Period
to 15 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 53 48 32
Rank change year-on-year -5 -16 0
Permanent jobs citing Marketing 3,639 4,330 4,907
As % of all permanent IT jobs advertised in London 5.35% 5.86% 6.39%
As % of the General category 10.85% 10.78% 12.15%
Number of salaries quoted 2,736 3,275 4,138
London median annual salary £57,500 £56,500 £52,500
Median salary % change year-on-year +1.77% +7.62% +5.00%
10th Percentile £30,500 £32,500 £27,500
90th Percentile £92,250 £90,000 £90,000
England median annual salary £50,000 £46,000 £45,000
% change year-on-year +8.70% +2.22% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 33,531 40,173 40,385
As % of all permanent IT jobs advertised in London 49.34% 54.35% 52.60%
Number of salaries quoted 26,280 28,002 34,644
London median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - +4.35%
10th Percentile £35,000 £35,000 £32,500
90th Percentile £97,500 £95,000 £91,250
England median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Marketing in London over the 6 months to 15 October 2018.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -24 516 £55,000 +4.76% 163
West London +20 174 £45,000 - 111
South London +8 62 £47,500 -9.52% 10
East London -23 46 £55,000 -18.52% 41
North London +7 21 £39,000 -17.89% 9
Marketing
England

For the 6 months to 15 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,108 (30.45%) Agile Software Development
2 962 (26.44%) Finance
3 740 (20.34%) Analytics
4 719 (19.76%) Degree
5 687 (18.88%) SQL
6 651 (17.89%) Digital Marketing
7 643 (17.67%) HTML
8 584 (16.05%) JavaScript
9 573 (15.75%) CRM
10 520 (14.29%) CSS
11 516 (14.18%) Analytical Skills
12 487 (13.38%) E-Commerce
13 472 (12.97%) Salesforce.com
14 468 (12.86%) User Experience
15 462 (12.70%) Retail
16 430 (11.82%) Problem-Solving
17 416 (11.43%) Project Management
18 401 (11.02%) Microsoft
19 364 (10.00%) SQL Server
20 352 (9.67%) Business Intelligence
21 343 (9.43%) Adobe
22 319 (8.77%) .NET
23 316 (8.68%) Advertising
24 313 (8.60%) Python
25 309 (8.49%) Stakeholder Management
26 305 (8.38%) Amazon AWS
27 304 (8.35%) Product Management
28 297 (8.16%) Microsoft Azure
29 291 (8.00%) Google
30 287 (7.89%) Business Development

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 266 (7.31%) CMS
2 112 (3.08%) SAS
2 112 (3.08%) Sitecore CMS
3 81 (2.23%) WordPress
4 75 (2.06%) Adobe Experience Manager
5 72 (1.98%) EPiServer
6 55 (1.51%) Apache Spark
7 54 (1.48%) SharePoint
8 42 (1.15%) Confluence
9 40 (1.10%) Apache
10 32 (0.88%) Drupal
11 31 (0.85%) Elasticsearch
12 25 (0.69%) Apache Solr
13 20 (0.55%) Umbraco
14 12 (0.33%) WebSphere
15 11 (0.30%) Apache Pig
16 10 (0.27%) nginx
17 9 (0.25%) IIS
17 9 (0.25%) Marvel
17 9 (0.25%) Skype for Business
Applications
1 164 (4.51%) Microsoft Excel
2 111 (3.05%) Microsoft Office
3 90 (2.47%) Photoshop
4 81 (2.23%) Microsoft PowerPoint
5 59 (1.62%) Adobe Illustrator
6 52 (1.43%) InVision
7 36 (0.99%) Adobe Creative Suite
8 34 (0.93%) MS Visio
9 29 (0.80%) SPSS
10 28 (0.77%) OmniGraffle
11 23 (0.63%) InDesign
12 20 (0.55%) Microsoft Project
13 12 (0.33%) Chatbot
13 12 (0.33%) Spreadsheet
14 5 (0.14%) Adobe After Effects
15 4 (0.11%) Adobe Premiere
15 4 (0.11%) ProjectWise
15 4 (0.11%) Stata
16 3 (0.082%) GNU Octave
17 2 (0.055%) UserZoom
Business Applications
1 98 (2.69%) Eloqua
2 61 (1.68%) Dynamics CRM
3 60 (1.65%) Salesforce.com CRM
4 58 (1.59%) SAP Hybris
5 44 (1.21%) Magento
6 39 (1.07%) Adobe Campaign
7 17 (0.47%) Dynamics NAV
7 17 (0.47%) FastStats
8 16 (0.44%) Dynamics AX
8 16 (0.44%) NetSuite
8 16 (0.44%) Unica
9 13 (0.36%) Payment Gateway
10 12 (0.33%) SDL Web 8
11 9 (0.25%) Oracle Receivables
12 7 (0.19%) Oracle Payables
13 6 (0.16%) BASE24
13 6 (0.16%) SAP CRM
13 6 (0.16%) Siebel CRM
14 5 (0.14%) Postilion
14 5 (0.14%) Shopify
Cloud Services
1 305 (8.38%) Amazon AWS
2 297 (8.16%) Microsoft Azure
3 188 (5.17%) SaaS
4 177 (4.86%) Google Analytics
5 81 (2.23%) Salesforce Service Cloud
6 77 (2.12%) Adobe Analytics
7 58 (1.59%) npm
8 48 (1.32%) Adobe Creative Cloud
9 46 (1.26%) Google Cloud Platform
9 46 (1.26%) PaaS
10 43 (1.18%) Office 365
11 41 (1.13%) Salesforce Sales Cloud
11 41 (1.13%) Serverless
12 39 (1.07%) AdWords
12 39 (1.07%) IaaS
13 38 (1.04%) GitHub
14 35 (0.96%) Cloud Computing
15 22 (0.60%) Amazon EC2
15 22 (0.60%) Google Tag Manager
16 16 (0.44%) Silverpop
Communications & Networking
1 96 (2.64%) Internet
2 45 (1.24%) HTTP
3 30 (0.82%) DNS
4 29 (0.80%) SMS
5 27 (0.74%) Broadband
5 27 (0.74%) Firewall
5 27 (0.74%) SAN
6 23 (0.63%) TCP/IP
7 16 (0.44%) Skype
8 14 (0.38%) SSL
9 13 (0.36%) WAN
9 13 (0.36%) Wi-Fi
10 11 (0.30%) VPN
11 10 (0.27%) Ethernet
12 9 (0.25%) DHCP
13 7 (0.19%) MPLS
13 7 (0.19%) Network Security
13 7 (0.19%) WebEx
13 7 (0.19%) Wireless
14 6 (0.16%) Remote Desktop
Database & Business Intelligence
1 364 (10.00%) SQL Server
2 193 (5.30%) Big Data
3 125 (3.44%) Relational Database
4 120 (3.30%) Data Warehouse
5 114 (3.13%) NoSQL
6 111 (3.05%) MySQL
7 96 (2.64%) Hadoop
8 92 (2.53%) SQL Server Integration Services
9 86 (2.36%) MongoDB
10 73 (2.01%) Power BI
11 62 (1.70%) SQL Server Reporting Services
12 56 (1.54%) SQL Server 2016
13 53 (1.46%) Couchbase
14 43 (1.18%) Blockchain
14 43 (1.18%) Data Mining
15 40 (1.10%) RDBMS
16 39 (1.07%) PostgreSQL
17 37 (1.02%) Apache Hive
18 27 (0.74%) SQL Server 2008
19 25 (0.69%) SQL Server Analysis Services
Development Applications
1 187 (5.14%) Git (software)
2 127 (3.49%) JIRA
3 94 (2.58%) Visual Studio
4 88 (2.42%) Team Foundation Server
5 84 (2.31%) gulp
6 79 (2.17%) TeamCity
7 64 (1.76%) Selenium
8 57 (1.57%) Octopus Deploy
9 47 (1.29%) Bower
9 47 (1.29%) Protractor
10 44 (1.21%) Karma Test Runner
10 44 (1.21%) Mocha
10 44 (1.21%) Sinon.JS
11 38 (1.04%) Grunt
12 37 (1.02%) Jenkins
13 27 (0.74%) Dreamweaver
14 24 (0.66%) Visual Studio Team System
15 19 (0.52%) Balsamiq Mockups
16 17 (0.47%) Eclipse
17 16 (0.44%) webpack
General
1 962 (26.44%) Finance
2 462 (12.70%) Retail
3 316 (8.68%) Advertising
4 217 (5.96%) Telecoms
5 199 (5.47%) Banking
6 152 (4.18%) Legal
7 132 (3.63%) Manufacturing
8 121 (3.33%) Electronics
9 92 (2.53%) Games
10 75 (2.06%) Back Office
11 72 (1.98%) Publishing
12 45 (1.24%) Front Office
13 42 (1.15%) Corporate Banking
14 39 (1.07%) Digital Economy
14 39 (1.07%) Investment Banking
15 35 (0.96%) Financial Institution
16 28 (0.77%) German Language
17 27 (0.74%) Automotive
18 25 (0.69%) Law
19 22 (0.60%) Billing
Job Titles
1 647 (17.78%) Developer
2 419 (11.51%) Analyst
3 234 (6.43%) Consultant
4 214 (5.88%) Product Manager
5 176 (4.84%) .NET Developer
6 174 (4.78%) Architect
7 144 (3.96%) Designer
8 142 (3.90%) Business Analyst
8 142 (3.90%) Marketing Manager
9 124 (3.41%) Data Analyst
10 121 (3.33%) Project Manager
11 117 (3.22%) Senior Manager
12 107 (2.94%) C# Developer
13 97 (2.67%) Junior
14 86 (2.36%) Senior Developer
15 83 (2.28%) Data Scientist
15 83 (2.28%) UX Designer
16 80 (2.20%) Solutions Architect
17 75 (2.06%) Business Manager
18 74 (2.03%) Marketing Executive
Libraries, Frameworks & Software Standards
1 643 (17.67%) HTML
2 520 (14.29%) CSS
3 319 (8.77%) .NET
4 221 (6.07%) HTML5
5 214 (5.88%) AngularJS
6 179 (4.92%) jQuery
7 176 (4.84%) ASP.NET
8 164 (4.51%) CSS3
9 148 (4.07%) Web Services
10 144 (3.96%) RESTful
11 139 (3.82%) React
12 121 (3.33%) ASP.NET MVC
13 120 (3.30%) XML
14 113 (3.11%) Sass
15 93 (2.56%) Twitter Bootstrap
16 92 (2.53%) ASP.NET Web API
17 90 (2.47%) Visualforce
18 76 (2.09%) REST
19 72 (1.98%) Backbone.js
20 70 (1.92%) Node.js
Miscellaneous
1 516 (14.18%) Analytical Skills
2 468 (12.86%) User Experience
3 239 (6.57%) Social Media
4 189 (5.19%) Computer Science
5 137 (3.76%) Self-Motivation
6 126 (3.46%) Mobile App
7 124 (3.41%) Fintech
8 104 (2.86%) Virtual Team
9 98 (2.69%) Marketing Technology
10 86 (2.36%) Management Information System
11 72 (1.98%) FMCG
12 66 (1.81%) Algorithms
13 56 (1.54%) Cloud Native
14 47 (1.29%) Enterprise Software
15 46 (1.26%) Data Structures
15 46 (1.26%) Greenfield Project
16 44 (1.21%) Blog
17 37 (1.02%) Digital Media
18 34 (0.93%) Fixed Income
19 29 (0.80%) Graphic Design
Operating Systems
1 173 (4.75%) Linux
2 130 (3.57%) Windows
3 59 (1.62%) Android
3 59 (1.62%) Apple iOS
4 49 (1.35%) Windows Server
5 27 (0.74%) Windows 10
6 25 (0.69%) Red Hat Enterprise Linux
7 20 (0.55%) Unix
8 15 (0.41%) Windows Server 2012
9 12 (0.33%) Windows 7
10 11 (0.30%) Mac OS
11 10 (0.27%) CentOS
12 9 (0.25%) Windows Server 2008
13 4 (0.11%) Debian
13 4 (0.11%) Windows 8
14 3 (0.082%) Mac OS X
15 2 (0.055%) Windows Embedded Compact
16 1 (0.027%) Mac OS X Server
16 1 (0.027%) Solaris
16 1 (0.027%) Ubuntu
Processes & Methodologies
1 1,108 (30.45%) Agile Software Development
2 740 (20.34%) Analytics
3 651 (17.89%) Digital Marketing
4 573 (15.75%) CRM
5 487 (13.38%) E-Commerce
6 430 (11.82%) Problem-Solving
7 416 (11.43%) Project Management
8 352 (9.67%) Business Intelligence
9 309 (8.49%) Stakeholder Management
10 304 (8.35%) Product Management
11 287 (7.89%) Business Development
12 274 (7.53%) Software Engineering
13 257 (7.06%) DevOps
14 254 (6.98%) Presales
15 251 (6.90%) Web Development
16 250 (6.87%) Scrum
17 224 (6.16%) Data Science
18 218 (5.99%) MVC
19 217 (5.96%) B2B
20 207 (5.69%) Marketing Automation
Programming Languages
1 687 (18.88%) SQL
2 584 (16.05%) JavaScript
3 313 (8.60%) Python
4 285 (7.83%) C#
5 232 (6.38%) Java
6 177 (4.86%) PHP
7 111 (3.05%) R
8 102 (2.80%) Apex Code
9 92 (2.53%) T-SQL
10 47 (1.29%) Go
11 46 (1.26%) C
12 39 (1.07%) C++
13 30 (0.82%) VB
14 29 (0.80%) Scala
15 28 (0.77%) PL/SQL
15 28 (0.77%) PowerShell
16 26 (0.71%) Bash Shell
17 25 (0.69%) Ruby
18 20 (0.55%) Perl
18 20 (0.55%) VBA
Qualifications
1 719 (19.76%) Degree
2 94 (2.58%) Master's Degree
3 57 (1.57%) Computer Science Degree
4 44 (1.21%) SAFe Agilist
5 40 (1.10%) Numerate Degree
6 35 (0.96%) Microsoft Certification
7 30 (0.82%) PMI Certification
8 26 (0.71%) Security Cleared
9 24 (0.66%) PhD
9 24 (0.66%) SC Cleared
10 22 (0.60%) MBA
11 19 (0.52%) MCSE
12 18 (0.49%) PMP
13 16 (0.44%) CIMA
14 14 (0.38%) CFA
15 13 (0.36%) NVQ Level 3
16 9 (0.25%) CISSP
17 8 (0.22%) Cisco Certification
17 8 (0.22%) CISM
17 8 (0.22%) MCSA
Quality Assurance & Compliance
1 221 (6.07%) QA
2 65 (1.79%) Data Quality
3 62 (1.70%) GDPR
4 34 (0.93%) PMO
5 17 (0.47%) SLA
6 16 (0.44%) COBIT
7 15 (0.41%) ISO/IEC 27001
8 13 (0.36%) PCI DSS
9 6 (0.16%) HL7
10 4 (0.11%) Sarbanes-Oxley
11 3 (0.082%) ISO 9001
11 3 (0.082%) PMBOK
11 3 (0.082%) PSD2
12 2 (0.055%) IFRS
12 2 (0.055%) ISO 20022
12 2 (0.055%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 2 (0.055%) NIST 800
12 2 (0.055%) SEPA
12 2 (0.055%) SSAE 16
13 1 (0.027%) DICOM
System Software
1 96 (2.64%) Docker
2 58 (1.59%) Active Directory
3 21 (0.58%) VMware Infrastructure
4 15 (0.41%) Virtual Machines
5 7 (0.19%) HDFS
5 7 (0.19%) Hyper-V
6 6 (0.16%) Apache Flume
7 4 (0.11%) Microsoft App-V
7 4 (0.11%) XenApp
7 4 (0.11%) XenDesktop
8 3 (0.082%) VMware ESXi
9 2 (0.055%) Firmware
9 2 (0.055%) LXC
9 2 (0.055%) Varnish
9 2 (0.055%) Virtual Desktop
10 1 (0.027%) KVM
10 1 (0.027%) StorNext
10 1 (0.027%) Xen
10 1 (0.027%) XenServer
Systems Management
1 46 (1.26%) Kubernetes
2 40 (1.10%) Puppet
3 33 (0.91%) Ansible
4 31 (0.85%) Opscode Chef
5 23 (0.63%) Terraform
6 15 (0.41%) SCCM
7 12 (0.33%) Oozie
8 9 (0.25%) Single Sign-On
9 8 (0.22%) HP Quality Center
10 7 (0.19%) Kibana
11 6 (0.16%) Microsoft Clustering
11 6 (0.16%) WebSphere Cast Iron
12 5 (0.14%) Failover Clustering
12 5 (0.14%) logstash
12 5 (0.14%) Salt
13 4 (0.11%) Microsoft Intune
13 4 (0.11%) Nagios
13 4 (0.11%) ZABBIX
14 3 (0.082%) Backup Exec
14 3 (0.082%) Norton AntiVirus
Vendors
1 472 (12.97%) Salesforce.com
2 401 (11.02%) Microsoft
3 343 (9.43%) Adobe
4 291 (8.00%) Google
5 198 (5.44%) SAP
6 171 (4.70%) Oracle
7 151 (4.15%) Salesforce Marketing Cloud
8 141 (3.87%) Tableau
9 132 (3.63%) Sitecore
10 102 (2.80%) Marketo
11 97 (2.67%) Facebook
12 72 (1.98%) hybris
13 71 (1.95%) Pardot
14 60 (1.65%) Alias
14 60 (1.65%) Informatica
15 42 (1.15%) IBM
16 37 (1.02%) ATG
17 32 (0.88%) HubSpot
18 30 (0.82%) Red Hat
19 29 (0.80%) Cognizant