Senior Marketing Manager (Lead Lifecycle & Conversion)
- Location
- Greater London, England, United Kingdom
Revenue Operations teamsStrong analytical capability, with experience using funnel and conversion data to identify problems and drive actionDemonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomesStrong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity7+ years of B2B marketing … experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operationsHands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversionStrong understanding of lead management, scoring, qualification, routing and recyclingExperience using CRM, marketing automation and ABM/ ...