Period
to 19 January 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 January 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
19 Jan 2019
Same period 2018 Same period 2017
Rank 51 49 37
Rank change year-on-year -2 -12 -3
Permanent jobs citing Marketing 3,312 3,921 4,387
As % of all permanent IT jobs advertised in London 5.29% 5.58% 6.21%
As % of the General category 11.05% 10.58% 11.92%
Number of salaries quoted 2,580 3,077 3,610
London median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £31,250 £30,000 £28,500
90th Percentile £91,250 £90,000 £91,250
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 29,985 37,073 36,804
As % of all permanent IT jobs advertised in London 47.90% 52.73% 52.07%
Number of salaries quoted 23,704 27,927 31,256
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £35,750 £35,000 £32,500
90th Percentile £100,000 £95,000 £93,750
England median annual salary £55,000 £52,500 £52,000
% change year-on-year +4.76% +0.96% +4.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 19 January 2019.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 19 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -18 475 £60,000 +17.07% 189
West London +10 137 £52,500 +16.67% 124
South London -3 85 £49,750 +57.94% 14
East London -12 21 £62,500 +8.70% 35
North London -15 14 £40,000 -5.88% 9
Marketing
England

For the 6 months to 19 January 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,078 (32.55%) Agile Software Development
2 837 (25.27%) Finance
3 658 (19.87%) SQL
4 630 (19.02%) Analytics
5 587 (17.72%) Digital Marketing
6 553 (16.70%) HTML
7 545 (16.46%) Degree
8 531 (16.03%) JavaScript
9 489 (14.76%) CRM
10 464 (14.01%) Analytical Skills
11 456 (13.77%) CSS
12 439 (13.25%) Salesforce.com
13 414 (12.50%) E-Commerce
14 403 (12.17%) Project Management
15 402 (12.14%) Problem-Solving
16 374 (11.29%) Business Intelligence
16 374 (11.29%) Retail
17 368 (11.11%) Microsoft
17 368 (11.11%) User Experience
18 330 (9.96%) Python
19 312 (9.42%) Google
20 307 (9.27%) Advertising
21 299 (9.03%) .NET
22 297 (8.97%) C#
23 290 (8.76%) Amazon AWS
24 287 (8.67%) Adobe
25 285 (8.61%) SQL Server
26 282 (8.51%) Scrum
27 271 (8.18%) Java
28 267 (8.06%) Business Development

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 228 (6.88%) CMS
2 95 (2.87%) WordPress
3 90 (2.72%) SAS
4 76 (2.29%) Adobe Experience Manager
5 58 (1.75%) Sitecore CMS
6 53 (1.60%) SharePoint
7 52 (1.57%) Confluence
8 44 (1.33%) Apache
8 44 (1.33%) Apache Spark
9 43 (1.30%) EPiServer
10 36 (1.09%) Elasticsearch
11 32 (0.97%) Apache Solr
12 27 (0.82%) nginx
13 23 (0.69%) Drupal
14 17 (0.51%) Skype for Business
15 15 (0.45%) IIS
16 12 (0.36%) Umbraco
17 11 (0.33%) Documentum
18 9 (0.27%) Marvel
19 7 (0.21%) MS Exchange
Applications
1 158 (4.77%) Microsoft Excel
2 107 (3.23%) Microsoft Office
2 107 (3.23%) Photoshop
3 75 (2.26%) Microsoft PowerPoint
4 66 (1.99%) Adobe Illustrator
5 44 (1.33%) MS Visio
6 39 (1.18%) Adobe Creative Suite
7 27 (0.82%) SPSS
8 25 (0.75%) InVision
9 23 (0.69%) InDesign
10 22 (0.66%) Microsoft Project
11 9 (0.27%) Adobe After Effects
11 9 (0.27%) Adobe Premiere
12 8 (0.24%) OmniGraffle
12 8 (0.24%) Spreadsheet
13 7 (0.21%) Stata
14 4 (0.12%) Chatbot
15 3 (0.091%) Acrobat
15 3 (0.091%) CINEMA 4D
16 2 (0.060%) Final Cut Pro
Business Applications
1 68 (2.05%) Dynamics CRM
2 59 (1.78%) Magento
3 55 (1.66%) Eloqua
4 48 (1.45%) SAP Hybris
5 44 (1.33%) Salesforce.com CRM
6 25 (0.75%) FastStats
7 19 (0.57%) SDL Web 8
8 18 (0.54%) NetSuite
9 17 (0.51%) Oracle Payables
9 17 (0.51%) Oracle Receivables
10 14 (0.42%) Dynamics AX
11 13 (0.39%) WebTrends
12 11 (0.33%) Adobe Campaign
12 11 (0.33%) Payment Gateway
12 11 (0.33%) Raiser's Edge
13 10 (0.30%) Unica
14 9 (0.27%) Dynamics NAV
15 8 (0.24%) Oracle Assets
15 8 (0.24%) Oracle Cash Management
15 8 (0.24%) Oracle ERP
Cloud Services
1 290 (8.76%) Amazon AWS
2 258 (7.79%) Microsoft Azure
3 208 (6.28%) SaaS
4 168 (5.07%) Google Analytics
5 79 (2.39%) Google Cloud Platform
6 60 (1.81%) Salesforce Service Cloud
7 56 (1.69%) Salesforce Sales Cloud
8 52 (1.57%) Adobe Analytics
9 51 (1.54%) PaaS
10 45 (1.36%) AdWords
11 43 (1.30%) IaaS
11 43 (1.30%) Office 365
12 38 (1.15%) GitHub
13 31 (0.94%) Cloud Computing
14 29 (0.88%) Google Tag Manager
15 27 (0.82%) npm
16 22 (0.66%) Dynamics 365
17 19 (0.57%) Amazon EC2
18 17 (0.51%) MailChimp
18 17 (0.51%) Serverless
Communications & Networking
1 85 (2.57%) Internet
2 52 (1.57%) HTTP
3 36 (1.09%) Firewall
4 33 (1.00%) WAN
5 30 (0.91%) DNS
6 26 (0.79%) LAN
7 21 (0.63%) TCP/IP
8 18 (0.54%) Skype
9 17 (0.51%) Network Security
9 17 (0.51%) SAN
10 15 (0.45%) Broadband
10 15 (0.45%) DHCP
11 14 (0.42%) Intranet
11 14 (0.42%) SMS
12 10 (0.30%) Ethernet
12 10 (0.30%) Wi-Fi
13 9 (0.27%) Extranet
13 9 (0.27%) VLAN
14 8 (0.24%) Cisco IOS
14 8 (0.24%) VoIP
Database & Business Intelligence
1 285 (8.61%) SQL Server
2 148 (4.47%) Big Data
3 134 (4.05%) MySQL
4 132 (3.99%) Relational Database
5 118 (3.56%) NoSQL
6 105 (3.17%) Data Warehouse
7 92 (2.78%) SQL Server Integration Services
8 81 (2.45%) Hadoop
9 58 (1.75%) MongoDB
10 54 (1.63%) Couchbase
10 54 (1.63%) SQL Server Reporting Services
11 53 (1.60%) RDBMS
12 50 (1.51%) SQL Server 2016
13 47 (1.42%) Data Mining
14 46 (1.39%) Power BI
15 39 (1.18%) Blockchain
16 34 (1.03%) Redis
17 32 (0.97%) SQL Server Analysis Services
18 26 (0.79%) PostgreSQL
19 23 (0.69%) QlikView
Development Applications
1 173 (5.22%) Git (software)
2 133 (4.02%) JIRA
3 73 (2.20%) Visual Studio
4 57 (1.72%) gulp
5 56 (1.69%) TeamCity
6 48 (1.45%) Team Foundation Server
7 46 (1.39%) Selenium
8 36 (1.09%) Jenkins
9 35 (1.06%) Grunt
10 29 (0.88%) Octopus Deploy
11 27 (0.82%) Dreamweaver
12 23 (0.69%) Bower
13 22 (0.66%) Balsamiq Mockups
13 22 (0.66%) Karma Test Runner
13 22 (0.66%) Mocha
14 21 (0.63%) Protractor
14 21 (0.63%) Sinon.JS
15 20 (0.60%) Atlassian Bamboo
15 20 (0.60%) LINQPad
15 20 (0.60%) ReSharper
General
1 837 (25.27%) Finance
2 374 (11.29%) Retail
3 307 (9.27%) Advertising
4 238 (7.19%) Telecoms
5 203 (6.13%) Banking
6 159 (4.80%) Manufacturing
7 147 (4.44%) Electronics
8 111 (3.35%) Legal
9 98 (2.96%) Games
10 63 (1.90%) Publishing
11 54 (1.63%) Digital Economy
12 49 (1.48%) Back Office
13 42 (1.27%) Front Office
14 40 (1.21%) Billing
15 34 (1.03%) Brand Awareness
16 30 (0.91%) Law
17 29 (0.88%) Financial Institution
18 24 (0.72%) German Language
19 23 (0.69%) Investment Banking
20 21 (0.63%) Automotive
Job Titles
1 602 (18.18%) Developer
2 425 (12.83%) Analyst
3 204 (6.16%) Product Manager
4 189 (5.71%) Consultant
5 155 (4.68%) Architect
6 149 (4.50%) .NET Developer
7 145 (4.38%) Business Analyst
8 130 (3.93%) Data Analyst
9 125 (3.77%) Project Manager
10 119 (3.59%) Marketing Manager
11 103 (3.11%) Senior Developer
12 101 (3.05%) C# Developer
13 100 (3.02%) Designer
14 91 (2.75%) Front End Developer (Client-Side Developer)
15 81 (2.45%) Solutions Architect
16 79 (2.39%) PHP Developer
17 75 (2.26%) C# .NET Developer
18 72 (2.17%) Junior
19 70 (2.11%) Senior Analyst
20 69 (2.08%) Senior Manager
Libraries, Frameworks & Software Standards
1 553 (16.70%) HTML
2 456 (13.77%) CSS
3 299 (9.03%) .NET
4 193 (5.83%) HTML5
5 188 (5.68%) AngularJS
6 171 (5.16%) ASP.NET
7 142 (4.29%) CSS3
8 136 (4.11%) jQuery
9 124 (3.74%) React
10 114 (3.44%) ASP.NET MVC
10 114 (3.44%) RESTful
11 107 (3.23%) ASP.NET Web API
12 105 (3.17%) Web Services
12 105 (3.17%) XML
13 97 (2.93%) Twitter Bootstrap
14 88 (2.66%) Visualforce
15 77 (2.32%) Sass
16 76 (2.29%) REST
17 70 (2.11%) SOAP
18 65 (1.96%) .NET Core
Miscellaneous
1 464 (14.01%) Analytical Skills
2 368 (11.11%) User Experience
3 240 (7.25%) Social Media
4 110 (3.32%) Fintech
5 101 (3.05%) Marketing Technology
6 92 (2.78%) Self-Motivation
7 86 (2.60%) Virtual Team
8 84 (2.54%) Blog
9 83 (2.51%) Mobile App
10 77 (2.32%) Management Information System
11 71 (2.14%) Algorithms
12 66 (1.99%) Digital Media
13 47 (1.42%) Greenfield Project
14 46 (1.39%) Enterprise Software
15 45 (1.36%) FMCG
16 43 (1.30%) Data Structures
17 34 (1.03%) Robotics
18 30 (0.91%) Fixed Income
19 27 (0.82%) Hybrid Cloud
20 25 (0.75%) Cloud Native
Operating Systems
1 164 (4.95%) Linux
2 127 (3.83%) Windows
3 67 (2.02%) Android
4 65 (1.96%) Apple iOS
5 44 (1.33%) Windows Server
6 42 (1.27%) Unix
7 28 (0.85%) CentOS
8 27 (0.82%) Red Hat Enterprise Linux
9 17 (0.51%) Windows 10
10 16 (0.48%) Windows Server 2008
11 9 (0.27%) Debian
12 7 (0.21%) Windows NT
13 6 (0.18%) Windows 7
14 5 (0.15%) Mac OS X
15 3 (0.091%) Mac OS
15 3 (0.091%) Ubuntu
15 3 (0.091%) Windows Server 2012
16 2 (0.060%) Kali Linux
16 2 (0.060%) Windows 8
16 2 (0.060%) Windows Embedded Compact
Processes & Methodologies
1 1,078 (32.55%) Agile Software Development
2 630 (19.02%) Analytics
3 587 (17.72%) Digital Marketing
4 489 (14.76%) CRM
5 414 (12.50%) E-Commerce
6 403 (12.17%) Project Management
7 402 (12.14%) Problem-Solving
8 374 (11.29%) Business Intelligence
9 282 (8.51%) Scrum
10 267 (8.06%) Business Development
11 252 (7.61%) Software Engineering
12 251 (7.58%) Product Management
13 226 (6.82%) Stakeholder Management
14 222 (6.70%) DevOps
15 219 (6.61%) Web Development
16 213 (6.43%) Presales
17 202 (6.10%) B2B
18 191 (5.77%) SEO
19 182 (5.50%) Programme Management
20 179 (5.40%) MVC
Programming Languages
1 658 (19.87%) SQL
2 531 (16.03%) JavaScript
3 330 (9.96%) Python
4 297 (8.97%) C#
5 271 (8.18%) Java
6 239 (7.22%) PHP
7 108 (3.26%) R
8 100 (3.02%) Apex Code
9 99 (2.99%) T-SQL
10 64 (1.93%) Ruby
11 60 (1.81%) Bash Shell
12 57 (1.72%) C
13 56 (1.69%) C++
14 53 (1.60%) Go
15 44 (1.33%) Perl
16 36 (1.09%) VB
17 35 (1.06%) Bourne shell
17 35 (1.06%) Korn
18 32 (0.97%) Shell Script
19 25 (0.75%) PL/SQL
Qualifications
1 545 (16.46%) Degree
2 54 (1.63%) Computer Science Degree
3 39 (1.18%) Numerate Degree
4 35 (1.06%) Master's Degree
5 24 (0.72%) MBA
5 24 (0.72%) Security Cleared
6 23 (0.69%) PhD
7 22 (0.66%) PMI Certification
8 21 (0.63%) SAFe Agilist
9 17 (0.51%) SC Cleared
10 16 (0.48%) PMP
11 14 (0.42%) Cisco Certification
12 13 (0.39%) NVQ Level 3
12 13 (0.39%) PRINCE2 Certification
13 11 (0.33%) CCNP
14 10 (0.30%) CISM
15 9 (0.27%) CISSP
15 9 (0.27%) Microsoft Certification
15 9 (0.27%) SANS
16 7 (0.21%) MCSE
Quality Assurance & Compliance
1 151 (4.56%) QA
2 76 (2.29%) GDPR
3 66 (1.99%) Data Quality
4 34 (1.03%) SLA
5 32 (0.97%) PMO
6 17 (0.51%) ISO/IEC 27001
7 13 (0.39%) PCI DSS
8 12 (0.36%) COBIT
9 5 (0.15%) HL7
9 5 (0.15%) SEPA
10 4 (0.12%) ISO 9001
10 4 (0.12%) PSD2
11 3 (0.091%) Sarbanes-Oxley
12 2 (0.060%) Actionable Recommendations
12 2 (0.060%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 2 (0.060%) NIST 800
12 2 (0.060%) SSAE 16
13 1 (0.030%) COSO
13 1 (0.030%) ISO 20022
System Software
1 88 (2.66%) Docker
2 57 (1.72%) Active Directory
3 27 (0.82%) VMware Infrastructure
4 17 (0.51%) Hyper-V
5 12 (0.36%) Virtual Machines
6 10 (0.30%) XenApp
7 8 (0.24%) VMware ESXi
7 8 (0.24%) VMware Workstation
8 4 (0.12%) HDFS
8 4 (0.12%) Virtual Servers
9 3 (0.091%) Firmware
9 3 (0.091%) Varnish
10 2 (0.060%) KVM
10 2 (0.060%) NFS
10 2 (0.060%) Oracle RAC
10 2 (0.060%) Snort
10 2 (0.060%) Squid
10 2 (0.060%) XenDesktop
11 1 (0.030%) Apache Flume
11 1 (0.030%) StorNext
Systems Management
1 64 (1.93%) Kubernetes
2 41 (1.24%) Ansible
3 37 (1.12%) Puppet
3 37 (1.12%) Terraform
4 32 (0.97%) Opscode Chef
5 13 (0.39%) SCCM
6 9 (0.27%) Systems Management Server (SMS)
7 8 (0.24%) Single Sign-On
8 7 (0.21%) Kibana
9 6 (0.18%) Data Guard
9 6 (0.18%) Packer
10 5 (0.15%) logstash
10 5 (0.15%) Nagios
10 5 (0.15%) WebSphere Cast Iron
11 4 (0.12%) Backup Exec
11 4 (0.12%) Failover Clustering
11 4 (0.12%) HP Quality Center
11 4 (0.12%) Microsoft Clustering
11 4 (0.12%) Salt
12 3 (0.091%) Oracle RMAN
Vendors
1 439 (13.25%) Salesforce.com
2 368 (11.11%) Microsoft
3 312 (9.42%) Google
4 287 (8.67%) Adobe
5 222 (6.70%) SAP
6 166 (5.01%) Oracle
7 109 (3.29%) Tableau
8 97 (2.93%) Facebook
9 95 (2.87%) Salesforce Marketing Cloud
10 85 (2.57%) Sitecore
11 78 (2.36%) Pardot
12 74 (2.23%) Marketo
13 65 (1.96%) hybris
14 47 (1.42%) IBM
15 36 (1.09%) Red Hat
16 35 (1.06%) Cisco
16 35 (1.06%) Informatica
17 31 (0.94%) Cognizant
18 30 (0.91%) VMware
19 28 (0.85%) HubSpot