smooth, productive, and compliant experience. You will collaborate closely with Sales, IT, Marketing, and Global Process Owners to ensure Outreach seamlessly connects with Salesforce, Marketo, and our list‐creation ecosystem—including Cognism, LinkedIn Sales Navigator, and ZoomInfo—to support efficient, data‐driven prospecting and campaign execution. Key responsibilities 1. Platform … adoption, usage patterns, and campaign execution to identify opportunities for improvement 3. System Configuration & Data Management Ensure accurate, high‐quality CRM integration between Outreach, Salesforce, and Marketo Manage data flows, mapping rules, sync rules, and data hygiene standards Configure automation rules, segmentation logic, workflow schedules, task routing, and sequence approval ...