Period
to 26 November 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 26 November 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > London
6 months to
26 Nov 2020
Same period 2019 Same period 2018
Rank 70 48 50
Rank change year-on-year -22 +2 -2
Permanent jobs citing Marketing 926 2,908 3,600
As % of all permanent jobs advertised in London 4.24% 5.35% 5.42%
As % of the General category 8.97% 11.05% 10.88%
Number of salaries quoted 838 2,292 2,891
Median annual salary £62,500 £57,500 £57,500
Median salary % change year-on-year +8.70% - +4.55%
10th Percentile £38,750 £32,500 £31,000
90th Percentile £97,500 £92,500 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 10,319 26,314 33,095
As % of all permanent IT jobs advertised in London 47.25% 48.37% 49.80%
Number of salaries quoted 8,571 20,743 26,293
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £41,500 £36,250 £35,000
90th Percentile £112,500 £105,000 £97,500
England median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +5.77%

Marketing
Job Vacancy Trend in London

Job postings citing Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing in London

Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing in London.

Salary trend for Marketing in London

Marketing
Salary Histogram in London

Salary distribution for jobs citing Marketing in London over the 6 months to 26 November 2020.

Salary histogram for Marketing in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the London region over the 6 months to 26 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -18 208 £60,000 +4.35% 48
West London +5 28 £60,000 +14.29% 21
South London +21 11 £37,500 -31.82% 1
East London +4 7 £75,000 +50.00% 15
Marketing
England

For the 6 months to 26 November 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing.

1 287 (30.99%) Agile Software Development
2 257 (27.75%) Digital Marketing
3 253 (27.32%) Finance
4 196 (21.17%) Business Intelligence
5 192 (20.73%) Analytics
6 181 (19.55%) Salesforce.com
7 161 (17.39%) HTML
8 149 (16.09%) SQL
9 144 (15.55%) JavaScript
10 138 (14.90%) CRM
11 131 (14.15%) Python
12 127 (13.71%) Analytical Skills
13 123 (13.28%) Degree
14 122 (13.17%) CSS
14 122 (13.17%) SaaS
15 120 (12.96%) SAP
15 120 (12.96%) Public Sector
16 116 (12.53%) Electronics
17 115 (12.42%) Telecoms
18 108 (11.66%) Manufacturing
18 108 (11.66%) AWS
19 107 (11.56%) Programme Management
19 107 (11.56%) E-Commerce
20 99 (10.69%) Microsoft
21 95 (10.26%) REST
22 87 (9.40%) Google
23 84 (9.07%) B2B
24 81 (8.75%) Azure
24 81 (8.75%) Data Science
25 80 (8.64%) Salesforce Service Cloud

Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (5.72%) CMS
2 23 (2.48%) Apache Spark
3 17 (1.84%) WordPress
4 15 (1.62%) Adobe Experience Manager
4 15 (1.62%) Confluence
5 13 (1.40%) Apache
6 12 (1.30%) SharePoint
7 11 (1.19%) Headless CMS
8 10 (1.08%) Elasticsearch
8 10 (1.08%) EPiServer
9 5 (0.54%) IIS
10 4 (0.43%) Drupal
10 4 (0.43%) Sitecore CMS
10 4 (0.43%) Skype for Business
11 3 (0.32%) Apache Airflow
12 2 (0.22%) TPMS
13 1 (0.11%) Joomla!
13 1 (0.11%) nginx
13 1 (0.11%) Oracle SOA Suite
13 1 (0.11%) SugarCRM
Applications
1 52 (5.62%) Microsoft Office
2 36 (3.89%) Microsoft Excel
3 25 (2.70%) Microsoft PowerPoint
4 15 (1.62%) InVision
5 14 (1.51%) Sketch
6 11 (1.19%) Adobe Illustrator
6 11 (1.19%) Photoshop
7 8 (0.86%) Zeplin
8 4 (0.43%) Chatbot
8 4 (0.43%) Marvel
8 4 (0.43%) OrCAD
9 3 (0.32%) Adobe Creative Suite
9 3 (0.32%) Adobe Premiere
10 2 (0.22%) Figma
10 2 (0.22%) InDesign
10 2 (0.22%) Maya
10 2 (0.22%) Microsoft Project
10 2 (0.22%) MS Visio
10 2 (0.22%) Spreadsheet
11 1 (0.11%) Adobe XD
Business Applications
1 21 (2.27%) Dynamics CRM
2 16 (1.73%) Salesforce.com CRM
3 14 (1.51%) Magento
4 8 (0.86%) Social Studio
5 5 (0.54%) Shopify
6 4 (0.43%) Payment Gateway
7 3 (0.32%) Oracle EBS
7 3 (0.32%) WebTrends
8 2 (0.22%) Adobe Campaign
8 2 (0.22%) Oracle Receivables
8 2 (0.22%) SAP ERP
8 2 (0.22%) Sentinel
9 1 (0.11%) Distributed Ledger
9 1 (0.11%) FINCAD Analytics
9 1 (0.11%) Oracle Applications
9 1 (0.11%) Oracle BPM
9 1 (0.11%) Oracle ERP
9 1 (0.11%) SAP HCM
9 1 (0.11%) SAP Hybris
9 1 (0.11%) SAP S/4HANA
Cloud Services
1 122 (13.17%) SaaS
2 108 (11.66%) AWS
3 81 (8.75%) Azure
4 80 (8.64%) Salesforce Service Cloud
5 58 (6.26%) Salesforce Sales Cloud
6 55 (5.94%) Google Analytics
7 39 (4.21%) GCP
8 34 (3.67%) Office 365
8 34 (3.67%) Power Platform
9 20 (2.16%) Amazon EC2
9 20 (2.16%) Amazon S3
10 14 (1.51%) Azure Data Factory
10 14 (1.51%) GitHub
11 13 (1.40%) Serverless
12 12 (1.30%) PaaS
13 11 (1.19%) AWS Lambda
13 11 (1.19%) Azure Functions
13 11 (1.19%) Firebase
13 11 (1.19%) Trello
14 10 (1.08%) Adobe Creative Cloud
Communications & Networking
1 26 (2.81%) Internet
2 23 (2.48%) Firewall
3 14 (1.51%) SMS
4 7 (0.76%) Skype
5 4 (0.43%) HTTP
6 3 (0.32%) Bluetooth
7 2 (0.22%) DNS
7 2 (0.22%) FTP
7 2 (0.22%) Network Security
7 2 (0.22%) VoIP
7 2 (0.22%) VPN
7 2 (0.22%) WAN
8 1 (0.11%) Broadband
8 1 (0.11%) DHCP
8 1 (0.11%) Ethernet
8 1 (0.11%) Intranet
8 1 (0.11%) Intrusion Detection
8 1 (0.11%) MPLS
8 1 (0.11%) SMTP
8 1 (0.11%) TCP/IP
Database & Business Intelligence
1 52 (5.62%) Tableau
2 38 (4.10%) Big Data
3 34 (3.67%) Power BI
4 33 (3.56%) MySQL
5 32 (3.46%) Data Warehouse
6 31 (3.35%) Looker
6 31 (3.35%) Relational Database
6 31 (3.35%) SQL Server
7 22 (2.38%) Snowflake Schema
8 20 (2.16%) NoSQL
9 19 (2.05%) Data Lake
10 17 (1.84%) Amazon Redshift
11 14 (1.51%) BigQuery
12 11 (1.19%) Azure SQL Database
13 10 (1.08%) MongoDB
13 10 (1.08%) PostgreSQL
14 8 (0.86%) Amazon RDS
14 8 (0.86%) Data Mining
14 8 (0.86%) DTS
15 7 (0.76%) Blockchain
Development Applications
1 74 (7.99%) Git (software)
2 49 (5.29%) JIRA
3 8 (0.86%) gulp
4 7 (0.76%) Jenkins
4 7 (0.76%) Mocha
5 6 (0.65%) JUnit
6 5 (0.54%) Cypress.io
6 5 (0.54%) git-flow
6 5 (0.54%) RSpec
7 4 (0.43%) Ant
7 4 (0.43%) Grunt
7 4 (0.43%) Subversion
8 3 (0.32%) Atlassian Bamboo
8 3 (0.32%) Gatling
8 3 (0.32%) GitLab
8 3 (0.32%) Jasmine
8 3 (0.32%) Oracle APEX
8 3 (0.32%) TestCafe
8 3 (0.32%) webpack
9 2 (0.22%) Octopus Deploy
General
1 253 (27.32%) Finance
2 120 (12.96%) Public Sector
3 116 (12.53%) Electronics
4 115 (12.42%) Telecoms
5 108 (11.66%) Manufacturing
6 50 (5.40%) Retail
7 45 (4.86%) Advertising
8 40 (4.32%) Legal
9 33 (3.56%) Law
10 31 (3.35%) Banking
11 25 (2.70%) Games
12 20 (2.16%) Brand Awareness
13 13 (1.40%) Publishing
14 12 (1.30%) Financial Institution
15 8 (0.86%) Retail Banking
16 6 (0.65%) Back Office
16 6 (0.65%) iGaming
17 5 (0.54%) Automotive
18 4 (0.43%) Billing
18 4 (0.43%) Front Office
Job Titles
1 207 (22.35%) Developer
2 79 (8.53%) Product Manager
3 69 (7.45%) Consultant
4 66 (7.13%) Salesforce Developer
5 63 (6.80%) Architect
6 53 (5.72%) Analyst
7 44 (4.75%) Marketing Manager
8 37 (4.00%) Front End Developer (Client-Side Developer)
8 37 (4.00%) Full Stack Developer
9 35 (3.78%) Data Engineer
9 35 (3.78%) Designer
10 33 (3.56%) Administrator
11 32 (3.46%) Senior Manager
12 29 (3.13%) Senior Developer
13 28 (3.02%) JavaScript Developer
14 27 (2.92%) Solutions Architect
15 24 (2.59%) Project Manager
16 22 (2.38%) React Developer
17 21 (2.27%) Business Manager
17 21 (2.27%) Lead Developer
Libraries, Frameworks & Software Standards
1 161 (17.39%) HTML
2 122 (13.17%) CSS
3 95 (10.26%) REST
4 59 (6.37%) Web Services
5 58 (6.26%) HTML5
6 53 (5.72%) AngularJS
7 51 (5.51%) Node.js
8 47 (5.08%) React
9 46 (4.97%) SOAP
10 41 (4.43%) Visualforce
11 29 (3.13%) jQuery
12 24 (2.59%) CSS3
12 24 (2.59%) Kafka
13 20 (2.16%) Vue.js
14 18 (1.94%) RESTful
15 17 (1.84%) Lambda Expressions
16 15 (1.62%) .NET
16 15 (1.62%) Natural Language Processing
16 15 (1.62%) React Native
17 14 (1.51%) XML
Miscellaneous
1 127 (13.71%) Analytical Skills
2 74 (7.99%) Social Media
3 70 (7.56%) User Experience
4 45 (4.86%) Blog
5 30 (3.24%) Marketing Technology
5 30 (3.24%) Mobile App
6 23 (2.48%) Self-Motivation
7 21 (2.27%) Greenfield Project
8 18 (1.94%) Cloud Native
9 15 (1.62%) Enterprise Software
10 13 (1.40%) Virtual Team
11 12 (1.30%) Algorithms
12 11 (1.19%) Media Streaming
12 11 (1.19%) Video\Live Streaming
13 9 (0.97%) Clustering
13 9 (0.97%) Digital Media
13 9 (0.97%) Life Science
14 8 (0.86%) Management Information System
14 8 (0.86%) Online Games
15 7 (0.76%) Online Gambling
Operating Systems
1 28 (3.02%) Linux
2 26 (2.81%) Android
2 26 (2.81%) Apple iOS
3 24 (2.59%) Windows
4 8 (0.86%) Windows Server
5 6 (0.65%) Unix
6 2 (0.22%) Mac OS
7 1 (0.11%) HPUX
7 1 (0.11%) VMS
7 1 (0.11%) Windows 10
Processes & Methodologies
1 287 (30.99%) Agile Software Development
2 257 (27.75%) Digital Marketing
3 196 (21.17%) Business Intelligence
4 192 (20.73%) Analytics
5 138 (14.90%) CRM
6 107 (11.56%) E-Commerce
6 107 (11.56%) Programme Management
7 84 (9.07%) B2B
8 81 (8.75%) Data Science
9 73 (7.88%) DevOps
10 67 (7.24%) Machine Learning
10 67 (7.24%) Marketing Automation
10 67 (7.24%) Scrum
11 58 (6.26%) Fintech
11 58 (6.26%) Software Engineering
12 57 (6.16%) SEO
13 56 (6.05%) Business Development
14 54 (5.83%) Mentoring
14 54 (5.83%) Stakeholder Management
15 53 (5.72%) Presales
Programming Languages
1 149 (16.09%) SQL
2 144 (15.55%) JavaScript
3 131 (14.15%) Python
4 72 (7.78%) Apex Code
5 66 (7.13%) Java
6 36 (3.89%) C#
7 28 (3.02%) Ruby
8 24 (2.59%) Scala
9 23 (2.48%) PHP
10 22 (2.38%) TypeScript
11 20 (2.16%) R
12 15 (1.62%) C
13 11 (1.19%) Bash Shell
13 11 (1.19%) C++
14 7 (0.76%) SOQL
15 5 (0.54%) Java 8
15 5 (0.54%) PowerShell
16 4 (0.43%) Assembly Language
16 4 (0.43%) Embedded C
16 4 (0.43%) VBA
Qualifications
1 123 (13.28%) Degree
2 22 (2.38%) SANS
3 20 (2.16%) Computer Science Degree
4 18 (1.94%) SC Cleared
4 18 (1.94%) Security Cleared
5 9 (0.97%) Numerate Degree
6 8 (0.86%) PhD
7 5 (0.54%) MCSA
7 5 (0.54%) Microsoft Certification
8 4 (0.43%) CCNP
8 4 (0.43%) CESG Certified Professional
8 4 (0.43%) Cisco Certification
8 4 (0.43%) CISM
8 4 (0.43%) CISSP
8 4 (0.43%) MBA
9 3 (0.32%) ISEB
9 3 (0.32%) ITIL Certification
9 3 (0.32%) Master's Degree
10 2 (0.22%) Oracle Certification
10 2 (0.22%) PRINCE2 Certification
Quality Assurance & Compliance
1 33 (3.56%) QA
2 23 (2.48%) GDPR
3 12 (1.30%) Data Quality
4 4 (0.43%) PCI DSS
5 3 (0.32%) NIST
5 3 (0.32%) SEPA
6 2 (0.22%) Actionable Recommendations
6 2 (0.22%) ISO 20022
7 1 (0.11%) NCSC
7 1 (0.11%) PMO
7 1 (0.11%) SLA
System Software
1 32 (3.46%) Docker
2 28 (3.02%) Active Directory
3 7 (0.76%) VMware Infrastructure
4 4 (0.43%) Virtual Desktop
5 3 (0.32%) Virtual Machines
6 1 (0.11%) Hyper-V
6 1 (0.11%) Varnish
Systems Management
1 18 (1.94%) QRadar
2 10 (1.08%) Kubernetes
2 10 (1.08%) Terraform
3 6 (0.65%) Single Sign-On
4 5 (0.54%) Ansible
4 5 (0.54%) Opscode Chef
4 5 (0.54%) Puppet
5 2 (0.22%) Consul
5 2 (0.22%) Docker Swarm
5 2 (0.22%) EMC NetWorker
5 2 (0.22%) Nagios
5 2 (0.22%) Packer
6 1 (0.11%) HP Quality Center
6 1 (0.11%) Mesos
6 1 (0.11%) Rancher
6 1 (0.11%) WSUS
Vendors
1 181 (19.55%) Salesforce.com
2 120 (12.96%) SAP
3 99 (10.69%) Microsoft
4 87 (9.40%) Google
5 50 (5.40%) Salesforce Marketing Cloud
6 46 (4.97%) Adobe
7 32 (3.46%) Pardot
8 21 (2.27%) Cisco
9 20 (2.16%) CyberArk
9 20 (2.16%) Thycotic
10 19 (2.05%) IBM
11 18 (1.94%) ArcSight
11 18 (1.94%) BeyondTrust
11 18 (1.94%) Bomgar
11 18 (1.94%) CheckPoint
11 18 (1.94%) LogRhythm
11 18 (1.94%) NetWitness
11 18 (1.94%) Palo Alto
11 18 (1.94%) Splunk
12 16 (1.73%) Oracle