 (0.72%) Scala
16 16 (0.55%) PowerShell
17 15 (0.51%) Bash Shell
17 15 (0.51%) Java 8
18 14 (0.48%) Shell Script
Qualifications
1 581 (19.85%) Degree
2 97 (3.31%) Computer Science Degree
3 53 (1.81%) Master's Degree
4 41 (1.40%) CIMA
4 41 (1.40%) MBA
5 40 (1.37%) CFA
6 39 (1.33%) PhD
7 37 (1.26%) Numerate Degree
8 25 (0.85%) Security Cleared
9 22 (0.75%) Cisco Certification
10 17 (0.58%) CCNP
11 16 (0.55%) CISM
11 16 (0.55%) CISSP
12 15 (0.51%) SC Cleared
13 11 (0.38%) CESG Certified Professional
13 11 (0.38%) SANS
14 9 (0.31%) DBS Check
14 9 (0.31%) Microsoft Certification
15 8 (0.27%) PMP
15 8 (0.27%) PRINCE2 Certification
Quality Assurance & Compliance
1 137 (4.68%) QA
2 43 (1.47%) GDPR
3 33 (1.13%) Data Quality
4 22 (0.75%) SLA
5 17 (0.58%) Actionable Recommendations
6 11 (0.38%) PMO
7 5 (0.17%) PSD2
8 4 (0.14%) WCAG
9 3 (0.10%) COBIT
9 3 (0.10%) ISO/IEC 27001
9 3 (0.10%) NIST
9 3 (0.10%) Sarbanes-Oxley
10 2 (0.068%) Dodd-Frank
10 2 (0.068%) EMIR
10 2 (0.068%) ISO 9001
10 2 (0.068%) MiFID
11 1 (0.034%) FATCA
11 1 (0.034%) ISO 20022
11 1 (0.034%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.034%) SEPA
System Software
1 106 (3.62%) Docker
2 52 (1.78%) Active Directory
3 21 (0.72%) VMware Infrastructure
4 18 (0.61%) Hyper-V
5 7 (0.24%) XenApp
6 5 (0.17%) XenDesktop
7 4 (0.14%) Apache ZooKeeper
7 4 (0.14%) etcd
7 4 (0.14%) HDFS
7 4 (0.14%) vSphere
8 3 (0.10%) Virtual Machines
9 2 (0.068%) Apache Flume
9 2 (0.068%) ISA Server
9 2 (0.068%) Microsoft App-V
9 2 (0.068%) Oracle RAC
9 2 (0.068%) Varnish
9 2 (0.068%) Virtual Desktop
9 2 (0.068%) VMware ESXi
10 1 (0.034%) Firmware
Systems Management
1 65 (2.22%) Kubernetes
2 35 (1.20%) Terraform
3 22 (0.75%) Ansible
4 21 (0.72%) SCCM
5 19 (0.65%) Puppet
6 16 (0.55%) Systems Management Server (SMS)
7 15 (0.51%) Opscode Chef
8 11 (0.38%) Docker Swarm
9 10 (0.34%) Consul
10 9 (0.31%) Single Sign-On
11 7 (0.24%) Jamf Pro
11 7 (0.24%) Packer
12 6 (0.20%) Nagios
12 6 (0.20%) Salt
13 5 (0.17%) Mesos
13 5 (0.17%) TeamSite
14 4 (0.14%) Microsoft Intune
14 4 (0.14%) OpenSSO
15 3 (0.10%) Backup Exec
15 3 (0.10%) WSUS
Vendors
1 475 (16.23%) Salesforce.com
2 307 (10.49%) Microsoft
3 300 (10.25%) Adobe
4 271 (9.26%) Google
5 178 (6.08%) Tableau
6 171 (5.84%) SAP
7 96 (3.28%) Oracle
8 94 (3.21%) Salesforce Marketing Cloud
9 88 (3.01%) Pardot
10 63 (2.15%) IBM
11 56 (1.91%) hybris
12 48 (1.64%) Twitter
13 44 (1.50%) Sitecore
14 42 (1.43%) Facebook
15 40 (1.37%) Casewise
16 38 (1.30%) Elastic Path
17 36 (1.23%) Cisco
17 36 (1.23%) Marketo
18 35 (1.20%) Tealium
19 34 (1.16%) Interwoven