Period
to 24 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
24 Jul 2021
Same period 2020 Same period 2019
Rank 48 56 51
Rank change year-on-year +8 -5 +1
Permanent jobs citing Marketing 2,959 1,393 3,072
As % of all permanent jobs advertised in London 6.57% 4.73% 5.33%
As % of the General category 10.63% 7.84% 8.60%
Number of salaries quoted 1,520 1,064 2,347
10th Percentile £37,000 £36,250 £31,750
25th Percentile £50,000 £45,000 £41,250
Median annual salary (50th Percentile) £65,000 £58,000 £55,000
Median % change year-on-year +12.07% +5.45% -
75th Percentile £85,000 £77,500 £72,500
90th Percentile £105,000 £90,000 £92,500
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 27,832 17,779 35,717
As % of all permanent IT jobs advertised in London 61.79% 60.43% 62.01%
Number of salaries quoted 17,715 14,268 28,452
10th Percentile £41,250 £38,500 £34,220
25th Percentile £52,500 £50,000 £46,500
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +8.33%
75th Percentile £90,000 £87,500 £82,500
90th Percentile £110,000 £110,000 £100,000
England median annual salary £57,500 £55,350 £52,500
% change year-on-year +3.88% +5.43% +5.00%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 24 July 2021.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 24 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -12 285 £62,500 +4.17% 105
West London +5 88 £73,750 +40.48% 30
South London 0 32 £42,500 -26.09% 4
East London +7 22 £62,500 +13.64% 52
North London - 18 £50,000 - 2
Marketing
England

For the 6 months to 24 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 878 (29.67%) Agile Software Development
2 780 (26.36%) Finance
3 720 (24.33%) Digital Marketing
4 694 (23.45%) JavaScript
5 684 (23.12%) Social Skills
6 677 (22.88%) Analytics
7 532 (17.98%) React
8 496 (16.76%) Business Intelligence
9 483 (16.32%) Degree
10 472 (15.95%) User Experience
11 461 (15.58%) AWS
12 450 (15.21%) Python
13 449 (15.17%) HTML
14 442 (14.94%) SQL
15 431 (14.57%) Google
16 425 (14.36%) Analytical Skills
17 415 (14.03%) Problem-Solving
18 410 (13.86%) Node.js
18 410 (13.86%) E-Commerce
19 386 (13.04%) CSS
20 357 (12.06%) Retail
21 348 (11.76%) CRM
22 334 (11.29%) Public Sector
23 331 (11.19%) TypeScript
24 330 (11.15%) Telecoms
25 316 (10.68%) Electronics
26 314 (10.61%) Manufacturing
27 304 (10.27%) Programme Management
27 304 (10.27%) SAP
28 295 (9.97%) Salesforce.com

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 208 (7.03%) CMS
2 65 (2.20%) WordPress
3 57 (1.93%) SharePoint
4 50 (1.69%) Elasticsearch
5 41 (1.39%) Apache Spark
6 40 (1.35%) Drupal
7 35 (1.18%) Confluence
8 34 (1.15%) Apache
9 26 (0.88%) SAS
10 19 (0.64%) Adobe Experience Manager
10 19 (0.64%) IBM Domino
10 19 (0.64%) IIS
11 17 (0.57%) Apache Solr
12 16 (0.54%) Sitecore CMS
13 13 (0.44%) Apache Airflow
13 13 (0.44%) EPiServer
14 12 (0.41%) Headless CMS
15 8 (0.27%) nginx
15 8 (0.27%) Tomcat
16 7 (0.24%) Umbraco
Applications
1 120 (4.06%) Microsoft Excel
2 83 (2.81%) Microsoft Office
3 54 (1.82%) Microsoft PowerPoint
4 41 (1.39%) Spreadsheet
5 38 (1.28%) Photoshop
6 31 (1.05%) Sketch
7 25 (0.84%) Adobe Illustrator
8 19 (0.64%) InVision
9 17 (0.57%) Figma
10 16 (0.54%) Microsoft Project
11 14 (0.47%) Adobe Creative Suite
12 13 (0.44%) Adobe After Effects
13 10 (0.34%) MS Visio
13 10 (0.34%) SPSS
14 9 (0.30%) Adobe Premiere
15 8 (0.27%) InDesign
16 5 (0.17%) Chatbot
16 5 (0.17%) UserZoom
17 2 (0.068%) Final Cut Pro
17 2 (0.068%) Marvel
Business Applications
1 40 (1.35%) FastStats
2 28 (0.95%) Shopify
3 25 (0.84%) Dynamics CRM
4 15 (0.51%) Adobe Campaign
4 15 (0.51%) Oracle Applications
5 14 (0.47%) Salesforce.com CRM
6 12 (0.41%) Oracle ERP
7 11 (0.37%) Magento
7 11 (0.37%) Oracle EBS
8 10 (0.34%) Eloqua
9 9 (0.30%) Payment Gateway
9 9 (0.30%) Social Studio
10 6 (0.20%) Unica
10 6 (0.20%) WebTrends
11 4 (0.14%) NetSuite
11 4 (0.14%) Oracle Cash Management
11 4 (0.14%) Oracle General Ledger
11 4 (0.14%) Oracle Payables
11 4 (0.14%) Oracle Procure-to-Pay
11 4 (0.14%) Oracle Receivables
Cloud Services
1 461 (15.58%) AWS
2 273 (9.23%) SaaS
3 266 (8.99%) Azure
4 229 (7.74%) GCP
5 145 (4.90%) Google Analytics
6 133 (4.49%) Power Platform
7 115 (3.89%) Serverless
8 90 (3.04%) GitHub
9 76 (2.57%) Microsoft 365
10 60 (2.03%) Datadog
11 53 (1.79%) PaaS
12 44 (1.49%) Dynamics 365
13 43 (1.45%) AWS Lambda
14 39 (1.32%) Amazon EC2
15 37 (1.25%) Adobe Creative Cloud
15 37 (1.25%) Google Ads
16 36 (1.22%) Salesforce Service Cloud
17 34 (1.15%) Asana
18 32 (1.08%) PowerApps
19 31 (1.05%) Salesforce Sales Cloud
Communications & Networking
1 65 (2.20%) HTTP
2 56 (1.89%) Internet
3 32 (1.08%) Firewall
4 28 (0.95%) Broadband
5 24 (0.81%) Network Security
6 20 (0.68%) SMS
7 17 (0.57%) Intranet
7 17 (0.57%) VPN
8 14 (0.47%) DNS
9 13 (0.44%) Cisco ASA
10 12 (0.41%) WAN
11 11 (0.37%) BGP
11 11 (0.37%) OSPF
11 11 (0.37%) VoIP
11 11 (0.37%) Wi-Fi
12 10 (0.34%) Wireless
13 9 (0.30%) SD-WAN
14 8 (0.27%) CTI
14 8 (0.27%) DHCP
14 8 (0.27%) EIGRP
Database & Business Intelligence
1 204 (6.89%) Tableau
2 141 (4.77%) PostgreSQL
3 123 (4.16%) SQL Server
4 115 (3.89%) MySQL
5 106 (3.58%) Power BI
6 104 (3.51%) Relational Database
7 83 (2.81%) Redis
8 81 (2.74%) MongoDB
9 78 (2.64%) BigQuery
10 71 (2.40%) Big Data
11 57 (1.93%) Data Warehouse
12 56 (1.89%) NoSQL
13 53 (1.79%) Amazon Redshift
14 38 (1.28%) Data Mining
15 37 (1.25%) Looker
16 26 (0.88%) Amazon Aurora
17 25 (0.84%) Metadata
18 23 (0.78%) SQL Server Reporting Services
19 21 (0.71%) Amazon DynamoDB
20 19 (0.64%) Blockchain
Development Applications
1 287 (9.70%) Git (software)
2 96 (3.24%) JIRA
3 59 (1.99%) Cypress.io
4 57 (1.93%) webpack
5 33 (1.12%) Jenkins
6 31 (1.05%) Grunt
7 28 (0.95%) CircleCI
8 26 (0.88%) Visual Studio
9 23 (0.78%) gulp
9 23 (0.78%) Jasmine
10 22 (0.74%) Storybook
11 18 (0.61%) TeamCity
12 17 (0.57%) Bitbucket
13 16 (0.54%) RSpec
14 15 (0.51%) CasperJS
14 15 (0.51%) PhantomJS
14 15 (0.51%) Postman
15 12 (0.41%) GitLab
15 12 (0.41%) Maven
15 12 (0.41%) PostCSS
General
1 780 (26.36%) Finance
2 684 (23.12%) Social Skills
3 425 (14.36%) Analytical Skills
4 357 (12.06%) Retail
5 334 (11.29%) Public Sector
6 330 (11.15%) Telecoms
7 316 (10.68%) Electronics
8 314 (10.61%) Manufacturing
9 293 (9.90%) Advertising
10 123 (4.16%) Games
11 116 (3.92%) Legal
12 102 (3.45%) Presentation Skills
13 90 (3.04%) Organisational Skills
14 73 (2.47%) Publishing
15 58 (1.96%) Pharmaceutical
16 53 (1.79%) Influencing Skills
17 52 (1.76%) Brand Awareness
18 50 (1.69%) Inclusion and Diversity
19 38 (1.28%) Banking
20 34 (1.15%) Law
Job Titles
1 529 (17.88%) Developer
2 228 (7.71%) Analyst
3 186 (6.29%) Senior Developer
4 168 (5.68%) Consultant
5 156 (5.27%) Front End Developer (Client-Side Developer)
6 136 (4.60%) Product Manager
7 134 (4.53%) Software Engineer
8 115 (3.89%) Marketing Manager
9 98 (3.31%) Architect
10 78 (2.64%) Senior Manager
11 73 (2.47%) Senior Analyst
12 71 (2.40%) Full Stack Developer
12 71 (2.40%) Senior Software Engineer
13 70 (2.37%) Data Analyst
14 69 (2.33%) Designer
14 69 (2.33%) Senior Front-End Developer
15 60 (2.03%) Project Manager
16 54 (1.82%) Data Scientist
17 53 (1.79%) Head of Digital
18 47 (1.59%) Data Engineer
Libraries, Frameworks & Software Standards
1 532 (17.98%) React
2 449 (15.17%) HTML
3 410 (13.86%) Node.js
4 386 (13.04%) CSS
5 188 (6.35%) AngularJS
6 170 (5.75%) REST
7 145 (4.90%) HTML5
8 135 (4.56%) Redux
9 127 (4.29%) Vue.js
10 116 (3.92%) RESTful
11 109 (3.68%) CSS3
11 109 (3.68%) Web Services
12 107 (3.62%) Jest
13 105 (3.55%) Sass
14 98 (3.31%) .NET
15 96 (3.24%) JSON
16 92 (3.11%) GraphQL
17 85 (2.87%) jQuery
18 84 (2.84%) XML
19 76 (2.57%) Next.js
Miscellaneous
1 472 (15.95%) User Experience
2 227 (7.67%) Social Media
3 107 (3.62%) Marketing Technology
4 90 (3.04%) Algorithms
5 89 (3.01%) Blog
6 86 (2.91%) Mobile App
7 85 (2.87%) Self-Motivation
8 84 (2.84%) Virtual Team
9 51 (1.72%) Management Information System
10 46 (1.55%) Cloud Native
10 46 (1.55%) FMCG
11 42 (1.42%) Digital Media
12 35 (1.18%) Acoustics
13 33 (1.12%) Greenfield Project
13 33 (1.12%) Linux Command Line
14 32 (1.08%) Social Network
15 31 (1.05%) Photography
15 31 (1.05%) W3C
16 30 (1.01%) Analytical Mindset
17 29 (0.98%) Enterprise Software
Operating Systems
1 94 (3.18%) Linux
2 68 (2.30%) Windows
3 58 (1.96%) Unix
4 46 (1.55%) Android
5 39 (1.32%) Apple iOS
6 16 (0.54%) Windows Server
7 14 (0.47%) Windows 10
8 13 (0.44%) Embedded Linux
9 7 (0.24%) Kali Linux
9 7 (0.24%) Windows Server 2003
9 7 (0.24%) Windows Server 2012
10 6 (0.20%) Mac OS
10 6 (0.20%) Windows Server 2016
11 4 (0.14%) VMS
11 4 (0.14%) Windows XP
12 3 (0.10%) CentOS
12 3 (0.10%) Mac OS X
12 3 (0.10%) Windows 7
13 2 (0.068%) Ubuntu
14 1 (0.034%) Windows Server 2019
Processes & Methodologies
1 878 (29.67%) Agile Software Development
2 720 (24.33%) Digital Marketing
3 677 (22.88%) Analytics
4 496 (16.76%) Business Intelligence
5 415 (14.03%) Problem-Solving
6 410 (13.86%) E-Commerce
7 348 (11.76%) CRM
8 304 (10.27%) Programme Management
9 288 (9.73%) Software Engineering
10 251 (8.48%) Project Management
11 244 (8.25%) Computer Science
12 224 (7.57%) B2B
13 210 (7.10%) DevOps
14 203 (6.86%) Front End Development
15 193 (6.52%) Scrum
16 189 (6.39%) Visualisation
17 184 (6.22%) Decision-Making
18 183 (6.18%) Machine Learning
19 181 (6.12%) TDD
20 179 (6.05%) Data Science
Programming Languages
1 694 (23.45%) JavaScript
2 450 (15.21%) Python
3 442 (14.94%) SQL
4 331 (11.19%) TypeScript
5 227 (7.67%) Java
5 227 (7.67%) PHP
6 166 (5.61%) Go
7 133 (4.49%) C#
8 119 (4.02%) ES6
9 112 (3.79%) Ruby
10 82 (2.77%) R
11 79 (2.67%) C
12 74 (2.50%) C++
13 47 (1.59%) Elixir
13 47 (1.59%) Groovy
14 41 (1.39%) Scala
15 32 (1.08%) PowerShell
16 29 (0.98%) Bash Shell
17 27 (0.91%) Apex Code
18 23 (0.78%) Shell Script
Qualifications
1 483 (16.32%) Degree
2 111 (3.75%) Master's Degree
3 68 (2.30%) Security Cleared
4 56 (1.89%) PhD
5 51 (1.72%) MBA
6 47 (1.59%) Computer Science Degree
7 43 (1.45%) SC Cleared
8 28 (0.95%) Numerate Degree
9 11 (0.37%) CCNP
9 11 (0.37%) Cisco Certification
10 9 (0.30%) PMI Certification
10 9 (0.30%) PMP
11 7 (0.24%) Microsoft Certification
11 7 (0.24%) PRINCE2 Certification
12 6 (0.20%) ITIL Certification
13 4 (0.14%) CTC Cleared
13 4 (0.14%) DV Cleared
13 4 (0.14%) MOS
14 3 (0.10%) APMP
14 3 (0.10%) CISSP
Quality Assurance & Compliance
1 141 (4.77%) QA
2 85 (2.87%) Accessibility
3 70 (2.37%) GDPR
4 66 (2.23%) Data Quality
5 34 (1.15%) NIST
6 20 (0.68%) PMO
7 9 (0.30%) WCAG
8 4 (0.14%) ISO/IEC 27001
8 4 (0.14%) MiFID
8 4 (0.14%) PCI DSS
9 3 (0.10%) Actionable Recommendations
9 3 (0.10%) AIFMD
9 3 (0.10%) ISO/IEC 20000
9 3 (0.10%) SOC 2
10 2 (0.068%) ISO 20022
10 2 (0.068%) PMBOK
10 2 (0.068%) SLA
11 1 (0.034%) COBIT
11 1 (0.034%) HL7
11 1 (0.034%) Sarbanes-Oxley
System Software
1 254 (8.58%) Docker
2 54 (1.82%) Active Directory
3 9 (0.30%) Hyper-V
4 7 (0.24%) Ceph
4 7 (0.24%) Snort
4 7 (0.24%) Squid
4 7 (0.24%) Virtual Servers
5 6 (0.20%) VMware Infrastructure
6 5 (0.17%) HDFS
7 3 (0.10%) Virtual Desktop
7 3 (0.10%) Virtual Machines
8 2 (0.068%) MetaFrame
8 2 (0.068%) Terminal Services
9 1 (0.034%) Xen
Systems Management
1 168 (5.68%) Kubernetes
2 114 (3.85%) Terraform
3 58 (1.96%) Ansible
4 15 (0.51%) Argo
5 10 (0.34%) Opscode Chef
5 10 (0.34%) Prometheus
6 9 (0.30%) Istio
6 9 (0.30%) Knative
6 9 (0.30%) linkerd
6 9 (0.30%) Puppet
7 8 (0.27%) Microsoft Intune
7 8 (0.27%) Nessus
8 7 (0.24%) Galera Cluster
8 7 (0.24%) Nagios
8 7 (0.24%) Nexpose
8 7 (0.24%) Suricata
9 6 (0.20%) Consul
9 6 (0.20%) Docker Swarm
9 6 (0.20%) Grafana
9 6 (0.20%) Packer
Vendors
1 431 (14.57%) Google
2 304 (10.27%) SAP
3 295 (9.97%) Salesforce.com
4 267 (9.02%) Microsoft
5 200 (6.76%) Adobe
6 89 (3.01%) Salesforce Marketing Cloud
7 85 (2.87%) Facebook
8 48 (1.62%) Oracle
9 47 (1.59%) Pardot
10 44 (1.49%) IBM
11 36 (1.22%) Qubit
12 34 (1.15%) Cisco
13 32 (1.08%) DoubleClick
14 27 (0.91%) Instagram
15 26 (0.88%) Snapchat
16 25 (0.84%) Twitter
17 24 (0.81%) YouTube
18 21 (0.71%) Marketo
19 20 (0.68%) Samsung
20 19 (0.64%) Apteco