Period
to 28 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
28 Oct 2021
Same period 2020 Same period 2019
Rank 46 73 48
Rank change year-on-year +27 -25 +4
Permanent jobs citing Marketing 3,388 848 2,910
As % of all permanent jobs advertised in London 6.64% 4.25% 5.32%
As % of the General category 10.62% 7.30% 8.69%
Number of salaries quoted 1,630 668 2,212
10th Percentile £36,475 £37,500 £32,500
25th Percentile £46,563 £46,250 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £55,000
Median % change year-on-year +4.17% +9.09% -8.33%
75th Percentile £82,500 £80,000 £72,500
90th Percentile £96,500 £95,000 £95,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 31,906 11,610 33,489
As % of all permanent IT jobs advertised in London 62.52% 58.20% 61.25%
Number of salaries quoted 19,960 9,695 26,544
10th Percentile £41,225 £41,250 £34,304
25th Percentile £52,500 £52,500 £46,750
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £90,000 £88,750 £84,000
90th Percentile £111,250 £113,750 £101,250
England median annual salary £58,500 £57,500 £54,000
% change year-on-year +1.74% +6.48% +2.86%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 28 October 2021.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 28 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -13 281 £60,000 - 141
West London -5 123 £57,500 +9.52% 49
East London +2 31 £35,000 -53.33% 52
North London - 29 £50,000 - 1
South London -11 22 £40,000 +6.67% 7
Marketing
England

For the 6 months to 28 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 1,003 (29.60%) Agile Software Development
2 834 (24.62%) Social Skills
3 811 (23.94%) Analytics
4 784 (23.14%) Finance
5 743 (21.93%) JavaScript
6 725 (21.40%) Digital Marketing
7 585 (17.27%) React
8 558 (16.47%) HTML
9 553 (16.32%) User Experience
10 539 (15.91%) SQL
11 497 (14.67%) Analytical Skills
12 486 (14.34%) Python
13 471 (13.90%) Google
14 465 (13.72%) Problem-Solving
15 459 (13.55%) AWS
16 453 (13.37%) CSS
17 445 (13.13%) Degree
18 429 (12.66%) Business Intelligence
19 428 (12.63%) E-Commerce
20 424 (12.51%) Node.js
21 418 (12.34%) Retail
22 380 (11.22%) Salesforce.com
23 368 (10.86%) Advertising
24 359 (10.60%) Project Management
25 354 (10.45%) CRM
26 344 (10.15%) Social Media
27 331 (9.77%) Software Engineering
27 331 (9.77%) TypeScript
28 324 (9.56%) Git (software)
29 294 (8.68%) Docker

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 231 (6.82%) CMS
2 88 (2.60%) WordPress
3 64 (1.89%) SharePoint
4 58 (1.71%) Elasticsearch
5 52 (1.53%) Confluence
6 45 (1.33%) Apache Spark
7 43 (1.27%) Drupal
8 32 (0.94%) Apache
8 32 (0.94%) SAS
9 28 (0.83%) Apache Airflow
10 22 (0.65%) Headless CMS
11 20 (0.59%) Sitecore CMS
12 19 (0.56%) Adobe Experience Manager
12 19 (0.56%) IBM Domino
13 15 (0.44%) Apache Solr
13 15 (0.44%) IIS
13 15 (0.44%) Luigi
14 14 (0.41%) EPiServer
15 13 (0.38%) WebSphere
16 9 (0.27%) Tomcat
Applications
1 144 (4.25%) Microsoft Excel
2 92 (2.72%) Microsoft Office
3 76 (2.24%) Microsoft PowerPoint
4 52 (1.53%) Spreadsheet
5 49 (1.45%) Adobe Illustrator
6 40 (1.18%) Adobe After Effects
6 40 (1.18%) Photoshop
7 32 (0.94%) InDesign
8 28 (0.83%) Sketch
9 27 (0.80%) MS Visio
10 26 (0.77%) Adobe Creative Suite
11 24 (0.71%) Adobe Premiere
12 21 (0.62%) Figma
13 19 (0.56%) InVision
14 14 (0.41%) Microsoft Project
14 14 (0.41%) SPSS
15 12 (0.35%) Adobe XD
16 11 (0.32%) Chatbot
17 6 (0.18%) UserZoom
18 5 (0.15%) Acrobat
Business Applications
1 38 (1.12%) Shopify
2 36 (1.06%) Dynamics CRM
2 36 (1.06%) FastStats
3 16 (0.47%) Salesforce.com CRM
4 15 (0.44%) Magento
4 15 (0.44%) Oracle Applications
5 12 (0.35%) Oracle ERP
6 11 (0.32%) Adobe Campaign
6 11 (0.32%) Oracle EBS
6 11 (0.32%) SAP SD
7 10 (0.30%) Payment Gateway
7 10 (0.30%) SAP S/4HANA
7 10 (0.30%) WebTrends
8 7 (0.21%) SAP CRM
8 7 (0.21%) Unica
9 6 (0.18%) Eloqua
9 6 (0.18%) Social Studio
10 5 (0.15%) NetSuite
11 4 (0.12%) Oracle General Ledger
11 4 (0.12%) SAP R/3
Cloud Services
1 459 (13.55%) AWS
2 266 (7.85%) Azure
3 264 (7.79%) SaaS
4 218 (6.43%) GCP
5 201 (5.93%) Google Analytics
6 145 (4.28%) Power Platform
7 120 (3.54%) Serverless
8 109 (3.22%) GitHub
9 62 (1.83%) PaaS
10 61 (1.80%) Microsoft 365
11 60 (1.77%) Datadog
12 57 (1.68%) Google Ads
13 52 (1.53%) Salesforce Sales Cloud
14 47 (1.39%) Salesforce Service Cloud
15 45 (1.33%) Adobe Creative Cloud
15 45 (1.33%) Dynamics 365
15 45 (1.33%) Heroku
15 45 (1.33%) Snowflake
16 41 (1.21%) AWS Lambda
17 38 (1.12%) Amazon S3
Communications & Networking
1 90 (2.66%) HTTP
2 59 (1.74%) Internet
3 49 (1.45%) Broadband
4 30 (0.89%) Intranet
5 26 (0.77%) DNS
6 25 (0.74%) Firewall
7 24 (0.71%) SMS
8 16 (0.47%) Network Security
9 13 (0.38%) FTP
9 13 (0.38%) HTTPS
9 13 (0.38%) VPN
10 11 (0.32%) Cisco ASA
10 11 (0.32%) VoIP
11 10 (0.30%) Wireless
12 9 (0.27%) SSH
13 8 (0.24%) CTI
14 7 (0.21%) 5G
14 7 (0.21%) BGP
14 7 (0.21%) DHCP
14 7 (0.21%) OSPF
Database & Business Intelligence
1 231 (6.82%) Tableau
2 171 (5.05%) MySQL
3 163 (4.81%) PostgreSQL
4 123 (3.63%) Power BI
5 111 (3.28%) MongoDB
5 111 (3.28%) SQL Server
6 91 (2.69%) Relational Database
7 79 (2.33%) Redis
8 72 (2.13%) Data Warehouse
9 62 (1.83%) Big Data
10 56 (1.65%) Looker
11 54 (1.59%) BigQuery
12 48 (1.42%) NoSQL
13 44 (1.30%) Amazon Redshift
14 33 (0.97%) Metadata
15 31 (0.91%) Blockchain
15 31 (0.91%) Data Lake
16 29 (0.86%) Amazon Aurora
16 29 (0.86%) Data Mining
17 23 (0.68%) Hadoop
Development Applications
1 324 (9.56%) Git (software)
2 137 (4.04%) JIRA
3 68 (2.01%) webpack
4 57 (1.68%) Cypress.io
5 53 (1.56%) Bitbucket
6 43 (1.27%) Jenkins
7 29 (0.86%) Storybook
8 23 (0.68%) gulp
9 22 (0.65%) Grunt
9 22 (0.65%) Jasmine
9 22 (0.65%) PHPUnit
10 20 (0.59%) PostCSS
11 19 (0.56%) Visual Studio
12 18 (0.53%) git-flow
12 18 (0.53%) GitLab
13 17 (0.50%) CircleCI
14 16 (0.47%) Selenium
15 11 (0.32%) Mocha
15 11 (0.32%) Oracle APEX
15 11 (0.32%) Visual Studio Code
General
1 834 (24.62%) Social Skills
2 784 (23.14%) Finance
3 497 (14.67%) Analytical Skills
4 418 (12.34%) Retail
5 368 (10.86%) Advertising
6 255 (7.53%) Telecoms
7 250 (7.38%) Public Sector
8 244 (7.20%) Manufacturing
9 213 (6.29%) Electronics
10 152 (4.49%) Legal
11 137 (4.04%) Games
12 117 (3.45%) Presentation Skills
13 105 (3.10%) Organisational Skills
14 102 (3.01%) Publishing
15 70 (2.07%) Influencing Skills
16 66 (1.95%) Inclusion and Diversity
17 62 (1.83%) Pharmaceutical
18 57 (1.68%) Banking
19 55 (1.62%) Law
20 51 (1.51%) Brand Awareness
Job Titles
1 585 (17.27%) Developer
2 229 (6.76%) Analyst
3 201 (5.93%) Consultant
4 155 (4.57%) Front End Developer (Client-Side Developer)
5 153 (4.52%) Product Manager
6 148 (4.37%) Senior Developer
7 142 (4.19%) Software Engineer
8 117 (3.45%) Architect
9 110 (3.25%) Marketing Manager
10 108 (3.19%) Senior Manager
11 85 (2.51%) Designer
12 82 (2.42%) Product Owner
13 79 (2.33%) Full Stack Developer
14 77 (2.27%) Head of Digital
15 76 (2.24%) Project Manager
16 71 (2.10%) Marketing Executive
17 70 (2.07%) Web Developer
18 69 (2.04%) Data Scientist
19 66 (1.95%) Data Analyst
20 63 (1.86%) Digital Executive
Libraries, Frameworks & Software Standards
1 585 (17.27%) React
2 558 (16.47%) HTML
3 453 (13.37%) CSS
4 424 (12.51%) Node.js
5 173 (5.11%) HTML5
5 173 (5.11%) REST
6 156 (4.60%) AngularJS
7 150 (4.43%) Redux
8 137 (4.04%) Vue.js
9 130 (3.84%) Sass
10 127 (3.75%) CSS3
11 119 (3.51%) Jest
12 110 (3.25%) jQuery
13 106 (3.13%) .NET
13 106 (3.13%) Web Services
14 101 (2.98%) XML
15 100 (2.95%) JSON
16 99 (2.92%) RESTful
17 96 (2.83%) GraphQL
18 80 (2.36%) React Native
Miscellaneous
1 553 (16.32%) User Experience
2 344 (10.15%) Social Media
3 158 (4.66%) Marketing Technology
4 129 (3.81%) Blog
5 105 (3.10%) Virtual Team
6 97 (2.86%) Algorithms
7 94 (2.77%) Self-Motivation
8 78 (2.30%) Mobile App
9 58 (1.71%) Management Information System
10 54 (1.59%) Digital Media
11 53 (1.56%) Greenfield Project
12 42 (1.24%) FMCG
13 39 (1.15%) Photography
14 38 (1.12%) Enterprise Software
15 37 (1.09%) W3C
16 36 (1.06%) Animation
17 33 (0.97%) Motion Graphics
18 31 (0.91%) Legacy Applications
18 31 (0.91%) Linux Command Line
19 29 (0.86%) Cloud Native
Operating Systems
1 93 (2.74%) Linux
2 77 (2.27%) Windows
3 46 (1.36%) Unix
4 37 (1.09%) Android
5 32 (0.94%) Apple iOS
6 16 (0.47%) Windows Server
7 13 (0.38%) AIX
8 12 (0.35%) Windows 10
9 8 (0.24%) Embedded Linux
9 8 (0.24%) Kali Linux
9 8 (0.24%) Mac OS
9 8 (0.24%) Windows Server 2012
10 6 (0.18%) Windows Server 2003
11 5 (0.15%) VMS
12 4 (0.12%) CentOS
12 4 (0.12%) Windows Server 2016
12 4 (0.12%) Windows XP
13 2 (0.059%) Mac OS X
13 2 (0.059%) Windows 7
13 2 (0.059%) Windows Server 2019
Processes & Methodologies
1 1,003 (29.60%) Agile Software Development
2 811 (23.94%) Analytics
3 725 (21.40%) Digital Marketing
4 465 (13.72%) Problem-Solving
5 429 (12.66%) Business Intelligence
6 428 (12.63%) E-Commerce
7 359 (10.60%) Project Management
8 354 (10.45%) CRM
9 331 (9.77%) Software Engineering
10 285 (8.41%) Full Stack Development
11 260 (7.67%) B2B
12 234 (6.91%) SEO
13 223 (6.58%) Data Science
14 222 (6.55%) Continuous Improvement
15 220 (6.49%) Programme Management
16 216 (6.38%) Front End Development
17 215 (6.35%) DevOps
18 214 (6.32%) Mentoring
19 212 (6.26%) Stakeholder Management
20 207 (6.11%) Computer Science
Programming Languages
1 743 (21.93%) JavaScript
2 539 (15.91%) SQL
3 486 (14.34%) Python
4 331 (9.77%) TypeScript
5 276 (8.15%) PHP
6 240 (7.08%) Java
7 138 (4.07%) ES6
8 126 (3.72%) C#
9 122 (3.60%) Ruby
10 119 (3.51%) Go
11 113 (3.34%) R
12 89 (2.63%) C
13 52 (1.53%) C++
14 49 (1.45%) Groovy
15 45 (1.33%) Elixir
16 44 (1.30%) Bash Shell
16 44 (1.30%) SOQL
17 42 (1.24%) PowerShell
18 40 (1.18%) Apex Code
19 39 (1.15%) Scala
Qualifications
1 445 (13.13%) Degree
2 65 (1.92%) PhD
3 61 (1.80%) Master's Degree
4 60 (1.77%) Security Cleared
5 59 (1.74%) Computer Science Degree
6 49 (1.45%) MBA
7 37 (1.09%) SC Cleared
8 22 (0.65%) Numerate Degree
9 12 (0.35%) Microsoft Certification
10 6 (0.18%) CCNP
10 6 (0.18%) Cisco Certification
10 6 (0.18%) PMI Certification
10 6 (0.18%) PMP
11 5 (0.15%) CREST Certified
11 5 (0.15%) ITIL Certification
11 5 (0.15%) OSCE
11 5 (0.15%) OSCP
11 5 (0.15%) PRINCE2 Certification
12 4 (0.12%) CTC Cleared
12 4 (0.12%) DBS Check
Quality Assurance & Compliance
1 166 (4.90%) QA
2 112 (3.31%) Accessibility
3 77 (2.27%) GDPR
4 73 (2.15%) Data Quality
5 28 (0.83%) NIST
6 22 (0.65%) PMO
7 10 (0.30%) ISO/IEC 27001
8 6 (0.18%) PCI DSS
8 6 (0.18%) SLA
8 6 (0.18%) WCAG
9 5 (0.15%) SOC 2
10 3 (0.089%) Actionable Recommendations
10 3 (0.089%) AIFMD
10 3 (0.089%) MiFID
11 2 (0.059%) GRC
11 2 (0.059%) PMBOK
12 1 (0.030%) Cyber Essentials
12 1 (0.030%) Cyber Essentials PLUS
12 1 (0.030%) IEC 62304
12 1 (0.030%) ISO 13485
System Software
1 294 (8.68%) Docker
2 46 (1.36%) Active Directory
3 7 (0.21%) Hyper-V
3 7 (0.21%) Virtual Desktop
3 7 (0.21%) Virtual Servers
4 5 (0.15%) Ceph
5 4 (0.12%) Snort
5 4 (0.12%) Squid
5 4 (0.12%) Virtual Machines
5 4 (0.12%) VMware Infrastructure
6 2 (0.059%) HDFS
6 2 (0.059%) MetaFrame
6 2 (0.059%) Terminal Services
6 2 (0.059%) XenApp
6 2 (0.059%) XenDesktop
7 1 (0.030%) Firmware
Systems Management
1 161 (4.75%) Kubernetes
2 133 (3.93%) Terraform
3 61 (1.80%) Ansible
4 17 (0.50%) Puppet
5 13 (0.38%) Opscode Chef
6 12 (0.35%) Prometheus
7 11 (0.32%) Microsoft Intune
8 9 (0.27%) Grafana
8 9 (0.27%) Nessus
9 7 (0.21%) EMC NetWorker
10 6 (0.18%) Argo
10 6 (0.18%) Packer
11 5 (0.15%) Backup Exec
11 5 (0.15%) Galera Cluster
11 5 (0.15%) Symantec Endpoint Protection
12 4 (0.12%) Consul
12 4 (0.12%) EnCase
12 4 (0.12%) FTK
12 4 (0.12%) Nagios
12 4 (0.12%) Nmap
Vendors
1 471 (13.90%) Google
2 380 (11.22%) Salesforce.com
3 275 (8.12%) Microsoft
4 248 (7.32%) Adobe
5 230 (6.79%) SAP
6 112 (3.31%) Salesforce Marketing Cloud
7 95 (2.80%) Facebook
8 69 (2.04%) Pardot
9 53 (1.56%) IBM
10 43 (1.27%) Oracle
11 37 (1.09%) DoubleClick
11 37 (1.09%) Snapchat
12 34 (1.00%) Instagram
12 34 (1.00%) TikTok
13 28 (0.83%) Qubit
14 26 (0.77%) Sitecore
15 24 (0.71%) Apteco
15 24 (0.71%) Cisco
15 24 (0.71%) Samsung
15 24 (0.71%) YouTube